{"id":29786,"date":"2018-11-24T11:00:52","date_gmt":"2018-11-24T10:00:52","guid":{"rendered":"https:\/\/kinsta.com\/?p=30948"},"modified":"2023-10-27T14:18:19","modified_gmt":"2023-10-27T13:18:19","slug":"twitter-stats","status":"publish","type":"post","link":"https:\/\/kinsta.com\/dk\/blog\/twitter-stats\/","title":{"rendered":"Vilde Twitter Stats og Fakta Om Vores Foretrukne Netv\u00e6rk"},"content":{"rendered":"<p>En dag g\u00e5r ikke forbi uden flere nyhedsnetv\u00e6rk og sennatv\u00e6rter, der tr\u00e6kker Tweets ned fra de sociale medier og microblogging giganten Twitter for at f\u00e5 en forst\u00e5else for, hvad der sker i den hurtige verden, og slippe Twitter-statistikker og fakta undervejs.<\/p>\n<p>Twitter er en favoriseret platform for nyhedsforretninger p\u00e5 grund af dets evne til at sende opdateringer i realtid, men det er ogs\u00e5 popul\u00e6rt blandt marketingfolk, der bruger netv\u00e6rket til socialt at lytte til feedback om deres virksomheds produkter og tjenester ved brug af hashtags.<\/p>\n<p>N\u00e5r det kommer til Twitter fakta og statistikker, har intet skabt mere opr\u00f8r siden selskabets lancering og fordobler antallet af tegn, der tillades i en Tweet: fra 140 til 280.\ud83d\ude2e &#8220;Selvf\u00f8lgelig jo dybere du dykker ind i Twitter statistikker, jo bedre forst\u00e5r du\u00a0<strong>platformens betydning<\/strong>.<\/p>\n<h2>En Tweet i historien<\/h2>\n<p>Den <a href=\"https:\/\/twitter.com\/jack\/status\/20\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f8rste tweet nogensinde<\/a> blev sendt af Jack Dorsey den 21. marts 2006, da det sociale netv\u00e6rk var kendt &#8220;twttr&#8221; og endnu ikke var blevet lanceret. Twitter, der blev oprettet den p\u00e5g\u00e6ldende m\u00e5ned af Dorsey, Evan Williams, Noah Glass og Biz Stone, var ikke officielt \u00e5ben for offentligheden indtil juli samme \u00e5r.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">just setting up my twttr<\/p>\n<p>&mdash; jack (@jack) <a href=\"https:\/\/twitter.com\/jack\/status\/20?ref_src=twsrc%5Etfw\">March 21, 2006<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Hvis du er interesseret i at l\u00e6re mere om virksomhedens grundl\u00e6ggelse, er bogen <a href=\"https:\/\/www.amazon.com\/Hatching-Twitter-Story-Friendship-Betrayal-ebook\/dp\/B00CDUVSQ0\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Hatching Twitter: En sand historie om penge, magt, venskab og svig<\/em><\/a> fra Nick Bilton, bestemt et l\u00e6s v\u00e6rd.<\/p>\n<figure style=\"width: 326px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.amazon.com\/Hatching-Twitter-Story-Friendship-Betrayal-ebook\/dp\/B00CDUVSQ0\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/08\/hatching-twitter.png\" alt=\"Hatching Twitter\" width=\"326\" height=\"500\"><\/a><figcaption class=\"wp-caption-text\">Hatching Twitter<\/figcaption><\/figure>\n<p>Hvorvidt Twitter senere spillede en betydelig rolle i den arabiske for\u00e5r og andre ulykker i civile uroligheder, fra Moldova i 2009 til den egyptiske revolution i 2011, er noget, som selv <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2011\/09\/measuring-twitter-revolution-effect-pretty-hard\/337560\/\" target=\"_blank\" rel=\"noopener noreferrer\">de l\u00e6rde ikke synes at v\u00e6re sikre p\u00e5<\/a>. Men \u00e9n ting er sikker &#8211; mange mennesker tror p\u00e5 &#8220;Twitter Revolutioner.&#8221;<\/p>\n<p>Da dissentanter v\u00e6ltede den egyptiske regering i 2011, var de fastl\u00e5st til kun at kunne kommunikere med h\u00f8jst 140 tegn. Derefter, efter ca. 11 \u00e5r af internettet, der tilsyneladende bare var fint mikroblogging, trash talking og underst\u00f8ttende omdrejninger med kun 140 tegn, blev Twitter doblet ned.<\/p>\n<p>Den sociale medieplatform er nu uden tvivl en favorit af amerikanske pr\u00e6sident Donald Trump, der er berygtet for tidligt om morgenen Twitter tirades, da han advarer verdensledere, br\u00e6nder White House-medarbejdere og forbinder direkte med sin tilh\u00e6ngerbase. En favorit Google Chrome-udvidelse af denne artikels forfatter, &#8220;<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/make-trump-tweets-eight-a\/iopebbikefjcknnbmdkkcebchlnaioen?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Make Trump Tweets Aight Again<\/a>&#8220;, er v\u00e6rd at installere, hvis du er #overit.