{"id":46820,"date":"2023-06-14T16:01:58","date_gmt":"2023-06-14T07:01:58","guid":{"rendered":"https:\/\/kinsta.com\/jp\/?p=46820&#038;preview=true&#038;preview_id=46820"},"modified":"2023-08-24T21:05:57","modified_gmt":"2023-08-24T12:05:57","slug":"how-do-apps-make-money","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/how-do-apps-make-money\/","title":{"rendered":"\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u6226\u756510\u9078\uff08\u5b9f\u8a3c\u6e08\u307f\uff09"},"content":{"rendered":"<p>\u4e16\u754c\u4e2d\u306b\u4f55\u767e\u3082\u306e\u30a2\u30d7\u30ea\u3067\u6ea2\u308c\u3001\u3055\u3089\u306b\u5897\u3048\u7d9a\u3051\u308b\u4eca\u65e5\u3067\u306f\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u5bfe\u3059\u308b\u52b9\u679c\u7684\u306a\u6226\u7565\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u304c\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3092\u76ee\u7684\u306b\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30a2\u30d7\u30ea\u3067\u3042\u3063\u3066\u3082\u3001\u53ce\u76ca\u5316\u3059\u308b\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7121\u6599\u306e\u96fb\u5353\u30a2\u30d7\u30ea\u3067\u5c0f\u3055\u306a\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u9ad8\u5ea6\u306a\u5065\u5eb7\u7ba1\u7406\u30a2\u30d7\u30ea\u3067\u6709\u6599\u4f1a\u54e1\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u610f\u3057\u305f\u308a\u306a\u3069\u3002<\/p>\n<p>\u3068\u306f\u8a00\u3048\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u6226\u7565\u306f\u30a2\u30d7\u30ea\u306e\u6570\u307b\u3069\u7121\u6570\u306b\u5b58\u5728\u3057\u307e\u3059\u3002\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306e\u57fa\u672c\u3092\u3054\u7d39\u4ecb\u3057\u3001\u53ce\u76ca\u5316\u306e\u65b9\u6cd5\u306e\u6bd4\u8f03\u3084\u3001\u53ce\u76ca\u3092\u4f38\u3070\u3059\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>\u30a2\u30d7\u30ea\u3067\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u306b\u306f<\/h2>\n<p>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306f\u3001\u5358\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u3092\u8cfc\u5165\u3057\u3066\u3082\u3089\u3046\u3060\u3051\u306b\u7559\u307e\u308a\u307e\u305b\u3093\u3002\u5b9f\u306f\u3001\u7121\u6599\u30a2\u30d7\u30ea\u306f\u53ce\u76ca\u6027\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3053\u3068\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u7121\u6599\u30a2\u30d7\u30ea\u3067\u4f55\u5343\u30c9\u30eb\u3001\u4f55\u767e\u4e07\u30c9\u30eb\u306e\u5927\u304d\u306a\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Worldwide-app-revenue.png\" alt=\"2023\u5e74\u3001\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u58f2\u4e0a\u306f9\u51043,000\u4e07\u30c9\u30eb\u4ee5\u4e0a\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\uff08\u51fa\u5178: Tekrevol\uff09\" width=\"1000\" height=\"743\"><figcaption class=\"wp-caption-text\">2023\u5e74\u3001\u4e16\u754c\u306e\u30a2\u30d7\u30ea\u58f2\u4e0a\u306f9\u51043,000\u4e07\u30c9\u30eb\u4ee5\u4e0a\u306b\u9054\u3059\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.tekrevol.com\/blogs\/how-much-money-can-app-make\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tekrevol<\/a>\uff09<\/figcaption><\/figure>\n<p>\u305d\u306e\u7b54\u3048\u306f\u3001\u512a\u308c\u305f\u53ce\u76ca\u5316\u6226\u7565\u306b\u3042\u308a\u307e\u3059\u3002\u30a2\u30d7\u30ea\u3092\u53ce\u76ca\u5316\u3059\u308b\u65b9\u6cd5\u3068\u3057\u3066\u307e\u305a\u601d\u3044\u3064\u304f\u306e\u306f\u3001\u304a\u305d\u3089\u304f\u5229\u7528\u958b\u59cb\u6642\u306b\u5229\u7528\u6599\u91d1\u3092\u8acb\u6c42\u3059\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u3057\u304b\u3057\u3001\u4ed6\u306b\u3082\u52b9\u679c\u7684\u306a\u6226\u7565\u304c\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u3064\u3044\u3066\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3068\u306f<\/h3>\n<p>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u3068\u306f\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u8005\u304b\u3089\u53ce\u76ca\u3092\u5f97\u308b\u30d7\u30ed\u30bb\u30b9\u3002<\/p>\n<p>\u53ce\u76ca\u5316\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u306e\u591a\u304f\u306f\u3001\u8907\u6570\u306e\u53ce\u76ca\u5316\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u307e\u3059\u3002\u6b63\u3057\u3044\u6226\u7565\u3092\u8b1b\u3058\u308b\u306b\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306b\u3001\u305d\u3057\u3066\u306a\u305c\u30a2\u30d7\u30ea\u3092\u4f7f\u7528\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u5fc3\u7406\u3001\u305d\u3057\u3066\u30a2\u30d7\u30ea\u306e\u76ee\u7684\u3092\u771f\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u5834\u5408\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u306f<a href=\"https:\/\/kinsta.com\/jp\/topics\/paid-advertising\/\">\u5e83\u544a<\/a>\u306e\u5b58\u5728\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n<figure style=\"width: 663px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/App-monetization-ads.png\" alt=\"\u30a2\u30d7\u30ea\u5185\u3067\u306e\u5e83\u544a\u8868\u793a\u306f\u52b9\u679c\u7684\u306a\u53ce\u76ca\u5316\u306e\u624b\u6cd5\uff08\u51fa\u5178: Creatopy\uff09\" width=\"663\" height=\"449\"><figcaption class=\"wp-caption-text\">\u30a2\u30d7\u30ea\u5185\u3067\u306e\u5e83\u544a\u8868\u793a\u306f\u52b9\u679c\u7684\u306a\u53ce\u76ca\u5316\u306e\u624b\u6cd5\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.creatopy.com\/create\/mobile-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">Creatopy<\/a>\uff09<\/figcaption><\/figure>\n<p>\u4f8b\u3048\u3070\u3001\u753b\u9762\u4e0a\u90e8\u306b\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u30dd\u30a4\u30f3\u30c8\u3092\u5f97\u308b\u306e\u3068\u5f15\u304d\u63db\u3048\u306b\u52d5\u753b\u5f62\u5f0f\u306eCM\u3092\u8868\u793a\u3057\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u304c\u5206\u6790\u3084\u4eca\u5f8c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u7528\u306b\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u591a\u304f\u306e\u30a2\u30d7\u30ea\u304c\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u672c\u8cea\u7684\u306b\u53ce\u76ca\u5316\u3055\u308c\u308b\u30a2\u30d7\u30ea\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u500b\u4eba\u5411\u3051\