{"id":47909,"date":"2023-12-08T18:41:10","date_gmt":"2023-12-08T09:41:10","guid":{"rendered":"https:\/\/kinsta.com\/jp\/?p=47909&#038;preview=true&#038;preview_id=47909"},"modified":"2024-03-22T21:53:40","modified_gmt":"2024-03-22T12:53:40","slug":"product-led-growth","status":"publish","type":"post","link":"https:\/\/kinsta.com\/jp\/blog\/product-led-growth\/","title":{"rendered":"\u3010\u88fd\u54c1\u4e3b\u5c0e\u306e\u65b0\u6210\u9577\u30e2\u30c7\u30eb\u3011\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff08PLG\uff09\u3068\u306f"},"content":{"rendered":"<p>Slack\u3001Zoom\u3001HubSpot\u306f\u3001\u3044\u305a\u308c\u3082\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u3044\u3046\u5171\u901a\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u305d\u308c\u3060\u3051\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u3053\u306e3\u793e\u306f\u30b0\u30ed\u30fc\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff08PLG\uff09\u3092\u53d6\u308a\u5165\u308c\u305f\u5148\u99c6\u8005\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e3\u793e\u306f\u88fd\u54c1\u306b\u6839\u4ed8\u3044\u305f\u4fa1\u5024\u3068\u9867\u5ba2\u4f53\u9a13\u3092\u6d3b\u304b\u3057\u3001\u4e16\u754c\u4e2d\u306e\u9700\u8981\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u3067\u3001\u6025\u901f\u306b\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f53\u6642\u3001\u3053\u3046\u3057\u305f\u4f01\u696d\u306f\u300c\u30d0\u30ba\u3063\u305f\u300d\u3068\u8a8d\u8b58\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u6025\u901f\u306a\u6210\u9577\u3092\u9042\u3052\u305f\u7406\u7531\u304c\u6c17\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u4f53\u3069\u306e\u3088\u3046\u306b\u6d88\u8cbb\u8005\u306e\u95a2\u5fc3\u3092\u96c6\u3081\u3001\u4eba\u6c17\u3092\u535a\u3057\u305f\u306e\u304b\u3002<\/p>\n<p>\u305d\u306e\u7b54\u3048\u304c\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff08PLG\uff09\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u306e\u6982\u8981\u3084\u91cd\u8981\u6027\u3001\u539f\u5247\u306a\u3069\u3092\u7d10\u89e3\u3044\u3066\u3044\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u6226\u7565\u3092\u5c0e\u5165\u3057\u3066\u6210\u529f\u3057\u305f\u4f01\u696d\u4f8b\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div><\/div><kinsta-auto-toc heading=\"Table of Contents\" exclude=\"last\" list-style=\"arrow\" selector=\"h2\" count-number=\"-1\"><\/kinsta-auto-toc>\n<h2>\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff08PLG\uff09\u3068\u306f<\/h2>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u3068\u306f\u3001\u65e5\u672c\u8a9e\u306b\u8a33\u3059\u3068\u300c\u88fd\u54c1\u4e3b\u5c0e\u306e\u6210\u9577\u300d\u3067\u3042\u308a\u3001\u53ce\u76ca\u3092\u88fd\u54c1\u305d\u306e\u3082\u306e\u304c\u4e3b\u5c0e\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30d3\u30b8\u30cd\u30b9\u6226\u7565\u3092\u610f\u5473\u3057\u307e\u3059\u3002PLG\u306e\u539f\u5247\u3092\u3082\u3068\u306b\u5404\u90e8\u9580\u3092\u9023\u643a\u3055\u305b\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u306e\u7372\u5f97\u3001\u62e1\u5927\u3001<a href=\"https:\/\/kinsta.com\/blog\/customer-retention\/\">\u7dad\u6301<\/a>\u3092\u4fc3\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u6210\u9577\u30e2\u30c7\u30eb\u306f\u3001\u88fd\u54c1\u958b\u767a\u304b\u3089\u55b6\u696d\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u306b\u81f3\u308b\u307e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u30c1\u30fc\u30e0\u3092\u7d50\u96c6\u3057\u3001\u88fd\u54c1\u3068\u5bc6\u63a5\u306b\u7d50\u3073\u3064\u3051\u308b\u3053\u3068\u3067\u69cb\u7bc9\u3055\u308c\u3001\u30b9\u30b1\u30fc\u30e9\u30d6\u30eb\u3067\u6301\u7d9a\u53ef\u80fd\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u304c\u767b\u5834\u3057\u305f\u306e\u306f\u307b\u3093\u306e\u6570\u5e74\u524d\u3067\u3001\u6bd4\u8f03\u7684\u307e\u3060\u65b0\u3057\u3044\u6210\u9577\u30e2\u30c7\u30eb\u3067\u3059\u3002PLG\u306e\u539f\u5247\u306f\u3001\u55b6\u696d\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u306a\u304f\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/saas-products\/\">SaaS\u88fd\u54c1<\/a>\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u3001\u88fd\u54c1\u304a\u3088\u3073\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u512a\u5148\u3057\u3066\u6210\u9577\u3092\u76ee\u6307\u3059\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\uff08PLG\uff09\u304c\u751f\u307e\u308c\u308b\u307e\u3067<\/h2>\n<figure>\n<p><figure style=\"width: 1188px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/07\/history-of-product-led-growth.png\" alt=\"\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u306e\u9032\u5316\" width=\"1188\" height=\"450\"><figcaption class=\"wp-caption-text\">\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u306e\u9032\u5316<\/figcaption><\/figure><\/figure>\n<h3>1. \u30aa\u30f3\u30d7\u30ec\u30df\u30b9\u578b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u2500\u55b6\u696d\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\uff081980\u301c1990\u5e74\u4ee3\uff09<\/h3>\n<p>1980\u5e74\u4ee3\u306f\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u304c\u307e\u3060\u767a\u5c55\u306e\u521d\u671f\u6bb5\u968e\u306b\u3042\u308a\u3001\u4eca\u65e5\u306e\u3088\u3046\u306b\u8ab0\u3082\u304c\u6c17\u8efd\u306b\u5229\u7528\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u307e\u305f\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u3001\u7269\u7406\u7684\u306a\u7bb1\u304b\u3089\u53d6\u308a\u51fa\u3057\u3066\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3059\u308b\u306e\u304c\u4e3b\u6d41\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f53\u6642\u306f\u5de8\u5927\u30de\u30b7\u30f3\u3092\u4f55\u5341