{"id":22539,"date":"2019-02-27T02:27:21","date_gmt":"2019-02-27T10:27:21","guid":{"rendered":"https:\/\/kinsta.com\/?p=13475"},"modified":"2023-08-24T20:49:00","modified_gmt":"2023-08-24T11:49:00","slug":"google-analytics-wordpress","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/google-analytics-wordpress\/","title":{"rendered":"WordPress\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u8ffd\u52a0\u3059\u308b4\u3064\u306e\u7c21\u5358\u306a\u65b9\u6cd5\uff08\u30d7\u30e9\u30b0\u30a4\u30f3\u4f7f\u7528\uff06\u624b\u52d5\u3067\u30b3\u30fc\u30c9\u8ffd\u52a0\uff09"},"content":{"rendered":"<p>\u591a\u304f\u306eWordPress\u30e6\u30fc\u30b6\u30fc\u304c\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092<a href=\"https:\/\/kinsta.com\/jp\/blog\/what-is-wordpress\/\">WordPress\u30b5\u30a4\u30c8<\/a>\u306b\u3046\u307e\u304f\u63a5\u7d9a\u3067\u304d\u305a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3067\u56db\u82e6\u516b\u82e6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e78\u3044\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u306b\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u306f\u8907\u6570\u3042\u308a\u307e\u3059\u3002\u4ed5\u7d44\u307f\u3055\u3048\u308f\u304b\u308c\u3070\u3001\u5404\u30c6\u30af\u30cb\u30c3\u30af\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u72b6\u6cc1\u3067\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u6a5f\u80fd\u3068\u3001\u305d\u308c\u304c\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3042\u308b\u7406\u7531\u3001\u305d\u3057\u3066\u3001WordPress\u3068\u63a5\u7d9a\u3057\u3066\u5206\u6790\u3092\u958b\u59cb\u3059\u308b4\u3064\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u53c2\u308a\u307e\u3057\u3087\u3046\uff01<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7c21\u5358\u306a\u7d39\u4ecb<\/h2>\n<p><a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\u3092WordPress\u30b5\u30a4\u30c8\u306b\u63a5\u7d9a\u3059\u308b\u524d\u306b\u3001\u305d\u308c\u304c\u305d\u3082\u305d\u3082\u4f55\u3067\u3042\u308a\u3001\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3059\u308b\u306e\u304b\u7406\u89e3\u3057\u3066\u304a\u304f\u306e\u304c\u30d9\u30b9\u30c8\u3067\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u3053\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u76e3\u8996\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u5927\u4e8b\u306a\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72165\" aria-describedby=\"caption-attachment-72165\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72165\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/google-analytics-home-1.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30db\u30fc\u30e0\u753b\u9762\" width=\"1500\" height=\"769\"><figcaption id=\"caption-attachment-72165\" class=\"wp-caption-text\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30db\u30fc\u30e0\u753b\u9762<\/figcaption><\/figure>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001\u30b5\u30a4\u30c8\u5404\u30da\u30fc\u30b8\u306e\u30d8\u30c3\u30c0\u30fc\u306b\u633f\u5165\u3057\u305f\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30015\u3064\u306e\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u985e\u3055\u308c\u308b\u3001\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\uff1a<\/strong>\u30ec\u30dd\u30fc\u30c8\u3092\u8868\u793a\u3057\u3066\u3044\u308b\u7279\u5b9a\u306e\u77ac\u9593\u306b\u30b5\u30a4\u30c8\u3067\u4f55\u304c\u8d77\u3053\u3063\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\uff1a<\/strong>\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u306a\u3069\u3001\u8ab0\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u306e\u60c5\u5831\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u96c6\u5ba2\uff1a<\/strong>\u30b5\u30a4\u30c8\u304c\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u884c\u52d5\uff1a<\/strong>\u8a2a\u554f\u8005\u304c\u30b5\u30a4\u30c8\u4e0a\u3067\u4f55\u3092\u3057\u3066\u3044\u308b\u304b\uff08\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u6700\u3082\u4eba\u6c17\u306a\u306e\u304b\u306a\u3069\uff09\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1a<\/strong>\u8a73\u7d30\u30ec\u30dd\u30fc\u30c8\u306e\u4e00\u7a2e\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u76ee\u6a19\u3068\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3084e\u30b3\u30de\u30fc\u30b9\u306e\u58f2\u4e0a\u306a\u3069\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u8ffd\u8de1\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30ec\u30dd\u30fc\u30c8\u306b<a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#example-metrics\">\u5b9f\u969b\u306b\u8868\u793a\u3055\u308c\u308b\u60c5\u5831\u306e\u4f8b<\/a>\u3068\u3057\u3066\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u7279\u5b9a\u306e\u6642\u70b9\u306b\u304a\u3051\u308b\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/li>\n<li>\u7279\u5b9a\u306e\u671f\u9593\u306b\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u6570<\/li>\n<li>\u8a2a\u554f\u8005\u306e\u5e74\u9f62\u3001\u6027\u5225\u3001\u5834\u6240<\/li>\n<li>\u8a2a\u554f\u8005\u306e\u53c2\u7167\u5143\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u691c\u7d22\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\uff09<\/li>\n<li>\u3069\u306e\u30da\u30fc\u30b8\u3092\u3069\u308c\u3060\u3051\u306e\u6642\u9593\u3001\u8a2a\u554f\u8005\u304c\u95b2\u89a7\u3057\u3066\u3044\u308b\u306e\u304b<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/how-to-reduce-bounce-rate\/\">\u76f4\u5e30\u7387<\/a>\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/conversion-rate-optimization-tips\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a><\/li>\n<\/ul>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u306f\u3001\u591a\u304f\u306e\u3053\u3068\u3092\u78ba\u8a8d\u3057\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u306e\u60c5\u5831\u3092\u3082\u3068\u306b\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3067\u30b5\u30a4\u30c8\u304c\u6539\u5584\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304cWordPress\u30b5\u30a4\u30c8\u306b\u91cd\u8981\u3