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30a2\u30d7\u30ea\u3084\u3001\u65e2\u5b58\u306eEC\u30b5\u30a4\u30c8\uff08eBay\u3084Amazon\u306a\u3069\uff09\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306a\u3069\u3002<\/p>\n<p>\u307e\u305f\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3084\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u306e\u3082\u4e00\u822c\u7684\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u7279\u306b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/mobile-vs-desktop-market-share\/\">\u30e2\u30d0\u30a4\u30eb\u7aef\u672b<\/a>\u306b\u7559\u307e\u3089\u305a\u3001\u30c6\u30ec\u30d3\u3001\u81ea\u52d5\u8eca\u3001\u30b9\u30de\u30fc\u30c8\u5bb6\u96fb\u306a\u3069\u306b\u3082\u5c55\u958b\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u5b9a\u756a\u306e\u53ce\u76ca\u5316\u6226\u7565\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u5f62\u614b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u305f\u304c\u3063\u3066\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u306f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306e\u67a0\u3092\u8d85\u3048\u3066\u6226\u7565\u3092\u7df4\u308b\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002\u4eca\u5f8c\u3057\u3070\u3089\u304f\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306b\u6700\u3082\u591a\u304f\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u53ce\u76ca\u5316\uff09\u306e\u6a5f\u4f1a\u304c\u3042\u308b\u3068\u4e88\u60f3\u3055\u308c\u307e\u3059\u304c\u3001\u7279\u5b9a\u306e\u88fd\u54c1\u3001\u30b5\u30fc\u30d3\u30b9\u3001\u307e\u305f\u306f\u4f53\u9a13\u306b\u304a\u3044\u3066\u306f\u3001\u4ed6\u306e\u7aef\u672b\u306e\u65b9\u304c\u512a\u308c\u3066\u3044\u308b\u53ef\u80fd\u6027\u3082\u5426\u3081\u307e\u305b\u3093\u3002<\/p>\n<p>\u3044\u305a\u308c\u306b\u3057\u3066\u3082\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u306f\u9069\u5207\u306a\u6226\u7565\u304c\u5fc5\u8981\u3067\u3059\u3002\u7d9a\u3044\u3066\u3001\u3069\u306e\u3050\u3089\u3044\u306e\u53ce\u76ca\u304c\u671b\u3081\u308b\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u7121\u6599\u30a2\u30d7\u30ea\u3067\u3069\u306e\u7a0b\u5ea6\u53ce\u76ca\u3092\u751f\u307f\u51fa\u305b\u308b\u306e\u304b<\/h3>\n<p>\u4e00\u8a00\u3067\u8a00\u3048\u3070\u3001\u30a2\u30d7\u30ea\u306b\u3088\u308a\u3051\u308a\u3067\u3059\u3002<\/p>\n<p>\u5e74\u9593\u6570\u767e\u4e07\u30c9\u30eb\u306e\u53ce\u76ca\u3092\u3086\u3046\u306b\u751f\u307f\u51fa\u3059\u7121\u6599\u30a2\u30d7\u30ea\u306f\u591a\u6570\u3042\u308b\u3082\u306e\u306e\u3001\u901a\u5e38\u3053\u308c\u306f\u4f8b\u5916\u7684\u3067\u3059\u3002\u3068\u306f\u8a00\u3048\u3001\u4f55\u5343\u3082\u306e\u7121\u6599\u30a2\u30d7\u30ea\u304c\u3001\u6bce\u6708\u5c11\u306a\u304f\u3068\u3082\u6570\u5343\u30c9\u30eb\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u3082\u307e\u305f\u4e8b\u5b9f\u3002<\/p>\n<p>\u3067\u306f\u3001\u901a\u5e38\u306f\u3069\u306e\u304f\u3089\u3044\u306e\u53ce\u76ca\u3092\u671f\u5f85\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u6570\u5b57\u306f\u3001\u30a2\u30d7\u30ea\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u3001\u540c\u3058\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u30e2\u30c7\u30eb\uff08\u30af\u30ea\u30c3\u30af\u5358\u4fa1\u3001CPM\uff09\u3092\u63a1\u7528\u3057\u3066\u3082\u3001\u30a2\u30d7\u30ea\u306e\u30b8\u30e3\u30f3\u30eb\u3001\u30e6\u30fc\u30b6\u30fc\u6570\u3001\u4f7f\u7528\u30c7\u30d0\u30a4\u30b9\u3001\u56fd\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306b\u306f\u3001\u30a2\u30d7\u30ea\u5074\u3082\u5e83\u544a\u4e3b\u3082\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u30d9\u30fc\u30b9\u306e\u53ce\u76ca\u3092\u6c7a\u5b9a\u3059\u308b\u91cd\u8981\u306a\u6307\u6a19\u3068\u3057\u3066eCPM\uff08effective Cost Per Mille\u306e\u7565\uff1a1,000\u56de\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3067\u767a\u751f\u3059\u308b\u8cbb\u7528\uff09\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 750px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Global-eCPMs.png\" alt=\"\u56fd\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u4e16\u754c\u5e73\u5747eCPM\uff08\u51fa\u5178: Appodeal \/ Business of Apps\uff09\" width=\"750\" height=\"542\"><figcaption class=\"wp-caption-text\">\u56fd\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u306e\u4e16\u754c\u5e73\u5747eCPM\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.businessofapps.com\/insights\/2020-monetization-performance-index-unveils-impact-of-covid-19-on-ecpms-of-in-app-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\">Appodeal \/ Business of Apps<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30a2\u30d7\u30ea\u5185\u306e<a href=\"https:\/\/kinsta.com\/blog\/ad-networks\/\">\u5e83\u544a<\/a>\u8868\u793a\u3067\u306f\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u53ce\u76ca\u3092\u898b\u8fbc\u3081\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>2020\u5e74\u3001\u7c73\u56fd\u306b\u304a\u3051\u308b\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u30d0\u30ca\u30fc\u5e83\u544a\u306e\u5e73\u5747eCPM\u306f\u3001Android\u30a2\u30d7\u30ea\u30670.37\u30c9\u30eb\u3001iPhone\u30a2\u30d7\u30ea\u30670.46\u30c9\u30eb\u3002\u3064\u307e\u308a\u30011\u65e5\u3042\u305f\u308a5,000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u53d7\u3051\u308b\u30d0\u30ca\u30fc\u5e83\u544a\u3092\u8868\u793a\u3059\u308b\u7c73\u56fd\u30d9\u30fc\u30b9\u306eiPhone\u30a2\u30d7\u30ea\u306f\u30011\u65e5\u5e73\u57472.30\u30c9\u30eb\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u8a08\u7b97\u3059\u308b\u3068\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u306b\u9ad8\u3044\u53ce\u76ca\u6027\u304c\u3042\u308b\u3068\u306f\u6c7a\u3057\u3066\u8a00\u3048\u307e\u305b\u3093\u304c\u3001\u3042\u304f\u307e\u3067\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u53ce\u76ca\u5316\u3059\u308b\u624b\u6cd5\u306e1\u3064\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u52d5\u753b\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u306a\u3069\u306e\u4ed6\u306e\u5e83\u544a\u3067\u306f\u3001\u3088\u308a\u9ad8\u3044eCPM\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u304c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/application-developer\/\">\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u958b\u767a\u8005<\/a>\u306f\