{"id":41868,"date":"2023-02-04T00:25:54","date_gmt":"2023-02-03T15:25:54","guid":{"rendered":"https:\/\/kinsta.com\/jp\/?p=41868&#038;preview=true&#038;preview_id=41868"},"modified":"2025-09-02T00:44:46","modified_gmt":"2025-09-01T15:44:46","slug":"email-marketing-statistics","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/email-marketing-statistics\/","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u307e\u3064\u308f\u308b33\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\uff08\uff06\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5f37\u5316\uff09"},"content":{"rendered":"<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u6025\u901f\u306a\u767a\u5c55\u3084\u3001SNS\u306e\u53f0\u982d\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4eca\u65e5\u3082\u5065\u5728\u3067\u3059\u3002\u6700\u65b0\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\u304b\u3089\u898b\u3066\u3082\u3001\u3053\u308c\u306b\u306f\u7591\u3044\u306e\u4f59\u5730\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3082\u3046\u6642\u4ee3\u9045\u308c\u300d\u3068\u3044\u3046\u58f0\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306f\u3001\u305d\u306e\u6d3b\u7528\u65b9\u6cd5\u3055\u3048\u77e5\u3063\u3066\u3044\u308c\u3070\u3001\u6bd4\u985e\u306e\u306a\u3044\u30ea\u30fc\u30c1\u3092\u5b9f\u73fe\u3067\u304d\u308b\u5f37\u529b\u306a\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u524d\u4f8b\u306e\u306a\u3044\u9ad8\u3044\u6295\u8cc7\u5229\u76ca\u7387\u3092\u8a87\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u3042\u308a\u307e\u3059\uff08\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u5f8c\u307b\u3069\uff09\u3002<\/p>\n<p>\u65e5\u3005\u591a\u304f\u306e\u4f01\u696d\u304c\u540c\u3058\u3088\u3046\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3044\u305f\u308a\u3001\u81f3\u308b\u6240\u306b\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u308a\u3059\u308b\u73fe\u5728\u3067\u3082\u3001\u9069\u5207\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u3088\u3063\u3066\u3001\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u524d\u7f6e\u304d\u306f\u3053\u306e\u8fba\u306b\u3057\u3066\u3001\u4eca\u56de\u306e\u672c\u984c\u3067\u3042\u308b\u6700\u65b0\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d71\u8a08\u30c7\u30fc\u30bf\u3092\u898b\u3066\u3044\u304d\u307e\u3059\u3002\u5b9f\u969b\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5f37\u5316\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>\u30e1\u30fc\u30eb\u306fB2C\/B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f7f\u7528\u3059\u308b\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u30c8\u30c3\u30d73<\/h2>\n<p><a href=\"https:\/\/kinsta.com\/blog\/b2b-vs-b2c\/\">B2C\/B2B<\/a>\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u304c\u305d\u308c\u305e\u308c\u306b\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u76ee\u6a19\u3092\u554f\u308f\u305a\u3001\u30e1\u30fc\u30eb\u306f<a href=\"https:\/\/kinsta.com\/jp\/topics\/content-strategy\/\">\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u4fc3\u9032\u3059\u308b\u306e\u306b\u6700\u3082\u5805\u5b9f\u306a\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/email-marketing-tips\/\">B2B<\/a>\uff08\u4f01\u696d\u9593\u53d6\u5f15\uff09\u30de\u30fc\u30b1\u30bf\u30fc\u306e87%\u306f\u3001\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306b\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85689\" aria-describedby=\"caption-attachment-85689\" style=\"width: 1093px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85689\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/organic-distribution-channels-content-marketers.png\" alt=\"B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f7f\u7528\u3059\u308b\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\uff08\u753b\u50cf\u51fa\u5178: Contentmarketinginstitute.com)\" width=\"1093\" height=\"599\"><figcaption id=\"caption-attachment-85689\" class=\"wp-caption-text\">B2B\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f7f\u7528\u3059\u308b\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\uff08\u753b\u50cf\u51fa\u5178: Contentmarketinginstitute.com)<\/figcaption><\/figure>\n<p>\u3053\u308c\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-social-media-plugins\/\">SNS<\/a>\u306b\u6b21\u3044\u30672\u4f4d\u306e\u4f7f\u7528\u7387\u3067\u3042\u308a\u3001\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30d6\u30ed\u30b0\u3088\u308a\u3082\u5e83\u304f\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>B2C\uff08\u4f01\u696d\u3068\u6d88\u8cbb\u8005\u306e\u53d6\u5f15\uff09\u30de\u30fc\u30b1\u30bf\u30fc\u3082<a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-drive-traffic-to-your-website\/#email-marketing\">\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u914d\u4fe1\u306b\u30e1\u30fc\u30eb\u3092\u5229\u7528<\/a>\u3057\u3066\u3044\u307e\u3059\u300279%\u306eB2C\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30e1\u30fc\u30eb\u3092\u4f7f\u3063\u3066\u6700\u65b0\u306e\u8a18\u4e8b\u3084\u30d6\u30ed\u30b0\u306e\u6295\u7a3f\u3092\u5ba3\u4f1d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85680\" aria-describedby=\"caption-attachment-85680\" style=\"width: 1131px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85680\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/b2c-organic-distribution-channels-content-marketers.png\" alt=\"B2C\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f7f\u7528\u3059\u308b\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\uff08\u753b\u50cf\u51fa\u5178: Contentmarketinginstitute.com\uff09\" width=\"1131\" height=\"495\"><figcaption id=\"caption-attachment-85680\" class=\"wp-caption-text\">B2C\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4f7f\u7528\u3059\u308b\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\uff08\u753b\u50cf\u51fa\u5178: Contentmarketinginstitute.com\uff09<\/figcaption><\/figure>\n<p>B2C\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u5408\u306f\u3001SNS\u3068\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u6b21\u3044\u3067\u30013\u756a\u76ee\u306b\u30e1\u30fc\u30eb\u304c\u6700\u3082\u5229\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u540c\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u901a\u3057\u3066\u3001\u30e1\u30fc\u30eb\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/conversion-rate-optimization-tips\/\">\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\uff08\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\uff09\u3068\u58f2\u4e0a\u5411\u4e0a<\/a>\u306b\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85679\" aria-describedby=\"caption-attachment-85679\" style=\"width: 1313px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85679\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/b2c-marketers-lead-journey.png\" alt=\"B2C\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u30c1\u30e3\u30cd\u30eb\uff08\u753b\u50cf\u51fa\u5178\uff1aContentmarketinginstitute.com\uff09\" width=\"1313\" height=\"659\"><figcaption id=\"caption-attachment-85679\" class=\"wp-caption-text\">B2C\u306e\u30bb\u30fc\u30eb\u30b9\u30d5\u30a1\u30cd\u30eb\u30c1\u30e3\u30cd\u30eb\uff08\u753b\u50cf\u51fa\u5178\uff1aContentmarketinginstitute.com\uff09<\/figcaption><\/figure>\n<p>\u30e1\u30fc\u30eb\u306f\u3001\u65b0\u898f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3066\u80b2\u6210\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5411\u4e0a\u3059\u308b\u305f\u3081\u306e\u4e3b\u8981\u30c1\u30e3\u30cd\u30eb\u3067\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u521d\u671f\u6bb5\u968e\u3060\u3051\u3067\u306a\u304f\u3001\u30bb\u30fc\u30eb\u30b9\u306e\u30d7\u30ed\u30bb\u30b9\u5168\u4f53\u306b\u304a\u3044\u3066\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<h3>\u9ad8\u3044\u30bd\u30fc\u30b7\u30e3\u30eb\u30b7\u30a7\u30a2<\/h3>\n<p>\u30e1\u30fc\u30eb\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u540c\u50da\u3084\u95a2\u4fc2\u8005\u3068\u5171\u6709\u3059\u308b\u305f\u3081\u306e\u624b\u6bb5\u3068\u3057\u3066\u30822\u756a\u76ee\u306b\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.demandgenreport.com\/resources\/reports\/2020-content-preferences-study-b2b-buyers-increasingly-looking-for-credible-show-and-tell-experiences-to-drive-buying-decisions\">70\uff05\u306e\u30e6\u30fc\u30b6\u30fc<\/a>\u304c\u3001\u81ea\u793e\u3084\u696d\u754c\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5171\u6709\u306b\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85685\" aria-describedby=\"caption-attachment-85685\" style=\"width: 754px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85685\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/channels-for-sharing-business-content.jpg\" alt=\"\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5171\u6709\u30c1\u30e3\u30cd\u30eb\" width=\"754\" height=\"780\"><figcaption