{"id":31100,"date":"2019-06-05T00:45:37","date_gmt":"2019-06-05T07:45:37","guid":{"rendered":"https:\/\/kinsta.com\/?p=13475"},"modified":"2023-08-23T10:10:08","modified_gmt":"2023-08-23T09:10:08","slug":"google-analytics-wordpress","status":"publish","type":"post","link":"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/","title":{"rendered":"4 nemme m\u00e5der at tilf\u00f8je Google Analytics til WordPress (brug af plugins vs manuel tilf\u00f8jelse af kode)"},"content":{"rendered":"<p>Mange WordPress-brugere k\u00e6mper, n\u00e5r det kommer til at forbinde Google Analytics til deres <a href=\"https:\/\/kinsta.com\/dk\/blog\/hvad-er-wordpress\/\">WordPress-websted<\/a>, og de g\u00e5r glip af at indsamle data om deres brugere.<\/p>\n<p>Heldigvis findes der flere metoder til tilf\u00f8jelse af Google Analytics til WordPress. N\u00e5r du ved, hvad du laver, er disse teknikker ret enkle og kan vise sig nyttige i forskellige situationer.<\/p>\n<p>I dette indl\u00e6g diskuterer vi, hvad Google Analytics g\u00f8r, og hvorfor det har betydning for dit websted. Derefter deler vi fire m\u00e5der, du kan forbinde det med WordPress for at begynde at spore aktivitet.<\/p>\n<p>Lad os komme i gang!<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<p><strong>Foretr\u00e6kker du <a href=\"https:\/\/www.youtube.com\/watch?v=hZakPtwAk1g\">videoversionen<\/a>?<\/strong><\/p>\n<p class=\"p1\"><kinsta-video src=\"https:\/\/www.youtube.com\/watch?v=hZakPtwAk1g\"><\/kinsta-video><\/p>\n<h2>En hurtig introduktion til Google Analytics<\/h2>\n<p>Inden du g\u00e5r i gang med at forbinde <a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/\">Google Analytics<\/a> til dit WordPress-websted, er det bedst at forst\u00e5, hvad det er, og hvordan det fungerer. Kort sagt, denne platform overv\u00e5ger dit websteds aktivitet og giver dig vigtige data til at hj\u00e6lpe dig med at forbedre det:<\/p>\n<figure id=\"attachment_72165\" aria-describedby=\"caption-attachment-72165\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72165\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/google-analytics-home-1.png\" alt=\"Google Analytics hjem\" width=\"1500\" height=\"769\"><figcaption id=\"caption-attachment-72165\" class=\"wp-caption-text\">Google Analytics hjem<\/figcaption><\/figure>\n<p>Ved at bruge et kodestykke indsat i headeren p\u00e5 hver af dine websteds sider samler Google Analytics en lang r\u00e6kke oplysninger, som kan opdeles i fem kategorier:<\/p>\n<ul>\n<li><strong>Realtid<\/strong>: Viser hvad der sker p\u00e5 dit websted p\u00e5 det bestemte tidspunkt, du ser rapporten.<\/li>\n<li><strong>M\u00e5lgruppe<\/strong>: Inkluderer oplysninger om, hvem der bes\u00f8ger dit websted, herunder demografi.<\/li>\n<li><strong>Anskaffelse<\/strong>: Forklarer, hvordan dit websted f\u00e5r trafik.<\/li>\n<li><strong>Adf\u00e6rd<\/strong>: Viser, hvad bes\u00f8gende g\u00f8r p\u00e5 dit websted, herunder klik p\u00e5 knapper, og hvilke af dine sider der er de mest popul\u00e6re.<\/li>\n<li><strong>Konverteringer<\/strong>: En avanceret rapport, der skal bruges i forbindelse med Google Analytics-m\u00e5l, til at spore aktivitet s\u00e5som abonnementer p\u00e5 e-mail-lister eller salg via e-handel.<\/li>\n<\/ul>\n<p>Nogle eksempler p\u00e5 specifikke oplysninger, du kan finde i dine Google Analytics -rapporter, omfatter:<\/p>\n<ul>\n<li>Antallet af aktive brugere p\u00e5 dit websted p\u00e5 et givet tidspunkt.<\/li>\n<li>Hvor mange mennesker bes\u00f8ger dit websted over tid.<\/li>\n<li>Dine bes\u00f8gendes alder, k\u00f8n og placering.<\/li>\n<li>Hvor dine bes\u00f8gende kommer fra (f.eks. organisk s\u00f8gning, sociale medier osv.).<\/li>\n<li>Hvilke sider bes\u00f8gende ser og hvor l\u00e6nge.<\/li>\n<li><a href=\"https:\/\/kinsta.com\/dk\/blog\/sadan-reduceres-bounce-rate\/\">Bounce<\/a>, klik og <a href=\"https:\/\/kinsta.com\/blog\/conversion-rate-optimization-tips\/\">conversion rates<\/a>.<\/li>\n<\/ul>\n<p>Der er meget at se og l\u00e6re i dit Google Analytics dashboard. Dette kan hj\u00e6lpe dig med at forbedre dit websted p\u00e5 mange m\u00e5der.<\/p>\n<p>Hvis du vil vide mere om Googles nyeste version af Google Analytics, kan du l\u00e6se vores <a href=\"https:\/\/kinsta.com\/dk\/blog\/ga4\/\">guide til GA4<\/a>.