u3001\u3088\u308a\u5f37\u529b\u306a\u53ce\u76ca\u6e90\u3092\u5f97\u308b\u305f\u3081\u3001\u6709\u6599\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u63a1\u7528\u3092\u691c\u8a0e\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h3>\u7121\u6599\u3001\u6709\u6599\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u306e\u6bd4\u8f03<\/h3>\n<p>\u5358\u306b\u30e6\u30fc\u30b6\u30fc\u306b\u8ab2\u91d1\u3059\u308c\u3070\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3053\u308d\u3001\u3042\u3048\u3066\u30a2\u30d7\u30ea\u3092\u7121\u6599\u63d0\u4f9b\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3068\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Free-app-pros-cons.png\" alt=\"\u7121\u6599\u30a2\u30d7\u30ea\u306f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u304c\u5897\u3048\u3066\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5897\u3048\u308b\u3068\u306f\u9650\u3089\u306a\u3044\uff08\u51fa\u5178: CleverTap\uff09\" width=\"1600\" height=\"1232\"><figcaption class=\"wp-caption-text\">\u7121\u6599\u30a2\u30d7\u30ea\u306f\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u6570\u304c\u5897\u3048\u3066\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5897\u3048\u308b\u3068\u306f\u9650\u3089\u306a\u3044\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/clevertap.com\/blog\/freemium-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">CleverTap<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30a2\u30d7\u30ea\u3092\u7121\u6599\u3067\u30ea\u30ea\u30fc\u30b9\u3059\u308b\u3053\u3068\u306b\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305a1\u3064\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u652f\u6255\u3044\u304c\u4e0d\u8981\u306a\u3053\u3068\u304b\u3089\u3001\u3088\u308a\u8a55\u4fa1\u306e\u9ad8\u3044\u30ec\u30d3\u30e5\u30fc\u3092\u53d7\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u70b9\u3002<\/p>\n<p>\u7121\u6599\u30a2\u30d7\u30ea\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u4f7f\u7528\u3057\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u308b\u3053\u3068\u3067\u3001\u4f59\u5206\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5229\u7528\u3057\u3066\u3001\u7570\u306a\u308b\u30bf\u30a4\u30d7\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u57fa\u3065\u304f\u8907\u6570\u306e\u53ce\u76ca\u6e90\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u7121\u6599\u3067\u30a2\u30d7\u30ea\u3092\u5229\u7528\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/recurring-revenue-model\/\">\u6709\u6599\u4f1a\u54e1<\/a>\u306b\u306a\u308b\u3068\u5e83\u544a\u304c\u975e\u8868\u793a\u306b\u306a\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u6a5f\u80fd\u304c\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306a\u3069\u3002<\/p>\n<p>\u7121\u6599\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u304a\u3044\u3066\u306f\u3001\u5de5\u592b\u3092\u51dd\u3089\u3057\u305f\u53ce\u5165\u6e90\u306e\u78ba\u4fdd\u3060\u3051\u3067\u306a\u304f\u3001\u53ce\u76ca\u306e\u4e0d\u5b89\u5b9a\u6027\u3084\u5168\u4f53\u7684\u306b\u4f4e\u3044\u30e6\u30fc\u30b6\u30fc\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306b\u3082\u5bfe\u51e6\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u3001\u5229\u7528\u53ef\u80fd\u306a\u30a2\u30d7\u30ea\u306e\u5927\u534a\u304c\u3059\u3067\u306b\u7121\u6599\u3067\u3042\u308b\u305f\u3081\u3001\u6570\u3042\u308b\u30a2\u30d7\u30ea\u306b\u5dee\u3092\u3064\u3051\u3066\u3001\u30a2\u30d7\u30ea\u30b9\u30c8\u30a2\u3067\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u306e\u306f\u81f3\u96e3\u306e\u696d\u3067\u3059\u3002<\/p>\n<p>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\uff08\u7121\u6599\u3068\u6709\u6599\u306e\u878d\u5408\uff09\u306f\u3001\u3053\u306e\u3088\u3046\u306a\u61f8\u5ff5\u70b9\u3092\u89e3\u6d88\u3059\u308b\u306e\u306b\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u306e1\u3064\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Freemium-vs-premium.png\" alt=\"\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3068\u6709\u6599\u30e2\u30c7\u30eb\u306f\u30b7\u30ca\u30ea\u30aa\u306b\u3088\u3063\u3066\u3069\u3061\u3089\u3082\u52b9\u679c\u7684\uff08\u51fa\u5178: CleverTap\uff09\" width=\"1600\" height=\"800\"><figcaption class=\"wp-caption-text\">\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3068\u6709\u6599\u30e2\u30c7\u30eb\u306f\u30b7\u30ca\u30ea\u30aa\u306b\u3088\u3063\u3066\u3069\u3061\u3089\u3082\u52b9\u679c\u7684\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/clevertap.com\/blog\/freemium-apps\/\" target=\"_blank\" rel=\"noopener noreferrer\">CleverTap<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3068\u306f\u3001\u30a2\u30d7\u30ea\u306e\u57fa\u672c\u6a5f\u80fd\u3092\u7121\u6599\u63d0\u4f9b\u3057\u3001\u305d\u306e\u5f8c\u3088\u308a\u9ad8\u5ea6\u306a\u6a5f\u80fd\u306b\u306f\u6709\u6599\u3067\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u4ed5\u7d44\u307f\u3067\u3059\u3002\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u306f\u3001\u5e45\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u304a\u308a\u3001\u30b2\u30fc\u30e0\u5185\u8ab2\u91d1\u304b\u3089\u6709\u6599\u306e\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u306f\u3001\u5229\u7528\u3057\u3084\u3059\u304f\u3001\u6f5c\u5728\u7684\u306a\u5e02\u5834\u898f\u6a21\u304c\u5927\u304d\u3044\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u6c17\u306b\u5165\u3063\u3066\u3082\u3089\u3048\u308b\u30b7\u30f3\u30d7\u30eb\u3067\u57fa\u672c\u7684\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u306a\u304c\u3089\u3001\u3055\u3089\u306a\u308b\u6a5f\u80fd\u3092\u6c42\u3081\u308b\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u8ffd\u52a0\u6a5f\u80fd\u3092\u7528\u610f\u3057\u3066\u3001\u8ffd\u52a0\u306e\u53ce\u5165\u3092\u78ba\u4fdd\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7121\u6599\u3068\u6709\u6599\u306e\u4e21\u65b9\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u4f9b\u3067\u304d\u308b\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u306f\u3001\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u306b\u7406\u60f3\u7684\u306a\u30e2\u30c7\u30eb\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5c02\u9580\u7684\u3067\u3001\u7279\u5b9a\u306e\u9700\u8981\u3092\u6301\u3064\u30cb\u30c3\u30c1\u306a\u30a2\u30d7\u30ea\u306b\u306f\u3001\u6709\u6599\u30a2\u30d7\u30ea\u304c\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u306b\u7279\u5316\u3057\u305f\u30a2\u30d7\u30ea\u306f\u3001\u7af6\u5408\u304c\u5c11\u306a\u304f\u3001\u305d\u308c\u3092\u6c42\u3081\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u3059\u3067\u306b\u5fc5\u8981\u3060\u3068\u308f\u304b\u3063\u3066\u3044\u308b\u6709\u6599\u6a5f\u80fd\u306b\u5148\u884c\u6295\u8cc7\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3068\u306f\u8a00\u3048\u3001\u3082\u3061\u308d\u3093\u30a2\u30d7\u30ea\u304c\u5358\u4e00\u306e\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u30e2\u30c7\u30eb\u3084<a