067\u3042\u308b\u7406\u7531<\/h2>\n<p>\u6709\u52b9\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3055\u3048\u3044\u308c\u3070\u3001\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u3042\u3089\u3086\u308b\u5074\u9762\u304b\u3089\u652f\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u3069\u3093\u306a\u30b5\u30a4\u30c8\u306b\u3082\u8a00\u3048\u308b\u30014\u3064\u306e\u91cd\u8981\u306a\u9818\u57df\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/kinsta.com\/jp\/topics\/content-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\uff1a\u4eba\u6c17\u306e\u6295\u7a3f\u3001\u30da\u30fc\u30b8\u3001\u88fd\u54c1\u3001\u307e\u305f\u306f\u305d\u306e\u4ed6\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u691c\u8a0e\u3059\u308b\u3053\u3068\u3067\u3001\u8a2a\u554f\u8005\u304c\u6700\u3082\u6c17\u306b\u5165\u3063\u3066\u3044\u308b\u3082\u306e\u3092\u5224\u65ad\u3067\u304d\u307e\u3059\u3002\u30da\u30fc\u30b8\u30d3\u30e5\u30fc\u3068<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\u3092\u5897\u3084\u3059\u3053\u3068\u306f\u3001\u8a2a\u554f\u8005\u306b\u8abf\u548c\u3059\u308b\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3059\uff08<a href=\"https:\/\/kinsta.com\/jp\/blog\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb\u3092\u884c\u3046\u65b9\u6cd5<\/a>\u3068<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-seo\/\">WordPress\u3067SEO\u3092\u884c\u3046\u65b9\u6cd5<\/a>\u3082\u4f75\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\uff09\u3002<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/inbound-marketing\/\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\uff1a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3069\u3053\u304b\u3089\u6765\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304c\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u6642\u9593\u3068\u4e88\u7b97\u3092\u3001\u5b9f\u969b\u306b\u7d50\u679c\u3092\u751f\u307f\u51fa\u3059\u624b\u6cd5\u3078\u3068\u96c6\u4e2d\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#2-use-custom-segments-to-understand-your-data-better\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\uff1a\u8a2a\u554f\u8005\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u306f\u3001\u305d\u308c\u3068\u52b9\u679c\u7684\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u30b5\u30d6\u30b0\u30eb\u30fc\u30d7\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/web-design-best-practices\/\">\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff08UX\uff09\u306e\u76e3\u67fb<\/a>\uff1a\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306e\u6d41\u308c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/website-navigation\/\">\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3084\u30b5\u30a4\u30c8\u306e\u30c7\u30b6\u30a4\u30f3<\/a>\u306e\u554f\u984c\u304c\u660e\u3089\u304b\u306b\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u60aa\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u76f4\u5e30\u7387\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u306e\u767a\u898b\u306f\u3001\u554f\u984c\u306e\u3042\u308b\u9818\u57df\u306e\u6539\u5584\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-ecommerce-plugins\/\">e\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8<\/a>\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30dd\u30fc\u30c8\u306f\u58f2\u4e0a\u3068\u53ce\u76ca\u306e\u8ffd\u8de1\u306b\u4fbf\u5229\u3067\u3059\u3002<\/p>\n<p>\u3054\u89a7\u306e\u3068\u304a\u308a\u3001\u6ce8\u76ee\u3059\u3079\u304d\u306f\u5fc5\u305a\u3057\u3082\u6570\u5024\u305d\u306e\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u91c8\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002\u554f\u984c\u306e\u3042\u308b\u7b87\u6240\u3092\u4fee\u6b63\u3057\u3001\u30b5\u30a4\u30c8\u306b\u6700\u9069\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3092\u9069\u7528\u3059\u308b\u3068\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3001\u53ce\u76ca\u306e\u5897\u52a0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h2>WordPress\u30b5\u30a4\u30c8\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\uff084\u7a2e\u985e\u306e\u624b\u6cd5\uff09<\/h2>\n<p>\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u53ce\u96c6\u306e\u305f\u3081\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u30b5\u30a4\u30c8\u306b\u63a5\u7d9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u3053\u306e\u65b9\u6cd5\u306f\u3044\u304f\u3064\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308b\u3053\u3068\u3092\u524d\u63d0\u3068\u3057\u307e\u3059\u3002\u307e\u3060\u306e\u5834\u5408\u306b\u306f\u3001\u307e\u305a\u306f<a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#1-setup-your-google-analytics-account-and-add-your-site\">\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210<\/a>\u3092\u3057\u3066\u304b\u3089\u3001\u6b21\u306b\u9032\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<div><\/div><kinsta-auto-toc list-style=\"decimal\" selector=\"h3\" count-number=\"4\" sub-toc=\"true\"><\/kinsta-auto-toc>\n<h3>1. \u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u306b\u8ffd\u52a0\u3059\u308b<\/h3>\n<p>\u307b\u3068\u3093\u3069\u306eWordPress\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u4e00\u756a\u7c21\u5358\u306aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u8ffd\u52a0\u65b9\u6cd5\u306f\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/edit-wordpress-code\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30fc\u30c9\u3092\u7de8\u96c6<\/a>\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u30012\u3064\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h4>Site Kit by Google<\/h4>\n<p>WordPress\u30b5\u30a4\u30c8\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u8ffd\u52a0\u3057\u305f\u3044\u3068\u3044\u3046\u65b9\u306e\u305f\u3081\u306b\u3001Google\u306e\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u5f37\u529b\u306a\u30d7\u30e9\u30b0\u30a4\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/wordpress.org\/plugins\/google-site-kit\/\">Site Kit by