<\/p>\n<h2>Hvorfor Analytics betyder noget for dit WordPress websted<\/h2>\n<p>Hvis du ved, hvordan du bruger dem godt, kan analyse v\u00e6re v\u00e6rdifuld for mange forskellige aspekter af dit websted. Fire centrale omr\u00e5der, der er relevante for enhver type websted, omfatter:<\/p>\n<ul>\n<li><a href=\"https:\/\/kinsta.com\/dk\/emner\/indholdsstrategi\/\">Content marketing strategi<\/a>. Ved at overveje dine mest popul\u00e6re indl\u00e6g, sider, produkter eller andet indhold kan du bestemme, hvad dine bes\u00f8gende bedst kan lide. For\u00f8gelse af sidevisninger og <a href=\"https:\/\/kinsta.com\/dk\/blog\/fore-trafik-til-dit-websted\/\">trafik<\/a> er et sp\u00f8rgsm\u00e5l om at skabe mere af den type indhold, der giver st\u00f8rst genklang for dit publikum (her er hvordan du <a href=\"https:\/\/kinsta.com\/dk\/blog\/keyword-research\/\">kommer i gang med s\u00f8geordsforskning<\/a> og hvordan du <a href=\"https:\/\/kinsta.com\/dk\/blog\/wordpress-seo\/\">optimerer SEO<\/a>).<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/inbound-marketing\/\">Inbound marketing<\/a>. At vide, hvor din trafik kommer fra, fort\u00e6ller dig, hvilke marketingstrategier der fungerer, og hvilke der falder fladt. Du kan derefter fokusere hovedparten af \u200b\u200bdin indsats og dit budget p\u00e5 de metoder, der giver flest resultater.<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#2-use-custom-segments-to-understand-your-data-better\">M\u00e5lgruppesegmentering<\/a>. At forst\u00e5 dit publikum er n\u00f8glen til effektivt at kommunikere med dem for at tilskynde til konverteringer. Med analyser kan du oprette undergrupper til m\u00e5lrettet markedsf\u00f8ring.<\/li>\n<li><a href=\"https:\/\/kinsta.com\/dk\/blog\/webdesigns-bedste-praksis\/\">Brugeroplevelse (UX) revision<\/a>. Brugeradf\u00e6rdstr\u00f8mme kan afsl\u00f8re problemer med din <a href=\"https:\/\/kinsta.com\/blog\/website-navigation\/\">navigation eller webdesign<\/a>. At identificere d\u00e5rligt udf\u00f8rt indhold og sider med h\u00f8je bounce rate kan hj\u00e6lpe dig med at forbedre problemomr\u00e5der.<\/li>\n<\/ul>\n<p>Hvis du driver et <a href=\"https:\/\/kinsta.com\/dk\/blog\/wordpress-e-handels-plugins\/\">e-handelswebsted<\/a>, er rapporten <strong>Konverteringer<\/strong> ogs\u00e5 nyttig til at spore salg og oms\u00e6tning.<\/p>\n<p>Som du kan se, er det ikke altid selve tallene, der er vigtige. Hvordan du anvender den viden, du f\u00e5r fra Google Analytics, er, hvor v\u00e6rdien er. Rettelse af problemomr\u00e5der og anvendelse af de bedste marketingteknikker til dit websted kan f\u00f8re til stigninger i trafik, konverteringer og indt\u00e6gter.<\/p>\n\n<h2>S\u00e5dan f\u00f8jes Google Analytics til WordPress (4 mulige metoder)<\/h2>\n<p>Hvis du fors\u00f8ger at indsamle data om dine brugere, er der forskellige m\u00e5der, du kan forbinde Google Analytics til dit WordPress-websted.<\/p>\n<p>I hvert tilf\u00e6lde antager vi, at du allerede har oprettet en Google Analytics -konto. Hvis du ikke g\u00f8r det, skal du <a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#1-setup-your-google-analytics-account-and-add-your-site\">g\u00e5 over og oprette en<\/a> f\u00f8rst, og s\u00e5 komme tilbage til dine n\u00e6ste trin.<\/p>\n<div><\/div><kinsta-auto-toc list-style=\"decimal\" selector=\"h3\" count-number=\"4\" sub-toc=\"true\"><\/kinsta-auto-toc>\n<h3>1. Brug et Google Analytics WordPress plugin<\/h3>\n<p>Den enkleste m\u00e5de for de fleste WordPress-brugere at tilf\u00f8je Google Analytics til deres websteder er med et Google Analytics WordPress plugin. Denne metode sparer dig for at skulle <a href=\"https:\/\/kinsta.com\/dk\/blog\/redigeres-wordpress-kode\/\">redigere dit websteds kode<\/a>.<\/p>\n<p>For at g\u00f8re dette anbefaler vi to plugins:<\/p>\n<h4>Site Kit fra Google<\/h4>\n<p>Hvis du gerne vil tilf\u00f8je Google Analytics til dit WordPress websted, har Google dig d\u00e6kket med et simpelt, men kraftfuldt plugin: <a href=\"https:\/\/wordpress.org\/plugins\/google-site-kit\/\">Site Kit by Google<\/a>.