{"id":36181,"date":"2022-08-30T15:56:34","date_gmt":"2022-08-30T06:56:34","guid":{"rendered":"https:\/\/kinsta.com\/jp\/?p=36181&#038;preview=true&#038;preview_id=36181"},"modified":"2024-01-16T17:36:32","modified_gmt":"2024-01-16T08:36:32","slug":"cookieless-future","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/cookieless-future\/","title":{"rendered":"Cookie\u30ec\u30b9\u6642\u4ee3\u2500\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u306b\u5099\u3048\u3088\u3046"},"content":{"rendered":"<p>Cookie\u306f\u3044\u3044\u3053\u3068\u5c3d\u304f\u3081\u3002\u3044\u3084\u3001\u305d\u3046\u3067\u3082\u306a\u3044\uff1f\u30ec\u30fc\u30ba\u30f3\u30af\u30c3\u30ad\u30fc\u306e\u3088\u3046\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u8cdb\u5426\u4e21\u8ad6\u3067\u3059\u3002\u6700\u8fd1\u3067\u306f\u3001Google\u306e\u3088\u3046\u306a\u5927\u624b\u4f01\u696d\u304cCookie\u306e\u5b8c\u5168\u5ec3\u6b62\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u53f0\u982d\u304b\u3089\u306e\u3053\u306e\u6d41\u308c\u306f\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u3068\u3057\u3066\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u696d\u754c\u306e\u898b\u8b58\u8005\u305f\u3061\u306f\u3001Cookie\u306e\u306a\u3044\u672a\u6765\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/most-secure-browser\/\">\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3<\/a>\u306e\u89b3\u70b9\u304b\u3089\u826f\u3044\u5146\u3057\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u3068\u306f\u8a00\u3048\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u4f01\u696d\u3001\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u3068\u3063\u3066\u306f\u591a\u304f\u306e\u8ab2\u984c\u3084\u554f\u984c\u304c\u6b8b\u308b\u3053\u3068\u306f\u78ba\u5b9f\u3002\u3055\u3089\u306b\u6d88\u8cbb\u8005\u306b\u3082\u591a\u5c11\u306e\u5f71\u97ff\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookieless-future.png\" alt=\"An image of a cookie crossed out\" width=\"1600\" height=\"900\"><figcaption class=\"wp-caption-text\">Cookie\u306f\u4ee5\u524d\u3088\u308a\u3082\u3044\u3044\u3053\u3068\u5c3d\u304f\u3081\u3067\u306f\u306a\u3044\uff1f<\/figcaption><\/figure>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u304c\u3059\u3050\u305d\u3053\u307e\u3067\u6765\u3066\u3044\u308b\u4eca\u3053\u305d\u3001\u672a\u6765\u306b\u5099\u3048\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3002\u4eca\u56de\u306e\u8a18\u4e8b\u3067\u306f\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u3068\u305d\u308c\u306b\u4f34\u3046\u5f71\u97ff\u3001\u305d\u3057\u3066Cookie\u306e\u306a\u3044\u672a\u6765\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3067\u3001\u30c7\u30b8\u30bf\u30eb\u306e\u65b9\u306eCookie\u306b\u306f\u5225\u308c\u3092\u544a\u3052\u307e\u3057\u3087\u3046\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>Cookie\u30ec\u30b9\u6642\u4ee3\u3068\u306f<\/h2>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u3068\u306f\u3001\u305d\u306e\u540d\u306e\u901a\u308a\u3001\u8fd1\u5e74\u3055\u307e\u3056\u307e\u306a\u7528\u9014\u306b\u4f7f\u7528\u3055\u308c\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3<a href=\"https:\/\/kinsta.com\/blog\/wordpress-cookies-php-sessions\/\">Cookie<\/a>\u3092\u5ec3\u6b62\u3059\u308b\u52d5\u5411\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001Cookie\u306e\u5ec3\u6b62\u304c\u306a\u305c\u3053\u308c\u307b\u3069\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002Cookie\u306b\u306f\u3059\u3067\u306b\u99b4\u67d3\u307f\u304c\u3042\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001Cookie\u306e\u4f7f\u7528\u983b\u5ea6\u3084\u3001Cookie\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u4e8b\u9805\u306b\u3064\u3044\u3066\u306f\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u65e5\u306b\u65e5\u306b\u91cd\u8981\u306b\u306a\u308b\u306b\u3064\u308c\u3001Google\u3084Firefox\u306a\u3069\u306e\u5927\u624b\u4f01\u696d\u306f\u3001\u7279\u5b9a\u306eCookie\u306e\u5b8c\u5168\u5ec3\u6b62\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookieless-events.png\" alt=\"An image showing browsers dropping third-party cookies\" width=\"800\" height=\"441\"><figcaption class=\"wp-caption-text\">Google Chrome\u306a\u3069\u306e\u30d6\u30e9\u30a6\u30b6\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u5ec3\u6b62\u3092\u8a08\u753b\uff08\u51fa\u5178: <a href=\"https:\/\/martech.org\/3-ways-marketers-can-prepare-for-a-cookieless-future\/\">MarTech<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306e\u89b3\u70b9\u304b\u3089\u306f\u975e\u5e38\u306b\u826f\u3044\u3053\u3068\u3067\u3059\u304c\u3001<a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-analytics\/\">\u500b\u3005\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u8ffd\u8de1<\/a>\u3084\u95a2\u9023\u5e83\u544a\u306e\u8868\u793a\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u4e00\u5927\u4e8b\u3067\u3059\u3002\u5927\u624b\u4f01\u696d\u304cCookie\u30ec\u30b9\u6642\u4ee3\u3078\u79fb\u884c\u3057\u3066\u3044\u304f\u4e2d\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u304cCookie\u306e\u4ee3\u66ff\u624b\u6bb5\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u304b\u3089\u672c\u984c\u306b\u5165\u308b\u524d\u306b\u3001Cookie\u3068\u306f\u4f55\u304b\u3001\u305d\u3057\u3066Cookie\u306e\u6b20\u70b9\u306b\u3064\u3044\u3066\u3001\u7c21\u5358\u306b\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n<h3>Cookie\u3068\u306f<\/h3>\n<p>\u30a6\u30a7\u30d6\u4e0a\u306b\u304a\u3044\u3066\u3001Cookie\u3068\u306f\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u542b\u3080\u5c0f\u3055\u306a\u30d5\u30a1\u30a4\u30eb\u3002\u30e6\u30fc\u30b6\u30fc\u3068\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u7528\u3059\u308b\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u3092\u8b58\u5225\u3059\u308b\u306e\u306b\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u540d\u3001\u30d1\u30b9\u30ef\u30fc\u30c9\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/find-email-address\/\">\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/a>\u306a\u3069\u306e\u60c5\u5831\u304c\u542b\u307e\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1440px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookie-flavors.png\" alt=\"An image showing first party and third party cookies\" width=\"1440\" height=\"1050\"><figcaption class=\"wp-caption-text\">\u713c\u304d\u83d3\u5b50\u306e\u30af\u30c3\u30ad\u30fc\u306e\u3088\u3046\u306b\u3001\u30a6\u30a7\u30d6Cookie\u306b\u3082\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308b\uff08\u51fa\u5178: <a href=\"https:\/\/www.pandasecurity.com\/en\/mediacenter\/security\/are-cookies-bad\/\">Panda