{"id":44929,"date":"2022-09-02T08:31:50","date_gmt":"2022-09-02T07:31:50","guid":{"rendered":"https:\/\/kinsta.com\/dk\/?page_id=44929&#038;preview_id=44929"},"modified":"2023-10-25T10:13:59","modified_gmt":"2023-10-25T09:13:59","slug":"shopify-markedsandel","status":"publish","type":"page","link":"https:\/\/kinsta.com\/dk\/shopify-markedsandel\/","title":{"rendered":"Shopify markedsandel og brugsstatistik"},"content":{"rendered":"\n<header class=\"wp-block-kinsta-hero-title wp-block-kinsta-hero-title--dark-text is-style-center-screenshot alignfull has-dark-color has-text-color\"><div class=\"wp-block-kinsta-hero-title__inner\">\n<div class=\"wp-block-kinsta-columns is-vertical-center\">\n<div class=\"wp-block-kinsta-column wp-block-kinsta-columns__column\">\n<div class=\"wp-block-kinsta-hero-title-content wp-block-kinsta-hero-title__content\"><h1 class=\"wp-block-kinsta-hero-title__title\">Shopify markedsandel og brugsstatistik<\/h1>\n<p>Den globale e-handel havde et rekord\u00e5r i 2020: Lukninger og restriktioner tvang virksomhederne til at udvikle sig og indf\u00f8re en online-model. Det verdensomsp\u00e6ndende e-handelssalg voksede i 2020 med 25,7% til 4,2 billioner dollars og forventes at n\u00e5 5,5 billioner dollars i 2022.<\/p>\n\n\n\n<div class=\"wp-block-kinsta-buttons alignleft\">\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-kinsta-column wp-block-kinsta-columns__column\">\n<div class=\"wp-block-kinsta-hero-title-secondary wp-block-kinsta-hero-title__secondary\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/header>\n\n\n\n<p>Kort sagt er der masser af <a href=\"https:\/\/kinsta.com\/dk\/blog\/ehandels-strategier\/\">muligheder for e-handelssalg<\/a>, og alle vil have en bid af denne l\u00e6kre kage.<\/p>\n\n\n\n<p>Det fantastiske ved e-handelsboomet er, at det nu er blevet enklere at <a href=\"https:\/\/kinsta.com\/blog\/ecommerce-hosting\/\">starte en e-handelsbutik<\/a>. Der er mange forskellige m\u00e5der at g\u00f8re det p\u00e5. Du kan f.eks:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bygge en brugerdefineret <a href=\"https:\/\/kinsta.com\/dk\/emner\/wordpress-e-handel\/\">WordPress e-handelsbutik<\/a><\/li>\n\n\n\n<li>S\u00e6lge via e-handelsmarkedspladser som Amazon og eBay<\/li>\n\n\n\n<li>Bruge <a href=\"https:\/\/kinsta.com\/dk\/blog\/e-handelsplatforme\/\">e-handelsplatforme<\/a> som Shopify eller BigCommerce<\/li>\n<\/ul>\n\n\n\n<p>I denne guide vil vi fokusere p\u00e5 Shopify. Shopify er en e-handelsl\u00f8sning, som giver dig mulighed for at starte en onlinebutik p\u00e5 10 minutter eller mindre.<\/p>\n\n\n\n<p>Med Shopify kan du s\u00e6lge p\u00e5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sociale medieplatforme som Facebook, Twitter, Instagram, Instagram, Pinterest, TikTok, WhatsApp og Messenger<\/li>\n\n\n\n<li>Salgskanaler som Amazon Marketplace, eBay, Etsy og Google Shopping<\/li>\n\n\n\n<li>Dine online og fysiske butikker<\/li>\n<\/ul>\n\n\n\n<p>Siden starten er Shopify&#8217;s markedsandel fortsat med at stige p\u00e5 grund af dens enkelhed, alsidighed og brugervenlighed. Lad os dykke ned i det og mere til.<\/p>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-shopify-411\">Shopify 411<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a> er en software-as-a-service (SaaS)-platform, der giver dig mulighed for at starte, vokse og administrere en onlinebutik. Den blev startet i 2006 af Tobias L\u00fctke, Daniel Weinand og Scott Lake i Ottawa, da de fors\u00f8gte at \u00e5bne en onlinebutik for snowboardingudstyr. Det tog L\u00fctke, der er programm\u00f8r af profession, to m\u00e5neder at bygge en onlinebutik p\u00e5 egen h\u00e5nd ved hj\u00e6lp af Ruby on Rails &#8211; og derefter k\u00f8rte det.