<\/p>\n<figure style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full \" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2018\/09\/welcome-to-the-whitehouse.png\" alt=\"Welcome to the Whitehouse\" width=\"640\" height=\"400\"><figcaption class=\"wp-caption-text\">Welcome to the White House<\/figcaption><\/figure>\n<h2>At Grave Gennem Twitter Demografi<\/h2>\n<p>Selvom der er mere end 1,3 milliarder Twitter konti, er der kun ca. <a href=\"https:\/\/zephoria.com\/twitter-statistics-top-ten\/\" target=\"_blank\" rel=\"noopener noreferrer\">335 millioner m\u00e5nedlige aktive brugere<\/a>. Men n\u00e6sten sammenfaldende med det amerikanske pr\u00e6sidentvalgs prim\u00e6re valg i 2016 har Twitter for nylig oplevet tocifrede stigninger i antallet af aktive brugere hver dag (selv om dette \u00e6ndrer sig hele tiden).<\/p>\n<figure style=\"width: 880px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/twitter-daglige-aktive-brugere.png\" alt=\"Twitter daglige aktive brugere\" width=\"880\" height=\"462\"><figcaption class=\"wp-caption-text\">Twitter daglige aktive brugere (Billedkilde: <a href=\"https:\/\/www.recode.net\/2018\/7\/27\/17621090\/twitter-health-user-growth-q2-earnings-2018-jack-dorsey\" target=\"_blank\" rel=\"noopener noreferrer\">Recode<\/a>)<\/figcaption><\/figure>\n<p>Af de 335 millioner aktive Twitter-brugere er kun <a href=\"https:\/\/s22.q4cdn.com\/826641620\/files\/doc_financials\/2017\/q3\/2017_Q3_Earnings_Slides.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">omkring 69 millioner fra USA<\/a>. Det faktum, at Twitter er tilg\u00e6ngelig p\u00e5 40 forskellige sprog spiller helt sikkert en rolle i sin popularitet i udlandet. Ikke desto mindre er USA stadig hjemmet for flere <a href=\"https:\/\/www.statista.com\/statistics\/242606\/number-of-active-twitter-users-in-selected-countries\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter-brugere<\/a> end noget andet land, efterfulgt af Japan og Storbritannien.<\/p>\n<p>Inden for USA bruger ca. <a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">24% af voksne<\/a> kvidre, hvor 45% af dem falder ind i den 1<a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">8- til 24-\u00e5rige kategori<\/a>.<\/p>\n<figure style=\"width: 1326px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/twitter-brug-blandt-voksne.png\" alt=\"Twitter brug blandt voksne\" width=\"1326\" height=\"1586\"><figcaption class=\"wp-caption-text\">Twitter brug blandt voksne<\/figcaption><\/figure>\n<p>En fremmed Twitter-statistik end den mest popul\u00e6re aldersgruppe er, hvor mange Twitter-brugere, der <em>ikke engang er mennesker<\/em>.<\/p>\n<p>Det viser sig, at omkring <strong>15% af Twitter-brugere er robotter<\/strong>. Twitter offentliggjorde for nylig sin <a href=\"https:\/\/www.recode.net\/2018\/7\/27\/17621090\/twitter-health-user-growth-q2-earnings-2018-jack-dorsey\" target=\"_blank\" rel=\"noopener noreferrer\">indtjeningsrapport for 2018<\/a>, hvilket viste, at platformen tabte 1 million m\u00e5nedlige aktive brugere i et fors\u00f8g p\u00e5 at g\u00f8re Twitter til &#8220;sundere&#8221; ved at slette bot- og spammy-konti. Kunne du m\u00e6rke k\u00e6den?<\/p>\n<p>Efter udrensningen <a href=\"https:\/\/www.cnbc.com\/2018\/07\/13\/jack-dorsey-loses-200000-followers-on-twitter-after-fake-user-purge.html\" target=\"_blank\" rel=\"noopener noreferrer\">mistede CEO Dorsey 200.000 af hans tilh\u00e6ngere<\/a>, mens <a href=\"https:\/\/twitter.com\/twitter\" target=\"_blank\" rel=\"noopener noreferrer\">Twitters officielle konto<\/a> tabte 7,7 millioner tilh\u00e6ngere.<\/p>\n<h2>Twitter-statistikker om brug<\/h2>\n<p>Omkring 46% af brugerne af Twitter <a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">bruger hjemmesiden dagligt,<\/a> med 66% af brugerne <a href=\"http:\/\/www.adscode.com\/social-media\/twitter-stats-and-facts-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">logger ind mindst en gang om ugen<\/a>. Det betyder dog ikke, at alle sender Tweets. Faktisk fandt en 2014-unders\u00f8gelse, at 44% af Twitter-brugerne <a href=\"https:\/\/www.slashgear.com\/metrics-suggest-44-of-twitter-uses-never-tweet-14325098\/\" target=\"_blank\" rel=\"noopener noreferrer\">aldrig har sendt ud en enkelt Tweet<\/a>.<\/p>\n<figure style=\"width: 1626px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/twitter-login-statistikker.png\" alt=\"Twitter login statistikker\" width=\"1626\" height=\"726\"><figcaption class=\"wp-caption-text\">Twitter login statistikker<\/figcaption><\/figure>\n<p>Af dem, der bruger Twitter, bruger 74% det til <a href=\"http:\/\/www.journalism.org\/2017\/09\/07\/news-use-across-social-media-platforms-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">at f\u00e5 nyheder<\/a>, hvilket er ca. 15% i forhold til 2017.