<\/p>\n<figure id=\"attachment_72361\" aria-describedby=\"caption-attachment-72361\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/Site-Kit-by-Google-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72361 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/Site-Kit-by-Google-1.jpg\" alt=\"Site Kit fra Google WordPress-plugin\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72361\" class=\"wp-caption-text\">Site Kit fra Google WordPress-plugin<\/figcaption><\/figure>\n<p>Dette gratis plugin forbinder Google Analytics til dit WordPress-websted med bare et par klik, men det er ikke alt. Oveni analytics tr\u00e6kker dette plugin data fra andre tjenester fra Google, f.eks. <a href=\"https:\/\/kinsta.com\/dk\/blog\/google-search-console\/\">Google Search Console<\/a>, <a href=\"https:\/\/kinsta.com\/blog\/how-to-add-google-adsense-to-wordpress\/\">Google AdSense<\/a>, og <a href=\"https:\/\/kinsta.com\/dk\/blog\/google-pagespeed-insights\/\">PageSpeed Insights<\/a> , s\u00e5 du kan opbygge et godt dashboard baseret p\u00e5 Google som din datakilde.<\/p>\n<p>S\u00e5dan kommer du i gang:<\/p>\n<p>Installer og aktiver Site Kit by Google-pluginet, og klik derefter p\u00e5 knappen <strong>Start ops\u00e6tning<\/strong>.<\/p>\n<figure id=\"attachment_72362\" aria-describedby=\"caption-attachment-72362\" style=\"width: 1085px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/google-site-kit-plugin.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72362 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/google-site-kit-plugin.png\" alt=\"Ops\u00e6tning af Google Site Kit WordPress-plugin\" width=\"1085\" height=\"310\"><\/a><figcaption id=\"caption-attachment-72362\" class=\"wp-caption-text\">Ops\u00e6tning af Google Site Kit WordPress-plugin<\/figcaption><\/figure>\n<p>N\u00e5r du er f\u00e6rdig, skal du forbinde dit WordPress-websted med din Analytics -konto.<\/p>\n<p>Som du m\u00e5ske forventer, skal du gennemg\u00e5 et par trin for at bekr\u00e6fte, at du er ejer af dom\u00e6net, give adgang til Google til dets data og konfigurere hver tjeneste, du gerne vil tilf\u00f8je til WordPress.<\/p>\n<figure id=\"attachment_72363\" aria-describedby=\"caption-attachment-72363\" style=\"width: 1274px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/google-site-kit-successful-setup.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72363 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/google-site-kit-successful-setup.png\" alt=\"Konfiguration af Google Site Kit lykkedes\" width=\"1274\" height=\"666\"><\/a><figcaption id=\"caption-attachment-72363\" class=\"wp-caption-text\">Konfiguration af Google Site Kit lykkedes<\/figcaption><\/figure>\n<p>N\u00e5r du har oprettet forbindelse til din Google -konto, vil du derefter kunne se data fra Google Analytics sammen med alle andre tjenester aktiveret direkte i dit WordPress dashboard. S\u00e5dan ser det ud:<\/p>\n<figure id=\"attachment_72364\" aria-describedby=\"caption-attachment-72364\" style=\"width: 1671px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/google-site-kit-dashboard.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72364 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/google-site-kit-dashboard.png\" alt=\"Google Site Kit dashboard\" width=\"1671\" height=\"2703\"><\/a><figcaption id=\"caption-attachment-72364\" class=\"wp-caption-text\">Google Site Kit dashboard<\/figcaption><\/figure>\n<p>Alle disse data vil altid v\u00e6re tilg\u00e6ngelige direkte i WordPress i din venstre sidebar.<\/p>\n<p>Hvis dette plugin er for meget for dig og prim\u00e6rt vil holde tingene fokuseret p\u00e5 Google Analytics, kan du bruge det n\u00e6ste plugin.<\/p>\n<h4 class=\"plugin-title\">GA Google Analytics<\/h4>\n<p>Det gratis <a href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\">GA Google Analytics<\/a> plugin af Jeff Starr har over 400.000 aktive installationer og en femstjernet vurdering:<\/p>\n<figure id=\"attachment_72365\" aria-describedby=\"caption-attachment-72365\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/GA-Google-Analytics-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72365 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/GA-Google-Analytics-1-1.jpg\" alt=\"GA Google Analytics WordPress -plugin\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72365\" class=\"wp-caption-text\">GA Google Analytics WordPress -plugin<\/figcaption><\/figure>\n<p>N\u00e5r du har installeret og aktiveret Google Analytics WordPress-plugin, skal du blot tilf\u00f8je dit <a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#2-install-your-google-analytics-tracking-code\">Google Analytics sporingskode<\/a> i dets indstillinger. For at hente dit sporingskode skal