{"id":26490,"date":"2020-03-01T09:46:09","date_gmt":"2020-03-01T17:46:09","guid":{"rendered":"https:\/\/kinsta.com\/?p=64452"},"modified":"2023-08-29T08:11:52","modified_gmt":"2023-08-28T23:11:52","slug":"meta-description-wordpress","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/meta-description-wordpress\/","title":{"rendered":"WordPress\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\uff08\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3092\u6700\u5927\u30675.8%\u5897\u52a0\uff09"},"content":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u306a\u3044\u3068\u3001\u65b0\u3057\u3044\u8a2a\u554f\u8005\u3092\u5f15\u304d\u4ed8\u3051\u3066\u5909\u63db\u3059\u308b\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u5927\u3057\u305f\u3053\u3068\u3067\u306f\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u308b\u3067\u3057\u3087\u3046\u304b\u3002<a href=\"https:\/\/kinsta.com\/blog\/featured-snippets\/\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u30b9\u30cb\u30da\u30c3\u30c8<\/a>\u306f\u5b9f\u306f\u3001\u5927\u304d\u306a\u9055\u3044\u3092\u751f\u3080\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u306a\u3044\u3068\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u3002<\/p>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001Google\u3084Bing\u306a\u3069\u306e\u691c\u7d22\u7d50\u679c\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u77ed\u3044\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u3059\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3066\u3001\u5404\u30da\u30fc\u30b8\u3092\u9069\u5207\u306b\u8aac\u660e\u3057\u3001\u65b0\u3057\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u8a34\u6c42\u3057\u3001\u7af6\u5408\u3059\u308b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u51cc\u304e\u3001\u691c\u7d22\u7d50\u679c\u3092\u969b\u7acb\u305f\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8ffd\u52a0\u306f\u7c21\u5358\u3067\u3059\u3002\u30dc\u30c3\u30af\u30b9\u306b\u6587\u5b57\u3092\u5165\u529b\u3059\u308b\u304b\u3001\u30b3\u30fc\u30c9\u30921\u884c\u633f\u5165\u3059\u308b\u3060\u3051\u3002<\/p>\n<p>\u30af\u30ea\u30c3\u30af\u6570\u3092\u5897\u3084\u3059\u6e96\u5099\u306f\u3067\u304d\u307e\u3057\u305f\u304b\uff1f \u30d7\u30e9\u30b0\u30a4\u30f3\u3042\u308a<strong>\/<\/strong>\u306a\u3057\u3067<strong>WordPress<\/strong>\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2 id=\"#what-is-a-meta-description\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u306f<\/h2>\n<figure id=\"attachment_57878\" aria-describedby=\"caption-attachment-57878\" style=\"width: 1215px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57878 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/image15-1.jpg\" alt=\"\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4f8b\" width=\"1215\" height=\"691\"><figcaption id=\"caption-attachment-57878\" class=\"wp-caption-text\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4f8b<\/figcaption><\/figure>\n<p>Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u30a6\u30a7\u30d6\u30af\u30ed\u30fc\u30e9\u30fc\u3068\u547c\u3070\u308c\u308b\u30ed\u30dc\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001<a href=\"https:\/\/kinsta.com\/blog\/google-mobile-first-index\/\">\u30b5\u30a4\u30c8\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3092\u4f5c\u6210<\/a>\u3057\u307e\u3059\u3002\u3053\u306e\u60c5\u5831\u306b\u3088\u308a\u3001\u691c\u7d22\u7d50\u679c\u306b\u9069\u5207\u306b\u8868\u793a\u3055\u308c\u3001\u30e6\u30fc\u30b6\u30fc\u304c<a href=\"https:\/\/kinsta.com\/jp\/blog\/keyword-research\/\">\u95a2\u9023\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9<\/a>\u3092\u691c\u7d22\u3057\u305f\u3068\u304d\u306b\u3001\u3053\u308c\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u5358\u306a\u308b\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u3042\u308b\u305f\u3081\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u304c\u4f55\u3067\u3042\u308b\u304b\u3001\u81ea\u52d5\u7684\u306b\u8a8d\u8b58\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3044\u304f\u3064\u304b\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001 <a href=\"https:\/\/kinsta.com\/blog\/wordpress-sitemap\/\">\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/a>\u3001 <a href=\"https:\/\/kinsta.com\/jp\/blog\/best-wordpress-review-plugins\/\">\u69cb\u9020\u5316\u30de\u30fc\u30af\u30a2\u30c3\u30d7<\/a>\u3001 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/79812\">\u30e1\u30bf\u30bf\u30b0<\/a>\u306a\u3069\u306e\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u3092\u4f7f\u7528\u3057\u3066\u305d\u308c\u3092\u4f1d\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u3068\u3066\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u3001\u691c\u7d22\u7d50\u679c\u306e\u8a18\u4e8b\u30bf\u30a4\u30c8\u30eb\u306e\u4e0b\u306b\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001Web\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u76ee\u7684\u3092\u901a\u77e5\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u6c7a\u3081\u308b\u8981\u7d20\u306e\u4e00\u3064\u3002\u3053\u306e\u4f8b\u3067\u306f\u3001 <a href=\"https:\/\/kinsta.com\/jp\/blog\/google-sitelinks\/\">\u30b5\u30a4\u30c8\u30ea\u30f3\u30af<\/a>\u3082\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57879\" aria-describedby=\"caption-attachment-57879\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57879 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/kinsta-search-results-2.png\" alt=\"\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u4f8b\" width=\"900\" height=\"404\"><figcaption id=\"caption-attachment-57879\" class=\"wp-caption-text\">\u30b5\u30a4\u30c8\u30ea\u30f3\u30af\u306e\u4f8b<\/figcaption><\/figure>\n<p>Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306f\u9032\u5316\u3092\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u5b9f\u969b\u3001\u30bf\u30a4\u30c8\u30eb\u3068\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u81ea\u52d5\u7684\u306b\u62bd\u51fa\u3057\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u624b\u52d5\u3067\u5b9a\u7fa9\u3057\u306a\u304f\u3066\u3082\u30da\u30fc\u30b8\u306e\u30c8\u30d4\u30c3\u30af\u3092\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u72ec\u81ea\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a18\u8ff0\u3057\u306a\u3044\u3068\u3001Google\u306f\u30da\u30fc\u30b8\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u62bd\u51fa\u3057\u3066\u3001\u81ea\u52d5\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u751f\u6210\u3057\u307e\u3059\u3002\u3053\u308c\u3067\u306f\u3001\u72ec\u81ea\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f7f\u7528\u3057\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u7372\u5f97\u3059\u308b\u6a5f\u4f1a\u3092\u9003\u3059\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304cSEO\u306b\u3082\u305f\u3089\u3059\u5f71\u97ff\u3068\u306f<\/h2>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u5b9f\u969b\u306b\u306f\u3001 <a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-seo\/\">SEO\u306e\u30e9\u30f3\u30ad\u30f3\u30b0<\/a> \u306b\u306f<a href=\"https:\/\/webmasters.googleblog.com\/2009\/09\/google-does-not-use-keywords-meta-tag.html\">\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u305b\u3093<\/a>\u304c\u3001Google\u306f\u3001\u30b5\u30a4\u30c8\u306e\u5404\u30da\u30fc\u30b8\u306b\u3001\u56fa\u6709\u306e\u8aac\u660e\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092<a