{"id":84643,"date":"2026-09-23T09:08:57","date_gmt":"2026-09-23T08:08:57","guid":{"rendered":"https:\/\/kinsta.com\/fr\/?p=84643&#038;preview=true&#038;preview_id=84643"},"modified":"2026-09-23T10:31:00","modified_gmt":"2026-09-23T09:31:00","slug":"confiance-decouverte-ia","status":"publish","type":"post","link":"https:\/\/kinsta.com\/fr\/blog\/confiance-decouverte-ia\/","title":{"rendered":"Les sites web sont-ils d\u00e9pass\u00e9s ? D\u00e9couverte gr\u00e2ce \u00e0 l&rsquo;IA, confiance et qualit\u00e9 des sites web"},"content":{"rendered":"<p><em>Ce que font r\u00e9ellement les consommateurs apr\u00e8s une recommandation g\u00e9n\u00e9r\u00e9e par l\u2019IA, selon les r\u00e9sultats d\u2019une nouvelle enqu\u00eate de Kinsta<\/em><\/p>\n<p>L\u2019IA transforme la mani\u00e8re dont les consommateurs d\u00e9couvrent les produits et les marques, mais ce nouveau contexte n\u2019a pas rendu superflu le recours \u00e0 un site web digne de confiance.<\/p>\n<p>L\u2019enqu\u00eate men\u00e9e par Kinsta aupr\u00e8s de 1008 consommateurs am\u00e9ricains montre que ces derniers utilisent des outils d\u2019IA pendant leur phase de recherche, mais qu\u2019ils restent sceptiques vis-\u00e0-vis des contenus g\u00e9n\u00e9r\u00e9s par l\u2019IA et reviennent souvent sur le site web d\u2019une entreprise pour v\u00e9rifier ce qu\u2019ils ont trouv\u00e9 avant de prendre une d\u00e9cision.<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>D\u00e9couverte<\/h2>\n<ul>\n<li>59,2 % utilisent des outils d\u2019IA souvent ou occasionnellement pour leurs recherches<\/li>\n<li>53,8 % d\u2019entre eux ignorent parfois ou souvent compl\u00e8tement les sites au cours de cette recherche<\/li>\n<li>61,2 % pensent que l\u2019IA finira par remplacer les sites comme principal moyen de d\u00e9couverte des produits<\/li>\n<\/ul>\n<p>Parmi les consommateurs qui ignorent souvent les sites web et s&rsquo;appuient sur les r\u00e9ponses fournies par l&rsquo;IA :<\/p>\n<ul>\n<li>52,2 % affirment que l\u2019IA est plus rapide que d\u2019effectuer des recherches sur plusieurs sites web<\/li>\n<li>45,2 % affirment qu\u2019elle facilite la formulation de questions compl\u00e9mentaires<\/li>\n<li>42 % invoquent la pr\u00e9sence d\u2019un trop grand nombre de publicit\u00e9s ou de fen\u00eatres contextuelles sur les sites web<\/li>\n<li>37,6 % estiment que les r\u00e9sultats de recherche traditionnels semblent encombr\u00e9s ou ax\u00e9s sur le r\u00e9f\u00e9rencement naturel (SEO)<\/li>\n<\/ul>\n<h2>Confiance dans l\u2019IA<\/h2>\n<ul>\n<li>58 % font moins confiance \u00e0 un contenu d\u00e8s lors qu&rsquo;ils soup\u00e7onnent qu&rsquo;il a \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9 par l&rsquo;IA<\/li>\n<li>52,1 % font davantage confiance aux r\u00e9sultats de recherche traditionnels qu\u2019aux r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA<\/li>\n<li>Seuls 18,8 % font toujours confiance \u00e0 une recommandation de produit issue de l\u2019IA sans effectuer de recherches suppl\u00e9mentaires<\/li>\n<li>90,7 % s\u2019inqui\u00e8tent des fausses informations g\u00e9n\u00e9r\u00e9es par l\u2019IA<\/li>\n<\/ul>\n<p>Les consommateurs estiment \u00e9galement que le contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA est d\u00e9j\u00e0 tr\u00e8s r\u00e9pandu :<\/p>\n<ul>\n<li>86,2 % pensent rencontrer souvent ou occasionnellement du contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA en ligne<\/li>\n<li>77,3 % sont tr\u00e8s ou assez confiants dans leur capacit\u00e9 \u00e0 identifier le contenu g\u00e9n\u00e9r\u00e9 par l\u2019IA<\/li>\n<\/ul>\n<h2>Les sites web comme source de v\u00e9rification<\/h2>\n<p>Apr\u00e8s avoir re\u00e7u une recommandation g\u00e9n\u00e9r\u00e9e par l\u2019IA :<\/p>\n<ul>\n<li>44,7 % consultent toujours ou la plupart du temps le site d\u2019une entreprise apr\u00e8s avoir re\u00e7u une recommandation g\u00e9n\u00e9r\u00e9e par l\u2019IA<\/li>\n<li>25 % consultent le site de l\u2019entreprise de temps en temps<\/li>\n<\/ul>\n<p>La qualit\u00e9 du site influe \u00e9galement sur la fa\u00e7on dont les consommateurs per\u00e7oivent l\u2019entreprise qui le g\u00e8re :<\/p>\n<ul>\n<li>61,1 % associent la qualit\u00e9 du site d&rsquo;une entreprise \u00e0 la qualit\u00e9 de ses produits ou services<\/li>\n<\/ul>\n<h2>Avis et authenticit\u00e9<\/h2>\n<ul>\n<li>70,9 % ont d\u00e9j\u00e0 soup\u00e7onn\u00e9 qu\u2019un avis sur un produit \u00e9tait faux ou g\u00e9n\u00e9r\u00e9 par une IA<\/li>\n<li>59 % ont cess\u00e9 d\u2019interagir avec un contenu parce qu\u2019ils soup\u00e7onnaient qu\u2019il avait \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9 par une IA<\/li>\n<li>43,3 % d\u00e9clarent que le fait de savoir que des robots sont actifs en ligne les incite \u00e0 faire moins confiance aux sites web<\/li>\n<\/ul>\n<p><em>M\u00e9thodologie de l\u2019enqu\u00eate<\/em><\/p>\n<p><a href=\"https:\/\/urldefense.proofpoint.com\/v2\/url?u=https-3A__propellerinsights.com_&#038;d=DwMGaQ&#038;c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&#038;r=r119Cscp_1OUNVQQT-Y2Uzj6FwyoZ5M500Evhv6RTrY&#038;m=fXUe3i0wQJTaECkFZydI_I949jqBKa57E02ATQdo39-mwBvqJEhLCEEiy8uwbInI&#038;s=pT-WicKZCVqVxT0lv_cfCYejXhzrFZuzhNHP2P13l-A&#038;e=\"><em>Propeller Insights<\/em><\/a><em> a men\u00e9 une enqu\u00eate nationale aupr\u00e8s de 1008 consommateurs am\u00e9ricains pour le compte de Kinsta. La marge d\u2019erreur est de plus ou moins 3 points de pourcentage, avec un niveau de confiance de 95 %.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce que font r\u00e9ellement les consommateurs apr\u00e8s une recommandation g\u00e9n\u00e9r\u00e9e par l\u2019IA, selon les r\u00e9sultats d\u2019une nouvelle enqu\u00eate de Kinsta L\u2019IA transforme la mani\u00e8re dont les &#8230;<\/p>\n","protected":false},"author":323,"featured_media":84644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[],"topic":[984],"class_list":["post-84643","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-nouveautes-kinsta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les sites web sont-ils morts ? 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