\u4e07\u30c9\u30eb\u3001\u6642\u306b\u306f\u4f55\u767e\u4e07\u30c9\u30eb\u3082\u304b\u3051\u3066\u30aa\u30f3\u30b5\u30a4\u30c8\u3067\u69cb\u7bc9\u305b\u3056\u308b\u3092\u5f97\u307e\u305b\u3093\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a6\u6841\u30017\u6841\u53f0\u306e\u9ad8\u984d\u30de\u30b7\u30f3\u3092\u8ca9\u58f2\u3059\u308b\u305f\u3081\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u55b6\u696d\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u3092\u63a1\u7528\u3002\u55b6\u696d\u62c5\u5f53\u8005\u304c\u4f1a\u98df\u3084\u30b4\u30eb\u30d5\u306a\u3069\u306e\u63a5\u5f85\u3092\u91cd\u306d\u3066\u3001\u9699\u3092\u3064\u3044\u3066\u5f37\u5f15\u306b\u58f2\u308a\u8fbc\u3080\u306a\u3093\u3066\u3044\u3046\u306e\u304c\u3088\u304f\u3042\u308b\u30d1\u30bf\u30fc\u30f3\u3067\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u8cb7\u3044\u624b\u5074\u306f\u3001\u63a1\u7528\u3059\u308b\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3068\u81ea\u793e\u306eIT\u30a4\u30f3\u30d5\u30e9\u306e\u4e92\u63db\u6027\u3092\u61f8\u5ff5\u3057\u3066\u3044\u305f\u6642\u4ee3\u3067\u3057\u305f\u3002<\/p>\n<h3>2. \u30af\u30e9\u30a6\u30c9\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u2500\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\uff082000\u301c2010\u5e74\u4ee3\uff09<\/h3>\n<p>21\u4e16\u7d00\u3092\u8fce\u3048\u308b\u3068\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/cloud-computing-trends\/\">\u30af\u30e9\u30a6\u30c9<\/a>\u304c\u6ce8\u76ee\u3055\u308c\u59cb\u3081\u307e\u3059\u3002\u7c73\u56fd\u306eSalesforce\u306f\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3092\u30c7\u30fc\u30bf\u30bb\u30f3\u30bf\u30fc\u304b\u3089\u30af\u30e9\u30a6\u30c9\u306b\u79fb\u884c\u3057\u305f\u5148\u99c6\u8005\u306e\u4e00\u793e\u3002\u30aa\u30f3\u30b5\u30a4\u30c8\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306f\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u3078\u3068\u79fb\u884c\u3057\u3001\u958b\u767a\u30b3\u30b9\u30c8\u306f\u7e2e\u5c0f\u3002\u4e16\u754c\u4e2d\u3067\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u3088\u308a\u8eab\u8fd1\u306a\u3082\u306e\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u307b\u307c\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u5bfe\u5fdc\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u304b\u3089\u3001\u30a2\u30a6\u30c8\u30d0\u30a6\u30f3\u30c9\u55b6\u696d\u30c1\u30fc\u30e0\u306f\u3001\u6280\u8853\u62c5\u5f53\u8005\u3068\u3084\u308a\u53d6\u308a\u3092\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u306a\u308a\u307e\u3057\u305f\u3002\u53d6\u5f15\u5148\u306e\u91cd\u5f79\u304b\u3089KPI\u3084ROI\u306b\u3064\u3044\u3066\u805e\u304d\u3001\u88fd\u54c1\u304c\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e\u76ee\u6a19\u9054\u6210\u306b\u3069\u306e\u3088\u3046\u306b\u8ca2\u732e\u3067\u304d\u308b\u304b\u3092\u8a71\u3057\u5408\u3046\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3002<\/p>\n<p>\u3053\u306e\u6642\u4ee3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u304c\u4e3b\u6d41\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u55b6\u696d\u958b\u767a\u62c5\u5f53\u8005\uff08SDR\uff09\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u9069\u683c\u30ea\u30fc\u30c9\uff08MQL\uff09\u3068\u3044\u3063\u305f\u65b0\u305f\u306a\u7528\u8a9e\u304c\u767b\u5834\u3057\u3001<a href=\"https:\/\/kinsta.com\/blog\/inbound-marketing\/\">\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3092\u898b\u3064\u3051\u3066\u3001\u30c7\u30e2\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3092\u4fc3\u9032\u3059\u308b\u65b9\u6cd5\u306b\u5909\u308f\u3063\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<h3>3. PLG\uff082020\u5e74\u4ee3\uff09<\/h3>\n<p>\u305d\u3057\u30662020\u5e74\u4ee3\u521d\u982d\u304b\u3089\u306f\u3001\u88fd\u54c1\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u304c\u63a1\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u7d71\u5408\u3055\u308c\u3001\u81ea\u52d5\u5316\u3055\u308c\u305f\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u304c\u4e00\u822c\u7684\u306b\u53d7\u3051\u5165\u308c\u3089\u308c\u3064\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3055\u307e\u3056\u307e\u306a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u76f8\u4e92\u306b\u63a5\u7d9a\u3055\u308c\u3001<a href=\"https:\/\/kinsta.com\/jp\/blog\/wordpress-api\/\">API<\/a>\u3001AI\u3001\u81ea\u52d5\u5316\u306e\u53f0\u982d\u3068\u76f8\u307e\u3063\u3066\u30012016\u5e74\u306bOpenView\u306eBlake Bartlett\u6c0f\u304c\u540d\u4ed8\u3051\u305f\u300c\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u300d\u3068\u3088\u3070\u308c\u308b\u65b0\u6226\u7565\u304c\u8a95\u751f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>PLG\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u91cd\u8981\u6027\u304b\u3089\u751f\u307e\u308c\u305f\u30e2\u30c7\u30eb\u3067\u3001\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u8eab\u8fd1\u306b\u306a\u3063\u305f\u4eca\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u55b6\u696d\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u304c\u7591\u554f\u8996\u3055\u308c\u306f\u3058\u3081\u3001\u53cd\u5bfe\u306b\u88fd\u54c1\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u91cd\u8981\u6027\u306f\u52a0\u901f\u3057\u307e\u3057\u305f\u3002<\/p>\n<h2>PLG\u3067\u6210\u529f\u3057\u305f\u4f01\u696d\u4f8b<\/h2>\n<p>PLG\u3092\u63a1\u7528\u3057\u305f\u4ee3\u8868\u7684\u306a\u4f01\u696d\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>Slack<\/h3>\n<figure>\n<p><figure style=\"width: 1350px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/07\/slack-website.png\" alt=\"Slack\" width=\"1350\" height=\"547\"><figcaption class=\"wp-caption-text\">Slack<\/figcaption><\/figure><\/figure>\n<p><a