Google<\/a>\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_72361\" aria-describedby=\"caption-attachment-72361\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Site-Kit-by-Google-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72361 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Site-Kit-by-Google-1.jpg\" alt=\"WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cSite Kit by Google\u300d\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72361\" class=\"wp-caption-text\">WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cSite Kit by Google\u300d<\/figcaption><\/figure>\n<p>\u3053\u306e\u7121\u6599\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u3048\u3070\u3001\u6570\u56de\u306e\u30af\u30ea\u30c3\u30af\u3060\u3051\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u30b5\u30a4\u30c8\u306b\u63a5\u7d9a\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5206\u6790\u306b\u52a0\u3048\u3066\u3001\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-search-console\/\">Google Search Console<\/a>\u3001<a href=\"https:\/\/kinsta.com\/blog\/how-to-add-google-adsense-to-wordpress\/\">Google AdSense<\/a>\u3001 <a href=\"https:\/\/kinsta.com\/jp\/blog\/google-pagespeed-insights\/\">PageSpeed Insights<\/a>\u306a\u3069\u3001Google\u63d0\u4f9b\u306e\u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u512a\u308c\u305f\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f7f\u3044\u65b9\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>Site Kit by Google\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u6709\u52b9\u5316\u3057\u3001\u300c<strong>Start Setup<\/strong>\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72362\" aria-describedby=\"caption-attachment-72362\" style=\"width: 1085px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/google-site-kit-plugin.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72362 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/google-site-kit-plugin.png\" alt=\"WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cGoogle Site Kit\u300d\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\" width=\"1085\" height=\"310\"><\/a><figcaption id=\"caption-attachment-72362\" class=\"wp-caption-text\">WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cGoogle Site Kit\u300d\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7<\/figcaption><\/figure>\n<p>\u3053\u308c\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001WordPress\u30b5\u30a4\u30c8\u3092\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u63a5\u7d9a\u3057\u307e\u3059\u3002<\/p>\n<p>\u3054\u60f3\u50cf\u306e\u3068\u304a\u308a\u3001\u3042\u306a\u305f\u304c\u30c9\u30e1\u30a4\u30f3\u306e\u6240\u6709\u8005\u3067\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u3001\u30c7\u30fc\u30bf\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092Google\u306b\u8a31\u53ef\u3057\u3001WordPress\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u5404\u30b5\u30fc\u30d3\u30b9\u306b\u3064\u3044\u3066\u306e\u8a2d\u5b9a\u3092\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72363\" aria-describedby=\"caption-attachment-72363\" style=\"width: 1274px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/google-site-kit-successful-setup.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72363 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/google-site-kit-successful-setup.png\" alt=\"\u300cGoogle Site Kit\u300d\u306e\u8a2d\u5b9a\u5b8c\u4e86\" width=\"1274\" height=\"666\"><\/a><figcaption id=\"caption-attachment-72363\" class=\"wp-caption-text\">\u300cGoogle Site Kit\u300d\u306e\u8a2d\u5b9a\u5b8c\u4e86<\/figcaption><\/figure>\n<p>Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u306e\u63a5\u7d9a\u304c\u5b8c\u4e86\u3059\u308b\u3068\u3001WordPress\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u6709\u52b9\u5316\u3055\u308c\u3066\u3044\u308b\u4ed6\u306e\u30b5\u30fc\u30d3\u30b9\u3068\u3068\u3082\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30c7\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u898b\u305f\u76ee\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_72364\" aria-describedby=\"caption-attachment-72364\" style=\"width: 1671px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/google-site-kit-dashboard.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72364 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/google-site-kit-dashboard.png\" alt=\"\u300cGoogle Site Kit\u300d\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\" width=\"1671\" height=\"2703\"><\/a><figcaption id=\"caption-attachment-72364\" class=\"wp-caption-text\">\u300cGoogle Site Kit\u300d\u306e\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/figcaption><\/figure>\n<p>\u3053\u306e\u3059\u3079\u3066\u306e\u30c7\u30fc\u30bf\u306b\u306f\u3001WordPress\u30b5\u30a4\u30c8\u5185\u3001\u5de6\u5074\u306b\u3042\u308b\u30b5\u30a4\u30c9\u30d0\u30fc\u304b\u3089\u3044\u3064\u3067\u3082\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u3082\u3001\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u304c\u7169\u96d1\u3059\u304e\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u3060\u3051\u96c6\u4e2d\u3057\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u306b\u306f\u3001\u4ee3\u308f\u308a\u306b\u6b21\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h4 class=\"plugin-title\">GA Google Analytics<\/h4>\n<p>Jeff Starr\u6c0f\u958b\u767a\u306e\u7121\u6599\u30d7\u30e9\u30b0\u30a4\u30f3<a href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\">GA Google Analytics<\/a>\u306f\u300140\u4e07\u4ef6\u3092\u8d85\u3048\u308b\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6570\u30685\u3064\u661f\u8a55\u4fa1\u3092\u8a87\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72365\" aria-describedby=\"caption-attachment-72365\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/GA-Google-Analytics-1-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72365 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/GA-Google-Analytics-1-1.jpg\" alt=\"WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cGA Google