{"id":24101,"date":"2019-09-04T07:48:26","date_gmt":"2019-09-04T14:48:26","guid":{"rendered":"https:\/\/kinsta.com\/?p=49894"},"modified":"2023-08-29T08:12:08","modified_gmt":"2023-08-28T23:12:08","slug":"google-sitelinks","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/google-sitelinks\/","title":{"rendered":"\u30b5\u30a4\u30c8\u5411\u3051\u306bGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u53d6\u5f97\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p>\u691c\u7d22\u9806\u4f4d\u306f\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u304c\u3001Google\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u53d6\u5f97\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/\">\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3059<\/a>\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3092\u3054\u5b58\u77e5\u3067\u3059\u304b\uff1f<\/p>\n<p>\u3061\u3087\u3063\u3068\u57fa\u672c\u306b\u7acb\u3061\u8fd4\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/keyword-research\/\">\u4e3b\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u9ad8\u3044\u30e9\u30f3\u30af\u3092\u7dad\u6301\u3059\u308b<\/a>\u3053\u3068\u3067\u3001\u4e00\u8cab\u6027\u306e\u3042\u308b\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u53d6\u308a\u8fbc\u307f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6210\u529f\uff08\u304a\u3088\u3073\u6210\u9577\uff09\u3092\u4fc3\u9032\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u3059\u308b\u306e\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u304c\u3001SERP\u304b\u3089\u5b9f\u969b\u306b\u300c<a href=\"https:\/\/kinsta.com\/jp\/blog\/conversion-rate-optimization-tips\/\">\u30af\u30ea\u30c3\u30af\u3057\u3066\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9<\/a>\u300d\u3057\u3066\u3082\u3089\u308f\u306a\u3044\u9650\u308a\u3001\u610f\u5473\u3092\u6301\u3061\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3053\u3067\u3001Google\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u51fa\u756a\u3067\u3059\u3002Google\u691c\u7d22\u7d50\u679c\u753b\u9762\u306e\u591a\u304f\u306e\u300c\u9762\u7a4d\u300d\u3092\u5360\u3081\u3001\u7d50\u679c\u3068\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u4eba\u3092\u5897\u3084\u3057\u307e\u3059\u3002<\/p>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001 <a href=\"https:\/\/kinsta.com\/blog\/wordpress-ab-testing-tools\/\">\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09<\/a>\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u4f7f\u3048\u308b\u512a\u308c\u305f\u9078\u629e\u80a2\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u3001SEO\u3092\u5f37\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u3064\u3044\u3066\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u3053\u3068\u3092\u5b66\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<p>\u305d\u308c\u3067\u306f\u53c2\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3055\u3066\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u3069\u3046\u3059\u308c\u3070\u53d6\u5f97\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h2 id=\"what\">Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3068\u306f\uff1f<\/h2>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u30da\u30fc\u30b8\uff08SERP\uff09\u306e\u6700\u521d\u306e\u691c\u7d22\u7d50\u679c\u306e\u4e0b\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u5185\u90e8\u30ea\u30f3\u30af\u3067\u3042\u308a\u3001\u7c21\u5358\u306a\u8aac\u660e\u304c\u8a18\u8f09\u3055\u308c\u307e\u3059\u3002\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u691c\u7d22\u3059\u308b\u969b\u306b\u3088\u304f\u8868\u793a\u3055\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u3092\u79fb\u52d5\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u304d\u3063\u3068\u3042\u306a\u305f\u3082\u3001\u4e0b\u306b2\u30014\u3001\u307e\u305f\u306f6\u500b\u306e\u5185\u90e8\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u305f\u3001\u4e0a\u4f4d\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-search-operators\/\">Google\u691c\u7d22<\/a>\u7d50\u679c\u3092\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002\u3053\u308c\u3053\u305d\u304cGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3067\u3042\u308a\u3001\u6b21\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<figure style=\"width: 779px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/google-sitelinks-in-serps.jpg\" alt=\"SERP\u3067\u8868\u793a\u3055\u308c\u308bGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"779\" height=\"541\"><figcaption class=\"wp-caption-text\">SERP\u3067\u8868\u793a\u3055\u308c\u308bGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u30d6\u30e9\u30f3\u30c9\u3092\u691c\u7d22\u3059\u308b\u3068\u304d\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306b\u6700\u3082\u5408\u81f4\u3059\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u300cBarneys\u300d\u3092\u691c\u7d22\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u300c\u30c7\u30b6\u30a4\u30ca\u30fc \u30ec\u30c7\u30a3\u30fc\u30b9 \u6d0b\u670d\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u76f4\u63a5\u3053\u306e\u30da\u30fc\u30b8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u5411\u4e0a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u8ffd\u52a0\u306e\u30af\u30ea\u30c3\u30af\u306a\u3057\u3067\u9078\u629e\u3057\u305f\u30da\u30fc\u30b8\u306b\u76f4\u63a5\u79fb\u52d5\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2 id=\"why\">Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u91cd\u8981\u3067\u3042\u308b4\u3064\u306e\u7406\u7531<\/h2>\n<p>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u305d\u306e\u3082\u306e\u3068\u8a2a\u554f\u8005\u306e\u4e21\u65b9\u306b\u5229\u76ca\u3092\u3082\u305f\u3089\u3059\u7406\u7531\u306f\u305f\u304f\u3055\u3093\u3002<\/p>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u91cd\u8981\u306a4\u3064\u306e\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<h3>1. Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u30af\u30eb\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09\u3092\u6539\u5584<\/h3>\n<p>\u512a\u308c\u305f\u30af\u30ea\u30c3\u30af\u7387\u3068\u306f\u3001\u3064\u307e\u308a\u3001\u4eba\u6c17\u306e\u30ea\u30f3\u30af\u2014\u7279\u5b9a\u306e\u691c\u7d22\u30af\u30a8\u30ea\u3068\u306e\u95a2\u9023\u6027\u306b\u76f4\u63a5\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u691c\u7d22\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3088\u308a\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30da\u30fc\u30b8\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u76ee\u7684\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u76f4\u63a5\u7684\u306a\u52d5\u7dda\u304c\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u306a\u305cCTR\u3092\u6c17\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u5e73\u5747\u3057\u3066\u3001Google\u306e\u4e0a\u4f4d3\u3064\u306e\u691c\u7d22\u7d50\u679c\u306f\u3001\u5927\u90e8\u5206\u306e\u30af\u30ea\u30c3\u30af\u3092\u7372\u5f97\u3057\u307e\u3059\uff08<a href=\"https:\/\/www.advancedwebranking.com\/ctrstudy\/\">AWR<\/a>\u8abf\u3079\uff09\u3002\u4ee5\u964d\u306e\u691c\u7d22\u7d50\u679c\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u78ba\u7387\u306f\u3001\u6025\u901f\u306b\u4f4e\u4e0b\u3057\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1238px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/ctr-study.jpg\" alt=\"\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb\" width=\"1238\" height=\"446\"><figcaption class=\"wp-caption-text\">\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb<\/figcaption><\/figure>\n<p>\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30da\u30fc\u30b8\u306b\u691c\u7d22\u8005\u304c\u3059\u3050\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/alternative-search-engines\/\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a>\u304b\u3089\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u3092\u8a98\u5c0e\u3067\u304d\u307e\u3059\u3002\u305d\u3057\u3066\u3001SERP\u3067\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u4eba\u304c\u591a\u3044\u307b\u3069\u3001\u305d\u306e\u691c\u7d22\u8a9e\u306b\u5bfe\u3057\u3066\u4e00\u8cab\u3057\u305f\u30e9\u30f3\u30af\u4ed8\u3051\u304c\u306a\u3055\u308c\u3001\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u3001Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f<a href=\"https:\/\/www.ppchero.com\/case-study-do-people-actually-click-sitelinks\/\">CTR\u309264%\u5411\u4e0a\u3055\u305b\u308b<\/a>\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u7528\u306b\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3057\u3066\u307f\u308b\u4fa1\u5024\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>2. Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u4fe1\u7528\u3068\u4fe1\u983c\u3092\u69cb\u7bc9<\/h3>\n<p>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3059\u3079\u3066\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u30b5\u30a4\u30c8\u3084\u6700\u9069\u5316\u304c\u4e0d\u5341\u5206\u306a\u30b5\u30a4\u30c8\u3067\u306f\u3001SERP\u306b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/47334?hl=en\">Google\u306e\u30b3\u30e1\u30f3\u30c8<\/a><\/p>\n<blockquote><p><em>\u300c\u691c\u7d22\u7d50\u679c\u306b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u8868\u793a\u3059\u308b\u306e\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6709\u76ca\u3060\u3068\u601d\u308f\u308c\u308b\u5834\u5408\u306e\u307f\u3067\u3059\u3002\u30b5\u30a4\u30c8\u306e\u69cb\u9020\u4e0a\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u9069\u5207\u306a\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u898b\u3064\u3051\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u307e\u305f\u306f\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u306b\u95a2\u9023\u3059\u308b\u3068\u601d\u308f\u308c\u306a\u3044\u5834\u5408\u306b\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u300d<br \/>\n<\/em><\/p><\/blockquote>\n<p>\u9006\u306b\u8a00\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u9069\u5207\u306b\u8a2d\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30af\u30a8\u30ea\u306b\u95a2\u9023\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001Google\u306e\u72d9\u3044\u306f\u3001\u691c\u7d22\u8005\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3059\u308b\u6700\u826f\u306e\u56de\u7b54\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3002\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306fGoogle\u306e\u691c\u7d22\u7d50\u679c\u3067\u975e\u5e38\u306b\u591a\u304f\u306e\u30b9\u30da\u30fc\u30b9\u3092\u4f7f\u7528\u3059\u308b\u305f\u3081\u3001\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u306a\u3044\u3001\u307e\u305f\u306f\u4fe1\u983c\u3067\u304d\u306a\u3044\u30b5\u30a4\u30c8\u306b\u3053\u306e\u3088\u3046\u306a\u30b9\u30da\u30fc\u30b9\u3092\u5272\u308a\u5f53\u3066\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306fGoogle\u691c\u7d22\u7d50\u679c\u306e\u591a\u304f\u306e\u300c\u9762\u7a4d\u300d\u3092\u5360\u3081\u307e\u3059\u3002\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u4e0a\u3067\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u3069\u308c\u3060\u3051\u306e\u30b9\u30da\u30fc\u30b9\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u304b\u306f\u3001\u3054\u89a7\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<figure style=\"width: 849px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/google-sitelinks-ondesktop.jpg\" alt=\"\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u753b\u9762\u3067\u898b\u305f\u3068\u304d\u306eGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"849\" height=\"901\"><figcaption class=\"wp-caption-text\">\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u753b\u9762\u3067\u898b\u305f\u3068\u304d\u306eGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u305d\u3057\u3066\u3001\u540c\u3058\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u30e2\u30d0\u30a4\u30eb\u753b\u9762\u3067\u8868\u793a\u3057\u305f\u6642\u306f\u3053\u3046\u306a\u308a\u307e\u3059\uff08\u753b\u9762\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u308b\uff09\u3002<\/p>\n<figure