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Reverse Engineered

Valuable tips from successful entrepreneurs and industry experts designed to help you grow your business.

Recent episodes

Ryan RobinsonRyan Robinson How This Blogger Grew a 6-Figure Blog Business

Ryan’s success didn’t come overnight. Tune in to hear more about ways to monetize your blog, what it takes to grow your business, and much more!
48 minutes

Maddy OsmanMaddy Osman How This Entrepreneur Went From Being a Freelancer to an Agency Owner

Founder at The Blogsmith, Maddy Osman shares her journey from freelancer to running an SEO content agency that lands clients like Adobe, HubSpot, &…
60 minutes

Giorgia LupiGiorgia Lupi How to Make Data More Human

Pentagram Partner Giorgia Lupi shares her journey to transforming data into meaningful visual assets for some of the biggest companies in the world.
59 minutes

Brad MillerBrad Miller Creating Great Culture Is Key to Business Growth

Brad Miller is Vice President of New Client Strategy at 10up, a company that has almost doubled in size since he first joined.
48 minutes

John DohertyJohn Doherty The Secret to Attracting Qualified Leads

Credo founder & CEO John Doherty shares actionable tips for growing a business, along with solid tactics on automation, playbooks, & more.
58 minutes

David WurtzDavid Wurtz How a Founder in Residence Identifies Areas of Innovation at Google

Having contributed to large products like Google Drive and Google Fonts, David Wurtz knows plenty of things to successfully launch new products.
56 minutes

Karmen KendrickKarmen Kendrick Why Investing in Your Business Goes Both Ways in B2B

Karmen runs a successful web design agency focusing on membership sites. Her tip for growth? Invest in your business, if you want clients to invest…
36 minutes

Zsuzsa KecsmarZsuzsa Kecsmar How Loyalty Programs Can Help You Retain Customers

"When the economy suffers, loyalty thrives." Tune in to hear Antavo’s Co-founder Zsuzsa Kecsmar share their approach to customer retention.
32 minutes

Cory MillerCory Miller Why You Should Strive to Make People’s Lives Awesome

Post Status CEO Cory Miller shares his entrepreneurial journey and digs deeper into what being a leader means (hint: you're a human with real probl…
52 minutes

Donata Stroink-SkillrudDonata Stroink-Skillrud Make Your Business’ Privacy Policy Compliant

Donata Stroink-Skillrud from Termageddon talks about the challenges she faces as a business owner and the importance of privacy policies.
48 minutes

Austin GinderAustin Ginder How This Solo Developer Manages and Resells Hosting to 1,300 Websites

Austin Ginder's story seems untrue, but it's not! As a solo developer & owner at Anchor Hosting, he successfully runs his business for thousands of…
58 minutes

Shane PearlmanShane Pearlman Build Your Business to Support Your Lifestyle

Modern Tribe has championed the way of working since its early days. Learn what two decades of remote work taught to Shane Pearlman, CEO of the com…
57 minutes

About the Show

Reverse Engineered is Kinsta’s podcast on all things business and tech. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then you’ve come to the right place. Join us every two weeks to hear successful entrepreneurs and industry experts break down the steps, challenges, and successes that took their companies to where they are today.

Your Host

Jon Penland

COO at Kinsta

Since joining in 2016, he’s worn several hats including Writer, Support Engineer, and Head of Sales and Support, and has watched Kinsta grow from a small but mighty team of 15 to the expert 341+ team it is today. His professional interests lie in remote work and scaling distributed companies.

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