du g\u00e5 til din Google Analytics konto og klikke p\u00e5 <strong>Admin<\/strong> i sidebar:<\/p>\n<figure id=\"attachment_72166\" aria-describedby=\"caption-attachment-72166\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72166\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/google-analytics-admin-1.png\" alt=\"Fanen Google Analytics Admin\" width=\"1500\" height=\"825\"><figcaption id=\"caption-attachment-72166\" class=\"wp-caption-text\">Fanen Google Analytics Admin<\/figcaption><\/figure>\n<p>V\u00e6lg <strong>Ejendom<\/strong> under <strong>Sporing<\/strong>, og klik derefter p\u00e5 <strong>Sporingskode<\/strong>:<\/p>\n<figure id=\"attachment_72160\" aria-describedby=\"caption-attachment-72160\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72160\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/google-analytics-property-1.png\" alt=\"Adgang til Google Analytics sporingskoden under ejendomsoplysningerne\" width=\"1500\" height=\"822\"><figcaption id=\"caption-attachment-72160\" class=\"wp-caption-text\">Adgang til Google Analytics sporingskoden under ejendomsoplysningerne<\/figcaption><\/figure>\n<p>Dit sporingskode starter med <strong>UA<\/strong> og er \u00f8verst i dette afsnit:<\/p>\n<figure id=\"attachment_75437\" aria-describedby=\"caption-attachment-75437\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-75437 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/access-tracking-id-2.png\" alt=\"Adgang til Google Analytics sporingskode\" width=\"1500\" height=\"839\"><figcaption id=\"caption-attachment-75437\" class=\"wp-caption-text\">Adgang til Google Analytics sporingskode<\/figcaption><\/figure>\n<p>I dit WordPress dashboard skal du navigere til <strong>Indstillinger&gt; Google Analytics<\/strong>. Rul ned til <strong>Plugin-indstillinger<\/strong>, og tilf\u00f8j din sporingskode i det relevante felt:<\/p>\n<figure id=\"attachment_72371\" aria-describedby=\"caption-attachment-72371\" style=\"width: 1505px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/GA-Google-Analytics-settings.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72371 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/GA-Google-Analytics-settings.png\" alt=\"GA Google Analytics WordPress plugin-indstillingsside\" width=\"1505\" height=\"1667\"><\/a><figcaption id=\"caption-attachment-72371\" class=\"wp-caption-text\">GA Google Analytics WordPress plugin-indstillingsside<\/figcaption><\/figure>\n<p>Dette plugin giver dig ogs\u00e5 mulighed for at v\u00e6lge, om du vil have, at sporingskoden skal placeres i din <a href=\"https:\/\/kinsta.com\/blog\/add-code-wordpress-header-footer\/\">header vs footer<\/a>, tilf\u00f8je brugerdefineret sporingskode, <a href=\"https:\/\/kinsta.com\/blog\/how-ssl-works\/\">force SSL<\/a>, deaktivere sporing for dine administratorbrugere og et par andre nyttige muligheder.<\/p>\n<p>N\u00e5r den er tilpasset dine behov, skal du rulle ned og klikke p\u00e5 knappen <strong>Gem \u00e6ndringer<\/strong>. Google Analytics skulle nu v\u00e6re aktivt p\u00e5 dit WordPress-websted.<\/p>\n<h3>2. Forbind manuelt Google Analytics og WordPress med kode<\/h3>\n<p>Hvis du foretr\u00e6kker ikke at bruge et plugin, er det ogs\u00e5 ret enkelt at tilf\u00f8je Google Analytics -sporingskoden direkte til dit <a href=\"https:\/\/kinsta.com\/dk\/blog\/hurtigste-wordpress-temaer\/\">WordPress-tema<\/a> via din <strong>functions.php<\/strong>-fil.<\/p>\n<p>Hvis du g\u00e5r den manuelle rute, er det vigtigt, at du bruger et <a href=\"https:\/\/kinsta.com\/dk\/blog\/wordpress-child-theme\/\">child theme<\/a>, s\u00e5 din sporingskode ikke overskrives hver gang <a href=\"https:\/\/kinsta.com\/dk\/blog\/sadan-opdateres-wordpress-tema\/\">du opdaterer dit WordPress-tema<\/a>. Inden du foretager \u00e6ndringer, er det dog altid god praksis at <a href=\"https:\/\/kinsta.com\/docs\/wordpress-hosting\/wordpress-backups\/#wordpress-backup\">lave en backup.<\/a><\/p>\n<p>N\u00e5r dit barns tema er aktivt, skal du inds\u00e6tte din Google Analytics sporingskode lige f\u00f8r det afsluttende <strong>&lt;\/head&gt; <\/strong>tag i din <strong>header.php<\/strong>-fil.