{"id":50118,"date":"2022-05-06T09:28:24","date_gmt":"2022-05-06T08:28:24","guid":{"rendered":"https:\/\/kinsta.com\/fr\/?post_type=ebook&#038;p=50118"},"modified":"2024-07-17T17:38:23","modified_gmt":"2024-07-17T16:38:23","slug":"taux-de-conversion-ecommerce","status":"publish","type":"ebook","link":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/","title":{"rendered":"10 fa\u00e7ons d&rsquo;augmenter le taux de conversion de vos pages produits WooCommerce"},"content":{"rendered":"\n<div class=\"wp-block-group has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-kinsta-columns is-vertical-center\">\n<div class=\"wp-block-kinsta-column wp-block-kinsta-columns__column\">\n<figure class=\"wp-block-image size-large is-style-plain show-sm-up\"><img loading=\"lazy\" decoding=\"async\" width=\"947\" height=\"1024\" src=\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/07\/10-Ways-to-Boost-Your-WooCommerce-Product-Page-Conversions_FR-947x1024.png\" alt class=\"wp-image-59757\" srcset=\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/07\/10-Ways-to-Boost-Your-WooCommerce-Product-Page-Conversions_FR-947x1024.png 947w, https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/07\/10-Ways-to-Boost-Your-WooCommerce-Product-Page-Conversions_FR-278x300.png 278w, https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/07\/10-Ways-to-Boost-Your-WooCommerce-Product-Page-Conversions_FR-768x830.png 768w, https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/07\/10-Ways-to-Boost-Your-WooCommerce-Product-Page-Conversions_FR.png 1162w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-kinsta-column wp-block-kinsta-columns__column\">\n<p>Le Black Friday et le Cyber Monday sont deux des plus grandes journ\u00e9es d\u2019achat de l&rsquo;ann\u00e9e. Il est temps d&rsquo;optimiser d\u00e8s maintenant votre site pour les conversions afin d&rsquo;en r\u00e9colter les fruits lorsque l&rsquo;afflux de trafic des f\u00eates arrivera.<\/p>\n\n\n\n<p>Avec juste une lecture rapide de cet e-book, vous serez en confiance pour :<\/p>\n\n\n\n<ul class=\"is-style-check-list wp-block-list\">\n<li>R\u00e9cup\u00e9rer les conversions perdues gr\u00e2ce aux listes de souhaits, aux e-mails d&rsquo;abandon de panier et aux publicit\u00e9s de reciblage.<\/li>\n\n\n\n<li>Simplifier votre processus de paiement pour \u00e9viter que les acheteurs abandonnent avant d&rsquo;avoir termin\u00e9 leur achat.<\/li>\n\n\n\n<li>Cr\u00e9er un climat de confiance avec vos acheteurs en ligne<\/li>\n\n\n\n<li>Concevoir des pages produits claires et choisir des images de haute qualit\u00e9<\/li>\n\n\n\n<li>R\u00e9diger des descriptions de produits et des appels \u00e0 l&rsquo;action convaincants<\/li>\n\n\n\n<li>Et plus encore !<\/li>\n<\/ul>\n\n\n\n<p>T\u00e9l\u00e9chargez l&rsquo;e-book gratuit et commencez \u00e0 optimiser vos pages produits d\u00e8s aujourd&rsquo;hui.<\/p>\n\n\n\n<div class=\"wp-block-kinsta-buttons\">\n<a class=\"wp-block-kinsta-button\" href=\"#download\">T\u00e9l\u00e9charger gratuitement<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Attirer du trafic vers votre boutique en ligne WooCommerce est important, mais cela ne veut rien dire si ces visites ne se transforment pas en ventes. D\u00e9couvrez quelques-uns des points noirs typiques des pages produits qui font fuir vos acheteurs en ligne et 10 conseils pour les faire revenir.<\/p>\n","protected":false},"featured_media":56407,"template":"","ebook_category":[400],"class_list":["post-50118","ebook","type-ebook","status-publish","has-post-thumbnail","hentry","ebook_category-wordpress"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimisation du taux de conversion eCommerce [Ebook] - Kinsta\u00ae<\/title>\n<meta name=\"description\" content=\"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 fa\u00e7ons d&#039;augmenter le taux de conversion de vos pages produits WooCommerce\" \/>\n<meta property=\"og:description\" content=\"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Kinsta\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/kinstafrance\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-17T16:38:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png\" \/>\n<meta name=\"twitter:site\" content=\"@kinsta_fr\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/\",\"url\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/\",\"name\":\"Optimisation du taux de conversion eCommerce [Ebook] - Kinsta\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/kinsta.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png\",\"datePublished\":\"2022-05-06T08:28:24+00:00\",\"dateModified\":\"2024-07-17T16:38:23+00:00\",\"description\":\"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.\",\"breadcrumb\":{\"@id\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#primaryimage\",\"url\":\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png\",\"contentUrl\":\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png\",\"width\":1460,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kinsta.