<\/p>\n\n\n\n<p>Nu er Shopify <a href=\"https:\/\/investors.shopify.com\/resources\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">noteret p\u00e5 New York Stock Exchange (NYSE)<\/a> og Toronto Stock Exchange (TSE). Den f\u00f8rste b\u00f8rsintroduktion (IPO) fandt sted den 20. maj 2015, og handlen begyndte den 21. maj 2015.<\/p>\n\n\n\n<p>Shopify&#8217;s forretningsomr\u00e5der omfatter abonnementer, betalinger, hardware til <a href=\"https:\/\/www.shopify.com\/pos\" target=\"_blank\" rel=\"noreferrer noopener\">salgssteder (PoS)<\/a> og endda <a href=\"https:\/\/www.shopify.com\/capital\" target=\"_blank\" rel=\"noreferrer noopener\">l\u00e5n<\/a>.<\/p>\n\n\n\n<p>Shopify har ogs\u00e5 forgrenet sig ind i det fysiske detailhandelsomr\u00e5de ved at \u00e5bne sin f\u00f8rste <a href=\"https:\/\/la.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">fysiske butik<\/a> i LA i 2018 og <a href=\"https:\/\/news.shopify.com\/the-green-bag-in-the-big-apple-shopify-launches-entrepreneurial-space-in-new-york-city\" target=\"_blank\" rel=\"noreferrer noopener\">iv\u00e6rks\u00e6tterlokaler i New Yorks<\/a> SoHo-kvarter i 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-storefront-la.jpg\" alt=\"Shopify's fysiske butik i downtown LA\"><figcaption class=\"wp-element-caption\">Shopify&#8217;s fysiske butik i downtown LA<\/figcaption><\/figure>\n\n\n\n<p>Shopify har hovedkvarter i Ottawa og driver e-handelswebsteder i 175 lande, underst\u00f8tter over 20 sprog og besk\u00e6ftiger over 10.000 medarbejdere.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-employee-bar-graph.jpg\" alt=\"Shopifys medarbejdere gennem \u00e5rene\"><figcaption class=\"wp-element-caption\">Shopifys medarbejdere gennem \u00e5rene<\/figcaption><\/figure>\n\n\n\n<p>Shopify er betroet af etablerede brands som Nestle, Pepsi og Unilever. Derudover bruger popul\u00e6re livsstils- og sk\u00f8nhedsbrands som Kylie Cosmetics, Vogue og Gymshark ogs\u00e5 Shopify.<\/p>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-shopify-planer-temaer-og-apps\">Shopify-planer, temaer og apps<\/h2>\n\n\n\n<p>En del af det, der g\u00f8r Shopify popul\u00e6r, er dens overkommelige <a href=\"https:\/\/kinsta.com\/blog\/how-to-cancel-shopify-subscription\/\">abonnementsmodel<\/a>.<\/p>\n\n\n\n<p>N\u00e5r brugerne abonnerer p\u00e5 en plan, f\u00e5r de alle de funktioner, de har brug for til at starte en e-handelsbutik &#8211; uden at de beh\u00f8ver at have kendskab til kodning. Brugerne kan ogs\u00e5 abonnere, opgradere, nedgradere og annullere deres abonnementer n\u00e5r som helst, n\u00e5r de vil.<\/p>\n\n\n\n<p>Shopify&#8217;s <a href=\"https:\/\/www.shopify.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">prisplaner<\/a> starter ved 29 USD pr. m\u00e5ned for nye og voksende virksomheder, mens etablerede virksomheder kan bruge dedikerede planer fra 2.000 USD pr. m\u00e5ned kaldet <a href=\"https:\/\/www.shopify.com\/plus\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify Plus<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-plan-pricing.jpg\" alt=\"Shopify's basisplan starter ved 29 USD pr. m\u00e5ned\"><figcaption class=\"wp-element-caption\">Shopify&#8217;s basisplan starter ved 29 USD pr. m\u00e5ned<\/figcaption><\/figure>\n\n\n\n<p>En anden ting, som brugerne kan lide ved Shopify, er, at du kan tilpasse din online butik ved hj\u00e6lp af apps og temaer.<\/p>\n\n\n\n<p> <a href=\"https:\/\/apps.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify App Store<\/a> indeholder mere end 8.000 apps. Product Reviews, Klaviyo og Shopify Inbox er de tre apps, som butiksejere bruger mest, if\u00f8lge <a href=\"https:\/\/storeleads.app\/reports\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Store Leads<\/a>.