Reverse Engineered
Valuable tips from successful entrepreneurs and industry experts designed to help you grow your business.
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Recent episodes

John Doherty
The Secret to Attracting Qualified Leads

David Wurtz
How a Founder in Residence Identifies Areas of Innovation at Google

Karmen Kendrick
Why Investing in Your Business Goes Both Ways in B2B

Zsuzsa Kecsmar
How Loyalty Programs Can Help You Retain Customers

Cory Miller
Why You Should Strive to Make People’s Lives Awesome

Donata Stroink-Skillrud
Make Your Business’ Privacy Policy Compliant

Austin Ginder
How This Solo Developer Manages and Resells Hosting to 1,300 Websites

Shane Pearlman
Build Your Business to Support Your Lifestyle

Joe Howard
The Secret to Entrepreneurship: “Just Keep Going”


Andy Chadwick + Suganthan Mohanadasan
How to Grow a Consulting Firm by Sharing SEO Knowledge

Melissa Kwan
Building a Business Around the Life You Want to Live

Jonathan Williamson
How an Upbringing and Passion for 3D Animation Led to Co-Founding Three Creator-Focused Companies
About the Show
Reverse Engineered is Kinsta’s podcast on all things business and tech. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then you’ve come to the right place. Join us every two weeks to hear successful entrepreneurs and industry experts break down the steps, challenges, and successes that took their companies to where they are today.
Your Host
Jon Penland
COO at KinstaSince joining in 2016, he’s worn several hats including Writer, Support Engineer, and Head of Sales and Support, and has watched Kinsta grow from a small but mighty team of 15 to the expert 270+ team it is today. His professional interests lie in remote work and scaling distributed companies.
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