{"id":30041,"date":"2020-10-08T05:04:44","date_gmt":"2020-10-08T12:04:44","guid":{"rendered":"https:\/\/kinsta.com\/?p=47793"},"modified":"2023-08-29T08:12:20","modified_gmt":"2023-08-28T23:12:20","slug":"what-does-seo-stand-for","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/what-does-seo-stand-for\/","title":{"rendered":"SEO\u306f\u4f55\u306e\u7565\u79f0\uff08\u521d\u5fc3\u8005\u3067\u3082\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3059\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff09"},"content":{"rendered":"<p>\u304a\u305d\u3089\u304f<a href=\"https:\/\/kinsta.com\/jp\/?s=seo\">SEO\u3068\u3044\u3046\u8a00\u8449\u306f\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b<\/a>\u3067\u3057\u3087\u3046\u304c\u3001\u5177\u4f53\u7684\u306b\u3069\u3093\u306a\u3082\u306e\u304b\u306f\u3054\u5b58\u77e5\u306a\u3044\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3082\u3057\u304f\u306f\u3001\u81ea\u5206\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u4e0a\u3067\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u304b\u3092\u77e5\u3089\u306a\u3044\u3068\u3044\u3046\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>SEO\u306f\u3069\u3093\u306a\u30b5\u30a4\u30c8\u306b\u3068\u3063\u3066\u3082\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u3042\u307e\u308a\u89aa\u3057\u307f\u306e\u306a\u3044\u65b9\u306b\u3068\u3063\u3066\u306f\u3068\u3063\u3064\u304d\u306b\u304f\u3044\u8a71\u984c\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001SEO\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u306b\u306f\u3001\u305d\u308c\u304c\u3069\u3093\u306a\u3082\u306e\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u306b\u306a\u3063\u3066\u3044\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u70b9\u304c\u4fbf\u5229\u306a\u306e\u304b\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u65e9\u901f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2 id=\"seo-definition\">\u300cSEO\u300d\u306f\u4f55\u306e\u7565\u79f0\uff1f<\/h2>\n<p>SEO\u306fSearch Engine Optimization\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u7565\u3067\u3059\u3002<\/p>\n<p>\u69d8\u3005\u306a\u8b70\u8ad6\u304c\u5c55\u958b\u3055\u308c\u308b\u30c8\u30d4\u30c3\u30af\u3067\u3001SEO\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306f\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306b\u5c71\u307b\u3069\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<figure style=\"width: 683px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/seo-in-serps.png\" alt=\"SEO\u306e\u691c\u7d22\u7d50\u679c\" width=\"683\" height=\"171\"><figcaption class=\"wp-caption-text\">SEO\u306e\u691c\u7d22\u7d50\u679c<\/figcaption><\/figure>\n<p>\u3082\u3046\u5c11\u3057\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>SEO\u3068\u306f\u4f55\u304b<\/h3>\n<p>SEO\u3068\u306f\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u691c\u7d22\u3092\u3057\u305f\u969b\u306b\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u30b5\u30a4\u30c8\u3092\u6539\u5584\u3059\u308b\u30d7\u30ed\u30bb\u30b9\u306e\u3053\u3068\u3067\u3059\u3002\u591a\u304f\u306e\u4eba\u306fGoogle\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066SEO\u3092\u884c\u3044\u307e\u3059\u304c\u3001Bing\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5168\u3066\u306f\u76f4\u63a5\u7684\u306a\u5e83\u544a\u8cbb\u3092\u652f\u6255\u308f\u305a\u306b\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u5897\u3084\u3059\u305f\u3081\u306b\u884c\u3046\u3053\u3068\u3067\u3059\u3002\u3061\u306a\u307f\u306b\u7565\u8a9e\u304c\u5927\u597d\u304d\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u91ce\u306e\u8a00\u8449\u3067\u3059\u3002<\/p>\n<ul>\n<li>SERP \u2013 search engine results page\uff08\u691c\u7d22\u7d50\u679c\uff09<\/li>\n<li>CTR \u2013 click-through rate\uff08\u30af\u30ea\u30c3\u30af\u7387\/\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff09<\/li>\n<li>CTA \u2013 call to action\uff08\u884c\u52d5\u559a\u8d77\/\u30b3\u30fc\u30eb\u30c8\u30a5\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\uff09<\/li>\n<li>CRO \u2013 conversion rate optimization\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\uff09<\/li>\n<li>UX \u2013 user experience\uff08\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\/\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\uff09<\/li>\n<\/ul>\n\n<div  class=\"featured-snippet\" id=\"featuredSnippet\">\n    <div class=\"featured-snippet__content\">\n        <h2>\u300cSEO\u300d\u3092\u7c21\u5358\u306b\u8a00\u3046\u3068<\/h2>\n        <div><p><strong>SEO<\/strong>\u306fSearch Engine Optimization\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff09\u306e\u7565\u3067\u3059\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u30b5\u30a4\u30c8\u306b\u3088\u308a\u591a\u304f\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u547c\u3073\u8fbc\u3080\u305f\u3081\u306e\u6226\u7565\u3084\u624b\u6cd5\u3068\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u7d50\u679c\u3067\u30b5\u30a4\u30c8\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u306e\u6539\u5584\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n    <\/div>\n    <div class=\"featured-snippet__footer\">\n        <div class=\"arrow-down\"><\/div>\n        <div class=\"featured-snippet__footer--content row nocol middle-xs between-xs reverse\">\n            <div style=\"margin-left: auto; position: relative; top: -1px\" class=\"row nocol middle-xs\">\n                <div class=\"color--mediumGray\" style=\"font-size: 14px; vertical-align: middle;\">\n                    <svg  class=\"icon icon--logo display--block\" aria-hidden=\"true\" focusable=\"false\"><use xlink:href=\"https:\/\/kinsta.com\/jp\/wp-content\/themes\/kinsta\/dist\/sprite.svg?v=e8af2143e3b8bceb5561b327e81ec085#logo\" \/><\/svg>                <\/div>\n                <div class=\"text--bold color--mediumGray\" style=\"padding-left: 3px;\">Support<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<h2 id=\"care-about-seo\">SEO\u306b\u6c17\u3092\u4f7f\u3046\u3079\u304d\u7406\u7531\uff1a\u7121\u6599\u3067\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3067\u304d\u308b<\/h2>\n<p>Google\u306e\u691c\u7d22\u7d50\u679c\u306e\u6700\u521d\u306e\u30da\u30fc\u30b8\u306b\u8868\u793a\u3055\u308c\u308b\u30b5\u30a4\u30c8\u304c\u5168\u4f53\u306e\u30af\u30ea\u30c3\u30af\u6570\u306e\u5927\u534a\u3092\u5360\u3081\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u8abf\u67fb\u306b\u3088\u308a<a href=\"https:\/\/www.advancedwebranking.com\/ctrstudy\/\">\u8a3c\u660e\u3055\u308c\u3066<\/a>\u3044\u307e\u3059\u3002Google\u3067\u30b5\u30a4\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u4eba\u306e\u6570\uff08CTR\uff09\u306f\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u304c\u5f8c\u308d\u306b\u306a\u308b\u307b\u3069\u6e1b\u3063\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1112px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/ctr-decreasing-study.png\" alt=\"CTR\u306e\u8abf\u67fb\" width=\"1112\" height=\"459\"><figcaption class=\"wp-caption-text\">CTR\u306e\u8abf\u67fb<\/figcaption><\/figure>\n<p>\u6709\u6599\u306e\u5e83\u544a\u306f\u652f\u6255\u3044\u3092\u7d9a\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u304c\u3001\u9069\u5207\u306aSEO\u304c\u884c\u308f\u308c\u3066\u3044\u308c\u3070\uff08\u305d\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u306e\u5f8c\u3059\u3050\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff09<strong>\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u81ea\u7136\u3068\u5897\u3048\u3066\u3044\u304d\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f<a