{"id":30062,"date":"2020-10-09T01:04:13","date_gmt":"2020-10-09T08:04:13","guid":{"rendered":"https:\/\/kinsta.com\/?p=2044"},"modified":"2023-08-25T06:40:59","modified_gmt":"2023-08-24T21:40:59","slug":"conversion-rate-optimization-tips","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/conversion-rate-optimization-tips\/","title":{"rendered":"\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u2014\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b12\u306e\u7c21\u5358\u306a\u65b9\u6cd5"},"content":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6d41\u5165\u3059\u308b\u306e\u306f\u7d20\u6674\u3089\u3057\u3044\u3053\u3068\u3067\u3059\u3002\u7686\u304c\u30d3\u30b8\u30cd\u30b9\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3067\u3001\u3053\u308c\u3092\u5207\u671b\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3069\u308c\u3060\u3051\u8a2a\u554f\u8005\u304c\u3044\u3066\u3082\u3001\u58f2\u308a\u4e0a\u3052\u3001\u96fb\u5b50\u66f8\u7c4d\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u3078\u306e\u767b\u9332\u3068\u3044\u3063\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3089\u306a\u3051\u308c\u3070\u3001\u5b9f\u969b\u306b\u306f\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u306e\u30eb\u30fc\u30eb\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u4f8b\u5916\u304c\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u304c<a href=\"https:\/\/kinsta.com\/blog\/how-to-add-google-adsense-to-wordpress\/\">AdSense<\/a>\u304b\u3089\u53ce\u5165\u3092\u751f\u307f\u51fa\u3057\u305f\u308a\u3001\u4f01\u696d\u304c\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u8a71\u984c\u3092\u751f\u307f\u51fa\u305d\u3046\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u5341\u4e2d\u516b\u4e5d\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3042\u308a\u3001\u3053\u308c\u304c\u3067\u304d\u306a\u3044\u3068\u3001\u5358\u306b\u6642\u9593\u3084\u52b4\u529b\u306e\u7121\u99c4\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u58f2\u4e0a\u3084\u767b\u9332\u306e\u5897\u52a0\u306b\u5f79\u7acb\u306412\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3069\u308c\u304f\u3089\u3044\u306a\u3089\u5408\u683c\u306a\u306e\u304b<\/h2>\n<p>\u5b9f\u969b\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3069\u308c\u304f\u3089\u3044\u3042\u308b\u306e\u304c\u7406\u60f3\u306a\u306e\u304b\u3001\u3068\u7591\u554f\u306b\u601d\u3046\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u3059\u3079\u3066\u306e\u30cb\u30c3\u30c1\u3084\u696d\u754c\u3067\u7570\u306a\u308b\u306e\u3067\u3001\u660e\u78ba\u306a\u7b54\u3048\u3092\u51fa\u3059\u306e\u306f\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3059\u3002<a href=\"http:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\">WordStream\u306f100\u3092\u8d85\u3048\u308b\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u5206\u6790<\/a>\u3092\u884c\u3044\u3001\u512a\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306f\u3001\u901a\u5e38<strong>2<\/strong>\u301c<strong>5<\/strong>\uff05\u7a0b\u5ea6\u3067\u3042\u308b\u3068\u3044\u3046\u7d50\u8ad6\u3092\u5c0e\u304d\u51fa\u3057\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u3053\u308c\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u9ad8\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u8a18\u9332\u3059\u308b\u5e83\u544a\u4e3b\u3082\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1162px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/search-conversion-rate-distribution-e1489178852532.png\" alt=\"WordStream\u306b\u3088\u308b\u5206\u6790\uff1a\u691c\u7d22\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5206\u5e03\" width=\"1162\" height=\"500\"><figcaption class=\"wp-caption-text\">WordStream\u306b\u3088\u308b\u5206\u6790\uff1a\u691c\u7d22\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5206\u5e03<\/figcaption><\/figure>\n<p>\u305f\u3060\u3057\u3001\u76f4\u63a5\u7684\u306a\u6bd4\u8f03\u3092\u884c\u3046\u5834\u5408\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u3044\u304f\u3089\u3067\u3042\u308c\u3070\u512a\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u7d76\u5bfe\u7684\u306a\u7b54\u3048\u3092\u51fa\u3059\u306e\u306f\u96e3\u3057\u3044\u3067\u3057\u3087\u3046\u3002\u540c\u3058\u696d\u754c\u3067\u3042\u3063\u3066\u3082\u3001\u30b5\u30a4\u30c8\u6bce\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30bd\u30fc\u30b9\u3082\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3082\u3001\u30b5\u30a4\u30c8\u305d\u306e\u3082\u306e\u306e\u6027\u8cea\u3082\u7570\u306a\u308a\u5f97\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001ConversionXL\u3068CXL Institute\u306e\u5275\u8a2d\u8005\u3067\u3042\u308bPeep Laja\u6c0f\u306b\u3088\u308b\u3001\u3053\u306e\u8cea\u554f\u306b\u5bfe\u3059\u308b\u56de\u7b54\u304c\u3001\u8003\u3048\u3089\u308c\u5f97\u308b<a href=\"https:\/\/conversionxl.com\/whats-a-good-conversion-rate\/\">\u6700\u826f\u306e\u7b54\u3048<\/a>\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<blockquote style=\"margin-left: 30px;font-size: 1em\"><p>\u300c\u512a\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306f\uff1f\u300d\u306b\u5bfe\u3059\u308b\u552f\u4e00\u306e\u6b63\u3057\u3044\u7b54\u3048\u306f\u3053\u308c\u3067\u3059\u3002\u512a\u308c\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306f\u3001\u5148\u6708\u306e\u305d\u308c\u3092\u4e0a\u56de\u308b\u3082\u306e\u3002<\/p><\/blockquote>\n<p>\u305d\u306e\u305f\u3081\u3001\u4e8b\u696d\u306b\u304a\u3051\u308b\u57fa\u6e96\u7dda\u3092\u8a2d\u3051\u3066\u3001\u4e00\u5b9a\u671f\u9593\u3092\u304b\u3051\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u305f\u3081\u306e12\u306e\u30d2\u30f3\u30c8<\/h2>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u6700\u9069\u5316\u3092\u884c\u3046\u306b\u306f\u3001\u76ee\u6a19\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u306e\u660e\u78ba\u306a\u30d3\u30b8\u30e7\u30f3\u304c\u5fc5\u8981\u3067\u3059\u3002\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u76ee\u7684\u306f\u4f55\u3067\u3059\u304b\uff1f \u96fb\u5b50\u66f8\u7c4d\u306e\u8ca9\u58f2\u3067\u3042\u3063\u3066\u3082\u3001\u6d17\u6fef\u6a5f\u306e\u8ca9\u58f2\u3067\u3042\u3063\u3066\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6210\u529f\u3068\u898b\u306a\u3059\u76ee\u7684\u3092\u660e\u78ba\u306b\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u306e\u76ee\u7684\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3001\u6b63\u3057\u3044\u65b9\u5411\u3078\u9032\u3081\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u76ee\u6a19\u306e\u6539\u5584\u3092\u59cb\u3081\u308b\u306e\u306b\u5f79\u7acb\u306412\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u3053\u3053\u306b\u3042\u308b\u4f8b\u306e\u591a\u304f\u3067WordPress\u3092\u4f7f\u7528\u3057\u307e\u3059\u304c\u3001\u307b\u3068\u3093\u3069\u306f\u3069\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u3082\u9069\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<ol style=\"margin-left: 30px\">\n<li><a href=\"#effective-headlines\">Use Effective Headlines<\/a><\/li>\n<li><a href=\"#strategic-ctas\">Strategic CTA&#8217;s<\/a><\/li>\n<li><a href=\"#simplistic-navigation\">Simplistic Navigation<\/a><\/li>\n<li><a href=\"#page-load-speed\">Page Load Speed<\/a><\/li>\n<li><a href=\"#verified-payment\">Verified Payment Systems, Trust Seals, and Free Shipping<\/a><\/li>\n<li><a href=\"#time-limits\">Time Limit<\/a><\/li>\n<li><a href=\"#limited-quantity\">Limited Quantity<\/a><\/li>\n<li><a href=\"#mobile\">Optimize for Mobile<\/a><\/li>\n<li><a href=\"#display-testimonials\">Display Testimonials and Referrals<\/a><\/li>\n<li><a href=\"#complementary-colors\">Complementary Colors<\/a><\/li>\n<li><a href=\"#distraction-free-landing-pages\">Distraction Free Landing Pages<\/a><\/li>\n<li><a href=\"#quality-content\">Quality Content<\/a><\/li>\n<\/ol>\n<h3><a id=\"effective-headlines\"><\/a>1. \u52b9\u679c\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u4f7f\u7528\u3059\u308b<\/h3>\n<p>\u901a\u5e38\u3001\u30bf\u30a4\u30c8\u30eb\u306f\u3001 <a href=\"https:\/\/kinsta.com\/blog\/headline-analyzer\/\">\u8a2a\u554f\u8005\u304c\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u3068\u304d\u306b\u6700\u521d\u306b\u76ee\u306b\u3059\u308b<\/a>\u3082\u306e\u3067\u3059\u3002\u30bf\u30a4\u30c8\u30eb\u3068\u306f\u3001\u58f2\u308a\u8fbc\u307f\u305f\u3044\u5185\u5bb9\u3092<strong>1<\/strong>\u3064\u306e\u76ee\u7acb\u3064\u6587\u7ae0\u306b\u307e\u3068\u3081\u308b\u4f5c\u696d\u3002\u8a2a\u554f\u8005\u306e\u597d\u5947\u5fc3\u3092\u305d\u305d\u308b\u3001\u8cea\u554f\u306b\u7b54\u3048\u308b\u3001\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3001\u307e\u305f\u306f\u8aac\u660e\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u524d\u63d0\u3068\u3057\u305f\u4e0a\u3067\u3001\u6b21\u306e\u3088\u3046\u306a\u30bf\u30a4\u30c8\u30eb\u306b\u306f\u5f71\u97ff\u529b\u304c\u3042\u308a\u3001\u3088\u308a\u3088\u3044\u6f5c\u5728\u9867\u5ba2\u306e\u751f\u6210\u3092\u4fc3\u9032\u3059\u308b\u3053\u3068\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li>\u884c\u52d5\u3092\u4fc3\u3059\u30bf\u30a4\u30c8\u30eb<\/li>\n<li>\u76f4\u63a5\u7684\u306a\u30bf\u30a4\u30c8\u30eb<\/li>\n<li>\u8cea\u554f\u3092\u6295\u3052\u304b\u3051\u308b\u30bf\u30a4\u30c8\u30eb<\/li>\n<li>\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u30bf\u30a4\u30c8\u30eb<\/li>\n<li>\u8aac\u660e\u3084\u30cf\u30a6\u30c4\u30fc\u306e\u30bf\u30a4\u30c8\u30eb<\/li>\n<\/ul>\n<p>\u6b63\u3057\u304f\u8a2d\u8a08\u3057\u305f\u30bf\u30a4\u30c8\u30eb\u304c\u306a\u3044\u3068\u3001\u591a\u304f\u306e\u6f5c\u5728\u9867\u5ba2\u3092\u5931\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u8ce2\u304f\u3001\u4e0a\u8a18\u306e\u30bf\u30a4\u30c8\u30eb\u306e\u7279\u5fb4\u3092\u5229\u7528\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3082\u3061\u308d\u3093\u3001\u30bf\u30a4\u30c8\u30eb\u306e\u30b9\u30bf\u30a4\u30eb\u3084\u914d\u7f6e\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002Signal v. Noise\u304c\u3001\u30bf\u30a4\u30c8\u30eb\u306e\u5909\u66f4\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u3082\u305f\u3089\u3059\u5f71\u97ff\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306b\u3001 <a href=\"https:\/\/signalvnoise.com\/posts\/1525-writing-decisions-headline-tests-on-the-highrise-signup-page\">Highrise\u306e\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u30da\u30fc\u30b8\u3067\u30c6\u30b9\u30c8\u3092\u884c\u3044<\/a>\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u5143\u306e\u30bf\u30a4\u30c8\u30eb\uff1a\u6700\u60aa\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<br \/>\n<\/strong><\/p>\n<p>\u5143\u3005\u306f\u3001\u5c0f\u898b\u51fa\u3057\u3068\u3057\u306630\u65e5\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 530px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/headline-1-test.png\" alt=\"Highrise\u306b\u3088\u308bA\/B\u30c6\u30b9\u30c8\u306e\u30bf\u30a4\u30c8\u30eb\" width=\"530\" height=\"140\"><figcaption class=\"wp-caption-text\">Highrise\u306b\u3088\u308bA\/B\u30c6\u30b9\u30c8\u306e\u30bf\u30a4\u30c8\u30eb<\/figcaption><\/figure>\n<p><strong>\u6539\u5584\u5f8c\uff1a\u4ee5\u524d\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c30\uff05\u5411\u4e0a<br \/>\n<\/strong><\/p>\n<p>30\u65e5\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u30bf\u30a4\u30c8\u30eb\u3078\u3068\u79fb\u884c\u3059\u308b\u3068\u3001\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u7387\u304c30\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 