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-books\",\"item\":\"https:\/\/kinsta.com\/fr\/ebooks\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"10 fa\u00e7ons d&rsquo;augmenter le taux de conversion de vos pages produits WooCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kinsta.com\/fr\/#website\",\"url\":\"https:\/\/kinsta.com\/fr\/\",\"name\":\"Kinsta\u00ae\",\"description\":\"Solutions d&#039;h\u00e9bergement premium, rapides et s\u00e9curis\u00e9es\",\"publisher\":{\"@id\":\"https:\/\/kinsta.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kinsta.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kinsta.com\/fr\/#organization\",\"name\":\"Kinsta\",\"url\":\"https:\/\/kinsta.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kinsta.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/12\/kinsta-logo.jpeg\",\"contentUrl\":\"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/12\/kinsta-logo.jpeg\",\"width\":500,\"height\":500,\"caption\":\"Kinsta\"},\"image\":{\"@id\":\"https:\/\/kinsta.com\/fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/kinstafrance\/\",\"https:\/\/x.com\/kinsta_fr\",\"https:\/\/www.instagram.com\/kinstahosting\/\",\"https:\/\/www.linkedin.com\/company\/kinsta\/\",\"https:\/\/www.pinterest.com\/kinstahosting\/\",\"https:\/\/www.youtube.com\/c\/Kinsta\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Optimisation du taux de conversion eCommerce [Ebook] - Kinsta\u00ae","description":"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/","og_locale":"fr_FR","og_type":"article","og_title":"10 fa\u00e7ons d'augmenter le taux de conversion de vos pages produits WooCommerce","og_description":"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.","og_url":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/","og_site_name":"Kinsta\u00ae","article_publisher":"https:\/\/www.facebook.com\/kinstafrance\/","article_modified_time":"2024-07-17T16:38:23+00:00","og_image":[{"width":1460,"height":730,"url":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_description":"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.","twitter_image":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png","twitter_site":"@kinsta_fr","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/","url":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/","name":"Optimisation du taux de conversion eCommerce [Ebook] - Kinsta\u00ae","isPartOf":{"@id":"https:\/\/kinsta.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png","datePublished":"2022-05-06T08:28:24+00:00","dateModified":"2024-07-17T16:38:23+00:00","description":"Attirer du trafic vers votre boutique WooCommerce est important, mais cela ne sert pas \u00e0 grand-chose si ce trafic ne se convertit pas. D\u00e9couvrez comment transformer le trafic en ventes dans notre e-book gratuit.","breadcrumb":{"@id":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#primaryimage","url":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png","contentUrl":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2022\/04\/Feature_FR.png","width":1460,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/kinsta.com\/fr\/ebooks\/wordpress\/taux-de-conversion-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kinsta.com\/fr\/"},{"@type":"ListItem","position":2,"name":"E-books","item":"https:\/\/kinsta.com\/fr\/ebooks\/"},{"@type":"ListItem","position":3,"name":"10 fa\u00e7ons d&rsquo;augmenter le taux de conversion de vos pages produits WooCommerce"}]},{"@type":"WebSite","@id":"https:\/\/kinsta.com\/fr\/#website","url":"https:\/\/kinsta.com\/fr\/","name":"Kinsta\u00ae","description":"Solutions d&#039;h\u00e9bergement premium, rapides et s\u00e9curis\u00e9es","publisher":{"@id":"https:\/\/kinsta.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kinsta.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/kinsta.com\/fr\/#organization","name":"Kinsta","url":"https:\/\/kinsta.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kinsta.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/12\/kinsta-logo.jpeg","contentUrl":"https:\/\/kinsta.com\/fr\/wp-content\/uploads\/sites\/4\/2023\/12\/kinsta-logo.jpeg","width":500,"height":500,"caption":"Kinsta"},"image":{"@id":"https:\/\/kinsta.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/kinstafrance\/","https:\/\/x.com\/kinsta_fr","https:\/\/www.instagram.com\/kinstahosting\/","https:\/\/www.linkedin.com\/company\/kinsta\/","https:\/\/www.pinterest.com\/kinstahosting\/","https:\/\/www.youtube.com\/c\/Kinsta"]}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/ebook\/50118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/ebook"}],"about":[{"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/types\/ebook"}],"version-history":[{"count":15,"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/ebook\/50118\/revisions"}],"predecessor-version":[{"id":77510,"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/ebook\/50118\/revisions\/77510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/media\/56407"}],"wp:attachment":[{"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/media?parent=50118"}],"wp:term":[{"taxonomy":"ebook_category","embeddable":true,"href":"https:\/\/kinsta.com\/fr\/wp-json\/wp\/v2\/ebook_category?post=50118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}