Security<\/a>\uff09<\/figcaption><\/figure>\n<p>Cookie\u306e\u4e3b\u306a\u76ee\u7684\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u8b58\u5225\u3067\u3042\u308a\u3001\u30b5\u30a4\u30c8\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3054\u60f3\u50cf\u306e\u901a\u308a\u3001Cookie\u306f\u30ed\u30b0\u30a4\u30f3\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u7dad\u6301\u304b\u3089\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3088\u308b\u5e83\u544a\u8868\u793a\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u7528\u9014\u306b\u6709\u7528\u3067\u3059\u3002<\/p>\n<p>\u713c\u304d\u83d3\u5b50\u306e\u30af\u30c3\u30ad\u30fc\u3068\u540c\u3058\u3088\u3046\u306b\u3001Cookie\u306f\u3044\u304f\u3064\u304b\u306e\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Cookie\u306f\u3001\u8a2a\u554f\u3059\u308b\u30b5\u30a4\u30c8\u306e\u30a6\u30a7\u30d6\u30b5\u30fc\u30d0\u30fc\u3067\u751f\u6210\u3055\u308c\u307e\u3059\u3002\u8a2a\u554f\u3059\u308b\u30b5\u30a4\u30c8\u304c<a href=\"https:\/\/kinsta.com\/jp\/docs\/wordpress-hosting\/mykinsta-tools\/#remove-setcookie-headers\">Cookie\u306e\u63d0\u4f9b\u3092\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u3057\u3066<\/a>\u3044\u306a\u3044\u5834\u5408\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u306f2\u7a2e\u985e\u306eCookie\u304c\u4ed8\u4e0e\u3055\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3Cookie<\/strong>\u2500\u8a2a\u554f\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304b\u3089\u76f4\u63a5\u9001\u4fe1\u3055\u308c\u308b\u3082\u306e\u3002\u901a\u5e38\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u3001\u6b21\u56de\u8a2a\u554f\u6642\u306b\u3082\u30ed\u30b0\u30a4\u30f3\u72b6\u614b\u304c\u7dad\u6301\u3055\u308c\u308b\u3002\u307b\u3068\u3093\u3069\u306e\u5834\u5408\u3001\u8a2a\u554f\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u304c\u4fb5\u5bb3\u3055\u308c\u306a\u3044\u9650\u308a\u306f\u5b89\u5168\u3002<\/li>\n<li><strong>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie<\/strong>\u2500\u8a2a\u554f\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3068\u306f\u7570\u306a\u308b\u30c9\u30e1\u30a4\u30f3\u304b\u3089\u9001\u4fe1\u3055\u308c\u308b\u3082\u306e\u3067\u3001\u901a\u5e38\u3001\u5e83\u544a\u306a\u3069\u3092\u901a\u3058\u3066\u7b2c\u4e09\u8005\u3068\u30ea\u30f3\u30af\u3057\u3066\u3044\u308b\u3002\u30b5\u30a4\u30c8\u81ea\u4f53\u306b\u305d\u306e\u610f\u56f3\u304c\u306a\u304f\u3066\u3082\u3001\u4f8b\u3048\u3070\u3042\u307e\u308a\u8a55\u5224\u306e\u826f\u304f\u306a\u3044\u7b2c\u4e09\u8005\u306e\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3066\u3044\u308b\u5834\u5408\u306a\u3069\u306b\u751f\u6210\u3055\u308c\u308b\u3002<\/li>\n<\/ul>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u3001\u8b70\u8ad6\u3092\u547c\u3076\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u306f\u60f3\u50cf\u306b\u96e3\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u6b21\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u304c\u7269\u8b70\u3092\u91b8\u3059\u7406\u7531\u3001\u305d\u3057\u3066\u305d\u308c\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u5e83\u304f\u4f7f\u7528\u3055\u308c\u3066\u3044\u308b\u7406\u7531\u3092\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u554f\u984c<\/h3>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u57fa\u672c\u7684\u306b\u826f\u3044\u3082\u306e\u3055\u308c\u3066\u3044\u308b\u306e\u306b\u5bfe\u3057\uff08\u8a00\u3046\u306a\u308c\u3070\u3001\u30c1\u30e7\u30b3\u30c1\u30c3\u30d7\u30af\u30c3\u30ad\u30fc\u306e\u30c1\u30e7\u30b3\u30c1\u30c3\u30d7\u90e8\u5206\uff09\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u7121\u5bb3\u3068\u306f\u8a00\u3044\u96e3\u304f\u3001\u3053\u306e\u80cc\u666f\u306b\u3042\u308b\u554f\u984c\u304cCookie\u30ec\u30b9\u6642\u4ee3\u306e\u79fb\u884c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u554f\u984c\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u306a\u3057\u306b\u9001\u4fe1\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u70b9\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u95b2\u89a7\u3057\u3066\u3044\u308b\u5e83\u544a\u3092\u901a\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u5fcd\u3073\u8fbc\u307e\u305b\u3001\u7b2c\u4e09\u8005\u304c\u52dd\u624b\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3057\u307e\u3046\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Third-party-cookie-retargeting.png\" alt=\"Third party cookie retargeting\" width=\"1024\" height=\"918\"><figcaption class=\"wp-caption-text\">Cookie\u306f\u5de7\u5999\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3059\u308b<\/figcaption><\/figure>\n<p>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u3001\u3053\u306e\u8ffd\u8de1\u6a5f\u80fd\u3092\u5229\u7528\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u3059\u308b\u4ed6\u306e\u30b5\u30a4\u30c8\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\uff08\u4e3b\u306b\u5e83\u544a\u8868\u793a\uff09\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e0a\u8a18\u306e\u753b\u50cf\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u53d6\u5f97\u3057\uff08\u53d7\u3051\u53d6\u308a\uff09\u3001\u8868\u793a\u3055\u308c\u308b\u5e83\u544a\u304c\u5909\u5316\u3059\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u3053\u308c\u306e\u3069\u3053\u304c\u554f\u984c\u306a\u306e\u3067\u3057\u3087\u3046\u3002\u78ba\u304b\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u306f\u5c11\u3057\u4e0d\u6c17\u5473\u3067\u3059\u304c\u3001\u6c7a\u5b9a\u7684\u306b\u60aa\u8cea\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002<\/p>\n<p>\u78ba\u304b\u306b\u3001\u305d\u306e\u901a\u308a\u3067\u3059\u3002Cookie\u81ea\u4f53\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u3082\u306e\u3067\u3042\u308d\u3046\u3068\u306a\u304b\u308d\u3046\u3068\u3001\u672c\u8cea\u7684\u306b\u60aa\u3044\u3082\u306e\u3067\u3082\u6709\u5bb3\u306a\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001\u5358\u306b\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u81ea\u5206\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3055\u308c\u308b\u3053\u3068\u3092\u4e0d\u5feb\u306b\u611f\u3058\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Cookie\u81ea\u4f53\u306f\u5371\u967a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30ea\u30af\u30a8\u30b9\u30c8\u30d5\u30a9\u30fc\u30b8\u30a7\u30ea\uff08CSRF\uff09\u3084<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-security\/\">\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30b9\u30af\u30ea\u30d7\u30c6\u30a3\u30f3\u30b0\uff08XSS\uff09<\/a>\u306a\u3069\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u9762\u3067\u306e\u8105\u5a01\u306e\u539f\u56e0\u306b\u306a\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u8105\u5a01\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\u8a73\u3057\u304f\u89e6\u308c\u307e\u3059\u304c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/dark-patterns\/\">\u60aa\u610f\u306e\u3042\u308b\u7b2c\u4e09\u8005<\/a>\u304c\u3001\u5168\u304f\u7f6a\u306e\u306a\u3044\u30b5\u30a4\u30c8\u306b\u5bfe\u3057\u3066\u30b5\u30a4\u30d0\u30fc\u653b\u6483\u3092\u884c\u3046\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068\u306f\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304b\u3089\u3001\u591a\u304f\u306e<a