href=\"https:\/\/kinsta.com\/jp\/blog\/how-to-use-slack\/\">Slack<\/a>\u306f\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c\u3092\u6d3b\u7528\u3057\u3001\u6025\u901f\u306a\u6210\u9577\u3092\u9042\u3052\u305f\u4f01\u696d\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002<\/p>\n<p>\u30a2\u30fc\u30ea\u30fc\u30a2\u30c0\u30d7\u30bf\u30fc\uff08\u65e9\u671f\u5229\u7528\u8005\uff09\u304c\u540c\u50da\u306b\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u3092\u4fc3\u3057\u59cb\u3081\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u5927\u4f01\u696d\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u5c65\u6b74\u3092\u5b8c\u5168\u306b\u4fdd\u5b58\u53ef\u80fd\u306a\u6709\u6599\u30d7\u30e9\u30f3\u306e\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<h3>Dropbox<\/h3>\n<figure>\n<p><figure style=\"width: 710px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/07\/dropbox-website.png\" alt=\"Dropbox\" width=\"710\" height=\"650\"><figcaption class=\"wp-caption-text\">Dropbox<\/figcaption><\/figure><\/figure>\n<p><a href=\"https:\/\/kinsta.com\/blog\/best-cloud-storage\/#dropbox\">Dropbox<\/a>\u3082\u307e\u305f\u3001\u88fd\u54c1\u305d\u306e\u3082\u306e\u306b\u7126\u70b9\u3092\u5f53\u3066\u6210\u9577\u3092\u9042\u3052\u305f\u826f\u3044\u4f8b\u3067\u3059\u3002Dropbox\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u53cb\u4eba\u3084\u540c\u50da\u306b\u3082\u30d5\u30a9\u30eb\u30c0\u3084\u30ea\u30f3\u30af\u3092\u5171\u6709\u3067\u304d\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001Dropbox\u30e6\u30fc\u30b6\u30fc\u304c\u30d5\u30a9\u30eb\u30c0\u3092\u5171\u6709\u3059\u308b\u305f\u3073\u3001\u5171\u6709\u76f8\u624b\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306a\u304f\u88fd\u54c1\u30e6\u30fc\u30b6\u30fc\u306b\u306a\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u591a\u304f\u306f\u3001\u88fd\u54c1\u306e\u6027\u80fd\u3092\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u305f\u5f8c\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3059\u3002<\/p>\n<p>Dropbox\u306e\u304a\u53cb\u9054\u7d39\u4ecb\u30d7\u30ed\u30b0\u30e9\u30e0\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u7d39\u4ecb\u3059\u308b\u3054\u3068\u306b\u8ffd\u52a0\u306e\u30b9\u30c8\u30ec\u30fc\u30b8\u5bb9\u91cf\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u7279\u5178\u304c\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u306e\u7372\u5f97\u3092\u4fc3\u9032\u3057\u3001PLG\u3092\u3055\u3089\u306b\u52a0\u901f\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>Notion<\/h3>\n<figure>\n<p><figure style=\"width: 1422px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/07\/notion-website.png\" alt=\"Notion\" width=\"1422\" height=\"726\"><figcaption class=\"wp-caption-text\">Notion<\/figcaption><\/figure><\/figure>\n<p>PLG\u3092\u3046\u307e\u304f\u53d6\u308a\u5165\u308c\u308b\u30d2\u30f3\u30c8\u306f\u3001\u88fd\u54c1\u3092\u7c21\u5358\u306b\u4f7f\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3002<a href=\"https:\/\/www.notion.so\/\" target=\"_blank\" rel=\"noopener noreferrer\">Notion<\/a>\u306f\u3001\u3053\u308c\u3092\u8003\u616e\u3057\u3066\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4e0a\u3067\u7121\u6599\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001Notion\u306e\u6a5f\u80fd\u306b\u3064\u3044\u3066\u89e3\u8aac\u3059\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>HubSpot<\/h3>\n<figure>\n<p><figure style=\"width: 1423px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/07\/hubspot-website.png\" alt=\"HubSpot\" width=\"1423\" height=\"788\"><figcaption class=\"wp-caption-text\">HubSpot<\/figcaption><\/figure><\/figure>\n<p><a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>\u306f\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3092\u597d\u3080\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306b\u3001\u55b6\u696d\u30b9\u30bf\u30c3\u30d5\u3084\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30dd\u30fc\u30c8\u30b9\u30bf\u30c3\u30d5\u3092\u63d0\u4f9b\u3059\u308b\u3068\u3044\u3046\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3068\u3063\u3066\u3044\u307e\u3059\u3002\u521d\u671f\u6bb5\u968e\u304b\u3089\u3053\u306e\u3088\u3046\u306a\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u88fd\u54c1\u3078\u306e\u7406\u89e3\u304c\u6df1\u307e\u308a\u3001\u512a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5b9f\u73fe\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u9867\u5ba2\u7372\u5f97\u304c\u4fc3\u9032\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u3068\u308b\u3053\u3068\u3067\u3001\u30ea\u30bd\u30fc\u30b9\uff08\u4e3b\u306b\u4eba\u6750\uff09\u3092\u9069\u683c\u306a\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u5272\u308a\u632f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3002\u30b5\u30dd\u30fc\u30c8\u3068\u30ea\u30bd\u30fc\u30b9\u306b\u60dc\u3057\u307f\u306a\u304f\u6295\u8cc7\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u88fd\u54c1\u3092\u4f5c\u308a\u4e0a\u3052\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u305d\u306e\u4ed6\u306e\u6210\u9577\u30e2\u30c7\u30eb\u3068\u306e\u6bd4\u8f03<\/h2>\n<p>\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u306f\u3001<a