href=\"https:\/\/seotribunal.com\/blog\/stats-to-understand-seo\/\">\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5168\u4f53\u306e93%<\/a>\u3092\u5360\u3081\u308b\u3053\u3068\u3092\u8003\u3048\u308c\u3070\u3001\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u8005\u306e\u5897\u52a0\u306b\u7e4b\u304c\u308b\u53ef\u80fd\u6027\u306f\u304b\u306a\u308a\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>Google\u306f\u65e5\u3005\u30b9\u30de\u30fc\u30c8\u306b\u3001\u3088\u308a\u9ad8\u5ea6\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u308c\u3067\u3082\u79c1\u305f\u3061\u3082\u305d\u306e\u624b\u52a9\u3051\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>SEO\u3068\u30b5\u30a4\u30c8\u306e\u6700\u9069\u5316\u306b\u3064\u3044\u3066\u7406\u89e3\u3059\u308b\u3053\u3068\u3067<a href=\"https:\/\/kinsta.com\/jp\/blog\/alternative-search-engines\/\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a>\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u305d\u308c\u304c\u3042\u306a\u305f\u81ea\u8eab\u306e\u30e1\u30ea\u30c3\u30c8\u306b\u3082\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n\n<h3>\u601d\u308f\u306c\u843d\u3068\u3057\u7a74\u306f\uff1f<\/h3>\n<p><a href=\"https:\/\/kinsta.com\/blog\/google-patents-seo-ranking-factors\/\">SEO\u306f\u5e38\u306b\u5909\u5316\u3057\u307e\u3059<\/a>\u3002<\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u3088\u308a\u9ad8\u5ea6\u306b\u306a\u308a\u3001\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5909\u308f\u3063\u3066\u3044\u304f\u306b\u3064\u308c\u3001\u4eca\u307e\u3067\u306f\u6709\u52b9\u3060\u3063\u305f\u624b\u6cd5\u304c\u3082\u3046\u4f7f\u3048\u306a\u304f\u306a\u3063\u305f\u308a\u3001\u65b0\u3057\u3044\u3082\u306e\u304c\u6709\u52b9\u306b\u306a\u3063\u305f\u308a\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u4e00\u3064\u5909\u308f\u3089\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002SEO\u304c\u9577\u671f\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u6700\u3082\u5927\u304d\u306a\u6d41\u5165\u6e90\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u591a\u5c11\u9aa8\u306e\u6298\u308c\u308b\u4f5c\u696d\u3067\u3001\u3059\u3050\u306b\u7d50\u679c\u304c\u51fa\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u5c06\u6765\u3078\u306e\u6295\u8cc7\u3060\u3068\u601d\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>SEO<\/strong><strong>\u306f\u77ed\u8ddd\u96e2\u8d70\u3067\u306f\u306a\u304f\u30de\u30e9\u30bd\u30f3\u306b\u4f3c\u3066\u3044\u307e\u3059\u3002<\/strong>\u4e8b\u524d\u306b\u5c11\u3057\u5de5\u592b\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u5f90\u3005\u306b\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u3092\u5b9f\u611f\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<figure style=\"width: 571px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/seo-improvement-graph.png\" alt=\"SEO\u6539\u5584\u306e\u30b0\u30e9\u30d5\" width=\"571\" height=\"205\"><figcaption class=\"wp-caption-text\">SEO\u6539\u5584\u306e\u30b0\u30e9\u30d5<\/figcaption><\/figure>\n<p>\u6709\u6599\u306e\u5e83\u544a\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u305d\u306e\u4ed6\u306e\u6709\u6599\u306e\u624b\u6bb5\u306f\u3059\u3050\u306b\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0\u3057\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u652f\u6255\u3044\u3092\u3084\u3081\u3066\u3057\u307e\u3048\u3070\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3082\u305d\u3053\u3067\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4e00\u65b9SEO\u306e\u5834\u5408\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/\">\u7d99\u7d9a\u7684\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u547c\u3073\u8fbc\u3081\u308b<\/a>\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2 id=\"seo-basics\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u57fa\u672c\u3068SEO\u306b\u3064\u3044\u3066\u306e\u8003\u3048\u65b9<\/h2>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u60c5\u5831\u3092\u898b\u3064\u3051\u3001\u7b54\u3048\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.google.com\/intl\/en_uk\/search\/howsearchworks\/\">\u3069\u306e\u3088\u3046\u306b\u691c\u7d22\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u308b\u304b<\/a>\u3068\u3044\u3046\u3068Google\u3067\u306f\u4f55\u767e\u4e07\u3068\u3044\u3046\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u898b\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6700\u3082\u95a2\u9023\u306e\u3042\u308b\u60c5\u5831\u3092\u63a2\u3057\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1278px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/seo-tips-from-google.png\" alt=\"Google\u306b\u3088\u308bSEO\u306e\u30d2\u30f3\u30c8\" width=\"1278\" height=\"559\"><figcaption class=\"wp-caption-text\">Google\u306b\u3088\u308bSEO\u306e\u30d2\u30f3\u30c8<\/figcaption><\/figure>\n<h3>SEO\u306b\u3064\u3044\u3066\u306e\u8003\u3048\u65b9<\/h3>\n<p>Google\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u306b\u5bfe\u3057\u3001\u6700\u3082\u9069\u5207\u306a\u7b54\u3048\u3092\u63d0\u4f9b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u524d\u63d0\u306b\u3001SEO\u306b\u5bfe\u51e6\u3059\u308b\u969b\u306f\u6b21\u306e\uff13\u3064\u306e\u30eb\u30fc\u30eb\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30eb\u30fc\u30eb1: Google\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8cea\u554f\u306b\u7b54\u3048\u308b\u305f\u3081\u306b\u3042\u308b<\/li>\n<li>\u30eb\u30fc\u30eb2: Google\u306f\u79c1\u305f\u3061\u3084SEO\u306e\u5c02\u9580\u5bb6\u3088\u308a\u3082\u77e5\u8b58\u304c\u8c4a\u5bcc<\/li>\n<li>\u30eb\u30fc\u30eb3: Google\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u306e\u306f\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u305f\u3081\u306e\u30c8\u30ea\u30c3\u30af\u3067\u306f\u306a\u304f\u8cea\u554f\u3078\u306e\u7b54\u3048<\/li>\n<\/ul>\n<p>\u3067\u306f\u3001\u30b5\u30a4\u30c8\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u306b\u306f\u4f55\u3092\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u305d\u3046\u3001\u8cea\u554f\u306b\u5bfe\u3057\u3066\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306e\u8ab0\u3088\u308a\u3082\u826f\u8cea\u306a\u7b54\u3048\u3092\u63d0\u4f9b\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3059\u3002\u96e3\u3057\u304f\u8003\u3048\u3059\u304e\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u3088\u304f\u3042\u308b\u77ed\u671f\u7684\u306a\u30c8\u30ea\u30c3\u30af\u3067Google\u3092\u8aa4\u9b54\u5316\u305d\u3046\u3068\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u307b\u3089\u3001SEO\u306f\u610f\u5916\u3068\u7c21\u5358\u3067\u3057\u3087\u3046\uff1f<\/p>\n<h2 id=\"seo-fundamentals-beginners\">\u521d\u5fc3\u8005\u306e\u305f\u3081\u306eSEO\u306e7\u3064\u306e\u57fa\u672c<\/h2>\n<p>\u3053\u3053\u307e\u3067\u8aad\u3093\u3067\u304f\u3060\u3055\u3063\u305f\u65b9\u306fSEO\u304c\u601d\u3063\u305f\u307b\u3069\u8907\u96d1\u306a\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u601d\u3048\u3066\u304d\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u5272\u3068\u5358\u7d14\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u57fa\u672c\u306f\u5358\u7d14\u3067\u3059\u3002<\/p>\n<p>SEO\u306e\u57fa\u672c\u3092\u5c11\u3057\u53d6\u308a\u5165\u308c\u308b\u3060\u3051\u3067\u30b5\u30a4\u30c8\u306e\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u98db\u8e8d\u7684\u306b\u6539\u5584\u3067\u304d\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306e\u5927\u534a\u306fSEO\u306e\u5c02\u9580\u5bb6\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u5c11\u3057\u5de5\u592b\u3092\u3059\u308b\u3060\u3051\u3067\u3001\u6bd4\u8f03\u7684\u77ed\u3044\u671f\u9593\u3067Google\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u547c\u3073\u8fbc\u3081\u308b\u3088\u3046\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ef\u30af\u30ef\u30af\u3057\u3066\u304d\u307e\u3057\u305f\u306d\u3002\u3067\u306f\u3001\u65e9\u901f