530px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/headline-2-test.png\" alt=\"Highrise\u306b\u3088\u308bA\/B\u30c6\u30b9\u30c8\u306e\u30bf\u30a4\u30c8\u30eb2\" width=\"530\" height=\"140\"><figcaption class=\"wp-caption-text\">Highrise\u306b\u3088\u308bA\/B\u30c6\u30b9\u30c8\u306e\u30bf\u30a4\u30c8\u30eb2<\/figcaption><\/figure>\n<p>\u3054\u89a7\u306e\u3068\u304a\u308a\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u5c11\u3057\u8abf\u6574\u3059\u308b\u3060\u3051\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u304c\u53ca\u307c\u3055\u308c\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u306e\u3067\u3059\u3002\u7d50\u5c40\u306e\u3068\u3053\u308d\u3001\u3059\u3079\u3066\u304c\u30bf\u30a4\u30c8\u30eb\u6b21\u7b2c\u3002\u8a2a\u554f\u8005\u306b\u5bfe\u3057\u3066\u8a18\u4e8b\u306e\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u304b\u3001\u9000\u5c48\u3055\u305b\u3066\u96e2\u8131\u3092\u8a98\u3046\u304b\u3002\u30bf\u30a4\u30c8\u30eb\u4f5c\u6210\u306b\u306f\u3042\u308b\u7a2e\u306e\u6280\u8853\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u5404\u8a18\u4e8b\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u3064\u3044\u3066\u3001\u30c1\u30fc\u30e0\u3084\u7de8\u96c6\u8005\u3068\u6570\u5206\u9593\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u3059\u308b\u306e\u304c\u5f97\u7b56\u3067\u3059\u3002\u7c21\u6f54\u3055\u3001\u660e\u78ba\u3055\u3001\u4e00\u8cab\u6027\u306a\u3069\u306f\u524d\u63d0\u6761\u4ef6\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u3082\u30461\u3064\u5927\u4e8b\u306a\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u3002\u56fa\u6709\u6027\u306f\u3001\u5148\u306e\u8981\u7d20\u3092\u51cc\u304e\u307e\u3059\u3002<\/p>\n<p>Content Marketing Institute\u306b\u3088\u308b<a href=\"http:\/\/contentmarketinginstitute.com\/2011\/06\/headline-click-through-rate\/\">150,000\u4ef6\u306e\u30bf\u30a4\u30c8\u30eb\u306e\u5206\u6790<\/a>\u304b\u3089\u3001\u8208\u5473\u6df1\u3044\u3068\u601d\u308f\u308c\u308b\u3044\u304f\u3064\u304b\u306e\u30c7\u30fc\u30bf\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li>8\u3064\u306e\u5358\u8a9e\uff08\u6ce8\u91c8\uff1a\u82f1\u8a9e\u3067\u306e\u8a71\uff09\u3067\u69cb\u6210\u3055\u308c\u308b\u30bf\u30a4\u30c8\u30eb\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3001\u5e73\u5747\u3088\u308a<strong>21<\/strong>\uff05\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3092\u8a18\u9332<\/li>\n<li>\u30b3\u30ed\u30f3\u3084\u30cf\u30a4\u30d5\u30f3\u3042\u308a\u306e\u30bf\u30a4\u30c8\u30eb\uff08\u30b5\u30d6\u306e\u30bf\u30a4\u30c8\u30eb\u3092\u793a\u3059\u3082\u306e\uff09\u306f\u3001\u305d\u308c\u306e\u306a\u3044\u30bf\u30a4\u30c8\u30eb\u3088\u308a\u3082\u3001<strong>9<\/strong>\uff05\u512a\u308c\u3066\u3044\u308b<\/li>\n<li>\u5947\u6570\u3092\u542b\u3080\u30bf\u30a4\u30c8\u30eb\u306f\u3001\u5076\u6570\u3092\u542b\u3080\u30bf\u30a4\u30c8\u30eb\u3088\u308a\u3082\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u304c<strong>20<\/strong>\uff05\u9ad8\u3044<\/li>\n<\/ul>\n<p>\u3067\u306f\u3001\u72ec\u81ea\u306e\u30bf\u30a4\u30c8\u30eb\u306f\u3069\u3046\u3084\u3063\u3066\u66f8\u3051\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u8aad\u8005\u304c\u8208\u5473\u306e\u3042\u308b\u5206\u91ce\uff08\u5e78\u3044\u306b\u3082\u3001\u3042\u306a\u305f\u306e\u30cb\u30c3\u30c1\uff09\u306e\u8a18\u4e8b\u3092\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u60f3\u50cf\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u306e\u4eba\u306f\u3001\u95a2\u9023\u3059\u308b\u30c8\u30d4\u30c3\u30af\u306e\u8a18\u4e8b\u3092\u305f\u304f\u3055\u3093\u8aad\u307f\u307e\u3059\u3002\u3067\u306f\u3001\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u3082\u3057\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u306b\u3042\u308b\u306e\u3068\u540c\u3058\u3088\u3046\u306a\u3001\u6a19\u6e96\u7684\u306a\u30bf\u30a4\u30c8\u30eb\u3092\u63a1\u7528\u3057\u305f\u3089\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u8a18\u4e8b\u306f\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u7b54\u3048\u306f\u300cNO\u300d\u3067\u3059\u3002\u8a2a\u554f\u8005\u306f\u3059\u3067\u306b\u4f3c\u305f\u3088\u3046\u306a\u8a18\u4e8b\u3092\u3069\u3053\u304b\u3067\u8aad\u3093\u3060\u3068\u601d\u3044\u3001\u30b9\u30ad\u30c3\u30d7\u3057\u307e\u3059\u3002<\/p>\n<p>\u3060\u304b\u3089\u3053\u305d\u3001\u8a18\u4e8b\u306e\u30bf\u30a4\u30c8\u30eb\u306b\u3064\u3044\u3066\u3001\u30d6\u30ec\u30fc\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u3092\u884c\u3046\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<a href=\"http:\/\/coschedule.com\/blog\/write-better-headlines\/\">\u30ea\u30b9\u30c8\u3068\u3057\u3066\u591a\u304f\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u66f8\u304d\u7559\u3081\u308b<\/a>\u307b\u3069\uff08\u5f8c\u534a\u306b\u306a\u308b\u306b\u3064\u308c\u3066\uff09\u73cd\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u304c\u51fa\u3066\u304f\u308b\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>CoSchedule\u306e<a href=\"https:\/\/coschedule.com\/headline-analyzer\">Headline Analyzer<\/a>\u306a\u3069\u306e\u7121\u6599\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u3059\u3070\u3084\u304f\u6539\u5584\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u5f53\u521d\u3001\u3053\u306e\u8a18\u4e8b\u306b\u306f\u300c11 Highly Impactful Conversion Rate Optimization Tips\uff08\u975e\u5e38\u306b\u5f71\u97ff\u529b\u306e\u3042\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e11\u306e\u30d2\u30f3\u30c8\uff09\u300d\u3068\u3044\u3046\u30bf\u30a4\u30c8\u30eb\u304c\u4ed8\u3051\u3089\u308c\u3066\u304a\u308a\u3001\u30dd\u30a4\u30f3\u30c8\u306f46\u70b9\u3067\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u3044\u304f\u3064\u304b\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u691c\u8a0e\u3057\u3001\u611f\u60c5\u306b\u8a34\u3048\u304b\u3051\u308b\u30d1\u30ef\u30fc\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u305d\u308c\u3092\u7c21\u5358\u306b\u300167\u70b9\u307e\u3067\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u3053\u308c\u306f\u72ec\u81ea\u306e\u63a1\u70b9\u30b7\u30b9\u30c6\u30e0\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u306e\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u30bf\u30a4\u30c8\u30eb\u304c\u3059\u3050\u306b\u9b45\u529b\u7684\u306b\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u5411\u4e0a\u3059\u308b\u3053\u3068\u306b\u6c17\u3065\u304f\u306f\u305a\u3067\u3059\u3002\u3053\u306e\u30c4\u30fc\u30eb\u306e\u4f7f\u7528\u3092\u7fd2\u6163\u5316\u3059\u308b\u3060\u3051\u3067\u3001\u81ea\u52d5\u7684\u306b\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u4f5c\u6210\u306b\u6642\u9593\u304c\u8cbb\u3084\u305b\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1497px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/write-better-headline-1.jpg\" alt=\"CoSchedule\u306eHeadline Analyzer\" width=\"1497\" height=\"1080\"><figcaption class=\"wp-caption-text\">CoSchedule\u306eHeadline Analyzer<\/figcaption><\/figure>\n<p>\u5225\u306e\u5358\u8a9e\u3092\u8003\u3048\u308b\u3053\u3068\u306b\u884c\u304d\u8a70\u307e\u3063\u305f\u5834\u5408\u306b\u306f\u3001<a href=\"http:\/\/www.thesaurus.com\/\">thesaurus.com<\/a>\u3092\u958b\u3044\u3066\u3001\u3059\u3067\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u5358\u8a9e\u306e\u540c\u7fa9\u8a9e\u3092\u8abf\u3079\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"strategic-ctas\"><\/a>2. \u6226\u7565\u7684CTA\uff08\u30dc\u30bf\u30f3\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3001\u4fa1\u683c\u8868\uff09<\/h3>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u306b\u4f55\u3089\u304b\u306e\u884c\u52d5\u3092\u53d6\u3089\u305b\u308b\u3068\u3044\u3046\u76ee\u7684\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/blog\/b2b-lead-generation\/\">\u30ea\u30fc\u30c9\u751f\u6210<\/a>\u3001 <a href=\"https:\/\/kinsta.com\/blog\/how-to-build-an-email-list\/\">\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u767b\u9332<\/a>\u3001\u8a2a\u554f\u8005\u306e\u60c5\u5831\u306e\u7372\u5f97\u3001\u8ca9\u58f2\u306a\u3069\u3002CTA\uff08\u30b3\u30fc\u30eb\u30c8\u30a5\u30fc\u30a2\u30af\u30b7\u30e7\u30f3\uff09\u3092\u4f7f\u7528\u3057\u3066\u3001\u305d\u306e\u3088\u3046\u306a\u76ee\u7684\u3092\u4fc3\u9032\u3057\u3001\u7279\u5b9a\u306e\u884c\u52d5\u3092\u5b9f\u884c\u3059\u308b\u3088\u3046\u306b\u8a2a\u554f\u8005\u3092\u5f8c\u62bc\u3057\u3067\u304d\u307e\u3059\u3002\u6226\u7565\u7684CTA\u3092\u9069\u5207\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u5de6\u53f3\u3059\u308b\u6c7a\u5b9a\u7684\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001CTA\u306f\u3069\u3053\u306b\u914d\u7f6e\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\uff1f<a href=\"http:\/\/think.storage.googleapis.com\/docs\/5-factors-of-viewability_infographics.pdf\">Google\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u6700\u3082\u898b\u3089\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u5834\u6240\u306f\u3001\u30da\u30fc\u30b8\u4e0a\u90e8\u3067\u306f\u306a\u304f\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u305b\u305a\u306b\u898b\u3048\u308b\u30da\u30fc\u30b8\u4e0b\u90e8\uff08\u30b9\u30af\u30ed\u30fc\u30eb\u305b\u305a\u306b\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u306e\u4e2d\u3067\u6700\u4e0b\u90e8\u5468\u8fba\uff09\u3068\u306e\u3053\u3068\u3002<\/p>\n<figure style=\"width: 1847px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/page-position-above-the-fold.png\" alt=\"\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3067\u6700\u3082\u8a8d\u77e5\u3055\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9818\u57df\" width=\"1847\" height=\"783\"><figcaption class=\"wp-caption-text\">\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3067\u6700\u3082\u8a8d\u77e5\u3055\u308c\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u9818\u57df<\/figcaption><\/figure>\n<p>Hubspot\u3082<a href=\"https:\/\/blog.hubspot.com\/marketing\/blog-anchor-text-call-to-action-study#sm.000008kgp4fsefe3js7zfpyoce0dj\">\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8CTA<\/a>\u3067\u3001\u3053\u306e\u4e8b\u5b9f\u3092\u767a\u898b\u3057\u3066\u3044\u307e\u3059\u3002\u8ffd\u8de1\u3057\u305f\u3059\u3079\u3066\u306e\u8a18\u4e8b\u306e\u4e2d\u3067\u3001\u305d\u306e\u7279\u5b9a\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8CTA\u304c\u3001\u6f5c\u5728\u9867\u5ba2\u7372\u5f97\u306e\u6700\u5927\u306e\u5272\u5408\u3092\u5360\u3081\u307e\u3057\u305f\u3002\u8a18\u4e8b\u306b\u304a\u3051\u308b\u6f5c\u5728\u9867\u5ba2\u306e47\uff05\u304b\u308993\uff05\u306f\u3001\u305d\u306e\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8CTA\u304b\u3089\u306e\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u53ca\u307c\u3059\u306e\u304b\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306f\u3001\u6700\u521d\u306e2\u3064\u306e\u6bb5\u843d\u306b\u3042\u308bCTA\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u8a2a\u554f\u8005\u306e\u76ee\u306b\u7559\u307e\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 608px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/anchor-text-cta.png\" alt=\"\u30a4\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8CTA\" width=\"608\" height=\"637\"><figcaption class=\"wp-caption-text\">\u30a4\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8CTA<\/figcaption><\/figure>\n<p><a href=\"http:\/\/www.growandconvert.com\/conversion-rate-optimization\/blog-conversion-strategy\/\">Grow &#038; Convert<\/a>\u306f\u3001\u30b5\u30a4\u30c8\u306e\u3055\u307e\u3056\u307e\u306a\u9818\u57df\u306b\u304a\u3051\u308b\u9055\u3044\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u7279\u5b9a\u306eCTA\u30ed\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u4ee5\u4e0b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u63a8\u5b9a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li>\u30b5\u30a4\u30c9\u30d0\u30fc\uff1a5\u301c1.5%<\/li>\n<li>\u5178\u578b\u7684\u306a\u8a18\u4e8b\u306e\u6700\u5f8c\uff1a5\u301c1.5%<\/li>\n<li>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\uff1a1\u301c8%<\/li>\n<li>\u30b9\u30e9\u30a4\u30c0\u30fc\u3084\u30d0\u30ca\u30fc\uff08\u753b\u9762\u4e0a\u90e8\/\u4e0b\u90e8\uff09: 1\u301c5%<\/li>\n<li>\u30a6\u30a7\u30eb\u30ab\u30e0\u30da\u30fc\u30b8: 10\u301c25%<\/li>\n<li>\u6a5f\u80fd\u8aac\u660e\u30dc\u30c3\u30af\u30b9\uff1a3\u301c9%<\/li>\n<li>\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30d0\u30fc\uff1a\u30d0\u30e9\u30c4\u30ad\u3042\u308a<\/li>\n<\/ul>\n<p>\u9762\u767d\u3044\u6c17\u3065\u304d\u3068\u3057\u3066\u3001WordPress\u30b5\u30a4\u30c8\u306e\u30b5\u30a4\u30c9\u30d0\u30fc\u304c\u601d\u3063\u305f\u307b\u3069\u91cd\u8981\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.impactbnd.com\/blog\/how-we-removed-our-blog-sidebar-and-increased-conversion-rates\">Impact\u306f\u30d6\u30ed\u30b0\u306e\u30b5\u30a4\u30c9\u30d0\u30fc\u3092\u524a\u9664<\/a>\u3057\u3001\u4ee3\u308f\u308a\u306b\u30a4\u30f3\u30e9\u30a4\u30f3CTA\u3092\u63a1\u7528\u3057\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u3001\u7d50\u679c\u7684\u306b\u3001\u767b\u9332\u6570\u304c71\uff05\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30d3\u30b8\u30cd\u30b9\u3084\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u305f\u3081\u3001\u3053\u306e\u70b9\u306b\u3064\u3044\u3066\u9593\u9055\u3044\u306a\u304f\u30c6\u30b9\u30c8\u3092\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>CTA\u306b\u306f\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3001\u30dc\u30bf\u30f3\u3001\u30a4\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30ab\u30fc\u30c6\u30ad\u30b9\u30c8\u3001\u4fa1\u683c\u8868\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u6ce8\u76ee\u3059\u3079\u304d\u4eba\u6c17\u306e\u9078\u629e\u80a2\u3092\u4ee5\u4e0b\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u30d5\u30a9\u30fc\u30e0<\/h4>\n<p>\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306f\u3001\u4f7f\u3044\u3084\u3059\u3055\u3068\u6709\u52b9\u6027\u306b\u95a2\u3057\u3066\u7269\u8b70\u3092\u91b8\u3059\u9078\u629e\u80a2\u3067\u3059\u3002<a href=\"http:\/\/www.quicksprout.com\/\">QuickSprout<\/a>\u3001 <a href=\"http:\/\/socialtriggers.com\/\">SocialTriggers<\/a>\u3001<a href=\"http:\/\/www.incomediary.com\/\">IncomeDiary<\/a>\u306a\u3069\u306e\u4eba\u6c17\u30b5\u30a4\u30c8\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u306e\u3092\u898b\u305f\u3053\u3068\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u8a2a\u554f\u8005\u304c\u3053\u308c\u3089\u306e\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3059\u308b\u3068\u3001\u6570\u79d2\u3067\u30d5\u30a9\u30fc\u30e0\u304c\u51fa\u73fe\u3057\u3001\u7279\u5b9a\u306e\u884c\u52d5\u306e\u5b9f\u884c\u3092\u4fc3\u3057\u307e\u3059\u3002\u3053\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u3001\u8a2a\u554f\u8005\u3068\u306e\u63a5\u70b9\u3068\u306a\u308a\u3001SNS\u3067\u306e\u8a8d\u77e5\u5ea6\u5411\u4e0a\u3001\u767b\u9332\u8005\u306e\u7372\u5f97\u3001\u5272\u5f15\u3084\u30aa\u30d5\u30a1\u30fc\u306e\u5ba3\u4f1d\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u8abf\u67fb\u3067\u306f\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306f\u5b9f\u969b\u306b\u306f\u975e\u5e38\u306b\u3088\u304f\u6a5f\u80fd\u3057\u3001\u5fc3\u914d\u3055\u308c\u3066\u3044\u308b\u307b\u3069\u76f4\u5e30\u7387\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3055\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002\u8457\u540d\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b9\u30c8\u30e9\u30c6\u30b8\u30b9\u30c8\u3067\u3042\u308bDan Zarrella\u6c0f\u306f\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306e\u6709\u7121\u306b\u3064\u3044\u3066\u3001\u81ea\u3089\u306e\u30b5\u30a4\u30c8\u3067<a href=\"https:\/\/web.archive.org\/web\/20151107203148\/http:\/danzarrella.com:80\/my-data-shows-email-popups-work-and-dont-hurt.html\">\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/bounce-rate-popup.png\" alt=\"\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u767b\u9332\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u76f4\u5e30\u7387\u306b\u53ca\u307c\u3059\u5f71\u97ff\" width=\"600\" height=\"478\"><figcaption class=\"wp-caption-text\">\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u767b\u9332\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u76f4\u5e30\u7387\u306b\u53ca\u307c\u3059\u5f71\u97ff<\/figcaption><\/figure>\n<p>\u9a5a\u304f\u3079\u304d\u3053\u3068\u306b\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3042\u308a\u306e\u5834\u5408\u3067\u3082\u3001\u76f4\u5e30\u7387\u306b\u306f\u3042\u307e\u308a\u5f71\u97ff\u304c\u51fa\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306a\u3057\u3067\u306f\u3001\u767b\u9332\u6570\u304c50\uff05\u4ee5\u4e0a\u6e1b\u5c11\u3057\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3053\u306e\u30b1\u30fc\u30b9\u3067\u306f\u3001\u30c7\u30fc\u30bf\u3092\u898b\u308b\u9650\u308a\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306e\u4f7f\u7528\u306f\u7406\u306b\u304b\u306a\u3063\u3066\u3044\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u696d\u754c\u3054\u3068\u306b\u7570\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u30b5\u30a4\u30c8\u3067\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u305f\u304f\u306a\u3044\u4eba\u3082\u3044\u308b\u3067\u3057\u3087\u3046\u3002\u307b\u307c\u3059\u3079\u3066\u306e\u4eba\u304c\u611f\u3058\u308b\u3053\u3068\u3068\u3057\u3066\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u306f\u3044\u304f\u3076\u3093\u90aa\u9b54\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306b\u8ca0\u306e\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u305f\u3044\u306a\u3089\u3070\u3001<a href=\"https:\/\/kinsta.com\/blog\/wordpress-lead-generation\/\">WordPress\u30ea\u30fc\u30c9\u751f\u6210\u30d7\u30e9\u30b0\u30a4\u30f3<\/a>\u3067\u7d20\u65e9\u304f\u7c21\u5358\u306b\u5b9f\u88c5\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4eba\u6c17\u306e\u9078\u629e\u80a2\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/sumome\/\" target=\"_blank\" rel=\"noopener noreferrer\">SumoMe<\/a><\/li>\n<li><a href=\"https:\/\/thrivethemes.com\/leads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Thrive Leads<\/a><\/li>\n<li><a href=\"https:\/\/www.elegantthemes.com\/plugins\/bloom\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bloom<\/a><\/li>\n<li><a title=\"Popup Domination\" href=\"http:\/\/popupdomination.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Popup Domination<\/a><\/li>\n<\/ul>\n<p>Kinsta\u3067\u306f\u3001\u5b9f\u969b\u3001Bloom\u30d7\u30e9\u30b0\u30a4\u30f3\u306e\u30d5\u30e9\u30a4\u30a4\u30f3\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8a18\u4e8b\u306e\u534a\u5206\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u3068\u3001\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u304c\u73fe\u308c\u308b\u306f\u305a\u3067\u3059\u3002\u3053\u306e\u4ed5\u69d8\u3060\u3068\u3001\u3046\u3063\u3068\u3046\u3057\u3055\u3092\u308f\u305a\u304b\u306b\u7de9\u548c\u3057\u306a\u304c\u3089\u3001\u8aad\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Google\u306f<a href=\"https:\/\/kinsta.com\/blog\/google-mobile-popup-penalty\/\">\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7<\/a>\u3092\u7981\u6b62\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3092\u884c\u3046\u3068\u30da\u30ca\u30eb\u30c6\u30a3\u30fc\u3092\u53d7\u3051\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/bloom-plugin.jpg\" alt=\"\u30d5\u30e9\u30a4\u30a4\u30f3\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\uff08\u53f3\u4e0b\uff09CTA\" width=\"480\" height=\"488\"><figcaption class=\"wp-caption-text\">\u30d5\u30e9\u30a4\u30a4\u30f3\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\uff08\u53f3\u4e0b\uff09CTA<\/figcaption><\/figure>\n<p><a href=\"https:\/\/kinsta.com\/blog\/wordpress-push-notifications\/\">\u30d7\u30c3\u30b7\u30e5\u901a\u77e5<\/a>\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3092\u5b9f\u88c5\u3057\u305f\u3001\u3042\u308b\u30b5\u30a4\u30c8\u3067\u306f\u3001<strong>48<\/strong>\u6642\u9593\u4ee5\u5185\u306b<strong>140<\/strong>\u4eba\u4ee5\u4e0a\u306e\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u767b\u9332\u8005\u3092\u7372\u5f97\u3057\u307e\u3057\u305f\uff08\u8a73\u7d30\u306f\u4ee5\u4e0b\u3092\u53c2\u7167\uff09\u3002\u3042\u306a\u305f\u81ea\u8eab\u304c\u767b\u9332\u3092\u884c\u308f\u306a\u3044\u30bf\u30a4\u30d7\u306e\u4eba\u9593\u3060\u3068\u3057\u3066\u3082\u3001\u8a2a\u554f\u8005\u304c\u3059\u3079\u3066\u305d\u3046\u3067\u3042\u308b\u3068\u601d\u3044\u8fbc\u307e\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u78ba\u5b9f\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full \" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2017\/03\/onesignal-push-notification-dashboard-1.jpg\" alt=\"onesignal push notification dashboard\" width=\"2073\" height=\"1768\"><\/p>\n<h4>\u30dc\u30bf\u30f3<\/h4>\n<p>\u30dc\u30bf\u30f3\u3082\u975e\u5e38\u306b\u52b9\u679c\u7684\u306aCTA\u3067\u3059\u3002\u5b9f\u969b\u3001\u591a\u304f\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u300c\u4eca\u3059\u3050\u8cfc\u5165\u300d\u30dc\u30bf\u30f3\u3092CTA\u3068\u3057\u3066\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u771f\u4f3c\u308b\u3060\u3051\u3067\u3082\u52b9\u679c\u7684\u3067\u3059\u304c\u3001\u7279\u5b9a\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u5bfe\u3057\u3066\u3001\u72ec\u81ea\u306e\u30dc\u30bf\u30f3\u3092\u4f5c\u6210\u3059\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\u3002\u30b5\u30a4\u30ba\u3001CTA\u30c6\u30ad\u30b9\u30c8\u3001\u8272\u306a\u3069\u306e\u90e8\u5206\u3092\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>SAP\u306f\u30aa\u30ec\u30f3\u30b8\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001<a href=\"https:\/\/cdmginc.com\/2017\/08\/22\/testing-buttons\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e32.5%\u5897\u52a0<\/a>\u3092\u7d4c\u9a13\u3057\u3066\u3044\u307e\u3059\u3002Performable\u3067\u306f\u3001\u8d64\u3044\u8272\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c21%\u5897\u52a0<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/cta-buttons-colors.png\" alt=\"CTA\u30dc\u30bf\u30f3\u306e\u8272\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059\" width=\"480\" height=\"255\"><figcaption class=\"wp-caption-text\">CTA\u30dc\u30bf\u30f3\u306e\u8272\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3059<\/figcaption><\/figure>\n<p>\u30dc\u30bf\u30f3\u30c6\u30ad\u30b9\u30c8\u3082\u3001\u5287\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5de6\u53f3\u3057\u307e\u3059\u3002Unbounce\u306f\u30dc\u30bf\u30f3\u306e\u30c6\u30ad\u30b9\u30c8\u306e1\u8a9e\u3092\u5909\u3048\u308b<a href=\"http:\/\/unbounce.com\/conversion-rate-optimization\/design-call-to-action-buttons\/\">\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd<\/a>\u3057\u307e\u3057\u305f\u3002\u300cyou\u300d\u3092\u300cmy\u300d\u306b\u5909\u3048\u30013\u9031\u9593\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3057\u305f\u3068\u3053\u308d\u3001CTR\u304c90%\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\uff01<\/p>\n<figure