Analytics\u300d\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72365\" class=\"wp-caption-text\">WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cGA Google Analytics\u300d<\/figcaption><\/figure>\n<p>\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3001\u6709\u52b9\u5316\u3057\u305f\u3089\u3001\u8a2d\u5b9a\u753b\u9762\u304b\u3089<a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/#2-install-your-google-analytics-tracking-code\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID<\/a>\u3092\u8ffd\u52a0\u3059\u308b\u3060\u3051\u3067OK\u3067\u3059\u3002\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u3092\u53d6\u5f97\u3059\u308b\u306b\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001\u30b5\u30a4\u30c9\u30d0\u30fc\u306e\u300c\u7ba1\u7406\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72166\" aria-describedby=\"caption-attachment-72166\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72166\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/google-analytics-admin-1.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u30bf\u30d6\" width=\"1500\" height=\"825\"><figcaption id=\"caption-attachment-72166\" class=\"wp-caption-text\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u7ba1\u7406\u30bf\u30d6<\/figcaption><\/figure>\n<p>\u300c\u30d7\u30ed\u30d1\u30c6\u30a3\u300d\u304b\u3089\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u60c5\u5831\u300d\u3092\u9078\u629e\u3057\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72160\" aria-describedby=\"caption-attachment-72160\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72160\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/google-analytics-property-1.png\" alt=\"\u30d7\u30ed\u30d1\u30c6\u30a3\u60c5\u5831\u4e0b\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\" width=\"1500\" height=\"822\"><figcaption id=\"caption-attachment-72160\" class=\"wp-caption-text\">\u30d7\u30ed\u30d1\u30c6\u30a3\u60c5\u5831\u4e0b\u306eGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9<\/figcaption><\/figure>\n<p>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u306f<strong>UA<\/strong>\u3067\u59cb\u307e\u308b\u3001\u3053\u306e\u753b\u9762\u306e\u4e0a\u90e8\u306b\u8868\u793a\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_72163\" aria-describedby=\"caption-attachment-72163\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72163\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/access-tracking-id-1.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u306e\u78ba\u8a8d\" width=\"1500\" height=\"839\"><figcaption id=\"caption-attachment-72163\" class=\"wp-caption-text\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u306e\u78ba\u8a8d<\/figcaption><\/figure>\n<p>WordPress\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3067\u300c\u8a2d\u5b9a\u300d&gt;\u300c<strong>Google<\/strong><strong> Analytics<\/strong>\u300d\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u300c<strong>Plugin Settings<\/strong>\u300d\u306b\u79fb\u52d5\u3057\u3001\u8a72\u5f53\u3059\u308b\u30d5\u30a3\u30fc\u30eb\u30c9\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<figure id=\"attachment_72371\" aria-describedby=\"caption-attachment-72371\" style=\"width: 1505px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/GA-Google-Analytics-settings.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72371 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/GA-Google-Analytics-settings.png\" alt=\"WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cGA Google Analytics\u300d\u306e\u8a2d\u5b9a\u753b\u9762\" width=\"1505\" height=\"1667\"><\/a><figcaption id=\"caption-attachment-72371\" class=\"wp-caption-text\">WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cGA Google Analytics\u300d\u306e\u8a2d\u5b9a\u753b\u9762<\/figcaption><\/figure>\n<p>\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3067\u306f\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092<a href=\"https:\/\/kinsta.com\/jp\/blog\/add-code-wordpress-header-footer\/\">\u30d8\u30c3\u30c0\u30fc\u3068\u30d5\u30c3\u30bf\u30fc\u306e\u3069\u3061\u3089\u306b\u914d\u7f6e<\/a>\u3059\u308b\u304b\u3001\u30ab\u30b9\u30bf\u30e0\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u304b\u3001 <a href=\"https:\/\/kinsta.com\/blog\/how-ssl-works\/\">SSL\u306e\u5229\u7528\u3092\u5f37\u5236<\/a>\u3059\u308b\u304b\u3001\u7ba1\u7406\u30e6\u30fc\u30b6\u30fc\u306e\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u7121\u52b9\u306b\u3059\u308b\u304b\u304c\u6c7a\u3081\u3089\u308c\u3001\u305d\u306e\u4ed6\u3044\u304f\u3064\u304b\u306e\u4fbf\u5229\u306a\u30aa\u30d7\u30b7\u30e7\u30f3\u3082\u9078\u629e\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u8abf\u6574\u3057\u3001\u4e0b\u306b\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u300c<strong>Save Changes<\/strong>\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002\u3053\u308c\u3067\u3001WordPress\u30b5\u30a4\u30c8\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u304c\u6709\u52b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>2. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068WordPress\u3092\u30b3\u30fc\u30c9\u3092\u4f7f\u3063\u3066\u624b\u52d5\u3067\u63a5\u7d9a\u3059\u308b<\/h3>\n<p>\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u306a\u3044\u65b9\u6cd5\u3082\u6bd4\u8f03\u7684\u7c21\u5358\u3067\u3059\u3002<strong>functions.php<\/strong>\u30d5\u30a1\u30a4\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092<a href=\"https:\/\/kinsta.com\/jp\/blog\/fastest-wordpress-theme\/\">WordPress\u30c6\u30fc\u30de<\/a>\u306b\u76f4\u63a5\u8ffd\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u624b\u52d5\u3092\u9078\u3076\u306e\u3067\u3042\u308c\u3070\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-update-wordpress-theme\/\">WordPress\u30c6\u30fc\u30de\u3092\u66f4\u65b0<\/a> \u3059\u308b\u305f\u3073\u306b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u304c\u4e0a\u66f8\u304d\u3055\u308c\u306a\u3044\u3088\u3046\u306b\u3001 <a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-child-theme\/\">\u5b50\u30c6\u30fc\u30de<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u5909\u66f4\u3092\u52a0\u3048\u308b\u524d\u306b\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/docs\/wordpress-hosting\/wordpress-backups\/#wordpress-backup\">\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3092\u53d6\u308b<\/a>\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b50\u30c6\u30fc\u30de\u3092\u6709\u52b9\u306b\u3057\u3066\u304b\u3089\u3001<strong>header.php<\/strong>\u30d5\u30a1\u30a4\u30eb\u306e<strong>&lt;\/ head&gt;<\/strong>\u7d42\u4e86\u30bf\u30b0\u306e\u76f4\u524d\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u898b\u3064\u3051\u308b\u306b\u306f\u3001\u524d\u306e\u65b9\u6cd5\u3067\u8aac\u660e\u3057\u305f\u3088\u3046\u306b\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u60c5\u5831\u753b\u9762\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002\u6b21\u306b\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u306e\u9805\u76ee\u306b\u3042\u308b\u30dc\u30c3\u30af\u30b9\u304b\u3089\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u30b3\u30d4\u30fc\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72168\" aria-describedby=\"caption-attachment-72168\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72168\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/google-tracking-code-1.png\" alt=\"\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u306e\u30b3\u30fc\u30c9\" width=\"1500\" height=\"820\"><figcaption id=\"caption-attachment-72168\" class=\"wp-caption-text\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8\u30bf\u30b0\u306e\u30b3\u30fc\u30c9<\/figcaption><\/figure>\n<p>\u3053\u308c\u3092WordPress\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u306b\u306f\u300c\u5916\u89b3\u300d&gt;\u300c\u30c6\u30fc\u30de\u30a8\u30c7\u30a3\u30bf\u30fc\u300d\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002\u5b50\u30c6\u30fc\u30de\u304c\u89aa\u30c6\u30fc\u30de\u304b\u3089\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u30d5\u30a1\u30a4\u30eb\u3092\u7d99\u627f\u3057\u3066\u3044\u308b\u5834\u5408\u3001<strong>header.php<\/strong>\u306f\u3053\u3053\u306b\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u3002\u30d5\u30a1\u30a4\u30eb\u30ea\u30b9\u30c8\u3067\u89aa\u30c6\u30fc\u30de\u306e\u540d\u524d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u30a2\u30af\u30bb\u30b9\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72373\" aria-describedby=\"caption-attachment-72373\" style=\"width: 1319px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/wordpress-theme-editor-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72373 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/wordpress-theme-editor-1-1.png\" alt=\"\u5b50\u30c6\u30fc\u30de\u306eWordPress\u30c6\u30fc\u30de\u30a8\u30c7\u30a3\u30bf\u30fc\" width=\"1319\" height=\"809\"><\/a><figcaption id=\"caption-attachment-72373\" class=\"wp-caption-text\">\u5b50\u30c6\u30fc\u30de\u306eWordPress\u30c6\u30fc\u30de\u30a8\u30c7\u30a3\u30bf\u30fc<\/figcaption><\/figure>\n<p>\u30a8\u30c7\u30a3\u30bf\u30fc\u3067<strong>header.php<\/strong>\u3092\u898b\u3064\u3051\u3066\u9078\u629e\u3057\u305f\u3089\u3001<strong>&lt;\/head&gt;<\/strong>\u30bf\u30b0\u306e\u76f4\u524d\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72375\" aria-describedby=\"caption-attachment-72375\" style=\"width: 1322px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/edit-header-template-1-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72375 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/edit-header-template-1-1-1.png\" alt=\"WordPress\u3067header.php\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3059\u308b\" width=\"1322\" height=\"819\"><\/a><figcaption id=\"caption-attachment-72375\" class=\"wp-caption-text\">WordPress\u3067header.php\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3059\u308b<\/figcaption><\/figure>\n<p>\u6700\u5f8c\u306b\u300c\u30d5\u30a1\u30a4\u30eb\u3092\u66f4\u65b0\u300d\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u306e\u3092\u304a\u5fd8\u308c\u306a\u304f\u3002\u3053\u308c\u3067\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u304cWordPress\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>3. Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3001WordPress\u3092Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3068\u7d71\u5408\u3059\u308b<\/h3>\n<p>WordPress\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u8ffd\u52a0\u3059\u308b\u3082\u3046\u4e00\u3064\u306e\u624b\u6cd5\u3068\u3057\u3066\u3001<a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<\/a> \u3082\u5229\u7528\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u5206\u6790\u3060\u3051\u3067\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u76ee\u7684\u306e\u305f\u3081\u306b\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u30bf\u30b0\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3067\u3059\u3002\u3053\u308c\u3092\u4f7f\u3048\u3070\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5206\u6790<\/a>\u3084<a href=\"https:\/\/kinsta.com\/blog\/wordpress-ab-testing-tools\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6700\u9069\u5316<\/a>\u3092\u76ee\u7684\u3068\u3057\u305f\u3082\u306e\u306a\u3069\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30bf\u30b0\u3084\u30b3\u30fc\u30c9\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u3059\u3070\u3084\u304f\u7c21\u5358\u306b\u66f4\u65b0\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>WordPress\u30b5\u30a4\u30c8\u3067\u76f4\u63a5\u30b3\u30fc\u30c9\u3092\u7de8\u96c6\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u304b\u3089\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u8ffd\u52a0\u3001\u66f4\u65b0\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30a8\u30e9\u30fc\u304c\u6e1b\u308a\u3001\u30bf\u30b0\u8a2d\u5b9a\u306e\u969b\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/hire-wordpress-developer\/\">\u958b\u767a\u8005<\/a>\u306e\u624b\u9593\u304c\u6e1b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u5b9f\u88c5\u3059\u308b\u6700\u3082\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3001\u7121\u6599\u306e<a