<\/p>\n\n\n\n<p>P\u00e5 den anden side har <a href=\"https:\/\/themes.shopify.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify-temaforretningen<\/a> 90+ gratis og betalte temaer, hvilket giver dig masser af valgmuligheder.<\/p>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-markedsandel-for-e-handelsplatforme\">Markedsandel for e-handelsplatforme<\/h2>\n\n\n\n<p>If\u00f8lge <a href=\"https:\/\/trends.builtwith.com\/shop\" target=\"_blank\" rel=\"noreferrer noopener\">BuiltWith<\/a> er 25,5% (eller 255.577) af de 1 million st\u00f8rste live-websteder p\u00e5 verdensplan (efter trafik) e-handelswebsteder i juni 2022. Af disse websteder blev 20% drevet af Shopify, n\u00e6st efter finder du WooCommerce.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/ecommerce-market-share-pie-chart.png\" alt=\"Markedsandel for e-handelsteknologier p\u00e5 de 1 million st\u00f8rste websteder\"><figcaption class=\"wp-element-caption\">Markedsandel for e-handelsteknologier p\u00e5 de 1 million st\u00f8rste websteder<\/figcaption><\/figure>\n\n\n\n<p>Her er en oversigt over de bedste websteder (p\u00e5 verdensplan), der bruger Shopify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>400 ud af de 10.000 st\u00f8rste websteder<\/li>\n\n\n\n<li>2 548 ud af de 100 000 st\u00f8rste websteder<\/li>\n\n\n\n<li>20 422 ud af de 1 million st\u00f8rste websteder<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopify-markedsandel-i-usa\">Shopify-markedsandel i USA<\/h3>\n\n\n\n<p>If\u00f8lge <a href=\"https:\/\/trends.builtwith.com\/shop\/country\/United-States\" target=\"_blank\" rel=\"noreferrer noopener\">BuiltWith<\/a> er der i juni 2022 over 26,2 millioner e-handelswebsteder p\u00e5 verdensplan, hvoraf 9,2 millioner websteder (eller 36,4%) kommer fra USA (BuiltWiths data omfatter ikke Kina).<\/p>\n\n\n\n<p>USA, Storbritannien, Australien, Tyskland, Australien og Brasilien f\u00f8rer an som de fem lande med flest e-handelsbutikker.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/ecommerce-distribution-by-country-pie-chart.png\" alt=\"Fordeling af e-handelswebsteder pr. land baseret p\u00e5 BuiltWiths data\"><figcaption class=\"wp-element-caption\">Fordeling af e-handelswebsteder pr. land baseret p\u00e5 BuiltWiths data<\/figcaption><\/figure>\n\n\n\n<p>N\u00e5r det g\u00e6lder Shopify, er USA det st\u00f8rste marked med en andel p\u00e5 66,8%. Derudover optr\u00e6der Canada, som <a href=\"https:\/\/news.shopify.com\/shopify-partners-with-the-government-of-canada-for-go-digital-canada\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify kalder sit hjemland<\/a>, ogs\u00e5 i top fem.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-distribution-by-country-pie-chart.png\" alt=\"Shopify-butikkernesfordeling pr. land baseret p\u00e5 BuiltWiths data\"><figcaption class=\"wp-element-caption\">Shopify-butikkernesfordeling pr. land baseret p\u00e5 BuiltWiths data<\/figcaption><\/figure>\n\n\n\n<p>Ud af de 9,2 millioner e-handelswebsteder i USA bruger 28,51% (eller 2,6 millioner) Shopify. De fleste af disse butikker er placeret i <a href=\"https:\/\/trends.builtwith.com\/websitelist\/Shopify\/United-States\/California\" target=\"_blank\" rel=\"noreferrer noopener\">Californien<\/a>, hvor over 70.000 virksomheder bruger Shopify som deres foretrukne e-handelsplatform. <a href=\"https:\/\/trends.builtwith.com\/websitelist\/Shopify\/United-States\/New-York\" target=\"_blank\" rel=\"noreferrer noopener\">New York<\/a> og <a href=\"https:\/\/trends.builtwith.com\/websitelist\/Shopify\/United-States\/Florida\" target=\"_blank\" rel=\"noreferrer noopener\">Florida<\/a> kommer p\u00e5 anden- og tredjepladsen, hvor der er henholdsvis ca. 31.000 og 27.000 Shopify-kunder.