<\/p>\n<figure style=\"width: 199px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/nyheder-fra-twitter.png\" alt=\"Nyheder fra Twitter\" width=\"199\" height=\"457\"><figcaption class=\"wp-caption-text\">Nyheder fra Twitter<\/figcaption><\/figure>\n<p>En af grundene til, at Twitter er s\u00e5 popul\u00e6r for nyheder, er, fordi det har tendens til at v\u00e6re hvor nyhederne bryder. Det er ogs\u00e5 kendt som en nyhedskilde, fordi journalister er utrolig aktive p\u00e5 netv\u00e6rket. Det viser sig, at journalister udg\u00f8r <a href=\"http:\/\/www.adweek.com\/socialtimes\/report-journalists-make-up-a-quarter-of-all-verified-twitter-accounts\/621066\" target=\"_blank\" rel=\"noopener noreferrer\">24,6% af de verificerede konti<\/a>.<\/p>\n<figure style=\"width: 1493px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/twitter-verified-profile.jpg\" alt=\"Twitter verified profile\" width=\"1493\" height=\"972\"><figcaption class=\"wp-caption-text\">Twitter verified profile\u00a0(<a href=\"https:\/\/twitter.com\/kinsta\" target=\"_blank\" rel=\"noopener noreferrer\">@kinsta<\/a>)<\/figcaption><\/figure>\n<p>Disse konti, der blev introduceret til offentligheden i 2016, tillader popul\u00e6re brugere og personligheder at modtage et verifikationsm\u00e6rke, som lader brugerne vide, at den p\u00e5g\u00e6ldende Twitter-konto er autentisk og ejes af den faktiske personlighed. Alt dette skete, efter at Kanye West i 2009 kritiserede Twitter om bedrageri-konti.<\/p>\n<p>Men held og lykke bliver verificeret, selvom du fortjener det, har indsendelses-siden v\u00e6ret inaktiv i meget lang tid. Medmindre du har et indvendigt spor, er det usandsynligt, at du vil blive verificeret n\u00e5r som helst snart.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We&#39;ve paused public submissions for verification.\ud83d\udc47 <a href=\"https:\/\/t.co\/0KZd4Kxkp9\">https:\/\/t.co\/0KZd4Kxkp9<\/a><\/p>\n<p>&mdash; Verified (@verified) <a href=\"https:\/\/twitter.com\/verified\/status\/968243242184491008?ref_src=twsrc%5Etfw\">February 26, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>M\u00e5ske er den st\u00f8rste velsignelse for Twitter-brug, at det er en<a href=\"https:\/\/www.prnewswire.com\/news-releases\/world-leaders-on-twitter--adoption-stagnates-even-as-follower-base-explodes-300208802.html\" target=\"_blank\" rel=\"noopener noreferrer\"> valgplatform for verdensledere<\/a>, hvoraf 83% har officielle konti. Som n\u00e6vnt driver pr\u00e6sident Trumps konti (@POTUS og @realDonaldTrump) b\u00e5de Twitter-brug og nyhedscyklussen, da han tweeter et omfang af <a href=\"https:\/\/www.independent.co.uk\/news\/world\/americas\/trump-twitter-live-updates-tweets-latest-us-president-meaning-explained-a8310501.html\" target=\"_blank\" rel=\"noopener noreferrer\">personlige og politiske meninger<\/a>.<\/p>\n<p>Twitter-bloggens mikrobloggtog og platformens design er perfekt gearet til mobil brug (hvilket generelt overstiger desktopwebsite bes\u00f8gende). Ca. 80% af befolkningen har <a href=\"https:\/\/developers.google.com\/web\/showcase\/2017\/twitter\" target=\"_blank\" rel=\"noopener noreferrer\">adgang til Twitter via mobilenheder<\/a>, og <a href=\"https:\/\/business.twitter.com\/en\/blog\/3-reasons-videos-capture-twitters-mobile-audience.html\" target=\"_blank\" rel=\"noopener noreferrer\">93% af videovisninger<\/a> forekommer p\u00e5 s\u00e5danne enheder.<\/p>\n<p>Fordi de fleste Twitter-brugere f\u00e5r adgang til platformen via mobilenheder, udgav Twitter en <a href=\"https:\/\/lite.twitter.com\/content\/lite-twitter\/en.html\" target=\"_blank\" rel=\"noopener noreferrer\">lille version<\/a>, der husker dem, der bor i udviklingslande. Lite-versionen optager 3 MB hukommelse, starter 30% hurtigere end den almindelige app og bruger 70% f\u00e6rre data. Efter lanceringen noterede Twitter, at <a href=\"https:\/\/blog.twitter.com\/official\/en_us\/topics\/product\/2017\/twitter-lite-in-the-google-play-store-in-24-more-countries.html\" target=\"_blank\" rel=\"noopener noreferrer\">50% flere tweets<\/a> blev sendt fra Twitter Lite-enheder end standardappen.