\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. \u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5f37\u3044CMS\u3092\u4f7f\u7528\u3059\u308b\uff08WordPress\u306a\u3069\uff09<\/h3>\n<p>\u4f55\u3088\u308a\u3082\u307e\u305a\u3001\u30b5\u30a4\u30c8\u304cGoogle\u306b\u3088\u308b\u30af\u30ed\u30fc\u30eb\u304c\u53ef\u80fd\u3067\u306a\u3051\u308c\u3070\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u305a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u3065\u3051\u3082\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u306f\u3069\u3046\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>Google\u3067\u306f\u30b5\u30a4\u30c8\u3092\u63a2\u3057\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u4ed8\u3051\u3059\u308b\u306e\u306b\u81ea\u52d5\u306e\u30af\u30ed\u30fc\u30e9\u30fc\uff08\u30dc\u30c3\u30c8\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b5\u30a4\u30c8\u304c\u3053\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u306b\u3088\u308a\u30a2\u30af\u30bb\u30b9\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u767b\u9332\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u304c\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001Google\u306b\u3088\u308b\u30e9\u30f3\u30ad\u30f3\u30b0\u4ed8\u3051\u3082\u884c\u308f\u308c\u307e\u305b\u3093\u3002Google\u304c\u30b5\u30a4\u30c8\u3092\u30af\u30ed\u30fc\u30eb\u3057\u3001\u30b5\u30a4\u30c8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3066\u307b\u3057\u3044\u306a\u3089\u3070\uff08\u305d\u3046\u671b\u307e\u306a\u3044\u4eba\u306f\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304c\uff09\u3001\u6700\u521d\u306b\u3044\u304f\u3064\u304b\u6e96\u5099\u3092\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30c6\u30af\u30cb\u30ab\u30eb<\/strong><strong>SEO<\/strong>\u306b\u53d6\u308a\u7d44\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u5358\u8a9e\u3060\u3051\u805e\u3044\u3066\u5acc\u60aa\u611f\u3092\u62b1\u304b\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u30c6\u30af\u30cb\u30ab\u30ebSEO\u306f\u5358\u306b<a href=\"https:\/\/kinsta.com\/jp\/learn\/page-speed\/\">\u30b5\u30a4\u30c8\u304c\u9069\u5207\u306b\u69cb\u7bc9\u3055\u308c\u3066\u3044\u3066<\/a>Google\u304c\u304d\u3061\u3093\u3068\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u6280\u8853\u7684\u306a\u8981\u4ef6\u306f\u305d\u306e\u6642\u3005\u3067\u5909\u308f\u3063\u3066\u3044\u304d\u307e\u3059\u304c\u3001Google\u306e\u30af\u30ed\u30fc\u30e9\u30fc\u304c\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306a\u30b5\u30a4\u30c8\u306b\u3057\u3066\u304a\u304b\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3001\u3068\u3044\u3046\u70b9\u306f\u6c7a\u3057\u3066\u5909\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/content-management-system\/\">CMS<\/a>\u306b<a href=\"https:\/\/kinsta.com\/jp\/blog\/why-use-wordpress\/\">WordPress<\/a><u>\u3092\u4f7f\u3046\u3068<\/u>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5f37\u3044\u30b5\u30a4\u30c8\u3092\u4f5c\u308b\u4e0a\u3067\u6709\u5229\u306b\u306a\u308a\u307e\u3059\u3002\u624b\u9593\u306e\u304b\u304b\u308b\u90e8\u5206\u306f\u5168\u3066\u4ee3\u308f\u308a\u306b\u3084\u3063\u3066\u304f\u308c\u308b<a href=\"https:\/\/kinsta.com\/jp\/blog\/best-seo-plugins-for-wordpress\/\">SEO\u30d7\u30e9\u30b0\u30a4\u30f3<\/a>\u3082\u3042\u308b\u306e\u3067\u3001\u5fc3\u914d\u3044\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u306fWordPress\u306e\u30b5\u30a4\u30c8\u304c\u304d\u3061\u3093\u3068\u30af\u30ed\u30fc\u30eb\u3001\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u3053\u3068\u3092\u3044\u304f\u3064\u304b\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h4>XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p><a href=\"https:\/\/kinsta.com\/blog\/wordpress-sitemap\/\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/a>\u3068\u306f\u3001\u30b5\u30a4\u30c8\u4e0a\u306e\u5168\u3066\u306e\u30da\u30fc\u30b8\u306e\u30ea\u30b9\u30c8\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3059\u3002<\/p>\n<figure style=\"width: 590px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/xml-sitemap.png\" alt=\"XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\" width=\"590\" height=\"437\"><figcaption class=\"wp-caption-text\">XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/figcaption><\/figure>\n<p>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306f\u901a\u5e38\u300c\u30c9\u30e1\u30a4\u30f3\u540d.com\/sitemap.xml\u300d\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Yoast\u306a\u3069\u306e\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u306e\u4f5c\u6210\u306f\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\uff08\u4e0a\u8a18\u306e\u4f8b\u3067\u306fYoast\u3092\u4f7f\u7528\uff09\u3002<\/p>\n<p>\u307e\u305a<a href=\"https:\/\/kinsta.com\/jp\/blog\/yoast-seo\/\">Yoast SEO\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb<\/a>\u3057\u307e\u3059\u3002<strong>\u300c\u5168\u822c\u300d<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u4e0a\u90e8\u306e\u30bf\u30d6\u304b\u3089<strong>\u300c\u6a5f\u80fd\u300d<\/strong>\u3092\u9078\u3073\u307e\u3059\u3002\u3053\u3053\u304b\u3089XML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092\u6709\u52b9\u5316\u3057\u3001\u5909\u66f4\u3092\u4fdd\u5b58\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/yoast-sitemap-turned-on.png\" alt=\"Yoast\u306eXML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\" width=\"1280\" height=\"520\"><figcaption class=\"wp-caption-text\">Yoast\u306eXML\u30b5\u30a4\u30c8\u30de\u30c3\u30d7<\/figcaption><\/figure>\n<p>\u3042\u3068\u306f\u3053\u306e\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3092<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-search-console\/\">Google Search Console<\/a>\u306b\u9001\u4fe1\u3059\u308b\u3060\u3051\u3067\u3059\u3002\u8a2d\u5b9a\u3001\u8a8d\u8a3c\u304c\u6e08\u3093\u3067\u3044\u306a\u3044\u3068\u3044\u3046\u65b9\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/google-site-verification\/\">\u3053\u3061\u3089\u306e\u30ac\u30a4\u30c9<\/a>\u3067\u3084\u308a\u65b9\u3092\u8aac\u660e\u3057\u3066\u3044\u307e\u3059\u306e\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>Robots.txt\u30d5\u30a1\u30a4\u30eb\u3092\u4f5c\u6210\u3059\u308b<\/h4>\n<p>Robots.txt\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u30b5\u30a4\u30c8\u5185\u306e\u3069\u3053\u3092\u30af\u30ed\u30fc\u30eb\u3067\u304d\u3001\u3069\u3053\u304c\u30af\u30ed\u30fc\u30eb\u3067\u304d\u306a\u3044\u304b\u3092\u4f1d\u3048\u308b\u305f\u3081\u306e\u30c6\u30ad\u30b9\u30c8\u30d5\u30a1\u30a4\u30eb\u3067\u3059\u3002\u6b21\u306e\u753b\u50cf\u306f\u305d\u306e\u4e00\u4f8b\u3067\u3059\u3002<\/p>\n<figure style=\"width: 384px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/robots-txt-example.png\" alt=\"Robots.txt\u30d5\u30a1\u30a4\u30eb\u306e\u4f8b\" width=\"384\" height=\"192\"><figcaption class=\"wp-caption-text\">Robots.txt\u30d5\u30a1\u30a4\u30eb\u306e\u4f8b<\/figcaption><\/figure>\n<p>\u30b5\u30a4\u30c8\u30de\u30c3\u30d7\u3068\u540c\u69d8\u306bYoast\u3067\u306frobots.txt\u30d5\u30a1\u30a4\u30eb\u3092\u751f\u6210\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Yoast SEO\u306e\u300c<strong>\u30c4\u30fc\u30eb\u300d<\/strong>&gt;\u00a0<strong>\u300c\u30d5\u30a1\u30a4\u30eb\u30a8\u30c7\u30a3\u30bf\u300d<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u300cCreate a robots.txt file\u300d\u3068\u3044\u3046\u30dc\u30bf\u30f3\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u5358\u306a\u308b\u30c6\u30ad\u30b9\u30c8\u30d5\u30a1\u30a4\u30eb\u3068\u306f\u8a00\u3048\u3001\u9069\u5207\u306a\u8a2d\u5b9a\u3092\u884c\u308f\u306a\u3051\u308c\u3070\u30b5\u30a4\u30c8\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306b\u5927\u304d\u306a\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u3053\u3061\u3089\u306e<a