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/total-ecommerce-distribution-table-us.jpg\" alt=\"Fordeling af den samlede brug af e-handel i USA \"><figcaption class=\"wp-element-caption\">Fordeling af den samlede brug af e-handel i USA <\/figcaption><\/figure>\n\n\n\n<p>Shopify&#8217;s markedsandelsprocenter \u00e6ndrer sig dog, n\u00e5r man ser p\u00e5 bruttovolumen af varer (GMV), dvs. den samlede v\u00e6rdi af de varer, der s\u00e6lges p\u00e5 en platform.<\/p>\n\n\n\n<p>Med hensyn til GMV h\u00e6vder Shopify en <a href=\"https:\/\/investors.shopify.com\/news-and-events\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">markedsandel p\u00e5 10,3%<\/a> i USA &#8211; langt efter Amazon. Men dens markedsandel kommer stadig til at v\u00e6re lidt mindre end Walmart og eBay tilsammen.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/ecommerce-market-position-bar-graph.png\" alt=\"Shopify indtager andenpladsen i USA med hensyn til bruttovolumen af varer\"><figcaption class=\"wp-element-caption\">Shopify indtager andenpladsen i USA med hensyn til bruttovolumen af varer<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopify-markedsandel-p-andre-markeder\">Shopify-markedsandel p\u00e5 andre markeder<\/h3>\n\n\n\n<p>Mens Shopify dominerer det amerikanske e-handelsmarked, k\u00e6mper selskabet for at f\u00e5 sin tilstedev\u00e6relse til at t\u00e6lle i resten af verden.<\/p>\n\n\n\n<p>Kina er stadig den st\u00f8rste akt\u00f8r p\u00e5 det globale e-handelsmarked og tegner sig for 52,1% af det globale e-handelssalg i detailhandelen (mod 19% i USA). Med Kina som drivkraft er Asien-Stillehavsregionen det <a href=\"https:\/\/www.emarketer.com\/content\/top-global-ecommerce-markets\" target=\"_blank\" rel=\"noreferrer noopener\">st\u00f8rste marked for e-handel i detailleddet<\/a> med et digitalt salg p\u00e5 n\u00e6sten 3 milliarder dollars i 2021.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/top-countries-ecommerce-sales-share-bar-graph.png\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/top-countries-ecommerce-sales-share-bar-graph-764x1024.png\" alt=\"De 10 st\u00f8rste lande rangeret efter salgsandel af e-handel i detailhandelen\" class=\"wp-image-130805\"><\/a><figcaption class=\"wp-element-caption\">De 10 st\u00f8rste lande rangeret efter salgsandel af e-handel i detailhandelen<\/figcaption><\/figure>\n\n\n\n<p>Disse oplysninger fort\u00e6ller os, at der findes en st\u00f8rre verden uden for det amerikanske e-handelsomr\u00e5de &#8211; og det er ikke alle, der bruger Shopify. En st\u00f8t stigning i Shopify&#8217;s markedsandel p\u00e5 de andre top e-handelsmarkeder vil drive dem yderligere fremad.<\/p>\n\n\n\n<p>If\u00f8lge <a href=\"https:\/\/investors.shopify.com\/financial-reports\/default.aspx#reports\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify&#8217;s \u00e5rlige \u00e5rsoversigt<\/a>, lancerede og begyndte flere handlende globalt set at udvide deres forretning p\u00e5 Shopify i 2021 end tidligere.<\/p>\n\n\n\n<p>De fleste af de nye forhandlere kom stadig fra det nordamerikanske marked (55%), men Shopify rapporterer, at de har \u00f8get deres blanding af forhandlere uden for Nordamerika. Disse k\u00f8bm\u00e6nd \u00f8gede ogs\u00e5 deres salg hurtigere end dem i Nordamerika.