id=\"caption-attachment-85685\" class=\"wp-caption-text\">\u30d3\u30b8\u30cd\u30b9\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5171\u6709\u30c1\u30e3\u30cd\u30eb<\/figcaption><\/figure>\n<p>\u3064\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306f\u30011\u4eba\u306e\u6f5c\u5728\u9867\u5ba2\u306b\u5230\u9054\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u8aad\u8005\u304c\u81ea\u5206\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5185\u3067\u3055\u3089\u306b\u305d\u308c\u3092\u5171\u6709\u3057\u3001\u5230\u9054\u7bc4\u56f2\u304c\u62e1\u5927\u3059\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n<h2>\u6f5c\u5728\u7684\u306a\u30e1\u30fc\u30eb\u30ea\u30fc\u30c1\u3068\u4eba\u53e3\u7d71\u8a08\u30c7\u30fc\u30bf<\/h2>\n<p>2026\u5e74\u306e\u73fe\u5728\u3067\u3082\u3001\u4e16\u754c\u4e2d\u3067<a href=\"https:\/\/www.statista.com\/statistics\/255080\/number-of-e-mail-users-worldwide\/\" target=\"_blank\" rel=\"noopener noreferrer\">40\u51043,000\u4e07<\/a>\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u898b\u8b58\u8005\u306b\u3088\u308c\u3070\u30012024\u5e74\u306b\u306f44\u51048,000\u4e07\u4eba\u306b\u9054\u3059\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u307b\u3069\u306e\u6f5c\u5728\u7684\u306a\u5230\u9054\u7bc4\u56f2\u3092\u6301\u3064\u914d\u4fe1\u30c1\u30e3\u30cd\u30eb\u306f\u4ed6\u306b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Facebook\u306e\u6700\u65b0\u7d71\u8a08\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001Facebook\u306e\u6708\u9593\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6\u30fc\u6570\u306f22\u5104\u4eba\u3002<a href=\"https:\/\/kinsta.com\/blog\/instagram-stats\/\">10\u5104\u4eba\u3092\u8d85\u3048\u308bInstagram\u30e6\u30fc\u30b6\u30fc<\/a>\u3068\u5408\u8a08\u3057\u3066\u3082\u3001\u30e1\u30fc\u30eb\u306e\u5229\u7528\u8005\u306b\u306f\u5230\u5e95\u53ca\u3073\u307e\u305b\u3093\u3002<\/p>\n<p>\u7c73\u56fd\u3067\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u306b<a href=\"https:\/\/www.statista.com\/statistics\/628372\/us-email-usage-reach-by-gender\/\" target=\"_blank\" rel=\"noopener noreferrer\">90.3\uff05<\/a>\u306b\u30e1\u30fc\u30eb\u304c\u5230\u9054\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306b\u5bfe\u3057\u3066\u3001\u7c73\u56fd\u306e\u6210\u4eba\u306e\u3046\u3061\u3001Facebook\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f<a href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/04\/10\/share-of-u-s-adults-using-social-media-including-facebook-is-mostly-unchanged-since-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">69\uff05<\/a>\u306b\u904e\u304e\u307e\u305b\u3093\u3002<\/p>\n<h3>\u5e74\u9f62\u5c64\u5225\u30e1\u30fc\u30eb\u306e\u666e\u53ca\u7387<\/h3>\n<p>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\uff081980\u5e74\u304b\u30891995\u5e74\u9803\u306b\u751f\u307e\u308c\u305f\u4e16\u4ee3\uff09\u304c\u30e1\u30fc\u30eb\u3092\u6700\u3082\u4f7f\u7528\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u30022018\u5e74\u306b\u884c\u308f\u308c\u305fAdobe\u306b\u3088\u308b\u8abf\u67fb\u3067\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5e73\u5747\u3057\u30661\u65e5\u306b<a href=\"https:\/\/www.cnbc.com\/2018\/08\/22\/millennials-spend-more-time-on-their-email-than-any-other-generation.html\" target=\"_blank\" rel=\"noopener noreferrer\">6.4\u6642\u9593<\/a>\u3092\u30e1\u30fc\u30eb\u306b\u8cbb\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300141%\u304c\u4ed5\u4e8b\u4ee5\u5916\u306e\u6642\u9593\u306b\u30d9\u30c3\u30c9\u306e\u4e2d\u3067\u4ed5\u4e8b\u306e\u30e1\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306b\u6bd4\u3079\u3066\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3088\u308a\u4e0a\u306e\u4e16\u4ee3\u306e\u4f1a\u793e\u54e1\u304c\u30e1\u30fc\u30eb\u306b\u5145\u3066\u308b\u6642\u9593\u306f\u3001\u5e73\u5747\u3057\u30661\u65e5\u306b5\u6642\u9593\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e1\u30fc\u30eb\u306f\u82e5\u3044\u4e16\u4ee3\u306b\u666e\u53ca\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4f01\u696d\u306e\u5927\u90e8\u5206\u306f100\uff05\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\uff08\u3042\u308b\u3044\u306f\u90e8\u5206\u7684\u306b\uff09\u7ba1\u7406\u3092\u884c\u3063\u3066\u304a\u308a\u3001<a href=\"https:\/\/www.statista.com\/statistics\/628372\/us-email-usage-reach-by-gender\/\">\u5229\u7528\u5f62\u614b<\/a>\u306b\u3082\u53cd\u6620\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85678\" aria-describedby=\"caption-attachment-85678\" style=\"width: 1488px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85678\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-users-age-group.png\" alt=\"\u7c73\u56fd\u306b\u304a\u3051\u308b\u30e1\u30fc\u30eb\u5229\u7528\u8005\u306e\u5e74\u9f62\u5225\u5272\u5408\" width=\"1488\" height=\"815\"><figcaption id=\"caption-attachment-85678\" class=\"wp-caption-text\">\u7c73\u56fd\u306b\u304a\u3051\u308b\u30e1\u30fc\u30eb\u5229\u7528\u8005\u306e\u5e74\u9f62\u5225\u5272\u5408<\/figcaption><\/figure>\n<p>\u4e0a\u8a18\u306e\u30b0\u30e9\u30d5\u306b\u898b\u3089\u308c\u308b\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u53d7\u4fe1\u30c8\u30ec\u30a4\u306e\u78ba\u8a8d\u3084\u30e1\u30fc\u30eb\u9001\u4fe1\u306e\u7d71\u8a08\u306b\u8cbb\u3084\u3055\u308c\u308b\u6642\u9593\u307b\u3069\u660e\u78ba\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6bb5\u3068\u3057\u3066\u30e1\u30fc\u30eb\u304c\u8870\u9000\u3057\u3066\u3044\u304f\u3053\u3068\u306f\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5ec3\u308c\u3066\u3044\u304f\u3068\u4e88\u60f3\u3057\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u591a\u304f\u3044\u307e\u3059\u304c\u3001\u7d71\u8a08\u30c7\u30fc\u30bf\u304c\u793a\u3059\u901a\u308a\u3001\u30e1\u30fc\u30eb\u306f\u672a\u3060\u5f37\u529b\u306a\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u304c\u958b\u5c01\u3055\u308c\u308b\u4e3b\u8981\u30c7\u30d0\u30a4\u30b9<\/h3>\n<p><a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-2019-email-client-market-share\/\">\u30e1\u30fc\u30eb<\/a>\u306f\u3069\u306e\u3088\u3046\u306a\u30c7\u30d0\u30a4\u30b9\u3067\u958b\u304b\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u5168\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u306f\u3001\u7d0442%\u304c\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3067\u884c\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6b8b\u308a\u306e58%\u306e\u5185\u8a33\u306f\u3001PC\u30a2\u30d7\u30ea\u304c18.2%\u3001\u30a6\u30a7\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\uff08<a href=\"https:\/\/kinsta.com\/jp\/blog\/gmail-search-operators\/\">Gmail<\/a>\u3084Outlook.com\u306a\u3069\uff09\u304c39.8%\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85690\" aria-describedby=\"caption-attachment-85690\" style=\"width: 859px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85690\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-enviornment-share.jpg\" alt=\"\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u6570\" width=\"859\" height=\"799\"><figcaption id=\"caption-attachment-85690\" class=\"wp-caption-text\">\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u6570<\/figcaption><\/figure>\n<p>\u3064\u307e\u308a\u3001\u9867\u5ba2\u306e10\u4eba\u306b4\u4eba\u304c\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3067\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u7d71\u8a08\u304b\u3089\u3001<a href=\"https:\/\/kinsta.com\/blog\/best-fonts-for-email\/\">\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/a>\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3084<a href=\"https:\/\/kinsta.com\/jp\/blog\/why-are-my-emails-going-to-spam\/#3-your-subject-lines-are-misleading-or-contain-spam-triggers\">\u4ef6\u540d<\/a>\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u958b\u304b\u308c\u308b\u3053\u3068\u3092\u60f3\u5b9a\u3057\u3066\u4f5c\u6210\u3059\u308b\u306e\u304c\u5f97\u7b56\u3067\u3059\u3002<\/p>\n<h3>\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u3068\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8<\/h3>\n<p><a href=\"https:\/\/mailchimp.com\/resources\/effects-of-list-segmentation-on-email-marketing-stats\/\">\u30e1\u30fc\u30eb\u306e\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1<\/a>\u306f\u3001\u5168\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u4e00\u6589\u9001\u4fe1\u3059\u308b\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85698\" aria-describedby=\"caption-attachment-85698\" style=\"width: 803px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85698\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/segmented-emails-mailchimp.png\" alt=\"\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\" width=\"803\" height=\"617\"><figcaption