<\/p>\n<figure style=\"width: 1142px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full \" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2018\/09\/twitter-lite.png\" alt=\"Twitter Lite\" width=\"1142\" height=\"1216\"><figcaption class=\"wp-caption-text\">Twitter Lite<\/figcaption><\/figure>\n<p>P\u00e5 trods af et stort antal inaktive konti, og det faktum, at den gennemsnitlige Twitter-bruger kun har <a href=\"https:\/\/kickfactory.com\/blog\/average-twitter-followers-updated-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">707 f\u00f8lgere<\/a>, sendes <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2018\/05\/21\/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read\/#6110bb8360ba\" target=\"_blank\" rel=\"noopener noreferrer\">456.000 tweets<\/a> per minut, hvilket er omkring 656 millioner tweets per dag. Det er op fra 2011, da der var omkring 200 millioner tweets om dagen, hvilket var nok til at udfylde en <a href=\"https:\/\/blog.twitter.com\/official\/en_us\/a\/2011\/200-million-tweets-per-day.html\" target=\"_blank\" rel=\"noopener noreferrer\">10 millioner siders bog<\/a>!<\/p>\n<p>Og de Tweets tilf\u00f8jede hurtigt. Det tog kun 3 \u00e5r, 2 m\u00e5neder og en dag at g\u00e5 fra <a href=\"https:\/\/blog.twitter.com\/2011\/numbers\" target=\"_blank\" rel=\"noopener noreferrer\">den f\u00f8rste Tweet til den milliardste Tweet<\/a>. Selvf\u00f8lgelig, n\u00e5r momentumet gik p\u00e5 Twitter, blev en milliard tweets skubbet ud en uge, og nu tager det kun cirka 36 timer for brugerne at generere s\u00e5dan en <a href=\"https:\/\/kinsta.com\/dk\/emner\/indholdsstrategi\/\" target=\"_blank\" rel=\"noopener noreferrer\">vanvittig m\u00e6ngde indhold<\/a>.<\/p>\n<p>Som det st\u00e5r, <strong>f\u00e5r Twitter 2 milliarder s\u00f8gninger pr. Dag<\/strong>.<\/p>\n\n<h2>Hashing out Hashtags med Twitter Stats<\/h2>\n<p>Hashtags er s\u00e5 dybt indblandet i Twitter, at det ser ud som om Twitter ikke er Twitter uden dem. Med billioner af tweets, der g\u00e5r live hver uge, er hashtags afg\u00f8rende for brugerne at sk\u00e6re gennem junglen og finde emner og indhold, som de er interesserede i.<\/p>\n<p>I grunden g\u00f8r hashtags det nemt for brugerne at spore, hvad andre mennesker siger om et bestemt emne. N\u00e5r en bruger klikker p\u00e5 en hashtag, vises alle offentlige indl\u00e6g med den hashtag. Hvis der er flere tweets med hashtag i et bestemt omr\u00e5de, bliver de en del af omr\u00e5dets trending emner.<\/p>\n<p>Trendende emner vises i venstre hj\u00f8rne af brugerens sk\u00e6rm, n\u00e5r du bruger Twitter p\u00e5 skrivebordet og under forst\u00f8rrelsesglasikonet, n\u00e5r du bruger Twitter p\u00e5 en mobilenhed. Hvis hashtags bruges over hele verden, bliver de en del af verdensomsp\u00e6ndende trending emner.<\/p>\n<p>De fleste ville ikke g\u00e6tte det, men verdensrekordet for den <a href=\"http:\/\/www.guinnessworldrecords.com\/world-records\/421314-most-used-hashtag-on-twitter-in-24-hours\" target=\"_blank\" rel=\"noopener noreferrer\">mest brugte hashtag om 24 timer<\/a> er #AlDubEBTamangPanahon, med 40.706.392 anvendelser. AlDub er et ber\u00f8mthedspar fra Filippinerne.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Group shot! <a href=\"https:\/\/twitter.com\/hashtag\/ALDubEBTamangPanahon?src=hash&amp;ref_src=twsrc%5Etfw\">#ALDubEBTamangPanahon<\/a> <a href=\"https:\/\/t.co\/4YK0iMle8U\">pic.twitter.com\/4YK0iMle8U<\/a><\/p>\n<p>&mdash; Eat Bulaga! (@EatBulaga) <a href=\"https:\/\/twitter.com\/EatBulaga\/status\/657869030502498304?ref_src=twsrc%5Etfw\">October 24, 2015<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>I mods\u00e6tning til folkelig tro var Twitter imidlertid ikke f\u00f8dt med hashtag. Det var Twitter-bruger Chris Messina, en teknologi og open source advokat, der foreslog brugen af pund symbolet (<a href=\"https:\/\/blog.bufferapp.com\/a-concise-history-of-twitter-hashtags-and-how-you-should-use-them-properly\" target=\"_blank\" rel=\"noopener noreferrer\">senere kendt som hashtag<\/a>) til at gruppere lignende indhold.