style=\"width: 560px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/cta-button-copy.png\" alt=\"CTA\u30dc\u30bf\u30f3\u30c6\u30ad\u30b9\u30c8\u306f\u91cd\u8981\" width=\"560\" height=\"528\"><figcaption class=\"wp-caption-text\">CTA\u30dc\u30bf\u30f3\u30c6\u30ad\u30b9\u30c8\u306f\u91cd\u8981<\/figcaption><\/figure>\n<p>\u8a66\u884c\u932f\u8aa4\u3092\u901a\u3057\u3066\u3001\u5b8c\u74a7\u306a\u30dc\u30bf\u30f3\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u3067\u3001\u58f2\u308a\u4e0a\u3052\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5927\u5e45\u306b\u6539\u5584\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>\u4fa1\u683c\u8868<\/h4>\n<p>\u4fa1\u683c\u8868\u306f\u3001CTA\u306e\u4e00\u7a2e\u3068\u307f\u306a\u305b\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u58f2\u308a\u8fbc\u307f\u3001\u7279\u5b9a\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u4ed6\u306e\u30d1\u30c3\u30b1\u30fc\u30b8\u3068\u6bd4\u8f03\u3057\u3066\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1005px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/pricing-table.png\" alt=\"\u4fa1\u683c\u8868\u306f\u512a\u308c\u305fCTA\u306b\u306a\u308a\u5f97\u308b\" width=\"1005\" height=\"516\"><figcaption class=\"wp-caption-text\">\u4fa1\u683c\u8868\u306f\u512a\u308c\u305fCTA\u306b\u306a\u308a\u5f97\u308b<\/figcaption><\/figure>\n<p>WordPress\u30b5\u30a4\u30c8\u306b\u8cea\u306e\u9ad8\u3044\u6599\u91d1\u8868\u3092\u5b9f\u88c5\u3067\u304d\u308b\u4eba\u6c17\u306e\u7121\u6599\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/easy-pricing-tables\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pricing Table Builder &#8211; Easy Pricing Tables<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/tc-pricing-table\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pricing Table<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/price-table-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Price Table Builder<\/a><\/li>\n<\/ul>\n<p>\u307e\u305f\u3001<a href=\"https:\/\/www.quicksprout.com\/2013\/03\/14\/click-here-11-ways-to-improve-your-call-to-actions\/\">CTA\u3092\u6539\u5584\u3059\u308b\u305d\u306e\u4ed6\u306e\u65b9\u6cd5<\/a>\u306b\u95a2\u3059\u308bNeil Patel\u6c0f\u306e\u8a18\u4e8b\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304f\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<h3><a id=\"simplistic-navigation\"><\/a>3. \u30b7\u30f3\u30d7\u30eb\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3044\u3046\u610f\u5473\u3067\u6975\u3081\u3066\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3067\u3059\u304c\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u306e\u76f4\u63a5\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3060\u3051\u3092\u6c17\u306b\u3059\u308c\u3070\u3044\u3044\u3068\u3044\u3046\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<a href=\"https:\/\/kinsta.com\/jp\/blog\/website-navigation\/\">\u30b5\u30a4\u30c8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308b\u307b\u3069<\/a>\u3001\u30b5\u30a4\u30c8\u5404\u6240\u306e\u8a2a\u554f\u8005\u304c\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u623b\u308aCTA\u306b\u5f93\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3059\u308b\u304b\u3069\u3046\u304b\u306b\u3064\u3044\u3066\u3082\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002VWO\u306f<a href=\"https:\/\/vwo.com\/blog\/a-b-testing-case-study-navigation-menu\/\">yuppiechef\u3092\u4f7f\u7528\u3057\u3066\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd<\/a>\u3057\u307e\u3057\u305f\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30e1\u30cb\u30e5\u30fc\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c3\uff05\u304b\u30896\uff05\u306b\u5897\u52a0\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u4f38\u3073\u306f\u5b9f\u306b2\u500d\u3067\u3059\u3002<\/p>\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/landing-page-no-navigation.png\" alt=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30ea\u30f3\u30af\u3092\u524a\u9664\" width=\"500\" height=\"419\"><figcaption class=\"wp-caption-text\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30ea\u30f3\u30af\u3092\u524a\u9664<\/figcaption><\/figure>\n<ul style=\"margin-left: 30px\">\n<li>\u8a18\u4e8b\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30ea\u30f3\u30af\u3092\u5229\u7528\u3057\u3066\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u52a0<\/a>\u3055\u305b\u308b<\/li>\n<li>\u306f\u3063\u304d\u308a\u3068\u3057\u305f\u3001\u308f\u304b\u308a\u3084\u3059\u3044\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u7528\u8a9e\u3092\u4f7f\u3063\u305f<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-menu-plugins\/\">\u30ab\u30b9\u30bf\u30e0\u30e1\u30cb\u30e5\u30fc<\/a>\u3092\u7528\u610f\u3059\u308b<\/li>\n<li>\u4eba\u6c17\u306e\u30ea\u30f3\u30af\u3092\u30b5\u30a4\u30c9\u30d0\u30fc\u307e\u305f\u306f\u30a4\u30f3\u30e9\u30a4\u30f3\u30a2\u30f3\u30ab\u30fcCTA\u306b\u8ffd\u52a0\u3057\u3066\u3001\u91cd\u8981\u306a\u30da\u30fc\u30b8\u306b\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u8a98\u5c0e\u3059\u308b<\/li>\n<li>\u77e2\u5370\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3001\u6f5c\u5728\u9867\u5ba2\u3092CTA\u306b\u8a98\u5c0e<\/li>\n<\/ul>\n<h3><a id=\"page-load-speed\"><\/a>4. \u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u901f\u5ea6<\/h3>\n<p>\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u3001WordPress\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5de6\u53f3\u3057\u307e\u3059\u30022026\u5e74\u3092\u751f\u304d\u308b\u4eba\u3005\u306f\u3082\u306f\u3084\u3001\u9045\u3044\u30b5\u30a4\u30c8\u306b\u8f9b\u62b1\u3067\u304d\u307e\u305b\u3093\u3002\u4e00\u77ac\u3067\u30da\u30fc\u30b8\u304c\u8aad\u307f\u8fbc\u307e\u308c\u308b\u306e\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002\u6642\u9593\u304c\u304b\u304b\u308b\u3068\u3001\u3059\u3050\u300c\u623b\u308b\u300d\u30dc\u30bf\u30f3\u304c\u62bc\u3055\u308c\u307e\u3059\u3002\u7c21\u5358\u306b\u8a00\u3048\u3070\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u9ad8\u901f\u3067\u3042\u308b\u307b\u3069\u3001\u4e00\u822c\u7684\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4e0a\u6607\u3057\u307e\u3059\u3002\u305d\u308c\u3092\u8a3c\u660e\u3059\u308b\u30c7\u30fc\u30bf\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li>Amazon\u307b\u3069\u306e\u898f\u6a21\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308c\u3070\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u6642\u9593\u304c1\u79d2\u9045\u308c\u308b\u305f\u3073\u306b\u3001<a href=\"http:\/\/www.fastcompany.com\/1825005\/how-one-second-could-cost-amazon-16-billion-sales\">\u5e74\u959316\u5104\u30c9\u30eb\u306e\u640d\u5931<\/a>\u304c\u767a\u751f\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b<\/li>\n<li>Mozilla\u304c\u30da\u30fc\u30b8\u901f\u5ea6\u30922\u79d2\u9ad8\u901f\u5316\u3057\u305f\u6642\u306b\u306f\u3001Firefox\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u306f15.4\uff05\u3001\u3064\u307e\u308a\u5e74\u9593<a href=\"http:\/\/loadstorm.com\/2014\/04\/infographic-web-performance-impacts-conversion-rates\/\">1,000\u4e07<\/a>\u5897\u52a0\u3057\u305f<\/li>\n<li>\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306f\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u6642\u9593\u304c1\u79d2\u6539\u5584\u3055\u308c\u308b\u3054\u3068\u306b<a href=\"http:\/\/www.websitemagazine.com\/content\/blogs\/posts\/archive\/2014\/03\/21\/5-reasons-visitors-leave-your-website.aspx\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c2\uff05\u5897\u52a0<\/a>\u3059\u308b\u3053\u3068\u3092\u767a\u898b\uff08\u6570\u5b57\u306f\u5618\u3092\u3064\u304d\u307e\u305b\u3093\uff01\uff09<\/li>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/loading-time\/\">Kissmetrics<\/a>\u306b\u3088\u308b\u3068\u3001\u30da\u30fc\u30b8\u306e\u5fdc\u7b54\u304c1\u79d2\u9045\u308c\u308b\u3054\u3068\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c7\uff05\u6e1b\u5c11\u3059\u308b\u53ef\u80fd\u6027\u3042\u308a<\/li>\n<\/ul>\n<p>Soasta\u304c<a href=\"https:\/\/www.soasta.com\/blog\/mobile-web-performance-monitoring-conversion-rate\/\">\u8abf\u67fb<\/a>\u3092\u5b9f\u65bd\u3057\u305f\u3068\u3053\u308d\u3001\u30e2\u30d0\u30a4\u30eb\u30da\u30fc\u30b8\u304c1\u79d2\u65e9\u304f\u8aad\u307f\u8fbc\u307e\u308c\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6700\u592727\uff05\u5411\u4e0a\u3059\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 798px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/conversion-rates-mobile-speed.png\" alt=\"\u9ad8\u901f\u306a\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3067\u306f\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b\" width=\"798\" height=\"452\"><figcaption class=\"wp-caption-text\">\u9ad8\u901f\u306a\u30e2\u30d0\u30a4\u30eb\u30b5\u30a4\u30c8\u3067\u306f\u3088\u308a\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u751f\u307e\u308c\u308b<\/figcaption><\/figure>\n<p>\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u6642\u9593\u3092\u77ed\u304f\u3059\u308b\u7c21\u5358\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001\u9ad8\u901f\u306aWordPress\u30db\u30b9\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Kinsta\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/clients\/\">\u9ad8\u6027\u80fdWordPress\u30b5\u30a4\u30c8\u306b\u7279\u5316<\/a>\u3057\u3066\u304a\u308a\u3001\u3069\u3093\u306a\u9ad8\u8ca0\u8377\u306b\u3082\u5bfe\u5fdc\u3057\u307e\u3059\u3002\u4ee5\u524d\u306b\u306f\u3001\u540c\u6642\u671f\u306b60,000\u4ee5\u4e0a\u306e\u63a5\u7d9a\u304c\u767a\u751f\u3059\u308b\u30b5\u30a4\u30c8\u306e\u51e6\u7406\u3082\u96e3\u306a\u304f\u3053\u306a\u3057\u307e\u3057\u305f\u3002\u591a\u304f\u306e\u30b5\u30a4\u30c8\u3067\u3001Kinsta\u3078\u306e\u79fb\u884c\u3060\u3051\u3067\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u6642\u959345\uff05\u77ed\u7e2e\u304c\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Thanks <a href=\"https:\/\/twitter.com\/kinsta?ref_src=twsrc%5Etfw\">@kinsta<\/a> for all your flexibility helping <a href=\"https:\/\/twitter.com\/DARTdrones?ref_src=twsrc%5Etfw\">@DARTdrones<\/a> prepare for our <a href=\"https:\/\/twitter.com\/ABCSharkTank?ref_src=twsrc%5Etfw\">@ABCSharkTank<\/a> traffic. Also increased pageload site-wide by 50%+<\/p>\n<p>&mdash; Kevin McAloon (@kevinpmcaloon) <a href=\"https:\/\/twitter.com\/kevinpmcaloon\/status\/836264968291037188?ref_src=twsrc%5Etfw\">February 27, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/website-speed-test\/\">\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u901f\u5ea6\u30c6\u30b9\u30c8<\/a>\u304b\u3089\u3001\u7c21\u5358\u306b\u73fe\u5728\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002WordPress\u30b5\u30a4\u30c8\u3092\u81ea\u529b\u3067\u6700\u9069\u5316\u3059\u308b\u969b\u306b\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li><a