The online sphere is a drastically changing phenomenon. CMS systems have developed over time, upgrades have been put into place and Google has dished out Algorithm updates one after the other over the last few years. With that being said, content that is Ever Green is the building blocks to a successful WordPress business blog.
Keeping that in mind, the most effective way of garnering great search rankings and content that is well received is by making use of Fresh Evergreen Content.
What is Fresh Evergreen Content? It is quality content that is developed and crafted to be SEO friendly whilst extremely relevant and qualitative. It is the kind of content that encourages better rankings, happy leads and loads more social engagement.
In short – it is timeless content.
The most pivotal selling points to evergreen content is that even amongst a saturated niche, evergreen content almost never becomes stale, it’s popularly spoken about on social networks, it retains quality and it is content that SELLS.
What form of content qualifies as Evergreen?
- Long Form Guides
- List Posts
- Argumentative Essay Type Articles
- Best of Articles
- Upcoming And Future Based Predictive Articles
- Quality Reviews
- Monthly Round-Ups
- Videos and Podcasts
Where does one Find Ideas for Fresh Evergreen Content
The very first step is known as Investigation & Research. This can be achieved online by visiting your competitor’s websites/blogs with the intention of:
- Identifying popular articles surrounding the topic in question.
- Examining the common highlights and headlines.
- Inspecting the form of content existing on the net – (e.g. long or short form?).
- Getting accustomed to what has been adequately spoken about.
- Identifying poorly written content on popular topics.
Once you’ve accomplished this step, it puts you in a position of power because you now possess adequate information to move onto identifying topics and subjects that have not been discussed online or can be improved.
Social Media
In 2013, more than 500 million people were using Facebook and the number keeps growing. Can you imagine the sum total of people on all social networks? The number is well into billions but this has a greater meaning for you as a business. You get to observe and create content that is currently trending and content that is actually desired by people.
Facebook – Your feeds and Pages give you a great idea of what’s being spoken about currently.
Twitter – Make use of Trends or #Hashtag[Insert Keyword] to read tweets about a specific topic
Google Plus– Popularly growing for its communities and authorship program – an amazing place for finding ideas that are wanted by leads whilst being a place to promote such content.
You aren’t just limited to these social networks. On the contrary, sites like Pinterest, LinkedIn and Stumble Upon are great places to find ideas for articles.
Solving a Problem
As a business online, you sell a product or service that provides a benefit and/or solves a problem. In saying that, if you can identify the kind of problems people are experiencing and use such problems to craft brilliant fresh evergreen problem solving content – you can turn such readers into leads.
Visit the following sites and search for a particular keyword or question:
Once you find questions that need proper answering – write great content around such questions and provide a link to your article in the answers. You solve a problem whilst build a backlink all at once.
Without a doubt, finding viable content ideas through Q&A websites is definitely an effective way.
For a large list of Q&A websites, click here.
Free Tools for Evergreen Idea Generation
There are many tools available online that provide you with 2 important features:
- Analysis of Content Performance
- Generating Headlines
The first feature assists you in identifying possible articles that are socially popular and encourage engagement whilst the latter feature assist you in developing such article ideas into a catchy evergreen headline.
List of Tools
Google Trends and Adwords Keyword Planner Tool
It has been said that Google Trends gives you a complete insight as to what topics the world searches. Two very important features of Google Trends are:
- Hot Searches
- Top Charts
Hot Searches are updated in real time and projects all the top searches for the day.
Top Charts is a list of the Most Popular searches for a month which are categorized accordingly.
Using these 2 Google Tools makes it exceptionally easy for you to craft content around terms and searches that are literally trending by day. It gives you a great idea of the kind of terms and types of articles that are currently well received and popular to audiences. With this insight, finding a relevant idea for evergreen content is much more likely to happen.
Next up is The Google Adwords Keyword Planner. Originally known as just the keyword tool, you can run specific searches and acquire a number of statistics such as CPC rates, Search volume for keywords, Competition and Related search terms.
How does this benefit you? Well, when it comes to finding ideas for evergreen content, this is a spectacular way. You get an estimate of search volume per keyword which helps you decide whether international, national or local keyword targeting is viable. The related keywords assist you in identifying terms that are potentially lucrative with low competition or terms that require an authoritative voice on the matter.
Either way, it’s a fantastic tool to for finding evergreen content ideas.
Visit Forums
A very effective way of finding lucrative evergreen topics to write about is through forums. Forum members are individuals who spend a lot of time online and have no qualms about making purchases on the internet as long as their needs are being fulfilled. With that being said, many topics and discussions take place on forums and amongst those people are many entrepreneurs and professionals seeking help.
By just reading through forum discussions on a particular topic, you discover potential leads that actually go to the extent of asking for content that they desire to read. What an amazing way of identifying potentially evergreen topics to write about.
A typical example of a popular internet marketing forum is the Warrior Forum. Go through some of the discussions and topics, you’d be surprised just how much of valuable evergreen ideas are discoverable.
Spend Some Time in The Comments Sections
Earlier we discussed the important of investigation and research of your competitors. If you have any desire of generating more traffic from content and beating your competitors, it’s best you understand the audience of such competition.
Spend some time in the comment sections, read about different opinions, arguments, agreements and disagreements on the topic discussed in the article. Then go ahead and create content which covers a wide spectrum of features whilst highlighting those pivotal comments that you observed.
Not only will you identify great unique content ideas but you’d be crafting together articles that are extremely informative which is what primarily fuels fresh evergreen content.
Customer/Client Interviews
Are you familiar with the phrase – ‘the customer is always right’? You ought to be because this very phrase is exceptionally important to the blogosphere. Your target audience are people you want as clients, right?
Your clients know exactly what they want and what they need. Conduct an interview with your existing clients to discuss the kind of problems, needs and wants they have. In other words, collect information that is directly related to the audience you are targeting. This makes it a whole lot easier to generate ideas for evergreen content whilst creating content that is specifically evergreen to your targeted audience/lead.
It will remain relevant, qualitative and useful to the people who want to purchase what you have to sell.
Concluding Remarks
All in all, Evergreen content ideas are best discovered using the above mentioned methods and techniques. With a well SEO optimized WordPress website, plugins that compliment interactivity and the creation of smashing fresh Evergreen content, success on Search Engines and readers are literally a few evergreen articles away.
What are your favorite ways to find evergreen content ideas? Please share these techniques with me in the comment section.