href=\"https:\/\/kinsta.com\/blog\/duckduckgo-privacy\/\">\u4e3b\u8981\u691c\u7d22\u30a8\u30f3\u30b8\u30f3<\/a>\u304cCookie\u3092\u5ec3\u6b62\u3057\u3066\u3044\u307e\u3059\u3002\u3067\u306f\u3001\u300cCookie\u30ec\u30b9\u300d\u3068\u3044\u3046\u306e\u306f\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<h3>\u300cCookie\u30ec\u30b9\u300d\u306e\u610f\u5473<\/h3>\n<p>Cookie\u30ec\u30b9\u3067\u3042\u308b\u3053\u3068\u306f\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u4f7f\u7528\u3057\u306a\u3044\u3001\u307e\u305f\u306f\u53d7\u3051\u5165\u308c\u306a\u3044\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u4f53\u9a13\u306e\u307b\u3068\u3093\u3069\u306fCookie\u306b\u4f9d\u5b58\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u3066\u304a\u308a\u3001\u5b9f\u969b\u306bCookie\u304c\u306a\u3044\u72b6\u614b\u3092\u60f3\u50cf\u3059\u308b\u306e\u306f\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u60c5\u5831\u3092\u8b58\u5225\u3059\u308b\u624b\u6bb5\u306a\u3057\u3067\u3001\u30ed\u30b0\u30a4\u30f3\u72b6\u614b\u3092\u7dad\u6301\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3057\u3001<a href=\"https:\/\/kinsta.com\/blog\/ad-retargeting\/\">\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a<\/a>\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u306f\u3001\u679c\u305f\u3057\u3066\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u5e78\u3044\u3001Cookie\u306e\u6a5f\u80fd\u3092\u4ee3\u66ff\u3057\u3066\u304f\u308c\u308b\u624b\u6bb5\u306f\u6570\u591a\u304f\u5b58\u5728\u3057\u307e\u3059\u3002\u591a\u304f\u306e\u30b5\u30a4\u30c8\u3084\u30d6\u30e9\u30a6\u30b6\u306f\u307e\u3060\u79fb\u884c\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u7686\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u3068\u3044\u30461\u3064\u306e\u76ee\u6a19\u306b\u5411\u304b\u3063\u3066\u9032\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<h3>Cookie\u30ec\u30b9\u6642\u4ee3\u306e\u5fc5\u8981\u6027<\/h3>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u306f\u3001\u7279\u306b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u9762\u3067\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306f\u3001<a href=\"https:\/\/www.advertiserperceptions.com\/how-advertisers-are-solving-for-identity-in-a-cookieless-future\/\" target=\"_blank\" rel=\"noopener noreferrer\">97%\u306e\u5e83\u544a\u4e3b<\/a>\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30c7\u30fc\u30bf\u3068Cookie\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u8003\u3048\u308c\u3070\u4e0d\u4fbf\u304c\u751f\u3058\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306e\u5fc5\u8981\u6027\u306b\u3064\u3044\u3066\u7591\u554f\u8996\u3057\u3066\u3044\u308b\u4eba\u3082\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"align\" aria-describedby=\"caption-align\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookie-advertising-stats.png\" alt=\"A graph showing that 97% of advertisers use third-party cookies to track their audiences \" width=\"700\" height=\"425\"><figcaption id=\"caption-align\" class=\"wp-caption-text\">97%\u306e\u5e83\u544a\u4e3b\u304c\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u4f7f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\uff08\u51fa\u5178:\u00a0<a href=\"https:\/\/www.advertiserperceptions.com\/how-advertisers-are-solving-for-identity-in-a-cookieless-future\/\">Advertiser Perceptions<\/a>\uff09<\/figcaption><\/figure>\n<p>\u3053\u3053\u3067\u3001\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3068\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u6717\u5831\u3067\u3059\u3002Cookie\u56fa\u6709\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u554f\u984c\u3092\u89e3\u6d88\u3057\u305f\u4e0a\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u308a\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002\u6c38\u7d9a\u7684\u306aID\u306a\u3069\u306e\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u3084\u3001Google\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc \u30b5\u30f3\u30c9\u30dc\u30c3\u30af\u30b9\u306a\u3069\u3001Cookie\u306e\u4ee3\u66ff\u624b\u6bb5\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u3001\u5b8c\u5168\u306bCookie\u304c\u306a\u304f\u306a\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306e\u61f8\u5ff5\u4e8b\u9805\u304c\u4e8b\u306e\u767a\u7aef\u3067\u3042\u308b\u305f\u3081\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3Cookie\uff08\u81ea\u793e\u3067\u9001\u4fe1\u3059\u308bCookie\uff09\u306f\u3001\u3053\u308c\u307e\u3067\u901a\u308a\u4f7f\u3044\u7d9a\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u9762\u3067\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u3063\u3066\u3082\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u3078\u306e\u5099\u3048\u306f\u307e\u3060\u9762\u5012\u306b\u611f\u3058\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001Cookie\u306e\u4f7f\u7528\u3092\u5236\u9650\u3059\u3079\u304d\u7406\u7531\u306f\u4ed6\u306b\u3082\u591a\u6570\u3042\u308a\u3001\u8cbb\u7528\u524a\u6e1b\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>Cookie\u5ec3\u6b62\u306e\u7406\u7531<\/h2>\n<p>\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306b\u95a2\u3059\u308b\u61f8\u5ff5\u304c\u3001Cookie\u306e\u6bb5\u968e\u7684\u5ec3\u6b62\u306e\u80cc\u666f\u306b\u3042\u308b\u6700\u5927\u306e\u7406\u7531\u3067\u3059\u3002\u591a\u304f\u306e\u8ca9\u58f2\u8005\u3068\u6d88\u8cbb\u8005\u304c\u3001Cooki\u306e\u5ec3\u6b62\u306f\u9577\u671f\u7684\u306b<a href=\"https:\/\/kinsta.com\/jp\/blog\/digital-marketing-strategy\/\">\u30c7\u30b8\u30bf\u30eb\u5e83\u544a<\/a>\u306e\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 713px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookieless-future-optimism.png\" alt=\"People agree that a cookieless future is best\" width=\"713\" height=\"426\"><figcaption class=\"wp-caption-text\">\u591a\u304f\u306e\u4eba\u304cCookie\u306e\u5ec3\u6b62\u306b\u8cdb\u540c\uff08\u51fa\u5178: <a href=\"https:\/\/www.advertiserperceptions.com\/how-advertisers-are-solving-for-identity-in-a-cookieless-future\/\">Advertiser