{"id":45236,"date":"2022-08-17T08:53:00","date_gmt":"2022-08-17T08:53:00","guid":{"rendered":"https:\/\/kinsta.com\/se\/?page_id=45236&#038;preview_id=45236"},"modified":"2025-05-07T21:20:52","modified_gmt":"2025-05-07T21:20:52","slug":"marknadsandelar-for-sokmotorer","status":"publish","type":"page","link":"https:\/\/kinsta.com\/se\/marknadsandelar-for-sokmotorer\/","title":{"rendered":"Marknadsandelar f\u00f6r S\u00f6kmotorer: Vem leder t\u00e4vlingen"},"content":{"rendered":"\n<header class=\"wp-block-kinsta-hero-title is-style-center-screenshot alignfull\"><div class=\"wp-block-kinsta-hero-title__inner\">\n<div class=\"wp-block-kinsta-columns is-vertical-center\">\n<div class=\"wp-block-kinsta-column wp-block-kinsta-columns__column\">\n<div class=\"wp-block-kinsta-hero-title-content wp-block-kinsta-hero-title__content\"><h1 class=\"wp-block-kinsta-hero-title__title\"><span class=\"wp-block-kinsta-hero-title__title__text\">Marknadsandelar f\u00f6r S\u00f6kmotorer: Vem leder t\u00e4vlingen<\/span><\/h1>\n<p>Google dominerar visserligen s\u00f6kmotormarknaden. Men det kan vara bra att \u00e4ven k\u00e4nna till marknadsandelen f\u00f6r andra s\u00f6kmotorer &#8211; s\u00e4rskilt om du \u00e4r en e-handelsbutiks\u00e4gare som vill rankas f\u00f6r vissa l\u00e4nder eller enheter.<\/p>\n\n\n\n<div class=\"wp-block-kinsta-buttons alignleft\">\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-kinsta-column wp-block-kinsta-columns__column\">\n<div class=\"wp-block-kinsta-hero-title-secondary wp-block-kinsta-hero-title__secondary\"><\/div>\n<\/div>\n<\/div>\n<\/div><\/header>\n\n\n\n<p>N\u00e4r folk s\u00e4ger &#8221;optimera f\u00f6r s\u00f6kmotorer&#8221; \u00e4r Google alltid den f\u00f6rsta s\u00f6kmotorn som man t\u00e4nker p\u00e5.<\/p>\n\n\n\n<p>H\u00e4r kommer en \u00f6verraskning: Det finns \u00e4ven <a href=\"https:\/\/kinsta.com\/se\/blog\/alternativa-sokmotorer\/\">andra s\u00f6kmotorer<\/a>.<\/p>\n\n\n\n<p>Dessa s\u00f6kmotorer f\u00e5r ocks\u00e5 massor av trafik &#8230; men de verkar inte alltid lika popul\u00e4ra som Google.<\/p>\n\n\n\n<p>L\u00e5t oss g\u00f6ra en djupdykning i den totala marknadsandelen f\u00f6r s\u00f6kmotorer och hur den ser ut baserat p\u00e5 regioner, l\u00e4n och v\u00e4rlden i stort.<\/p>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-tl-dr-marknadsandelar-for-sokmotorer\">TL;DR: Marknadsandelar f\u00f6r S\u00f6kmotorer<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google dominerar marknadsandelarna f\u00f6r s\u00f6kmotorer, och har i genomsnitt en marknadsandel p\u00e5 86\u201396% \u00f6ver hela v\u00e4rlden.<\/li>\n\n\n\n<li>Google\u2019s globala marknadsandel f\u00f6r s\u00f6kmotorer var 91.88% i juni \u00e5r 2022.<\/li>\n\n\n\n<li>Baidu regerar i Kina med en marknadsandel p\u00e5 75.54%.<\/li>\n\n\n\n<li>Till skillnad fr\u00e5n andra l\u00e4nder har s\u00f6kmarknaden i Ryssland tv\u00e5 huvudakt\u00f6rer: Google och Yandex.<\/li>\n\n\n\n<li>Fler anv\u00e4nder Google p\u00e5 sina mobila enheter \u00e4n p\u00e5 station\u00e4ra datorer (95 % j\u00e4mf\u00f6rt med 85 %).<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mot-sokmotorerna\">M\u00f6t s\u00f6kmotorerna<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google\">Google<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-18.png\" alt=\"Homepage of Google with Google\u2019s logo in the center with a search bar below it. \"><figcaption class=\"wp-element-caption\">Googles startsida<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> startades av Larry Page och Sergey Brin \u00e5r 1998.