href=\"https:\/\/support.google.com\/webmasters\/answer\/35624?visit_id=636973104773702253-3736671569&#038;rd=1\">\u304a\u52e7\u3081\u3057\u3066<\/a>\u3044\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/what-does-seo-stand-for\/\">SEO<\/a>\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u81ea\u7136\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u306e\u306f\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09\u3001\u3064\u307e\u308a\u8a18\u4e8b\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u4eba\u306e\u6570\u3067\u3059\u3002<\/p>\n<p>Google\u3092\u4f7f\u3046\u6642\u306e\u3053\u3068\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u7279\u5b9a\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u304d\u3063\u304b\u3051\u306f\uff1f\u304a\u305d\u3089\u304f\u3001\u30bf\u30a4\u30c8\u30eb\u3001\u8aac\u660e\u3001\u307e\u305f\u306f\u305d\u306e\u4e21\u65b9\u304c\u3001\u8aad\u307f\u305f\u3044\u6c17\u6301\u3061\u306b\u3055\u305b\u308b\u304b\u3089\u3067\u3057\u3087\u3046\u3002<\/p>\n<figure id=\"attachment_57880\" aria-describedby=\"caption-attachment-57880\" style=\"width: 1416px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57880 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/backlinko.png\" alt=\"\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306fCTR\u306b\u3044\u3044\u52b9\u679c\u3092\u3082\u305f\u3089\u3059\" width=\"1416\" height=\"1032\"><\/a><figcaption id=\"caption-attachment-57880\" class=\"wp-caption-text\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306fCTR\u306b\u3044\u3044\u52b9\u679c\u3092\u3082\u305f\u3089\u3059 (\u753b\u50cf\u306e\u53c2\u7167\u5143\uff1aBacklinko.com)<\/figcaption><\/figure>\n<p><a href=\"https:\/\/backlinko.com\/google-ctr-stats\">Backlinko<\/a>\u306b\u3088\u308b\u3068\u3001\u56fa\u6709\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306fCTR\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<blockquote><p>\u300c\u5404\u30da\u30fc\u30b8\u306b\u56fa\u6709\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a18\u8ff0\u3059\u308b\u3068\u3001\u30b5\u30a4\u30c8\u306e\u30aa\u30fc\u30ac\u30cb\u30c3\u30afCTR\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u3042\u308b\u30da\u30fc\u30b8\u306f\u3001\u305d\u308c\u306e\u306a\u3044\u30da\u30fc\u30b8\u3068\u6bd4\u8f03\u3057\u3066<strong>CTR<\/strong>\u304c<strong>5.8<\/strong>\uff05\u9ad8\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u300d<\/p><\/blockquote>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u81ea\u52d5\u7684\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u751f\u6210\u3057\u307e\u3059\u304c\u3001\u305d\u306e\u8aac\u660e\u304c\u3042\u306a\u305f\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4f55\u3067\u3042\u308b\u304b\u3092\u3061\u3083\u3093\u3068\u4f1d\u3048\u306a\u3044\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u305d\u308c\u3092\u7121\u8996\u3057\u3066\u3001\u5225\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u8a18\u4e8b\u3092\u9078\u629e\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u72ec\u81ea\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a18\u8ff0\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76ee\u306b\u3059\u308b\u5185\u5bb9\u3092\u3088\u308a\u8a73\u7d30\u306b\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u300c\u5b8c\u5168\u306a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u300d\u3067\u306f\u306a\u304f\u300c\u3088\u308a\u8a73\u7d30\u306a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u300d\u3068\u8a00\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u306b\u306f\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<strong>Google<\/strong>\u304c\u5e38\u306b\u3042\u306a\u305f\u306e\u8a18\u8ff0\u3057\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4f7f\u7528\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u306b\u3082\u3063\u3068\u95a2\u9023\u3057\u305f\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e00\u90e8\u304c\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001Google\u306f\u3001\u81ea\u52d5\u751f\u6210\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3088\u308a\u3082\u3001\u30b5\u30a4\u30c8\u3067\u8a2d\u5b9a\u3057\u305f\uff08\u3064\u307e\u308a\u3001\u3042\u306a\u305f\u81ea\u8eab\u3067\u8a18\u8ff0\u3057\u305f\uff09\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u843d\u3061\u7740\u304f\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u3046\u307e\u304f\u66f8\u304f\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u8a34\u6c42\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002SEO\u306b\u76f4\u63a5\u5f71\u97ff\u3059\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u3088\u308a\u591a\u304f\u306e\u3001\u8208\u5473\u3092\u6301\u3063\u305f\u8a2a\u554f\u8005\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u3055\u3089\u306bCTR\u304c\u9ad8\u307e\u308c\u3070\u3001\u3053\u308c\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u3044\u3044\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"#meta-description-vs-meta-keyword\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u30e1\u30bf\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u9055\u3044<\/h2>\n<p>\u30e1\u30bf\u30c7\u30fc\u30bf\u3068\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068Web\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u30b5\u30a4\u30c8\u306e\u5185\u5bb9\u3092\u4f1d\u3048\u308bHTML\u30bf\u30b0\u306e\u304b\u305f\u307e\u308a\u3067\u3059\u3002\u3053\u308c\u306e\u4e2d\u306b\u306f\u3001\u30bf\u30a4\u30c8\u30eb\u3001\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u3001\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u76ee\u7684\u3092\u8aac\u660e\u3059\u308bHTML\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u3059\u3067\u306b\u3054\u5b58\u77e5\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30bf\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u3001\u53e4\u3044\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u907a\u7269\u2014\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u3059\u3067\u306b\u5ec3\u6b62\u3055\u308c\u3001\u4eca\u3067\u306f\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u304b\u3064\u3066\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30b5\u30a4\u30c8\u306e\u6295\u7a3f\u306b\u30bf\u30b0\u3092\u4ed8\u3051\u308b\u306e\u3068\u540c\u69d8\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5bfe\u3057\u3066\u3001\u30da\u30fc\u30b8\u304c\u6271\u3046\u30c8\u30d4\u30c3\u30af\u3092\u4f1d\u3048\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30e9\u30f3\u30c0\u30e0\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30b5\u30a4\u30c8\u3068\u306f\u95a2\u4fc2\u306e\u306a\u3044\u30c8\u30d4\u30c3\u30af\uff08\u300c\u7121\u6599 \u30dd\u30eb\u30ce\u300d\u3084\u300c\u7121\u6599 