Perceptions<\/a>\uff09<\/figcaption><\/figure>\n<p>\u3053\u308c\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u7406\u7531\u3067\u3059\u304c\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306e\u30e1\u30ea\u30c3\u30c8\u306f\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3001\u7279\u306b\u91cd\u8981\u306a\u3082\u306e\u3092\u3044\u304f\u3064\u304b\u53d6\u308a\u4e0a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc<\/h3>\n<p>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306f\u3001\u304a\u305d\u3089\u304f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u6700\u5927\u306e\u61f8\u5ff5\u4e8b\u9805\u3067\u3042\u308a\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u4f01\u696d\u304cCookie\u3092\u5ec3\u6b62\u3057\u3066\u3044\u308b1\u756a\u306e\u7406\u7531\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5148\u3067\u5c11\u3057\u89e6\u308c\u305f\u3088\u3046\u306b\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306b\u306f\u3001\u591a\u304f\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u308f\u308b\u6700\u5927\u306e\u554f\u984c\u306f\u3001\u77e5\u3089\u306c\u9593\u306b\u30a6\u30a7\u30d6\u4e0a\u3067\u306e\u884c\u52d5\u304c\u8ffd\u8de1\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u5e83\u544a\u4e3b\u3084\u305d\u306e\u4ed6\u306e\u7b2c\u4e09\u8005\uff08\u60aa\u610f\u306e\u6709\u7121\u306b\u304b\u304b\u308f\u3089\u305a\uff09\u306f\u3001\u9577\u3044\u9593\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d6\u30e9\u30a6\u30b6\u306bCookie\u3092\u4fdd\u5b58\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff08GDPR\uff09\u306e\u3088\u3046\u306a\u898f\u5247\u306f\u3001\u73fe\u5728\u3001\u30e6\u30fc\u30b6\u30fc\u306bCookie\u306e\u4f7f\u7528\u540c\u610f\u3092\u6c42\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u65e5\u9803\u306e\u7fd2\u6163\u3084\u5229\u4fbf\u6027\u304b\u3089\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u89e3\u6c7a\u3057\u3066\u3057\u307e\u3046\u4eba\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Facebook-cookie-consent-prompt.png\" alt=\"A consumer consent prompt from Facebook\" width=\"1600\" height=\"707\"><figcaption class=\"wp-caption-text\">Facebook\u306eCookie\u4f7f\u7528\u540c\u610f\u306e\u30d7\u30ed\u30f3\u30d7\u30c8<\/figcaption><\/figure>\n<p>\u3053\u306e\u7d50\u679c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-gdpr-compliance\/\">GDPR\u306e\u9075\u5b88<\/a>\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u306f\u4f9d\u7136\u3068\u3057\u3066\u4e00\u822c\u7684\u306a\u554f\u984c\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Cookie\u306f\u3001\u7b2c\u4e09\u8005\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u4f4d\u7f6e\u60c5\u5831\u3092\u8ffd\u8de1\u3057\u3066\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8a73\u7d30\u306a\uff08\u304b\u3064\u6f5c\u5728\u7684\u306b\u5371\u967a\u3092\u306f\u3089\u3080\uff09\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u306e\u69cb\u7bc9\u306b\u4e00\u5f79\u8cb7\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4e00\u90e8\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-social-media-plugins\/\">SNS<\/a>\u3067\u306f\u3001\u3053\u306e\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u30c7\u30fc\u30bf\u3092\u90e8\u5206\u7684\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u77e5\u3089\u306a\u3044\u9593\u306b\u81ea\u5206\u306e\u60c5\u5831\u304c\u3069\u308c\u307b\u3069\u77e5\u3089\u308c\u3066\u3044\u308b\u304b\u9a5a\u304b\u3055\u308c\u305f\u7d4c\u9a13\u304c\u3042\u308b\u306f\u305a\u3002<\/p>\n<p>\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u4e0d\u6c17\u5473\u3067\u3084\u3084\u4fb5\u7565\u7684\u306a\u5370\u8c61\u304c\u3042\u308b\u3053\u3068\u306f\u62ed\u3048\u307e\u305b\u3093\u3002\u4f01\u696d\u306f\u3001<a href=\"https:\/\/kinsta.com\/blog\/trust-badges\/\">\u6d88\u8cbb\u8005\u306e\u4fe1\u983c<\/a>\u3068\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u91cd\u8996\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u826f\u3044\u9867\u5ba2\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u3079\u304f\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3<\/h3>\n<p>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fb5\u5bb3\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001Cookie\u306f\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u30ea\u30b9\u30af\u3082\u3042\u308a\u3001\u62db\u304b\u308c\u3056\u308b\u5ba2\u3092\u547c\u3076\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001Cookie\u304c\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u306e\u3042\u308b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u4e3b\u306a\u61f8\u5ff5\u4e8b\u9805\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30af\u30ed\u30b9\u30b5\u30a4\u30c8\u30ea\u30af\u30a8\u30b9\u30c8\u30d5\u30a9\u30fc\u30b8\u30a7\u30ea\uff08CSRF\u307e\u305f\u306fXSRF\uff09<\/strong>\u2500Cookie\u306f\u8cb4\u91cd\u306a\u60c5\u5831\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u6027\u80fd\u304c\u512a\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u30ea\u30af\u30a8\u30b9\u30c8\u3092\u9001\u4fe1\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u4fe1\u983c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u8b58\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u3053\u308c\u3092\u5229\u7528\u3057\u3066\u3001\u591a\u304f\u306e<a 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href=\"https:\/\/kinsta.com\/blog\/wordpress-cookies-php-sessions\/\">\u30bb\u30c3\u30b7\u30e7\u30f3Cookie<\/a>\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002\u30cf\u30c3\u30ab\u30fc\u306f\u3001\u81ea\u5206\u306e\u30bb\u30c3\u30b7\u30e7\u30f3ID\u3092\u6307\u5b9a\u3057\u305f<a 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href=\"https:\/\/kinsta.com\/jp\/blog\/tls-vs-ssl\/\">SSL\u307e\u305f\u306fTLS<\/a>\u7d4c\u7531\u3067\u9001\u4fe1\u3055\u308c\u308b\u306e\u304c\u6700\u5584\u3067\u3059\u304c\u3001\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u30b5\u30a4\u30c8\u6b21\u7b2c\u3067\u3042\u308a\u3001\u5fc5\u305a\u3057\u3082\u5b9f\u73fe\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b89\u5168\u306a\u63a5\u7d9a\u3067\u9001\u4fe1\u3055\u308c\u305fCookie\u306f\u6697\u53f7\u5316\u3055\u308c\u307e\u3059\u304c\u3001\u5b89\u5168\u3067\u306a\u3044\u63a5\u7d9a\u3067\u9001\u4fe1\u3055\u308c\u305fCookie\u306f\u8aad\u307f\u53d6\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u591a\u304f\u306e\u30cf\u30c3\u30ab\u30fc\u304c\u3053\u306e\u5b89\u5168\u3067\u306a\u3044\u63a5\u7d9a\u3092\u76d7\u8074\u3057\u3001\u8cb4\u91cd\u306a\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u5165\u624b\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>\u4e0a\u8a18\u306e\u3088\u3046\u306a\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u4e0a\u306e\u8105\u5a01\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8a2a\u554f\u3059\u308b\u30b5\u30a4\u30c8\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u591a\u304f\u306e\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u8105\u5a01\u3092\u6050\u308c\u3066Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u5e83\u544a\u8a50\u6b3a\uff08\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u8a50\u6b3a\uff09<\/h3>\n<p>Cookie\u306f\u3001\u4e0d\u6b63\u306a\u8cfc\u5165\u3084\u30da\u30fc\u30b8\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u306b\u5229\u7528\u3055\u308c\u308b\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u5927\u3057\u305f\u554f\u984c\u3067\u306a\u3044\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u304c\u3001<a