id=\"caption-attachment-85698\" class=\"wp-caption-text\">\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/figcaption><\/figure>\n<p>\u4e0a\u8a18\u306e\u30c7\u30fc\u30bf\u304b\u3089\u306f\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u914d\u4fe1\u306b\u3088\u3063\u3066\u958b\u5c01\u6570\u3001\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u6570\u3001\u30d0\u30a6\u30f3\u30b9\u6570\u3001\u914d\u4fe1\u505c\u6b62\u6570\u306a\u3069\u304c\u6539\u5584\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u308f\u304b\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u6ce8\u76ee\u3059\u3079\u304d\u70b9\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u5e73\u5747\u3057\u3066<strong>100.95%\u9ad8\u304f\u306a\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u884c\u52d5\u3092\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c2\u500d\u306b\u306a\u308c\u3070\u3001\u6700\u7d42\u7684\u306a\u53ce\u76ca\u306e\u5411\u4e0a\u306b\u3082\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n<h2>\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u958b\u5c01\u7387<\/h2>\n<p>\u30bd\u30fc\u30b9\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u958b\u5c01\u7387\u306f\u300118%\uff08Campaign Monitor\uff09\u304b\u3089 22.15%\uff08<a href=\"https:\/\/kinsta.com\/blog\/clickfunnels-alternative\/#2-getresponse\">GetResponse<\/a>\uff09\u7a0b\u5ea6\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b4\u3064\u306e\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u30c7\u30fc\u30bf\u3092\u5e73\u5747\u3059\u308b\u3068\u300120.56%\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u30bd\u30fc\u30b9<\/strong><\/td>\n<td><strong>\u5e73\u5747\u958b\u5c01\u7387\uff082019\u5e74\uff5e2020\u5e74\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign Monitor<\/a><\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/blog.hubspot.com\/sales\/average-email-open-rate-benchmark\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a><\/td>\n<td>20.94%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">MailChimp<\/a><\/td>\n<td>21.33%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\" target=\"_blank\" rel=\"noopener noreferrer\">GetResponse<\/a><\/td>\n<td>22.15%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><strong>\u6ce8\u610f<\/strong>\uff09\u3053\u306e\u6570\u5024\u306f\u3001\u3042\u308b<a href=\"https:\/\/kinsta.com\/blog\/email-marketing-software\/\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb<\/a>\u304c\u4ed6\u306e\u30c4\u30fc\u30eb\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6570\u5024\u306b\u3070\u3089\u3064\u304d\u304c\u51fa\u308b\u8981\u56e0\u306f\u3001\u5404\u30c4\u30fc\u30eb\u306e\u5229\u7528\u8005\u304c\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u8cfc\u8aad\u8005\u3092\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u304b\u3089\u524a\u9664\u3059\u308b\u983b\u5ea6\u3068\u7a0b\u5ea6\u306e\u5dee\u306b\u3042\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30fc\u30b7\u30e3\u30eb\u30ea\u30fc\u30c1\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u958b\u5c01\u7387\u306f\u975e\u5e38\u306b\u5b89\u5b9a\u3057\u3066\u304a\u308a\u3001<a href=\"https:\/\/kinsta.com\/blog\/email-marketing-best-practices\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb<\/a>\u3092\u81ea\u52d5\u9001\u4fe1\u3059\u308b\u305f\u3073\u306b\u3001\u5c11\u306a\u304f\u3068\u30825\u4eba\u306b1\u4eba\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u696d\u7a2e\u5225\u306e\u958b\u5c01\u7387<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u304c\u3001\u696d\u8005\u3084\u30ab\u30c6\u30b4\u30ea\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u306e\u304b\u3082\u6c17\u306b\u306a\u308b\u3068\u3053\u308d\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306f\u3001\u4e3b\u306a\u696d\u7a2e\u3054\u3068\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3067\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u696d\u7a2e<\/strong><\/td>\n<td>MailChimp<\/td>\n<td>HubSpot<\/td>\n<td>Campaign Monitor<\/td>\n<td>GetResponse<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/td>\n<td>21.39%<\/td>\n<td>&#8211;<\/td>\n<td>18.50%<\/td>\n<td>16.10%<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u5bb9<\/td>\n<td>16.65%<\/td>\n<td>&#8211;<\/td>\n<td>&#8211;<\/td>\n<td>25.09%<\/td>\n<\/tr>\n<tr>\n<td>\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9<\/td>\n<td>21.56%<\/td>\n<td>20%<\/td>\n<td>18.3%<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30c7\u30a3\u30a2\u30fb\u5a2f\u697d<\/td>\n<td>22.15%<\/td>\n<td>21%<\/td>\n<td>20.80%<\/td>\n<td>28.72%<\/td>\n<\/tr>\n<tr>\n<td>\u5c0f\u58f2<\/td>\n<td>18.39%<\/td>\n<td>23%<\/td>\n<td>12.60%<\/td>\n<td>22.38%<\/td>\n<\/tr>\n<tr>\n<td>\u4e0d\u52d5\u7523<\/td>\n<td>19.17%<\/td>\n<td>26%<\/td>\n<td>19.70%<\/td>\n<td>25.48%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li>\u6700\u3082\u9ad8\u3044\u5e73\u5747\u958b\u5c01\u7387\u306f\u3001GetResponse\u306e\u30e1\u30c7\u30a3\u30a2\u3068\u5a2f\u697d\u306728.72%<\/li>\n<li>\u6700\u3082\u4f4e\u3044\u5e73\u5747\u958b\u5c01\u7387\u306f\u3001Campaign Monitor\u306e\u5c0f\u58f2\u696d\u306712.6%<\/li>\n<\/ul>\n<p><strong>\u30e1\u30c7\u30a3\u30a2\u3068\u5a2f\u697d<\/strong>\u306e\u5206\u91ce\u306f\u3001\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306b\u5171\u901a\u3057\u3066\u5e73\u5747\u3092\u4e0a\u56de\u308b\u958b\u5c01\u7387\u3092\u8a18\u9332\u3057\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u305d\u305d\u3089\u308c\u308b\u30e1\u30fc\u30eb\u3092\u958b\u3044\u3066\u78ba\u8a8d\u3059\u308b\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u30e1\u30fc\u30eb\u306b\u30a8\u30f3\u30bf\u30e1\u8981\u7d20\u3092\u76db\u308a\u8fbc\u3081\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u306b\u3064\u306a\u304c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u3001\u696d\u8005\u5225\u306e\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u306f\u3001\u30d7\u30ed\u30d0\u30a4\u30c0\u9593\u3067\u5fc5\u305a\u3057\u3082\u4e00\u81f4\u3059\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30b3\u30fc\u30eb\u30c9\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u3068\u81ea\u52d5\u914d\u4fe1\u30e1\u30fc\u30eb<\/h3>\n<p>\u591a\u304f\u306e\u65b9\u306e\u4e88\u60f3\u306b\u53cd\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u8b1b\u3058\u308c\u3070\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/find-email-address\/\">\u30b3\u30fc\u30eb\u30c9\u30a2\u30a6\u30c8\u30ea\u30fc\u30c1\u30e1\u30fc\u30eb<\/a>\u306f\u3001\u30aa\u30d7\u30c8\u30a4\u30f3\u30e1\u30fc\u30eb\u3088\u308a\u3082\u958b\u5c01\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.outreach.io\/blog\/how-we-create-outbound-sales-sequences-that-convert\">outreach.io<\/a>\u306b\u3088\u308b\u3068\u3001\u958b\u5c01\u7387\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u306f27%\u3067\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u306e\u6700\u4f4e\u5e73\u5747\u5024\u3088\u308a\u308210%\u8fd1\u304f\u9ad8\u3044\u6570\u5024\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u306e\u91cd\u8981\u4eba\u7269\u306b\u5411\u3051\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u306f\u3001\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3068\u306a\u308a\u5f97\u307e\u3059\u3002\u305f\u3060\u3057\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u306b\u95a2\u3059\u308b\u73fe\u5730\u306e\u30eb\u30fc\u30eb\u3084\u898f\u5236\u306b\u306f\u6e96\u62e0\u3059\u308b\u3053\u3068\u3002\u305d\u3046\u3067\u306a\u3051\u308c\u3070\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/why-are-my-emails-going-to-spam\/#1-your-recipients-marked-your-emails-as-spam\">\u53d7\u4fe1\u8005\u306b\u8ff7\u60d1\u30e1\u30fc\u30eb\u3068\u5224\u5b9a<\/a>\u3055\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387<\/h2>\n<p>\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09\u306f\u30012.6%\uff08Campaign Monitor\uff09\u304b\u3089 3.43%\uff08GetResponse\uff09\u306e\u7bc4\u56f2\u3067\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u30bd\u30fc\u30b9<\/strong><\/td>\n<td><strong>\u5e73\u5747\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff082019\u5e74\uff5e2020\u5e74\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Campaign Monitor<\/td>\n<td>2.6%<\/td>\n<\/tr>\n<tr>\n<td>HubSpot<\/td>\n<td>\uff08\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\uff097.8%<\/td>\n<\/tr>\n<tr>\n<td><span id=\"urn:local-text-annotation-0gksfow0xcifldkl5et4ig4fp5xupbqr\" class=\"textannotation disambiguated