mp3\u300d\u306e\u9ece\u660e\u671f\uff09\u304b\u3089\u7121\u6599\u3067\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u306b\u4eba\u3005\u304c\u6c17\u4ed8\u304d\u59cb\u3081\u3066\u4ee5\u6765\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3053\u306e\u6a5f\u80fd\u3092\u5ec3\u6b62\u3002\u30e1\u30bf\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/alternative-search-engines\/\">\u696d\u754c\u30c8\u30c3\u30d7\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a>\u3067\u306f\u3001\u4f55\u306e\u610f\u5473\u3082\u6301\u3061\u307e\u305b\u3093\u3002<\/p>\n<p>\u73fe\u5728\u3001Google\u306f\u3088\u308a\u6d17\u7df4\u3055\u308c\u305f\u30a6\u30a7\u30d6\u30af\u30ed\u30fc\u30e9\u30fc\u3092\u4f7f\u7528\u3057\u3001\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7cbe\u67fb\u3057\u3001\u30da\u30fc\u30b8\u4e0a\u306e\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/proofreading-tips\/\">\u3042\u306a\u305f\u304c\u66f8\u3044\u305f\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\u306b\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u3092\u81ea\u52d5\u7684\u306b\u898b\u3064\u3051\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30bf\u30ad\u30fc\u30ef\u30fc\u30c9\u5c5e\u6027\u306f\u5b8c\u5168\u306b\u7121\u8996\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>SEO\u306e\u6539\u5584\u306f\uff08\u30e1\u30bf\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u4ee3\u308f\u308a\u306b\uff09\u30b3\u30f3\u30c6\u30f3\u30c4\u5185\u3067\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/keyword-research\/\">\u81ea\u7136\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u4f7f\u7528\u3092\u6700\u9069\u5316\u3059\u308b<\/a>\u3053\u3068\u3067\u3042\u308a\u3001\u305d\u3057\u3066\u3001<a href=\"https:\/\/kinsta.com\/jp\/learn\/speed-up-wordpress\/\">\u30b5\u30a4\u30c8\u306e\u901f\u5ea6<\/a>\u306a\u3069\u306e\u6280\u8853\u7684\u5074\u9762\u3067\u306e\u6700\u9069\u5316\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<h2>5 WordPress\u3067\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f5c\u6210\u3068\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8<\/h2>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3001\u5f93\u3046\u3079\u304d\u53b3\u3057\u3044\u898f\u5247\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3060\u3057\u3001\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u3001\u7af6\u5408\u3092\u4e0a\u56de\u308a<a href=\"https:\/\/kinsta.com\/blog\/wordpress-ab-testing-tools\/\">\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b<\/a>\u306e\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u4e00\u3064\u4e00\u3064\u898b\u3066\u3001\u512a\u308c\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. \u7406\u60f3\u7684\u306a\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u9577\u3055<\/h3>\n<p>\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u7121\u5236\u9650\u306b\u9577\u304f\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u7279\u5b9a\u306e\u6587\u5b57\u6570\u3092\u8d85\u3048\u308b\u3068\u3001\u81ea\u52d5\u3067\u5207\u308a\u6368\u3066\u3089\u308c\u307e\u3059\u3002\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u77ed\u3044\u5206\u306b\u306f\u554f\u984c\u3042\u308a\u307e\u305b\u3093\u304c\u3001155\u301c160\u6587\u5b57\u3092\u8d85\u3048\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u4e2d\u9014\u534a\u7aef\u306a\u3068\u3053\u308d\u3067\u6587\u5b57\u304c\u5207\u308c\u308b\u3068\u3001\u898b\u6804\u3048\u304c\u3044\u3044\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<figure id=\"attachment_57884\" aria-describedby=\"caption-attachment-57884\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57884 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/snippet-length-1.png\" alt=\"\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5225\u306e\u4f8b\" width=\"900\" height=\"140\"><figcaption id=\"caption-attachment-57884\" class=\"wp-caption-text\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u5225\u306e\u4f8b<\/figcaption><\/figure>\n<h3>2. \u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3059\u308b<\/h3>\n<p>\u4f5c\u6210\u3059\u308b\u3059\u3079\u3066\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306b\u30e1\u30bf\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u6295\u7a3f\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u8a18\u4e8b\u306b\u4f7f\u3063\u305f\u306e\u3068\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u4ee5\u5916\u306e\u5834\u5408\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb<\/a>\u3092\u884c\u3044\u3001\u76ee\u6a19\u306b\u5408\u3063\u305f\u3082\u306e\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3081\u3001\u6574\u5408\u6027\u3092\u78ba\u4fdd\u3057\u306a\u304c\u3089\u3001\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u3055\u3089\u306b\u3001Google\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u4e00\u81f4\u3059\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u304c\u5f37\u8abf\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u4eba\u6c17\u306e\u3042\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3001\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u542b\u3081\u308b\u3068\u3001\u592a\u5b57\u3067\u76ee\u7acb\u3064\u30c6\u30ad\u30b9\u30c8\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57885\" aria-describedby=\"caption-attachment-57885\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57885 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/image14-1.png\" alt=\"\u30af\u30a8\u30ea\u306b\u95a2\u9023\u3059\u308b\u6587\u5b57\u304c\u592a\u5b57\u3067\u8868\u793a\u3055\u308c\u308b\u4f8b\" width=\"900\" height=\"494\"><figcaption id=\"caption-attachment-57885\" class=\"wp-caption-text\">\u30af\u30a8\u30ea\u306b\u95a2\u9023\u3059\u308b\u6587\u5b57\u304c\u592a\u5b57\u3067\u8868\u793a\u3055\u308c\u308b\u4f8b<\/figcaption><\/figure>\n<h3>3. \u660e\u78ba\u3001\u9b45\u529b\u7684\u3067\u3001\u51dd\u96c6\u3057\u305f\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u66f8\u304f<\/h3>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u7121\u6599\u306e\u5e83\u544a\u306e\u3088\u3046\u306a\u3082\u306e\u3002\u6f5c\u5728\u7684\u306a\u8a2a\u554f\u8005\u306b\u8a34\u6c42\u3059\u308b\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u76f4\u63a5\u8a71\u3057\u304b\u3051\u3001\u8cea\u554f\u3084\u554f\u984c\u3092\u63d0\u8d77\u3057\u3001\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002\u9bae\u660e\u306a\u63cf\u5199\u3001\u76ee\u3092\u5f15\u304f\u6587\u7ae0\u3001\u8c4a\u5bcc\u306a\u60c5\u5831\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u6700\u3082\u91cd\u8981\u306a\u306e\u306f\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u63a2\u3057\u6c42\u3081\u308b\u4f55\u304b\u304c\u3042\u308b\u3068\u8a3c\u660e\u3059\u308b\u3053\u3068\u3002\u3053\u308c\u3067\u3001\u30af\u30ea\u30c3\u30af\u306e\u5272\u5408\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u304a\u773c\u93e1\u306b\u53f6\u3046\u3068\u601d\u308f\u308c\u308b\u3001\u6700\u9ad8\u306e\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u3001\u60c5\u5831\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u7af6\u5408\u306b\u306a\u3044\u4f55\u304b\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n<p>\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u9ad8\u54c1\u8cea\u3067\uff08\u4fe1\u983c\u3092\u5931\u3046\u53ef\u80fd\u6027\u306e\u3042\u308b\uff09\u5999\u306a\u8868\u73fe\u3001\u540c\u3058\u3053\u3068\u306e\u7e70\u308a\u8fd4\u3057\u3001<a