<\/p>\n\n\n\n<p>Namnet kommer fr\u00e5n ordet &#8221;googol&#8221;, en matematisk term f\u00f6r vad vi f\u00e5r n\u00e4r vi multiplicerar 10 med sig sj\u00e4lv 100 g\u00e5nger (en 1:a med 100 nollor efter sig).<\/p>\n\n\n\n<p>Innan Google och dess moderbolag, Alphabet, blev det <a href=\"https:\/\/www.marketwatch.com\/story\/google-parent-alphabet-joins-1-trillion-in-market-value-for-first-time-2020-01-16\" target=\"_blank\" rel=\"noreferrer noopener\">tredje biljon dollar-v\u00e4rderade f\u00f6retaget<\/a> som n\u00e5gonsin hade skapats, k\u00e4mpade Page och Brin f\u00f6r att s\u00e4lja det.<\/p>\n\n\n\n<p>De <a href=\"https:\/\/techcrunch.com\/2010\/09\/29\/google-excite\/\" target=\"_blank\" rel=\"noreferrer noopener\">erbj\u00f6d sig att s\u00e4lja Google<\/a> till Excite (ett annat internetf\u00f6retag) 1999 f\u00f6r 750 000 dollar, men Excite avvisade deras erbjudande. Bara fem \u00e5r senare <a href=\"https:\/\/www.cnet.com\/tech\/tech-industry\/learning-from-googles-ipo\/\" target=\"_blank\" rel=\"noreferrer noopener\">samlade Google in 1,67 miljarder dollar<\/a> under b\u00f6rsintroduktionen \u00e5r 2004.<\/p>\n\n\n\n<p>Om vi spolar fram till har det h\u00e4nt mycket. F\u00f6rutom att optimera sina algoritmer f\u00f6r att ge b\u00e4sta resultat till anv\u00e4ndarnas s\u00f6kfr\u00e5gor, \u00e4r Google \u00e4ven engagerat i f\u00f6retag som:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Programvaruprodukter (som <a href=\"https:\/\/kinsta.com\/blog\/google-workspace\/\">Google Workspace<\/a> och den ber\u00f6mda e-posttj\u00e4nsten <a href=\"https:\/\/www.google.com\/gmail\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gmail<\/a>)<\/li>\n\n\n\n<li>S\u00f6kannonsering (<a href=\"https:\/\/kinsta.com\/blog\/how-to-use-google-adwords\/\">Google AdWords<\/a>)<\/li>\n\n\n\n<li>Infrastruktur (<a href=\"https:\/\/kinsta.com\/se\/google-cloud-platform-marknadsandel\/\">Google Cloud<\/a>)<\/li>\n\n\n\n<li>Sj\u00e4lvk\u00f6rande bilar (<a href=\"https:\/\/waymo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Waymo<\/a>)<\/li>\n<\/ul>\n\n\n\n<p><strong><strong>Antal s\u00f6kningar:<\/strong><\/strong> Fr\u00e5n och med \u00e5r 2022 behandlar Google mer \u00e4n <a href=\"https:\/\/www.internetlivestats.com\/one-second\/#google-band\" target=\"_blank\" rel=\"noreferrer noopener\">100 000 s\u00f6kfr\u00e5gor per sekund<\/a><a href=\"https:\/\/www.internetlivestats.com\/one-second\/#google-band\"><\/a>. Det \u00e4r mer \u00e4n 8.5 miljarder dagliga s\u00f6kningar.<\/p>\n\n\n\n<p><strong><strong>\u00c5rliga int\u00e4kter: <\/strong><\/strong>\u00c5r 2021, n\u00e5dde <a href=\"https:\/\/abc.xyz\/investor\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s \u00e5rliga int\u00e4kter<\/a> 257 miljarder dollar. Det \u00e4r <a href=\"https:\/\/www.theverge.com\/2022\/2\/1\/22912196\/google-alphabet-200-billion-annual-revenue-youtube-pixel-search\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00f6rsta g\u00e5ngen som det passerade 200 miljarder dollar<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-microsoft-nbsp-bing\">Microsoft\u00a0Bing<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-1.jpg\" alt=\"Homepage of Microsoft\u00a0Bing\u00a0with Microsoft\u00a0Bing\u2019s logo in the top left and a news carousel at the bottom. \"><figcaption class=\"wp-element-caption\">Startsida f\u00f6r Microsoft Bing<\/figcaption><\/figure>\n\n\n\n<p>Microsoft introducerade <a href=\"https:\/\/www.bing.