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-stores-world-map.jpg\" alt=\"I 2021 var der en stigning i antallet af globale k\u00f8bm\u00e6nd, der lancerede Shopify\"><figcaption class=\"wp-element-caption\">I 2021 var der en stigning i antallet af globale k\u00f8bm\u00e6nd, der lancerede Shopify<\/figcaption><\/figure>\n\n\n\n<p>Hvis Shopify \u00f8nsker at vokse p\u00e5 markeder uden for Nordamerika, b\u00f8r de holde \u00f8je med ekspansion i Indien, Brasilien og Argentina. <a href=\"https:\/\/www.emarketer.com\/content\/global-ecommerce-forecast-2021\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer&#8217;s 2021 Global ecommerce report<\/a> markerer disse lande som de hurtigst voksende e-handelsmarkeder. Den forventer, at detailoms\u00e6tningen af e-handel p\u00e5 disse markeder vil vokse med mindst 26% i 2022.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-shopify-plus-markedsandel\">Shopify Plus markedsandel<\/h3>\n\n\n\n<p>Shopify Plus er platformens dedikerede abonnement til virksomhedsbrugere.<\/p>\n\n\n\n<p>I juni 2022 var der <a href=\"https:\/\/storeleads.app\/reports\/shopify\/list-of-shopify-plus-stores\" target=\"_blank\" rel=\"noreferrer noopener\">26.344 dom\u00e6ner<\/a> p\u00e5 Shopify Plus. Ud af disse er 17.562 af dem tydelige handlende. (Shopify Plus g\u00f8r det muligt for k\u00f8bm\u00e6nd at drive butikker p\u00e5 flere dom\u00e6ner).<\/p>\n\n\n\n<p>Fra 2021 til 2022 var der en stigning p\u00e5 31% i antallet af Shopify Plus-brugere p\u00e5 \u00e5rsbasis. Desuden bidrog Shopify Plus i 1. kvartal 2022 med 31,8 mio. dollars (eller 30%) af Shopifys MRR, hvilket er en stigning fra 26% fra \u00e5ret f\u00f8r.<\/p>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-shopify-popul-re-nicher\">Shopify: Popul\u00e6re nicher<\/h2>\n\n\n\n<p>Lad os unders\u00f8ge, hvad der trender p\u00e5 Shopify.<\/p>\n\n\n\n<p>If\u00f8lge <a href=\"https:\/\/storeleads.app\/reports\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Store Leads App<\/a> omfatter popul\u00e6re nicher p\u00e5 Shopify i juni 2022 bl.a. f\u00f8lgende:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bekl\u00e6dning (28,1%)<\/li>\n\n\n\n<li>Hjem og have (10,6%)<\/li>\n\n\n\n<li>Sk\u00f8nhed og fitness (9,9%)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-categories-pie-graph.jpg\" alt=\"Topkategorier for Shopify-butikker \"><figcaption class=\"wp-element-caption\">Topkategorier for Shopify-butikker <\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-trafikkilder\">Trafikkilder<\/h2>\n\n\n\n<p>If\u00f8lge <a href=\"https:\/\/datareportal.com\/reports\/digital-2022-april-global-statshot\" target=\"_blank\" rel=\"noreferrer noopener\">DataReportals<\/a> rapport fra 2022 er direkte adgang til et websted (27%) den mest popul\u00e6re m\u00e5de, hvorp\u00e5 bes\u00f8gende n\u00e5r frem til e-handelswebsteder, efterfulgt af:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organisk SEO (22%)<\/li>\n\n\n\n<li>Betalte s\u00f8geannoncer (19%)<\/li>\n\n\n\n<li>Links indlejret i e-mails (5%)<\/li>\n\n\n\n<li>Betalte sociale annoncer (4%)<\/li>\n\n\n\n<li>Organiske sociale indl\u00e6g (1%)<\/li>\n<\/ul>\n\n\n\n<p>I mellemtiden deler <a href=\"https:\/\/www.similarweb.com\/ru\/website\/shopify.com\/#traffic-sources\" target=\"_blank\" rel=\"noreferrer noopener\">Similarweb<\/a>*, at de fleste af Shopify&#8217;s sidevisninger (40,15%) kommer fra direkte trafik, efterfulgt af:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organisk s\u00f8gning (27,34%)<\/li>\n\n\n\n<li>Henvisningstrafik (26,73%)<\/li>\n\n\n\n<li>Sociale netv\u00e6rk (2,56%)<\/li>\n\n\n\n<li>Links indlejret i e-mails (2,27%)<\/li>\n\n\n\n<li>Betalte annoncer (0,95%)<\/li>\n<\/ul>\n\n\n\n<p><em>*Similarweb-data tager kun h\u00f8jde for bes\u00f8g p\u00e5 computere.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-traffic-sources-bar-graph.jpg\" alt=\"Shopify-trafikkilder, maj 2022\"><figcaption class=\"wp-element-caption\">Shopify-trafikkilder, maj 2022<\/figcaption><\/figure>\n\n\n\n<p>Shopify er ikke begr\u00e6nset til indenlandske shoppere. I juli 2021 kom <a href=\"https:\/\/news.shopify.com\/global-by-default-shopify-markets-becomes-new-global-commerce-hub-for-merchants\" target=\"_blank\" rel=\"noreferrer noopener\">over 27% af al trafik<\/a> til Shopify-butikker fra internationale k\u00f8bere.