href=\"https:\/\/kinsta.com\/blog\/grammar-checker-tools\/\">\u6587\u6cd5\u4e0a\u306e\u8aa4\u308a<\/a>\u306f\u662f\u975e\u3068\u3082\u907f\u3051\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u300c\u5b89\u304f\u6e08\u307e\u305b\u308b\u300d\u3001\u300c\u30ec\u30d3\u30e5\u30fc\u3092\u30c1\u30a7\u30c3\u30af\u300d\u3001\u300c\u30e1\u30bf\u30bf\u30b0\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u60c5\u5831\u306f\u3053\u3061\u3089\u300d\u306a\u3069\u3001\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\u3092\u542b\u3081\u308b\u306e\u3082\u30a2\u30ea\u3067\u3059\u3002\u305f\u3060\u3057\u300c\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u300d\u306e\u3088\u3046\u306aCTA\u306f\u3053\u306e\u5834\u5408\u306f\u4e0d\u9069\u5207\u3067\u3057\u3087\u3046\u3002\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\u3092\u4f7f\u3046\u3053\u3068\u306a\u304f\u3001\u8cb4\u91cd\u306a\u60c5\u5831\u306e\u63d0\u4f9b\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u30b5\u30a4\u30c8\u3082\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u306b\u3074\u3063\u305f\u308a\u306e\u3082\u306e\u3092\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<figure id=\"attachment_57888\" aria-describedby=\"caption-attachment-57888\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57888 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/cta-2.png\" alt=\"\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u9b45\u529b\u7684\u306b\u3059\u308b\" width=\"900\" height=\"140\"><figcaption id=\"caption-attachment-57888\" class=\"wp-caption-text\">\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u9b45\u529b\u7684\u306b\u3059\u308b<\/figcaption><\/figure>\n<p>\u6700\u5f8c\u306b\u3001\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u5f8c\u306b\u4f55\u304c\u671f\u5f85\u3055\u308c\u308b\u306e\u304b\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u6295\u7a3f\u3092\u8aad\u3081\u308b\u306e\u304b\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u304b\u3001\u6a5f\u80fd\u306b\u3064\u3044\u3066\u306e\u30da\u30fc\u30b8\u306a\u306e\u304b\u2026\u3002\u3069\u3093\u306a\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u304b\u3001\u305d\u3053\u306b\u306f\u3069\u3093\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3042\u308b\u306e\u304b\u3001\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u660e\u3089\u304b\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>4. \u30b9\u30cb\u30da\u30c3\u30c8\u306e\u8907\u88fd\u306f\u907f\u3051\u308b<\/h3>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u306b\u8a34\u6c42\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3059\u3089\u3064\u306a\u304c\u308b\u6a5f\u4f1a\u3092\u5275\u51fa\u3057\u307e\u3059\u3002\u8907\u6570\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3067\u540c\u3058\uff08\u307e\u305f\u306f\u3001\u307b\u307c\u540c\u3058\uff09\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u7e70\u308a\u8fd4\u3057\u4f7f\u3046\u306e\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306b\u6570\u767e\u307e\u305f\u306f\u6570\u5343\u306e\u30da\u30fc\u30b8\u304c\u3042\u308b\u5834\u5408\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u4e00\u90e8\u3092\u5165\u308c\u66ff\u3048\u308c\u3070\u3046\u307e\u304f\u3044\u304d\u305d\u3046\u3001\u3068\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u3001\u91cd\u8907\u3057\u305f\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u898b\u6804\u3048\u304c\u3088\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u7279\u306b\u3001\u6570\u30da\u30fc\u30b8\u4ee5\u4e0a\u306b\u308f\u305f\u308a\u3001\u8aac\u660e\u304c\u91cd\u8907\u3057\u3066\u3044\u308b\u3068\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u691c\u7d22\u7d50\u679c\u3067\u8868\u793a\u3055\u308c\u305f\u6642\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u77ac\u6642\u306b\u7121\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u3042\u308c\u3070\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u65b9\u304c\u30de\u30b7\u3067\u3057\u3087\u3046\u3002\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4e01\u5be7\u306b\u66f8\u304f\u6642\u9593\u304c\u306a\u3051\u308c\u3070\u3001\u57fa\u672c\u7684\u306bGoogle\u306b\u4f5c\u696d\u3092\u4efb\u305b\u3066\u3001\u4e3b\u8981\u306a\u30da\u30fc\u30b8\u306b\u306e\u307f\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3>5. \u5618\u306e\u60c5\u5831\u306f\u8a18\u8ff0\u3057\u306a\u3044<\/h3>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/what-does-seo-stand-for\/\">SEO\u3092\u6539\u5584\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093<\/a>\u304c\u3001\u610f\u56f3\u7684\u306b\u4e0d\u6b63\u306a\u4f7f\u3044\u65b9\u3092\u3059\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306e\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u8aac\u660e\u5185\u5bb9\u3092\u6b63\u78ba\u306b\u8a18\u8ff0\u3057\u307e\u3057\u3087\u3046\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u60c5\u5831\u306b\u3064\u3044\u3066\u3001\u307e\u305a\u306f\u6b63\u76f4\u306b\u306a\u308b\u3053\u3068\u3067\u3059\u3002\u30da\u30fc\u30b8\u306e\u5185\u5bb9\u306b\u95a2\u3057\u3066\u5618\u3092\u3064\u304b\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u8a70\u3081\u8fbc\u307f\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002\u8aad\u307f\u3065\u3089\u3044\u3060\u3051\u3067\u3001\u52a0\u3048\u3066\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u4e0b\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30da\u30ca\u30eb\u30c6\u30a3\u304c\u79d1\u305b\u3089\u308c\u305f\u308a\u3001\u81ea\u5206\u3067\u4f5c\u3063\u305f\u8aac\u660e\u304c\u5b8c\u5168\u306b\u7121\u8996\u3055\u308c\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u30d2\u30f3\u30c8\u306b\u7559\u610f\u3057\u3066\u3001\u3088\u308a\u826f\u3044\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3065\u304f\u308a\u306b\u6d3b\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2 id=\"#writing-meta-descriptions-for-specific-pages\">\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u6bce\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u66f8\u304d\u65b9<\/h2>\n<p>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f5c\u6210\u306e\u30c6\u30af\u30cb\u30c3\u30af\u306f\u57fa\u672c\u7684\u306b\u306f\u3001\u3042\u308b\u7a0b\u5ea6\u540c\u3058\u3053\u3068\u306b\u96c6\u7d04\u3055\u308c\u307e\u3059\u304c\u3001\u30da\u30fc\u30b8\u306e\u7a2e\u985e\u6bce\u306b\u7279\u5225\u306a\u7279\u5fb4\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u6295\u7a3f\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u66f8\u304f\u65b9\u6cd5\u3067\u306f\u3001\u304b\u306a\u308a\u9055\u3044\u304c\u51fa\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u306a\u30da\u30fc\u30b8\u6bce\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f5c\u6210\u306e\u30d2\u30f3\u30c8\u3092\u6b21\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/h3>\n<p>\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u7279\u5225\u3067\u3059\u3002\u3053\u308c\u306f\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u300c\u9854\u300d\u306a\u306e\u3067\u3001\u4e01\u5be7\u306b\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u30b5\u30a4\u30c8\u306f\u3001\u77ed\u3044\uff081\u884c\u306a\u3069\uff09\u7d39\u4ecb\u3060\u3051\u3067\u7d42\u308f\u308a\u3001160\u6587\u5b57\u306e\u5236\u9650\u3092\u6709\u52b9\u6d3b\u7528\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<figure id=\"attachment_57889\" aria-describedby=\"caption-attachment-57889\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57889 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/homepage-meta-description-1.png\" alt=\"WordPress.com\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\" width=\"900\" height=\"148\"><figcaption