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bing<\/a> \u00e5r 2009 f\u00f6r att ers\u00e4tta Live Search, Windows Live Search och MSN Search. \u00c5r 2020 bytte det namn fr\u00e5n Bing till <a href=\"https:\/\/www.searchenginejournal.com\/bing-officially-rebrands-as-microsoft-bing\/383090\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Bing<\/a>.<\/p>\n\n\n\n<p>Microsoft utvecklade MSN Search som ett svar p\u00e5 Google. Men sedan Windows Live Search lanserades 2006 har Microsofts s\u00f6kmotorer sl\u00e4pat efter Google.<\/p>\n\n\n\n<p>\u00c5r 2010 b\u00f6rjade Bing att <a href=\"https:\/\/www.wsj.com\/articles\/BL-DGB-17229\">driva<\/a><a href=\"https:\/\/www.wsj.com\/articles\/BL-DGB-17229\" target=\"_blank\" rel=\"noreferrer noopener\"> Yahoo\u2019s<\/a> s\u00f6kresultat. Det <a href=\"https:\/\/arstechnica.com\/information-technology\/2010\/10\/bing-adds-more-facebook-what-your-friends-like-people-search\/\" target=\"_blank\" rel=\"noreferrer noopener\">gjorde \u00e4ven en \u00f6verenskommelse med Facebook<\/a> \u00e5r 2010 om att ge anv\u00e4ndarna personliga s\u00f6kresultat; lade till Facebook\u2019s sociala data i sina s\u00f6kresultat s\u00e5 att anv\u00e4ndarna kunde se vad deras v\u00e4nner &#8221;gillade.&#8221;<\/p>\n\n\n\n<p>Recensioner fr\u00e5n <a href=\"https:\/\/serpwatch.io\/blog\/bing-vs-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">SerpWatch<\/a> och <a href=\"https:\/\/www.searchenginejournal.com\/google-vs-microsoft-bing\/400855\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Journal<\/a> s\u00e4ger att Bing har b\u00e4ttre<a href=\"https:\/\/kinsta.com\/blog\/image-search-engine\/\"> bilds\u00f6kningsfunktioner<\/a> \u00e4n Google. Bing g\u00f6r det m\u00f6jligt f\u00f6r anv\u00e4ndare att filtrera bilder efter storlek, f\u00e4rg eller typ.<\/p>\n\n\n\n<p><strong><strong>Antal s\u00f6kningar: <\/strong><\/strong>\u00c4ven om Bing inte har lika m\u00e5nga anv\u00e4ndare som Google, har det \u00f6ver <a href=\"https:\/\/www.statista.com\/statistics\/752270\/range-of-bingcom-based-on-unique-visitors\/\" target=\"_blank\" rel=\"noreferrer noopener\">1 miljard<\/a> m\u00e5natliga bes\u00f6k fr\u00e5n och med juni 2022.<\/p>\n\n\n\n<p><strong><strong>\u00c5rliga int\u00e4kter: <\/strong><\/strong>Microsoft Bing <a href=\"https:\/\/www.microsoft.com\/en-us\/Investor\/sec-filings.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">genererade 8,53 miljarder dollar<\/a> i s\u00f6kannonseringsint\u00e4kter \u00e5r 2021 \u2013 en \u00f6kning med 10,2% fr\u00e5n 7,74 miljarder dollar \u00e5r 2020.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-yahoo\">Yahoo<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-11.png\" alt=\"Homepage of Yahoo\u00a0with a search bar in the top center and the latest news, scores, and weather reports below it. \"><figcaption class=\"wp-element-caption\">Yahoo\u2019s hemsida<\/figcaption><\/figure>\n\n\n\n<p>Innan Google kom till makten var Yahoo <a href=\"https:\/\/www.fastcompany.com\/40544277\/the-glory-that-was-yahoo\" target=\"_blank\" rel=\"noreferrer noopener\">kungen p\u00e5 internet<\/a>.<\/p>\n\n\n\n<p>Jerry Yang och David Filo grundade Yahoo \u00e5r 1994. De namngav ursprungligen webbplatsen &#8221;David and Jerry&#8217;s Guide to the World Wide Web&#8221; innan de \u00e4ndrade den till Yahoo, som st\u00e5r f\u00f6r &#8221;Yet Another Hierarchical Organized Oracle.&#8221;<\/p>\n\n\n\n<p>Den st\u00f6rsta v\u00e4rderingen f\u00f6r Yahoo i b\u00f6rjan av 2000-talet var 125 miljarder dollar.