href=\"https:\/\/kinsta.com\/blog\/growing-saas-company\/\">SaaS<\/a>\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u306e\u65b0\u6226\u7565\u3002\u3068\u306f\u3044\u3048\u3001\u55b6\u696d\u4e3b\u5c0e\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u306a\u3069\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u4f01\u696d\u3082\u672a\u3060\u591a\u6570\u898b\u3089\u308c\u307e\u3059\u3002\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u4ed6\u306e\u6210\u9577\u30e2\u30c7\u30eb\u3068PLG\u3092\u6bd4\u8f03\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u55b6\u696d\u4e3b\u5c0e<\/h3>\n<p>\u58f2\u4e0a\u4e3b\u5c0e\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306f\u975e\u5e38\u306b\u308f\u304b\u308a\u3084\u3059\u304f\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u4e3b\u306a\u6210\u9577\u52aa\u529b\u3092\u727d\u5f15\u3059\u308b\u6226\u7565\u3067\u3001\u4f1a\u793e\u3067\u884c\u3046\u3059\u3079\u3066\u306e\u696d\u52d9\u3092\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u652f\u3048\u307e\u3059\u3002\u5404\u90e8\u9580\u306e\u3042\u3089\u3086\u308b\u610f\u601d\u6c7a\u5b9a\uff08\u4e9b\u7d30\u306a\u3082\u306e\u304b\u3089\u91cd\u8981\u306a\u3082\u306e\u307e\u3067\uff09\u3082\u3001\u300c\u55b6\u696d\u30c1\u30fc\u30e0\u304c\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u306b\u5f79\u7acb\u3064\u304b\u3069\u3046\u304b\u300d\u3067\u4e0b\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3057\u306a\u3057\u306a\u304c\u3089\u3001<a href=\"https:\/\/considered.prolific.li\/longer-sales-report\/03-the-rise-of-the-self-service-buyer\" target=\"_blank\" rel=\"noopener noreferrer\">53%\u306e\u6d88\u8cbb\u8005<\/a>\u306f\u3001\u55b6\u696d\u62c5\u5f53\u8005\u3068\u306e\u3084\u308a\u53d6\u308a\u306a\u3057\u3067\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u597d\u3093\u3067\u3044\u308b\u306e\u304c\u73fe\u72b6\u3067\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e<\/h3>\n<p><a href=\"https:\/\/kinsta.com\/digital-marketing\/\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb<\/a>\u3082\u4e3b\u8981\u3067\u3059\u3002\u3053\u306e\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u3088\u308a\u591a\u304f\u306e\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u9867\u5ba2\u306b\u8ee2\u63db\u3067\u304d\u308b\u3088\u3046\u3001\u3042\u3089\u3086\u308b\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3092\u8003\u616e\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u307e\u3059\u3002<\/p>\n<p>\u55b6\u696d\u30c1\u30fc\u30e0\u3082\u4f9d\u7136\u3068\u3057\u3066\u53d6\u5f15\u3092\u6210\u7acb\u3055\u305b\u308b\u5927\u5207\u306a\u5f79\u5272\u3092\u62c5\u3044\u307e\u3059\u304c\u3001\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u3055\u307e\u3056\u307e\u306a\u5e83\u544a\u6226\u7565\u3084\u9867\u5ba2\u8abf\u67fb\u3092\u901a\u3058\u3066\u6210\u9577\u3092\u63a8\u9032\u3057\u307e\u3059\u3002<\/p>\n<p>\u985e\u4f3c\u88fd\u54c1\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u304c\u6ea2\u308c\u308b\u696d\u754c\u3067\u306f\u3001\u53ce\u76ca\u5411\u4e0a\u306e\u9375\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u63e1\u3063\u3066\u3044\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h3>\u88fd\u54c1\u4e3b\u5c0e\uff08PLG\uff09<\/h3>\n<p>\u4e0a\u8a182\u3064\u306e\u6210\u9577\u30e2\u30c7\u30eb\u3067\u306f\u3001\u88fd\u54c1\u3092\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u58f2\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u88fd\u54c1\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u306e\u5834\u5408\u306f\u3001\u88fd\u54c1\u81ea\u3089\u304c\u305d\u306e\u4fa1\u5024\u3092\u8a9e\u308b\u3088\u3046\u3001\u88fd\u54c1\u306e\u958b\u767a\u306b\u91cd\u70b9\u3092\u7f6e\u304d\u307e\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3084\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u6295\u8cc7\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u88fd\u54c1\u958b\u767a\u306b\u591a\u304f\u3092\u6295\u8cc7\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\uff08\u3082\u3061\u308d\u3093\u3001\u55b6\u696d\u30c1\u30fc\u30e0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u4f55\u3082\u3057\u306a\u3044\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u304c\uff09\u3002<\/p>\n<p>\u3053\u306e\u5834\u5408\u306e\u4e3b\u306a\u76ee\u6a19\u306f\u3001\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u8ab2\u91d1\u30e2\u30c7\u30eb\u3092\u901a\u3058\u3066\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u6c17\u8efd\u306b\u88fd\u54c1\u3092\u8a66\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u9867\u5ba2\u3078\u306e\u300c\u5165\u308a\u53e3\u300d\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u30e6\u30fc\u30b6\u30fc\u81ea\u3089\u304c\u4f53\u9a13\u3057\u3066\u5224\u65ad\u3057\u3001\u5229\u7528\u3057\u7d9a\u3051\u308b\u3088\u3046\u306b\u4fc3\u3055\u308c\u3001\u7d50\u679c\u3068\u3057\u3066\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u6709\u6599\u30d7\u30e9\u30f3\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u3088\u3046\u306b\u8a2d\u8a08\u3057\u307e\u3059\u3002<\/p>\n<h2>PLG\u306e\u91cd\u8981\u6027<\/h2>\n<p>\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30b0\u30ed\u30fc\u30b9\u306f\u898b\u9003\u305b\u306a\u3044\u6210\u9577\u30e2\u30c7\u30eb\u3067\u3059\u3002\u6210\u529f\u306e\u9375\u306f\u4f01\u696d\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u304c\u63e1\u3063\u3066\u3044\u308b\u4eca\u65e5\u306e\u30c7\u30b8\u30bf\u30eb\u6642\u4ee3\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5bfe\u3057\u3066\u57f7\u62d7\u306a\u55b6\u696d\u3092\u304b\u3051\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c55\u958b\u3057\u3066\u6210\u9577\u3092\u76ee\u6307\u3059\u3060\u3051\u3067\u306f\u4e0d\u5341\u5206\u3067\u3059\u3002<\/p>\n<p>\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6700\u3082\u512a\u308c\u305f\u88fd\u54c1\u304c\u9802\u70b9\u306b\u7acb\u3064\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>SaaS\u3084\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u4f01\u696d\u306b\u304a\u3051\u308bPLG\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u3001\u5177\u4f53\u7684\u306b\u6398\u308a\u4e0b\u3052\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>1. \u9867\u5ba2\u4f53\u9a13\u306e\u5