href=\"https:\/\/kinsta.com\/blog\/wordpress-robots-txt\/\">WordPress\u306erobots.txt\u306b\u95a2\u3059\u308b\u30ac\u30a4\u30c9<\/a>\u3092\u4e00\u8aad\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h4>\u300c\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u300d\u306e\u30c1\u30a7\u30c3\u30af\u3092\u5916\u3059<\/h4>\n<p>\u5358\u7d14\u306a\u3053\u3068\u3067\u3059\u304c\u3001\u5fd8\u308c\u308b\u3068SEO\u306e\u305f\u3081\u306e\u52aa\u529b\u304c\u53f0\u7121\u3057\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u517c\u306d\u307e\u305b\u3093\u3002\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u304c\u30b5\u30a4\u30c8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u3001\u3068\u3044\u3046\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306e\u30c1\u30a7\u30c3\u30af\u3092\u5916\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3053\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u306f\u901a\u5e38\u307e\u3060\u958b\u767a\u6bb5\u968e\u306e\u30b5\u30a4\u30c8\u304c\u5b8c\u6210\u524d\u306bGoogle\u306e\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u3092\u9632\u3050\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u3002<strong>\u300c\u8a2d\u5b9a\u300d<\/strong>&gt;<strong>\u300c\u8868\u793a\u8a2d\u5b9a\u300d<\/strong>\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u6b21\u306e\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1278px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/wordpress-indexing-setting.png\" alt=\"WordPress\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u8a2d\u5b9a\" width=\"1278\" height=\"662\"><figcaption class=\"wp-caption-text\">WordPress\u306e\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u306e\u8a2d\u5b9a<\/figcaption><\/figure>\n<h3>2. \u30b5\u30a4\u30c8\u304c\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u3082\u304d\u3061\u3093\u3068\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\uff08\u30ec\u30b9\u30dd\u30f3\u30b9\u30c7\u30b6\u30a4\u30f3\uff09<\/h3>\n<p>2016\u5e7411\u6708\u306bGoogle\u306f<a href=\"https:\/\/kinsta.com\/blog\/google-mobile-first-index\/\">\u30e2\u30d0\u30a4\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u30a4\u30f3\u30c7\u30c3\u30af\u30b9<\/a>\u3092\u767a\u8868\u3057\u307e\u3057\u305f\u3002\u3053\u308c\u306fGoogle\u304c\u30b5\u30a4\u30c8\u3092\u30a4\u30f3\u30c7\u30c3\u30af\u30b9\u3057\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u4ed8\u3051\u3059\u308b\u969b\u306b\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u3069\u306e\u3088\u3046\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3068\u3044\u3046\u70b9\u3092\u512a\u5148\u7684\u306b\u78ba\u8a8d\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4eca\u3067\u306f\u3042\u306a\u305f\u306e\u5468\u308a\u3067\u3082\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u4eba\u306e\u65b9\u304c\u5c11\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3092\u8003\u3048\u308b\u3068<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\">\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306e\u30e6\u30fc\u30b6\u30fc\u306e51%<\/a>\u304c\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u306e\u691c\u7d22\u4e2d\u306b\u65b0\u3057\u3044\u4f1a\u793e\u3084\u65b0\u3057\u3044\u5546\u54c1\u3092\u898b\u3064\u3051\u305f\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u9a5a\u304d\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/241462\/global-mobile-phone-website-traffic-share\/\">\u540c\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u30012018\u5e74\u306e\u4e16\u754c\u5404\u56fd\u306e\u5168\u3066\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e52.2%\u304c\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u304b\u3089\u306e\u6d41\u5165\u3060\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<figure style=\"width: 997px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" style=\"font-family: Roboto, -apple-system, BlinkMacSystemFont, 'Segoe UI', Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;font-size: 1rem\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/mobile-traffic-2018.png\" alt=\"2018\u5e74\u306e\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u753b\u50cf\u53c2\u7167\u5143\uff1aStatista.com\uff09\" width=\"997\" height=\"508\"><figcaption class=\"wp-caption-text\">2018\u5e74\u306e\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u304b\u3089\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\uff08\u753b\u50cf\u53c2\u7167\u5143\uff1aStatista.com\uff09<\/figcaption><\/figure>\n<p>\u00a0<\/p>\n<p>\u307e\u305f\u30012009\u5e74\u4ee5\u964d\u3001\u305d\u306e\u6570\u306f\u6bce\u5e74\u7740\u5b9f\u306b\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001Google\u306b\u3088\u308b\u3068\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306b\u3088\u3063\u3066\u751f\u6210\u3055\u308c\u308b\u30af\u30a8\u30ea\u6570\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7PC\u3068\u6bd4\u3079\u3066\u306a\u3093\u3068<u>278<\/u><u>\u5104\u4ef6\u3082\u591a\u3044<\/u>\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u307e\u3060\u30d4\u30f3\u3068\u3053\u306a\u3044\u3068\u3044\u3046\u65b9\u306e\u305f\u3081\u306b<a href=\"https:\/\/kinsta.com\/blog\/wordpress-mobile-plugin\/\">\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u6b63\u3057\u304f\u52d5\u4f5c\u3059\u308b\u30b5\u30a4\u30c8<\/a>\u3092\u4f5c\u6210\u3059\u3079\u304d\u305d\u306e\u4ed6\u306e\u7406\u7531\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u2014\u3042\u306a\u305f\u3082\u8a2a\u554f\u8005\u304c\u898b\u3066\u56de\u308a\u3084\u3059\u3044\u3088\u3046\u306a\u30b5\u30a4\u30c8\u306b\u3057\u305f\u3044\u306f\u305a\u3067\u3059\u3002Google\u3082\u305d\u308c\u3092\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/responsive-web-design\/\">\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u306a\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u306b\u3088\u3063\u3066<\/a> \u8a2a\u554f\u8005\u306f\u30b5\u30a4\u30c8\u3092\u898b\u3066\u56de\u308a\u3084\u3059\u304f\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306f\u6539\u5584\u3057\u5feb\u9069\u306a\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/web-design-best-practices\/\">\u30a6\u30a7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a>\u306e\u4e00\u3064\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u2014\u30b5\u30a4\u30c8\u306e<a href=\"https:\/\/kinsta.com\/jp\/learn\/speed-up-wordpress\/\">\u8aad\u307f\u8fbc\u307f\u306f\u901f\u3044\u65b9\u304c\u826f\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059<\/a>\uff08\u3053\u3061\u3089\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\u8a73\u3057\u304f\u304a\u8a71\u3057\u3057\u307e\u3059\uff09\u3002<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/how-to-reduce-bounce-rate\/\">\u76f4\u5e30\u7387<\/a>\u2014\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u304d\u3061\u3093\u3068\u52d5\u4f5c\u3057\u306a\u3044\u3053\u3068\u304c\u539f\u56e0\u3067\u3059\u3050\u306b\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u3066\u3057\u307e\u3046\u8a2a\u554f\u8005\u3082\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306b\u3082Google\u306b\u3082\u305d\u3093\u306a\u601d\u3044\u3092\u3055\u305b\u305f\u304f\u306a\u3044\u3082\u306e\u3067\u3059\u3002<\/li>\n<\/ul>\n<h4>WordPress\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5185\u8a33\uff08PC\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3068\u305d\u306e\u4ed6\u306e\u6bd4\u8f03\uff09<\/h4>\n<p>\u3053\u306e\u3088\u3046\u306b\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u306e\u8868\u793a\u306f\u6700\u91cd\u8981\u4e8b\u9805\u306e\u4e00\u3064\u3067\u3042\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u5b9f\u306f\u6700\u3082\u91cd\u8996\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u306f\u9867\u5ba2\u304c\u5b9f\u969b\u306b\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3044\u308b\u304b\uff08\u3064\u307e\u308a\u3001\u3069\u306e\u3088\u3046\u306b\u8cfc\u8cb7\u3084\u4f1a\u54e1\u767b\u9332\u3092\u3059\u308b\u304b\uff09\u3067\u3059\u3002\u5f53\u793e\u304c\u884c\u3063\u305f<a