wl-thing\">MailChimp<\/span><\/td>\n<td>2.62%<\/td>\n<\/tr>\n<tr>\n<td>GetResponse<\/td>\n<td>3.43%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u6ce8\u610f\uff09HubSpot\u306f\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u307f\u3067\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\u3092\u7b97\u51fa\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u4ed6\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306f\u3001\u6b63\u5e38\u306b\u914d\u4fe1\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u30e1\u30fc\u30eb\u3092\u5bfe\u8c61\u306b\u8a08\u7b97\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u958b\u5c01\u7387\u3092\u3082\u3068\u306b\u3001\u3059\u3079\u3066\u306e\u30e1\u30fc\u30eb\u3092\u5bfe\u8c61\u306b\u3057\u305f\u5834\u5408\u306eHubSpot\u306e\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\u306f\u30011.6\uff5e7%\u7a0b\u5ea6\u3068\u63a8\u5b9a\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>\u696d\u7a2e\u5225\u30af\u30ea\u30c3\u30af\u7387<\/h3>\n<p>\u4ee5\u4e0b\u306f\u3001\u696d\u7a2e\u5225\u306e\u5e73\u5747\u30af\u30ea\u30c3\u30af\u7387\u3067\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u696d\u7a2e<\/strong><\/td>\n<td>MailChimp<\/td>\n<td>HubSpot<\/td>\n<td>Campaign Monitor<\/td>\n<td>GetResponse<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/td>\n<td>2.66%<\/td>\n<td>&#8211;<\/td>\n<td>2.30%<\/td>\n<td>1.87%<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u5bb9<\/td>\n<td>1.92%<\/td>\n<td>&#8211;<\/td>\n<td>N\/a<\/td>\n<td>4.19%<\/td>\n<\/tr>\n<tr>\n<td>\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9<\/td>\n<td>2.72%<\/td>\n<td>8.01%<strong>*<\/strong><\/td>\n<td>2.80%<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30c7\u30a3\u30a2\u30fb\u5a2f\u697d<\/td>\n<td>4.62%<\/td>\n<td>7.71%*<\/td>\n<td>3.60%<\/td>\n<td>4.48%<\/td>\n<\/tr>\n<tr>\n<td>\u5c0f\u58f2<\/td>\n<td>2.25%<\/td>\n<td>8.53%*<\/td>\n<td>1.10%<\/td>\n<td>3.39%<\/td>\n<\/tr>\n<tr>\n<td>\u4e0d\u52d5\u7523<\/td>\n<td>1.77%<\/td>\n<td>7.17%*<\/td>\n<td>3.50%<\/td>\n<td>3.07%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>*HubSpot\u306e\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306f\u3001\u9001\u4fe1\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u30e1\u30fc\u30eb\u3067\u306f\u306a\u304f\u3001\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u307f\u3092\u5bfe\u8c61\u306b\u7b97\u51fa\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u6700\u3082\u9ad8\u3044CTR\u306f\u30e1\u30c7\u30a3\u30a2\u30fb\u5a2f\u697d\u3067\u3001MailChimp\u306f4.62%\u3001GetResponse\u3067\u306f4.48%<\/li>\n<li>\u6700\u3082\u4f4e\u3044CTR\u306f\u5c0f\u58f2\u3067\u3001Campaign Monitor\u306e1.1%<\/li>\n<\/ul>\n<p>\u958b\u5c01\u7387\u3068\u540c\u69d8\u3001\u30e1\u30c7\u30a3\u30a2\u30fb\u5a2f\u697d\u306e\u5206\u91ce\u304c\u6700\u3082\u9ad8\u3044CTR\u3092\u8a18\u9332\u3057\u3066\u304a\u308a\u3001\u8cfc\u8aad\u8005\u306e\u6c17\u3092\u5f15\u304f\u30a8\u30f3\u30bf\u30e1\u8981\u7d20\u306e\u91cd\u8981\u6027\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u76f4\u5e30\u7387<\/h2>\n<p>\u30e1\u30fc\u30eb\u306b\u304a\u3051\u308b\u76f4\u5e30\u7387\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u30e1\u30fc\u30eb\u304c\u5230\u9054\u3057\u306a\u304b\u3063\u305f\u5272\u5408\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u5b58\u5728\u3057\u306a\u3044\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u3001\u30aa\u30d7\u30c8\u30a4\u30f3\u306e\u8aa4\u5b57\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7406\u7531\u3067\u30e1\u30fc\u30eb\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u624b\u5143\u307e\u3067\u30e1\u30fc\u30eb\u304c\u5c4a\u304b\u306a\u3044\u3053\u3068\u3082\u3002<\/p>\n<p>\u4ee5\u4e0b4\u793e\u8abf\u3079\u306b\u3088\u308b\u5e73\u5747\u76f4\u5e30\u7387\u306f\u30010.58%\uff08MailChimp\uff09\u304b\u3089 0.7%\uff08Campaign Monitor\uff09\u7a0b\u5ea6\u3067\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u30bd\u30fc\u30b9<\/strong><\/td>\n<td><strong><span id=\"urn:enhancement-269\" class=\"textannotation disambiguated wl-thing\">\u5e73\u5747\u76f4\u5e30\u7387<\/span>\uff082019\uff5e2020\u5e74\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Campaign Monitor<\/td>\n<td>0.7%<\/td>\n<\/tr>\n<tr>\n<td>HubSpot<\/td>\n<td>0.63%<\/td>\n<\/tr>\n<tr>\n<td>MailChimp<\/td>\n<td>0.58%<\/td>\n<\/tr>\n<tr>\n<td>GetResponse<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Campaign Monitor\u306e\u6570\u5024\u304c\u9ad8\u3044\u306e\u306f\u3001\u540c\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u8005\u304c\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u3092\u983b\u7e41\u306b\u6574\u7406\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<\/div>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/email-authentication\/\">\u30e1\u30fc\u30eb\u8a8d\u8a3c<\/a>\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/why-are-my-emails-going-to-spam\/\">\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u884c\u304d<\/a>\u3092\u56de\u907f\u3059\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u8aad\u3093\u3067\u3082\u3089\u3046\u78ba\u7387\u304c\u5287\u7684\u306b\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3>\u696d\u7a2e\u5225\u306e\u5e73\u5747\u76f4\u5e30\u7387<\/h3>\n<p>\u696d\u7a2e\u5225\u306b\u898b\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u901a\u308a\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u696d\u7a2e<\/strong><\/td>\n<td>MailChimp<\/td>\n<td>HubSpot<\/td>\n<td>Campaign Monitor<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/td>\n<td>0.93%<\/td>\n<td>&#8211;<\/td>\n<td>1.10%<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u5bb9<\/td>\n<td>0.33%<\/td>\n<td>&#8211;<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9<\/td>\n<td>0.55%<\/td>\n<td>0.70%<\/td>\n<td>0.80%<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30c7\u30a3\u30a2\u3068\u5a2f\u697d<\/td>\n<td>0.27%<\/td>\n<td>0.30%<\/td>\n<td>0.40%<\/td>\n<\/tr>\n<tr>\n<td>\u5c0f\u58f2<\/td>\n<td>0.32%<\/td>\n<td>0.40%<\/td>\n<td>0.40%<\/td>\n<\/tr>\n<tr>\n<td>\u4e0d\u52d5\u7523<\/td>\n<td>0.56%<\/td>\n<td>0.70%<\/td>\n<td>1.40%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>\u203bGetResponse\u306f\u5e73\u5747\u76f4\u5e30\u7387\u306e\u30c7\u30fc\u30bf\u306a\u3057<\/p>\n<ul>\n<li>\u30e1\u30c7\u30a3\u30a2\u3068\u5a2f\u697d\u306f\u5e73\u5747\u76f4\u5e30\u7387\u304c\u6700\u3082\u4f4e\u304f\u3001\u305d\u308c\u305e\u308c0.27%\u30010.3%\u30010.4%<\/li>\n<li>\u6700\u3082\u5e73\u5747\u76f4\u5e30\u7387\u304c\u9ad8\u3044\u306e\u306f\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc\u3001\u4e0d\u52d5\u7523\u3001\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9<\/li>\n<\/ul>\n<h2>\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u89e3\u7d04\u7387<\/h2>\n<p>\u30e1\u30fc\u30eb\u306e\u5e73\u5747\u89e3\u7d04\u7387\u306f\u30011\u901a\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u3054\u3068\u306b\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u8cfc\u8aad\u3092\u89e3\u7d04\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u5e73\u5747\u4eba\u6570\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e3b\u8981\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e04\u793e\u306e\u5e73\u5747\u89e3\u7d04\u7387\u306f\u30010.1%\uff08Campaign Monitor\uff09\u304b\u30890.48%\uff08HubSpot\uff09\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u30bd\u30fc\u30b9<\/strong><\/td>\n<td><strong>\u5e73\u5747\u8cfc\u8aad\u89e3\u9664\u7387\uff082019\u5e74\uff5e2020\u5e74\uff09<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Campaign Monitor<\/td>\n<td>0.1%<\/td>\n<\/tr>\n<tr>\n<td>HubSpot<\/td>\n<td>0.48%<\/td>\n<\/tr>\n<tr>\n<td>MailChimp<\/td>\n<td>0.26%<\/td>\n<\/tr>\n<tr>\n<td>GetResponse<\/td>\n<td>0.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<h3>\u696d\u7a2e\u5225\u306e\u5e73\u5747\u89e3\u7d04\u7387<\/h3>\n<p>\u696d\u7a2e\u5225\u306e\u5e73\u5747\u89e3\u7d04\u7387\u3082\u3001\u3053\u308c\u307e\u3067\u898b\u3066\u304d\u305f\u30c7\u30fc\u30bf\u3068\u540c\u3058\u50be\u5411\u304c\u4f3a\u3048\u307e\u3059\u3002<\/p>\n<div class=\"responsive-table\">\n<table>\n<tbody>\n<tr>\n<td><strong>\u696d\u7a2e\u5225<\/strong><\/td>\n<td>MailChimp<\/td>\n<td>HubSpot<\/td>\n<td>Campaign Monitor<\/td>\n<td>GetResponse<\/td>\n<\/tr>\n<tr>\n<td>\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/td>\n<td>0.35%<\/td>\n<td>&#8211;<\/td>\n<td>0.20%<\/td>\n<td>0.16%<\/td>\n<\/tr>\n<tr>\n<td>\u7f8e\u5bb9<\/td>\n<td>0.30%<\/td>\n<td>&#8211;<\/td>\n<td>&#8211;<\/td>\n<td>0.25%<\/td>\n<\/tr>\n<tr>\n<td>\u6cd5\u4eba\u5411\u3051\u30b5\u30fc\u30d3\u30b9<\/td>\n<td>0.20%<\/td>\n<td>0.50%<\/td>\n<td>0.20%<\/td>\n<td>&#8211;<\/td>\n<\/tr>\n<tr>\n<td>\u30e1\u30c7\u30a3\u30a2\u3068\u5a2f\u697d<\/td>\n<td>0.12%<\/td>\n<td>0.30%<\/td>\n<td>0.00%<\/td>\n<td>0.20%<\/td>\n<\/tr>\n<tr>\n<td>\u5c0f\u58f2<\/td>\n<td>0.25%<\/td>\n<td>0.50%<\/td>\n<td>0.00%<\/td>\n<td>0.19%<\/td>\n<\/tr>\n<tr>\n<td>\u4e0d\u52d5\u7523<\/td>\n<td>0.27%<\/td>\n<td>0.60%<\/td>\n<td>0.20%<\/td>\n<td>0.20%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<ul>\n<li>\u30e1\u30c7\u30a3\u30a2\u3068\u5a2f\u697d\u306e\u5206\u91ce\u306f\u3001\u305d\u308c\u305e\u308c0.12%\u30010.3%\u30010.00%\u30010.19%\u3068\u89e3\u7d04\u7387\u304c\u6700\u3082\u4f4e\u3044<\/li>\n<li>\u6700\u3082\u9ad8\u3044\u5e73\u5747\u89e3\u7d04\u7387\u306f\u3001\u4e0d\u52d5\u7523\u3068\u30a8\u30fc\u30b8\u30a7\u30f3\u30b7\u30fc<\/li>\n<\/ul>\n<h2>\u30e1\u30fc\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5e73\u5747\u5024<\/h2>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3066\u3001\u3069\u306e\u7a0b\u5ea6\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u7533\u3057\u8fbc\u307f\u306a\u3069\uff09\u306b\u3064\u306a\u304c\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/p>\n<p>2021\u5e74\u306eBarilliance\u306e\u8abf\u3079\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5e73\u5747\u5024\u306f<a