style=\"width: 376px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/google-sitelinks-on-mobile.jpg\" alt=\"\u30e2\u30d0\u30a4\u30eb\u753b\u9762\u3067\u898b\u308bGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"376\" height=\"745\"><figcaption class=\"wp-caption-text\">\u30e2\u30d0\u30a4\u30eb\u753b\u9762\u3067\u898b\u308bGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u3053\u308c\u3089\u306f\u4e21\u65b9\u3068\u3082\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4fe1\u983c\u3067\u304d\u308b\u3082\u306e\u3068\u3057\u3066\u5ba3\u4f1d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u8981\u56e0\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u691c\u7d22\u7d50\u679c\u304c\u6301\u3066\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u3001\u7279\u5225\u611f\u304c\u5897\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e2d\u306b\u306f\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u5185\u306b\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u304c\u8868\u793a\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 635px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/google-sitelinks-search-box.jpg\" alt=\"Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\" width=\"635\" height=\"323\"><figcaption class=\"wp-caption-text\">Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9<\/figcaption><\/figure>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306fSERP\u304b\u3089\u76f4\u63a5\u30b5\u30a4\u30c8\u5185\u304c\u691c\u7d22\u3067\u304d\u307e\u3059\u3002\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u304c\u3042\u308b\u3068\u3001CTR\u3068\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u304c\u4e00\u5c64\u5411\u4e0a\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5168\u4f53\u3068\u3057\u3066\u306e\u3088\u308a\u826f\u3044\u5370\u8c61\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3>3. Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u88fd\u54c1\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b<\/h3>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u76ee\u7684\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6700\u3082\u91cd\u8981\u306a\u30da\u30fc\u30b8\u306e\u4e00\u90e8\u3092\u691c\u7d22\u8005\u306b\u63d0\u793a\u3057\u3066\u3001\u691c\u7d22\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u3002\u3053\u308c\u3089\u306f\u3001\u305d\u3082\u305d\u3082\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u69cb\u9020\u3001 <a href=\"https:\/\/kinsta.com\/blog\/content-length\/\">\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\u3001\u304a\u3088\u3073\u691c\u7d22\u8a9e\u53e5\u306b\u57fa\u3065\u3044\u3066\u3001Google\u304c\u6700\u3082\u95a2\u9023\u6027\u304c\u9ad8\u3044\u3068\u8003\u3048\u308b\u30da\u30fc\u30b8\u3067\u3059\u3002<\/p>\n<p>Google\u304c\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u7528\u306b\u9078\u629e\u3059\u308b\u30da\u30fc\u30b8\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u3001\u4fa1\u683c\u30da\u30fc\u30b8\u3001\u30b5\u30a4\u30c8\u7d39\u4ecb\u30da\u30fc\u30b8\u3001\u307e\u305f\u306f\u30d6\u30ed\u30b0\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u307e\u305f\u306f\u4f1a\u793e\u306b\u3064\u3044\u3066\u77e5\u8b58\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/fomo.com\/\">Fomo<\/a>\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u4f1a\u793e\u306b\u95a2\u3059\u308b\u91cd\u8981\u306a\u30da\u30fc\u30b8\uff08\u5f53\u793e\u306b\u3064\u3044\u3066\uff09\u3001\u6709\u7528\u306a\u88fd\u54c1\u30da\u30fc\u30b8\uff08\u30a4\u30f3\u30c6\u30b0\u30ec\u30fc\u30b7\u30e7\u30f3\u3001\u88fd\u54c1\u7d39\u4ecb\u306a\u3069\uff09\u3001\u304a\u3088\u3073\u4fa1\u683c\u30da\u30fc\u30b8\u3084\u30d6\u30ed\u30b0\u306a\u3069\u306e\u91cd\u8981\u306a\u60c5\u5831\u3092\u5f37\u8abf\u3059\u308b\u4e0a\u3067\u3001\u3044\u3044\u50cd\u304d\u3092\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 599px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/brand-awareness-google-sitelinks.jpg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u52a9\u3051\u308b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"599\" height=\"375\"><figcaption class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u52a9\u3051\u308b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u691c\u7d22\u3092\u3059\u308b\u3068\u3001\u3053\u3061\u3089\u306eGoPro\u306e\u4f8b\u306e\u3088\u3046\u306b\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u307e\u305f\u306f\u88fd\u54c1\u30b7\u30ea\u30fc\u30ba\u306b\u3064\u3044\u3066\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u8868\u793a\u3055\u308c\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 620px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/product-ranges-google-sitelinks.jpg\" alt=\"\u88fd\u54c1\u30b7\u30ea\u30fc\u30ba\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"620\" height=\"362\"><figcaption class=\"wp-caption-text\">\u88fd\u54c1\u30b7\u30ea\u30fc\u30ba\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u306a\u304f\u3066\u3082\u3001\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u7406\u89e3\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u6f5c\u5728\u9867\u5ba2\u3092\u3042\u306a\u305f\u306e\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u88fd\u54c1\u30da\u30fc\u30b8\u306b\u5c0e\u304f\u30b9\u30d4\u30fc\u30c9\u3082\u52a0\u901f\u3002Google\u306b\u611f\u8b1d\uff01<\/p>\n<h3>4. Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3067\u3001\u3088\u308a\u6df1\u3044\u30da\u30fc\u30b8\u306e\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u304c\u53ef\u80fd\u306b<\/h3>\n<p>\u307b\u3068\u3093\u3069\u306e\u8a2a\u554f\u8005\u306f\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u307e\u305b\u3093\u3002\u3064\u307e\u308a\u3001\u4e0b\u5c64\u307e\u3067\u79fb\u52d5\u3059\u308b\u3053\u3068\u306a\u304f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u3001\u304a\u3088\u3073\u30b5\u30fc\u30d3\u30b9\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u307e\u3059\u3002<\/p>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6700\u3082\u4eba\u6c17\u306e\u3042\u308b\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30c8\u30c3\u30d7\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u3001\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u88fd\u54c1\u3001\u307e\u305f\u306f<a href=\"https:\/\/kinsta.com\/jp\/learn\/speed-up-wordpress\/\">\u983b\u7e41\u306b\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u3066\u3044\u308b\u30cf\u30a6\u30c4\u30fc\u30ac\u30a4\u30c9<\/a>\u304c\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3068\u3057\u3066\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306e\u597d\u4f8b\u306f\u3001\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30ca\u30fc\u304b\u3089\u8d77\u696d\u5bb6\u517c\u4f5c\u5bb6\u306b\u306a\u3063\u305f<a href=\"https:\/\/pjrvs.com\/\">\u30dd\u30fc\u30eb\u30fb\u30b8\u30e3\u30fc\u30d3\u30b9\u306e\u30b5\u30a4\u30c8<\/a>\u3067\u3059\u3002\u30c8\u30c3\u30d7\u8a18\u4e8b\u3068\u88fd\u54c1\u30da\u30fc\u30b8\u304c\u3059\u3079\u3066\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 607px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/deep-link-google-sitelinks.jpg\" alt=\"\u6df1\u3044\u5c64\u306e\u30da\u30fc\u30b8\u307e\u3067\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"607\" height=\"517\"><figcaption class=\"wp-caption-text\">\u6df1\u3044\u5c64\u306e\u30da\u30fc\u30b8\u307e\u3067\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u307e\u305f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30c4\u30fc\u30eb\u306b\u3082\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Ahrefs\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u306f\u7279\u5b9a\u306e\u30c4\u30fc\u30eb\u30da\u30fc\u30b8\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 615px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/tool-pages-google-sitelinks-ahrefs.jpg\" alt=\"Ahrefs\u306e\u30c4\u30fc\u30eb\u30da\u30fc\u30b8\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"615\" height=\"522\"><figcaption class=\"wp-caption-text\">Ahrefs\u306e\u30c4\u30fc\u30eb\u30da\u30fc\u30b8\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u6700\u3082\u91cd\u8981\u306a\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3002\u5168\u54e1\u3092\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u7d4c\u7531\u306b\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cfc\u8aad\u3092\u7c21\u7d20\u5316\u3057\u3001\u30da\u30fc\u30b8\u304b\u3089\u306e\u9867\u5ba2\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001SEO\u3068CTR\u306e\u6539\u5584\u306b\u52a0\u3048\u3066\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u3068\u3044\u3046\u610f\u5473\u3067\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n\n<div  class=\"featured-snippet\" id=\"featuredSnippet\">\n    <div class=\"featured-snippet__content\">\n        <h2>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u30ac\u30a4\u30c9<\/h2>\n        <div><p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u3001\u6709\u52b9\u5316\u3057\u305f\u308a\u3001\u9078\u629e\u3057\u305f\u308a\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u5b9a\u306e\u30af\u30a8\u30ea\u306b\u5bfe\u3057\u3066\u9069\u5207\u3068\u601d\u308f\u308c\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5bfe\u8c61\u306b\u3059\u308b\u306e\u306fGoogle\u306e\u4ed5\u4e8b\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u305d\u306e\u3082\u306e\u306f\u8a2d\u5b9a\u3067\u304d\u306a\u3044\u3082\u306e\u306e\u3001SEO\u306e\u89b3\u70b9\u304b\u3089\u3088\u3044\u3068\u3055\u308c\u3066\u3044\u308b\u9805\u76ee\u306b\u5f93\u3046\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u5287\u7684\u306b\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n    <\/div>\n    <div class=\"featured-snippet__footer\">\n        <div class=\"arrow-down\"><\/div>\n        <div class=\"featured-snippet__footer--content row nocol middle-xs between-xs reverse\">\n            <div style=\"margin-left: auto; position: relative; top: -1px\" class=\"row nocol middle-xs\">\n                <div class=\"color--mediumGray\" style=\"font-size: 14px; vertical-align: middle;\">\n                    <svg  class=\"icon icon--logo display--block\" aria-hidden=\"true\" focusable=\"false\"><use xlink:href=\"https:\/\/kinsta.com\/jp\/wp-content\/themes\/kinsta\/dist\/sprite.svg?v=e8af2143e3b8bceb5561b327e81ec085#logo\" \/><\/svg>                <\/div>\n                <div class=\"text--bold color--mediumGray\" style=\"padding-left: 3px;\">Support<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<h2 id=\"how-sitelinks\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u53d6\u5f97\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u307e\u305a\u306f\u4ed5\u65b9\u306e\u306a\u3044\u4e8b\u5b9f\u304b\u3089\u5fa9\u7fd2\u3067\u3059\u3002<\/p>\n<p>\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u72ec\u81ea\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u81ea\u3089\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u8868\u793a\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3001\u3069\u306e\u30ea\u30f3\u30af\u304c\u9078\u629e\u3055\u308c\u308b\u304b\u306f\u3001\u5b8c\u5168\u306b<a