<\/p>\n\n\n\n<p>Du b\u00f8r heller ikke ignorere din e-handelsbutiks mobile ydeevne. I Black Friday-weekenden 2021 blev 71% af Shopify-salget foretaget p\u00e5 mobile enheder, mens kun 29% blev foretaget p\u00e5 station\u00e6re computere.<\/p>\n\n\n\n<p>S\u00f8rg for at f\u00e5 en p\u00e5lidelig og pr\u00e6stationsfokuseret <a href=\"https:\/\/kinsta.com\/dk\/wordpress-hosting\/sma-virksomheder\/\">hostingl\u00f8sning<\/a>, der hj\u00e6lper dig med at optimere dit e-handelswebsted til mobilen.<\/p>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-demografiske-m-lgrupper\">Demografiske m\u00e5lgrupper<\/h2>\n\n\n\n<p>Hvad med Shopify&#8217;s demografiske data? Lad os finde ud af det:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00e6sten 60 % af Shopify&#8217;s publikum er m\u00e6nd, mens resten er kvinder.<\/li>\n\n\n\n<li>En tredjedel af Shopify&#8217;s publikum falder i aldersgruppen 25-34 \u00e5r.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-audience-demographics.jpg\" alt=\"Shopify's publikumsdemografi, maj 2022\"><figcaption class=\"wp-element-caption\">Shopify&#8217;s publikumsdemografi, maj 2022<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-v-kst-og-brugerhvervning\">V\u00e6kst og brugerhvervning<\/h2>\n\n\n\n<p>Shopify kom frem som en af COVID-pandemiens st\u00f8rste vindere. Som infrastrukturleverand\u00f8r gjorde det muligt for butiksejere at oprette deres e-handelsbutikker hurtigt og blev en af de hurtigst voksende onlinebutiksbyggere under lockdownet.<\/p>\n\n\n\n<p>If\u00f8lge <a href=\"https:\/\/genus.ai\/blog\/number-of-shopify-stores-globally-triples-during-the-pandemic\/\" target=\"_blank\" rel=\"noreferrer noopener\">Genus AI<\/a> steg antallet af e-handelswebsteder med 201% fra marts 2020 til januar 2022.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-total-websites-bar-graph.jpg\" alt=\"Det samlede antal globale Shopify-websteder fra marts 2020 til januar 2022\"><figcaption class=\"wp-element-caption\">Det samlede antal globale Shopify-websteder fra marts 2020 til januar 2022<\/figcaption><\/figure>\n\n\n\n<p>Is\u00e6r Tyskland oplevede et Shopify-boom med en v\u00e6kstrate p\u00e5 480% i samme periode.<\/p>\n\n\n\n<p>Desuden havde Shopify-handlende over 457 millioner k\u00f8bere ved udgangen af 2020, hvilket <a href=\"https:\/\/s27.q4cdn.com\/572064924\/files\/doc_presentations\/2022\/Investor-Overview-Deck-Q1-2022-(2).pdf\" target=\"_blank\" rel=\"noreferrer noopener\">steg med 31%<\/a> til 597 millioner k\u00f8bere ved udgangen af 2021.<\/p>\n\n\n\n<p>Shopify skaffer sine brugere p\u00e5 flere m\u00e5der &#8211; is\u00e6r gennem henvisnings- og <a href=\"https:\/\/kinsta.com\/dk\/affiliate-akademi\/hvad-er-affiliate-marketing\/\">affiliateprogrammer<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I 2020 henviste 42.200 partnere <a href=\"https:\/\/news.shopify.com\/shopify-announces-fourth-quarter-and-full-year-2020-financial-results\" target=\"_blank\" rel=\"noreferrer noopener\">en forhandler til Shopify<\/a>, hvilket er 72% h\u00f8jere end 24.500 i 2019.<\/li>\n\n\n\n<li>Medlemmer af <a href=\"https:\/\/www.shopify.com\/affiliates\">Shopify affiliateprogrammet<\/a> kan tjene i gennemsnit <a href=\"https:\/\/www.shopify.com\/blog\/affiliate-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">58 dollars pr. bruger<\/a>, der tilmelder sig en betalt Shopify-plan.