<\/p>\n<figure style=\"width: 592px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full \" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2018\/09\/twitter-hashtag.png\" alt=\"Twitter hashtag\" width=\"592\" height=\"198\"><figcaption class=\"wp-caption-text\">Twitter hashtag<\/figcaption><\/figure>\n<p>Pundsymbolet blev f\u00f8rst brugt som en hashtag i august 2007. P\u00e5 det tidspunkt s\u00f8gte Twitter en grupperingsfunktion. P\u00e5 trods af det detaljerede forslag, Messina havde lavet vedr\u00f8rende hashtags-Messina, havde de til <a href=\"http:\/\/factoryjoe.com\/blog\/2007\/08\/25\/groups-for-twitter-or-a-proposal-for-twitter-tag-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">hensigt at handle som metadata<\/a> og<a href=\"https:\/\/kinsta.com\/blog\/wordpress-tags\/\" target=\"_blank\" rel=\"noopener noreferrer\"> gav yderligere oplysninger<\/a> om Tweet-ikke alle var helt ombord med ideen, indtil der endte med at blive bred brugergodkendelse.<\/p>\n<p>En gang i spil blev hashtags brugt til at samle tweets, deltage i en samtale og lytte socialt. Men ligesom p\u00e5 Instagram er der en ting som over-hashtagging, og der er et optimalt antal hashtags &#8211; ud over det tidspunkt slutter brugerne ofte med mindre engagement.<\/p>\n<p>Et <a href=\"https:\/\/blog.bufferapp.com\/a-scientific-guide-to-hashtags-which-ones-work-when-and-how-many\" target=\"_blank\" rel=\"noopener noreferrer\">bufferstudium p\u00e5 hashtags<\/a> afsl\u00f8rer nogle interessante Twitter-statistikker. For eksempel f\u00e5r tweets med hashtags dobbelt s\u00e5 mange engagement som dem uden, og tweets med en eller flere hashtags er 55% mere tilb\u00f8jelige til at blive retweetet. Desuden viste unders\u00f8gelsen, at tweets med kun en eller to hashtags modtager 21% mere engagement end dem med mere end to hashtags.<\/p>\n<figure style=\"width: 697px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/hvor-mange-hashtags.png\" alt=\"Hvor mange hashtags\" width=\"697\" height=\"375\"><figcaption class=\"wp-caption-text\">Hvor mange hashtags<\/figcaption><\/figure>\n<p>Ikke sikker p\u00e5, hvilke hashtags der skal bruges? Brug et v\u00e6rkt\u00f8j som <a href=\"https:\/\/ritetag.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RiteTag<\/a> til at se hvilke hashtags der er mest popul\u00e6re, hvilke der skal bruges til at ses straks, og hvilke der ses over tid.<\/p>\n<figure style=\"width: 1746px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/populaere-twitter-hashtags.png\" alt=\"Popul\u00e6re Twitter hashtags\" width=\"1746\" height=\"1260\"><figcaption class=\"wp-caption-text\">Popul\u00e6re Twitter hashtags<\/figcaption><\/figure>\n<h2>Twitter for erhvervslivet<\/h2>\n<p>Selv om Twitter er kendt for sin hurtige indholdsstil, som normalt vil afholde virksomheder fra at reklamere p\u00e5 platformen, spiller Twitter stadig en vigtig rolle for virksomheder, der besk\u00e6ftiger sig med sociale medier engagement, is\u00e6r sm\u00e5 og mellemstore virksomheder.<\/p>\n<p>Et par grundl\u00e6ggende Twitter-statistikker g\u00f8r det klart, hvorfor dette er tilf\u00e6ldet. Den gennemsnitlige Twitter-bruger <a href=\"http:\/\/lorirtaylor.com\/twitter-statistics-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f8lger fem virksomheder<\/a> p\u00e5 Twitter, og 80% af Twitter-brugere har <a href=\"https:\/\/blog.twitter.com\/2014\/study-exposure-to-brand-tweets-drives-consumers-to-take-action-both-on-and-off-twitter\" target=\"_blank\" rel=\"noopener noreferrer\">n\u00e6vnt et m\u00e6rke<\/a> i en Tweet.<\/p>\n<figure style=\"width: 1484px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/varemaerker-pa-twitter-statistik.jpg\" alt=\"Varem\u00e6rker p\u00e5 Twitter statistik\" width=\"1484\" height=\"692\"><figcaption class=\"wp-caption-text\">Varem\u00e6rker p\u00e5 Twitter statistik<\/figcaption><\/figure>\n<p>Endnu vigtigere fandt Twitter, at 54% af brugere, der har <a href=\"https:\/\/blog.twitter.com\/2014\/study-exposure-to-brand-tweets-drives-consumers-to-take-action-both-on-and-off-twitter\" target=\"_blank\" rel=\"noopener noreferrer\">set et m\u00e6rke, der er n\u00e6vnt i en Tweet-handling<\/a>, f.eks. Ved at bes\u00f8ge firmaets hjemmeside, s\u00f8ge efter m\u00e6rket eller retweetingfirmaet Tweets. N\u00e5r det kommer til retweets, er en Twitter-statistik der er god at kende, at en tredjedel af brugere, der f\u00f8lger en virksomhed p\u00e5 Twitter, har <a href=\"https:\/\/cdn.cms-twdigitalassets.com\/content\/dam\/business-twitter\/resources\/customer-insights\/Customer_insights_2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">retweetet et m\u00e6rkes tweet<\/a>, hvilket kan g\u00e5 langt i at hj\u00e6lpe med at sprede en besked.<\/p>\n<p>Og den vej g\u00e5r begge veje, med <a href=\"https:\/\/blog.twitter.com\/2015\/new-holiday-research-five-ways-for-retailers-to-engage-shoppers-on-twitter\" target=\"_blank\" rel=\"noopener noreferrer\">77% af Twitter-brugerne<\/a> f\u00f8ler sig mere positive, n\u00e5r et m\u00e6rke svarer p\u00e5 deres Tweet.