href=\"https:\/\/kinsta.com\/blog\/race-to-the-bottom\/\">\u4fa1\u683c\u6226\u7565<\/a>\u306b\u56fa\u57f7\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4ee5\u4e0b\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u3054\u7d39\u4ecb\u3059\u308b\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u306b\u6709\u7528\u306a\u5b9f\u8a3c\u6e08\u307f\u306e\u53ce\u76ca\u5316\u6226\u7565\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u6226\u756510\u9078<\/h2>\n<p>\u30a2\u30d7\u30ea\u53ce\u76ca\u5316\u306e\u57fa\u672c\u3084\u30a2\u30d7\u30ea\u306e\u7a2e\u985e\u3092\u62bc\u3055\u3048\u305f\u3068\u3053\u308d\u3067\u3001\u65e9\u901f\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/App-business-models.png\" alt=\"\u307b\u307c\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u306b\u306f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u3042\u308b\uff08\u51fa\u5178: Itobuz\uff09\" width=\"1024\" height=\"536\"><figcaption class=\"wp-caption-text\">\u307b\u307c\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u306b\u306f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u304c\u3042\u308b\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/itobuz.com\/blog\/app-monetization-in-2021-guide-with-10-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Itobuz<\/a>\uff09<\/figcaption><\/figure>\n<p>\u307b\u307c\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u306b\u306f\u3001\u305d\u308c\u305e\u308c\u9069\u3057\u305f\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3084\u53ce\u76ca\u5316\u6226\u7565\u304c\u3042\u308a\u307e\u3059\u3002\u4ee5\u4e0b\u3001\u7279\u306b\u4e00\u822c\u7684\u306a\u3082\u306e\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>1. \u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\uff08\u6709\u6599\u6a5f\u80fd\u306e\u63d0\u4f9b\uff09<\/h3>\n<p>\u5148\u306b\u3082\u89e6\u308c\u307e\u3057\u305f\u304c\u3001\u7121\u6599\u3068\u6709\u6599\u306e\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u306f\u3001\u975e\u5e38\u306b\u4eba\u6c17\u306e\u9ad8\u3044\u53ce\u76ca\u5316\u6226\u7565\u3067\u3059\u3002<\/p>\n<figure style=\"width: 852px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Freemium-model.png\" alt=\"Spotify\u306f\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u306e\u6210\u529f\u4f8b\" width=\"852\" height=\"899\"><figcaption class=\"wp-caption-text\">Spotify\u306f\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u306e\u6210\u529f\u4f8b<\/figcaption><\/figure>\n<p>\u30a2\u30d7\u30ea\u5229\u7528\u8005\u306e\u7acb\u5834\u306b\u7acb\u3063\u3066\u8003\u3048\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u4e16\u754c\u4e2d\u306b\u6570\u3048\u304d\u308c\u306a\u3044\u307b\u3069\u306e\u30a2\u30d7\u30ea\u304c\u5b58\u5728\u3059\u308b\uff08\u3057\u304b\u3082\u540c\u3058\u6a5f\u80fd\u3092\u6301\u3063\u305f\u30a2\u30d7\u30ea\u304c\u8907\u6570\u3042\u308b\uff09\u4e2d\u3067\u30011\u3064\u306e\u30a2\u30d7\u30ea\u3092\u9078\u3093\u3067\u3044\u304d\u306a\u308a\u8cfc\u5165\u3059\u308b\u524d\u306b\u3001\u305d\u306e\u30a2\u30d7\u30ea\u3092\u300c\u304a\u8a66\u3057\u300d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u3088\u308a\u6c17\u8efd\u306b\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u306e\u7121\u6599\u7248\u306f\u3001\u3044\u308f\u3086\u308b\u300c\u7121\u6599\u304a\u8a66\u3057\u671f\u9593\u300d\u3068\u8a00\u3048\u307e\u3059\u3002\u307b\u3068\u3093\u3069\u306e\u5229\u7528\u8005\u304c\u3001\u7121\u6599\u7248\u306e\u6a5f\u80fd\u3067\u5341\u5206\u3068\u611f\u3058\u305f\u3068\u3057\u3066\u3082\u3001\u4e00\u5b9a\u6570\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6709\u6599\u7248\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3067\u3001\u5b89\u5b9a\u3057\u305f\u53ce\u76ca\u3092\u78ba\u4fdd\u3067\u304d\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u306eSpotify\u306f\u3001<a href=\"https:\/\/www.macrotrends.net\/stocks\/charts\/SPOT\/spotify-technology\/revenue\" target=\"_blank\" rel=\"noopener noreferrer\">2022\u5e74\u306b120\u5104\u30c9\u30eb<\/a>\u4ee5\u4e0a\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>2. \u6709\u6599\u30a2\u30d7\u30ea<\/h3>\n<p>\u5e83\u544a\u8868\u793a\u306a\u3057\u3067\u30a2\u30d7\u30ea\u3092\u53ce\u76ca\u5316\u3059\u308b\u65b9\u6cd5\u3092\u691c\u8a0e\u3055\u308c\u3066\u3044\u308b\u65b9\u3082\u3044\u308b\u306f\u305a\u3002\u305d\u306e1\u3064\u306e\u7b54\u3048\u306f\u3001\u30a2\u30d7\u30ea\u306e\u6709\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u5316\u3067\u3059\u3002<\/p>\n<p>\u6709\u6599\u30a2\u30d7\u30ea\u306f\u5fc5\u305a\u3057\u3082\u826f\u3044\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u306f\u306a\u3044\u3082\u306e\u306e\u3001\u305d\u306e\u30a2\u30d7\u30ea\u304c\u672c\u5f53\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u6301\u3063\u3066\u3044\u308b\u3001\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30fc\u304b\u3089\u9ad8\u3044\u8a55\u4fa1\u3092\u53d7\u3051\u3066\u3044\u308b\u3082\u306e\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u4eba\u306f\u8cfc\u5165\u306b\u4e8c\u306e\u8db3\u3092\u8e0f\u3080\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u6709\u6599\u30e2\u30c7\u30eb\u3067\u30a2\u30d7\u30ea\u3092\u6210\u529f\u3055\u305b\u308b\u306b\u306f\u3001\u71b1\u5fc3\u306a\u9867\u5ba2\u30d9\u30fc\u30b9\u3092\u6301\u3064\u30cb\u30c3\u30c1\u306a\u5206\u91ce\u3092\u72d9\u3044\u307e\u3057\u3087\u3046\u3002\u7279\u5b9a\u306e\u9700\u8981\u3092\u6e80\u305f\u3059\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3067\u304d\u308c\u3070\u3001\u6709\u6599\u5316\u306f\u305d\u308c\u307b\u3069\u5927\u304d\u306a\u554f\u984c\u3067\u306f\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u8a55\u5224\u304c\u307e\u3060\u78ba\u7acb\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u3001\u9650\u5b9a\u7684\u306a\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u96c6\u3081\u3001\u6709\u6599\u30e2\u30c7\u30eb\u306b\u79fb\u884c\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h3>3. \u30a2\u30d7\u30ea\u5185\u8ab2\u91d1<\/h3>\n<p>\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u540c\u69d8\u3001\u7121\u6599\u30a2\u30d7\u30ea\u306b\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3092\u884c\u3046\u3053\u3068\u306f\u3001\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u306e\u306b\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/In-app-purchases.png\" alt=\"\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u6e90\u3068\u3057\u3066\u4eba\u6c17\u304c\u9ad8\u3044\uff08\u51fa\u5178: Intego\uff09\" width=\"1600\" height=\"739\"><figcaption class=\"wp-caption-text\">\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306f\u30e2\u30d0\u30a4\u30eb\u30b2\u30fc\u30e0\u306e\u53ce\u76ca\u6e90\u3068\u3057\u3066\u4eba\u6c17\u304c\u9ad8\u3044\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.intego.com\/mac-security-blog\/guide-to-in-app-purchases\/\" target=\"_blank\" rel=\"noopener noreferrer\">Intego<\/a>)<\/figcaption><\/figure>\n<p>\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3068\u3044\u3048\u3070\u3001\u30b2\u30fc\u30e0\u30a2\u30d7\u30ea\u3002\u3053\u306e\u624b\u6cd5\u306f\u5b9a\u756a\u306e\u6226\u7565\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u30b2\u30fc\u30e0\u5185\u306e\u67b6\u7a7a\u901a\u8ca8\u3084\u7279\u5225\u306a\u6226\u5229\u54c1\u3001\u80fd\u529b\u306a\u3069\u306e\u4eee\u88c5\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e16\u754c\u7684\u306b\u4eba\u6c17\u306a\u30d1\u30ba\u30eb\u30b2\u30fc\u30e0\u300c\u30ad\u30e3\u30f3\u30c7\u30a3\u30fc\u30af\u30e9\u30c3\u30b7\u30e5\u300d\u306f\u3001\u3053\u306e\u30e2\u30c7\u30eb\u3092\u5229\u7528\u3057\u3066<a href=\"https:\/\/www.statista.com\/statistics\/954681\/candy-crush-mobile-revenue\/\" target=\"_blank\" rel=\"noopener noreferrer\">2022\u5e74\u3060\u3051\u3067\u53ce\u76ca6\u5104\u30c9\u30eb<\/a>\u4ee5\u4e0a\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u306f\u3001\u30b2\u30fc\u30e0\u4ee5\u5916\u306e\u30a2\u30d7\u30ea\u306b\u3082\u9069\u7528\u53ef\u80fd\u3067\u3059\u3002\u305f\u3060\u3057\u3001\u30c7\u30d5\u30a9\u30eb\u30c8\u306e\u30a2\u30d7\u30ea\u4f53\u9a13\u3092\u640d\u306a\u308f\u306a\u3044\u300c\u8ffd\u52a0\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/p>\n<h3>4. \u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30cb\u30fc\u30ba\u306f\u591a\u69d8\u3067\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u7528\u610f\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u8981\u671b\u306b\u5fdc\u3048\u308b\u3068\u3044\u3046\u306e\u3082\u8ce2\u3044\u6226\u7565\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1163px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Subscription-model.png\" alt=\"Spotify\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\" width=\"1163\" height=\"655\"><figcaption class=\"wp-caption-text\">Spotify\u306e\u6709\u6599\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3<\/figcaption><\/figure>\n<p>\u591a\u69d8\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u5fdc\u3059\u308b\u6a5f\u80fd\u8c4a\u5bcc\u306a\u30a2\u30d7\u30ea\u306e\u591a\u304f\u306f\u3001\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4e2d\u306b\u306f\u3001\u5951\u7d04\u524d\u306b\u4e00\u5b9a\u671f\u9593\u306e\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30a2\u30d7\u30ea\u3082\u3042\u308a\u307e\u3059\uff08\u30cb\u30e5\u30fc\u30b9\u30a2\u30d7\u30ea\u306a\u3089\u3001\u4e00\u5b9a\u6570\u306e\u8a18\u4e8b\u3092\u7121\u6599\u3067\u8aad\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u306a\u3069\uff09\u3002<\/p>\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306f\u3001\u7279\u306b\u9069\u5207\u306a\u4fa1\u683c\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u9577\u671f\u7684\u306b\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>5. \u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3068\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7<\/h3>\n<p>\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u306f\u3001\u4f55\u3089\u304b\u306e\u5f62\u3067\u307b\u3068\u3093\u3069\u306e\u30a2\u30d7\u30ea\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure style=\"width: 678px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/In-app-ads.png\" alt=\"\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u5e83\u544a\u306f\u307b\u3068\u3093\u3069\u306e\u30a2\u30d7\u30ea\u3067\u898b\u3089\u308c\u308b\uff08\u51fa\u5178: GermaniaVid\uff09\" width=\"678\" height=\"381\"><figcaption class=\"wp-caption-text\">\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u5e83\u544a\u306f\u307b\u3068\u3093\u3069\u306e\u30a2\u30d7\u30ea\u3067\u898b\u3089\u308c\u308b\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/germaniavid.com\/mobile-advertising\/\" target=\"_blank\" rel=\"noopener noreferrer\">GermaniaVid<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30b7\u30f3\u30d7\u30eb\u306a\u30d0\u30ca\u30fc\u5e83\u544a\u304b\u3089\u30d5\u30eb\u30b9\u30af\u30ea\u30fc\u30f3\u5e83\u544a\u3001\u52d5\u753b\u30ea\u30ef\u30fc\u30c9\u5e83\u544a\u307e\u3067\u3001\u3042\u3089\u3086\u308b\u5f62\u3068\u30b5\u30a4\u30ba\u3001\u305d\u3057\u3066\u3055\u307e\u3056\u307e\u306a\u53ce\u76ca\u5f62\u614b\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306f\u3001\u30a2\u30d7\u30ea\u3001\u30e6\u30fc\u30b6\u30fc\u3001\u95a2\u9023\u88fd\u54c1\u306b\u5fdc\u3058\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5e83\u544a\u3092\u8868\u793a\u3057\u3001\u69d8\u3005\u306a\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-adwords\/\">Google \u5e83\u544a<\/a>\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308c\u3070\u3001\u3069\u306e\u304f\u3089\u3044\u306e\u53ce\u76ca\u3092\u898b\u8fbc\u3081\u308b\u304b\u3092\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u591a\u304f\u306e\u30a2\u30d7\u30ea\u3067\u306f\u3001\u5148\u884c\u7684\u306b\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059\u624b\u6bb5\u3068\u3057\u3066\u3001\u4f01\u696d\u3068\u306e\u63d0\u643a\u3084\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3082\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3070\u304b\u308a\u306e\u30a2\u30d7\u30ea\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u7372\u5f97\u3067\u304d\u308c\u3070\u3001\u5fc5\u8981\u306a\u8a55\u5224\u3068\u6a29\u5a01\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>6. \u30e1\u30fc\u30eb\u30ea\u30b9\u30c8<\/h3>\n<p><a