<\/p>\n<p>For at finde din Google Analytics -sporingskode skal du g\u00e5 til din konto og f\u00e5 adgang til dine sporingsoplysninger, som vi beskrev i den tidligere metode. Du kan derefter kopiere scriptet fra boksen under <strong>Google Site Tag<\/strong>:<\/p>\n<figure id=\"attachment_72168\" aria-describedby=\"caption-attachment-72168\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72168 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/google-tracking-code.png\" alt=\"Kopiering af Google Site Tag-koden\" width=\"1500\" height=\"820\"><figcaption id=\"caption-attachment-72168\" class=\"wp-caption-text\">Kopiering af Google Site Tag-koden<\/figcaption><\/figure>\n<p>For at tilf\u00f8je det til dit WordPress-websted skal du g\u00e5 til <strong>Udseende&gt; Rediger tema<\/strong>. Hvis dit barns tema arver skabelonfiler fra dets for\u00e6lder, kan du ikke se<strong> header.php<\/strong> her. Du kan klikke p\u00e5 navnet p\u00e5 dit parent theme i fillisten for at f\u00e5 adgang til det:<\/p>\n<figure id=\"attachment_72373\" aria-describedby=\"caption-attachment-72373\" style=\"width: 1319px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/wordpress-theme-editor-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72373 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/wordpress-theme-editor-1-1.png\" alt=\"WordPress Theme Editor til et child theme\" width=\"1319\" height=\"809\"><\/a><figcaption id=\"caption-attachment-72373\" class=\"wp-caption-text\">WordPress Theme Editor til et child theme<\/figcaption><\/figure>\n<p>N\u00e5r du har fundet og valgt <strong>header.php<\/strong>, skal du inds\u00e6tte Google Analytics-sporingskoden lige f\u00f8r <strong>&lt;\/head&gt; <\/strong>tagget i Editoren:<\/p>\n<figure id=\"attachment_72375\" aria-describedby=\"caption-attachment-72375\" style=\"width: 1322px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/edit-header-template-1-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72375 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/edit-header-template-1-1-1.png\" alt=\"Redigering af header.php-filen i WordPress\" width=\"1322\" height=\"819\"><\/a><figcaption id=\"caption-attachment-72375\" class=\"wp-caption-text\">Redigering af header.php-filen i WordPress<\/figcaption><\/figure>\n<p>S\u00f8rg derefter for at klikke p\u00e5 knappen <strong>Opdater<\/strong> <strong>fil<\/strong>. Google Analytics-sporingskode tilf\u00f8jes nu til WordPress.<\/p>\n<h3>3. Integrer Google Analytics og WordPress med Google Tag Manager<\/h3>\n<p>En anden metode, du kan bruge til at tilf\u00f8je Google Analytics til WordPress, er ved hj\u00e6lp af <a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google Tag Manager<\/a>. Dette er virkelig beregnet til websteder, der indeholder scripts til forskellige form\u00e5l, ikke udelukkende analyse.<\/p>\n<p>Google Tag Manager er et tag-styringssystem. Det giver dig mulighed for hurtigt og nemt at opdatere tags og kodestykker p\u00e5 dit websted eller din mobilapp, f.eks. Dem, der er beregnet til <a href=\"https:\/\/kinsta.com\/dk\/blog\/fore-trafik-til-dit-websted\/\">trafikanalyse<\/a> og <a href=\"https:\/\/kinsta.com\/blog\/wordpress-ab-testing-tools\/\">optimering af marketing<\/a>.<\/p>\n<p>Du kan tilf\u00f8je og opdatere scripts fra Tag Manager brugergr\u00e6nsefladen i stedet for at redigere stedskode i WordPress. Dette reducerer fejl og frig\u00f8r dig fra at skulle involvere en <a href=\"https:\/\/kinsta.com\/blog\/hire-wordpress-developer\/\">udvikler<\/a>, n\u00e5r du konfigurerer tags.<\/p>\n<p>Den nemmeste m\u00e5de at g\u00f8re dette p\u00e5 er at bruge det gratis <a href=\"https:\/\/wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\">Google Tag Manager WordPress plugin<\/a>. Det har i \u00f8jeblikket over 300.000 aktive installationer og en femstjernet vurdering:<\/p>\n<figure id=\"attachment_72378\" aria-describedby=\"caption-attachment-72378\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/Google-Tag-Manager-for-WordPress-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72378 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/Google-Tag-Manager-for-WordPress-1.jpg\" alt=\"Google Tag Manager til WordPress-plugin\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72378\" class=\"wp-caption-text\">Google Tag Manager til WordPress-plugin<\/figcaption><\/figure>\n<p>Du kan downloade Google Tag Manager pluginet fra WordPress-arkivet eller ved at s\u00f8ge efter det under <strong>Plugins&gt; Tilf\u00f8j nyt <\/strong>i dit <a href=\"https:\/\/kinsta.com\/blog\/wordpress-admin\/\">WordPress dashboard<\/a>. Du skal derefter tilmelde dig en Google Tag Manager-konto og oprette din f\u00f8rste container.