id=\"caption-attachment-57889\" class=\"wp-caption-text\">WordPress.com\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n<p>\u3053\u3053\u3067\u306e\u3042\u306a\u305f\u306e\u4ed5\u4e8b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3092\u58f2\u308a\u8fbc\u3080\u3053\u3068\u3002\u4f55\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3057\u3066\u3001\u8a2a\u554f\u8005\u304c\u3042\u306a\u305f\u3092\u9078\u3076\u3079\u304d\u7406\u7531\u3092\u7c21\u6f54\u306b\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002\u77ed\u304f\u3066\u3001\u660e\u78ba\u3067\u3001\u8aad\u307f\u3084\u3059\u3044\u6587\u7ae0\u3067\u5370\u8c61\u4ed8\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u540c\u3058\u3053\u3068\u306f\u300c\u5f53\u30b5\u30a4\u30c8\u306b\u3064\u3044\u3066\u300d\u3001\u300c\u7d4c\u55b6\u7406\u5ff5\u300d\u30da\u30fc\u30b8\u306b\u3082\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6295\u7a3f\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/h3>\n<p>\u30d6\u30ed\u30b0\u306e\u6295\u7a3f\u306a\u3069\u3001\u60c5\u5831\u63d0\u4f9b\u3092\u76ee\u7684\u3068\u3057\u305f\u30da\u30fc\u30b8\u3067\u306f\u3001\u6c7a\u3057\u3066\u3001\u8aac\u660e\u3092\u9732\u9aa8\u306a\u5e83\u544a\u306e\u3088\u3046\u306b\u306f\u3057\u305f\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u3082\u3061\u308d\u3093\u3001\u8aad\u307f\u624b\u306e\u884c\u52d5\u3092\u4fc3\u3059\u30d5\u30ec\u30fc\u30ba\u3092\u542b\u3081\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u60c5\u5831\u306e\u8c4a\u5bcc\u3055\u306b\u7126\u70b9\u3092\u5408\u308f\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u554f\u984c\u306e\u89e3\u6c7a\u7b56\u3092\u63a2\u3059\u904e\u7a0b\u3067\u3001\u4f59\u8a08\u306a\u5ba3\u4f1d\u3092\u898b\u305b\u3089\u308c\u305f\u3044\u4eba\u306a\u3069\u3044\u307e\u305b\u3093\u3002\u30b7\u30f3\u30d7\u30eb\u306b\u3001\u7b54\u3048\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3068\u304d\u306b\u3001\u3069\u3093\u306a\u5b66\u3073\u304c\u5f97\u3089\u308c\u308b\u306e\u304b\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u4f1d\u3048\u3001\u3042\u306a\u305f\u304c\u305d\u306e\u30c8\u30d4\u30c3\u30af\u306b\u7cbe\u901a\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure id=\"attachment_57891\" aria-describedby=\"caption-attachment-57891\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57891 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/blog-meta-description-1.png\" alt=\"\u6295\u7a3f\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\" width=\"900\" height=\"140\"><figcaption id=\"caption-attachment-57891\" class=\"wp-caption-text\">\u6295\u7a3f\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n<h3>\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/h3>\n<p>\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u3082\u691c\u8a0e\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306f\u66f8\u304f\u306e\u304c\u96e3\u3057\u3044\u3082\u306e\u3067\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u691c\u7d22\u3067<a href=\"https:\/\/kinsta.com\/jp\/blog\/what-is-taxonomy\/\">\u30ab\u30c6\u30b4\u30ea\u30fc\u30a2\u30fc\u30ab\u30a4\u30d6<\/a>\u306f\u8868\u793a\u3055\u308c\u307e\u305b\u3093\u304c\u3001\u8aac\u5f97\u529b\u306e\u3042\u308b\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u6a5f\u4f1a\u306f\u9003\u3055\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3053\u3053\u3067\u306e\u6700\u5584\u306e\u7b56\u3068\u3057\u3066\u3001\u305d\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u3069\u3093\u306a\u7a2e\u985e\u306e\u6295\u7a3f\u304c\u3042\u308b\u306e\u304b\u7d39\u4ecb\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e2d\u8eab\u3092\u8aad\u307f\u305f\u3044\u3068\u3044\u3046\u6c17\u6301\u3061\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57892\" aria-describedby=\"caption-attachment-57892\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57892 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/category-meta-1.png\" alt=\"\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\" width=\"900\" height=\"120\"><figcaption id=\"caption-attachment-57892\" class=\"wp-caption-text\">\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n<p>\u30cb\u30e5\u30fc\u30b9\u30d9\u30fc\u30b9\u306e\u30b5\u30a4\u30c8\u3084e\u30b3\u30de\u30fc\u30b9\u30b9\u30c8\u30a2\u3067\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306f\u3001\u9069\u5207\u306b\u6700\u9069\u5316\u3059\u308c\u3070\u3001\u3088\u308a\u9ad8\u3044\u30e9\u30f3\u30ad\u30f3\u30b0\u3068<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/\">\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af<\/a>\u3092\u7372\u5f97\u3067\u304d\u308b\u91cd\u8981\u306a\u30da\u30fc\u30b8\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/h3>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u306f\u3001\u5546\u54c1\u3092\u691c\u7d22\u30d0\u30fc\u304b\u3089\u63a2\u3059\u3068\u3001\u88fd\u54c1\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u5ba3\u4f1d\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u500b\u3005\u306e\u88fd\u54c1\u306b\u6ce8\u76ee\u3057\u307e\u3057\u3087\u3046\u3002\u524d\u3068\u540c\u69d8\u306e\u6226\u8853\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u3069\u3093\u306a\u88fd\u54c1\u306a\u306e\u304b\u3001\u306a\u305c\u305d\u308c\u3092\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u304b\u3092\u7c21\u6f54\u306b\u8aac\u660e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4fa1\u683c\u3001\u305d\u306e\u4ed6\u88fd\u54c1\u60c5\u5831\u306a\u3069\u306e\u4ed5\u69d8\u3092\u542b\u3081\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57893\" aria-describedby=\"caption-attachment-57893\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57893 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/product-meta-1.png\" alt=\"\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\" width=\"900\" height=\"140\"><figcaption id=\"caption-attachment-57893\" class=\"wp-caption-text\">\u88fd\u54c1\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n<p>\u7406\u60f3\u7684\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u88fd\u54c1\u306b\u5bfe\u3057\u3066\u56fa\u6709\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3057\u305f\u3044\u3068\u3053\u308d\u3067\u3059\u3002\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3066\u88fd\u54c1\u540d\u3092\u5165\u308c\u66ff\u3048\u308b\u3060\u3051\u3001\u3068\u3044\u3046\u697d\u306a\u65b9\u6cd5\u3092\u8a66\u3057\u305f\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u306e\u3088\u3046\u306a\u500b\u6027\u306e\u306a\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001\u305d\u308c\u305e\u308c\u8003\u6848\u3059\u308b\u624b\u6cd5\u306b\u6bd4\u3079\u308b\u3068\u52a3\u308a\u307e\u3059\u3002<\/p>\n<h2>Yoast SEO\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>\u30b5\u30a4\u30c8\u306b\u30ab\u30b9\u30bf\u30e0\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u306b\u306f\u3001SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3057\u307e\u3046\u306e\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002 <a