href=\"https:\/\/www.oberlo.ca\/statistics\/how-many-people-use-email\" target=\"_blank\" rel=\"noopener noreferrer\">2023\u5e74\u3001\u30e1\u30fc\u30eb\u5229\u7528\u8005\u306f43\u51047,000\u4e07\u4eba<\/a>\u306b\u9054\u3059\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u30a2\u30d7\u30ea\u306e\u5229\u7528\u8005\u304b\u3089\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3001\u8907\u6570\u306e\u53ce\u76ca\u6e90\u3092\u69cb\u7bc9\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/digital-marketing-strategy\/\">\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u6226\u7565\u306e\u5f37\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u591a\u304f\u306e\u4eba\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u5909\u66f4\u305b\u305a\u3001\u5b9a\u671f\u7684\u306b\u53d7\u4fe1\u30c8\u30ec\u30a4\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u96c6\u3081\u308b\u306b\u306f\u3001\u30a2\u30d7\u30ea\u3067\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u6642\u306b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u3092\u4fc3\u3057\u307e\u3057\u3087\u3046\u3002\u3042\u3068\u306f\u3001\u30bb\u30fc\u30eb\u60c5\u5831\u3084\u3001\u30a2\u30d7\u30ea\u3092\u3055\u3089\u306b\u5229\u7528\u3057\u3066\u3082\u3089\u3046\u3088\u3046\u30ea\u30de\u30a4\u30f3\u30c9\u3092\u9001\u4fe1\u3059\u308b\u306a\u3069\u3001<a href=\"https:\/\/kinsta.com\/blog\/email-marketing-tips\/\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u63a2\u3059\u3060\u3051\u3067\u3059\u3002<\/p>\n<h3>7. EC<\/h3>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/open-source-ecommerce\/\">EC\uff08e\u30b3\u30de\u30fc\u30b9\u3001\u96fb\u5b50\u5546\u53d6\u5f15\u3068\u3082\uff09<\/a>\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u30a2\u30d7\u30ea\u306b\u7121\u7406\u306a\u304f\u63a1\u7528\u3067\u304d\u308b\u53ce\u76ca\u5316\u6226\u7565\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Ecommerce-apps.png\" alt=\"EC\u30a2\u30d7\u30ea\u306f\u3088\u308a\u826f\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\uff08\u51fa\u5178: Dribbble\uff09\" width=\"1024\" height=\"512\"><figcaption class=\"wp-caption-text\">EC\u30a2\u30d7\u30ea\u306f\u3088\u308a\u826f\u3044\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u308b\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/dribbble.com\/tags\/ecommerce_app\" target=\"_blank\" rel=\"noopener noreferrer\">Dribbble<\/a>\uff09<\/figcaption><\/figure>\n<p>EC\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3059\u308b\u30a2\u30d7\u30ea\u306f\u3001\u57fa\u672c\u7684\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c3\u30c8\u30d7\u30ec\u30a4\u30b9\u306b\u306a\u308a\u307e\u3059\u3002\u8907\u6570\u306e\u5c0f\u58f2\u5e97\u304b\u3089\u5546\u54c1\u3092\u691c\u7d22\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u306a\u3069\u3001\u3088\u308a\u5e83\u7bc4\u306a\u5546\u54c1\u691c\u7d22\u7d50\u679c\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002EC\u30a2\u30d7\u30ea\u306f\u3001<a href=\"https:\/\/kinsta.com\/jp\/affiliate-academy\/how-to-become-an-affiliate-marketer\/\">\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8<\/a>\u3067\u3082\u4eba\u6c17\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>8. SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/h3>\n<p>\u30a2\u30d7\u30ea\u306f\u901a\u5e38\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306b\u642d\u8f09\u3055\u308c\u3066\u3044\u308b\u305f\u3081\u3001SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u826f\u3044\u6226\u7565\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/SMS-marketing.png\" alt=\"SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u52b9\u7387\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\uff08\u51fa\u5178: Mayple\uff09\" width=\"1200\" height=\"675\"><figcaption class=\"wp-caption-text\">SMS\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u52b9\u7387\u7684\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u308b\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.mayple.com\/blog\/sms-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Mayple<\/a>\uff09<\/figcaption><\/figure>\n<p>\u3082\u3061\u308d\u3093\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u4fe1\u3059\u308b\u3060\u3051\u3067\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u3084\u66f4\u65b0\u3001\u8b66\u544a\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u30e6\u30fc\u30b6\u30fc\u306b\u7d20\u65e9\u304f\u5171\u6709\u3059\u308b\u306e\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u65b0\u305f\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u30a2\u30af\u30bb\u30b9\uff08\u304a\u3088\u3073\u5e83\u544a\u306e\u8868\u793a\uff09\u3001\u30bb\u30fc\u30eb\u5546\u54c1\u306e\u95b2\u89a7\uff08\u304a\u3088\u3073\u8cfc\u5165\uff09\u3001\u9650\u5b9a\u6a5f\u80fd\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\uff08\u304a\u3088\u3073\u8cfc\u5165\uff09\u306a\u3069\u3001\u53ce\u76ca\u306b\u3064\u306a\u304c\u308b\u5f62\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d7\u30ea\u306e\u5229\u7528\u3092\u4fc3\u3059\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>9. \u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30eb<\/h3>\n<p>\u65b0\u9032\u6c17\u92ed\u306e\u30a2\u30d7\u30ea\u958b\u767a\u8005\u3068\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u306e\u9023\u643a\u306b\u306f\u3001\u5927\u304d\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<figure style=\"width: 1600px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/White-labeling.png\" alt=\"\u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30eb\u306f\u958b\u767a\u8005\u304c\u81ea\u5206\u306e\u30a2\u30d7\u30ea\u3092\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u8ca9\u58f2\u3059\u308b\u624b\u6cd5\uff08\u51fa\u5178: FourWeekMBA\uff09\" width=\"1600\" height=\"1208\"><figcaption