href=\"https:\/\/www.barilliance.com\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">1.22%<\/a>\u3002\u3064\u307e\u308a\u3001100\u901a\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3066\u3001\u305d\u306e\u3046\u3061\u306e1\u4ef6\u304c\u58f2\u308a\u4e0a\u3052\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/conversion-tracking\/\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8ffd\u8de1<\/a>\u3092\u884c\u3063\u3066\u3044\u306a\u3044\u4f01\u696d\u304c\u591a\u3044\u3053\u3068\u304b\u3089\u3001\u307b\u3068\u3093\u3069\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/mailchimp-alternatives\/\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb<\/a>\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u95a2\u3059\u308b\u516c\u5f0f\u30c7\u30fc\u30bf\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>100\u901a\u306b1\u901a\u3057\u304b\u58f2\u308a\u4e0a\u3052\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u3068\u805e\u3044\u3066\u3001\u304c\u3063\u304b\u308a\u3057\u305f\u305d\u3053\u306e\u3042\u306a\u305f\u3002<\/p>\n<p>\u3053\u3046\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4ed6\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u306f\u9055\u3063\u3066\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3084\u30af\u30ea\u30c3\u30af\u306b\u8cbb\u7528\u304c\u767a\u751f\u3057\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u898f\u6a21\u3084\u5fc5\u8981\u306a\u6a5f\u80fd\u306b\u5fdc\u3058\u3066\u3001\u6bce\u6708\u6c7a\u307e\u3063\u305f\u6599\u91d1\u3092\u652f\u6255\u3046\u3060\u3051\u3067OK\u3067\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u58f2\u4e0a\u9ad8\u306e\u591a\u304f\u306f\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3084\u65e2\u5b58\u9867\u5ba2\u306b\u5bfe\u3059\u308b\u30ea\u30d4\u30fc\u30c8\u901a\u8ca9\u304c\u5360\u3081\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u521d\u56de\u63a5\u5ba2\u3067\u7372\u5f97\u3057\u305f\u58f2\u4e0a\u3088\u308a\u3082\u4fa1\u5024\u304c\u9ad8\u3044\u50be\u5411\u306b\u3042\u308a\u3001\u3053\u308c\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eROI\uff08\u6295\u8cc7\u5229\u76ca\u7387\uff09\u306b\u3082\u8868\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7d9a\u3044\u3066\u306f\u3001\u3053\u306eROI\u306b\u3064\u3044\u3066\u6398\u308a\u4e0b\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2>\u6295\u8cc7\u5229\u76ca\u7387\u306e\u5e73\u5747\u5024<\/h2>\n<p>\u6295\u8cc7\u53ce\u76ca\u7387\uff08ROI\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6295\u8cc7\u3057\u305f\u91d1\u984d\u306b\u5bfe\u3057\u3066\u3001\u3069\u308c\u3060\u3051\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u305f\u304b\u3092\u6e2c\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketers-email-tracker-2019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">DMA<\/a>\u3068<a href=\"https:\/\/www.litmus.com\/resources\/email-marketing-roi\/\" target=\"_blank\" rel=\"noopener noreferrer\">Litmus<\/a>\u306e\u4e21\u793e\u306b\u3088\u308b\u3068\u30012019\u5e74\u306e\u5e73\u5747ROI\u306f<strong>42%<\/strong>\u3067\u3057\u305f\uff081\u30c9\u30eb\u3092\u8cbb\u3084\u3057\u306642\u30c9\u30eb\u306e\u5229\u76ca\u304c\u51fa\u305f\u3068\u3044\u3046\u3053\u3068\uff09\u3002<\/p>\n<figure id=\"attachment_85676\" aria-describedby=\"caption-attachment-85676\" style=\"width: 794px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85676\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-marketing-roi.png\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u5229\u76ca\u7387\uff08ROI\uff09\" width=\"794\" height=\"705\"><figcaption id=\"caption-attachment-85676\" class=\"wp-caption-text\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u5229\u76ca\u7387\uff08ROI\uff09<\/figcaption><\/figure>\n<p>\u8208\u5473\u6df1\u3044\u3053\u3068\u306b\u3001\u3053\u306e\u8abf\u67fb\u7d50\u679c\u306f\u3001\u7279\u5b9a\u306e\u5730\u57df\u3067\u306e\u7d50\u679c\u3067\u306f\u306a\u304f\u3001\u7570\u306a\u308b\u56fd\u306b\u3042\u308b\u3055\u307e\u3056\u307e\u306a\u4f01\u696d\u306b\u5171\u901a\u3057\u305f\u7d50\u679c\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001Google\u304c\u516c\u5f0f\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067<a href=\"https:\/\/kstatic.googleusercontent.com\/files\/ed56d1f0ea72190c83db9077931ab69a53406ce48b0621788e53b05c909b5e4e358d80b90976f9224368866edc00de1e36c3fb89c569b2452bf20a352500f5c4\" target=\"_blank\" rel=\"noopener noreferrer\">1.5\u30c9\u30eb\u306e\u30ea\u30bf\u30fc\u30f3<\/a>\u3092\u8a87\u308bPPC\uff08\u30af\u30ea\u30c3\u30af\u5831\u916c\u578b\u5e83\u544a\uff09\u306a\u3069\u3001\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u306eROI\u3088\u308a\u3082\u5287\u7684\u306b\u9ad8\u3044\u6570\u5024\u3067\u3059\u3002<\/p>\n<h2>\u6700\u3082\u81ea\u52d5\u5316\u3055\u308c\u3066\u3044\u308b\u30e1\u30fc\u30eb<\/h2>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3067\u306e\u81ea\u52d5\u5316\u306b\u6700\u3082\u9069\u3057\u305f\u30e1\u30fc\u30eb\u306f\u3001\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u3001\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u3001\u305d\u3057\u3066\u9867\u5ba2\u518d\u8a2a\u554f\u3092\u4fc3\u3059\u30e1\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_85692\" aria-describedby=\"caption-attachment-85692\" style=\"width: 1199px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85692\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/best-automations-omnisend-email-marketing.png\" alt=\"\u6700\u3082\u81ea\u52d5\u5316\u3055\u308c\u3066\u3044\u308b\u30e1\u30fc\u30eb\" width=\"1199\" height=\"951\"><figcaption id=\"caption-attachment-85692\" class=\"wp-caption-text\">\u6700\u3082\u81ea\u52d5\u5316\u3055\u308c\u3066\u3044\u308b\u30e1\u30fc\u30eb<\/figcaption><\/figure>\n<p>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306f\u3001\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u7387\u3068\u3082\u306b2\u756a\u76ee\u306b\u9ad8\u3044\u5e73\u5747\u5024\u3092\u8a18\u9332\u3057\u3066\u3044\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u7387\u30823.02%\u3068\u6700\u3082\u9ad8\u3044\u5272\u5408\u306b\u306a\u3063\u3066\u304a\u308a\u3001\u58f2\u308a\u4e0a\u3052\u306b\u8ca2\u732e\u3057\u3066\u304f\u308c\u308b\u81ea\u52d5\u5316\u30e1\u30fc\u30eb\u3067\u3059\u3002<\/p>\n<p>2\u4f4d\u306f<a href=\"https:\/\/kinsta.com\/jp\/blog\/abandoned-cart-email\/\">\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb<\/a>\u3067\u3001\u5e73\u5747\u8cfc\u5165\u7387\u306f2.35%\u3002<\/p>\n<p>\u6b21\u3044\u30673\u4f4d\u306f\u8cb7\u3044\u7269\u5ba2\u306e\u518d\u8a2a\u554f\u3092\u4fc3\u3059\u30ea\u30a2\u30af\u30c6\u30a3\u30d9\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3067\u3001\u5e73\u5747\u8cfc\u5165\u7387\u306f2.13%\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30c8\u30ea\u30ac\u30fc\u30e1\u30fc\u30eb\u306f\u3001\u307b\u3068\u3093\u3069\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u7c21\u5358\u306b\u8a2d\u5b9a\u53ef\u80fd\u3067\u3001\u3059\u3079\u3066\u5b9f\u884c\u3059\u308c\u3070\u5408\u8a08\u30677%\u4ee5\u4e0a\u306e\u58f2\u4e0a\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u7cbe\u901a\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u4e00\u74b0\u3068\u3057\u3066\u81ea\u52d5\u914d\u4fe1\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u3001\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u306e\u3059\u3054\u3055\u306b\u3064\u3044\u3066\u5c11\u3057\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u3067\u6700\u59278%\u306e\u8cb7\u3044\u7269\u5ba2\u304c\u30b7\u30e7\u30c3\u30d7\u306b\u518d\u8a2a\uff08\u3072\u3044\u3066\u306f\u58f2\u4e0a\u304c4\uff05\u4ee5\u4e0a\u30a2\u30c3\u30d7\uff09<\/h3>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/ecommerce-platforms\/\">EC\u30b5\u30a4\u30c8<\/a>\u304c\u62b1\u3048\u308b\u5927\u304d\u306a\u8ab2\u984c\u306e1\u3064\u304c\u3001\u5927\u91cf\u306e<a