href=\"https:\/\/kinsta.com\/blog\/google-patents-seo-ranking-factors\/\">Google\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/a>\u6b21\u7b2c\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001SEO\u306e\u4ed6\u306e\u5074\u9762\u3068\u540c\u69d8\u306b\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u53d6\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3057\u3066\u304a\u304d\u305f\u3044\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u3055\u3089\u306b\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. \u56fa\u6709\u306e\u30b5\u30a4\u30c8\u540d\u3092\u6301\u3064<\/h3>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u4e3b\u306b\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u691c\u7d22\u306e\u969b\u306b\u4f7f\u7528\u3055\u308c\u308b\u305f\u3081\u3001\u4ed6\u306b\u306f\u306a\u3044\u540d\u524d\u3092\u4ed8\u3051\u308b\u3068\u30011\u4f4d\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u30d7\u30e9\u30b9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u30c7\u30b8\u30bf\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u300d\u306a\u3069\u306e\u3042\u308a\u304d\u305f\u308a\u306a\u540d\u524d\u306f\u5c11\u3057\u82e6\u52b4\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u822c\u7684\u306a\u30c7\u30b8\u30bf\u30eb\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u304b\u3001\u3053\u306e\u7279\u5b9a\u306e\u4f1a\u793e\u3092\u691c\u7d22\u3057\u3066\u3044\u308b\u304b\u3001Google\u306b\u306f\u628a\u63e1\u3059\u308b\u306e\u304c\u96e3\u3057\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n<figure style=\"width: 801px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/unique-brand-name-for-sitelinks.jpg\" alt=\"\u822c\u7684\u3059\u304e\u308b\u540d\u524d\u306fGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u306f\u5411\u3044\u3066\u3044\u306a\u3044\" width=\"801\" height=\"886\"><figcaption class=\"wp-caption-text\">\u822c\u7684\u3059\u304e\u308b\u540d\u524d\u306fGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u306f\u5411\u3044\u3066\u3044\u306a\u3044<\/figcaption><\/figure>\n<p>\u3042\u3044\u307e\u3044\u306a\u540d\u524d\uff08\u8907\u6570\u306e\u610f\u5473\u3092\u6301\u3064\uff09\u306e\u4f1a\u793e\u3067\u3042\u3063\u3066\u3082\u3001\u9069\u5207\u306a\u6761\u4ef6\u4e0b\u3067\u306f\u3001\u3046\u307e\u304f\u30e9\u30f3\u30af\u304c\u8abf\u6574\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Google\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u3092\u7406\u89e3\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u300cApple\u300d\u3092\u691c\u7d22\u3057\u3066\u3082\u3001\u679c\u7269\u306e\u300c\u308a\u3093\u3054\u300d\u3067\u306f\u306a\u304f\u300c\u30a2\u30c3\u30d7\u30eb\u793e\u300d\u306b\u95a2\u9023\u3057\u305f\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u975e\u5e38\u306b\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u30d7\u30ec\u30bc\u30f3\u30b9\u304c\u306a\u3051\u308c\u3070\u3001\u304b\u306a\u308a\u4e00\u822c\u7684\u306a\u540d\u524d\u3067\u4e0a\u4f4d\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u306f\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p>\u4f1a\u793e\u3092\u65e2\u306b\u904b\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u3001SEO\u306e\u305f\u3081\u3060\u3051\u306b\u540d\u524d\u3092\u5909\u66f4\u3059\u308b\u306e\u306f\u3084\u3081\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u975e\u5e38\u306b\u8907\u96d1\u306a\u4f5c\u696d\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u30ea\u30b9\u30af\u3068\u56f0\u96e3\u304c\u4ecb\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u8d77\u696d\u524d\u3067\u3042\u308c\u3070\u3001\u56fa\u6709\u306e\u4f1a\u793e\u540d\u3092\u9078\u629e\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u30d6\u30e9\u30f3\u30c9\u540d\u304c\u691c\u7d22\u3055\u308c\u305f\u969b\u306b\u3001\u5927\u3044\u306b\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-agency\/\">WordPress\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u306e\u958b\u59cb\u3068\u904b\u55b6\u3092\u6210\u529f\u3055\u305b\u308b\u65b9\u6cd5\u5fb9\u5e95\u30ac\u30a4\u30c9<\/a>\u3082\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2. \u30d6\u30e9\u30f3\u30c9\u540d\u304c\u691c\u7d22\u3055\u308c\u305f\u6642\u306b\u691c\u7d22\u7d50\u679cNo.1\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b<\/h3>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u4e00\u756a\u4e0a\u306b\u8868\u793a\u3055\u308c\u305f\u691c\u7d22\u7d50\u679c\u306b\u306e\u307f\u5272\u308a\u5f53\u3066\u3089\u308c\u308b\u305f\u3081\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u53d6\u5f97\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u5f97\u308b\u306b\u306f\u30011\u4f4d\u3092\u78ba\u4fdd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 804px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/rank-your-brand-name.jpg\" alt=\"\u30d6\u30e9\u30f3\u30c9\u540d\u306b\u3064\u3044\u30661\u4f4d\u306b\u30e9\u30f3\u30af\u3057\u3066\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u53d6\u5f97\u3078\" width=\"804\" height=\"559\"><figcaption class=\"wp-caption-text\">\u30d6\u30e9\u30f3\u30c9\u540d\u306b\u3064\u3044\u30661\u4f4d\u306b\u30e9\u30f3\u30af\u3057\u3066\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u53d6\u5f97\u3078<\/figcaption><\/figure>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u307e\u305f\u306f\u4f1a\u793e\u540d\u3092\u56fa\u6709\u306e\u3082\u306e\u306b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-site-examples\/\">\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5b58\u5728\u611f<\/a>\u3092\u5f37\u5316\u3059\u308b\u305f\u3081\u306b\u3067\u304d\u308b\u9650\u308a\u306e\u3053\u3068\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d0\u30c3\u30af\u30ea\u30f3\u30af\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3001\u3059\u3079\u3066\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u53c2\u7167\u30fb\u5f15\u7528\u3067\u6b63\u3057\u3044\u540d\u524d\u3001\u4f4f\u6240\u3001\u96fb\u8a71\u756a\u53f7\u3001URL\u304c\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u30a2\u30af\u30c6\u30a3\u30d6\u306b\u4fdd\u3061\u3001<a href=\"https:\/\/kinsta.com\/jp\/topics\/content-strategy\/\">\u30d6\u30ed\u30b0<\/a>\u306a\u3069\u306e<a