href=\"https:\/\/kinsta.com\/jp\/learn\/page-speed\/\">\u521d\u5fc3\u8005\u306e\u305f\u3081\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u6700\u9069\u5316\u30ac\u30a4\u30c9<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/pingdom-speed-test\/\">Pingdom\u30b9\u30d4\u30fc\u30c9\u30c6\u30b9\u30c8\u30c4\u30fc\u30eb\uff1a2020\u5e74\u306e\u30ac\u30a4\u30c9<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/ttfb\/\">TTFB\u3092\u6e1b\u3089\u3057\u3001WordPress\u306e\u30da\u30fc\u30b8\u8aad\u307f\u8fbc\u307f\u6642\u9593\u3092\u6539\u5584\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/local-fonts\/\">WordPress\u30b5\u30a4\u30c8\u306b\u304a\u3044\u3066\u30ed\u30fc\u30ab\u30eb\u3067\u30d5\u30a9\u30f3\u30c8\u3092\u30db\u30b9\u30c8\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/leverage-browser-caching\/\">WordPress\u3067\u306e\u300c\u30d6\u30e9\u30a6\u30b6\u30ad\u30e3\u30c3\u30b7\u30e5\u3092\u6d3b\u7528\u3059\u308b\u300d\u3068\u3044\u3046\u63d0\u6848\u306e\u4fee\u6b63\u30fb\u89e3\u6c7a\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/optimize-images-for-web\/\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u89b3\u70b9\u3067\u306e\u30a6\u30a7\u30d6\u7528\u753b\u50cf\u6700\u9069\u5316<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-lazy-load\/\">\u753b\u50cf\u3068\u52d5\u753b\u306b\u9045\u5ef6\u8aad\u307f\u8fbc\u307f\u3092\u5b9f\u88c5\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/blog\/wordpress-comments\/\">WordPress\u30b3\u30e1\u30f3\u30c8\u3092\u9ad8\u901f\u5316\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-revisions\/\">WordPress\u306e\u30ea\u30d3\u30b8\u30e7\u30f3\u6a5f\u80fd\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u89b3\u70b9\u3067\u306e\u6700\u9069\u5316<\/a><\/li>\n<li><a href=\"https:\/\/kinsta.com\/jp\/blog\/convert-myisam-to-innodb\/\">MySQL\u30b9\u30c8\u30ec\u30fc\u30b8\u30a8\u30f3\u30b8\u30f3 \u2013 MyISAM\u3092InnoDB\u306b\u5909\u63db\u3059\u308b\u65b9\u6cd5<\/a><\/li>\n<\/ul>\n<p>\u305d\u308c\u3067\u3082\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u6e80\u8db3\u3067\u304d\u306a\u3044\u5834\u5408\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/contact-us\/\">\u3054\u9023\u7d61<\/a>\u306e\u4e0a\u3001\u3054\u8981\u671b\u3092\u304a\u805e\u304b\u305b\u304f\u3060\u3055\u3044\u3002Kinsta\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/wordpress-hosting\/woocommerce\/\">WooCommerce\u7279\u5316\u578b\u30b5\u30fc\u30d0\u30fc<\/a>\u3068<a href=\"https:\/\/kinsta.com\/jp\/wordpress-hosting\/enterprise\/\">\u30a8\u30f3\u30bf\u30fc\u30d7\u30e9\u30a4\u30ba\u30db\u30b9\u30c6\u30a3\u30f3\u30b0<\/a>\u306e\u4e21\u65b9\u3092\u5f97\u610f\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><a id=\"verified-payment\"><\/a>5. \u8a8d\u8a3c\u6e08\u307f\u652f\u6255\u3044\u30b7\u30b9\u30c6\u30e0\u3001\u4fe1\u983c\u4fdd\u8a3c\u30de\u30fc\u30af\u3001\u9001\u6599\u7121\u6599<\/h3>\n<p>\u4fe1\u983c\u95a2\u4fc2\u306e\u69cb\u7bc9\u306f\u3001\u4eba\u3068\u4eba\u306e\u3064\u306a\u304c\u308a\u306b\u9055\u3044\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30bb\u30fc\u30eb\u30b9\u3067\u3001\u9577\u304d\u306b\u308f\u305f\u308a\u91cd\u8981\u8996\u3055\u308c\u3066\u304d\u305f\u539f\u5247\u3067\u3042\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u58f2\u308a\u4e0a\u3052\u3092\u5897\u3084\u3059\u52b9\u679c\u304c\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u306b\u306f\u3001\u4fe1\u983c\u3092\u7bc9\u304f\u3053\u3068\u3002\u3053\u308c\u3092\u884c\u3046\u306b\u306f\u3001\u8a8d\u8a3c\u30bf\u30b0\u3084\u652f\u6255\u3044\u30b7\u30b9\u30c6\u30e0\u306e\u753b\u50cf\u3092\u8868\u793a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u7d30\u304b\u3044\u8981\u7d20\u304c\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u3001\u5927\u304d\u306a\u9055\u3044\u3092\u751f\u3080\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>VeriSign\u3084Symantec SSL\u306a\u3069\u3001\u4fe1\u983c\u3092\u793a\u3059\u30de\u30fc\u30af\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u306e\u5229\u70b9\u3092\u8a3c\u660e\u3059\u308b\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u3059\u308b\u3068\u304d\u3001\u6d88\u8cbb\u8005\u306f\u5b89\u5fc3\u3092\u6c42\u3081\u308b\u3082\u306e\u3067\u3059\u3002VeriSign\u306e\u30de\u30fc\u30af\u3092\u6c7a\u6e08\u30da\u30fc\u30b8\u306b\u8ffd\u52a0\u3057\u305f\u3060\u3051\u3067\u3001Blue Fountain Media\u306e<a href=\"http:\/\/www.bluefountainmedia.com\/blog\/verisign-seal-increase-conversions\/\">\u58f2\u308a\u4e0a\u3052\u306f42\uff05\u5897\u52a0<\/a>\u3057\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 562px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/add-trust-symbol-conversion-rate.jpg\" alt=\"\u6c7a\u6e08\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b\u4fe1\u983c\u3092\u793a\u3059\u30de\u30fc\u30af\" width=\"562\" height=\"171\"><figcaption class=\"wp-caption-text\">\u6c7a\u6e08\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b\u4fe1\u983c\u3092\u793a\u3059\u30de\u30fc\u30af<\/figcaption><\/figure>\n<p>\u914d\u9001\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002Forrester\u304c\u8abf\u67fb\u3092\u884c\u3063\u305f\u3068\u3053\u308d\u3001 <a href=\"https:\/\/kinsta.com\/blog\/shopping-cart-abandonment\/\">\u8cb7\u3044\u7269\u30ab\u30b4\u96e2\u8131\u306e\u6700\u5927\u306e\u7406\u7531<\/a>\u306f\u3001<a href=\"https:\/\/www.ups.com\/media\/en\/Smarter_Strategies_for_Free_Shipping.pdf\">\u9001\u6599\u3068\u624b\u6570\u6599\u306e\u9ad8\u3055<\/a>\u306b\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 1104px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/high-shipping-costs-cart-abandonment.jpg\" alt=\"\u9001\u6599\u304c\u9ad8\u3044\u3068\u6d88\u8cbb\u8005\u306f\u8cb7\u3044\u7269\u30ab\u30b4\u306b\u5165\u308c\u305f\u5546\u54c1\u3092\u8cfc\u5165\u3057\u306a\u304f\u306a\u308b\" width=\"1104\" height=\"733\"><figcaption class=\"wp-caption-text\">\u9001\u6599\u304c\u9ad8\u3044\u3068\u6d88\u8cbb\u8005\u306f\u8cb7\u3044\u7269\u30ab\u30b4\u306b\u5165\u308c\u305f\u5546\u54c1\u3092\u8cfc\u5165\u3057\u306a\u304f\u306a\u308b<\/figcaption><\/figure>\n<p>\u591a\u304f\u306e\u4eba\u304c\u3001\u6700\u3082\u4fbf\u5229\u306a\u8ca9\u58f2\u5143\u3092\u4ecb\u3057\u305f\u3001\u6700\u826f\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u3002\u9001\u6599\u7121\u6599\u306e\u30dd\u30ea\u30b7\u30fc\u304c\u3042\u308b\u3068\u3001\u6d88\u8cbb\u8005\u304c\u5927\u304d\u306a\u5229\u4fbf\u6027\u3092\u611f\u3058\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u6c7a\u6e08\u5b9f\u884c\u524d\u306b\u9001\u6599\u3092\u542b\u3080\u5408\u8a08\u984d\u3092\u78ba\u8a8d\u3057\u305f\u3044\u3068\u601d\u3046\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3><a id=\"time-limits\"><\/a>6. \u6642\u9593\u5236\u9650<\/h3>\n<p>\u610f\u601d\u6c7a\u5b9a\u306b\u3064\u3044\u3066\u8003\u3048\u308b\u6642\u9593\u304c\u9577\u304f\u306a\u308b\u307b\u3069\u3001\u8003\u3048\u3092\u5909\u3048\u305f\u308a\u3001\u4ed6\u306e\u30b5\u30a4\u30c8\u306e\u30aa\u30d5\u30a1\u30fc\u306b\u6c17\u3092\u53d6\u3089\u308c\u305f\u308a\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u610f\u5473\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306b\u3001CTA\u306b\u5f93\u3046\u6c7a\u5b9a\u3092\u4e0b\u3059\u307e\u3067\u306e\u6642\u9593\u3092\u5236\u9650\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u7dca\u8feb\u611f\u304c\u751f\u307e\u308c\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u3001\u30aa\u30d5\u30a1\u30fc\u306b\u6642\u9593\u5236\u9650\u3092\u8a2d\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u300c\u4eca\u304b\u308948\u6642\u9593\u9650\u5b9a\u3067\u3059\u3079\u3066\u306e\u5546\u54c1\u304c50\uff05\u30aa\u30d5\uff01\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306e\u3082\u30461\u3064\u306e\u826f\u3044\u4f8b\u306f\u3001e\u30b3\u30de\u30fc\u30b9\u6700\u5927\u624bAmazon.com\u3067\u3059\u3002<a href=\"https:\/\/blog.recurly.com\/amazon-conversion-rates-make-their-results-your-own\">Amazon\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/a>\u306f\u306a\u3093\u306874\uff05\u3067\u30012016\u5e74\u306e<a href=\"https:\/\/intelligence.slice.com\/two-extra-shopping-days-make-2016-biggest-holiday-yet\/\">\u7b2c4\u56db\u534a\u671f\u306e\u58f2\u4e0a\u304c\u5727\u5012\u7684<\/a>\u3067\u3057\u305f\u3002\u5f7c\u3089\u304b\u3089\u662f\u975e\u3068\u3082\u5b66\u3073\u305f\u3044\u3082\u306e\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/amazon-market-share.jpg\" alt=\"Amazon\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\uff082016\u5e74\u7b2c4\u56db\u534a\u671f\uff09\" width=\"1024\" height=\"788\"><figcaption class=\"wp-caption-text\">Amazon\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\uff082016\u5e74\u7b2c4\u56db\u534a\u671f\uff09<\/figcaption><\/figure>\n<p>Amazon\u306f\u3001\u6642\u9593\u5236\u9650\u3092\u4f7f\u7528\u3057\u3066\u3001\u500b\u3005\u306e\u88fd\u54c1\u30da\u30fc\u30b8\u306b\u7dca\u8feb\u611f\u3092\u4ed8\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u88fd\u54c1\u3092\u3044\u3064\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u6b63\u78ba\u306b\u308f\u304b\u308a\u3001\u3055\u3089\u306b\u3001\u671f\u9650\u5207\u308c\u306b\u306a\u308b\u307e\u3067\u306e\u30ab\u30a6\u30f3\u30c8\u30c0\u30a6\u30f3\u3055\u3048\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 618px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/time-limit-amazon-CTA.jpg\" alt=\"\u6642\u9593\u5236\u9650\" width=\"618\" height=\"674\"><figcaption class=\"wp-caption-text\">\u6642\u9593\u5236\u9650<\/figcaption><\/figure>\n<h3>7. \u6570\u91cf\u9650\u5b9a<\/h3>\n<p>\u6642\u9593\u5236\u9650\u306b\u4f3c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3068\u3057\u3066\u3001\u6570\u91cf\u3092\u9650\u5b9a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u5e0c\u5c11\u6027\u304c\u6f14\u51fa\u3067\u304d\u307e\u3059\u3002\u6570\u306b\u9650\u308a\u304c\u3042\u308b\u3068\u3001\u9003\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u6050\u308c\u305f\u4eba\u304c\u3001\u8cfc\u5165\u6c7a\u5b9a\u307e\u3067\u306e\u6642\u9593\u3092\u5927\u5e45\u306b\u77ed\u7e2e\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6d88\u8cbb\u8005\u306f\u3067\u304d\u308b\u3060\u3051\u65e9\u304f\u8cfc\u5165\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u611f\u3058\u308b\u306e\u3067\u3059\u3002\u3053\u306e\u5c0f\u3055\u306a\u30c6\u30af\u30cb\u30c3\u30af\u306f\u3001\u58f2\u4e0a\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5927\u5e45\u306b\u6539\u5584\u3059\u308b\u3053\u3068\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3055\u3082\u91cd\u8981\u3067\u3059\u3002\u6b8b\u308a\u306e\u5728\u5eab\u3092\u5358\u306b\u8868\u793a\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u305d\u308c\u306b\u5408\u308f\u305b\u3066CTA\u3092\u4f5c\u6210\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/tradlands.com\/\">Tradlands<\/a>\u306f\u305d\u306e\u826f\u3044\u4f8b\u3067\u3001\u300cQuick, only 1 left!