href=\"https:\/\/kinsta.com\/jp\/blog\/best-seo-plugins-for-wordpress\/\">\u4eba\u6c17\u306eSEO\u30d7\u30e9\u30b0\u30a4\u30f3<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3060\u3051\u3067\u3001\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3068\u6295\u7a3f\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u624b\u52d5\u3067\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u30b5\u30a4\u30c8\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u90e8\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3067\u306f\u3001 <a href=\"https:\/\/kinsta.com\/jp\/blog\/best-ftp-clients\/\">FTP\u3078\u306e\u30a2\u30af\u30bb\u30b9<\/a>\u306a\u3057\u3067\u306f\u4e0d\u53ef\u80fd\u306a\u5834\u5408\u304c\u3042\u308a\u3001\u4e8b\u614b\u306f\u3055\u3089\u306b\u8907\u96d1\u306b\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d7\u30e9\u30b0\u30a4\u30f3\u306a\u3057\u3067\u500b\u3005\u306e\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u5404\u30da\u30fc\u30b8\u306b\u8ffd\u52a0\u3059\u308b\u7c21\u5358\u306a\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u2014\u6700\u3082\u5358\u7d14\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u5168\u3066\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306b\u5bfe\u3057\u3066\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8a2d\u5b9a\u3059\u308b\u306e\u307f\u3067\u3059\u3002<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u4eba\u306b\u3068\u3063\u3066\u3001\u9762\u5012\u306a\u4f5c\u696d\u306b\u6ca1\u982d\u3059\u308b\u3088\u308a\u3082\u3001WordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/wordpress.org\/plugins\/wp-meta-seo\/\">WP Meta SEO<\/a>\u306a\u3069\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30d7\u30e9\u30b0\u30a4\u30f3\u3001\u307e\u305f\u306f\u3001\u3088\u308a\u5e45\u5e83\u3044\u6a5f\u80fd\u3092\u5099\u3048\u305fSEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3082\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u4eba\u6c17\u306e\u3042\u308bSEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3068\u3057\u3066\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/yoast-seo\/\">Yoast SEO<\/a>\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/best-seo-plugins-for-wordpress\/#all-in-one-seo\">All in One SEO Pack<\/a>\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/best-seo-plugins-for-wordpress\/#the-seo-framework\">The SEO Framework<\/a>\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082Yoast\u306f\u6700\u3082\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001\u3053\u308c\u3092\u4f7f\u3063\u3066\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>Yoast\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u307e\u3057\u3087\u3046\u3002 <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\">\u30d7\u30e9\u30b0\u30a4\u30f3\u30ea\u30dd\u30b8\u30c8\u30ea\u30da\u30fc\u30b8<\/a>\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u304b\u3001WordPress\u30d0\u30c3\u30af\u30a8\u30f3\u30c9\u306b\u30ed\u30b0\u30a4\u30f3\u3057\u3066\u3001\u300c\u30d7\u30e9\u30b0\u30a4\u30f3\u300d&gt;\u300c\u65b0\u898f\u8ffd\u52a0\u300d\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002Yoast\u3092\u691c\u7d22\u3057\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u304b\u3001\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u305fzip\u30d5\u30a1\u30a4\u30eb\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57894\" aria-describedby=\"caption-attachment-57894\" style=\"width: 1317px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57894 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/plugins-1.png\" alt=\"Yoast SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\" width=\"1317\" height=\"733\"><figcaption id=\"caption-attachment-57894\" class=\"wp-caption-text\">Yoast SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/figcaption><\/figure>\n<p>\u6b21\u306b\u3001\u300c\u30d7\u30e9\u30b0\u30a4\u30f3\u300d&gt;\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u6e08\u307f\u30d7\u30e9\u30b0\u30a4\u30f3\u300d\u3067\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u6709\u52b9\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>Yoast SEO\u3092\u4f7f\u7528\u3057\u3066\u6295\u7a3f\u3068\u30da\u30fc\u30b8\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b<\/h3>\n<p>Yoast\u3092\u6709\u52b9\u306b\u3059\u308b\u3068\u3001\u65b0\u3057\u3044\u300c<strong>SEO<\/strong>\u300d\u30bf\u30d6\u304c\u7ba1\u7406\u753b\u9762\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002\u3053\u3053\u304b\u3089\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u30da\u30fc\u30b8\u306e\u5916\u89b3\u306a\u3069\u3092\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u500b\u3005\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30a8\u30c7\u30a3\u30bf\u30fc\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u306b\u306f\u3001\u65e2\u5b58\u306e\u6295\u7a3f\/\u30da\u30fc\u30b8\u3092\u958b\u304f\u304b\u3001\u65b0\u3057\u3044\u6295\u7a3f\/\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u7de8\u96c6\u753b\u9762\u306e\u4e0b\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\u300c<strong>Yoast<\/strong>\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u300c<strong>Edit snippet<\/strong>\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u300c\u30e1\u30bf\u8aac\u660e\u6587\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u306b\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002\u6700\u9069\u306a\u6587\u5b57\u306e\u9577\u3055\u306b\u9054\u3059\u308b\u3068\u3001\u4e0b\u306b\u3042\u308b\u30d0\u30fc\u304c\u7dd1\u8272\u306b\u5909\u308f\u308a\u307e\u3059\u3002\u30bf\u30a4\u30c8\u30eb\u3084\u30ab\u30c6\u30b4\u30ea\u30fc\u306a\u3069\u306e\u8981\u7d20\u3092\u8868\u793a\u3059\u308b\u3001\u52d5\u7684\u5909\u6570\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57895\" aria-describedby=\"caption-attachment-57895\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57895 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/meta-description-yoast-1.png\" alt=\"Yoast SEO\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\" width=\"900\" height=\"474\"><figcaption id=\"caption-attachment-57895\" class=\"wp-caption-text\">Yoast SEO\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5<\/figcaption><\/figure>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6295\u7a3f\/\u30da\u30fc\u30b8\u306b\u56fa\u6709\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u624b\u9806\u306f\u3053\u308c\u3060\u3051\u3067\u3059\u3002<\/p>\n<h3>Yoast SEO\u3092\u4f7f\u7528\u3057\u3066\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b<\/h3>\n<p>\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306b\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u306f\u3001Yoast\u306e\u901a\u5e38\u306e\u64cd\u4f5c\u65b9\u6cd5\u3068\u306f\u5c11\u3057\u7570\u306a\u308a\u307e\u3059\u3002\u300c<strong>SEO<\/strong>\u300d&gt;\u300c<strong>Search Appearance<\/strong>\u300d\u3078\u3068\u79fb\u52d5\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u306b\u306f\u3001\u6a19\u6e96\u306e\u30a8\u30c7\u30a3\u30bf\u30fcUI\u304c\u642d\u8f09\u3055\u308c\u305f\u300c\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u300d\u30bb\u30af\u30b7\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u524d\u3068\u540c\u3058\u65b9\u6cd5\u3067\u3001\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3068\u30bf\u30a4\u30c8\u30eb\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure id=\"attachment_57896\" aria-describedby=\"caption-attachment-57896\" style=\"width: 1020px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57896 