411\u4e0a<\/h3>\n<p>PLG\u306e\u63a8\u9032\u306b\u304a\u3044\u3066\u306f\u3001\u5e02\u5834\u3067\u512a\u4f4d\u306b\u7acb\u3066\u308b\u3088\u3046\u306b\u88fd\u54c1\u3092\u78e8\u304d\u4e0a\u3052\u307e\u3059\u3002\u3053\u306e\u300c\u78e8\u304d\u4e0a\u3052\u308b\u300d\u3068\u306f\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u6539\u5584\u304c\u4e3b\u3067\u3042\u308a\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u3092\u5ff5\u982d\u306b\u7f6e\u3044\u3066\u88fd\u54c1\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u5358\u306b\u6a5f\u80fd\u306e\u8ffd\u6c42\u3060\u3051\u3067\u306a\u304f\u3001\u6a5f\u80fd\u304c\u3069\u306e\u3088\u3046\u306b\u76f8\u4e92\u4f5c\u7528\u3057\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u304c\u697d\u3057\u3081\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u6700\u521d\u306e\u5bfe\u8a71\u304b\u3089\u3001\u88fd\u54c1\u3092\u4f7f\u3044\u59cb\u3081\u308b\u307e\u3067\u306e\u6642\u9593\u3092\u7e2e\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2. \u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97<\/h3>\n<p>\u88fd\u54c1\u958b\u767a\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u3092\u5411\u4e0a\u3055\u308c\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u7d50\u679c\u3068\u3057\u3066\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u3092\u7372\u5f97\u3067\u304d\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3084\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u3092\u901a\u3058\u3066\u3001\u9867\u5ba2\u7372\u5f97\u304c\u88fd\u54c1\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u55b6\u696d\u6d3b\u52d5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u8cbb\u7528\u3092\u5927\u5e45\u306b\u524a\u6e1b\u3067\u304d\u3001\u88fd\u54c1\u4f53\u9a13\u3092\u901a\u3058\u305f\u9867\u5ba2\u7372\u5f97\u306b\u3055\u3089\u306b\u6295\u8cc7\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>3. \u3088\u308a\u9ad8\u901f\u306a\u6210\u9577<\/h3>\n<p>\u307e\u305a\u306f\u7121\u6599\u3067\u88fd\u54c1\u3092\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3001\u7d50\u679c\u3068\u3057\u3066\u30e6\u30fc\u30b6\u30fc\u306f\u6709\u6599\u88fd\u54c1\u3092\u8cfc\u5165\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30d5\u30a1\u30cd\u30eb\u306b\u53d6\u308a\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u5897\u3048\u3001\u5951\u7d04\u6570\u304c\u4fc3\u9032\u3055\u308c\u307e\u3059\u3002<\/p>\n<h3>4. \u4f01\u696d\u4fa1\u5024\u306e\u5411\u4e0a<\/h3>\n<p>PLG\u3092\u30d3\u30b8\u30cd\u30b9\u306b\u5c0e\u5165\u3059\u3079\u304d\u6700\u3082\u91cd\u8981\u306a\u7406\u7531\u306f\u304a\u305d\u3089\u304f\u3001\u4f01\u696d\u4fa1\u5024\u304c\u4e0a\u304c\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002PLG\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u306f\u3001\u3088\u308a\u4fa1\u5024\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/openviewpartners.com\/blog\/product-led-growth-the-secret-to-becoming-a-top-quartile-public-company\/#.W5s3jegzbXR\" target=\"_blank\" rel=\"noopener noreferrer\">OpenView Partners\u306e\u8abf\u67fb<\/a>\u306b\u3088\u308c\u3070\u3001PLG\u3092\u53d6\u308a\u5165\u308c\u305f\u4f01\u696d\u306f\u3001\u5225\u306e\u6226\u7565\u3092\u63a1\u7528\u3059\u308b\u4f01\u696d\u3088\u308a\u308230\uff05\u4fa1\u5024\u304c\u9ad8\u3044\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>PLG\u306e\u4e3b\u8981\u539f\u5247<\/h2>\n<p>PLG\u306e\u6982\u8981\u3084\u91cd\u8981\u6027\u304c\u308f\u304b\u3063\u305f\u3068\u3053\u308d\u3067\u3001\u4e3b\u306a\u539f\u5247\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1. \u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b<\/h3>\n<p>PLG\u306e\u4e2d\u6838\u3068\u306a\u308b\u57fa\u672c\u539f\u5247\u306f\u3001\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u3053\u3068\u3002\u30d3\u30b8\u30cd\u30b9\u306e\u5168\u3066\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306e\u305f\u3081\u306b\u3042\u308a\u307e\u3059\u3002\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u5c02\u5ff5\u3057\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u306b\u5f79\u7acb\u3064\u88fd\u54c1\u958b\u767a\u3092\u63a8\u9032\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2. \u30e6\u30fc\u30b6\u30fc\u304c\u751f\u6d3b\u3059\u308b\u5834\u6240\u3067\u5f79\u7acb\u3064\u88fd\u54c1\u3092\u958b\u767a\u3059\u308b<\/h3>\n<p>\u305f\u3060\u512a\u308c\u305f\u88fd\u54c1\u3092\u4f5c\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u62e0\u70b9\u3068\u3059\u308b\u5834\u6240\u3067\u751f\u304d\u308b\u88fd\u54c1\u3092\u958b\u767a\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u3053\u308c\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u751f\u6d3b\u3057\u3001\u50cd\u304f\u5834\u6240\u306b\u7c21\u5358\u306b\u6eb6\u3051\u8fbc\u3081\u308b\u3088\u3046\u306a\u88fd\u54c1\u3092\u76ee\u6307\u3059\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u7c21\u5358\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u88fd\u54c1\u3092\u5229\u7528\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u307e\u308a\u307e\u3059\u3002<\/p>\n<h3>3. \u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u3092\u69cb\u7bc9\u3059\u308b<\/h3>\n<p>\u88fd\u54c1\u3092API\u3067\u99c6\u52d5\u3055\u305b\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u30aa\u30fc\u30d7\u30f3\u30bd\u30fc\u30b9\u306b\u3059\u308c\u3070\u3001\u30a2\u30af\u30bb\u30b9\u3057\u3084\u3059\u304f\u3001\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u53ef\u80fd\u3067\u3001\u306a\u304a\u304b\u3064\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u306b\u7c21\u5358\u306b\u7d71\u5408\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u3068\u3063\u3066\u4fa1\u5024\u3042\u308b\u88fd\u54c1\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