\uff08\u304a\u6025\u304e\u304f\u3060\u3055\u3044\u3001\u6b8b\u308a1\u3064\u3067\u3059\uff01\uff09\u300d\u3068\u8a00\u3046CTA\u304c\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1634px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/limited-quantity.jpg\" alt=\"\u6570\u91cf\u9650\u5b9a\" width=\"1634\" height=\"808\"><figcaption class=\"wp-caption-text\">\u6570\u91cf\u9650\u5b9a<\/figcaption><\/figure>\n<h3>8. \u30e2\u30d0\u30a4\u30eb\u5411\u3051\u306b\u6700\u9069\u5316\u3059\u308b<\/h3>\n<p>\u8a00\u3046\u307e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u304c\u30012026\u5e74\u306b\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u5411\u3051\u306b\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u91cd\u8981\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001WordPress\u30b5\u30a4\u30c8\u306e\u5fdc\u7b54\u6027\u306e\u78ba\u4fdd\u306a\u3069\u304c\u542b\u307e\u308c\u3001\u30e2\u30d0\u30a4\u30eb\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3067\u306eA\/B\u30c6\u30b9\u30c8\u3082\u91cd\u8981\u3067\u3059\u3002\u73fe\u5728\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e50\uff05\u4ee5\u4e0a\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u5e83\u304f\u77e5\u308c\u6e21\u3063\u305f\u4e8b\u5b9f\u3067\u3059\u3002<a href=\"http:\/\/www.smartinsights.com\/mobile-marketing\/mobile-marketing-analytics\/mobile-marketing-statistics\/\">comScore\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u8ee2\u63db\u70b9\u306f2014\u5e74\u306b\u9061\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 767px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/comscore-mobile-users.png\" alt=\"\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u6570\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30e6\u30fc\u30b6\u30fc\u6570\" width=\"767\" height=\"565\"><figcaption class=\"wp-caption-text\">\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u6570\u3068\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30e6\u30fc\u30b6\u30fc\u6570<\/figcaption><\/figure>\n<p>\u307e\u305f\u3001<a href=\"http:\/\/www.monetate.com\/\">Monetate<\/a>\u516c\u958b\u306e\u6700\u65b0\u30c7\u30fc\u30bf\uff08\u540c\u793e\u306e\u6d88\u8cbb\u8005\u306b\u3064\u3044\u3066\u306e\u30c7\u30fc\u30bf\uff09\u306b\u3088\u308b\u3068\u30012016\u5e74\u7b2c4\u56db\u534a\u671f\u306b\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u30bf\u30d6\u30ec\u30c3\u30c8\u306e\u5408\u8a08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u3001\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3088\u308a\u3082\u9ad8\u304b\u3063\u305f\u3053\u3068\u304c\u5224\u660e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 984px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/conversion-rates-mobile-desktop.png\" alt=\"\u30e2\u30d0\u30a4\u30eb\u3068\u30bf\u30d6\u30ec\u30c3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\" width=\"984\" height=\"314\"><figcaption class=\"wp-caption-text\">\u30e2\u30d0\u30a4\u30eb\u3068\u30bf\u30d6\u30ec\u30c3\u30c8\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/figcaption><\/figure>\n<p>\u3053\u308c\u3060\u3051\u306e\u4eba\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u7c21\u5358\u306b\u8a00\u3046\u3068\u3001\u30e2\u30d0\u30a4\u30eb\u5411\u3051\u306b\u6700\u9069\u5316\u3057\u306a\u3044\u3068\u3001\u591a\u304f\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9003\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u3067\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u624b\u8efd\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001<a href=\"https:\/\/kinsta.com\/blog\/wordpress-mobile-plugin\/\">\u30e2\u30d0\u30a4\u30eb\u30d7\u30e9\u30b0\u30a4\u30f3<\/a>\u304c\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"display-testimonials\"><\/a>9. \u63a8\u85a6\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u63b2\u8f09\u3059\u308b<\/h3>\n<p>\u4fe1\u983c\u3092\u7bc9\u304d\u3001\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u3082\u3046<strong>1<\/strong>\u3064\u306e\u4fbf\u5229\u306a\u65b9\u6cd5\u3068\u3057\u3066\u3001\u63a8\u85a6\u3084\u30ec\u30d3\u30e5\u30fc\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u3001\u7279\u5b9a\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u8a73\u7d30\u60c5\u5831\u3084\u30e1\u30ea\u30c3\u30c8\u306e\u76f4\u5f8c\u306b\u8868\u793a\u3067\u304d\u3001\u8aac\u660e\u304c\u672c\u5f53\u3067\u3042\u308b\u3053\u3068\u3092\u8a3c\u660e\u3057\u3066\u304f\u308c\u307e\u3059\u3002<a href=\"https:\/\/www.nielsen.com\/insights\/2021\/beyond-martech-building-trust-with-consumers-and-engaging-where-sentiment-is-high\/\">Nielsen<\/a>\u304c\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u300192\uff05\u306e\u4eba\u304c\u77e5\u4eba\u304b\u3089\u306e\u304a\u3059\u3059\u3081\u3092\u4fe1\u983c\u3057\u300170\uff05\u306e\u4eba\u304c\u77e5\u3089\u306a\u3044\u4eba\u304b\u3089\u306e\u304a\u3059\u3059\u3081\u3067\u3042\u3063\u3066\u3082\u4fe1\u983c\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u304a\u5ba2\u3055\u3093\u304b\u3089\u306e\u58f0\u304c\u91cd\u8981\u3067\u3042\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u4eba\u9593\u306e\u305d\u3082\u305d\u3082\u306e\u6027\u8cea\u306b\u95a2\u4fc2\u3057\u3066\u3044\u307e\u3059\u3002\u4ed6\u306e\u4eba\u304c\u3042\u306a\u305f\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u6e80\u8db3\u3057\u3066\u3044\u308b\u3068\u3001\u65b0\u3057\u3044\u8a2a\u554f\u8005\u306f\u305d\u308c\u306b\u7d9a\u3044\u3066\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u3042\u306a\u305f\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u304c\u3069\u308c\u307b\u3069\u8aac\u5f97\u529b\u304c\u3042\u3063\u3066\u3082\u3001\u8a2a\u554f\u8005\u306b\u306f\u3001\u307e\u3060\u5e7e\u5206\u304b\u306e\u305f\u3081\u3089\u3044\u304c\u3042\u308b\u3082\u306e\u3002\u305d\u3057\u3066\u3001\u6700\u7d42\u6c7a\u5b9a\u304c\u5148\u5ef6\u3070\u3057\u306b\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u4ed6\u306e\u304a\u5ba2\u3055\u3093\u306e\u611f\u60f3\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u78ba\u4fe1\u304c\u6301\u3066\u308b\u3088\u3046\u306b\u5f8c\u62bc\u3057\u3059\u308b\u306e\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u88fd\u54c1\u304c\u3001\u6d88\u8cbb\u8005\u3092\u6e80\u8db3\u3055\u305b\u3066\u3044\u308b\u3001\u3068\u3044\u3046\u78ba\u8a3c\u3067\u3059\uff01<\/p>\n<p>VWO\u306f\u3001Buildium\u3092\u4f7f\u7528\u3057\u3066<a href=\"https:\/\/vwo.com\/blog\/ab-testing-testimonials-improves-conversion-rate\/\">A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd<\/a>\u3057\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u5fae\u8abf\u6574\u3057\u307e\u3057\u305f\u3002\u304a\u5ba2\u3055\u3093\u304b\u3089\u306e\u58f0\u3092\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c22\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 620px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/customer-testimonial-conversion-rates.png\" alt=\"\u304a\u5ba2\u3055\u3093\u304b\u3089\u306e\u58f0\u304c\u4fe1\u983c\u3092\u4f5c\u308b\" width=\"620\" height=\"220\"><figcaption class=\"wp-caption-text\">\u304a\u5ba2\u3055\u3093\u304b\u3089\u306e\u58f0\u304c\u4fe1\u983c\u3092\u4f5c\u308b<\/figcaption><\/figure>\n<p>\u3053\u306e\u3088\u3046\u306a\u53e3\u30b3\u30df\u306b\u52b9\u679c\u304c\u3042\u308b\u7406\u7531\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<p><strong>1. \u305f\u3081\u3089\u3044\u3092\u78ba\u4fe1\u306b\u5909\u3048\u308b<\/strong><\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306b\u306f\u3001\u8a2a\u554f\u8005\u306b\u5bfe\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u88fd\u54c1\u306e\u4e26\u5916\u308c\u305f\u4fa1\u5024\u3092\u4fdd\u8a3c\u3059\u308b\u305f\u3081\u306b\u3001\u30bb\u30fc\u30eb\u30b9\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u5b9f\u8df5\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u306a\u305f\u304c\u8aac\u5f97\u3092\u5de7\u307f\u306b\u3053\u306a\u3059\u30d7\u30ed\u3067\u3042\u308d\u3046\u3068\u3082\u3001\u8a2a\u554f\u8005\u306f\u3001\u8ca9\u58f2\u3092\u76ee\u7684\u3068\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u5727\u5012\u3055\u308c\u308b\u3082\u306e\u3067\u3059\u3002\u3046\u307e\u304f\u69cb\u6210\u3055\u308c\u305f\u6587\u7ae0\u3092\u8aad\u3093\u3060\u5f8c\u3001\u8a2a\u554f\u8005\u304c\u3001\u307e\u3060\u3001\u305f\u3081\u3089\u3063\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u305d\u3093\u306a\u6642\u306b\u3001\u3059\u3067\u306b\u8cfc\u5165\u3092\u3057\u3066\u307f\u305f\u4ed6\u306e\u6d88\u8cbb\u8005\u306e\u58f0\u3092\u805e\u304f\u3068\u3001\u305d\u308c\u304c\u6c7a\u65ad\u306e\u77ac\u9593\u306b\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<a href=\"https:\/\/blog.kissmetrics.com\/social-proof\/\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u306f\u3001\u6d88\u8cbb\u8005\u306e\u62b1\u304f\u4e0d\u78ba\u5b9f\u6027\u306b\u6253\u3061\u52dd\u3064<\/a>\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/trello-alternative\/#3-basecamp\">Basecamp<\/a>\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u3044\u308b\u597d\u4f8b\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/basecamp-social-proof.png\" alt=\"\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3068\u53e3\u30b3\u30df\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b\" width=\"1200\" height=\"932\"><figcaption class=\"wp-caption-text\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3068\u53e3\u30b3\u30df\u3092\u4f7f\u3063\u3066\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e0a\u3052\u308b<\/figcaption><\/figure>\n<p><strong>2. \u500b\u3005\u306e\u7d50\u679c\u304c\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b<\/strong><\/p>\n<p>\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u611f\u60f3\u304c3\u3064\u3067\u3042\u3063\u3066\u3082\u300125\u3067\u3042\u3063\u3066\u3082\u3001\u8ab0\u3082\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u5b9a\u306e\u4fa1\u5024\u306b\u3064\u3044\u3066\u8a00\u53ca\u3059\u308b\u3053\u3068\u306f\u9593\u9055\u3044\u306a\u304f\u3001\u305d\u308c\u3092\u5404\u8a2a\u554f\u8005\u304c\u81ea\u5206\u306e\u7591\u554f\u3078\u306e\u7b54\u3048\u3068\u3057\u3066\u8a8d\u8b58\u3067\u304d\u307e\u3059\u3002\u4eba\u306f\u4ed6\u306e\u4eba\u306e\u300c\u6210\u529f\u4e8b\u4f8b\u300d\u3092\u805e\u304f\u306e\u304c\u5927\u597d\u304d\u3002\u4ed6\u306e\u6d88\u8cbb\u8005\u304c\u65e2\u306b\u3042\u306a\u305f\u306e\u30b5\u30fc\u30d3\u30b9\u306b\u5927\u6e80\u8db3\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u308a\u3001\u5b89\u5fc3\u3057\u3066\u304f\u308c\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p><strong>3. \u4ed6\u8005\u3068\u81ea\u5206\u306e\u72b6\u6cc1\u3092\u6bd4\u3079\u3089\u308c\u308b<\/strong><\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u4eba\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30e4\u3092\u983b\u7e41\u306b\u5909\u66f4\u3059\u308b\u306e\u3092\u9762\u5012\u306b\u611f\u3058\u308b\uff08\u307e\u305f\u306f\u3001\u305d\u3082\u305d\u3082\u5168\u304f\u5909\u3048\u305f\u304c\u3089\u306a\u3044\uff09\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u300c\u4e57\u308a\u63db\u3048\u300d\u306f\u901a\u5e38\u3001\u4e0d\u6e80\u3092\u611f\u3058\u305f\u6642\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u307e\u305f\u540c\u3058\u30df\u30b9\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u5225\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u3078\u306e\u4e57\u308a\u63db\u3048\u3092\u691c\u8a0e\u3059\u308b\u524d\u306b\u306f\u3001\u5341\u5206\u306a\u4e0b\u8abf\u3079\u3092\u3057\u307e\u3059\u3002\u4ed6\u306e\u4eba\u304c\u3001\u4ee5\u524d\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u3067\u3069\u306e\u3088\u3046\u306a\u7d4c\u9a13\u3092\u3057\u305f\u306e\u304b\u2026\u3068\u3044\u3063\u305f\u5185\u5bb9\u3092\u8aad\u3080\u3053\u3068\u3067\u3001\u73fe\u5728\uff08\u3064\u307e\u308a\u3001\u4e57\u308a\u63db\u3048\u3092\u8003\u3048\u3066\u3044\u308b\uff09\u306e\u72b6\u6cc1\u3068\u7d10\u3065\u3051\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u610f\u601d\u6c7a\u5b9a\u3092\u652f\u3048\u308b\u975e\u5e38\u306b\u5805\u5b9f\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p><strong>\u3055\u3089\u306a\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u72ec\u5275\u6027\u306e\u30b3\u30c4<\/strong><\/p>\n<p>\u304a\u5ba2\u3055\u3093\u304b\u3089\u306e\u58f0\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u65b9\u6cd5\u3092\u7528\u3044\u3066\u3001\u30b5\u30a4\u30c8\u5404\u6240\u306b\u63b2\u8f09\u3057\u305f\u3044\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3092\u884c\u3046\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li>\u30b9\u30e9\u30a4\u30c0\u30fc\u3092\u4f7f\u3063\u3066\u30e1\u30a4\u30f3\u30da\u30fc\u30b8\u306b\u5802\u3005\u3068\u8868\u793a<\/li>\n<li>\u611f\u60f3\u306e\u5916\u89b3\u3092\u7279\u5225\u306a\u3082\u306e\u306b\u30a2\u30ec\u30f3\u30b8\u3057\u305f\u3044\u5834\u5408\u306b\u306f\u3001\u3042\u3089\u3086\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u305f\u53e3\u30b3\u30df\u8868\u793a\u7cfb\u30d7\u30e9\u30b0\u30a4\u30f3\u304c\u4f7f\u3048\u308b<\/li>\n<li>\u4fe1\u983c\u6027\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u304a\u5ba2\u3055\u3093\u306e\u540d\u524d\u3068\u5171\u306b\u3001\u9854\u5199\u771f\u3084\u4f1a\u793e\u306e\u30ed\u30b4\u3092\u63b2\u8f09\u3059\u308b\u306e\u304c\u304a\u52e7\u3081\uff08\u307e\u305f\u3001\u30bd\u30fc\u30b9\u3078\u306e\u30ea\u30f3\u30af\u3082\u3064\u3051\u308b\u3053\u3068\u3067\u8a2a\u554f\u8005\u304c\u7c21\u5358\u306b\u30da\u30fc\u30b8\u3078\u79fb\u52d5\u3057\u3066\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b\uff09<\/li>\n<li>\u307e\u305f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5927\u5e45\u306b\u5411\u4e0a\u3067\u304d\u308b\u306e\u3067\u3001\u53ef\u80fd\u3067\u3042\u308c\u3070\u611f\u60f3\u52d5\u753b\u3092\u4f7f\u7528\u3059\u308b\u306e\u304c\u304a\u52e7\u3081\uff08<a