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/yoast-seo-1.png\" alt=\"Yoast SEO\u306e\u8a2d\u5b9a\u753b\u9762\" width=\"1020\" height=\"667\"><figcaption id=\"caption-attachment-57896\" class=\"wp-caption-text\">Yoast SEO\u306e\u8a2d\u5b9a\u753b\u9762<\/figcaption><\/figure>\n<p>\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u3067\u306f\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u3084\u30d6\u30ed\u30b0\u3001\u3042\u306a\u305f\u81ea\u8eab\u304c\u3057\u3066\u3044\u308b\u3053\u3068\u3001\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002\u5b8c\u4e86\u3057\u305f\u3089\u300c\u5909\u66f4\u3092\u4fdd\u5b58\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u306e\u691c\u7d22\u7d50\u679c\u304c\u3059\u3050\u306b\u66f4\u65b0\u3055\u308c\u3001\u65b0\u3057\u3044\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>Yoast SEO\u3067\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b<\/h3>\n<p>\u56fa\u6709\u306e\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a2d\u5b9a\u3057\u306a\u3044\u3068\u304d\u306b\u8868\u793a\u3055\u308c\u308b\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u3067\u3057\u3087\u3046\u304b\uff1f\u7b54\u3048\u306f\u7c21\u5358\u3067\u3059\u3002\u300c<strong>SEO<\/strong>\u300d&gt;\u300c<strong>Search Appearance<\/strong>\u300d&gt;\u300c<strong>Content Types<\/strong>\u300d\uff08\u300cSearch Appearance\u300d\u30da\u30fc\u30b8\u306e\u4e0a\u90e8\u306b\u3042\u308b\u30bf\u30d6\uff09\u3067\u3001\u6295\u7a3f\u7528\u3068\u30da\u30fc\u30b8\u7528\u306e2\u3064\u306e\u30c9\u30ed\u30c3\u30d7\u30c0\u30a6\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57897\" aria-describedby=\"caption-attachment-57897\" style=\"width: 1001px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57897 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/content-types-1.png\" alt=\"\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\" width=\"1001\" height=\"823\"><figcaption id=\"caption-attachment-57897\" class=\"wp-caption-text\">\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0<\/figcaption><\/figure>\n<p>\u3053\u3053\u3067\u3082\u4e00\u822c\u7684\u306a\u30e1\u30bf\u30c7\u30fc\u30bf\u30a8\u30c7\u30a3\u30bf\u30fc\u304c\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002\u6295\u7a3f\u3068\u30da\u30fc\u30b8\u306e\u30c7\u30d5\u30a9\u30eb\u30c8\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u65b0\u3057\u3044\u6295\u7a3f\u307e\u305f\u306f\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3057\u305f\u969b\u306b\u306f\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3001\u3053\u3053\u306b\u5165\u529b\u3057\u305f\u60c5\u5831\u3092\u81ea\u52d5\u7684\u306b\u63a1\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u6295\u7a3f\u3092\u516c\u958b\u3057\u3001\u30b9\u30cb\u30da\u30c3\u30c8\u306e\u5165\u529b\u3092\u5fd8\u308c\u3066\u3082\u3001\u3053\u3053\u3067\u5b9a\u7fa9\u3057\u3066\u304a\u3044\u305f\u3082\u306e\u304c\u81ea\u52d5\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u3057\u3066\u4f7f\u7528\u3057\u305f\u3044\u5834\u5408\u3082\u3001\u3053\u3053\u306b\u8cbc\u308a\u4ed8\u3051\u3066\u304a\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u60c5\u5831\u304c\u7de8\u96c6\u753b\u9762\u306b\u8868\u793a\u3055\u308c\u3001\u65b0\u3057\u3044\u6295\u7a3f\u4f5c\u6210\u306e\u969b\u306b\u306f\u3053\u308c\u3092\u5165\u529b\u3067\u304d\u308b\u72b6\u614b\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>Yoast SEO\u3067\u30ab\u30c6\u30b4\u30ea\u30fc\u30a2\u30fc\u30ab\u30a4\u30d6\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b<\/h3>\n<p>\u305d\u308c\u3067\u306f\u3001\u30ab\u30c6\u30b4\u30ea\u30da\u30fc\u30b8\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u306e\u5c0f\u3055\u306a\u30a2\u30fc\u30ab\u30a4\u30d6\u306b\u306f\u591a\u304f\u306e\u30c6\u30ad\u30b9\u30c8\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001Google\u3092\u6df7\u4e71\u3055\u305b\u3001\u7d50\u679c\u7684\u306b\u5947\u5999\u306a\u30b9\u30cb\u30da\u30c3\u30c8\u304c\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u77ed\u3044\u629c\u7c8b\u3092\u81ea\u5206\u3067\u8ffd\u52a0\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u300c<strong>SEO<\/strong>\u300d&gt;\u300c<strong>Search Appearance<\/strong>\u300d&gt;\u300c\u30bf\u30af\u30bd\u30ce\u30df\u30fc\u300d\u3078\u3068\u79fb\u52d5\u3057\u3001\u30a8\u30c7\u30a3\u30bf\u30fc\u3067\u8aac\u660e\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u307e\u305f\u306f\u300c\u6295\u7a3f\u300d&gt;\u300c\u30ab\u30c6\u30b4\u30ea\u30fc\u300d\u306b\u79fb\u52d5\u3057\u3066\u3001\u500b\u3005\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u30a2\u30fc\u30ab\u30a4\u30d6\u30da\u30fc\u30b8\u3054\u3068\u306b\u65b0\u3057\u3044\u3082\u306e\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57898\" aria-describedby=\"caption-attachment-57898\" style=\"width: 965px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57898 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/description-category-1.png\" alt=\"\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4f8b\" width=\"965\" height=\"573\"><figcaption id=\"caption-attachment-57898\" class=\"wp-caption-text\">\u30ab\u30c6\u30b4\u30ea\u30fc\u30da\u30fc\u30b8\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u4f8b<\/figcaption><\/figure>\n<p>\u3053\u306e\u30b9\u30cb\u30da\u30c3\u30c8\u306f\u3042\u307e\u308a\u8907\u96d1\u306b\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u300c\uff08\u30ab\u30c6\u30b4\u30ea\u540d\uff09\u306b\u3064\u3044\u3066\u306e\u6295\u7a3f\u3092\u305f\u304f\u3055\u3093\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u300d\u3068\u3044\u3063\u305f\u7a0b\u5ea6\u3067\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u691c\u7d22\u7d50\u679c\u3068\u3057\u3066\u3053\u306e\u30da\u30fc\u30b8\u304c\u983b\u7e41\u306b\u8868\u793a\u3055\u308c\u308b\u53ef\u80fd\u6027\u306f\u4f4e\u3044\u305f\u3081\u3001\u305d\u308c\u307b\u3069\u53b3\u5bc6\u306b\u8003\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4ee5\u4e0a\u3067\u3001Yoast\u3092\u4f7f\u3063\u3066\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u306e\u8aac\u660e\u3092\u7d42\u4e86\u3057\u307e\u3059\u3002<\/p>\n<h2 id=\"#how-to-add-a-meta-description-without-a-plugin\">\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u306a\u3044\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5<\/h2>\n<p>SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u30ab\u30b9\u30bf\u30e0\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u5acc\u3060\u3001\u3068\u3044\u3046\u5834\u5408\u306b\u306f\u3001\u4ee3\u308f\u308a\u306b\u30c6\u30fc\u30de\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u7279\u306b\u500b\u3005\u306e\u30da\u30fc\u30b8\u306b\u624b\u52d5\u3067\u8aac\u660e\u3092\u8ffd\u52a0\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u5c11\u3005\u9762\u5012\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u3057\u3066\u3057\u307e\u3046\u65b9\u304c\u7c21\u5358\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4f55\u3089\u304b\u306e\u7406\u7531\u3067\u305d\u308c\u3092\u907f\u3051\u305f\u3044\u306a\u3089\u3070\u3001\u624b\u52d5\u3067\u884c\u3046\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u4e0a\u306e\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3059\u308b\u524d\u306b\u3001<a