href=\"https:\/\/kinsta.com\/blog\/shopping-cart-abandonment\/\">\u30ab\u30b4\u843d\u3061<\/a>\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\">\u69d8\u3005\u306a\u8abf\u67fb\u3092\u7dcf\u62ec<\/a>\u3059\u308b\u3068\u3001<strong>\u7d0470\uff05\u306e\u6d88\u8cbb\u8005\u304c\u8cfc\u5165\u306b\u81f3\u3089\u305a\u306b\u8cb7\u3044\u7269\u304b\u3054\u3092\u653e\u68c4<\/strong>\u3057\u3066\u3044\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5bfe\u7b56\u3092\u8b1b\u3058\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u308c\u306f\u305a\u3070\u308a\u3001\u6839\u6c17\u3088\u304f\u30e1\u30fc\u30eb\u3092\uff08\u5185\u5bb9\u3092\u6539\u5584\u3057\u306a\u304c\u3089\uff09\u9001\u4fe1\u3057\u7d9a\u3051\u308b\u3053\u3068\u3002<\/p>\n<p>Barilliance\u306b\u3088\u308b\u3068\u3001\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u306e<a href=\"https:\/\/www.barilliance.com\/cart-abandonment-rate-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">8.24%<\/a>\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3063\u3066\u304a\u308a\u3001\u5e73\u5747\u7684\u306a\u30e1\u30fc\u30eb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e1%\u5f37\u3088\u308a\u3082\u306f\u308b\u304b\u306b\u9ad8\u3044\u78ba\u7387\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u7d50\u679c\u3001\u6700\u7d42\u7684\u306b\u306f\u5168\u4f53\u306e\u58f2\u4e0a\u30924%\u3001 \u3082\u3057\u304f\u306f\u305d\u308c\u4ee5\u4e0a\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>SaleCycle\u306e\u8abf\u3079\u306b\u3088\u308b\u3068\u3001\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u3092\u5c0e\u5165\u3057\u305f\u5834\u5408\u306e\u5e73\u5747\u58f2\u4e0a\u5411\u4e0a\u7387\u306f\u3001<a href=\"https:\/\/www.salecycle.com\/blog\/featured-en-us\/18-essential-email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">4.43%<\/a>\u3067\u3001\u696d\u7a2e\u306b\u3088\u3063\u3066\u306f6\uff05\u4ee5\u4e0a\u306b\u3082\u3002<\/p>\n<figure id=\"attachment_85673\" aria-describedby=\"caption-attachment-85673\" style=\"width: 587px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85673\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/sales-uplift-through-cart-abandonment-emails-.png\" alt=\"\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u306b\u3088\u308b\u696d\u754c\u5225\u306e\u58f2\u4e0a\u5411\u4e0a\u7387\" width=\"587\" height=\"502\"><figcaption id=\"caption-attachment-85673\" class=\"wp-caption-text\">\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb\u306b\u3088\u308b\u696d\u754c\u5225\u306e\u58f2\u4e0a\u5411\u4e0a\u7387<\/figcaption><\/figure>\n<h2>\u7d50\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u306e\u66f8\u304d\u65b9\u3068\u9001\u4fe1\u6642\u671f<\/h2>\n<p>\u3053\u306e\u8a18\u4e8b\u306e\u7de0\u3081\u304f\u304f\u308a\u3068\u3057\u3066\u3001\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u66f8\u304d\u65b9\u3001\u305d\u3057\u3066\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u3064\u3044\u3066\u3082\u89e6\u308c\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u66dc\u65e5<\/h3>\n<p>\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u306e\u306b\u9069\u3057\u305f\u66dc\u65e5\u306b\u3064\u3044\u3066\u306f\u3001\u696d\u754c\u3084\u8cfc\u8aad\u8005\u5c64\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u300c<strong>\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u30d9\u30b9\u30c8\u306a\u66dc\u65e5<\/strong>\u300d\u3092\u6c7a\u5b9a\u4ed8\u3051\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>GetResponse\u3068Campaign Monitor\u306b\u3088\u308b\u30c7\u30fc\u30bf\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u30b0\u30e9\u30d5\u304b\u3089\u5206\u304b\u308b\u901a\u308a\u3001\u66dc\u65e5\u3054\u3068\u306e\u5e73\u5747\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u306f\u307b\u3068\u3093\u3069\u5dee\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<figure id=\"attachment_85691\" aria-describedby=\"caption-attachment-85691\" style=\"width: 1331px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85691\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/getresponse-day-of-the-week-email.png\" alt=\"\u66dc\u65e5\u5225\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u7d50\u679c\" width=\"1331\" height=\"705\"><figcaption id=\"caption-attachment-85691\" class=\"wp-caption-text\">\u66dc\u65e5\u5225\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u7d50\u679c<\/figcaption><\/figure>\n<p>\u9031\u672b\u306f\u5e73\u65e5\u3068\u6bd4\u3079\u3066\u3084\u3084\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u843d\u3061\u3001\u958b\u5c01\u7387\u306b\u3082\u5f71\u97ff\u304c\u51fa\u307e\u3059\u304c\u3001CTR\u306f\u6a2a\u3070\u3044\u72b6\u614b\u3002<\/p>\n<figure id=\"attachment_85681\" aria-describedby=\"caption-attachment-85681\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85681\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/Global-benchmarks-2020-averages-by-day-campaign-monitor.png\" alt=\"\u5e73\u65e5\u5225\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u7d50\u679c\" width=\"1500\" height=\"753\"><figcaption id=\"caption-attachment-85681\" class=\"wp-caption-text\">\u5e73\u65e5\u5225\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u7d50\u679c<\/figcaption><\/figure>\n<p>\u5e73\u65e5\u306b\u95a2\u3057\u3066\u8a00\u3048\u3070\u3001\u4ed6\u306e\u66dc\u65e5\u3068\u6bd4\u8f03\u3057\u3066\u3001\u706b\u66dc\u65e5\u306e\u958b\u5c01\u7387\u304c\u82e5\u5e72\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001CTR\uff08Click-through rate\uff09\u306b\u306f\u307b\u307c\u52d5\u304d\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u58f2\u308a\u4e0a\u3052\u3082\u540c\u7a0b\u5ea6\u3067\u3042\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u597d\u304d\u306a\u66dc\u65e5\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u826f\u3044\u304b\u3068\u8a00\u3048\u3070\u3001\u305d\u3046\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-use-mailchimp\/\">MailChimp<\/a>\u306e<a href=\"https:\/\/mailchimp.com\/resources\/insights-from-mailchimps-send-time-optimization-system\/\">\u904e\u53bb\u306e\u8abf\u67fb<\/a>\u306f\u3001\u6700\u3082\u9ad8\u3044\u52b9\u679c\u3092\u751f\u307f\u51fa\u3059\u66dc\u65e5\u306f\u3001\u5206\u91ce\u3084\u4eba\u53e3\u7d71\u8a08\u5b66\u7684\u306a\u8981\u56e0\u306b\u3088\u3063\u3066\u5909\u52d5\u3059\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85677\" aria-describedby=\"caption-attachment-85677\" style=\"width: 672px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85677\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/pasted-image-0-1.png\" alt=\"\u696d\u754c\u5225\u306e\u9031\u672b\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u52b9\u679c\" width=\"672\" height=\"365\"><figcaption id=\"caption-attachment-85677\" class=\"wp-caption-text\">\u696d\u754c\u5225\u306e\u9031\u672b\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u52b9\u679c<\/figcaption><\/figure>\n<p>\u3064\u307e\u308a\u3001\u5404\u66dc\u65e5\u306e\u5e73\u5747\u5024\u306b\u5dee\u306f\u306a\u304f\u3066\u3082\u3001<a href=\"https:\/\/kinsta.com\/blog\/wordpress-ab-testing-tools\/\">A\/B\u30c6\u30b9\u30c8<\/a>\u3092\u5b9f\u65bd\u3057\u3066\u3001\u81ea\u793e\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3068\u3063\u3066\u9069\u5207\u306a\u914d\u4fe1\u65e5\u3092\u6c7a\u5b9a\u3059\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n<p>\u666e\u904d\u7684\u306a\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u7279\u5b9a\u306e\u66dc\u65e5\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u3092\u751f\u307f\u51fa\u305b\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u6642\u9593\u5e2f<\/h3>\n<p>\u4ee5\u4e0b\u306e<a href=\"https:\/\/kinsta.com\/jp\/blog\/mailchimp-alternatives\/#h.s8rodanpl68h\">Omnisend\u306e\u8abf\u67fb<\/a>\u3067\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u65e9\u671d\u306b\u914d\u4fe1\u3059\u308b\u306e\u304c\u6700\u3082\u52b9\u679c\u7684\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85693\" aria-describedby=\"caption-attachment-85693\" style=\"width: 1123px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85693\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/omnisend-best-hour-of-day.