href=\"https:\/\/kinsta.com\/jp\/topics\/content-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5<\/a>\u3092\u7528\u3044\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u8a8d\u77e5\u5ea6\u3092\u30a6\u30a7\u30d6\u5168\u4f53\u306b\u4e00\u5c64\u5e83\u3081\u307e\u3059\u3002<\/p>\n<h3>3. \u69cb\u9020\u5316\u30c7\u30fc\u30bf\u3092\u4f7f\u3046<\/h3>\n<p>\u30ea\u30c3\u30c1\u30b9\u30cb\u30da\u30c3\u30c8\u307e\u305f\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/schema-markup-wordpress\/\">\u30b9\u30ad\u30fc\u30de<\/a>\u3068\u3082\u547c\u3070\u308c\u308b\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001Google\u3084<a href=\"https:\/\/kinsta.com\/jp\/blog\/alternative-search-engines\/\">\u4ed6\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a>\u304c\u30b5\u30a4\u30c8\u3092\u3088\u308a\u3088\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u69cb\u9020\u5316\u30c7\u30fc\u30bf\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/best-wordpress-review-plugins\/\">\u30ec\u30d3\u30e5\u30fc\u306e\u8868\u793a<\/a>\u3084\u30a4\u30d9\u30f3\u30c8\u30b9\u30cb\u30da\u30c3\u30c8\u306a\u3069\u3001SERP\u3067\u306e\u30b5\u30a4\u30c8\u306e\u5916\u89b3\u6539\u5584\u306b\u5f79\u7acb\u3061\u307e\u3059\u304c\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u304a\u3044\u3066\u3082\u6709\u76ca\u3067\u3059\u3002<\/p>\n<p>Google\u306b\u5bfe\u3057\u3066\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u8003\u616e\u3057\u3066\u6b32\u3057\u3044\u30e1\u30cb\u30e5\u30fc\u3092\u4f1d\u3048\u3001\u30b5\u30a4\u30c8\u7d39\u4ecb\u30da\u30fc\u30b8\u307e\u305f\u306f\u9023\u7d61\u5148\u30da\u30fc\u30b8\u3092\u6307\u5b9a\u3057\u3066\u3001\u30d1\u30f3\u304f\u305a\u30ea\u30b9\u30c8\u3084\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\u3092\u6709\u52b9\u306b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30ad\u30fc\u30de\u3092\u4f7f\u7528\u3057\u3066\u3082\u3001Google\u304c\u5fc5\u305a\u3057\u3082\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u3001\u307e\u305f\u306f\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u5e38\u306b\u6307\u5b9a\u3057\u305f\u3082\u306e\u306b\u306a\u308b\u3053\u3068\u3092\u4fdd\u8a3c\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u6b63\u3057\u3044\u65b9\u5411\u306b\u7269\u4e8b\u3092\u9032\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u5927\u4e8b\u306a\u4e00\u6b69\u3067\u3059\u3002<\/p>\n<h3>4. \u660e\u78ba\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u69cb\u9020\u3068\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3059\u308b<\/h3>\n<p>\u69cb\u9020\u304c\u8907\u96d1\u307e\u305f\u306f\u4e0d\u660e\u77ad\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30af\u30ed\u30fc\u30eb\u3059\u308b\u306e\u304c\u96e3\u3057\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u4f7f\u3044\u3084\u3059\u3055\u3082\u4f4e\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>Google\u304c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3092\u898b\u3064\u3051\u3089\u308c\u306a\u304b\u3063\u305f\u308a\u3001\u30da\u30fc\u30b8\u306e\u76f8\u4e92\u95a2\u4fc2\u3092\u7406\u89e3\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u306e<a href=\"https:\/\/www.distilled.net\/blog\/seo\/case-study-determining-site-architecture-from-keyword-research\/\">\u30b5\u30a4\u30c8\u69cb\u9020<\/a>\u306e\u4f8b\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure style=\"width: 483px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/site-architecture.jpg\" alt=\"\u660e\u78ba\u306a\u30b5\u30a4\u30c8\u69cb\u9020\u306e\u4f8b\" width=\"483\" height=\"340\"><figcaption class=\"wp-caption-text\">\u660e\u78ba\u306a\u30b5\u30a4\u30c8\u69cb\u9020\u306e\u4f8b<\/figcaption><\/figure>\n<p>\u30db\u30fc\u30e0\uff08\u3064\u307e\u308a\u30c8\u30c3\u30d7\uff09\u30da\u30fc\u30b8\u304c\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e1\u30a4\u30f3\u3068\u306a\u308b\u30da\u30fc\u30b8\u3067\u3042\u308a\u3001\u4ed6\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u304c\u305d\u3053\u304b\u3089\u7c21\u5358\u306b\u5206\u5c90\u3057\u3066\u3044\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u3002\u660e\u78ba\u306a\u898b\u51fa\u3057\u3068\u76f4\u611f\u7684\u306a\u69cb\u9020\u3092\u4f7f\u7528\u3057\u3066\u30da\u30fc\u30b8\u3092\u6574\u7406\u3057\u3001\u53ef\u80fd\u306a\u9650\u308a\u3059\u3079\u3066\u3092\u95a2\u9023\u3059\u308b\u30b5\u30d6\u30ab\u30c6\u30b4\u30ea\u306b\u5206\u5272\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u307e\u305f\u3001<a href=\"https:\/\/kinsta.com\/jp\/about-us\/\">\u5f53\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066<\/a>\u3001<a href=\"https:\/\/kinsta.com\/jp\/contact-us\/\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u3001\u88fd\u54c1\/\u30b5\u30fc\u30d3\u30b9\u306a\u3069\u306e\u300c\u6a19\u6e96\u300d\u7684\u306a\u30da\u30fc\u30b8\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u3068\u4fbf\u5229\u3067\u3059\u3002Google\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u4e21\u65b9\u304c\u5bb9\u6613\u306b\u7406\u89e3\u3067\u304d\u3001SERP\u304b\u3089\u7d20\u6674\u3089\u3057\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u3068\u5c0e\u3051\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<h3>5. XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u306b\u8ffd\u52a0\u3059\u308b<\/h3>\n<p><a href=\"https:\/\/kinsta.com\/blog\/wordpress-sitemap\/\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/a>\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u3092\u7406\u89e3\u3001\u30af\u30ed\u30fc\u30eb\u3057\u3001\u6700\u3082\u91cd\u8981\u306a\u30da\u30fc\u30b8\u3092\u7279\u5b9a\u3059\u308b\u306e\u3092\u52a9\u3051\u307e\u3059\u3002<\/p>\n<p>\u660e\u78ba\u306a\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u69cb\u9020\u3092\u7528\u610f\u3057\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u30ea\u30f3\u30af\u3057\u3066\u304a\u304f\u3068\u3001Google\u306f\u30b5\u30a4\u30c8\u306e\u30af\u30ed\u30fc\u30eb\u3068\u5206\u6790\u306b\u95a2\u3057\u3066\u3001\u4e00\u6b69\u5148\u306b\u9032\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure style=\"width: 