href=\"https:\/\/www.businessinsider.com\/ebay-the-fbi-shawn-hogan-and-brian-dunning-2013-4?op=1\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f55\u767e\u4e07\u30c9\u30eb\u3082\u306e\u8a50\u6b3a\u901a\u8ca9<\/a>\u304c\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 626px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookie-stuffing-diagram.png\" alt=\"Cookie stuffing is a major vector for ad fraud\" width=\"626\" height=\"289\"><figcaption class=\"wp-caption-text\">Cookie\u306e\u8a70\u3081\u8fbc\u307f\u306f\u5e83\u544a\u8a50\u6b3a\u306e\u4e3b\u8981\u624b\u6bb5<\/figcaption><\/figure>\n<p>\u591a\u304f\u306e\u4f01\u696d\u304c<a href=\"https:\/\/kinsta.com\/jp\/affiliate-academy\/affiliate-programs-for-bloggers\/\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0<\/a>\u3092\u7acb\u3061\u4e0a\u3052\u3001\u7b2c\u4e09\u8005\u304c\u81ea\u793e\u88fd\u54c1\u3092\u5ba3\u4f1d\u3059\u308b\u3053\u3068\u3092\u8a31\u53ef\u3057\u3066\u3044\u307e\u3059\u3002\u8ab0\u304b\u304c\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u3092\u901a\u3058\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3068\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u58f2\u4e0a\u306e\u4e00\u90e8\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u3053\u306e\u58f2\u4e0a\u306f\u3001\u901a\u5e38\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u306eCookie\u3068\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u306e\u58f2\u4e0a\u3092\u95a2\u9023\u4ed8\u3051\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u8ffd\u8de1\u3055\u308c\u307e\u3059\u3002\u5805\u5b9f\u306a\u8ffd\u8de1\u65b9\u6cd5\u306e\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u306f\u5927\u304d\u306a\u9593\u9055\u3044\u3002\u307b\u3068\u3093\u3069\u306e\u6b63\u5f53\u306a\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u305d\u306e\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u8a72\u5f53\u3057\u307e\u305b\u3093\u304c\u3001\u4e00\u90e8\u306e\u8a50\u6b3a\u7684\u306a\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u306f\u3001\u3053\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u60aa\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u901a\u4f8b\u3067\u306f\u3001Cookie\u3092\u8a70\u3081\u8fbc\u307f\u3001\u60aa\u610f\u306e\u3042\u308b\u7b2c\u4e09\u8005\u304c\u4fb5\u5bb3\u3055\u308c\u305f\u30b5\u30a4\u30c8\u306b\u4e0d\u6b63\u306aCookie\u3092\u5fcd\u3073\u8fbc\u307e\u305b\u307e\u3059\u3002\u3053\u308c\u306b\u6c17\u3065\u304b\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u304c\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u3068\u3001Cookie\u304c\u53d6\u5f97\u3055\u308c\u3066\u3057\u307e\u3044\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30da\u30fc\u30b8\u3068\u5bc6\u304b\u306b\u901a\u4fe1\u3057\u3066\u3001\u4e0d\u6b63\u306a\u8ca9\u58f2\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u9632\u3050\u3079\u304f\u3001\u5e83\u544a\u4e3b\u3084\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u3082\u3001Cookie\u30ec\u30b9\uff08\u305d\u3057\u3066\u4e0d\u6b63\u306e\u306a\u3044\uff09\u6642\u4ee3\u306b\u5099\u3048\u59cb\u3081\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u8cbb\u7528\u524a\u6e1b<\/h3>\n<p>\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u4fdd\u8b77\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u5f37\u5316\u3001\u4e0d\u6b63\u884c\u70ba\u306e\u76e3\u8996\u3068\u8efd\u6e1b\u306b\u306f\u3001\u8cbb\u7528\u304c\u5d69\u3080\u3053\u3068\u306f\u5bb9\u6613\u306b\u60f3\u50cf\u3067\u304d\u308b\u306f\u305a\u3002\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u73fe\u5b9f\u306f\u305d\u306e\u60f3\u50cf\u304b\u3089\u305d\u308c\u307b\u3069\u5927\u304d\u304f\u5916\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>Cookie\u306f\u5e83\u544a\u4e3b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u6570\u3005\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u53cd\u9762\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u3092\u5fc3\u914d\u3059\u308b\u4eba\u306b\u3068\u3063\u3066\u306f\u5927\u304d\u306a\u8ca0\u62c5\u3068\u306a\u308a\u307e\u3059\u3002Cookie\u30ec\u30b9\u6642\u4ee3\u306e\u8a73\u7d30\u306f\u307e\u3060\u660e\u78ba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001Cookie\u3092\u5ec3\u6b62\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u306e\u30ea\u30b9\u30af\u3068\u305d\u308c\u306b\u4f34\u3046\u8cbb\u7528\u3092\u524a\u6e1b\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Cookie\u306e\u6709\u7121\u306b\u304b\u304b\u308f\u3089\u305a\u3001\u30b5\u30a4\u30c8\u306e\u6240\u6709\u8005\u3068\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001<a href=\"https:\/\/kinsta.com\/blog\/website-security-check\/\">\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u76e3\u8996<\/a>\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u3067\u306f\u3001Cookie\u304c\u539f\u56e0\u3067\u8d77\u3053\u308a\u5f97\u308b\u8105\u5a01\u3092\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u3088\u308a\u624b\u8efd\u3067\u8cbb\u7528\u3082\u7bc0\u7d04\u3067\u304d\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eCookie\u306f\u3044\u3064Google Chrome\u304b\u3089\u5ec3\u6b62\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/h3>\n<p>2024\u5e741\u67084\u65e5\u3092\u3082\u3063\u3066\u3001Google\u306fChrome\u304b\u3089\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306eCookie\u3092\u6bb5\u968e\u7684\u306b\u524a\u9664\u3057\u59cb\u3081\u307e\u3059\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u308c\u306fChrome\u30d6\u30e9\u30a6\u30b6\u306e\u5168\u30a2\u30af\u30bb\u30b9\u6570\u306e1\u30d1\u30fc\u30bb\u30f3\u30c8\u306b\u3057\u304b\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u305b\u3093\u3002\u30b9\u30bf\u30fc\u30c8\u306f\u975e\u5e38\u306b\u9045\u3044\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"c-message_kit__blocks c-message_kit__blocks--rich_text\">\n<div class=\"c-message__message_blocks c-message__message_blocks--rich_text\" data-qa=\"message-text\">\n<div class=\"p-block_kit_renderer\" data-qa=\"block-kit-renderer\">\n<div class=\"p-block_kit_renderer__block_wrapper p-block_kit_renderer__block_wrapper--first\">\n<div class=\"p-rich_text_block\" dir=\"auto\">\n<div