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u6700\u9069\u306a\u6642\u9593\u5e2f\" width=\"1123\" height=\"681\"><figcaption id=\"caption-attachment-85693\" class=\"wp-caption-text\">\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u6700\u9069\u306a\u6642\u9593\u5e2f<\/figcaption><\/figure>\n<p>\u958b\u5c01\u7387\u3068\u3044\u3046\u70b9\u3067\u306f\u3001\u5348\u524d7\u6642\u304b\u30899\u6642\u307e\u3067\u306e\u671d\u306e\u6642\u9593\u5e2f\u304c\u9855\u8457\u306b\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u6700\u3082\u5e73\u5747\u8cfc\u5165\u7387\u304c\u9ad8\u307e\u308b\u306e\u306f\u3001\u5348\u5f8c6\u6642\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>GetResponse\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u3053\u306e\u6642\u9593\u5e2f\u306b\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u5fc5\u305a\u3057\u3082\u6700\u826f\u306e\u7d50\u679c\u304c\u5f97\u3089\u308c\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<figure id=\"attachment_85684\" aria-describedby=\"caption-attachment-85684\" style=\"width: 1338px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85684\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/pasted-image-0-2.png\" alt=\"\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u6642\u9593\" width=\"1338\" height=\"678\"><figcaption id=\"caption-attachment-85684\" class=\"wp-caption-text\">\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u6642\u9593<\/figcaption><\/figure>\n<p>\u958b\u5c01\u7387\u304c\u6700\u3082\u9ad8\u3044\u306e\u306f\u3001\u304a\u663c\u6642\u306e\u5348\u5f8c1\u6642\u9803\u3067\u3001\u305d\u308c\u4ee5\u964d\u306b\u306a\u308b\u3068\u6025\u6fc0\u306b\u6e1b\u5c11\u3057\u307e\u3059\u3002<\/p>\n<p>CTR\u3082\u5348\u5f8c6\u6642\u3092\u30d4\u30fc\u30af\u306b\u3001Omnisend\u306e\u30c7\u30fc\u30bf\u3092\u898b\u308c\u3070\u305d\u306e\u5f8c\u306f\u8cfc\u5165\u7387\u306b\u5909\u5316\u306f\u898b\u3089\u308c\u307e\u305b\u3093\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u5348\u524d\u4e2d\u3088\u308a\u3082\u5348\u5f8c6\u6642\u3092\u76ee\u639b\u3051\u3066\u5272\u5f15\u30b3\u30fc\u30c9\u306a\u3069\u306e\u7279\u5178\u4ed8\u304d\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3066\u307f\u308b\u4fa1\u5024\u306f\u3042\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u7406\u60f3\u7684\u306a\u4ef6\u540d\u306e\u9577\u3055<\/h3>\n<p>\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306e\u7406\u60f3\u7684\u306a\u6587\u5b57\u6570\u3068\u306f\u3069\u306e\u304f\u3089\u3044\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4ef6\u540d\u304c\u77ed\u3059\u304e\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3068\u5168\u4f53\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u4e21\u65b9\u306b\u304a\u3044\u3066\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u304c\u4f4e\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306f\u3001100\u6587\u5b57\u4ee5\u4e0b\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001110\u301c140\u6587\u5b57\u306e\u9577\u3044\u4ef6\u540d\u306e\u65b9\u304c\u3001\u30af\u30ea\u30c3\u30af\u7387\u3084\u958b\u5c01\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u3053\u308c\u306f\u82f1\u8a9e\u30a2\u30eb\u30d5\u30a1\u30d9\u30c3\u30c8\u3092\u524d\u63d0\u306b\u3057\u305f\u8abf\u67fb\u7d50\u679c\u3067\u3042\u308a\u3001\u65e5\u672c\u8a9e\u306e\u5834\u5408\u3001\u5927\u307e\u304b\u306b15\u301c20\u6587\u5b57\u7a0b\u5ea6\u3001\u9577\u304f\u3066\u308230\u6587\u5b57\u7a0b\u5ea6\u306b\u53ce\u3081\u308b\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85697\" aria-describedby=\"caption-attachment-85697\" style=\"width: 1308px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85697\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-subject-line-characters.png\" alt=\"\u7406\u60f3\u7684\u306a\u4ef6\u540d\u306e\u9577\u3055\" width=\"1308\" height=\"842\"><figcaption id=\"caption-attachment-85697\" class=\"wp-caption-text\">\u7406\u60f3\u7684\u306a\u4ef6\u540d\u306e\u9577\u3055<\/figcaption><\/figure>\n<p><a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\">Marketo\u306e\u8abf\u3079<\/a>\u3067\u306f\u3001\u30af\u30ea\u30c3\u30af\u7387\u306b\u3082\u540c\u69d8\u306e\u50be\u5411\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u3001\u3042\u308b\u4e00\u5b9a\u3092\u8d85\u3048\u308b\u307e\u3067\u306f\u3001\u9577\u3044\u4ef6\u540d\u306e\u65b9\u304c\u826f\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85674\" aria-describedby=\"caption-attachment-85674\" style=\"width: 1037px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85674\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-subject-line-open-rates.png\" alt=\"\u7406\u60f3\u7684\u306a\u4ef6\u540d\u306e\u9577\u3055\" width=\"1037\" height=\"181\"><figcaption id=\"caption-attachment-85674\" class=\"wp-caption-text\">\u7406\u60f3\u7684\u306a\u4ef6\u540d\u306e\u9577\u3055<\/figcaption><\/figure>\n<p>\u307e\u305f\u3001CTR\uff08\u4e0a\u306e\u56f3\u3067\u306fClicks\uff09\u306b\u307f\u3089\u308c\u308b\u5927\u304d\u306a\u5dee\u306f\u3001\u30b3\u30d4\u30fc\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0\u306e\u8cea\u306b\u5927\u304d\u304f\u4f9d\u5b58\u3057\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u696d\u7a2e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u3082\u3053\u306e\u7d50\u679c\u306f\u7570\u306a\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u898b\u308b\u304b\u3001PC\u3067\u898b\u308b\u304b\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u6587\u5b57\u6570\u3092\u6c17\u306b\u3057\u3066\u77ed\u304f\u53ce\u3081\u3059\u304e\u308b\u5fc5\u8981\u306f\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<h3>\u4ef6\u540d\u306b\u7d75\u6587\u5b57\u306f\u4f7f\u7528\u3059\u308b\u3079\u304d\u304b<\/h3>\n<p>\u4ef6\u540d\u306b<a href=\"https:\/\/kinsta.com\/jp\/blog\/disable-emojis-wordpress\/\">\u7d75\u6587\u5b57<\/a>\u3092\u4f7f\u3046\u3079\u304d\u304b\u5426\u304b\u306b\u3064\u3044\u3066\u306e\u7b54\u3048\u306f\u3001\u300c\u30a4\u30a8\u30b9\u300d\u3067\u3059\u3002<\/p>\n<p>\u7d75\u6587\u5b57\u3092\u542b\u3080\u30e1\u30fc\u30eb\u306f\u5168\u4f53\u306e4\uff05\u4ee5\u4e0b\u3067\u3059\u304c\u3001\u7d75\u6587\u5b57\u306e\u306a\u3044\u30e1\u30fc\u30eb\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3001\u306a\u3093\u3068\u5e73\u5747\u958b\u5c01\u7387\u306f3\uff05\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85686\" aria-describedby=\"caption-attachment-85686\" style=\"width: 1332px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85686\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-subject-line-emoji-usage.png\" alt=\"\u4ef6\u540d\u306e\u7d75\u6587\u5b57\u306e\u4f7f\u7528\u72b6\u6cc1\" width=\"1332\" height=\"226\"><figcaption id=\"caption-attachment-85686\" class=\"wp-caption-text\">\u4ef6\u540d\u306e\u7d75\u6587\u5b57\u306e\u4f7f\u7528\u72b6\u6cc1<\/figcaption><\/figure>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u958b\u5c01\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001\u7d75\u6587\u5b57\u3092\u4f7f\u7528\u3057\u3066\u4ef6\u540d\u306b\u5de5\u592b\u3092\u51dd\u3089\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3067\u3059\u3002<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4ef6\u540d<\/h3>\n<p>\u3067\u306f\u3001\u4ef6\u540d\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308c\u3070\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306f\u5411\u4e0a\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3053\u308c\u306b\u3064\u3044\u3066\u3082\u7b54\u3048\u306f\u300c\u30a4\u30a8\u30b9\u300d\u3067\u3059\u304c\u3001\u5927\u304d\u306a\u9055\u3044\u306f\u898b\u3089\u308c\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u306e\u901a\u308a\u3001\u4ef6\u540d\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30e1\u30fc\u30eb\u306f\u5168\u4f53\u306e12%\u672a\u6e80\u3067\u3001\u958b\u5c01\u7387\u306f0.54%\u3057\u304b\u5411\u4e0a\u3057\u3066\u3044\u306a\u3044\u3053\u3068\u304b\u3089\u3001\u6c7a\u5b9a\u7684\u306a\u7d50\u679c\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<figure id=\"attachment_85675\" aria-describedby=\"caption-attachment-85675\" style=\"width: 1323px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85675\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-subject-line-personalization.png\" alt=\"\u4ef6\u540d\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\" width=\"1323\" height=\"213\"><figcaption id=\"caption-attachment-85675\" class=\"wp-caption-text\">\u4ef6\u540d\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/figcaption><\/figure>\n<p>\u3061\u306a\u307f\u306b\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u4f1a\u793e\u306f\u3001\u30b3\u30d4\u30fc\u30b9\u30ad\u30eb\u3082\u9ad8\u3044\u50be\u5411\u306b\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u304f\u306a\u308b\u4ef6\u540d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9<\/h3>\n<p>\u30af\u30ea\u30c3\u30af\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u3001\u4ef6\u540d\u306b\u53d6\u308a\u5165\u308c\u308b\u3079\u304d\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u8a18\u53f7\u306f\u4f55\u304b\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>GetResponse\u306e\u30c7\u30fc\u30bf\u3067\u306f\u3001\u5e73\u5747\u958b\u5c01\u738722.15%\u3092\u4e0a\u56de\u3063\u3066\u3044\u308b\u306e\u306f\u3001\u3054\u304f\u4e00\u90e8\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u8a18\u53f7\u306b\u9650\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u4ee5\u4e0b\u306e\u30c7\u30fc\u30bf\u306f\u82f1\u8a9e\u3067\u306e\u30e1\u30fc\u30eb\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u7d50\u679c\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_85688\" aria-describedby=\"caption-attachment-85688\" style=\"width: 