href=\"https:\/\/kinsta.com\/jp\/docs\/wordpress-hosting\/wordpress-backups\/#wordpress-backup\">\u5fc5\u305a\u30d0\u30c3\u30af\u30a2\u30c3\u30d7\u3092\u4f5c\u6210<\/a>\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-child-theme\/\">\u5b50\u30c6\u30fc\u30de\u3092\u4f5c\u6210<\/a>\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u4f55\u304b\u3092\u9593\u9055\u3048\u305f\u5834\u5408\u3067\u3082\u3001\u30b5\u30a4\u30c8\u3092\u4fdd\u8b77\u3067\u304d\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-automatic-updates\/\">WordPress\u306e\u66f4\u65b0<\/a>\u6642\u306b\u5909\u66f4\u5185\u5bb9\u304c\u6d88\u3048\u3066\u3057\u307e\u3046\u5fc3\u914d\u3082\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u9069\u7528\u3055\u308c\u308b<a href=\"https:\/\/codex.wordpress.org\/Meta_Tags_in_WordPress#Generic_Meta_Tags\">\u6c4e\u7528\u30e1\u30bf\u30bf\u30b0<\/a>\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002\u6700\u521d\u306b\u3001\u300c\u8a2d\u5b9a\u300d&gt;\u300c\u4e00\u822c\u300d\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002\u300c\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u300d\u3067\u3001\u30b5\u30a4\u30c8\u3092\u8aac\u660e\u3059\u308b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8a18\u8ff0\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_57899\" aria-describedby=\"caption-attachment-57899\" style=\"width: 1886px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-57899 size-full\" src=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/10\/tagline-1.png\" alt=\"\u30c6\u30fc\u30de\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3057\u3066\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\" width=\"1886\" height=\"763\"><figcaption id=\"caption-attachment-57899\" class=\"wp-caption-text\">\u30c6\u30fc\u30de\u30d5\u30a1\u30a4\u30eb\u3092\u7de8\u96c6\u3057\u3066\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b<\/figcaption><\/figure>\n<p>\u6b21\u306b\u3001\u300c\u5916\u89b3\u300d&gt;\u300c\u30c6\u30fc\u30de\u306e\u7de8\u96c6\u300d\u306b\u79fb\u52d5\u3057\u307e\u3059\u3002\u8868\u793a\u3055\u308c\u306a\u3044\u5834\u5408\u306f\u3001FTP\u3092\u4f7f\u7528\u3057\u3066header.php\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u30b5\u30a4\u30c9\u30d0\u30fc\u3092\u898b\u3066\u300c\u30c6\u30fc\u30de\u30d8\u30c3\u30c0\u30fc\uff08<strong>header.php<\/strong>\uff09\u300d\u3092\u898b\u3064\u3051\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u7de8\u96c6\u3057\u307e\u3059\u3002\u3053\u306e\u30b3\u30fc\u30c9\u3092&lt;head&gt;\u3068&lt;\/head&gt;\u306e\u9593\u306b\u8cbc\u308a\u4ed8\u3051\u307e\u3059\u3002<\/p>\n<pre><code class=\"language-php\">&lt;meta name=\"description\" content=\"\" \/&gt;<\/code><\/pre>\n<p>\u3053\u308c\u3067\u3001\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u306b\u5148\u307b\u3069\u306e\u30ad\u30e3\u30c3\u30c1\u30d5\u30ec\u30fc\u30ba\u304c\u8ffd\u52a0\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u660e\u3089\u304b\u306b\u3001\u6295\u7a3f\u306b\u3068\u3063\u3066\u671b\u307e\u3057\u3044\u3084\u308a\u65b9\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u822c\u7684\u306a\u8aac\u660e\u3092\u5168\u3066\u306b\u9069\u7528\u3059\u308b\u3088\u308a\u3082\u3001\u5404\u6295\u7a3f\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308b\u304b\u8aac\u660e\u3059\u308b\u3053\u3068\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u30b3\u30fc\u30c9\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3001\u901a\u5e38\u901a\u308a\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3067\u4f7f\u7528\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6295\u7a3f\u304b\u3089\u53d6\u5f97\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<pre><code class=\"language-php\">&lt;meta name=\"description\" content=\"&lt;?php if ( is_single() ) {\n        single_post_title('', true); \n    } else {\n        bloginfo('name'); echo \" - \"; bloginfo('description');\n    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href=\"http:\/\/www.t-x-2.com\/articles\/archive\/how-to-add-meta-description-tags-to-wordpress-without-a-plugin\/\">\u6761\u4ef6\u4ed8\u304d\u30bf\u30b0<\/a>\u3084<a href=\"https:\/\/orbitingweb.com\/blog\/wordpress-meta-descriptions\/\">\u30ab\u30b9\u30bf\u30e0\u30d5\u30a3\u30fc\u30eb\u30c9<\/a>\u3092\u4f75\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u3001\u6b63\u78ba\u306b\u8a18\u8ff0\u3057\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u304c\u306a\u3044\u3068\u3001\u30af\u30ea\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9003\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Google\u306b\u81ea\u52d5\u3067\u30b9\u30cb\u30da\u30c3\u30c8\u3092\u751f\u6210\u3055\u305b\u308b\u3068\u3001\u4e00\u304b\u516b\u304b\u306e\u8ced\u3051\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3067\u3001\u72ec\u81ea\u306b\u4f5c\u6210\u3059\u308c\u3070\u3001\u5c11\u306a\u304f\u3068\u3082\u300c\u601d\u3044\u901a\u308a\u306e\u6587\u8a00\u304c\u4f7f\u3048\u308b\u300d\u6a5f\u4f1a\u304c\u4e0e\u3048\u3089\u308c\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u5341\u5206\u306a\u60c5\u5831\u306b\u57fa\u3065\u3044\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u8abf\u67fb\u7d50\u679c\u304b\u3089\u5206\u304b\u308b\u3088\u3046\u306b\u3001\u30ab\u30b9\u30bf\u30e0\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u306fCTR\u3092\u6700\u59275.8\uff05\u5897\u52a0\u3055\u305b\u308b\u529b\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u4f5c\u6210\u306b\u5fc5\u8981\u306a\u30ea\u30bd\u30fc\u30b9\u304c\u5c11\u306a\u3044\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u975e\u5e38\u306b\u3044\u3044\u7d50\u679c\u3060\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002WordPress\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u306b\u306f\u3001WordPress\u30d5\u30a1\u30a4\u30eb\u3092\u624b\u52d5\u3067\u7de8\u96c6\u3059\u308b\u304b\u3001SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30b9\u30bf\u30e0\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u4f5c\u308a\u306f\u3001\u4e88\u60f3\u3088\u308a\u3082\u6642\u9593\u304c\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u2026\u9577\u671f\u7684\u306a\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u4fa1\u5024\u306e\u3042\u308b\u6642\u9593\u306e\u4f7f\u3044\u65b9\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u306a\u3044\u3068\u3001 &#8230;<\/p>\n","protected":false},"author":103,"featured_media":26492,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[83,186],"topic":[805,835],"class_list":["post-26490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-seotips","tag-ux","topic-seo-strategy","topic-wordpress-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress\u3067\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5<\/title>\n<meta name=\"description\" content=\"\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u30af\u30ea\u30c3\u30af\u7387\u306b\u5f71\u97ff\u3059\u308b\u3082\u306e\u3067\u3059\u3002WordPress\u306b\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8ffd\u52a0\u3057\u305f\u3044\u3067\u3059\u304b\uff1f\u672c\u8a18\u4e8b\u3067\u306fSEO\u3092\u5f37\u5316\u3059\u308b\u305d\u306e\u3084\u308a\u65b9\u3092\u3054\u5b89\u5fc3\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kinsta.com\/jp\/blog\/meta-description-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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