<\/p>\n<h2>Twitter for kundeservice<\/h2>\n<p>Bortset fra at kunne lytte til kunder socialt og overv\u00e5ge konkurrence, kan Twitter ogs\u00e5 (og b\u00f8r) bruges som kundeservice kanal. Faktisk fandt Twitter, at der er sket en stigning p\u00e5 250% i <a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2015\/research-four-ways-brands-can-build-customer-service-relationships-on-twitter.html\" target=\"_blank\" rel=\"noopener noreferrer\">kundesamtaler<\/a> p\u00e5 Twitter. Denne stigning skyldes nok <a href=\"https:\/\/business.twitter.com\/en\/basics\/intro-twitter-for-business.html\" target=\"_blank\" rel=\"noopener noreferrer\">85% af Twitter-brugere<\/a>, at det er vigtigt, at virksomhederne yder kundesupport p\u00e5 Twitter.<\/p>\n<p>Bare at tilbyde kundeservice p\u00e5 platformen er ikke nok. If\u00f8lge Twitters resultater<a href=\"https:\/\/blog.twitter.com\/2015\/research-four-ways-brands-can-build-customer-service-relationships-on-twitter\" target=\"_blank\" rel=\"noopener noreferrer\"> forventer 60% af kunderne, at varem\u00e6rkerne svarer inden for en time<\/a>. Desv\u00e6rre er den gennemsnitlige responstid fra virksomheder mindre end den med en tid p\u00e5 1 time og 24 minutter.<\/p>\n<h2>Twitter Marketing<\/h2>\n<p>Twitter er en fantastisk platform til at fremvise et m\u00e6rke unikke stil og stemme. Wendy&#8217;s Twitter-konto er for eksempel kendt for at v\u00e6re vittig og <a href=\"https:\/\/www.boredpanda.com\/funny-wendy-tweets-jokes\/?utm_source=google&#038;utm_medium=organic&#038;utm_campaign=organic\" target=\"_blank\" rel=\"noopener noreferrer\">disse andre fastfoodk\u00e6der<\/a>, mens KFC <a href=\"https:\/\/kinsta.com\/blog\/twitter-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter-kontoen er m\u00e6rket<\/a> med deres 11 urter og krydderier ved kun at <a href=\"https:\/\/www.adweek.com\/digital\/hope-bertram-digital-megaphone-guest-post-kfc\/\" target=\"_blank\" rel=\"noopener noreferrer\">f\u00f8lge Spice Girls og 6 gutter, der hedder Herb<\/a>.<\/p>\n<figure style=\"width: 1433px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/kfc-twitter-strategi.jpg\" alt=\"KFC Twitter strategi\" width=\"1433\" height=\"925\"><figcaption class=\"wp-caption-text\">KFC Twitter strategi<\/figcaption><\/figure>\n<p>Omkring 93% af de personer, der f\u00f8lger SMV&#8217;er (sm\u00e5 og mellemstore virksomheder) p\u00e5 Twitter, har til <a href=\"https:\/\/business.twitter.com\/en\/resources\/follower-insights.html\" target=\"_blank\" rel=\"noopener noreferrer\">hensigt at k\u00f8be noget<\/a> fra den forretning, de f\u00f8lger, og 69% har allerede k\u00f8bt noget fra virksomheden efter at have set den fremmet p\u00e5 netv\u00e6rket.<\/p>\n<h2>Twitter Reklame Fordele<\/h2>\n<p>Med populariteten af \u200b\u200bvideoer p\u00e5 tv\u00e6rs af alle platforme er det ikke overraskende, at Twitter siger, at video er selskabets <a href=\"https:\/\/cdn.prdaily.com\/wp-content\/uploads\/2019\/01\/Q1_2018_Shareholder_Letter.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">st\u00f8rste indt\u00e6gtsgenererende annonceformat<\/a> siden 2016 og udg\u00f8r <a href=\"https:\/\/cdn.prdaily.com\/wp-content\/uploads\/2019\/01\/Q1_2018_Shareholder_Letter.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">mere end 50% af dets annonceindt\u00e6gter<\/a>.<\/p>\n<p>I selskabets resultatopg\u00f8relse for 2. kvartal 2018 var der en omkostningsnedgang p\u00e5 32% \u00e5ret f\u00f8r, hvilket medvirkede til, at video er det foretrukne format, og at videoer ofte har lavere CPE&#8217;er (omkostninger pr. Engagement) end andre formater .<\/p>\n<p>Samlet set er annonceinddragelsen p\u00e5 Twitter ogs\u00e5 stigende, op til 81% i 2. kvartal 2018, mod 69% i 1. kvartal. P\u00e5 grund af dette forventes flere marketingfolk at <a href=\"https:\/\/www.emarketer.com\/Article\/More-Spending-on-Social-Video-Ads-Planned\/1016049\" target=\"_blank\" rel=\"noopener noreferrer\">\u00f8ge Twitter-videoannonceudgifterne<\/a> i l\u00f8bet af det n\u00e6ste \u00e5r.<\/p>\n<p>Nogle af Twitters <a href=\"https:\/\/www.recode.net\/2018\/4\/30\/17287480\/twitter-video-advertising-explained-revenue-earnings\" target=\"_blank\" rel=\"noopener noreferrer\">videoannonceformater<\/a> omfatter:<\/p>\n<ul>\n<li><strong>Promoterede videoer<\/strong>, som er videoer, som annonc\u00f8rer betaler for at s\u00e6tte foran folk, der normalt ikke ville se dem.