class=\"p-rich_text_section\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u5b8c\u5168\u7d42\u4e86\u306e\u5177\u4f53\u7684\u306a\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u30022024\u5e74\u306e\u5f8c\u534a\u307e\u305f\u306f\u7d42\u308f\u308a\u306b\u5411\u3051\u3066\u306e\u5b8c\u4e86\u3092\u9858\u3044\u307e\u3059\u304c\u3001Google\u306b\u3088\u308b\u4eca\u5f8c\u306e\u5bfe\u5fdc\u3092\u898b\u5b88\u308b\u4ed6\u3042\u308a\u307e\u305b\u3093\u3002\u5e83\u544a\u4e3b\u306b\u304a\u3051\u308b\u3053\u306e\u3088\u3046\u306a\u5909\u5316\u3092\u80cc\u666f\u3068\u3057\u3066\u3001Google\u306f\u3001\u898f\u5236\u5f53\u5c40\u304cGoogle\u306b\u3088\u308b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u5411\u3051\u4ee3\u66ff\u6848\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u30011\u30d1\u30fc\u30bb\u30f3\u30c8\u306e\u76ee\u6a19\u9054\u6210\u6642\u306b\u672c\u79fb\u884c\u4f5c\u696d\u306e\u4e00\u6642\u505c\u6b62\u3092\u4f59\u6280\u306a\u304f\u3055\u308c\u307e\u3059\u3002<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"c-message_kit__reaction_bar c-reaction_bar c-reaction_bar--light c-reaction_bar--collapsed\" role=\"group\" data-qa=\"reaction_bar\" aria-label=\"Reactions\" data-stringify-ignore=\"true\"><\/div>\n<h2>Cookie\u30ec\u30b9\u6642\u4ee3\u304c\u3082\u305f\u3089\u3059\u5f71\u97ff<\/h2>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u9762\u3067\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u8ab0\u3082\u304c\u624b\u653e\u3057\u3067\u559c\u3079\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Going-without-cookies.png\" alt=\"Transitioning to a cookieless future may be difficult\" width=\"1200\" height=\"856\"><figcaption class=\"wp-caption-text\">Cookie\u30ec\u30b9\u6642\u4ee3\u3078\u306e\u79fb\u884c\u306f\u8ab0\u3082\u304c\u5f97\u3059\u308b\u3053\u3068\u3068\u306f\u9650\u3089\u306a\u3044\uff08\u51fa\u5178:\u00a0<a href=\"https:\/\/marketoonist.com\/2021\/01\/marketing-beyond-cookies.html\">Marketoonist<\/a>\uff09<\/figcaption><\/figure>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u79fb\u884c\u3057\u305f\u5f8c\u306f\u3001\u5b9f\u969b\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u304c\u51fa\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>Cookie\u3092\u60aa\u7528\u3059\u308b\u30cf\u30c3\u30ab\u30fc\u3060\u3051\u3067\u306a\u304f\u3001\u591a\u304f\u306e\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u4f01\u696d\u304c\u65e2\u306bCookie\u306e\u5ec3\u6b62\u3068\u3044\u3046\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u307e\u3059\u3002Cookie\u3092\u4f7f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u8ffd\u8de1\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u69cb\u7bc9\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u4ee3\u66ff\u3068\u306a\u308b\u8ffd\u8de1\u6280\u8853\u3084\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a2\u3059\u3053\u3068\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u6b21\u306b\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u304c\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u307f\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n<p>\u4e00\u822c\u30e6\u30fc\u30b6\u30fc\uff08\u6d88\u8cbb\u8005\uff09\u306b\u3068\u3063\u3066\u306f\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u3044\u3044\u3053\u3068\u5c3d\u304f\u3081\u3067\u3059\u3002\u591a\u304f\u306e\u30d6\u30e9\u30a6\u30b6\u3068\u30b5\u30a4\u30c8\u304cCookie\u3092\u5b8c\u5168\u306b\u5ec3\u6b62\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u306eCookie\u3068\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u60aa\u7528\u3055\u308c\u308b\u3053\u3068\u306f\u306a\u304f\u306a\u308a\u3001\u5b89\u5fc3\u3057\u3066\u30d6\u30e9\u30a6\u30b8\u30f3\u30b0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3072\u3044\u3066\u306f\u3001\u30b5\u30a4\u30c8\u304cCookie\u3092\u4f7f\u7528\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u305f\u308a\u3001\u4fb5\u7565\u7684\u306a\u30e6\u30fc\u30b6\u30fc\u30d7\u30ed\u30d5\u30a1\u30a4\u30eb\u3092\u69cb\u7bc9\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u4e0d\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u7dcf\u5408\u7684\u306b\u898b\u308c\u3070\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u3001\u30a6\u30a7\u30d6\u3092\u95b2\u89a7\u3059\u308b\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u6717\u5831\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n<p>\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u3068\u3063\u3066\u3082Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u6709\u671b\u3067\u3059\u304c\u3001\u8ab2\u984c\u3082\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Alternative-tracking-signals.png\" alt=\"Site owners have many privacy-friendly alternative tracking signals to choose from\" width=\"1600\" height=\"1080\"><figcaption class=\"wp-caption-text\">\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306b\u306f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3057\u305f\u4ee3\u66ff\u306e\u8ffd\u8de1\u6280\u8853\u304c\u5fc5\u8981\uff08\u51fa\u5178: <a href=\"https:\/\/quointelligence.eu\/2021\/05\/how-the-demise-of-third-party-cookies-will-influence-data-security\/\">QuoIntelligence<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306e\u5834\u5408\u306f\u3001Cookie\u95a2\u9023\u306e\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u554f\u984c\u3092\u305d\u308c\u307b\u3069\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u3092\u898b\u76f4\u3057\u3001\u5b89\u5b9a\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u78ba\u4fdd\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u307b\u3068\u3093\u3069\u306e\u30b5\u30a4\u30c8\u3067<a href=\"https:\/\/kinsta.com\/blog\/wordpress-cookies-php-sessions\/\">\u30ed\u30b0\u30a4\u30f3\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u7dad\u6301<\/a>\u306b\u30bb\u30c3\u30b7\u30e7\u30f3Cookie\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u304c\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u3067\u306f\u3001\u5b89\u5168\u9762\u3092\u8003\u3048\u308c\u3070\u597d\u307e\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u63a1\u7528\u3057\u3001\u3088\u308a\u5b89\u5168\u306a\u4ed6\u306e\u500b\u4eba\u8b58\u5225\u5b50\uff08ID\uff09\u3092\u5229\u7528\u3059\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/h3>\n<p>\u5e83\u544a\u4e3b\u306f\u3001\u4e3b\u306b\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u3092\u4f7f\u7528\u3057\u3066\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u3092\u914d\u4fe1\u3059\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u754c\u304c\u6700\u3082\u5f71\u97ff\u3092\u53d7\u3051\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookieless-digital-marketing.png\" alt=\"An image