<\/li>\n\n\n\n<li>Shopify f\u00e5r ogs\u00e5 brugere, n\u00e5r de overf\u00f8res fra konkurrenternes websteder. If\u00f8lge <a href=\"https:\/\/storeleads.app\/reports\/shopify\" target=\"_blank\" rel=\"noreferrer noopener\">Store Leads<\/a> er 13.794 onlinebutikker (prim\u00e6rt WooCommerce og Wix) skiftet til Shopify fra maj 2022 til juni 2022.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-share-from-competition-pie-chart.png\" alt=\"Butikker, der skiftede til Shopify fra konkurrenter \"><figcaption class=\"wp-element-caption\">Butikker, der skiftede til Shopify fra konkurrenter <\/figcaption><\/figure>\n\n\n\n<p>Det modsatte sker ogs\u00e5.<\/p>\n\n\n\n<p>I samme interval skiftede 13.313 onlinebutikker fra Shopify til <a href=\"https:\/\/kinsta.com\/dk\/blog\/shopify-alternativer\/\">dets alternativer<\/a>. De fleste brugere skiftede fra <a href=\"https:\/\/kinsta.com\/blog\/shopify-to-woocommerce\/\">Shopify til WooCommerce<\/a> og Custom Cart.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/shopify-to-competitors-pie-chart.jpg\" alt=\"Antal butikker, der skiftede fra Shopify til konkurrenterne\"><figcaption class=\"wp-element-caption\">Antal butikker, der skiftede fra Shopify til konkurrenterne<\/figcaption><\/figure>\n<\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-shopify-salg-og-oms-tning\">Shopify: Salg og oms\u00e6tning<\/h2>\n\n\n\n<p>2021 var et frugtbart \u00e5r for Shopify.<\/p>\n\n\n\n<p>Selv om Shopify oversteg 1 milliard dollars i bruttovarevolumen (GMV) i 2013, opn\u00e5ede virksomheden sit f\u00f8rste kvartal med en milliard dollars i oms\u00e6tning i 2. kvartal 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/news.shopify.com\/shopify-announces-fourth-quarter-and-full-year-2021-financial-results\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify behandlede<\/a> 175 milliarder dollars i onlinesalg i 2021 &#8211; 47% h\u00f8jere end i 2020. Fra dette salg opn\u00e5ede Shopify en samlet oms\u00e6tning p\u00e5 <a href=\"https:\/\/news.shopify.com\/2021-was-shopifys-biggest-year-ever-2022-lets-go\" target=\"_blank\" rel=\"noreferrer noopener\">4,6 mia. dollar<\/a> (57 % h\u00f8jere end i 2020).<\/p>\n\n\n\n<p>If\u00f8lge Shopify&#8217;s finansielle rapporter for f\u00f8rste kvartal af 2022:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deres samlede indt\u00e6gter voksede til 1,2 milliarder dollars, hvilket svarer til en to\u00e5rig sammensat \u00e5rlig v\u00e6kstrate p\u00e5 60%.<\/li>\n\n\n\n<li>De m\u00e5nedlige tilbagevendende indt\u00e6gter (MRR) var 105,2 millioner dollars, hvilket svarer til en stigning p\u00e5 17% \u00e5r-til-\u00e5r (YOY).<\/li>\n\n\n\n<li>Shopify Plus bidrog med 31,8 millioner dollars (eller 30% af MRR &#8211; en stigning fra 26% i 2021).<\/li>\n\n\n\n<li>GMV var 43,2 mia. dollar, hvilket svarer til en to\u00e5rig sammensat \u00e5rlig v\u00e6kstrate p\u00e5 57% og en stigning p\u00e5 5,9 mia. dollar eller 16% i forhold til 1. kvartal 2021.<\/li>\n<\/ul>\n\n\n\n<p>Da de fleste af Shopify&#8217;s brugere kommer fra USA, kommer de fleste af deres indt\u00e6gter ogs\u00e5 fra USA. Shopify <a href=\"https:\/\/investors.shopify.com\/financial-reports\/default.aspx#sec\" target=\"_blank\" rel=\"noreferrer noopener\">genererede 2,15 mia. dollars<\/a> fra s\u00e6lgere placeret i Nordamerika i 2020, hvilket udg\u00f8r 73,3% af den samlede oms\u00e6tning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-indt-gter-fra-brugere\">Indt\u00e6gter fra brugere<\/h3>\n\n\n\n<p>Lad os dykke ned i, hvad du kan tjene ved at \u00e5bne en Shopify-butik:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify-butiksejere kan tjene mellem 1.000 og 100.000 dollars om m\u00e5neden, afh\u00e6ngigt af trafikken og den type produkter, de s\u00e6lger.