1340px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85688\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/email-subject-line-phrases.png\" alt=\"\u4ef6\u540d\u306b\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u8a18\u53f7\" width=\"1340\" height=\"794\"><figcaption id=\"caption-attachment-85688\" class=\"wp-caption-text\">\u4ef6\u540d\u306b\u52b9\u679c\u7684\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u3068\u8a18\u53f7<\/figcaption><\/figure>\n<ul>\n<li><strong>Newsletter<\/strong>\uff08\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\uff09\u2500\u958b\u5c01\u738724.09%\u3002\u305f\u3060\u3057\u3001\u5fc5\u305a\u3057\u3082\u30e1\u30fc\u30eb\u3067\u3059\u3050\u306b\u4f55\u304b\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u305f\u3081\u306b\u767b\u9332\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u308b\u958b\u5c01\u3068\u306f\u9650\u3089\u306a\u3044\u3002<\/li>\n<li><strong>FW<\/strong>\uff08Forward: \u8ee2\u9001\uff09\u2500\u958b\u5c01\u738733.18%\u3002\u3057\u304b\u3057\u30b5\u30f3\u30d7\u30eb\u6570\u304c\u975e\u5e38\u306b\u5c11\u306a\u304f\u3001\u3084\u3084\u4e0d\u8aa0\u5b9f\u306a\u5370\u8c61\uff08\u81ea\u52d5\u914d\u4fe1\u30e1\u30fc\u30eb\u3067\u306a\u3044\u3088\u3046\u306b\u898b\u305b\u308b\u6226\u7565\uff09\u3002<\/li>\n<li><strong>PDF<\/strong>\u2500\u958b\u5c01\u738724.54%\u3002\u30e1\u30fc\u30eb\u306b\u6dfb\u4ed8\u3055\u308c\u305f\u30ec\u30dd\u30fc\u30c8\u3084\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306ePDF\u30d5\u30a1\u30a4\u30eb\u304c\u7406\u7531\u3067\u958b\u5c01\u7387\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002<\/li>\n<li><strong>You<\/strong>\u2500\u958b\u5c01\u738715.52%\u3002\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306b\u3053\u306e\u5358\u8a9e\u304c\u975e\u63a8\u5968\u3067\u3042\u308b\u3053\u3068\u3092\u793a\u5506\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h3>GIF\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u4f7f\u3063\u305f\u30e1\u30fc\u30eb\u914d\u4fe1<\/h3>\n<p>\u30e1\u30fc\u30eb\u306f\u3082\u306f\u3084\u3001\u9577\u304f\u3066\u9000\u5c48\u306a\u9759\u7684\u30c6\u30ad\u30b9\u30c8\u306b\u7e1b\u3089\u308c\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u4ef6\u540d\u306b\u7d75\u6587\u5b57\u3092\u53d6\u308a\u5165\u308c\u308b\u4ee5\u4e0a\u306e\u5de5\u592b\u3092\u51dd\u3089\u3057\u3001\u30e1\u30fc\u30eb\u8cfc\u8aad\u8005\u306e\u5fc3\u3092\u63b4\u3082\u3046\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/image-file-types\/#3-gif--graphics-interchange-format\">GIF\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u305d\u306e\u4e00\u4f8b\u3067\u3001 56.5%\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5c11\u306a\u304f\u3068\u3082\u4e00\u90e8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306bGIF\u3092\u4f7f\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85682\" aria-describedby=\"caption-attachment-85682\" style=\"width: 1150px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85682\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/animated-gif-email.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3067\u306eGIF\u306e\u4f7f\u7528\u7387\" width=\"1150\" height=\"1600\"><figcaption id=\"caption-attachment-85682\" class=\"wp-caption-text\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3067\u306eGIF\u306e\u4f7f\u7528\u7387<\/figcaption><\/figure>\n<p>\u65b0\u6a5f\u80fd\u306e\u7d39\u4ecb\u3084\u65b0\u5546\u54c1\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u306a\u3069\u3001GIF\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u6d3b\u7528\u65b9\u6cd5\u306f\u3055\u307e\u3056\u307e\u3002\u307e\u305f\u3001\u5fd8\u308c\u305a\u306b\u30e1\u30fc\u30eb\u306b<a href=\"https:\/\/kinsta.com\/blog\/best-fonts-for-email\/\">\u9069\u5207\u306a\u30d5\u30a9\u30f3\u30c8<\/a>\u3092\u9078\u629e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u306e\u6700\u9069\u5316\u306b\u5f79\u7acb\u3064\u91cd\u8981\u306a\u6e2c\u5b9a\u57fa\u6e96<\/h3>\n<p>\u3069\u306e\u3088\u3046\u306a\u6307\u6a19\u306b\u6ce8\u76ee\u3059\u308c\u3070\u3001\u30e1\u30fc\u30eb\u306e<a href=\"https:\/\/kinsta.com\/blog\/email-marketing-tips\/\">\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9<\/a>\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u9593\u3067\u306f\u3001CTR\u3001\u958b\u5c01\u7387\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c<a href=\"https:\/\/ascend2.com\/3-ways-to-improve-email-effectiveness-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">3\u5927\u6307\u6a19<\/a>\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/most-effective-metrics-for-measuring-email-chart-ascend2.png\" alt=\"\u6700\u3082\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30e1\u30c8\u30ea\u30af\u30b9\" width=\"800\" height=\"535\"><figcaption class=\"wp-caption-text\">\u6700\u3082\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u30e1\u30c8\u30ea\u30af\u30b9<\/figcaption><\/figure>\n<p>\u91cd\u8981\u306a\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u306e\u6539\u5584\u70b9\u3084\u52a0\u3048\u305f\u5909\u66f4\u306e\u52b9\u679c\u306a\u3069\u3092\u7c21\u5358\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>1\u901a\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u8cbb\u3084\u3059\u6642\u9593<\/h3>\n<p>\u591a\u304f\u306e\u4f1a\u793e\u304c\u30011\u901a\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306b<a href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\/\">\u6570\u9031\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b<\/a>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85696\" aria-describedby=\"caption-attachment-85696\" style=\"width: 992px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85696\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/time-spent-on-a-single-email.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u6642\u9593\" width=\"992\" height=\"634\"><figcaption id=\"caption-attachment-85696\" class=\"wp-caption-text\">\u30e1\u30fc\u30eb\u5236\u4f5c\u306b\u304b\u304b\u308b\u6642\u9593<\/figcaption><\/figure>\n<p>\u3053\u308c\u307b\u3069\u6642\u9593\u3092\u8981\u3059\u308b\u306e\u306f\u3001\u30d6\u30ec\u30a4\u30f3\u30b9\u30c8\u30fc\u30df\u30f3\u30b0\u304b\u3089\u691c\u8a3c\u30fb\u627f\u8a8d\u307e\u3067\u306b\u3001\u7d30\u304b\u304f\u8a08\u753b\u3055\u308c\u305f\u4f55\u6bb5\u968e\u3082\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u8e0f\u3080\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u5c0f\u898f\u6a21\u306a\u30c1\u30fc\u30e0\u3067\u3042\u308c\u3070\u30011\u901a\u306e\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u306b\u305d\u3053\u307e\u3067\u306e\u6642\u9593\u306f\u304b\u304b\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u30011\u901a\u306e\u30e1\u30fc\u30eb\u306b\u6570\u30f6\u6708\u306e\u6642\u9593\u3092\u304b\u3051\u308b\u4f1a\u793e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u7684\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001\u5e38\u306b<a href=\"https:\/\/www.litmus.com\/resources\/state-of-email-workflows\/\">\u5c11\u306a\u304f\u3068\u30825\u901a<\/a>\u306e\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85695\" aria-describedby=\"caption-attachment-85695\" style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85695\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/emails-in-production-at-same-time.png\" alt=\"\u5e38\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u306e\u6570\" width=\"1000\" height=\"641\"><figcaption id=\"caption-attachment-85695\" class=\"wp-caption-text\">\u5e38\u306b\u4f5c\u6210\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u306e\u6570<\/figcaption><\/figure>\n\n<h3>\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u6642\u306b\u529b\u3092\u5165\u308c\u308b\u3079\u304d\u3053\u3068<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u969b\u3001\u4f55\u306b\u6700\u3082\u6642\u9593\u3068\u30ea\u30bd\u30fc\u30b9\u3092\u6295\u3058\u308b\u3079\u304d\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/responsive-web-design\/\">\u30c7\u30b6\u30a4\u30f3<\/a>\u3001\u30b3\u30fc\u30c9\u306e\u8a18\u8ff0\u3001\u78ba\u8a8d\u3068\u627f\u8a8d\u306b\u591a\u304f\u306e\u6642\u9593\u304c\u8cbb\u3084\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_85683\" aria-describedby=\"caption-attachment-85683\" style=\"width: 995px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-85683\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2020\/12\/time-spent-on-email-stages.png\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6642\u9593\u6295\u8cc7\u306e\u5272\u5408\" width=\"995\" height=\"921\"><figcaption id=\"caption-attachment-85683\" 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