<\/p>\n<p>N\u00e5r du har gennemf\u00f8rt ovenst\u00e5ende trin, kan du kopiere dit container-id fra dashboardet til Google Tag Manager ved at navigere til fanen <strong>Admin<\/strong> og lede efter en r\u00e6kke tegn, der starter med <strong>GTM<\/strong>:<\/p>\n<figure id=\"attachment_72164\" aria-describedby=\"caption-attachment-72164\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72164\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/find-container-id-1.png\" alt=\"Find container-id' i Google Tag Manager\" width=\"1500\" height=\"902\"><figcaption id=\"caption-attachment-72164\" class=\"wp-caption-text\">Find container-id&#8217; i Google Tag Manager<\/figcaption><\/figure>\n<p>Vend derefter tilbage til dit WordPress-websted, og inds\u00e6t dit Google Tag Manager id i det relevante felt p\u00e5 plugins indstillingsside. Du kan komme dertil ved at navigere til <strong>Indstillinger&gt; Google Tag Manager:<\/strong><\/p>\n<figure id=\"attachment_72381\" aria-describedby=\"caption-attachment-72381\" style=\"width: 1523px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/Google-Tag-Manager-for-WordPress-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72381 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/Google-Tag-Manager-for-WordPress-1.png\" alt=\"Tilf\u00f8jelse af container-id'et til Google Tag Manager plugin\" width=\"1523\" height=\"925\"><\/a><figcaption id=\"caption-attachment-72381\" class=\"wp-caption-text\">Tilf\u00f8jelse af container-id&#8217;et til Google Tag Manager plugin<\/figcaption><\/figure>\n<p>Ethvert tag, du konfigurerer i Google Tag Manager (inklusive det til Google Analytics), fungerer nu p\u00e5 dit WordPress-websted via plugin.<\/p>\n<h3>4. Synkroniser Google Analytics lokalt af pr\u00e6stationsgrunde<\/h3>\n<p>Den sidste metode, du kan bruge, er at synkronisere Google Analytics-scriptet lokalt p\u00e5 din egen server. V\u00e6r opm\u00e6rksom p\u00e5, at denne metode <a href=\"https:\/\/support.google.com\/analytics\/answer\/1032389?hl=en\">ikke underst\u00f8ttes af Google<\/a>.<\/p>\n<p>Der er dog et par grunde til, at du m\u00e5ske vil g\u00f8re dette. For det f\u00f8rste kan synkronisering af Google Analytics lokalt <a href=\"https:\/\/kinsta.com\/blog\/make-fewer-http-requests\/\">reducere dine eksterne HTTP-anmodninger<\/a>. Derudover har du fuld kontrol over cachen af filen, s\u00e5 du kan bruge <a href=\"https:\/\/kinsta.com\/dk\/laer\/fremskynder-wordpress\/#add-expires-headers\">din egen servers cache headers<\/a>.<\/p>\n<p>Dette er vigtigt for at forbedre <a href=\"https:\/\/kinsta.com\/dk\/laer\/fremskynder-wordpress\/\">webstedets ydeevne<\/a>. Hvis du bruger <a href=\"https:\/\/kinsta.com\/dk\/blog\/google-pagespeed-insights\/\">Google PageSpeed Insights<\/a>, har du muligvis set en advarsel &#8220;<a href=\"https:\/\/kinsta.com\/dk\/blog\/leverage-browser-caching\/\">Betjen statiske aktiver med en effektiv cachepolitik<\/a>&#8221; for dit Google Analytics-script:<\/p>\n<figure id=\"attachment_72158\" aria-describedby=\"caption-attachment-72158\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72158\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/pagespeed-insights-analytics-1.png\" alt=\"Et eksempel p\u00e5 en Google Analytics-advarsel\" width=\"1500\" height=\"861\"><figcaption id=\"caption-attachment-72158\" class=\"wp-caption-text\">Et eksempel p\u00e5 en Google Analytics-advarsel<\/figcaption><\/figure>\n<p>Problemet er, at Google Analytics som standard har en to-timers cachetid, som du kan se i advarslen ovenfor. Dette er sandsynligvis fordi, hvis Google har brug for at \u00e6ndre noget i sin ende, vil det have alle brugere til at have adgang til \u00e6ndringerne s\u00e5 hurtigt som muligt.<\/p>\n<p>Ved at v\u00e6re v\u00e6rt for Google Analytics -scriptet p\u00e5 din egen server kan du \u00e6ndre cachetiden for at <a href=\"https:\/\/kinsta.com\/blog\/third-party-performance\/\">forbedre ydeevnen<\/a>.