class=\"wp-caption-text\">\u30db\u30ef\u30a4\u30c8\u30e9\u30d9\u30eb\u306f\u958b\u767a\u8005\u304c\u81ea\u5206\u306e\u30a2\u30d7\u30ea\u3092\u5225\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u8ca9\u58f2\u3059\u308b\u624b\u6cd5\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/fourweekmba.com\/white-labeling\/\" target=\"_blank\" rel=\"noopener noreferrer\">FourWeekMBA<\/a>\uff09<\/figcaption><\/figure>\n<p>\u753b\u671f\u7684\u306a<a href=\"https:\/\/kinsta.com\/jp\/blog\/application-developer\/\">\u30a2\u30d7\u30ea\u958b\u767a<\/a>\u306e\u30a2\u30a4\u30c7\u30a2\u304c\u3042\u3063\u3066\u3082\u3001\u9069\u5207\u306a\u30b5\u30dd\u30fc\u30c8\u3084\u5f8c\u308d\u76fe\u304c\u306a\u3051\u308c\u3070\u3001\u8ecc\u9053\u306b\u4e57\u305b\u308b\u306e\u304c\u56f0\u96e3\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u5834\u5408\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u958b\u767a\u4f1a\u793e\u306f\u3001\u30a2\u30d7\u30ea\u3092\u4f01\u696d\u306b\u8ca9\u58f2\u3057\u3066\u3001\u4f01\u696d\u306b\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u5c55\u958b\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u958b\u767a\u4f1a\u793e\u306f\u78ba\u304b\u306a\u53ce\u76ca\u6e90\u3092\u78ba\u7acb\u3067\u304d\u3001\u4f01\u696d\u306f\u3088\u308a\u826f\u3044\u88fd\u54c1\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3067\u304d\u308b\u305f\u3081\u3001\u30a6\u30a3\u30f3\u30a6\u30a3\u30f3\u306e\u95a2\u4fc2\u306b\u3002<\/p>\n<h3>10. \u30c7\u30fc\u30bf\u30e9\u30a4\u30bb\u30f3\u30b9<\/h3>\n<p>\u30a2\u30d7\u30ea\u5229\u7528\u8005\u306f\u512a\u308c\u305f\u53ce\u76ca\u6e90\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u91cd\u8981\u306b\u306a\u308b\u306e\u304c\u3001\u305d\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<figure style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/Data-licensing.png\" alt=\"\u591a\u304f\u306e\u4eba\u6c17\u30a2\u30d7\u30ea\u306f\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u7b2c\u4e09\u8005\u306b\u8ca9\u58f2\u3057\u3066\u3044\u308b\uff08\u51fa\u5178: PCMag\uff09\" width=\"1280\" height=\"720\"><figcaption class=\"wp-caption-text\">\u591a\u304f\u306e\u4eba\u6c17\u30a2\u30d7\u30ea\u306f\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u7b2c\u4e09\u8005\u306b\u8ca9\u58f2\u3057\u3066\u3044\u308b\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.pcmag.com\/how-to\/social-media-and-food-delivery-apps-sell-the-most-personal-data\" target=\"_blank\" rel=\"noopener noreferrer\">PCMag<\/a>\uff09<\/figcaption><\/figure>\n<p>\u30c7\u30fc\u30bf\u304c\u3042\u3089\u3086\u308b\u3082\u306e\u3092\u52d5\u304b\u3057\u3066\u3044\u308b\u4eca\u3001\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u5165\u624b\u3059\u308b\u305f\u3081\u306b\u591a\u984d\u306e\u8cc7\u91d1\u3092\u652f\u6255\u3046\u4f01\u696d\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u306f\u884c\u52d5\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u30bd\u30fc\u30b9\u3002\u4eba\u6c17\u306e\u3042\u308b\u30a2\u30d7\u30ea\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u30c8\u30ec\u30f3\u30c9\u8abf\u67fb\u3092\u884c\u3046\u305f\u3081\u306e\u5b9d\u5eab\u306b\u306a\u308a\u5f97\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u3053\u308c\u306b\u3064\u3044\u3066\u306f\u614e\u91cd\u306b\u884c\u3063\u3066\u304f\u3060\u3055\u3044\u3002\u7b2c\u4e09\u8005\u306b\u30a2\u30d7\u30ea\u306e\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3059\u308b\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30c7\u30fc\u30bf\u6240\u6709\u6a29\u3092\u4ed8\u4e0e\u3059\u308b\u5951\u7d04\u306b\u7f72\u540d\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5fc5\u9808\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2>\u52b9\u679c\u7684\u306a\u53ce\u76ca\u5316\u6226\u7565\u306e\u9078\u3073\u65b9<\/h2>\n<p>\u3056\u3063\u3068\u3054\u7d39\u4ecb\u3057\u305f\u901a\u308a\u3001\u30a2\u30d7\u30ea\u3092\u53ce\u76ca\u5316\u3059\u308b\u65b9\u6cd5\u306f\u591a\u6570\u3042\u308a\u307e\u3059\u3002\u3067\u306f\u3001\u81ea\u5206\u306e\u958b\u767a\u3057\u305f\u30a2\u30d7\u30ea\u306b\u9069\u3057\u305f\u6226\u7565\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u898b\u6975\u3081\u308c\u3070\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<figure style=\"width: 1200px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/App-monetization-options.png\" alt=\"\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u6226\u7565\u306e\u9078\u629e\u306f\u610f\u5916\u3068\u96e3\u3057\u3044\uff08\u51fa\u5178: Mind Inventory\uff09\" width=\"1200\" height=\"600\"><figcaption class=\"wp-caption-text\">\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u6226\u7565\u306e\u9078\u629e\u306f\u610f\u5916\u3068\u96e3\u3057\u3044\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/www.mindinventory.com\/blog\/app-monetization-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mind Inventory<\/a>\uff09<\/figcaption><\/figure>\n<p>\u3069\u306e\u3088\u3046\u306a\u6226\u7565\u304c\u52b9\u679c\u7684\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u30a2\u30d7\u30ea\u3068\u5229\u7528\u8005\u306b\u4e0e\u3048\u308b\u4fa1\u5024\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u660e\u78ba\u306a\u6b63\u89e3\u30fb\u4e0d\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4ee5\u4e0b\u306e\u70b9\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u624b\u6cd5\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u4ed6\u306e\u30a2\u30d7\u30ea\u306b\u306f\u306a\u3044\u4fa1\u5024\u3092\u898b\u51fa\u3059<\/h3>\n<p>\u30a2\u30d7\u30ea\u306e\u76ee\u7684\u3068\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u306f\u3001\u53ce\u76ca\u5316\u6226\u7565\u3092\u9078\u3076\u4e0a\u3067\u3001\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u96fb\u5353\u30a2\u30d7\u30ea\u306e\u5834\u5408\u3001\u5229\u7528\u8005\u306b\u524d\u6255\u3044\u3067\u8ab2\u91d1\u3059\u308b\u306e\u306f\u5f97\u7b56\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u90aa\u9b54\u306b\u306a\u3089\u306a\u3044\u7a0b\u5ea6\u306e\u30d0\u30ca\u30fc\u5e83\u544a\u3084\u3001\u96fb\u5353\u30e1\u30fc\u30ab\u30fc\u3084\u6559\u80b2\u30ea\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30b9\u30dd\u30f3\u30b5\u30fc\u30b7\u30c3\u30d7\u3092\u5229\u7528\u3057\u3066\u53ce\u76ca\u5316\u3059\u308b\u306e\u304c\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u9ad8\u5ea6\u306a\u30b0\u30e9\u30d5\u96fb\u5353\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u3001\u4fa1\u683c\u306b\u898b\u5408\u3046\u3060\u3051\u306e\u512a\u308c\u305f\u6a5f\u80fd\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u524d\u6255\u3044\u306e\u8ab2\u91d1\u306f\u59a5\u5f53\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u5229\u7528\u8005\u3092\u5206\u6790\u3059\u308b<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3068\u884c\u52d5\u3092\u7684\u78ba\u306b\u7406\u89e3\u3059\u308b\u3053\u3068\u3082\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<\/p>\n<figure