<\/li>\n<li><strong>In-stream videoannoncer<\/strong>, som er korte annoncer, der vises f\u00f8r en udgivers videoklip.<\/li>\n<li><strong>Video sponsorater<\/strong>, hvor Twitter s\u00e6lger spots til udgivere for sin udstilling af live shows (s\u00e5som live stream af Major League baseball spil).<\/li>\n<\/ul>\n<p>Virkningen af \u200b\u200bdisse former for reklame underst\u00f8ttes af h\u00e5rd Twitter-statistik. Det viser sig, at brugere, der ser promoverede videoer, er <a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2015\/new-research-five-best-practices-for-promoted-video-0.html\" target=\"_blank\" rel=\"noopener noreferrer\">28% mere tilb\u00f8jelige til at k\u00f8be<\/a> fra m\u00e6rket.<\/p>\n<h2>Volumener af Twitter Video<\/h2>\n<p><a href=\"https:\/\/kinsta.com\/dk\/blog\/billedstorrelse-sociale-medier\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tweets med billeder<\/a> er <a href=\"https:\/\/www.agorapulse.com\/social-media-lab\/link-tweet-with-an-image-vs-tweet-with-twitter-cards-does-it-really-matter\/\" target=\"_blank\" rel=\"noopener noreferrer\">150% mere tilb\u00f8jelige<\/a> til at blive retweetet, men videoindhold er hvor det sker. Som om Twitter-annoncestatistikken ikke var overbevisende nok, viser det sig, at <a href=\"https:\/\/kinsta.com\/blog\/visual-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tweets med videoer<\/a> f\u00e5r <a href=\"https:\/\/business.twitter.com\/en\/video-on-twitter.html\" target=\"_blank\" rel=\"noopener noreferrer\">seks gange mere retweets<\/a> end fotos og tre gange mere retweets end GIFs.<\/p>\n<p>Tweets med video <a href=\"https:\/\/blog.twitter.com\/official\/en_us\/a\/2016\/new-ways-to-tap-into-video-on-twitter.html\" target=\"_blank\" rel=\"noopener noreferrer\">er steget med over 50%<\/a> siden 2016, med 41% af Twitter-brugere foretr\u00e6kker Twitter som en m\u00e5de <a href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2015\/new-research-twitter-users-love-to-watch-discover-and-engage-with-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">at opdage videoindhold<\/a> p\u00e5. Selvom det ikke er s\u00e5 aggressivt som Facebook eller Instagram n\u00e5r det kommer til video, har der v\u00e6ret mere end <a href=\"https:\/\/cdn.prdaily.com\/wp-content\/uploads\/2019\/01\/Q1_2018_Shareholder_Letter.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">1.300 live streamede arrangementer p\u00e5 Twitter<\/a> og mere end 30 live partnerskaber, hvoraf st\u00f8rstedelen involverede live streaming.<\/p>\n<h2>Beregning af Twitter-finanser<\/h2>\n<p>Twitters resultatrapport for kvt. 2018 viser, at selskabet havde en nettoindt\u00e6gt p\u00e5 100 mio$. I sidste kvartal, op fra 61 mio. USD i 1. kvartal. Dette er det tredje lige kvartal, hvor Twitter har haft en positiv indkomst.<\/p>\n<figure style=\"width: 781px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/09\/twitter-indkomst.png\" alt=\"Twitter indkomst\" width=\"781\" height=\"475\"><figcaption class=\"wp-caption-text\">Twitter indkomst (Billedkilde:\u00a0<a href=\"https:\/\/www.recode.net\/2018\/7\/27\/17621090\/twitter-health-user-growth-q2-earnings-2018-jack-dorsey\">Recode<\/a>)<\/figcaption><\/figure>\n<p>Twitter-oms\u00e6tningen voksede med 24% i forhold til \u00e5ret f\u00f8r og udgjorde <a href=\"http:\/\/duncheva.bg\/wp-content\/uploads\/2018\/07\/Twitter-Q2_2018_Shareholder_Letter.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">711 millioner dollars i 2. kvartal 2018<\/a> med 601 millioner dollars fra reklame. Omkring halvdelen af dette kommer fra selskabets samlede amerikanske indt\u00e6gter, som var p\u00e5 367 mio. USD, en stigning p\u00e5 10%, med amerikanske indt\u00e6gter fra reklame p\u00e5 omkring 293 mio.<\/p>\n<h2>Resum\u00e9<\/h2>\n<p>N\u00e5r det kommer til vigtig og interessant Twitter statistik, er der nogle, der bare er for vanvittige, for ikke at n\u00e6vne det faktum, at Katy Perry (<a href=\"http:\/\/www.twitter.com\/katyperry\" target=\"_blank\" rel=\"noopener noreferrer\">@katyperry<\/a>) har de flest Twitter-tilh\u00e6ngere p\u00e5 107 millioner. Hun var ogs\u00e5 <a href=\"https:\/\/www.bbc.com\/news\/world-us-canada-40312458\" target=\"_blank\" rel=\"noopener noreferrer\">den f\u00f8rste person til at n\u00e5 100 millioner Twitter-tilh\u00e6ngere<\/a>.