<\/p>\n<h4>Lokal synkronisering af Google Analytics med Complete Analytics Optimization Suite<\/h4>\n<p>For at komme i gang anbefaler vi at bruge <a href=\"https:\/\/wordpress.org\/plugins\/host-analyticsjs-local\/\">Complete Analytics Optimization Suite (CAOS)<\/a>, et gratis plugin oprettet og udviklet af Daan van den Bergh. Det har i \u00f8jeblikket over 20.000 aktive installationer med en femstjernet vurdering:<\/p>\n<figure id=\"attachment_72383\" aria-describedby=\"caption-attachment-72383\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/CAOS-Host-Google-Analytics-Locally-plugin-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72383 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/CAOS-Host-Google-Analytics-Locally-plugin-1.jpg\" alt=\"CAOS | Host Google Analytics Locally WordPress plugin\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72383\" class=\"wp-caption-text\">CAOS | Host Google Analytics Locally WordPress plugin<\/figcaption><\/figure>\n<p>Du kan downloade det fra WordPress-depotet eller ved at s\u00f8ge efter det under <strong>Plugins&gt; Tilf\u00f8j nyt<\/strong> i dit WordPress -dashboard.<\/p>\n<p>CAOS giver dig mulighed for at v\u00e6re host for din Google Analytics JavaScript-fil (analytics.js) lokalt og holde den opdateret ved hj\u00e6lp af <a href=\"https:\/\/kinsta.com\/dk\/blog\/deaktiveres-wp-cron\/\">wp_cron()<\/a>. Andre funktioner giver dig mulighed for at:<\/p>\n<ul>\n<li>Anonymiser dine bes\u00f8gendes IP-adresse.<\/li>\n<li>Indstil en justeret bounce rate.<\/li>\n<li>Rediger placeringen af \u200b\u200bGoogle Analytics -scriptet (header eller footer).<\/li>\n<\/ul>\n<p>Du skal deaktivere ethvert analytisk plugin, du allerede har installeret, f\u00f8r du kan bruge det.<\/p>\n<p>N\u00e5r du installerer CAOS og indtaster dit Google Analytics sporings-id, tilf\u00f8jer pluginet den n\u00f8dvendige kode til Google Analytics til dit WordPress-websted. Den downloader og gemmer derefter analytics.js-filen til din server og holder den opdateret ved hj\u00e6lp af et planlagt script i <a href=\"https:\/\/kinsta.com\/dk\/blog\/wordpress-cron-job\/\">wp_cron()<\/a>.<\/p>\n<p>Vi anbefaler at indstille scriptet til at indl\u00e6se i sidefoden ved at g\u00e5 til <strong>Indstillinger&gt; Optimer Analytics <\/strong>og v\u00e6lge indstillingen <strong>Footer<\/strong> under <strong>Position for sporingskode:<\/strong><\/p>\n<figure id=\"attachment_72393\" aria-describedby=\"caption-attachment-72393\" style=\"width: 1633px\" class=\"wp-caption alignnone\"><a style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size: 1rem\" href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/CAOS-Host-Google-Analytics-Locally-settings-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72393 size-full\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/05\/CAOS-Host-Google-Analytics-Locally-settings-1-1.png\" alt=\"Indstillinger til synkronisering af Google Analytics lokalt\" width=\"1633\" height=\"1008\"><\/a><figcaption id=\"caption-attachment-72393\" class=\"wp-caption-text\">Indstillinger til synkronisering af Google Analytics lokalt<\/figcaption><\/figure>\n<p>Det er vigtigt at bem\u00e6rke, at <strong>CAOS ikke fungerer med andre Google Analytics-plugins.<\/strong><\/p>\n<h4>Lokal synkronisering af Google Analytics med perfmatters<\/h4>\n<p>Et andet plugin, du kan bruge til lokal analyse, er <a href=\"https:\/\/perfmatters.io\/\">Perfmatters<\/a>. Dette er et premium plugin til webstedsoptimering, der er skabt af Brian Jackson og hans bror Brett:<\/p>\n<figure id=\"attachment_72157\" aria-describedby=\"caption-attachment-72157\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72157\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/04\/perfmatters-1-1.png\" alt=\"Add Google Analytics to WordPress: Perfmatters plugin\" width=\"1500\" height=\"542\"><figcaption id=\"caption-attachment-72157\" class=\"wp-caption-text\">Perfmatters WordPress plugin<\/figcaption><\/figure>\n<p>Blandt de mange funktioner er der ogs\u00e5 en mulighed for at synkronisere Google Analytics lokalt ved at indtaste dit sporings-id. Ligesom CAOS kan du ogs\u00e5 indstille scriptet til at indl\u00e6se i din footer i stedet for dit header.<\/p>\n\n<h2>Resum\u00e9<\/h2>\n<p><a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/\">Google Analytics<\/a> er et vigtigt v\u00e6rkt\u00f8j for webstedsejere- og administratorer, selvom det <a href=\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-alternativer\/\">ikke er det eneste tilg\u00e6ngelige analysev\u00e6rkt\u00f8<\/a>j, du kan bruge.