style=\"width: 900px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/05\/App-users.png\" alt=\"\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u53ce\u76ca\u5316\u6226\u7565\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u304c\u7570\u306a\u308b\u53ef\u80fd\u6027\u3082\uff08\u51fa\u5178: CleverTap\uff09\" width=\"900\" height=\"378\"><figcaption class=\"wp-caption-text\">\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u53ce\u76ca\u5316\u6226\u7565\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u304c\u7570\u306a\u308b\u53ef\u80fd\u6027\u3082\uff08<strong>\u51fa\u5178<\/strong>: <a href=\"https:\/\/clevertap.com\/blog\/6-personalized-campaigns-that-promise-to-attract-and-retain-app-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">CleverTap<\/a>\uff09<\/figcaption><\/figure>\n<p>\u5b9f\u969b\u3001\u30a2\u30d7\u30ea\u306e\u7279\u6027\u304b\u3089\u9069\u3057\u3066\u3044\u308b\u3068\u5224\u65ad\u3057\u305f\u53ce\u76ca\u5316\u306e\u624b\u6cd5\u3082\u3001\u5b9f\u969b\u306e\u5229\u7528\u8005\u3068\u306e\u76f8\u6027\u304c\u60aa\u3051\u308c\u3070\u3001\u3046\u307e\u304f\u3044\u304b\u306a\u3044\u5834\u5408\u3082\u3002\u4f8b\u3048\u3070\u3001\u753b\u9762\u304c\u5c0f\u3055\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u5ef6\u3005\u3068\u8868\u793a\u3055\u308c\u308b\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u5e83\u544a\u3092\u7169\u308f\u3057\u304f\u601d\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001Android\u30e6\u30fc\u30b6\u30fc\u306f\u3001iPhone\u30a2\u30d7\u30ea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u7d71\u5408\u306b\u304a\u91d1\u3092\u652f\u6255\u3044\u305f\u304f\u306a\u3044\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d88\u8cbb\u884c\u52d5\u3082\u8003\u616e\u3059\u308b\u3053\u3068\u3002\u4f8b\u3048\u3070\u3001\u304a\u5f97\u306a\u98df\u54c1\u3092\u63a2\u3059\u30a2\u30d7\u30ea\u306b\u306f\u3001\u6709\u6599\u306e\u8ffd\u52a0\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u4e0d\u8981\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3>\u6210\u529f\u4e8b\u4f8b\u304b\u3089\u5b66\u3076<\/h3>\n<p>\u8ff7\u3063\u305f\u3068\u304d\u306b\u306f\u3001\u985e\u4f3c\u306e\u30a2\u30d7\u30ea\u3092\u8abf\u67fb\u3057\u3001\u3069\u306e\u3088\u3046\u306b\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u3092\u5206\u6790\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u7af6\u5408\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u5e02\u5834\u306e\u52d5\u5411\u3092\u8a73\u3057\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30a2\u30d7\u30ea\u306e\u4fa1\u5024\u3084\u53ce\u76ca\u5316\u6226\u7565\u3092\u9069\u5207\u306b\u8abf\u6574\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u5b9f\u969b\u306e\u7d4c\u9a13\u3084\u4e0d\u6e80\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3001\u30e6\u30fc\u30b6\u30fc\u30ec\u30d3\u30e5\u30fc\u3082\u6709\u76ca\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u7169\u308f\u3057\u3044\u5e83\u544a\u3084\u4fa1\u683c\u306b\u91e3\u308a\u5408\u308f\u306a\u3044\u6a5f\u80fd\u306b\u5bfe\u3057\u3066\u30011\u3064\u661f\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u6b8b\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u53cd\u5bfe\u306b\u597d\u610f\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306b\u53cd\u5fdc\u3057\u3066\u304f\u308c\u308b\u304b\u3092\u3084\u3059\u3044\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<h3>\u8907\u6570\u306e\u6226\u7565\u3092\u7d44\u307f\u5408\u308f\u305b\u308b<\/h3>\n<p>\u6210\u529f\u3057\u305f\u30a2\u30d7\u30ea\u306e\u591a\u304f\u306f\u30011\u3064\u306e\u53ce\u76ca\u5316\u306e\u624b\u6cd5\u306b\u56fa\u57f7\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u591a\u304f\u306e\u5834\u5408\u30011\u3064\u306e\u6226\u7565\u3092\u8b1b\u3058\u308b\u3060\u3051\u3067\u306f\u3001\u5341\u5206\u306a\u53ce\u76ca\u3092\u4e0a\u3052\u308b\u3053\u3068\u306f\u56f0\u96e3\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u8907\u6570\u306e\u6226\u7565\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u7121\u9650\u306e\u53ef\u80fd\u6027\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30a2\u30d7\u30ea\u306e\u5834\u5408\u306f\u3001\u7121\u6599\u7248\u3067\u5e83\u544a\u3092\u8868\u793a\u3057\u3001\u30a2\u30d7\u30ea\u5185\u8ab2\u91d1\u3084\u6709\u6599\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u63d0\u4f9b\u3002\u307e\u305f\u3001SMS\u3084\u30e1\u30fc\u30eb\u30e6\u30fc\u30b6\u30fc\u306b\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u7b2c\u4e09\u8005\u306b\u30c7\u30fc\u30bf\u8ca9\u58f2\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u307e\u3068\u3081<\/h2>\n<p>\u4eca\u56de\u306f\u3001\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u30a2\u30d7\u30ea\u306e\u53ce\u76ca\u5316\u306f\u7c21\u5358\u3067\u306f\u306a\u3044\u3053\u3068\u3001\u305d\u3057\u3066\u6226\u7565\u3092\u67d4\u8edf\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u305f\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>Kinsta\u306e<a href=\"https:\/\/sevalla.com\/application-hosting\/\">\u30a6\u30a7\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d0\u30fc<\/a>\u3067\u306f\u3001\u3059\u3079\u3066\u306e\u30a2\u30d7\u30ea\u3092\u4e00\u5143\u7684\u304b\u3064\u8fc5\u901f\u306b\u30c7\u30d7\u30ed\u30a4\u3001\u8a2d\u5b9a\u3001\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/sevalla.com\/database-hosting\/\">\u62e1\u5f35\u6027\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9<\/a>\u3001\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u6570\u7121\u5236\u9650\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3001\u30a2\u30d7\u30ea\u3092\u30bc\u30ed\u304b\u3089\u6210\u9577\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4eca\u306a\u3089<a 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