href=\"https:\/\/kinsta.com\/blog\/analyzing-log-entries\/\">\u30b5\u30a4\u30c8\u3078\u306e130\u5104\u4ef6\u306e\u30ed\u30b0\u30a8\u30f3\u30c8\u30ea\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb<\/a>\u3067\u306f\u3001\u6b21\u306e\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>33.95\u5104\u4ef6\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u304cPC\u304b\u3089\u9001\u4fe1\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>31\u5104\u4ef6\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u304b\u3089\u9001\u4fe1\u3055\u308c\u3066\u3044\u308b<\/li>\n<li>15\u5104\u4ef6\u306e\u30ea\u30af\u30a8\u30b9\u30c8\u304c\u305d\u306e\u4ed6\uff08API\u30b3\u30fc\u30eb\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3001\u30af\u30ed\u30fc\u30e9\u30fc\u3001\u30dc\u30c3\u30c8\u306a\u3069\uff09\u304b\u3089\u9001\u4fe1\u3055\u308c\u3066\u3044\u308b<\/li>\n<\/ul>\n<figure style=\"width: 1783px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/02\/desktop-vs-mobile-vs-bots-3-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/02\/desktop-vs-mobile-vs-bots-3-1.png\" alt=\"PC\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3068\u305d\u306e\u4ed6\u306e\u6bd4\u8f03\uff08\u30af\u30ea\u30c3\u30af\u3057\u3066\u753b\u50cf\u3092\u62e1\u5927\uff09\" width=\"1783\" height=\"1512\"><\/a><figcaption class=\"wp-caption-text\">PC\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3068\u305d\u306e\u4ed6\u306e\u6bd4\u8f03\uff08\u30af\u30ea\u30c3\u30af\u3057\u3066\u753b\u50cf\u3092\u62e1\u5927\uff09<\/figcaption><\/figure>\n<p>\u3053\u306e\u7d50\u679c\u304b\u3089\u3069\u3093\u306a\u3053\u3068\u304c\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/google-analytics-wordpress\/\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/a>\u306e\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3001\u3069\u3053\u306b\u7740\u624b\u3059\u308b\u306e\u304c\u4e00\u756a\u91cd\u8981\u304b\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3057\u307e\u3057\u3087\u3046\u3002\u73fe\u4ee3\u306eSEO\u306f\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u6700\u3082\u91cd\u8981\u3001\u3068\u3044\u3046\u8da3\u65e8\u306e\u30cb\u30e5\u30fc\u30b9\u3084\u30d6\u30ed\u30b0\u3092\u9d5c\u5451\u307f\u306b\u3057\u3066\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u50be\u5411\u3092\u7121\u8996\u3057\u305fSEO\u3092\u884c\u308f\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>3. SSL\u30b5\u30fc\u30d0\u30fc\u8a3c\u660e\u66f8\u3092\u53d6\u5f97\u3059\u308b<\/h3>\n<p><a href=\"https:\/\/kinsta.com\/jp\/docs\/wordpress-hosting\/wordpress-domains\/wordpress-ssl-certificates\/\">SSL\uff08Secure Sockets Layer\uff09\u30b5\u30fc\u30d0\u30fc\u8a3c\u660e\u66f8<\/a>\u306f\u30b5\u30a4\u30c8\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u5bfe\u7b56\u306e\u305f\u3081\u306b\u30a6\u30a7\u30d6\u30b5\u30fc\u30d0\u30fc\u306b\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u308b\u5c0f\u3055\u306a\u30d5\u30a1\u30a4\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3067<a href=\"https:\/\/kinsta.com\/jp\/blog\/http-to-https\/\">HTTP\u3092HTTPS<\/a>\u306b\u5909\u66f4\u3057\u3001\u30d6\u30e9\u30a6\u30b6\u306b\u9375\u306e\u30de\u30fc\u30af\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<figure style=\"width: 319px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/ssl-in-chrome-kinsta.png\" alt=\"Chrome\u306eSSL\" width=\"319\" height=\"251\"><figcaption class=\"wp-caption-text\">Chrome\u306eSSL<\/figcaption><\/figure>\n<p><a href=\"https:\/\/kinsta.com\/blog\/how-ssl-works\/\">SSL\u306e\u4ed5\u7d44\u307f<\/a>\u306b\u95a2\u3057\u3066\u306e\u7c21\u5358\u306a\u6982\u8981\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002SEO\u306e\u89b3\u70b9\u3067\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u306f\u3001\u5b89\u5168\u306a\u30b5\u30a4\u30c8\u3067\u3042\u308b\u3053\u3068\u304c\u691c\u7d22\u7d50\u679c\u4e0a\u4f4d\u8868\u793a\u306e\u57fa\u6e96\u306b\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306bHTTPS\u3068\u691c\u7d22\u7d50\u679c\u4e0a\u4f4d\u8868\u793a\u306b\u306f\u95a2\u9023\u304c\u3042\u308b\u3068\u3044\u3046<a href=\"https:\/\/backlinko.com\/search-engine-ranking\">\u8abf\u67fb\u7d50\u679c<\/a>\u3082\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 766px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/https-seo-kinsta.png\" alt=\"HTTPS\u306e\u5229\u7528\" width=\"766\" height=\"525\"><figcaption class=\"wp-caption-text\">HTTPS\u306e\u5229\u7528\uff08\u753b\u50cf\u53c2\u7167\u5143\uff1a Backlinko.com\uff09<\/figcaption><\/figure>\n<p>Google\u3084\u305d\u306e\u4ed6\u306e\u4e3b\u8981\u306a\u30d6\u30e9\u30a6\u30b6\u306f\u65e2\u306bTLS 1.0\u3068TLS 1.1.\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u7d42\u4e86\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u5b89\u5168\u3067\u306a\u3044\u63a5\u7d9a\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u3059<a href=\"https:\/\/kinsta.com\/jp\/blog\/err_ssl_obsolete_version\/\">\u300c\u3053\u306e\u30b5\u30a4\u30c8\u3078\u306e\u63a5\u7d9a\u306f\u4fdd\u8b77\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u8b66\u544a<\/a>\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>4. \u9ad8\u901f\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b<\/h3>\n<p>\u9069\u5207\u306a\uff08<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-performance-benchmarks\/\">\u9ad8\u901f\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044<\/a>\uff09\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u304b\u3069\u3046\u304b\u306fSEO\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3042\u306a\u305f\u3082\u304d\u3063\u3068\u8aad\u307f\u8fbc\u3080\u306e\u306b\u3082\u306e\u3059\u3054\u304f\u6642\u9593\u306e\u304b\u304b\u308b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u6642\u3042\u306a\u305f\u306f\u8aad\u307f\u8fbc\u307f\u304c\u5b8c\u4e86\u3059\u308b\u307e\u3067\u5f85\u3061\u307e\u3057\u305f\u304b\uff1f\u8ae6\u3081\u3066\u30b5\u30a4\u30c8\u3092\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30b5\u30a4\u30c8\u306e\u8aad\u307f\u8fbc\u307f\u6642\u9593\u306f<a href=\"https:\/\/searchengineland.com\/google-now-counts-site-speed-as-ranking-factor-39708\">\u30e9\u30f3\u30ad\u30f3\u30b0\u4ed8\u3051\u306e\u91cd\u8981\u306a\u8981\u7d20<\/a>\u3067\u3059\u3002\u3044\u3064\u307e\u3067\u3082\u8aad\u307f\u8fbc\u307e\u308c\u306a\u3044\u3088\u3046\u306a\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u3044\u4eba\u306a\u3069\u3044\u306a\u3044\u306e\u3067\u3001\u5f53\u7136\u3067\u3059\u3002\u305d\u306e\u3088\u3046\u306a\u30b5\u30a4\u30c8\u3092\u958b\u3044\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3001\u623b\u308b\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u5225\u306e\u30b5\u30a4\u30c8\u3092\u63a2\u3059\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u3053\u3068\u3092Google\u3082\u3088\u304f\u77e5\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u30b5\u30fc\u30d0\u30fc\u74b0\u5883\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u307e\u3059\u3002SEO\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u304c\u901f\u304f\u306a\u308b\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u969b\u306b\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002\u7a3c\u50cd\u6642\u9593\uff08<a href=\"https:\/\/kinsta.com\/jp\/blog\/website-downtime\/\">\u30c0\u30a6\u30f3\u30bf\u30a4\u30e0\u3092\u77ed\u7e2e<\/a>\uff09\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3078\u306e\u5bfe\u5fdc\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3068<a