href=\"https:\/\/kinsta.com\/jp\/why-us\/#video-testimonial\">\u4f8b\u306f\u3053\u3061\u3089<\/a>\uff09\uff08Fiverr\u306e\u3088\u3046\u306a\u507d\u7269\u3067\u306f\u306a\u304f\u3001\u52d5\u753b\u306e\u4e2d\u8eab\u3067\u306f\u9ad8\u3044\u8cea\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\uff09<\/li>\n<li>\u7269\u8a9e\u3092\u6d3b\u7528\u3059\u308b\uff1a\u30b5\u30a4\u30c8\u5404\u6240\u306b\u77ed\u3044\u611f\u60f3\u3092\u8868\u793a\u3059\u308b\u3053\u3068\u306b\u52a0\u3048\u3066\u3001\u4e2d\u3067\u3082\u6ce8\u76ee\u306e\u6210\u529f\u4e8b\u4f8b\u3092\u53d6\u308a\u4e0a\u3052\u3001\u5143\u3005\u306e\u554f\u984c\u3068\u3001\u305d\u308c\u3092\u3069\u306e\u3088\u3046\u306b\u89e3\u6c7a\u3057\u305f\u304b\u306b\u3064\u3044\u3066\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u66f8\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u4e8b\u4f8b\u306f\u3001\u6d88\u8cbb\u8005\u306e\u884c\u52d5\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/li>\n<li>\u8457\u540d\u306a\u4eba\u304c\u304a\u5ba2\u3055\u3093\u306e\u4e2d\u306b\u3044\u308b\u5834\u5408\u306f\u3001\u305d\u306e\u4eba\u306b\u3088\u308b\u8a00\u8449\u3092\u5f15\u7528\u3057\u7d39\u4ecb\u3059\u308b\uff1a\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u304b\u3089\u306e\u63a8\u85a6\u306f\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u5bfe\u3059\u308b\u672c\u7269\u306e\u304a\u58a8\u4ed8\u304d\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001<a href=\"https:\/\/amasty.com\/magento-smart-review-reminder.html\">Amasty\u306e\u8abf\u67fb<\/a> \u306b\u3088\u308b\u3068\u3001\u3053\u306e\u3088\u3046\u306a\u53e3\u30b3\u30df\u306e\u6570\u306f\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3088\u3044\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<figure style=\"width: 654px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/customer-reviews-landing-pages.png\" alt=\"\u30ec\u30d3\u30e5\u30fc\u6570\u304c\u591a\u3044\u307b\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\" width=\"654\" height=\"370\"><figcaption class=\"wp-caption-text\">\u30ec\u30d3\u30e5\u30fc\u6570\u304c\u591a\u3044\u307b\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044<\/figcaption><\/figure>\n<p>\u4e0a\u8a18\u30a2\u30c9\u30d0\u30a4\u30b9\u306b\u52a0\u3048\u3066\u3001\u300c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u300d\u30da\u30fc\u30b8\u3092\u5168\u4f53\u306e\u4e2d\u3067\u3082\u6700\u3082\u91cd\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b\u30da\u30fc\u30b8\u306e1\u3064\u3068\u3057\u3001\u3053\u308c\u3092\u8a2a\u554f\u8005\u304c\u610f\u8b58\u3057\u3066\u63a2\u3059\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u3092\u304a\u5fd8\u308c\u306a\u304f\uff08<a href=\"https:\/\/kinsta.com\/jp\/clients\/\">Kinsta\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u30da\u30fc\u30b8\u306f\u3053\u3061\u3089<\/a>\uff09\u3002\u307e\u305f\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u53e3\u30b3\u30df\u306a\u3069\u3092\u63b2\u8f09\u3059\u308b\u524d\u306b\u306f\u3001\u5fc5\u305a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u306e\u30ea\u30f3\u30af\u3001\u5199\u771f\u3001\u30ed\u30b4\u3001\u307e\u305f\u306f\u540d\u524d\u306e\u8868\u793a\u306b\u3064\u3044\u3066\u306e\u8a31\u53ef\u3092\u3082\u3089\u3046\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>\u6ce8\u76ee\u3057\u3066\u304a\u304d\u305f\u30442\u3064\u306e\u30d2\u30f3\u30c8<\/strong><\/p>\n<p>\u304a\u5ba2\u3055\u3093\u304b\u3089\u306e\u611f\u60f3\u3084\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306e\u76ee\u7684\u306f\u4fe1\u983c\u6027\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3067\u3042\u308b\u305f\u3081\u3001\u9069\u5207\u306a\u5f71\u97ff\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><strong>1. \u672c\u7269\u3067\u3042\u308b\u3053\u3068<\/strong><\/p>\n<p>\u304a\u5ba2\u3055\u3093\u306b\u306f\u3001\u3067\u304d\u308b\u9650\u308a\u7d30\u304b\u306a\u611f\u60f3\u3092\u66f8\u3044\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002\u300c\u7d30\u304b\u304f\u300d\u3068\u306f\u3001\u5fc5\u305a\u3057\u3082\u300c\u9577\u3044\u300d\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u305b\u3093\u3002\u7279\u5b9a\u306e\u554f\u984c\u3084\u3001\u4fbf\u5229\u3060\u3063\u305f\u6a5f\u80fd\u306a\u3069\u3001\u5177\u4f53\u6027\u3092\u91cd\u8996\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3082\u3089\u3063\u305f\u6587\u7ae0\u306b\u4fee\u6b63\u3092\u52a0\u3048\u308b\u306e\u306fNG\u3067\u3059\u3002\u4e00\u822c\u306e\u4eba\u306f\u3001\u672c\u7269\u306e\u611f\u60f3\u3068\u300c\u4f5c\u3089\u308c\u305f\u300d\u6587\u7ae0\u306e\u9055\u3044\u306b\u654f\u611f\u306b\u6c17\u3065\u304f\u3082\u306e\u3002\u507d\u7269\u306f\u3059\u3050\u306b\u898b\u7834\u3089\u308c\u308b\u306e\u304c\u4e16\u306e\u5e38\u3067\u3059\u3002<\/p>\n<p><strong>2. \u611f\u60f3\u306eA\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/strong><\/p>\n<p>\u4e8b\u696d\u306e\u5728\u308a\u65b9\u306f\u305d\u308c\u305e\u308c\u9055\u3044\u307e\u3059\u3002\u3069\u306e\u3088\u3046\u306a\u611f\u60f3\u304c\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059\u306e\u304b\u3001\u8a66\u3057\u3066\u307f\u306a\u3044\u3068\u308f\u304b\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u6d88\u8cbb\u8005\u304c\u3069\u306e\u611f\u60f3\u306b\u6700\u3082\u611f\u5316\u3055\u308c\u308b\u306e\u304b\u306f\u3001\u4e88\u60f3\u3067\u304d\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b7\u30f3\u30d7\u30eb\u306aA\/B\u30c6\u30b9\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u306b\u5927\u304d\u304f\u5f79\u7acb\u3064\u306e\u306f\u305d\u306e\u305f\u3081\u3067\u3059\u3002<\/p>\n<p><strong>\u304a\u5ba2\u3055\u3093\u306e\u58f0\u3092\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u65b9\u6cd5<\/strong><\/p>\n<p>\u304a\u5ba2\u3055\u3093\u306e\u58f0\u3092\u30b5\u30a4\u30c8\u306b\u63b2\u8f09\u3059\u308b\u305f\u3081\u306eWordPress\u30d7\u30e9\u30b0\u30a4\u30f3\u306f\u3044\u304f\u3064\u3082\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u4eba\u6c17\u306e\u3042\u308b\u9078\u629e\u80a2\u3092\u4ee5\u4e0b\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul style=\"margin-left: 30px\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-customer-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">WP Customer Reviews<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/testimonials-widget\/\" target=\"_blank\" rel=\"noopener noreferrer\">Testimonials\u00a0Widget<\/a><\/li>\n<li><a title=\"Easy Testimonials\" href=\"https:\/\/wordpress.org\/plugins\/easy-testimonials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Easy Testimonials<\/a><\/li>\n<li><a href=\"https:\/\/wordpress.org\/plugins\/testimonial-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Testimonial<\/a><\/li>\n<\/ul>\n<p>\u305f\u3060\u3057\u3001\u5fc5\u305a\u3057\u3082\u30d7\u30e9\u30b0\u30a4\u30f3\u304c\u5fc5\u8981\u3067\u3042\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u3053\u306e\u6a5f\u80fd\u3092\u6a19\u6e96\u3067\u30b5\u30dd\u30fc\u30c8\u3059\u308bWordPress\u30c6\u30fc\u30de\u306f\u8c4a\u5bcc\u306b\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5199\u771f\u3068\u4e00\u7dd2\u306b\u5f15\u7528\u30de\u30fc\u30af\u3092\u3064\u3051\u3066\u8868\u793a\u3059\u308b\u3060\u3051\u3067\u3082OK\u3067\u3059\u3002\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u306d\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\uff08\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u30da\u30fc\u30b8\u306b\uff09\u611f\u60f3\u3092\u63b2\u8f09\u3059\u308b\u3053\u3068\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u9ad8\u3081\u308b\u5f37\u529b\u306a\u6280\u3067\u3059\u3002\u3053\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308c\u3070\u3001\u9593\u9055\u3044\u306a\u304f\u53ce\u5165\u306e\u9055\u3044\u306b\u6c17\u4ed8\u304f\u306f\u305a\u3067\u3059\u3002<\/p>\n<h3><a id=\"complementary-colors\"><\/a>10. \u88dc\u8272\u3092\u4f7f\u7528\u3059\u308b<\/h3>\n<p>Nich Babich\u6c0f\u304c\u3001<a href=\"https:\/\/uxplanet.org\/a-guide-to-color-and-conversion-rates-f3a28e8e32bb#.45g0ktlzi\">\u8272\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u95a2\u3059\u308b\u512a\u308c\u305f\u8a18\u4e8b<\/a>\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3068\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u7279\u5b9a\u306e\u8272\u3092\u4f7f\u7528\u3059\u308b\u3068\u3001\u95b2\u89a7\u8005\u306e\u7279\u5b9a\u306e\u611f\u60c5\u3084\u884c\u52d5\u304c\u3069\u306e\u3088\u3046\u306b\u4fc3\u9032\u3055\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u7dd1\u306f\u300c\u5e73\u548c\u3001\u6210\u9577\u3001\u5065\u5eb7\u300d\u304c\u9023\u60f3\u3055\u308c\u308b\u8272\u3067\u3059\u3002<a href=\"https:\/\/blog.bufferapp.com\/the-science-of-colors-in-marketing-why-is-facebook-blue\">Facebook\u304c\u306a\u305c\u9752\u306a\u306e\u304b<\/a>\u306a\u3069\u306a\u3069\u3001\u7279\u5b9a\u306e\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u304c\u72ec\u81ea\u306e\u8272\u3092\u4f7f\u7528\u3059\u308b\u306e\u306b\u306f\u7406\u7531\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/color-guide.png\" alt=\"\u30c8\u30c3\u30d7\u4f01\u696d\u3092\u4f8b\u306b\u3057\u305f\u8272\u3068\u611f\u60c5\u306e\u3064\u306a\u304c\u308a\" width=\"1500\" height=\"1314\"><figcaption class=\"wp-caption-text\">\u30c8\u30c3\u30d7\u4f01\u696d\u3092\u4f8b\u306b\u3057\u305f\u8272\u3068\u611f\u60c5\u306e\u3064\u306a\u304c\u308a<\/figcaption><\/figure>\n<p>\u7279\u5b9a\u306e\u611f\u60c5\u3084\u884c\u52d5\u3092\u4fc3\u9032\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u9762\u304b\u3089\u3082\u4e92\u3044\u306b\u88dc\u5b8c\u3057\u5408\u3046\u8272\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u8a2a\u554f\u8005\u306b\u30b5\u30a4\u30c8\/\u30ea\u30f3\u30af\u5148\u30da\u30fc\u30b8\u306b\u9577\u304f\u3068\u3069\u307e\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u3069\u3061\u3089\u304b\u3068\u8a00\u3048\u3070\u3001\u6f5c\u5728\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u9577\u304f\u5f15\u304f\u307b\u3069\u3001\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d2\u30f3\u30c8\uff1a\u65b0\u3057\u3044\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3067\u3042\u308c\u3070\u3001<a