{"id":35141,"date":"2019-12-17T01:33:42","date_gmt":"2019-12-17T09:33:42","guid":{"rendered":"https:\/\/kinsta.com\/?post_type=affiliate-academy&p=34869"},"modified":"2022-05-30T11:21:02","modified_gmt":"2022-05-30T10:21:02","slug":"entreprise-marketing-affiliation","status":"publish","type":"affiliate-academy","link":"https:\/\/kinsta.com\/fr\/academie-affiliation\/entreprise-marketing-affiliation\/","title":{"rendered":"Les nombreuses fa\u00e7ons d\u2019exploiter une entreprise de marketing d\u2019affiliation \u00e0 succ\u00e8s"},"content":{"rendered":"

If you are reading this article then chances are you want to be good at affiliate marketing or at the very least you are interested in all things affiliate marketing and how to use it.<\/span><\/span><\/p>\n

But here’s the thing…if you want to run a successful affiliate business, you need to understand what it’s all about, the different business models, which ones are successful, and what you can do to be good at it. .<\/span><\/span><\/p>\n

So, good thing you came across my article because I’m going to share with you all the juicy secrets about affiliate marketing: what is it, who are the players, the different types, etc<\/span><\/span><\/p>\n

And of course, I’ll be sure to share some of the tips and strategies for making your affiliate marketing business a success. <\/span>So, without further ado, let’s get started!<\/span><\/span><\/p>\n

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Breaking Down and Understanding Affiliate Marketing<\/span><\/span><\/h2>\n

What is Affiliate Marketing?<\/span><\/span><\/p>\n

In a nutshell, it’s where you (the affiliate marketer) promote a product or service that can be tracked through links, codes, phone numbers, etc. <\/span>and which is unique to you. <\/span>You then earn a portion of the revenue when a sale is made through your unique link.<\/span><\/span><\/p>\n

But this is only the surface of the model. <\/span>If you really want to understand how it works, we need to break it down further.<\/span><\/span><\/p>\n

So, let’s take a look at 4 main components that make up the affiliate business model: the merchant, the network, the publisher, and the consumers.<\/span><\/span><\/p>\n

\"Affiliate
Affiliate marketing in a nutshell<\/span><\/span><\/figcaption><\/figure>\n

What is a Merchant?<\/span><\/span><\/h3>\n

In other words, advertisers, sellers, creators, retailers and so on, they are the ones who create the product or service.<\/span><\/span><\/p>\n

These can be large companies, like Kinsta, or individual entrepreneurs. <\/span>Basically, if they have a product to sell, they can be a <\/span><\/span>merchant<\/span><\/span><\/strong> .<\/span><\/span><\/p>\n

What is an editor?<\/span><\/span><\/h3>\n

Commonly known as affiliates, <\/span><\/span>publishers<\/span><\/span><\/strong> are those who promote, attract and convince potential customers of the value of the merchant’s products or services and ultimately secure a sale.<\/span><\/span><\/p>\n

There is a misconception that publishers are often individuals or bloggers, but this is not always the case. <\/span>Even large companies can be a publisher or an affiliate.<\/span><\/span><\/p>\n

What is a consumer?<\/span><\/span><\/h3>\n

An important piece of the affiliate marketing puzzle, the <\/span><\/span>consumer<\/span><\/span><\/strong> or customer is why it all works. <\/span>Without them, there would be no commissions, no revenue to share, no reason to do so.<\/span><\/span><\/p>\n

Although they are an important part of the affiliate marketing system, a publisher can decide whether or not to share this information with their customers. <\/span>Today, more and more publishers\/affiliates are letting consumers know that their marketing is financially incentivized in order to be more transparent. <\/span>Not to mention the fact that you often have to provide a <\/span><\/span>disclosure to the Federal Trade Commission (FTC <\/span><\/span>)<\/span><\/span><\/u><\/a> .<\/span><\/span><\/p>\n

What is a network?<\/span><\/span><\/h3>\n

A network is often the platform that acts as an intermediary between an affiliate and the merchant. <\/span>This is a part of the affiliate marketing equation that tends to get overlooked, since most affiliates deal directly with products\/services, but is still important information to know.<\/span><\/span><\/p>\n