>4. \u67d4\u8edf\u6027\u3092\u8003\u616e\u3059\u308b<\/h3>\n<p>\u67d4\u8edf\u6027\u3082PLG\u306e\u91cd\u8981\u306a\u539f\u5247\u3067\u3059\u3002\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u67d4\u8edf\u6027\u306b\u512a\u308c\u305f\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3092\u5fc3\u304c\u3051\u307e\u3057\u3087\u3046\u3002\u3088\u308a\u591a\u304f\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u72ec\u81ea\u306e\u8981\u4ef6\u306b\u5408\u308f\u305b\u3066\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b\u30c4\u30fc\u30eb\u3084\u6a5f\u80fd\u3082\u7d44\u307f\u8fbc\u3080\u306e\u304c\u8ce2\u660e\u3067\u3059\u3002<\/p>\n<h3>5. \u88fd\u54c1\u958b\u767a\u3068\u540c\u6642\u306b\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3092\u7bc9\u304f<\/h3>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306a\u3057\u306b\u88fd\u54c1\u306f\u6210\u308a\u7acb\u3061\u307e\u305b\u3093\u3002\u88fd\u54c1\u3092\u958b\u767a\u3057\u306a\u304c\u3089\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u69cb\u7bc9\u3082\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u5f8c\u4ed8\u3051\u3067\u306f\u306a\u304f\u3001\u88fd\u54c1\u958b\u767a\u3068\u3068\u3082\u306b\u7bc9\u3044\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u88fd\u54c1\u306e\u4e00\u90e8\u3067\u3042\u308a\u3001\u88fd\u54c1\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\uff08\u305d\u306e\u9006\u3082\u7136\u308a\uff09\u3002<\/p>\n<p>\u3053\u308c\u306b\u3088\u3063\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u4fe1\u983c\u6027\u304c\u57f9\u308f\u308c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u666e\u53ca\u3092\u901a\u3058\u3066\u30d3\u30b8\u30cd\u30b9\u3092\u652f\u6301\u3057\u3066\u304f\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u304c\u81ea\u7136\u3068\u96c6\u307e\u308a\u307e\u3059\u3002<\/p>\n<figure>\n<p><figure style=\"width: 1536px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2023\/07\/product-led-growth-community-strategies.png\" alt=\"PLG\u304a\u3088\u3073\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u6226\u7565\u306e\u4f8b\uff08\u51fa\u5178: OpenView\uff09\" width=\"1536\" height=\"864\"><figcaption class=\"wp-caption-text\">PLG\u304a\u3088\u3073\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u6226\u7565\u306e\u4f8b\uff08\u51fa\u5178: <a href=\"https:\/\/openviewpartners.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">OpenView<\/a>\uff09<\/figcaption><\/figure><figcaption><\/figcaption><\/figure>\n<h3>6. \u652f\u6255\u3044\u3092\u6c42\u3081\u308b\u524d\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b<\/h3>\n<p>\u3053\u308c\u3082PLG\u306e\u67f1\u3068\u306a\u308b\u539f\u5247\u306e1\u3064\u3067\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306b\u6599\u91d1\u306e\u652f\u6255\u3044\u3092\u4fc3\u3059\u524d\u306b\u4fa1\u5024\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u30e2\u30c7\u30eb\u3067\u88fd\u54c1\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u304c\u30ea\u30b9\u30af\u3092\u8ca0\u308f\u305a\u306b\u6e08\u307f\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30b9\u30af\u304c\u306a\u3044\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3088\u308a\u6c17\u8efd\u306b\u88fd\u54c1\u3092\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3064\u307e\u308a\u3001\u3088\u308a\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u88fd\u54c1\u3092\u624b\u306b\u53d6\u3063\u3066\u3082\u3089\u3044\u3001\u6709\u6599\u4f1a\u54e1\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/kinsta.com\/blog\/how-to-price-a-product-wordpress\/\">\u88fd\u54c1\u306e\u9069\u6b63\u4fa1\u683c\u306e\u4ed8\u3051\u65b9\u306b\u3064\u3044\u3066\u306f\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2>PLG\u306e\u6307\u6a19<\/h2>\n<p>PLG\u306e\u4e3b\u306a\u539f\u5247\u304c\u5206\u304b\u308c\u3070\u3001\u3053\u306e\u6226\u7565\u304c\u8ecc\u9053\u306b\u4e57\u3063\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u76e3\u8996\u3059\u308b\u65b9\u6cd5\u3082\u6c17\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u9032\u6357\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u4e00\u822c\u7684\u306a\u6307\u6a19\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>1. Time to Value\uff08TtV\uff09<\/h3>\n<p>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3059\u307e\u3067\u306e\u6642\u9593\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3078\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u304c\u5fc5\u305a\u3057\u3082TtV\u30a4\u30d9\u30f3\u30c8\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u9867\u5ba2\u60c5\u5831\u306e\u30a4\u30f3\u30dd\u30fc\u30c8\u3001\u30c4\u30fc\u30eb\u306e\u7d71\u5408\u3001\u53cb\u4eba\u306e\u62db\u5f85\u3001\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u306e\u5b8c\u4e86\u306a\u3069\u3001\u3088\u308a\u591a\u304f\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u767a\u751f\u3057\u305f\u6642\u70b9\u3092\u793a\u3059\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u6642\u9593\u306f\u30bc\u30ed\u306b\u8fd1\u3051\u308c\u3070\u8fd1\u3044\u307b\u3069\u826f\u3044\u3068\u3055\u308c\u307e\u3059\u3002SaaS\u88fd\u54c1\u306f\u3053\u306eTtV\u304c\u9577\u304f\u306a\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30aa\u30f3\u30dc\u30fc\u30c7\u30a3\u30f3\u30b0\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u77ed\u7e2e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>2. Product-Qualified Lead\uff08PQL\uff09<\/h3>\n<p>Marketing Qualified Lead\uff08MQL\uff09\u3068\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306b\u304a\u3044\u3066\u4e00\u5b9a\u306e\u6761\u4ef6\u3092\u30af\u30ea\u30a2\u3057\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u610f\u5473\u3057\u307e\u3059\u304c\u3001Product