href=\"https:\/\/kinsta.com\/jp\/docs\/wordpress-hosting\/wordpress-backups\/#wordpress-backup\">\u30d0\u30c3\u30af\u30a2\u30c3\u30d7<\/a>\u306a\u3069\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u5168\u3066\u30b5\u30a4\u30c8\u306e\u5065\u5168\u306aSEO\u306e\u305f\u3081\u306b\u3068\u3066\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u8981\u3059\u308b\u306b\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-performance-benchmarks\/\">\u4e00\u8cab\u3057\u3066\u826f\u8cea\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b<\/a>\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3079\u304d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h3>5. \u4ed6\u306e\uff08\u95a2\u9023\u306e\u3042\u308b\uff09\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u3082\u3089\u3046<\/h3>\n<p>\u30ea\u30f3\u30af\uff08\u3053\u3053\u3067\u306f\u88ab\u30ea\u30f3\u30af\uff09\u306f\u3042\u308b\u30b5\u30a4\u30c8\u304b\u3089\u5225\u306e\u30b5\u30a4\u30c8\u3078\u3068\u79fb\u52d5\u3067\u304d\u308bHTML\u306e\u30cf\u30a4\u30d1\u30fc\u30ea\u30f3\u30af\u3067\u3059\u3002\u3053\u308c\u3089\u3082SEO\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u88ab\u30ea\u30f3\u30af\u306e\u591a\u3044\uff08\u307e\u305f\u306f\u305d\u306e\u8cea\u306e\u826f\u3044\uff09\u30b5\u30a4\u30c8\u306e\u65b9\u304c\u88ab\u30ea\u30f3\u30af\u306e\u5c11\u306a\u3044\u30b5\u30a4\u30c8\u3088\u308a\u3082\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u9ad8\u3044\u3053\u3068\u304c\u8abf\u67fb\u306b\u3088\u308a\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 794px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/backlinks-seo-kinsta.png\" alt=\"\u88ab\u30ea\u30f3\u30af\u3068SEO\" width=\"794\" height=\"519\"><figcaption class=\"wp-caption-text\">\u88ab\u30ea\u30f3\u30af\u3068SEO\uff08\u753b\u50cf\u5f15\u7528\u5143\uff1aBacklinko.com\uff09<\/figcaption><\/figure>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u6b21\u306e\u76ee\u7684\u306b\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u65b0\u3057\u3044\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3092\u63a2\u3059\u305f\u3081<\/li>\n<li>\u30da\u30fc\u30b8\u306e\u30e9\u30f3\u30ad\u30f3\u30b0\u3092\u6c7a\u5b9a\u3059\u308b\u305f\u3081<\/li>\n<\/ul>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306f\u3053\u308c\u3089\u306e\u30ea\u30f3\u30af\u3092\u4f7f\u3063\u3066\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3092\u30af\u30ed\u30fc\u30eb\u3057\u307e\u3059\u3002\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u4e0a\u306e\u4ed6\u306e\u30da\u30fc\u30b8\u3078\u79fb\u52d5\u3059\u308b\u30ea\u30f3\u30af\uff08\u5185\u90e8\u30ea\u30f3\u30af\uff09\u3084\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u3078\u79fb\u52d5\u3059\u308b\u30ea\u30f3\u30af\uff08\u88ab\u30ea\u30f3\u30af\uff09\u3092\u30af\u30ed\u30fc\u30eb\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u4ed6\u306e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u300c\u4fe1\u4efb\u306e\u7968\u300d\u3068\u8003\u3048\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u5168\u3066\u306e\u30ea\u30f3\u30af\u304c\u5e73\u7b49\u306b\u8a55\u4fa1\u3055\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u95a2\u9023\u306e\u306a\u3044\u88ab\u30ea\u30f3\u30af\u304c\u5c71\u307b\u3069\u3042\u308b\u3088\u308a\u3082\u3001\u95a2\u9023\u306e\u3042\u308b\u826f\u8cea\u306a\u30b5\u30a4\u30c8\u304b\u3089\u306e\u88ab\u30ea\u30f3\u30af\u304c\u6570\u4ef6\u3042\u308b\u65b9\u304c\u305a\u3063\u3068\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30f3\u30af\u3092\u5897\u3084\u3059\u3053\u3068\u306fSEO\u306b\u304a\u3044\u3066\u975e\u5e38\u306b\u5927\u304d\u306a\u8ab2\u984c\u3067\u3059\u3002\u30c8\u30d4\u30c3\u30af\u304b\u3089\u5916\u308c\u306a\u3044\u3088\u3046\u306b\u30ea\u30f3\u30af\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30b2\u30b9\u30c8\u30dd\u30b9\u30c8\/\u30d6\u30ed\u30b0\u2014\u540c\u3058\u696d\u754c\u306e\u30b5\u30a4\u30c8\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u30b5\u30a4\u30c8\u306e\u8da3\u65e8\u306b\u3042\u3063\u305f\u8a18\u4e8b\u3092\u66f8\u304d\u3001\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3092\u8cbc\u308a\u307e\u3059\u3002<\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/broken-links\/\">\u30ea\u30f3\u30af\u5207\u308c\u30da\u30fc\u30b8<\/a>\u2014 404\u30a8\u30e9\u30fc\u304c\u767a\u751f\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u3092\u63a2\u3057\u3001\u30b5\u30a4\u30c8\u7ba1\u7406\u8005\u306b\u305d\u308c\u3092\u77e5\u3089\u305b\u3001\u81ea\u5206\u306e\u30b5\u30a4\u30c8\u306b\u4ee3\u308f\u308a\u306b\u30ea\u30f3\u30af\u3092\u8cbc\u308b\u3088\u3046\u306b\u4f9d\u983c\u3057\u307e\u3059\uff08\u3082\u3061\u308d\u3093\u3001\u4ee3\u308f\u308a\u306b\u8cbc\u3063\u3066\u3082\u3089\u3046\u30ea\u30f3\u30af\u5148\u306e\u30da\u30fc\u30b8\u304c\u3001\u30ea\u30f3\u30af\u5207\u308c\u3057\u3066\u3044\u308b\u5143\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u304c\u3042\u308b\u5834\u5408\u306e\u307f\u610f\u5473\u3092\u6210\u3057\u307e\u3059\uff09\u3002<\/li>\n<li>\u30ea\u30f3\u30af\u306a\u3057\u306b\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u3092\u5229\u7528\u3059\u308b\u2014\u30a6\u30a7\u30d6\u4e0a\u3067\u3042\u306a\u305f\u306b\u3064\u3044\u3066\u8a00\u53ca\u3055\u308c\u3066\u3044\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u30ea\u30f3\u30af\u304c\u8cbc\u3089\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u304a\u9858\u3044\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u7af6\u5408\u306e\u30ea\u30f3\u30af\u3092\u8abf\u67fb\u3059\u308b\u2014\u7af6\u5408\u306e\u30ea\u30f3\u30af\u5148\u3092\u8abf\u3079\u2026\u305d\u308c\u3092\u7372\u5f97\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5225\u306e\u7528\u9014\u306b\u5229\u7528\u2014\u30d6\u30ed\u30b0\u8a18\u4e8b\u3092\u52d5\u753b\u306b\u5909\u3048\u305f\u308a\u305d\u306e\u9006\u3092\u3057\u305f\u308a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<h3>6. \u4eba\u304c\u8aad\u307f\u305f\u304f\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u89e6\u308c\u305a\u306b\u3001SEO\u306b\u3064\u3044\u3066\u8a9e\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c\u30b3\u30f3\u30c6\u30f3\u30c4 \u30a4\u30ba \u30ad\u30f3\u30b0\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8981\uff09\u300d\u3068\u3044\u3046\u8a00\u8449\u306f\u3082\u3046\u805e\u304d\u98fd\u304d\u305f\u3068\u3044\u3046\u65b9\u3082\u591a\u3044\u3067\u3057\u3087\u3046\u304c\u3001\u3053\u308c\u306f\u3068\u3066\u3082\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002<strong>\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3053\u305d\u304c\u91cd\u8981\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3053\u3053\u306b\u3082\u79d8\u5bc6\u306e\u88cf\u6280\u306f\u5b58\u5728\u3057\u307e\u305b\u3093\u3002\u826f\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306f\u5358\u7d14\u306b\u4eba\u304c\u8aad\u307f\u305f\u3044\u3068\u601d\u3046\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u3053\u3068\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u8a18\u4e8b\u4f5c\u6210\u306e\u305f\u3081\u306e\u4e88\u7b97\u7ba1\u7406\u3084\u30c4\u30fc\u30eb\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306a\u3069\u3001<a href=\"https:\/\/kinsta.com\/jp\/topics\/content-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5fc5\u9808\u8981\u7d20<\/a>\u306f\u5b58\u5728\u3057\u307e\u3059\u304c\u3001\u4eba\u304c\u8aad\u307f\u305f\u3044\u3068\u601d\u3046\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4f5c\u6210\u306f\u907f\u3051\u3066\u306f\u901a\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3068\u306f\u8a00\u3048\u3001\u300c\u4f55\u304b\u3057\u3089\u30d2\u30f3\u30c8\u306f\u306a\u3044\u306e\u304b\uff1f\u300d\u3068\u304a\u601d\u3044\u306e\u65b9\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\uff08\u53e4\u304d\u826f\u304d<a