<\/p>\n<p>Tilslutning til hende p\u00e5 podiet er Justin Bieber (<a href=\"http:\/\/www.twitter.com\/justinbieber\" target=\"_blank\" rel=\"noopener noreferrer\">@justinbieber<\/a>) med 104 millioner tilh\u00e6ngere og tidligere amerikanske pr\u00e6sident Barack Obama (<a href=\"http:\/\/www.twitter.com\/barackobama\" target=\"_blank\" rel=\"noopener noreferrer\">@BarackObama<\/a>) p\u00e5 102 millioner. Pr\u00e6sident Trump tr\u00e6kker ind med 53,8 millioner tilh\u00e6ngere.<\/p>\n<p>Selvom det ikke er toppen af poppen, n\u00e5r det kommer til flest tilh\u00e6ngere, er Obama krediteret <a href=\"https:\/\/twitter.com\/BarackObama\/status\/896523232098078720?ref_src=twsrc%255Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">den mest liikede Tweet<\/a>, som er et citat fra Nelson Mandela. Det har 4,5 millioner likes.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;No one is born hating another person because of the color of his skin or his background or his religion&#8230;&quot; <a href=\"https:\/\/t.co\/InZ58zkoAm\">pic.twitter.com\/InZ58zkoAm<\/a><\/p>\n<p>&mdash; Barack Obama (@BarackObama) <a href=\"https:\/\/twitter.com\/BarackObama\/status\/896523232098078720?ref_src=twsrc%5Etfw\">August 13, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Nu kommer den <a href=\"https:\/\/twitter.com\/carterjwm\/status\/849813577770778624?ref_src=twsrc%255Etfw\" target=\"_blank\" rel=\"noopener noreferrer\">mest retweetede tweet<\/a> fra venstre felt, ja det kom faktisk fra Twitter-bruger Carter Wilkerson (@carterjwm), der spurgte Wendy&#8217;s Twitter-konto, hvor mange retweets han havde brug for at f\u00e5 gratis kyllingnuggets.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">HELP ME PLEASE. A MAN NEEDS HIS NUGGS <a href=\"https:\/\/t.co\/4SrfHmEMo3\">pic.twitter.com\/4SrfHmEMo3<\/a><\/p>\n<p>&mdash; Carter Wilkerson (@carterjwm) <a href=\"https:\/\/twitter.com\/carterjwm\/status\/849813577770778624?ref_src=twsrc%5Etfw\">April 6, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Svaret: 18 millioner retweets. Han n\u00e5ede ikke 18 millioner, men han fik hj\u00e6lp fra Twitter-brugere til at pose 3,6 millioner. Disse retweets landede ham et g\u00e6stespot p\u00e5 Ellen og i en Katy Perry musikvideo, samt et \u00e5rs forsyning med kylling nuggets.<\/p>\n<p>Der er de gyldne nuggets af Twitter-statistik begravet p\u00e5 internettet, s\u00e5 hvis du ikke s\u00e5 din yndlings Twitter-statistik, kan du dele den i kommentarfeltet nedenfor!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En dag g\u00e5r ikke forbi uden flere nyhedsnetv\u00e6rk og sennatv\u00e6rter, der tr\u00e6kker Tweets ned fra de sociale medier og microblogging giganten Twitter for at f\u00e5 en &#8230;<\/p>\n","protected":false},"author":48,"featured_media":29806,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[35,46],"topic":[736],"class_list":["post-29786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-smm","tag-twitter","topic-social-medie-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mind-Blowing Twitter Stats og Fakta Om Vores Foretrukne Netv\u00e6rk<\/title>\n<meta name=\"description\" content=\"N\u00e5r det kommer til Twitter statistik, har intet for\u00e5rsaget mere opr\u00f8r end fordobling af karaktert\u00e6llingen fra 140 til 280. Men vent! Der er s\u00e5 meget mere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kinsta.com\/dk\/blog\/twitter-stats\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vilde Twitter Stats og Fakta Om Vores Foretrukne Netv\u00e6rk\" \/>\n<meta property=\"og:description\" content=\"N\u00e5r det kommer til Twitter statistik, har intet for\u00e5rsaget mere opr\u00f8r end fordobling af karaktert\u00e6llingen fra 140 til 280. Men vent! Der er s\u00e5 meget mere.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta.com\/dk\/blog\/twitter-stats\/\" \/>\n<meta property=\"og:site_name\" content=\"Kinsta\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Kinsta-Danmark-122855885298660\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-24T10:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-27T13:18:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2018\/11\/twitter-stats.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maddy Osman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"N\u00e5r det kommer til Twitter statistik, har intet for\u00e5rsaget mere opr\u00f8r end fordobling af karaktert\u00e6llingen fra 140 til 280. 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