Qualified Lead\uff08PQL\uff09\u306f\u3001\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u3059\u3067\u306b\u5b9f\u611f\u3057\u3066\u3044\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u3067\u3059\u3002\u901a\u5e38\u306f\u30d5\u30ea\u30fc\u30df\u30a2\u30e0\u307e\u305f\u306f\u7121\u6599\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u6301\u3064\u30e6\u30fc\u30b6\u30fc\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>PQL\u306e\u5b9a\u7fa9\u306f\u3001\u4f01\u696d\u3084\u76ee\u6a19\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4e00\u822c\u306b\u306f\u55b6\u696d\u30c1\u30fc\u30e0\u306b\u6e21\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u898b\u8fbc\u307f\u9867\u5ba2\u3067\u3059\u3002<\/p>\n<h3>3. \u6a5f\u80fd\u63a1\u7528\u7387<\/h3>\n<p>\u6a5f\u80fd\u63a1\u7528\u7387\u3082\u307e\u305f\u3001PLG\u3067\u8ffd\u8de1\u3059\u3079\u304d\u6307\u6a19\u3067\u3059\u3002\u88fd\u54c1\u63a1\u7528\u7387\u306b\u95a2\u3057\u3066\u306f\u3001\u88fd\u54c1\u958b\u767a\u30c1\u30fc\u30e0\u3067\u8ffd\u8de1\u3055\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001PLG\u3067\u306f\u3053\u306e\u6a5f\u80fd\u63a1\u7528\u7387\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d1\u30fc\u30bb\u30f3\u30c6\u30fc\u30b8\u3067\u6e2c\u5b9a\u3057\u3001\u88fd\u54c1\u306e\u5404\u6a5f\u80fd\u3092\u3069\u308c\u3060\u3051\u306e\u30e6\u30fc\u30b6\u30fc\u304c\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u88fd\u54c1\u958b\u767a\u3092\u4fc3\u9032\u3057\u306a\u304c\u3089\u3001\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u5c0e\u5165\u3057\u305f\u65b0\u6a5f\u80fd\u306e\u63a1\u7528\u7387\u304c\u9ad8\u304f\u3001\u88fd\u54c1\u5168\u4f53\u306e\u63a1\u7528\u7387\u306e\u4e0a\u6607\u3092\u5f8c\u62bc\u3057\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h3>4. \u53ce\u76ca\u5897\u52a0\u984d<\/h3>\n<p>\u3053\u308c\u306f\u58f2\u4e0a\u306e\u6210\u9577\u3092\u898b\u308b\u91cd\u8981\u306a\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002PLG\u3067\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u524d\u3082\u3063\u3066\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u7d42\u308f\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5927\u5207\u306a\u3053\u3068\u306f\u3001\u7121\u6599\u30e6\u30fc\u30b6\u30fc\u306e\u4f55\u5272\u304b\u304c\u6700\u7d42\u7684\u306b\u6709\u6599\u30d7\u30e9\u30f3\u306b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3059\u308b\u307b\u3069\u306e\u4fa1\u5024\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3002\u307e\u305f\u3001\u3055\u3089\u306a\u308b\u30a2\u30c3\u30d7\u30b0\u30ec\u30fc\u30c9\u3001\u30a2\u30c3\u30d7\u30bb\u30eb\u3001\u30a2\u30c9\u30aa\u30f3\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u306b\u3088\u3063\u3066\u53ce\u76ca\u3092\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u53ce\u76ca\u5897\u52a0\u984d\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u304b\u3089\u751f\u307f\u51fa\u3055\u308c\u308b\u53ce\u76ca\u306b\u6ce8\u76ee\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<h2>PLG\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u898b\u6975\u3081\u308b\u65b9\u6cd5<\/h2>\n<p>\u3067\u306f\u3001PLG\u306e\u6226\u7565\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u5224\u65ad\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u307e\u305a\u306f\u3001PLG\u304c\u3069\u306e\u3088\u3046\u306a\u30bf\u30a4\u30d7\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>PLG\u306fSaaS\u30d3\u30b8\u30cd\u30b9\u306b\u9069\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u624b\u9803\u306a<a href=\"https:\/\/kinsta.com\/blog\/how-to-price-a-product-wordpress\/\">\u4fa1\u683c\u8a2d\u5b9a<\/a>\u3067\u3001\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u306e\u591a\u3044\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u30d3\u30b8\u30cd\u30b9\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>SaaS\u4e8b\u696d\u3092\u7d4c\u55b6\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u5e02\u5834\u3001\u30ea\u30bd\u30fc\u30b9\u3001\u88fd\u54c1\u6e96\u5099\u3068\u3044\u30463\u3064\u306e\u89b3\u70b9\u306b\u6ce8\u76ee\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>1. \u5e02\u5834<\/h3>\n<p>\u307e\u305a\u306f\u3001\u5e02\u5834\u3084\u7af6\u5408\u4ed6\u793e\u306b\u76ee\u3092\u5411\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u3092\u81ea\u554f\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u88fd\u54c1\u304c\u5e02\u5834\u306b\u9069\u5408\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>\u6210\u9577\u5e02\u5834\u3067\u3042\u308b\u304b<\/li>\n<li>\u6e80\u8db3\u3057\u3066\u3044\u306a\u3044\u6d88\u8cbb\u8005\u304c\u3044\u308b\u304b<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u306f\u3069\u3053\u304b<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u306e\u5229\u70b9\u3068\u6b20\u70b9<\/li>\n<li>\u9867\u5ba2\u7372\u5f97\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u6295\u8cc7\u304c\u5fc5\u8981\u306b\u306a\u308b\u304b<\/li>\n<\/ul>\n<h3>2. \u30ea\u30bd\u30fc\u30b9<\/h3>\n<p>PLG\u3092\u53d6\u308a\u5165\u308c\u3066\u81ea\u793e\u88fd\u54c1\u306e\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u308b\u3068\u5224\u65ad\u3057\u305f\u3089\u3001\u6b21\u306b\u8003\u616e\u3059\u3079\u304d\u306f\u30ea\u30bd\u30fc\u30b9\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u9069\u5207\u306a\u4eba\u6750\u304c\u78ba\u4fdd\u3067\u304d\u3066\u3044\u308b\u304b<\/li>\n<li>PLG\u306e\u63a1\u7528\u3092\u30c1\u30fc\u30e0\u304c\u540c\u610f\u3059\u308b\u304b<\/li>\n<li>PLG\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3059\u308b\u305f\u3081\u306e\u6642\u9593\u3084\u30ea\u30bd\u30fc\u30b9\u306b\u6295\u8cc7\u3067\u304d\u308b\u304b<\/li>\n<li>\u30ea\u30bd\u30fc\u30b9\u3078\u306e\u6295\u8cc7\