<\/li>\n\n\n\n<li>Shopify-brugere kan forvente at tjene i gennemsnit <a href=\"https:\/\/ecommerce.folio3.com\/blog\/average-shopify-store-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">72 dollars pr. k\u00f8ber<\/a>. Butikker med lav indtjening har en gennemsnitlig ordrev\u00e6rdi (AOV) p\u00e5 44 dollars, mens h\u00f8jtydende butikker har en AOV p\u00e5 149 dollars.<\/li>\n<\/ul>\n\n\n\n<p>Og du kan \u00f8ge din indtjening yderligere ved at <a href=\"https:\/\/kinsta.com\/dk\/blog\/wordpress-e-handels-plugins\/\">optimere din butik<\/a> til kommende megasalg:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shopify-handlende <a href=\"https:\/\/news.shopify.com\/shopify-merchants-understood-the-assignment-smashing-black-friday--cyber-monday-records-with-63-billion-in-sales\" target=\"_blank\" rel=\"noreferrer noopener\">lavede et globalt salg p\u00e5 6,3 milliarder dollars<\/a> i l\u00f8bet af 2021&#8217;s Black Friday til Cyber Monday-weekend, hvilket svarer til en stigning p\u00e5 23% i forhold til 2020&#8217;s Black Friday-weekend.<\/li>\n\n\n\n<li>Det h\u00f8jeste salg n\u00e5ede op p\u00e5 3,1 millioner dollars pr. minut p\u00e5 2021&#8217;s Black Friday. Den <span style=\"font-size: revert;, sans-serif\">globale AOV steg til 100,7 USD, hvor forbrugerne i Canada (115,14 CAD), Australien (158,80 AUD) og USA (96,60 USD) i gennemsnit brugte mest.<\/span><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-shopify-markedsandel-et-kig-p-den-popul-re-e-handelsplatform\">Shopify markedsandel: Et kig p\u00e5 den popul\u00e6re e-handelsplatform<\/h2>\n\n\n\n<p>E-handel l\u00f8ber ingen steder.<\/p>\n\n\n\n<p>Uanset om du er virksomhedsejer eller spirende iv\u00e6rks\u00e6tter, er det aldrig for sent at lancere din e-handelsbutik.<\/p>\n\n\n\n<p>Nybegyndere kan starte med at oprette en Shopify-butik, som giver dig mulighed for at opbygge en e-handelsbutik p\u00e5 f\u00e5 minutter. Men efterh\u00e5nden som din virksomheds behov vokser, og du f\u00e5r brug for mere kontrol over din platform, er det bedst at <a href=\"https:\/\/kinsta.com\/dk\/blog\/woocommerce-tutorial\/\">flytte din butik til WooCommerce<\/a>.<\/p>\n\n\n\n<p>WooCommerce kommer fra det samme moderselskab som WordPress. Dens <a href=\"https:\/\/kinsta.com\/blog\/open-source-ecommerce\/\">open source-natur<\/a> g\u00f8r det muligt for dig at oprette din onlinebutik p\u00e5 enhver hostingplatform. Desuden kan du \u00e6ndre dit WooCommerce-websted, som du \u00f8nsker det, med tusindvis af <a href=\"https:\/\/kinsta.com\/blog\/woocommerce-plugins\/\">plugins der er nemme at installere<\/a> og <a href=\"https:\/\/kinsta.com\/dk\/blog\/woocommerce-themeer\/\">stilfulde temaer<\/a> som udvider dit websteds funktionalitet.<\/p>\n\n\n\n<p>N\u00e5r du er klar til at oprette en WooCommerce-butik, skal du tilmelde dig <a href=\"https:\/\/kinsta.com\/dk\/wordpress-hosting\/woocommerce\/\">Kinsta WooCommerce-hosting<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-kinsta-buttons aligncenter\">\n<a class=\"wp-block-kinsta-button\" href=\"https:\/\/kinsta.com\/dk\/planer\/?plan=visits-business1&#038;interval=month\">Se vores abonnementer<\/a>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Kort sagt er der masser af muligheder for e-handelssalg, og alle vil have en bid af denne l\u00e6kre kage. Det fantastiske ved e-handelsboomet er, at det &#8230;<\/p>\n","protected":false},"author":199,"featured_media":44976,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"class_list":["post-44929","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shopify markedsandel og brugsstatistik<\/title>\n<meta name=\"description\" content=\"Shopify\u00a0er en af de st\u00f8rste e-handelsplatforme\u00a0derude. 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