G\u00e9n\u00e9ralement, un r\u00e9seau d’affiliation est souvent utilis\u00e9 par les marchands pour g\u00e9rer leur programme d’affiliation et sert \u00e9galement de base de donn\u00e9es pour leurs produits. Les \u00e9diteurs peuvent alors choisir le produit qu’ils veulent promouvoir, en fonction de leur march\u00e9.<\/p>\n

\"Commission
Commission Junction – l’un des plus anciens r\u00e9seaux d’affiliation en ligne<\/figcaption><\/figure>\n

D\u2019excellents exemples de r\u00e9seau d’affiliation sont Commission Junction, ShareASale, ClickBank, ou Amazon. Avec le programme d’affiliation Amazon Associates, vous pouvez choisir quel article vous voulez promouvoir sur leur plateforme et gagner une petite commission gr\u00e2ce \u00e0 votre lien unique. Voyez comment gagner 1 000$ de plus par mois avec le marketing d’affiliation Amazon<\/a>.<\/p>\n

Certaines entreprises ont m\u00eame cr\u00e9\u00e9 leurs propres r\u00e9seaux. Kinsta est un excellent exemple, car ils sont un commer\u00e7ant, mais ont \u00e9galement lanc\u00e9 leur propre syst\u00e8me d’affiliation<\/a>.<\/p>\n

Les diff\u00e9rents mod\u00e8les de marketing d\u2019affiliation<\/h2>\n

Bien que l’activit\u00e9 de marketing d’affiliation sera toujours compos\u00e9e de ces quatre parties, la fa\u00e7on dont vous allez le faire peut \u00eatre fait dans divers mod\u00e8les.<\/p>\n

Peut-\u00eatre que vous d\u00e9marrez un site Web et mettez en place des liens d’affiliation partout sur lui. Vous diffusez peut-\u00eatre un podcast hebdomadaire pour parler des produits ou services et les vendre.<\/p>\n

Vous pouvez \u00e9crire un eBook ou promouvoir et \u00ab\u00a0vendre discr\u00e8tement\u00a0\u00bb vos produits d’affiliation sur les plateformes de r\u00e9seaux sociaux. Il y a une tonne de fa\u00e7ons dont vous pouvez g\u00e9rer votre entreprise de marketing d’affiliation.<\/p>\n

Mais, parmi tous ces diff\u00e9rents mod\u00e8les, voici les quelques mod\u00e8les qui, \u00e0 mon avis, sont efficaces et qui fonctionnent extr\u00eamement bien, avec leurs avantages et leurs d\u00e9fis.<\/p>\n\n

1. Mod\u00e8le de l’influenceur du marketing d\u2019affiliation<\/h2>\n

Qui : Les blogueurs, YouTubeurs, podcasteurs et influenceurs des r\u00e9seaux sociaux.<\/strong><\/p>\n

Parmi tous les diff\u00e9rents types de marketing d’affiliation, l’influenceur est un mod\u00e8le assez nouveau qui devient rapidement une approche populaire car de plus en plus de consommateurs pr\u00e9f\u00e8rent les recommandations par leurs pairs<\/a> au lieu des publicit\u00e9s traditionnelles.<\/p>\n

La fa\u00e7on dont fonctionne le mod\u00e8le de l’influenceur est qu’un influenceur utilisera un produit (souvent envoy\u00e9 par le marchand), fera la promotion du produit s’il l’aime, puis gagnera de l’argent quand ses abonn\u00e9s feront un achat par le biais de leurs liens d’affiliation.<\/p>\n

Vous verrez souvent des blogueurs, des YouTubeurs, des podcasteurs et des influenceurs des r\u00e9seaux sociaux utiliser ce type d’approche pour leurs activit\u00e9s de marketing affili\u00e9.<\/p>\n

Et ce n’est pas difficile de rep\u00e9rer ces influenceurs. De grands noms tels que le YouTubeur PewDiePie et Ninja<\/a> de Twich sont francs \u00e0 propos de leurs programmes d’affiliation et m\u00eame les plus petits cr\u00e9ateurs de contenu \/ influenceurs les ont utilis\u00e9s avec beaucoup d’efficacit\u00e9.<\/p>\n

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The affiliate program is amazing for twitch streamers who are starting out. Current partners are still getting premium benefits. pic.twitter.com\/Vn01SXtEmm<\/a><\/p>\n

— Ninja (@Ninja) April 21, 2017<\/a><\/p><\/blockquote>\n