href=\"https:\/\/kinsta.com\/jp\/blog\/keyword-research\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u8abf\u67fb<\/a>\u306e\u624b\u6cd5\u3092\u4f7f\u3063\u3066\uff09\u4f55\u3092\u66f8\u304f\u3079\u304d\u304b\u6c7a\u3081\u3066\u3057\u307e\u3048\u3070\u3001SEO\u306e\u89b3\u70b9\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306f\u3044\u304f\u3064\u304b\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30ea\u30fc\u30c0\u30d3\u30ea\u30c6\u30a3\u3092\u6539\u5584\u2014\u591a\u304f\u306e\u4eba\u306f\u30a6\u30a7\u30d6\u4e0a\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3056\u3063\u3068\u8aad\u307f\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u898b\u51fa\u3057\u3084\u7b87\u6761\u66f8\u304d\u306a\u3069\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d30\u5206\u5316\u3057\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u4eba\u304c\u5927\u91cf\u306e\u6587\u5b57\u306b\u3046\u3093\u3056\u308a\u3057\u3066\u3057\u307e\u308f\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/visual-content-strategy\/\">\u753b\u50cf\u3092\u4f7f\u7528<\/a>\u2014\u540c\u69d8\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3084GIF\u3001\u753b\u50cf\u306a\u3069\u3092\u4f7f\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u6398\u308a\u4e0b\u3052\u308b\u2014\u9577\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u5fc5\u305a\u3057\u3082\u826f\u3044\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u304c\u3001<a href=\"https:\/\/kinsta.com\/blog\/content-length\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9577\u3055<\/a>\u3067\u3044\u3046\u3068\u3001\u4e00\u822c\u7684\u306b\u9577\u3044\u8a18\u4e8b\u306e\u65b9\u304c\u3088\u308a\u8a73\u3057\u304f\u6398\u308a\u4e0b\u3052\u3066\u3042\u308a\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u9ad8\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002<\/li>\n<li>\u30d5\u30a1\u30af\u30c8\uff08\u30c7\u30fc\u30bf\uff09\u3092\u4f7f\u7528\u3059\u308b\u2014\u88cf\u4ed8\u3051\u3068\u306a\u308b\u30d5\u30a1\u30af\u30c8\u3084\u7d71\u8a08\u3092\u793a\u3057\u305f\u308a\u3001\u305d\u306e\u6839\u62e0\u3068\u306a\u308b\u8abf\u67fb\u306a\u3069\u3078\u306e\u30ea\u30f3\u30af\u3092\u542b\u3081\u305f\u308a\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8\u3082\u304a\u5fd8\u308c\u306a\u304f\u2014\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u5c11\u3057\u5de5\u592b\u3092\u3057\u3066\u3001<a href=\"https:\/\/kinsta.com\/blog\/featured-snippets\/\">\u5f37\u8abf\u30b9\u30cb\u30da\u30c3\u30c8<\/a>\u306b\u8868\u793a\u3055\u308c\u308c\u3070\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u98db\u8e8d\u7684\u306b\u5897\u52a0\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/li>\n<\/ul>\n<p><a href=\"https:\/\/kinsta.com\/blog\/evergreen-content\/\">\u3044\u3064\u307e\u3067\u3082\u65b0\u9bae\u306a\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\u3092\u4f5c\u6210\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u91cd\u8981\u306a\u3053\u3068\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3092\u6700\u9069\u5316\u3067\u304d\u306a\u3051\u308c\u3070\u3001\u30e9\u30f3\u30ad\u30f3\u30b0\u304c\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>7. \u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u751f\u6210\u306e\u305f\u3081\uff09<\/h3>\n<p>\u30b5\u30a4\u30c8\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30a2\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002Google\u3067\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u305f\u6642\u306b\u30da\u30fc\u30b8\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u306b\u306f\u3001\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5404\u30da\u30fc\u30b8\u306b\u300c\u30d5\u30a9\u30fc\u30ab\u30b9\u30ad\u30fc\u30ef\u30fc\u30c9\u300d\u3092\u8a2d\u5b9a\u3057\u3001\u305d\u308c\u306b\u5fdc\u3058\u3066\u6700\u9069\u5316\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5b9f\u969b\u306b\u306f\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u3057\u304b\u8868\u793a\u3055\u308c\u306a\u3044\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u30d2\u30c3\u30c8\u3059\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u306b\u3001\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u306f\u7279\u5b9a\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u7d5e\u3063\u3066\u884c\u3046\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u6700\u9069\u5316\u306b\u5fc5\u8981\u306a\u4e3b\u306a\u8981\u7d20\u3092\u3044\u304f\u3064\u304b\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0<\/h4>\n<p>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306fGoogle\u304c\u305d\u306e\u30da\u30fc\u30b8\u304c\u4f55\u306b\u95a2\u3059\u308b\u30da\u30fc\u30b8\u304b\u3092\u8a8d\u8b58\u3059\u308b\u305f\u3081\u306e\u4e3b\u306a\u65b9\u6cd5\u306e\u4e00\u3064\u3067\u3059\u3002\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306b\u5165\u308a\u305f\u3044\u30e1\u30a4\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u5fc5\u305a\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306b\u5165\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u306a\u304a\u3001\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306f\u30da\u30fc\u30b8\u306e\u898b\u51fa\u3057\u3068\u306f\u7570\u306a\u308b\u306e\u3067\u3054\u6ce8\u610f\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u306f\u901a\u5e38\u306fH1\u307e\u305f\u306fH2\u30bf\u30b0\u3067\u3059\u3002\u3053\u306e\u4e8c\u3064\u306f\u4f3c\u3066\u3044\u305f\u308a\u3001\u540c\u3058\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u542b\u3093\u3060\u308a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7570\u306a\u308b\u8981\u7d20\u3067\u3042\u308b\u3053\u3068\u3092\u899a\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30d6\u30e9\u30a6\u30b6\u306bChrome\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u73fe\u5728\u95b2\u89a7\u3057\u3066\u3044\u308b\u30da\u30fc\u30b8\u306e\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30d6\u306e\u4e0a\u306b\u30de\u30a6\u30b9\u306e\u30ab\u30fc\u30bd\u30eb\u3092\u5408\u308f\u305b\u308b\u3068\u5c0f\u3055\u306a\u7070\u8272\u306e\u30dc\u30c3\u30af\u30b9\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1278px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/page-title-in-chrome.png\" alt=\"Chrome\u306e\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3068H1\" width=\"1278\" height=\"764\"><figcaption class=\"wp-caption-text\">Chrome\u306e\u30da\u30fc\u30b8\u30bf\u30a4\u30c8\u30eb\u3068H1<\/figcaption><\/figure>\n<p>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u9577\u3055\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002Google\u3067\u8868\u793a\u3055\u308c\u308b\u9577\u3055\u306f\u307e\u3061\u307e\u3061\u3067\u3059\u304c\u300155-60\u6587\u5b57\u3001\u307e\u305f\u306f600 pixel\u4ee5\u5185\u306b\u53ce\u3081\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u826f\u3044\u3067\u3059\u3002<\/p>\n<p>\uff08\u4fbf\u5229\u306a<a href=\"https:\/\/www.portent.com\/serp-preview-tool\">SERP\u30d7\u30ec\u30d3\u30e5\u30fc\u30c4\u30fc\u30eb<\/a>\u3092\u4f7f\u3048\u3070\u3001\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u304c\u9577\u3059\u304e\u306a\u3044\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\uff09<\/p>\n<p>\u30e1\u30a4\u30f3\u30ad\u30fc\u30ef\u30fc\u30c9\u306f\u81ea\u7136\u306a\u5f62\u3067\u30bf\u30a4\u30c8\u30eb\u306b\u5165\u308c\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u691c\u7d22\u3057\u305f\u969b\u3001\u8868\u793a\u7d50\u679c\u306e\u4e2d\u3067\u4e00\u756a\u6700\u521d\u306b\u76ee\u306b\u5165\u308b\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9b45\u529b\u7684\u3067\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066\u30b5\u30a4\u30c8\u3092\u898b\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u3064\u3051\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/h4>\n<p>\u30bf\u30a4\u30c8\u30eb\u30bf\u30b0\u304c\u30da\u30fc\u30b8\u306e\u540d\u524d\u3060\u3068\u3059\u308c\u3070\u3001\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u3055\u3089\u306b\u4eba\u306e\u95a2\u5fc3\u3092\u60f9\u304f\u305f\u3081\u306e\u6982\u8981\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/meta-description-wordpress\/\">Meta