href=\"https:\/\/wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\">Google Tag Manager for WordPress\u30d7\u30e9\u30b0\u30a4\u30f3<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u73fe\u5728\u3001300,000\u4ef6\u4ee5\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30685\u3064\u661f\u8a55\u4fa1\u3092\u8a87\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72378\" aria-describedby=\"caption-attachment-72378\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Google-Tag-Manager-for-WordPress-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72378 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Google-Tag-Manager-for-WordPress-1.jpg\" alt=\"\u300cGoogle Tag Manager for WordPress\u300d\u30d7\u30e9\u30b0\u30a4\u30f3\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72378\" class=\"wp-caption-text\">\u300cGoogle Tag Manager for WordPress\u300d\u30d7\u30e9\u30b0\u30a4\u30f3<\/figcaption><\/figure>\n<p>Google Tag Manager\u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3001WordPress\u30ea\u30dd\u30b8\u30c8\u30ea\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u304b\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-admin\/\">WordPress\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9<\/a>\u306e\u300c\u30d7\u30e9\u30b0\u30a4\u30f3\u300d&gt;\u300c\u65b0\u898f\u8ffd\u52a0\u300d\u3067\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u691c\u7d22\u3057\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u6b21\u306b\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30b3\u30f3\u30c6\u30ca\u4f5c\u6210\u3078\u3068\u9032\u307f\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u624b\u9806\u304c\u5b8c\u4e86\u3057\u305f\u3089\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304b\u3089\u30b3\u30f3\u30c6\u30caID\u3092\u30b3\u30d4\u30fc\uff08\u300c\u7ba1\u7406\u300d\u30bf\u30d6\u306b\u79fb\u52d5\u3057\u3001<strong>GTM<\/strong>\u3067\u59cb\u307e\u308bID\u3092\u63a2\u3059\uff09\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72164\" aria-describedby=\"caption-attachment-72164\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72164\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/find-container-id-1.png\" alt=\"Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30b3\u30f3\u30c6\u30caID\" width=\"1500\" height=\"902\"><figcaption id=\"caption-attachment-72164\" class=\"wp-caption-text\">Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e\u30b3\u30f3\u30c6\u30caID<\/figcaption><\/figure>\n<p>\u6b21\u306b\u3001WordPress\u30b5\u30a4\u30c8\u306b\u623b\u308a\u3001\u5148\u307b\u3069\u306eGoogle\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fcID\u3092\u30d7\u30e9\u30b0\u30a4\u30f3\u8a2d\u5b9a\u30da\u30fc\u30b8\u306e\u8a72\u5f53\u3059\u308b\u30d5\u30a3\u30fc\u30eb\u30c9\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002\u8a2d\u5b9a\u753b\u9762\u3078\u306f\u300c\u8a2d\u5b9a\u300d&gt;\u300c<strong>Google Tag Manager<\/strong>\u300d\u3068\u3044\u3046\u6d41\u308c\u3067\u79fb\u52d5\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72381\" aria-describedby=\"caption-attachment-72381\" style=\"width: 1523px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Google-Tag-Manager-for-WordPress-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72381 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/Google-Tag-Manager-for-WordPress-1.png\" alt=\"\u30b3\u30f3\u30c6\u30caID\u3092\u300cGoogle Tag Manager\u300d\u30d7\u30e9\u30b0\u30a4\u30f3\u306b\u8ffd\u52a0\" width=\"1523\" height=\"925\"><\/a><figcaption id=\"caption-attachment-72381\" class=\"wp-caption-text\">\u30b3\u30f3\u30c6\u30caID\u3092\u300cGoogle Tag Manager\u300d\u30d7\u30e9\u30b0\u30a4\u30f3\u306b\u8ffd\u52a0<\/figcaption><\/figure>\n<p>\u3053\u308c\u3067\u3001Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3067\u8a2d\u5b9a\u3057\u305f\u30bf\u30b0\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bf\u30b0\u3092\u542b\u3080\uff09\u306f\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4ecb\u3057WordPress\u30b5\u30a4\u30c8\u3067\u6a5f\u80fd\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>4. \u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u7406\u7531\u304b\u3089Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b<\/h3>\n<p>\u6700\u5f8c\u306e\u65b9\u6cd5\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u30ed\u30fc\u30ab\u30eb\u306e\u30b5\u30fc\u30d0\u30fc\u3067\u540c\u671f\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u65b9\u6cd5\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/1032389?hl=en\">Google\u306b\u516c\u5f0f\u306b\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u3066\u3044\u306a\u3044<\/a>\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u308c\u3092\u5b9f\u884c\u3059\u308b\u7406\u7531\u306f\u8907\u6570\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u307e\u305a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b\u3068\u3001\u5916\u90e8HTTP\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30d5\u30a1\u30a4\u30eb\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u3092\u5b8c\u5168\u306b\u5236\u5fa1\u3067\u304d\u308b\u305f\u3081\u3001<a href=\"https:\/\/kinsta.com\/jp\/learn\/speed-up-wordpress\/#add-expires-headers\">\u5229\u7528\u3057\u3066\u3044\u308b\u30b5\u30fc\u30d0\u30fc\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u30d8\u30c3\u30c0\u30fc<\/a>\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/learn\/speed-up-wordpress\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/a>\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306b\u91cd\u8981\u3067\u3059\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-pagespeed-insights\/\">Google\u306ePageSpeed Insights<\/a>\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b9\u30af\u30ea\u30d7\u30c8\u306b\u5bfe\u3057\u3066\u300c<a href=\"https:\/\/kinsta.com\/jp\/blog\/leverage-browser-caching\/\">\u9759\u7684\u306a\u30a2\u30bb\u30c3\u30c8\u3068\u52b9\u7387\u7684\u306a\u30ad\u30e3\u30c3\u30b7\u30e5\u30dd\u30ea\u30b7\u30fc\u306e\u914d\u4fe1<\/a>\u300d\u3068\u3044\u3046\u63a8\u5968\u4e8b\u9805\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72158\" aria-describedby=\"caption-attachment-72158\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72158\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/pagespeed-insights-analytics-1.