u3092\u6b63\u5f53\u5316\u3067\u304d\u308b\u304b<\/li>\n<li>\u4f55\u3092\u72a0\u7272\u306b\u3057\u3066PLG\u306b\u6295\u8cc7\u3059\u308b\u306e\u304b<\/li>\n<li>PLG\u3092\u5c0e\u5165\u3059\u308b\u305f\u3081\u306e\u9069\u5207\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u77e5\u8b58\u304c\u3042\u308b\u304b<\/li>\n<\/ul>\n<h3>3. \u88fd\u54c1\u306e\u6e96\u5099<\/h3>\n<p>\u30ea\u30bd\u30fc\u30b9\u304c\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u3001\u6700\u5f8c\u306b\u88fd\u54c1\u306e\u5b8c\u6210\u5ea6\u3092\u8a55\u4fa1\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u88fd\u54c1\u306b\u95a2\u3057\u3066\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u70b9\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u76f4\u611f\u7684\u3067\u3042\u308b\u304b<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>\u4f7f\u3044\u3084\u3059\u3044\u304b<\/li>\n<li>\u7af6\u4e89\u529b\u306e\u3042\u308b\u6a5f\u80fd\u3092\u5099\u3048\u3066\u3044\u308b\u304b<\/li>\n<li>\u5e02\u5834\u306b\u304a\u3044\u3066\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u304c\u3042\u308b\u304b<\/li>\n<li>\u4fe1\u983c\u6027\u306f\u5341\u5206\u3067\u3042\u308b\u304b<\/li>\n<li>\u5229\u7528\u8005\u306e\u5897\u52a0\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u62e1\u5f35\u6027\u304c\u3042\u308b\u304b<\/li>\n<li>\u5229\u7528\u8005\u304c\u88fd\u54c1\u306e\u4fa1\u5024\u3092\u3059\u3050\u306b\u5b9f\u611f\u3067\u304d\u308b\u304b<\/li>\n<li>\u7af6\u5408\u4ed6\u793e\u3068\u306e\u9055\u3044\u306f\u4f55\u304b<\/li>\n<\/ul>\n<h2>PLG\u306b\u95a2\u3059\u308b\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n<p>\u6700\u5f8c\u306b\u3001PLG\u306b\u3064\u3044\u3066\u3088\u304f\u3042\u308b\u8cea\u554f\u3068\u305d\u306e\u56de\u7b54\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>PLG\u3092\u63a1\u7528\u3059\u308b\u5834\u5408\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u8ab2\u984c\u304c\u751f\u3058\u307e\u3059\u304b\uff1f<\/h3>\n<p>\u7b2c\u4e00\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u90e8\u9580\u3084\u55b6\u696d\u90e8\u9580\u3067\u306f\u306a\u304f\u3001PLG\u6226\u7565\u306b\u30c1\u30fc\u30e0\u5168\u4f53\u3092\u6295\u5165\u3059\u308b\u3053\u3068\u3002\u307e\u305f\u3001\u30c7\u30fc\u30bf\u306e\u7406\u89e3\u3082\u8ab2\u984c\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002PLG\u304c\u3069\u306e\u3088\u3046\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306f\u7c21\u5358\u3067\u306f\u306a\u304f\u3001\u3060\u304b\u3089\u3053\u305dTtV\u3001PQL\u3001\u6a5f\u80fd\u63a1\u7528\u7387\u3068\u3044\u3063\u305fPLG\u306e\u6307\u6a19\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30e6\u30fc\u30b6\u30fc\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u3068\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\u306f\u3001\u6700\u9ad8\u306e\u9867\u5ba2\u4f53\u9a13\u3092\u5275\u9020\u3059\u308b\u305f\u3081\u306b\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30b5\u30a4\u30c8\u306b\u4f9d\u5b58\u3057\u3001\u88fd\u54c1\u4e3b\u5c0e\u306e\u6210\u9577\u30e2\u30c7\u30eb\uff08PLG\uff09\u306f\u3001\u53ce\u76ca\u6210\u9577\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b\u88fd\u54c1\u4f53\u9a13\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002\u4e21\u30e2\u30c7\u30eb\u3092\u4f75\u7528\u3059\u308b\u306e\u304c\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3067\u3001\u7d20\u6674\u3089\u3057\u3044\u88fd\u54c1\u3092\u958b\u767a\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u6c42\u3081\u3001\u30d5\u30a3\u30fc\u30eb\u30c9\u30d0\u30c3\u30af\u3092\u88fd\u54c1\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u308b\u306e\u304c\u7406\u60f3\u7684\u3067\u3059\u3002<\/p>\n<h3>\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30ab\u30eb\u30c1\u30e3\u30fc\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/h3>\n<p>\u65e5\u672c\u3067\u306f\u3042\u307e\u308a\u6d78\u900f\u3057\u3066\u3044\u306a\u3044\u7528\u8a9e\u3067\u3059\u304c\u3001\u88fd\u54c1\u3068\u88fd\u54c1\u304c\u30a8\u30f3\u30c9\u30e6\u30fc\u30b6\u30fc\u306b\u63d0\u4f9b\u3059\u308b\u4fa1\u5024\u306b\u96c6\u4e2d\u3059\u308b\u4f01\u696d\u6587\u5316\u3092\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30ec\u30c3\u30c9\u30ab\u30eb\u30c1\u30e3\u30fc\uff08Product-Led 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href=\"https:\/\/kinsta.com\/jp\/wordpress-hosting\/\">\u30b5\u30fc\u30d0\u30fc\u30b5\u30fc\u30d3\u30b9<\/a>\u306b\u4e57\u308a\u63db\u3048\u305f\u304a\u5ba2\u69d8\u306e\u30b5\u30a4\u30c8\u306f\u3001\u5e73\u5747\u3057\u3066\u901f\u5ea6\u304c20%\u5411\u4e0a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305fKinsta\u3067\u306f\u3001\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3001WordPress\u30b5\u30a4\u30c8\u306e\u3059\u3079\u3066\u3092\u30011\u3064\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305a\u306f\u3001<a href=\"https:\/\/sevalla.com\/pricing\/\">\u30de\u30cd\u30fc\u30b8\u30c9\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u30b5\u30fc\u30d0\u30fc<\/a>\u307e\u305f\u306f<a href=\"https:\/\/sevalla.com\/pricing\/\">\u30a6\u30a7\u30d6\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u30b5\u30fc\u30d0\u30fc<\/a>\u306e\u7121\u6599\u5229\u7528\u67a0\u3092\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Slack\u3001Zoom\u3001HubSpot\u306f\u3001\u3044\u305a\u308c\u3082\u30bd\u30d5 &#8230;<\/p>\n","protected":false},"author":199,"featured_media":47910,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[],"topic":[793,752,810],"class_list":["post-47909","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-online-marketing-tips","topic-business-tools","topic-tech-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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