description\uff08\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\uff09<\/a>\u3082\u307e\u305f\u3001\u5b9f\u969b\u306e\u30da\u30fc\u30b8\u306b\u306f\u8868\u793a\u3055\u308c\u306a\u3044HTML\u8981\u7d20\u3067\u3059\u3002\u5b9f\u4f8b\u3092\u4e00\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<figure style=\"width: 716px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/meta-description-in-serps.png\" alt=\"\u691c\u7d22\u7d50\u679c\u306e\u4e2d\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\" width=\"716\" height=\"139\"><figcaption class=\"wp-caption-text\">\u691c\u7d22\u7d50\u679c\u306e\u4e2d\u306e\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n<p>Google\u3067\u306f\u6642\u306b\u3001\u30b5\u30a4\u30c8\u5074\u3067\u4f5c\u6210\u3057\u305f\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u3092\u8868\u793a\u305b\u305a\u3001Google\u304c\u72ec\u81ea\u306b\u751f\u6210\u3057\u305f\u3082\u306e\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3060\u304b\u3089\u3068\u8a00\u3063\u3066\u3001\u624b\u3092\u629c\u3044\u3066\u3044\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u8cea\u306e\u826f\u3044\u30e1\u30bf\u30c7\u30a3\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306f\u305d\u308c\u3092\u898b\u305f\u4eba\u304c\u5b9f\u969b\u306b\u30af\u30ea\u30c3\u30af\u3057\u3001\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u304f\u308c\u308b\u304d\u3063\u304b\u3051\u3068\u306a\u308a\u307e\u3059\u3002\u691c\u7d22\u7d50\u679c\u306b\u8868\u793a\u3055\u308c\u308b\u3001\u3068\u3044\u3046\u306e\u306f\u6700\u521d\u306e\u4e00\u6b69\u306b\u904e\u304e\u305a\u3001\u5b9f\u969b\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h4>URL<\/h4>\n<p>SEO\u306e\u89b3\u70b9\u3067\u3044\u3046\u3068\u3001URL\u306b\u95a2\u3057\u3066\u6b21\u306e\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30e9\u30f3\u30ad\u30f3\u30b0\u2014URL\u3082\u591a\u5c11\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u5f71\u97ff\u3059\u308b\u8981\u7d20\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u305f\u3044\u30e1\u30a4\u30f3\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3092URL\u306b\u542b\u3081\u308b\u306e\u304c\u7406\u60f3\u3067\u3059\u3002<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u2014\u512a\u308c\u305fURL\u3068\u306f\u3001\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u3068\u3063\u3066\u3082\u4eba\u9593\u306b\u3068\u3063\u3066\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u3082\u306e\u3067\u3059\u3002URL\u3060\u3051\u3067\u3001\u30da\u30fc\u30b8\u306e\u6982\u8981\u304c\u5206\u304b\u308b\u304b\u3069\u3046\u304b\u3092\u6307\u6a19\u306b\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ul>\n<figure style=\"width: 886px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2019\/06\/url-structure-for-seo.png\" alt=\"SEO\u306e\u305f\u3081\u306eURL\u306e\u69cb\u9020\" width=\"886\" height=\"337\"><figcaption class=\"wp-caption-text\">SEO\u306e\u305f\u3081\u306eURL\u306e\u69cb\u9020<\/figcaption><\/figure>\n<p>\u3053\u306e\u4f8b\u306e\u5834\u5408\u3001URL\u3092\u898b\u305f\u3060\u3051\u3067\u3001\u7537\u6027\u7528\u306e\u30b9\u30b1\u30fc\u30c8\u30b7\u30e5\u30fc\u30ba\u306b\u95a2\u3059\u308b\u30da\u30fc\u30b8\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u3053\u3053\u307e\u3067SEO\u306e\u610f\u5473\u3001\u305d\u306e\u4ed5\u7d44\u307f\u3001\u30b5\u30a4\u30c8\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306b\u3069\u306e\u3088\u3046\u306b\u6d3b\u7528\u3067\u304d\u308b\u304b\u3092\u3054\u8aac\u660e\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b5\u30a4\u30c8\u304c\u30e9\u30f3\u30ad\u30f3\u30b0\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u306b\u3059\u3079\u304d\u3053\u3068\u3092\u304a\u3055\u3089\u3044\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u5f37\u3044CMS\u3092\u4f7f\u7528\u3059\u308b\uff08WordPress\u306a\u3069\uff09<\/li>\n<li>\u30b5\u30a4\u30c8\u304c\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u3082\u304d\u3061\u3093\u3068\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\uff08\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\uff09<\/li>\n<li>SSL\u30b5\u30fc\u30d0\u30fc\u8a3c\u660e\u66f8\u3092\u53d6\u5f97\u3059\u308b<\/li>\n<li>\u9ad8\u901f\u3067\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b<\/li>\n<li>\u4ed6\u306e\uff08\u95a2\u9023\u306e\u3042\u308b\uff09\u30b5\u30a4\u30c8\u304b\u3089\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066\u3082\u3089\u3046<\/li>\n<li>\u4eba\u304c\u8aad\u307f\u305f\u304f\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b<\/li>\n<li>\u30da\u30fc\u30b8\u3092\u6700\u9069\u5316\u3059\u308b\uff08\u30aa\u30fc\u30ac\u30cb\u30c3\u30af\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u751f\u6210\u306e\u305f\u3081\uff09<\/li>\n<\/ul>\n<p>\u3055\u3041\u3001\u3042\u3068\u306f\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3060\u3051\u3067\u3059\u3002Google\u304b\u3089\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6d41\u5165\u3059\u308b\u3088\u3046\u306b\u3059\u308b\u306e\u306f1\u56de\u9650\u308a\u3067\u5b8c\u4e86\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u7d99\u7d9a\u7684\u306a\u4f5c\u696d\u3067\u3059\u3002<\/p>\n<p>SEO\u306f\u77ed\u8ddd\u96e2\u8d70\u3067\u306f\u306a\u304f\u30de\u30e9\u30bd\u30f3\u306a\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u304a\u305d\u3089\u304fSEO\u3068\u3044\u3046\u8a00\u8449\u306f\u8033\u306b\u3057\u305f\u3053\u3068\u304c\u3042\u308b\u3067\u3057\u3087\u3046 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content=\"\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306f\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u305f\u3081\u306e\u6700\u3082\u5f37\u529b\u306a\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002\u305d\u308c\u3067\u306fSEO\u3068\u306f\u4e00\u4f53\uff1f\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kinsta.com\/jp\/blog\/what-does-seo-stand-for\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO\u306f\u4f55\u306e\u7565\u79f0\uff08\u521d\u5fc3\u8005\u3067\u3082\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u8868\u793a\u3059\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff09\" \/>\n<meta property=\"og:description\" content=\"\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u6700\u9069\u5316\uff08SEO\uff09\u306f\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u7372\u5f97\u306e\u305f\u3081\u306e\u6700\u3082\u5f37\u529b\u306a\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002\u305d\u308c\u3067\u306fSEO\u3068\u306f\u4e00\u4f53\uff1f\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kinsta.com\/jp\/blog\/what-does-seo-stand-for\/\" \/>\n<meta property=\"og:site_name\" content=\"Kinsta\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Kinsta-Japan-334616080691171\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-08T12:04:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T23:12:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kinsta.com\/jp\/wp-content\/uploads\/sites\/6\/2020\/10\/what-does-seo-stand-for.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Matteo Du\u00f2\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" 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