showing the 5 step path to cookieless digital marketing\" width=\"1024\" height=\"576\"><figcaption class=\"wp-caption-text\">Cookie\u30ec\u30b9\u6642\u4ee3\u3067\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u65b0\u305f\u306a\u6a5f\u4f1a\u304c\uff08\u51fa\u5178:\u00a0<a href=\"https:\/\/aritic.com\/blog\/aritic-pinpoint\/5-points-for-cookieless-future\/\">Aritic<\/a>\uff09<\/figcaption><\/figure>\n<p>\u3057\u304b\u3057\u3001\u305d\u308c\u304c\u5fc5\u305a\u3057\u3082\u60aa\u3044\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u5b9f\u306f\u3069\u3061\u3089\u304b\u3068\u3044\u3048\u3070\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002Cookie\u30ec\u30b9\u6642\u4ee3\u3067\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u7684\u3067\u53ce\u96c6\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u307b\u3068\u3093\u3069\u304c\u4e8b\u5b9f\u4e0a\u6392\u9664\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u306e\u306b\u3001\u306a\u305c\u30e1\u30ea\u30c3\u30c8\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001Cookie\u30ec\u30b9\u306e\u30c8\u30ec\u30f3\u30c9\u3068Cookie\u306e\u4ee3\u66ff\u624b\u6bb5\u3092\u5e38\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3067\u3059\u3002Cookie\u306f\u3001\u9577\u5e74\u4fe1\u983c\u3067\u304d\u308b\u6a19\u6e96\u306e\u624b\u6bb5\u3067\u306f\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u552f\u4e00\u306e\u4fe1\u983c\u3067\u304d\u308b\uff08\u3042\u308b\u3044\u306f\u6700\u3082\u5b89\u5168\u306a\uff09\u65b9\u6cd5\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u5f8c\u3067\u89e6\u308c\u3066\u3044\u304d\u307e\u3059\u304c\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u7279\u306b\u9ad8\u6027\u80fd\u306a<a href=\"https:\/\/kinsta.com\/blog\/ad-blockers\/\">\u5e83\u544a\u30d6\u30ed\u30c3\u30ab\u30fc<\/a>\u306b\u5bfe\u6297\u3057\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u6226\u7565\u3092\u63a1\u7528\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u5e83\u544a\u3092\u7d99\u7d9a\u3057\u3066\u3044\u304f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u304c\u4e0e\u3048\u308b\u5f71\u97ff\u306f\u3001\u4ee3\u66ff\u624b\u6bb5\u306e\u63a1\u7528\u4ee5\u4e0a\u306b\u5927\u304d\u3044\u3082\u306e\u3067\u3059\u3002Cookie\u306e\u5ec3\u6b62\u306b\u3088\u3063\u3066\u9577\u5e74\u78ba\u7acb\u3055\u308c\u3066\u304d\u305f\u591a\u304f\u306e<a href=\"https:\/\/kinsta.com\/blog\/twitter-marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u304c\u5b9f\u884c\u56f0\u96e3\u306b\u306a\u308b\u4e2d\u3067\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u72ec\u81ea\u306e\u30c7\u30fc\u30bf\u3092\u69cb\u7bc9\u3059\u308b\u65b9\u6cd5\u3092\u63a2\u308a\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\uff08\u5225\u540d\uff1a\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\uff09\u3068\u53cb\u597d\u7684\u306a\u95a2\u4fc2\u3092\u7bc9\u304d\u306a\u304c\u3089\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u5408\u308f\u305b\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3067\u306e\u6307\u5c0e\u3092\u5f37\u5316\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u308b<\/h2>\n<p>\u305f\u3068\u3048\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u304f\u3066\u3082\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u65e2\u306b\u5230\u6765\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 960px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Cookieless-future-timeline.png\" alt=\"An image showing the timeline of a cookieless future\" width=\"960\" height=\"540\"><figcaption class=\"wp-caption-text\">Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u6570\u5e74\u524d\u304b\u3089\u59cb\u307e\u3063\u3066\u3044\u308b\uff08\u51fa\u5178: <a href=\"https:\/\/www.similarweb.com\/corp\/blog\/research\/digital-analysis\/cookieless-future\/\">Similarweb<\/a>\uff09<\/figcaption><\/figure>\n<p>Google Chrome\u306a\u3069\u3001<a href=\"https:\/\/www.marketingdive.com\/news\/google-pauses-third-party-cookie-deprecation\/628280\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3Cookie\u5ec3\u6b62\u3092\u5ef6\u671f<\/a>\u3057\u3066\u3044\u308b\u4e3b\u8981\u30d6\u30e9\u30a6\u30b6\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u306f\u3059\u3067\u306bCookie\u30ec\u30b9\u6642\u4ee3\u3078\u306e\u79fb\u884c\u6bb5\u968e\u306b\u3042\u308a\u307e\u3059\u3002\u30b5\u30a4\u30c8\u6240\u6709\u8005\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3001\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u4eca\u3053\u305d\u304cCookie\u30ec\u30b9\u6642\u4ee3\u306b\u5099\u3048\u308b\u306e\u306b\u6700\u9069\u306a\u6642\u671f\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u3054\u7d39\u4ecb\u3059\u308b\u30d2\u30f3\u30c8\u3092\u53c2\u8003\u306b\u3001Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u8ce2\u304f\u5099\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u65b0\u305f\u306a\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u8105\u5a01\u3092\u5e38\u306b\u610f\u8b58\u3059\u308b<\/h3>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u95a2\u3059\u308b\u3055\u307e\u3056\u307e\u306a\u8105\u5a01\u3092\u53d6\u308a\u9664\u3044\u3066\u304f\u308c\u307e\u3059\u304c\u3001\u5b8c\u5168\u306b\u6392\u9664\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4f01\u696d\u304c<a href=\"https:\/\/kinsta.com\/jp\/blog\/email-tracking-software\/\">Cookie\u306b\u4ee3\u308f\u308b\u65b0\u305f\u306a\u8ffd\u8de1\u6280\u8853<\/a>\u3092\u63a1\u7528\u3057\u3066\u3082\u3001\u30cf\u30c3\u30ab\u30fc\u306a\u3069\u306e\u60aa\u610f\u3042\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u65b0\u305f\u306a\u7b56\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u6642\u9593\u306e\u554f\u984c\u3067\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d1\u30fc\u30c6\u30a3\u30c7\u30fc\u30bf\u304c\u6b21\u306e\u5927\u304d\u306a\u653b\u6483\u7d4c\u8def\u306b\u306a\u3089\u306a\u3044\u3068\u3057\u3066\u3082\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306b\u306f\u3001\u5e38\u306b\u6ce8\u610f\u3092\u6255\u3044\u307e\u3057\u3087\u3046\u3002\u904e\u53bb20\u5e74\u9593\u304c\u793a\u3059\u3088\u3046\u306b\u3001\u6700\u9ad8\u5cf0\u306e\u6280\u8853\u3067\u3042\u3063\u3066\u3082\u3001\u30ea\u30b9\u30af\u3092\u4f34\u3048\u3070\u6dd8\u6c70\u3055\u308c\u308b\u53ef\u80fd\u6027\u306f\u5341\u5206\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u4ee3\u66ffID\u3092\u4f7f\u7528\u3059\u308b<\/h3>\n<p>Cookie\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u975e\u5e38\u306b\u6709\u7528\u3067\u3059\u3002Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u4f01\u696d\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3069\u306e\u3088\u3046\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u30fb\u8b58\u5225\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Authenticated-IDs.png\" alt=\"Authenticated