href=\"https:\/\/coolors.co\/\">coolors<\/a>\u306a\u3069\u306e\u30c4\u30fc\u30eb\u304c\u4fbf\u5229\u3067\u3059\u3002\u3053\u308c\u3092\u4f7f\u3048\u3070\u3001\u7d20\u65e9\u304f\u88dc\u8272\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><a id=\"distraction-free-landing-pages\"><\/a>11. \u6c17\u3092\u6563\u3089\u3055\u306a\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u308b<\/h3>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3082\u5fd8\u308c\u3066\u306f\u3044\u3051\u307e\u305b\u3093\uff01CTA\u306e\u3042\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5f79\u5272\u306f\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3002\u6f5c\u5728\u9867\u5ba2\u306e\u610f\u8b58\u3092\u305d\u306e\u4ed6\u306e\u3082\u306e\u306b\u5411\u3051\u3066\u3057\u307e\u3046\u8981\u7d20\u306f\u7d76\u5bfe\u306bNG\u3067\u3059\u3002\u30b5\u30a4\u30c9\u30d0\u30fc\u3092\u975e\u8868\u793a\u306b\u3057\u3001\u4f59\u8a08\u306a\u30c6\u30ad\u30b9\u30c8\u3084\u30e1\u30c7\u30a3\u30a2\u306f\u4f7f\u308f\u305a\u3001CTA\u306e\u5b58\u5728\u611f\u3092\u59a8\u3052\u3066\u3057\u307e\u3046\u3082\u306e\u306f\u53d6\u308a\u9664\u304d\u307e\u3057\u3087\u3046\u3002\u524d\u8ff0\u306e\u3088\u3046\u306b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304b\u3089\u30ea\u30f3\u30af\u3092\u524a\u9664\u3059\u308b\u3068\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u7c21\u5358\u306b\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Hubspot\u306f\u3001<a href=\"https:\/\/blog.hubspot.com\/marketing\/landing-page-navigation-ht#sm.000008kgp4fsefe3js7zfpyoce0dj\">5\u3064\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd<\/a>\u3002\u305d\u3053\u304b\u3089\u30ea\u30f3\u30af\u306e\u524a\u9664\u3092\u884c\u3044\u7d50\u679c\u3092\u6bd4\u8f03\u3057\u307e\u3057\u305f\u3002\u307b\u307c\u3059\u3079\u3066\u306e\u30da\u30fc\u30b8\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5897\u52a0\u3057\u300128\uff05\u306e\u5897\u52a0\u3092\u898b\u305b\u307e\u3057\u305f\u3002<\/p>\n<figure style=\"width: 485px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2014\/04\/remove-links-on-landing-pages.png\" alt=\"\u30ea\u30f3\u30af\u6570\u304c\u5c11\u306a\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u307b\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\" width=\"485\" height=\"264\"><figcaption class=\"wp-caption-text\">\u30ea\u30f3\u30af\u6570\u304c\u5c11\u306a\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u307b\u3069\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044<\/figcaption><\/figure>\n<p>\u3053\u3053\u307e\u3067\u306e\u3059\u3079\u3066\u306e\u30d2\u30f3\u30c8\u3092\u5229\u7528\u3057\u3066\u3001\u5b9f\u969b\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u9069\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u3042\u308f\u305b\u3066\u3001KlientBoost\u306e\u8a18\u4e8b\u300c<a href=\"https:\/\/klientboost.com\/cro\/landing-page-examples\/\">31\u306e\u7d20\u6674\u3089\u3057\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f8b\u306871\u306e\u30dd\u30a4\u30f3\u30c8<\/a>\u300d\u306b\u76ee\u3092\u901a\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/blog\/wordpress-ab-testing-tools\/\">WordPress\u30b5\u30a4\u30c8\u306eA\/B\u30c6\u30b9\u30c8<\/a>\u306b\u4f7f\u3048\u308b\u30c4\u30fc\u30eb\u3082\u3001\u305f\u304f\u3055\u3093\u51fa\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><a id=\"quality-content\"><\/a>12. \u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u91cd\u8981\u306a\u70b9\u3067\u3059\u3002<a href=\"https:\/\/kinsta.com\/blog\/content-length\/\">\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b<\/a>\u3092\u5fd8\u308c\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u3042\u306a\u305f\u306e\u76ee\u7684\u304c\u88fd\u54c1\u3092\u58f2\u308b\u3053\u3068\u3060\u3068\u3057\u3066\u3082\u3001\u8a18\u4e8b\u3092\u5ba3\u4f1d\u30c1\u30e9\u30b7\u306e\u3088\u3046\u306b\u3059\u308b\u306e\u306f\u3001\u5927\u304d\u306a\u30df\u30b9\u3067\u3059\u3002\u88fd\u54c1\u3084\u30d3\u30b8\u30cd\u30b9\u306b\u95a2\u9023\u3059\u308b\u4fa1\u5024\u3042\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3001\u8208\u5473\u6df1\u3044\u8a71\u3001\u5f79\u7acb\u3064\u30a2\u30c9\u30d0\u30a4\u30b9\u3001\u8a3c\u62e0\u3068\u306a\u308b\u30c7\u30fc\u30bf\u306a\u3069\u3092\u516c\u958b\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u5404\u8a18\u4e8b\u3067\u3042\u306a\u305f\u304c\u4f55\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u4f1d\u3048\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u4e00\u90e8\u306e\u8aad\u8005\u306f\uff08\u7279\u306b\u3069\u3053\u304b\u4ed6\u306e\u5834\u6240\u304b\u3089\u305d\u306e\u8a18\u4e8b\u306b\u76f4\u63a5\u30a2\u30af\u30bb\u30b9\u3057\u305f\u5834\u5408\u3001\u307e\u305f\u3001\u30e1\u30a4\u30f3\u30da\u30fc\u30b8\u3092\u898b\u305f\u3053\u3068\u306e\u306a\u3044\u5834\u5408\uff09\u306f\u3001\u307e\u3063\u305f\u304f\u3001\u4f55\u3082\u77e5\u3089\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"http:\/\/contentmarketinginstitute.com\/2015\/03\/buy-in-conversation-content-marketing\/\">Content Marketing Institute\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001<a href=\"https:\/\/kinsta.com\/jp\/topics\/content-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u63a1\u7528\u3057\u305f\u969b\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3001\u7af6\u5408\u4ed6\u793e\u306e\u307b\u307c6\u500d\u3068\u306e\u3053\u3068\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/evergreen-content\/\">\u8cea\u304c\u9ad8\u3044\u30aa\u30ea\u30b8\u30ca\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4<\/a>\u306f\u5fc5\u9808\u3067\u3059\u3002<a href=\"http:\/\/moz.com\/blog\/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday\">\u30e6\u30fc\u30b6\u30fc\u306b\u6c17\u306b\u5165\u3063\u3066\u3082\u3089\u3048\u308b\u3053\u3068\u306f\u8a00\u3046\u307e\u3067\u3082\u306a\u304f\u3001Google\u306b\u9ad8\u304f\u8a55\u4fa1\u3057\u3066\u3082\u3089\u3048<\/a>\u307e\u3059\u3002\u4ed6\u306e\u8a18\u4e8b\u3092\u305f\u304f\u3055\u3093\u8aad\u3093\u3067\u6709\u7528\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002\u305d\u3057\u3066\u3001\u57f7\u7b46\u3092\u59cb\u3081\u308b\u6642\u306b\u306f\u3001\u81ea\u5206\u81ea\u8eab\u306e\u8003\u3048\u3084\u7d4c\u9a13\u3092\u8a00\u8449\u306b\u3057\u3066\u3001\u8aa0\u5b9f\u306a\u6587\u7ae0\u306e\u4f5c\u6210\u306b\u52aa\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<blockquote style=\"margin-left: 30px;font-size: 1em\"><p>\u696d\u754c\u3067\u306e\u5730\u4f4d\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u516c\u958b\u3092\u884c\u3046\u3082\u306e\u3067\u3059\u3002\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3059\u308b\u4eba\u306f\u3001\u3059\u3050\u306b\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u308b\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u3072\u3068\u305f\u3073\u8cfc\u5165\u306e\u6e96\u5099\u304c\u6574\u3063\u305f\u3089\u3001\u3068\u3082\u3059\u308b\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u53ef\u80fd\u6027\u306f\u9ad8\u307e\u308a\u307e\u3059\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u3053\u306e\u30bf\u30a4\u30d7\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u95a2\u9023\u3059\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5897\u52a0\u306f\u3001\u8a3c\u660e\u3059\u308b\u306e\u304c\u975e\u5e38\u306b\u56f0\u96e3\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u8a3c\u660e\u304c\u96e3\u3057\u3044\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u3001\u7121\u8996\u3059\u3079\u304d\u3067\u3057\u3087\u3046\u304b\u3002\u2013 <a href=\"https:\/\/searchenginewatch.com\/2016\/12\/13\/can-content-improve-your-conversion-rate\/\">David Bain<\/a>\u6c0f\uff08Digital Marketing Radio\u30db\u30b9\u30c8\uff09<\/p><\/blockquote>\n<h2>\u305d\u306e\u4ed6\u306e\u5f79\u7acb\u3064\u60c5\u5831<\/h2>\n<p>\u4ee5\u4e0b\u306e\u30ea\u30bd\u30fc\u30b9\u304b\u3089\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u3092\u3055\u3089\u306b\u6398\u308a\u4e0b\u3052\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/conversions-woocommerce-product-pages\/\">WooCommerce\u30b9\u30c8\u30a2\u306e\u88fd\u54c1\u30da\u30fc\u30b8\u306b\u304a\u3051\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u65b9\u6cd5<\/a><\/p>\n<p>Single Grain\u304c\u3001<a href=\"https:\/\/www.singlegrain.com\/blog-posts\/search-engine-optimization\/anatomy-successful-highly-converting-website\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u306e\u69cb\u9020<\/a>\u306b\u95a2\u3059\u308b\u512a\u308c\u305f\u8a18\u4e8b\u3092\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3053\u3067\u3001Eric Siu\u6c0f\u3068Neil 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102<\/strong>\uff05\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<a href=\"https:\/\/blog.hubstaff.com\/how-to-quickly-setup-google-analytics-on-your-website\/\">\u30b5\u30a4\u30c8\u3067Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30bb\u30c3\u30c8\u30a2\u30c3\u30d7\u3092\u3057\u3066\u304a\u304f<\/a>\u3053\u3068\u3082\u5927\u4e8b\u3067\u3059\u3002\u8a2a\u554f\u8005\u304c\u3069\u3053\u304b\u3089\u6765\u3066\u3044\u308b\u306e\u304b\u3001\u3069\u306e\u30da\u30fc\u30b8\u306b\u305f\u3069\u308a\u7740\u3044\u3066\u3044\u308b\u306e\u304b\uff08\u305d\u306e\u65b9\u6cd5\u3068\u7406\u7531\uff09\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3001\u5206\u6790\u3059\u308b\u3053\u3068\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u4f01\u696d\u304c\u8a8d\u8b58\u3057\u3066\u3044\u308b\u4ee5\u4e0a\u306e\u5229\u76ca\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a\uff1d\u53ce\u76ca\u306e\u5897\u52a0\u3067\u3059\u3002<\/p>\n\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306f\u3001\u7d42\u308f\u308a\u306a\u304d\u30b2\u30fc\u30e0\u3067\u3059\u3002\u4e0a\u8a18\u306e\u3059\u3079\u3066\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u304d\u3063\u3068\u3001\u58f2\u308a\u4e0a\u3052\u307e\u305f\u306f\u898b\u8fbc\u307f\u5ba2\u306e\u6025\u901f\u306a\u5897\u52a0\u3092\u7d4c\u9a13\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u6700\u3082\u5927\u4e8b\u306a\u306e\u306f\u3001\u7d76\u3048\u305a\u65b0\u3057\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u30c6\u30b9\u30c8\u3057\u3001\u3069\u308c\u304c\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u898b\u305b\u308b\u304b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3002\u3053\u3053\u3067\u8aac\u660e\u3055\u308c\u3066\u3044\u308b\u30d2\u30f3\u30c8\u3084\u30d7\u30e9\u30b0\u30a4\u30f3\u3092\u3001\u5b9f\u969b\u306bWordPress\u30b5\u30a4\u30c8\u3067\u4f7f\u7528\u3057\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306e\u30b3\u30c4\u3092\u3054\u5b58\u77e5\u3067\u3057\u305f\u3089\u3001\u4ee5\u4e0b\u306e\u30b3\u30e1\u30f3\u30c8\u6b04\u304b\u3089\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308bWordPress\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u69cb\u7bc9\u3092\u4e00\u7dd2\u306b\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u5927\u91cf\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u6d41\u5165\u3059\u308b\u306e\u306f\u7d20\u6674\u3089 &#8230;<\/p>\n","protected":false},"author":38,"featured_media":30066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[66],"topic":[761],"class_list":["post-30062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-cro","topic-conversion-rate-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u6700\u9069\u5316\u306e\u30d2\u30f3\u30c8\u2014\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b12\u306e\u7c21\u5358\u306a\u65b9\u6cd5<\/title>\n<meta name=\"description\" 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