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u95a2\u3057\u3066\u306e\u63a8\u5968\u4e8b\u9805\u306e\u4f8b\" width=\"1500\" height=\"861\"><figcaption id=\"caption-attachment-72158\" class=\"wp-caption-text\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u95a2\u3057\u3066\u306e\u63a8\u5968\u4e8b\u9805\u306e\u4f8b<\/figcaption><\/figure>\n<p>\u3053\u308c\u306e\u554f\u984c\u306f\u3001\u4e0a\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30ad\u30e3\u30c3\u30b7\u30e5\u4fdd\u5b58\u6642\u9593\u304c2\u6642\u9593\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002\u3053\u308c\u306f\u3001Google\u304c\u4f55\u304b\u3092\u5909\u66f4\u3057\u305f\u969b\u306b\u306f\u3001\u305d\u306e\u66f4\u65b0\u304c\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u53ef\u80fd\u306a\u9650\u308a\u7d20\u65e9\u304f\u9069\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u81ea\u3089\u306e\u30b5\u30fc\u30d0\u30fc\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u30db\u30b9\u30c8\u3059\u308c\u3070\u3001\u30ad\u30e3\u30c3\u30b7\u30e5\u4fdd\u5b58\u6642\u9593\u3092\u5909\u66f4\u3057\u3066<a href=\"https:\/\/kinsta.com\/blog\/third-party-performance\/\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5411\u4e0a<\/a>\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>Complete Analytics Optimization Suite\u3092\u4f7f\u3063\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b<\/h4>\n<p>\u3053\u308c\u3092\u884c\u3046\u305f\u3081\u306b\u306f\u3001Daan van den Bergh\u6c0f\u958b\u767a\u306e\u7121\u6599\u30d7\u30e9\u30b0\u30a4\u30f3\u3067\u3042\u308b\u3001<a href=\"https:\/\/wordpress.org\/plugins\/host-analyticsjs-local\/\">Complete Analytics Optimization Suite (CAOS)<\/a> \u306e\u4f7f\u7528\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u73fe\u5728\u300120,000\u4ef6\u4ee5\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u30015\u3064\u661f\u8a55\u4fa1\u3092\u8a87\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72383\" aria-describedby=\"caption-attachment-72383\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/CAOS-Host-Google-Analytics-Locally-plugin-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72383 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/CAOS-Host-Google-Analytics-Locally-plugin-1.jpg\" alt=\"WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cCAOS | Host Google Analytics Locally\u300d\" width=\"1500\" height=\"500\"><\/a><figcaption id=\"caption-attachment-72383\" class=\"wp-caption-text\">WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cCAOS | Host Google Analytics Locally\u300d<\/figcaption><\/figure>\n<p>WordPress\u30ea\u30dd\u30b8\u30c8\u30ea\u304b\u3089\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u304b\u3001WordPress\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u306e\u300c<strong>\u30d7\u30e9\u30b0\u30a4\u30f3<\/strong>\u300d&gt;\u300c<strong>\u65b0\u898f\u8ffd\u52a0<\/strong>\u300d\u304b\u3089\u691c\u7d22\u3057\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CHAOS\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306eJavaScript\u30d5\u30a1\u30a4\u30eb\uff08analytics.js\uff09\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u30db\u30b9\u30c8\u3057\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/disable-wp-cron\/\">using wp_cron()<\/a>\u3092\u4f7f\u7528\u3057\u3066\u30d5\u30a1\u30a4\u30eb\u3092\u6700\u65b0\u306e\u72b6\u614b\u306b\u4fdd\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u305d\u306e\u4ed6\u306e\u6a5f\u80fd\u306b\u3088\u308a\u3001\u6b21\u306e\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8a2a\u554f\u8005\u306eIP\u30a2\u30c9\u30ec\u30b9\u3092\u533f\u540d\u5316<\/li>\n<li>\u76f4\u5e30\u7387\u306e\u8abf\u6574\u3092\u8a2d\u5b9a<\/li>\n<li>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30b9\u30af\u30ea\u30d7\u30c8\u306e\u8a2d\u7f6e\u5834\u6240\uff08\u30d8\u30c3\u30c0\u30fc\u307e\u305f\u306f\u30d5\u30c3\u30bf\u30fc\uff09\u3092\u5909\u66f4<\/li>\n<\/ul>\n<p>\u3053\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3059\u308b\u524d\u306b\u3001\u5fc5\u305a\u65e2\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6e08\u307f\u306e\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u7cfb\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u7121\u52b9\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>CAOS\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u3092\u5165\u529b\u3059\u308b\u3068\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u306b\u3088\u308aGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306b\u5fc5\u8981\u306a\u30b3\u30fc\u30c9\u304cWordPress\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002\u6b21\u306b\u3001analytics.js\u30d5\u30a1\u30a4\u30eb\u304c\u30b5\u30fc\u30d0\u30fc\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u4fdd\u5b58\u3055\u308c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-cron-job\/\">wp_cron()<\/a>\u3067\u5b9a\u671f\u7684\u306b\u66f4\u65b0\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u300c<strong>\u8a2d\u5b9a<\/strong>\u300d&gt;\u300cOptimize Analytics\u300d\u306b\u79fb\u52d5\u3057\u3001\u300cPosition of tracking code\u300d\u304b\u3089\u300cFooter\u300d\u3092\u9078\u629e\u3057\u3066\u3001\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u30d5\u30c3\u30bf\u30fc\u3067\u8aad\u307f\u8fbc\u3080\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_72393\" aria-describedby=\"caption-attachment-72393\" style=\"width: 1633px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/CAOS-Host-Google-Analytics-Locally-settings-1-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72393 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/05\/CAOS-Host-Google-Analytics-Locally-settings-1-1.png\" alt=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b\u8a2d\u5b9a\" width=\"1633\" height=\"1008\"><\/a><figcaption