926px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/successful-sitemap-example-gsc.jpg\" alt=\"\u7406\u60f3\u7684\u306a\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u4f8b\" width=\"926\" height=\"339\"><figcaption class=\"wp-caption-text\">\u7406\u60f3\u7684\u306a\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u4f8b<\/figcaption><\/figure>\n<p>SERP\u3067\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3079\u304f\u30da\u30fc\u30b8\u3092\u9078\u629e\u3059\u308b\u969b\u3001Google\u306f\u5404\u30da\u30fc\u30b8\u306e\u512a\u5148\u5ea6\u3068\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8abf\u3079\u3001\u691c\u7d22\u8005\u306b\u3068\u3063\u3066\u306e\u6709\u7528\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002 <a href=\"https:\/\/kinsta.com\/jp\/blog\/google-search-console\/\">Google \u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb<\/a>\u306b\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u8ffd\u52a0\u3059\u308b\u3068\u3001Google\u304c\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001 <a href=\"https:\/\/developers.google.com\/search\/docs\/data-types\/sitelinks-searchbox\">\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9<\/a>\u306e\u5bfe\u8c61\u3068\u306a\u308b\u6295\u7a3f\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1530px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/08\/sitelinks-searchbox.png\" alt=\"Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9\" width=\"1530\" height=\"835\"><figcaption class=\"wp-caption-text\">Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u691c\u7d22\u30dc\u30c3\u30af\u30b9<\/figcaption><\/figure>\n<h3>6.\u30b5\u30a4\u30c8\u5185\u30ea\u30f3\u30af\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u30b5\u30a4\u30c8\u5185\u30ea\u30f3\u30af\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/what-does-seo-stand-for\/\">SEO<\/a>\u306e\u91cd\u8981\u306a\uff08\u305d\u3057\u3066\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u306a\uff09\u8981\u7d20\u3067\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u5185\u306e\u30da\u30fc\u30b8\u306b\u30ea\u30f3\u30af\u3059\u308c\u3070\u3059\u308b\u307b\u3069\u3001\u305d\u306e\u30da\u30fc\u30b8\u306fGoogle\u306b\u3068\u3063\u3066\u3088\u308a\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u30b7\u30b0\u30ca\u30eb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u30da\u30fc\u30b8\u304b\u3089\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3001\u304a\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u3001\u307e\u305f\u306f\u30b5\u30a4\u30c8\u7d39\u4ecb\u30da\u30fc\u30b8\u306b\u983b\u7e41\u306b\u30ea\u30f3\u30af\u304c\u8a2d\u5b9a\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3001\u3053\u308c\u306fGoogle\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u5019\u88dc\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5185\u90e8\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\uff08\u305d\u3057\u3066Google\uff09\u3092\u30b5\u30a4\u30c8\u5185\u3067\u8a98\u5c0e\u3057\u3066\u3042\u3052\u307e\u3057\u3087\u3046\u3002Nat Elison\u306f\u3001 <a href=\"https:\/\/www.nateliason.com\/blog\/best-marketing-books\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u672c<\/a>\u306b\u95a2\u3059\u308b\u5f7c\u306e\u8a18\u4e8b\u306e\u4e2d\u3067\u3001\u3053\u308c\u3092\u3046\u307e\u304f\u5b9f\u8df5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 723px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/nat-eliason-marketing-books-1.jpg\" alt=\"\u30b5\u30a4\u30c8\u5185\u30ea\u30f3\u30af\u69cb\u7bc9 \u301c Nat Eliason\u306e\u4f8b \u301c\" width=\"723\" height=\"374\"><figcaption class=\"wp-caption-text\">\u30b5\u30a4\u30c8\u5185\u30ea\u30f3\u30af\u69cb\u7bc9 \u301c Nat Eliason\u306e\u4f8b \u301c<\/figcaption><\/figure>\n<p>\u3053\u3053\u306b\u3042\u308b\u5168\u3066\u306e\u5185\u90e8\u30ea\u30f3\u30af\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30b5\u30a4\u30c8\u5185\u306e\u5404\u30da\u30fc\u30b8\u3092\u7d39\u4ecb\u3057\u306a\u304c\u3089\u3001\u5f79\u306b\u7acb\u3064\u3068\u601d\u308f\u308c\u308b\u95a2\u9023\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u3068\u8a98\u5c0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Kinsta\u3067\u3082\u540c\u3058\u3053\u3068\u3092\u884c\u306a\u3063\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/blog\/outbound-marketing\/\">\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<figure style=\"width: 558px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/kinsta-internal-links.png\" alt=\"Kinsta\u304c\u5b9f\u8df5\u3059\u308b\u30b5\u30a4\u30c8\u5185\u691c\u7d22\" width=\"558\" height=\"176\"><figcaption class=\"wp-caption-text\">Kinsta\u304c\u5b9f\u8df5\u3059\u308b\u30b5\u30a4\u30c8\u5185\u691c\u7d22<\/figcaption><\/figure>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u3067\u3001\u30c8\u30d4\u30c3\u30af\u306b\u95a2\u9023\u3059\u308b\u4ed6\u306e\u8a18\u4e8b\u3078\u306e\u30b5\u30a4\u30c8\u5185\u30ea\u30f3\u30af\u3092\u8ffd\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u3001Google\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u3088\u308b\u30b5\u30a4\u30c8\u5185\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u3092\u52a9\u3051\u3001\u540c\u6642\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u307f\u306a\u304c\u3089\u30b5\u30a4\u30c8\u3092\u79fb\u52d5\u3059\u308b\u4e0a\u3067\u3082\u6709\u7528\u3067\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u5185\u30ea\u30f3\u30af\u3092\u6982\u89b3\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-search-console\/#using-the-link-report\">Google\u30b5\u30fc\u30c1\u30b3\u30f3\u30bd\u30fc\u30eb\u3067\u8ffd\u8de1<\/a>\u3057\u3066\u3001\u30b5\u30a4\u30c8\u304c\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u306b\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u3044\u308b\u56de\u6570\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306b\u7279\u306b\u8868\u793a\u3057\u305f\u3044\u30da\u30fc\u30b8\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u4ed6\u306e\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