<\/p>\n<p>Sporing af dit websteds brugeraktivitet, henvisningskilder og andre data er n\u00f8glen til at <a href=\"https:\/\/kinsta.com\/dk\/blog\/wordpress-seo\/\">udvide dit publikum<\/a> og <a href=\"https:\/\/kinsta.com\/blog\/growing-saas-company\/\">dit brand<\/a>. For at forbinde Google Analytics til dit WordPress -websted kan du bruge en af \u200b\u200bf\u00f8lgende m\u00e5der:<\/p>\n<ol>\n<li>F\u00f8j Google Analytics til WordPress med et plugin (Site Kit eller GA Google Analytics).<\/li>\n<li>Tilslut Google Analytics og WordPress manuelt ved at tilf\u00f8je kode direkte til dit tema.<\/li>\n<li>Integrer Google Analytics og WordPress ved hj\u00e6lp af Google Tag Manager (let med et plugin som f.eks. Google Tag Manager WordPress).<\/li>\n<li>Synkroniser Google Analytics lokalt af pr\u00e6stationsm\u00e6ssige \u00e5rsager (ved hj\u00e6lp af CAOS- eller Perfmatters-plugins).<\/li>\n<\/ol>\n<p>Har du tanker eller andre metoder, du bruger til at tilf\u00f8je Google Analytics til WordPress? I s\u00e5 fald vil vi meget gerne h\u00f8re dem!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mange WordPress-brugere k\u00e6mper, n\u00e5r det kommer til at forbinde Google Analytics til deres WordPress-websted, og de g\u00e5r glip af at indsamle data om deres brugere. Heldigvis &#8230;<\/p>\n","protected":false},"author":38,"featured_media":41531,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[72,2],"topic":[677],"class_list":["post-31100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-analytics","tag-wordpress","topic-analyser"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 nemme m\u00e5der at tilf\u00f8je Google Analytics til WordPress (brug af plugins vs manuel tilf\u00f8jelse af kode)<\/title>\n<meta name=\"description\" content=\"Google Analytics er standard for webanalysev\u00e6rkt\u00f8jer. Tjek disse forskellige metoder, du kan bruge til at tilf\u00f8je Google Analytics til WordPress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"da_DK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 nemme m\u00e5der at tilf\u00f8je Google Analytics til WordPress (brug af plugins vs manuel tilf\u00f8jelse af kode)\" \/>\n<meta property=\"og:description\" content=\"Google Analytics er standard for webanalysev\u00e6rkt\u00f8jer. 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Tjek disse forskellige metoder, du kan bruge til at tilf\u00f8je Google Analytics til WordPress.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2019\/06\/google-analytics-wordpress.jpeg\" \/>\n<meta name=\"twitter:creator\" content=\"@brianleejackson\" \/>\n<meta name=\"twitter:site\" content=\"@kinsta_dk\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet af\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Jackson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimeret l\u00e6setid\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/\"},\"author\":{\"name\":\"Brian Jackson\",\"@id\":\"https:\/\/kinsta.com\/dk\/#\/schema\/person\/079824c00ccc2b7141504f27ea63bef7\"},\"headline\":\"4 nemme m\u00e5der at tilf\u00f8je Google Analytics til WordPress (brug af plugins vs manuel tilf\u00f8jelse af kode)\",\"datePublished\":\"2019-06-05T07:45:37+00:00\",\"dateModified\":\"2023-08-23T09:10:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/\"},\"wordCount\":2750,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kinsta.com\/dk\/#organization\"},\"image\":{\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2019\/06\/google-analytics-wordpress.jpeg\",\"keywords\":[\"analytics\",\"WordPress\"],\"articleSection\":[\"Bedste WordPress Tutorials\"],\"inLanguage\":\"da-DK\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/\",\"url\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/\",\"name\":\"4 nemme m\u00e5der at tilf\u00f8je Google Analytics til WordPress (brug af plugins vs manuel tilf\u00f8jelse af kode)\",\"isPartOf\":{\"@id\":\"https:\/\/kinsta.com\/dk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kinsta.com\/dk\/blog\/google-analytics-wordpress\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kinsta.com\/dk\/wp-content\/uploads\/sites\/12\/2019\/06\/google-analytics-wordpress.jpeg\",\"datePublished\":\"2019-06-05T07:45:37+00:00\",\"dateModified\":\"2023-08-23T09:10:08+00:00\",\"description\":\"Google Analytics er standard for webanalysev\u00e6rkt\u00f8jer. 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