IDs are the future and an alternative for cookies\" width=\"1600\" height=\"812\"><figcaption class=\"wp-caption-text\">Cookie\u306e\u6709\u529b\u306a\u4ee3\u66ff\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u8a8d\u8a3cID\uff08\u51fa\u5178: <a href=\"https:\/\/www.ey.com\/en_gl\/consulting\/how-marketers-can-be-ready-for-a-cookie-less-world\">EY<\/a>\uff09<\/figcaption><\/figure>\n<p>\u7b54\u3048\u306f\u3001\u4ee3\u66ff\u306e\u8b58\u5225\u5b50\uff08ID\uff09\u3068\u8ffd\u8de1\u6280\u8853\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u3001\u4f01\u696d\u304c\u5b9f\u8df5\u3057\u3066\u3044\u308b\u6210\u529f\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong>\u2500Cookie\u3084\u305d\u306e\u4ed6\u306e\u6700\u65b0\u6280\u8853\u306e\u4f7f\u7528\u306b\u5148\u99c6\u3051\u3066\u3001\u5358\u306b\u95a2\u9023\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30f3\u30cd\u30eb\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u3060\u3051\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3001\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u540c\u610f\u3092\u6c42\u3081\u305f\u308a\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u4fdd\u8b77\u3057\u305f\u308a\u3059\u308b\u624b\u9593\u3092\u304b\u3051\u305a\u306b\u3001\u95a2\u9023\u3059\u308b\u30b5\u30a4\u30c8\u3084\u30c1\u30e3\u30cd\u30eb\u306b<a href=\"https:\/\/kinsta.com\/blog\/banner-ad-sizes\/\">\u5e83\u544a\u3092\u8868\u793a<\/a>\u3059\u308b\u3060\u3051\u3067OK\u3067\u3059\u3002<\/li>\n<li><strong>\u30e6\u30cb\u30d0\u30fc\u30b5\u30ebID<\/strong>\u2500Cookie\u306e\u5ec3\u6b62\u304c\u9032\u307f\u3001\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u30e6\u30cb\u30d0\u30fc\u30b5\u30ebID\u306b\u6ce8\u76ee\u3057\u3066\u3044\u307e\u3059\u3002Google Chrome\u3067\u306f\u30b5\u30dd\u30fc\u30c8\u3055\u308c\u306a\u3044\u3088\u3046\u3067\u3059\u304c\u3001\u4ed6\u306e\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30ea\u30b9\u30af\u3092\u4f34\u308f\u305a\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8b58\u5225\u3059\u308b\u4fbf\u5229\u306a\u624b\u6bb5\u3068\u3057\u3066\u3001\u30e6\u30cb\u30d0\u30fc\u30b5\u30ebID\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306eID\u306f\u901a\u5e38\u3001\u76f8\u4e92\u904b\u7528\u53ef\u80fd\u3067\u3001\u30a6\u30a7\u30d6\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u8ffd\u8de1\u306e\u5b89\u5168\u306a\u624b\u6bb5\u3068\u3057\u3066\u3001\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u751f\u6210\u3055\u308c\u307e\u3059\u3002<\/li>\n<li><strong>\u30b3\u30db\u30fc\u30c8<\/strong>\u2500\u30b3\u30f3\u30c6\u30af\u30b9\u30c8\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u540c\u69d8\u3001\u30b3\u30db\u30fc\u30c8\uff08\u985e\u4f3c\u306e\u95a2\u5fc3\u3084\u6027\u8cea\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u30b0\u30eb\u30fc\u30d7\uff09\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u304b\u3064\u52b9\u679c\u7684\u306a\u8ffd\u8de1\u624b\u6bb5\u3002\u500b\u5225\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u60c5\u5831\u3092\u5229\u7528\u3057\u3066\u3001\u985e\u4f3c\u3057\u305f\u7279\u6027\u3084\u8da3\u5473\u55dc\u597d\u3092\u793a\u3059\u30b0\u30eb\u30fc\u30d7\u306b\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<li><strong>\u30aa\u30f3\u30c7\u30d0\u30a4\u30b9<\/strong>\u2500\u30c7\u30d0\u30a4\u30b9\u30c7\u30fc\u30bf\u306f\u3001\u30b3\u30db\u30fc\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u53ef\u80fd\u6027\u3092\u79d8\u3081\u3066\u3044\u307e\u3059\u3002\u30c7\u30d0\u30a4\u30b9\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u500b\u4eba\u3092\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u7b2c\u4e09\u8005\u304c\u30e6\u30fc\u30b6\u30fc\u3092\u7279\u5b9a\u306e\u30b3\u30db\u30fc\u30c8\u306b\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u3001\u5fc5\u8981\u306a\u60c5\u5831\u306e\u307f\u3092\u30c7\u30d0\u30a4\u30b9\u3067\u516c\u958b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u533f\u540d\u6027\u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u5b9f\u8a3c\u6e08\u307f\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u512a\u308c\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306e\u5230\u6765\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u307b\u3069\u5927\u5207\u306a\u3082\u306e\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3092\u7269\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Changing-privacy-policies.png\" alt=\"A cartoon strip about privacy\" width=\"1200\" height=\"854\"><figcaption class=\"wp-caption-text\">\u3082\u3063\u3068\u591a\u304f\u306e\u4eba\u304cAlan\uff08\u4e0b\u6bb5\u4e2d\u592e\u3067\u767a\u8a00\u3057\u3066\u3044\u308b\u4eba\uff09\u306b\u8033\u3092\u50be\u3051\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u5c0a\u91cd\u3059\u3079\u304d\uff08\u51fa\u5178: <a href=\"https:\/\/marketoonist.com\/2021\/04\/advertising-without-cookies.html\">Marketoonist<\/a>\uff09<\/figcaption><\/figure>\n<p>\u9867\u5ba2\u306f\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u81ea\u5206\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3092\u6c17\u306b\u304b\u3051\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30d7\u30e9\u30a4\u30a2\u30f3\u30b9\u306b\u6e96\u62e0\u3057\u305f\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u30dd\u30ea\u30b7\u30fc\u3092\u65e2\u306b\u6301\u3063\u3066\u3044\u3066\u3082\u3001\u672c\u5f53\u306b\u9867\u5ba2\u306b\u3068\u3063\u3066\u6700\u5584\u306e\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3001\u518d\u5ea6\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3053\u308c\u3092\u6020\u308c\u3070\u3001\u5c06\u6765\u7684\u306b\u307e\u305f\u5909\u66f4\u3092\u52a0\u3048\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u304f\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n\n<h2>\u307e\u3068\u3081<\/h2>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306f\u65e2\u306b\u5230\u6765\u3057\u3066\u304a\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30b5\u30a4\u30c8\u6240\u6709\u8005\u306f\u3001\u4eca\u3053\u305d\u65b0\u305f\u306a\u6642\u4ee3\u306b\u5099\u3048\u308b\u7d76\u597d\u306e\u6a5f\u4f1a\u3067\u3059\u3002<\/p>\n<p>Cookie\u30ec\u30b9\u6642\u4ee3\u306b\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u3068\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u306e\u9762\u3067\u3001\u6570\u3005\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067Cookie\u3092\u4f7f\u7528\u3057\u3001\u9867\u5ba2\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u3066\u3044\u308b\u5834\u5408\u306b\u306f\u3001\u8ab2\u984c\u304c\u6b8b\u308a\u307e\u3059\u3002<\/p>\n<p>Kinsta\u306e<a 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