{"id":39430,"date":"2022-02-09T01:16:15","date_gmt":"2022-02-09T00:16:15","guid":{"rendered":"https:\/\/kinsta.com\/fr\/?post_type=case_studies&#038;p=39430"},"modified":"2025-11-27T00:37:40","modified_gmt":"2025-11-26T23:37:40","slug":"expedition-escape","status":"publish","type":"case_studies","link":"https:\/\/kinsta.com\/fr\/clients\/expedition-escape\/","title":{"rendered":"Comment Expedition Escape a augment\u00e9 le trafic de son site de 46 % et a augment\u00e9 les conversions apr\u00e8s \u00eatre pass\u00e9 chez Kinsta"},"content":{"rendered":"<p>Lorsque les propri\u00e9taires <a href=\"https:\/\/expeditionescape.com\/\">d&rsquo;Expedition Escape<\/a> ont exp\u00e9riment\u00e9 leur premi\u00e8re escape room game, dans le centre-ville de Philadelphie, ils ont tout de suite accroch\u00e9 (c&rsquo;\u00e9tait en 2015) !<\/p>\n<p>En sortant du match, ils se sont tourn\u00e9s l&rsquo;un vers l&rsquo;autre en sachant qu&rsquo;ils voulaient recr\u00e9er la m\u00eame exp\u00e9rience et la faire encore mieux que ce qu&rsquo;ils venaient de vivre.<\/p>\n<h2>Le probl\u00e8me<\/h2>\n<p class=\"box has-gray-background-color heading--medium mb--40\">Ils passaient trop de temps \u00e0 la maintenance du site et voulaient se concentrer sur leur activit\u00e9.<\/p>\n<p>\u00ab\u00a0Notre site web ExpeditionEscape.com est l&rsquo;outil le plus important pour notre activit\u00e9. La plupart des clients nous trouvent en effectuant une recherche en ligne. Ensuite, les r\u00e9servations sont faites directement en ligne sur notre site. Il est tr\u00e8s important que notre site soit rapide et fonctionnel, car tout temps d&rsquo;arr\u00eat peut entra\u00eener une perte d&rsquo;activit\u00e9 et une mauvaise exp\u00e9rience pour nos visiteurs\u00a0\u00bb explique Skylar Zarzecki, propri\u00e9taire d&rsquo;Expedition Escape.<\/p>\n<p>Au d\u00e9part, ils g\u00e9raient eux-m\u00eames leur site web en raison du fournisseur d&rsquo;h\u00e9bergement qu&rsquo;ils utilisaient \u00e0 l&rsquo;\u00e9poque. Mais les probl\u00e8mes ont rapidement commenc\u00e9 \u00e0 surgir lorsque leur site a commenc\u00e9 \u00e0 gagner en popularit\u00e9.<\/p>\n<p>La gestion de la maintenance du site est tout simplement devenue une t\u00e2che fastidieuse et consommatrice de ressources \u00e0 laquelle ils devaient s&rsquo;attaquer rapidement.<\/p>\n<h2>La solution<\/h2>\n<p class=\"box has-gray-background-color heading--medium mb--40\">Ils ont consult\u00e9 ParaByte Digital, une soci\u00e9t\u00e9 de SEO et de marketing num\u00e9rique, et ont d\u00e9cid\u00e9 de passer chez Kinsta.<\/p>\n<p>\u00ab\u00a0C&rsquo;est pourquoi nous nous sommes associ\u00e9s \u00e0 <a href=\"https:\/\/parabyte.co\/\">ParaByte Digital<\/a>, qui nous a aid\u00e9s dans le r\u00e9f\u00e9rencement de notre site web et dans nos activit\u00e9s de marketing num\u00e9rique. Ils ont commenc\u00e9 \u00e0 surveiller les performances de notre site web et, apr\u00e8s beaucoup de temps pass\u00e9 \u00e0 travailler avec diff\u00e9rentes extensions WordPress, ils ont compris que le coupable \u00e9tait l&rsquo;h\u00e9bergement. Plus pr\u00e9cis\u00e9ment, la prise en charge des modifications du site s&rsquo;est av\u00e9r\u00e9e extr\u00eamement difficile en raison de la mani\u00e8re dont l&rsquo;h\u00e9bergeur avait configur\u00e9 notre site \u00bb, explique M. Zarzecki.<\/p>\n<p>ParaByte leur a recommand\u00e9 de d\u00e9placer leur site vers Kinsta, car il est con\u00e7u pour les sites WordPress \u00e0 haute performance et offre de nombreuses fonctionnalit\u00e9s dont ils ont besoin, comme des v\u00e9rifications du temps de fonctionnement toutes les 2 minutes, une mise \u00e0 l&rsquo;\u00e9chelle automatique et un support 24\/7 par des experts WordPress. Notre \u00e9quipe de support a pris en charge l&rsquo;ensemble du processus de transfert du site sur nos serveurs, sans aucune interruption de service, en mettant en place un <a href=\"https:\/\/kinsta.com\/fr\/docs\/hebergement-wordpress\/environnement-staging\/\">site de staging<\/a> qui nous a permis d&rsquo;effectuer tous les changements n\u00e9cessaires avant de transf\u00e9rer le site en production.<\/p>\n<h2>Le r\u00e9sultat<\/h2>\n<p class=\"box has-gray-background-color heading--medium mb--40\">\u00ab Depuis que nous avons transf\u00e9r\u00e9 notre site web WordPress vers Kinsta, nous avons constat\u00e9 une augmentation du trafic sur notre site, une augmentation des conversions, un meilleur classement dans les moteurs de recherche et une augmentation des appels de r\u00e9servation. Le trafic de notre site web est pass\u00e9 de 11.000 \u00e0 16.000 visites par mois en moyenne, nos taux de conversion ont augment\u00e9, les revenus ont augment\u00e9 d&rsquo;un mois \u00e0 l&rsquo;autre, et nos classements organiques pour nos principaux mots cl\u00e9s ont atteint le sommet de la recherche locale de Google \u00bb, d\u00e9clare Zarzecki.<\/p>\n<p>Pour Expedition Escapes, trouver un h\u00e9bergeur rapide comme l&rsquo;\u00e9clair, dot\u00e9 d&rsquo;un support 5 \u00e9toiles et prenant enti\u00e8rement en charge la gestion du site a d\u00e9bloqu\u00e9 un tout nouveau niveau de croissance pour leur entreprise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out how Expedition Escape was able to improve critical aspects of its site like speed, SEO, and conversions after they moved to Kinsta.<\/p>\n","protected":false},"author":110,"featured_media":39431,"menu_order":13,"template":"","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":""},"segment":[948],"class_list":["post-39430","case_studies","type-case_studies","status-publish","has-post-thumbnail","hentry","segment-petites-entreprises"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment Expedition Escape a augment\u00e9 le trafic de son site de 46 % et a augment\u00e9 les conversions apr\u00e8s \u00eatre pass\u00e9 chez Kinsta<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Expedition Escape a pu am\u00e9liorer des aspects essentiels de son site, comme la vitesse, le r\u00e9f\u00e9rencement et les conversions, apr\u00e8s avoir adopt\u00e9 Kinsta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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