3092\u8cbc\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>7. \u95a2\u9023\u3057\u305f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3092\u4f7f\u7528\u3059\u308b<\/h3>\n<p>\u3053\u308c\u306fSEO\u306e\u57fa\u672c\u2014\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eSEO\u306b\u304a\u3051\u308b\u6700\u3082\u5927\u4e8b\u306a\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>\u5404\u30da\u30fc\u30b8\u306b\u6700\u3082\u52b9\u679c\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u4ed8\u3051\u308b\u3053\u3068\u3067\u3001\u5168\u4f53\u7684\u306aSEO\u3092\u6539\u5584\u3057\u3001Google\u304c\u95a2\u9023\u3059\u308b\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u4fc3\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Google\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306f\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u304b\u3089\u751f\u6210\u3055\u308c\u308b\u305f\u3081\u3001\u305d\u306e\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u3068\u4e00\u81f4\u3059\u308b\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002Trello\u306f\u3053\u308c\u3092\u3046\u307e\u304f\u5b9f\u8df5\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 608px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/trello-sitelinks.jpg\" alt=\"Trello\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"608\" height=\"342\"><figcaption class=\"wp-caption-text\">Trello\u306e\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p>\u5404\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u306b\u95a2\u3059\u308b\u7c21\u6f54\u304b\u3064\u8ad6\u7406\u7684\u306a\u8aac\u660e\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u95a2\u4fc2\u306e\u306a\u3044\u30bf\u30a4\u30c8\u30eb\u306f\u3001Google\u306e\u6df7\u4e71\u3092\u62db\u304d\u307e\u3059\u2014\u3064\u307e\u308a\u3001\u30e9\u30f3\u30af\u4ed8\u3051\u306e\u59a8\u3052\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3053\u308c\u306f\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3078\u306e\u304a\u5225\u308c\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306b\u9762\u767d\u3044\u3001\u73cd\u3057\u3044\u30bf\u30a4\u30c8\u30eb\u3092\u4f7f\u7528\u3059\u308b\u306e\u306f\u3001\u4e00\u898b\u3059\u308b\u3068\u9b45\u529b\u7684\u3067\u3059\u304c\u3001SEO\u3084\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u53ef\u5426\u306b\u97ff\u304f\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u306b\u7559\u610f\u3057\u305f\u3044\u3082\u306e\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u6211\u3089\u3092\u52d5\u304b\u3059\u7531\u7e01\u300d\u3068\u3044\u3046\u30bf\u30a4\u30c8\u30eb\u306e\u30b5\u30a4\u30c8\u7d39\u4ecb\u30da\u30fc\u30b8\u306f\u3001Google\u306e\u691c\u7d22\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306b\u3068\u3063\u3066\u3001\u6c7a\u3057\u3066\u660e\u78ba\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<h3>8. \u30d6\u30e9\u30f3\u30c9\u30a2\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a<\/h3>\n<p>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u306f\u3001\u4e00\u671d\u4e00\u5915\u306b\u306f\u3044\u304d\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u7d99\u7d9a\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n<p>\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u7d99\u7d9a\u7684\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5e83\u3081\u308b\u3053\u3068\u306f\u3001\uff08Google\u304c\u9806\u4f4d\u3092\u6c7a\u5b9a\u3059\u308b\u969b\u306b\u4f7f\u7528\u3059\u308b\u8981\u56e0\u3067\u3042\u308b\uff09\u30b5\u30a4\u30c8\u30aa\u30fc\u30bd\u30ea\u30c6\u30a3\u3084\u4eba\u6c17\u5ea6\u306e\u5411\u4e0a\u306b\u3082\u52b9\u679c\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f1a\u793e\u306e\u80af\u5b9a\u7684\u306a\u8a55\u5224\u3092\u7bc9\u304d\u3042\u3052\u3001\u3042\u306a\u305f\u306e\u540d\u524d\u3092\u5e83\u3081\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u4e16\u306b\u9001\u308a\u51fa\u3059\u65b9\u6cd5\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u696d\u754c\u3067\u4eba\u6c17\u306e\u3042\u308b\u30b5\u30a4\u30c8\u3067\u30b2\u30b9\u30c8\u30dd\u30b9\u30c8\uff08\u30b2\u30b9\u30c8\u3068\u3057\u3066\u8a18\u4e8b\u3092\u6295\u7a3f\u3059\u308b\u3053\u3068\uff09\u3092\u3059\u308b<\/li>\n<li>\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u306b\u7b54\u3048\u308b<\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30cb\u30e5\u30fc\u30b9\u30e1\u30c7\u30a3\u30a2\u306b\u30b3\u30f3\u30bf\u30af\u30c8\u3092\u3068\u308b<\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/clients\/\">\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3084\u304a\u58a8\u4ed8\u304d\u3092\u3082\u3089\u3046<\/a><\/li>\n<li>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u306b\u7a4d\u6975\u7684\u306b\u53c2\u52a0\u3059\u308b<\/li>\n<\/ul>\n<p>\u4f1a\u793e\u306e\u540d\u524d\u304c\u5e83\u304c\u308c\u3070\u5e83\u304c\u308b\u307b\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u305d\u306e\u3082\u306e\u306e\u691c\u7d22\u304c\u591a\u304f\u306a\u308a\u3001\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3092\u53d6\u5f97\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u88dc\u8db3\uff1aGoogle AdWords\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<br \/>\n<\/strong><\/h3>\n<p>Google AdWords \u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u3068\u3001Google\u691c\u7d22\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u304c\u5225\u7269\u3067\u3042\u308b\u3053\u3068\u306b\u306f\u7559\u610f\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure style=\"width: 598px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/07\/google-adwords-sitelinks.jpg\" alt=\"Google AdWords\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\" width=\"598\" height=\"215\"><figcaption class=\"wp-caption-text\">Google AdWords\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/figcaption><\/figure>\n<p><a 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