id=\"caption-attachment-72393\" class=\"wp-caption-text\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b\u8a2d\u5b9a<\/figcaption><\/figure>\n<p><strong>CAOS<\/strong>\u306f\u4ed6\u306e<strong>Google<\/strong>\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30d7\u30e9\u30b0\u30a4\u30f3\u3068\u306f\u9023\u52d5\u3057\u3066\u6a5f\u80fd\u3057\u306a\u3044\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>Perfmatters\u3092\u4f7f\u3063\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b<\/h4>\n<p>\u30ed\u30fc\u30ab\u30eb\u3067\u306e\u540c\u671f\u306b\u306f\u3001<a href=\"https:\/\/perfmatters.io\/\">Perfmatters<\/a>\u30d7\u30e9\u30b0\u30a4\u30f3\u3082\u4f7f\u3048\u307e\u3059\u3002\u3053\u308c\u306f\u3001Brian Jackson\u6c0f\u3068\u305d\u306e\u5144\u5f1fBrett\u6c0f\u306b\u3088\u308a\u958b\u767a\u3055\u308c\u305f\u6709\u6599\u30b5\u30a4\u30c8\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6700\u9069\u5316\u30d7\u30e9\u30b0\u30a4\u30f3\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_72157\" aria-describedby=\"caption-attachment-72157\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-72157\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/04\/perfmatters-1-1.png\" alt=\"WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cPerfmatters\u300d\" width=\"1500\" height=\"542\"><figcaption id=\"caption-attachment-72157\" class=\"wp-caption-text\">WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u300cPerfmatters\u300d<\/figcaption><\/figure>\n<p>\u591a\u304f\u306e\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u306e\u4e00\u3064\u3092\u5229\u7528\u3057\u3066\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0ID\u306e\u5165\u529b\u304b\u3089Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30ed\u30fc\u30ab\u30eb\u3067\u306e\u540c\u671f\u304c\u3067\u304d\u307e\u3059\u3002CAOS\u3068\u540c\u69d8\u306b\u3001\u30d8\u30c3\u30c0\u30fc\u306e\u4ee3\u308f\u308a\u306b\u30d5\u30c3\u30bf\u30fc\u3067\u30b9\u30af\u30ea\u30d7\u30c8\u3092\u8aad\u307f\u8fbc\u3080\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h2>\u307e\u3068\u3081<\/h2>\n<p><a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3084\u7ba1\u7406\u8005\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u30c4\u30fc\u30eb\u3067\u3059\u304c\u3001\u3053\u308c\u304c<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-analytics-alternatives\/\">\u552f\u4e00\u306e\u5206\u6790\u30c4\u30fc\u30eb\u3068\u3044\u3046\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/a>\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306e\u884c\u52d5\u3001\u53c2\u7167\u5143\u3001\u305d\u306e\u4ed6\u306e\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-seo\/\">\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9<\/a>\u3084<a href=\"https:\/\/kinsta.com\/blog\/growing-saas-company\/\">\u30d6\u30e9\u30f3\u30c9<\/a>\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u30b5\u30a4\u30c8\u306b\u63a5\u7d9a\u3059\u308b\u306b\u306f\u3001\u6b21\u306e\u3044\u305a\u308c\u304b\u306e\u65b9\u6cd5\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u30d7\u30e9\u30b0\u30a4\u30f3\uff08Site Kit\u307e\u305f\u306fGA Google Analytics\uff09\u3092\u4f7f\u7528\u3057\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u306b\u8ffd\u52a0\u3059\u308b<\/li>\n<li>\u30c6\u30fc\u30de\u306b\u30b3\u30fc\u30c9\u3092\u76f4\u63a5\u8ffd\u52a0\u3057\u3066\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068WordPress\u3092\u624b\u52d5\u3067\u63a5\u7d9a\u3059\u308b<\/li>\n<li>Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3057\u3066Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3068WordPress\u3092\u63a5\u7d9a\u3059\u308b\uff08Google Tag Manager for WordPress\u306a\u3069\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3068\u7c21\u5358\uff09<\/li>\n<li>\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u4e0a\u306e\u7406\u7531\u304b\u3089\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u30ed\u30fc\u30ab\u30eb\u3067\u540c\u671f\u3059\u308b\uff08CAOS\u307e\u305f\u306fPerfmatters\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\uff09<\/li>\n<\/ol>\n<p>WordPress\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u3001\u4f55\u304b\u3054\u610f\u898b\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u307e\u305f\u5225\u306e\u65b9\u6cd5\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f\u304a\u6c17\u8efd\u306b\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u591a\u304f\u306eWordPress\u30e6\u30fc\u30b6\u30fc\u304c\u3001Google\u30a2\u30ca &#8230;<\/p>\n","protected":false},"author":38,"featured_media":28305,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[62,36],"topic":[749],"class_list":["post-22539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-analytics","tag-wordpress","topic-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u8ffd\u52a0\u3059\u308b4\u3064\u306e\u7c21\u5358\u306a\u65b9\u6cd5<\/title>\n<meta name=\"description\" content=\"Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092WordPress\u306b\u63a5\u7d9a\u3059\u308b\u65b9\u6cd5\u3092\u304a\u63a2\u3057\u3067\u3059\u304b\uff1fGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u3092WordPress\u30b5\u30a4\u30c8\u306b\u8ffd\u52a0\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u30d1\u30bf\u30fc\u30f3\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kinsta.com\/jp\/blog\/google-analytics-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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content=\"https:\/\/www.facebook.com\/Kinsta-Japan-334616080691171\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/fm.brianleejackson\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-27T10:27:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T11:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/02\/google-analytics-wordpress.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1460\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Jackson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" 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