<\/p>\n\n\n\n<p>Yahoo var en s\u00e5dan kraft att Google\u2019s grundare Larry Page och Sergei Brin erbj\u00f6d sig att <a href=\"https:\/\/finance.yahoo.com\/news\/remember-yahoo-turned-down-1-132805083.html\">s\u00e4lja Google till <\/a><a href=\"https:\/\/finance.yahoo.com\/news\/remember-yahoo-turned-down-1-132805083.html\" target=\"_blank\" rel=\"noreferrer noopener\">Yahoo<\/a> f\u00f6r 1 miljon dollar \u00e5r 1998, men Yahoo tackade nej till detta.<\/p>\n\n\n\n<p>\u00c5r 2000 fick Yahoo s\u00e5 sm\u00e5ningom Google att driva sin webbs\u00f6kning. \u00c5r 2002 <a href=\"https:\/\/www.wired.com\/2007\/02\/yahoo-3\/\" target=\"_blank\" rel=\"noreferrer noopener\">erbj\u00f6d sig Yahoo att k\u00f6pa Google f\u00f6r 3 miljarder dollar<\/a>. Den h\u00e4r g\u00e5ngen avvisade Google dem och sa att de var v\u00e4rda minst 5 miljarder dollar. Yahoo <a href=\"https:\/\/www.cnet.com\/tech\/tech-industry\/yahoo-dumps-google-search-technology\/\" target=\"_blank\" rel=\"noreferrer noopener\">sl\u00e4ppte Google 2004<\/a> f\u00f6r att nyttja sin egen s\u00f6kteknik.<\/p>\n\n\n\n<p>\u00c5r 2008 dominerade Google redan s\u00f6kmarknaden. S\u00e5 f\u00f6r att st\u00f6rta s\u00f6kj\u00e4tten <a href=\"https:\/\/www.reuters.com\/article\/us-microsoft\/microsoft-bids-44-6-billion-to-buy-yahoo-idUSWNAS894220080201\">erbj\u00f6d sig Microsoft att f\u00f6rv\u00e4rva<\/a><a href=\"https:\/\/www.reuters.com\/article\/us-microsoft\/microsoft-bids-44-6-billion-to-buy-yahoo-idUSWNAS894220080201\" target=\"_blank\" rel=\"noreferrer noopener\"> Yahoo f\u00f6r 44.6 miljarder dollar<\/a><a href=\"https:\/\/www.reuters.com\/article\/us-microsoft\/microsoft-bids-44-6-billion-to-buy-yahoo-idUSWNAS894220080201\"><\/a> (eller 31 dollar per aktie), vilket var en premie p\u00e5 62% j\u00e4mf\u00f6rt med Yahoos st\u00e4ngningskurs.\u00a0<a href=\"https:\/\/www.nytimes.com\/2008\/05\/04\/technology\/04soft.html\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft upph\u00e4vde senare sitt erbjudande<\/a> efter att Yahoo sa att det var &#8221;f\u00f6r l\u00e5gt&#8221;.<\/p>\n\n\n\n<p>\u00c5r 2016 <a href=\"https:\/\/www.forbes.com\/sites\/briansolomon\/2016\/07\/25\/yahoo-sells-to-verizon-for-5-billion-marissa-mayer\/\" target=\"_blank\" rel=\"noreferrer noopener\">s\u00e5ldes Yahoo till Verizon f\u00f6r 5 miljarder dollar<\/a>. Verizon hade redan f\u00f6rv\u00e4rvat AOL \u00e5r 2015 f\u00f6r 4.4 miljarder dollar, s\u00e5 det kombinerade Yahoo och AOL under varum\u00e4rket &#8221;Oath&#8221;.<\/p>\n\n\n\n<p>Apollo Global Management <a href=\"https:\/\/techcrunch.com\/2021\/09\/01\/apollo-completes-its-5b-acquisition-of-verizon-media-now-known-as-yahoo\/\" target=\"_blank\" rel=\"noreferrer noopener\">f\u00f6rv\u00e4rvade Verizon Media<\/a> \u00e5r 2021(tidigare k\u00e4nt som Oath), vars portfolio inkluderade AOL och Yahoo. Priset blev 5 miljarder dollar &#8211; h\u00e4lften av vad Verizon betalade f\u00f6r b\u00e5de AOL och Yahoo.<\/p>\n\n\n\n<p><strong><strong>Antal s\u00f6kningar: <\/strong><\/strong>Fr\u00e5n och med \u00e5r 2022 har Yahoo \u00f6ver 700 miljoner aktiva anv\u00e4ndare varje m\u00e5nad och f\u00e5r <a href=\"https:\/\/www.similarweb.com\/ru\/website\/yahoo.com\/#traffic\" target=\"_blank\" rel=\"noreferrer noopener\">3.4 miljarder m\u00e5natliga bes\u00f6k<\/a>.<\/p>\n\n\n\n<p><strong><strong><strong>\u00c5rliga int\u00e4kter: <\/strong><\/strong><\/strong>Yahoo <a href=\"https:\/\/finance.yahoo.com\/news\/2021-annual-revenue-170000930.html\" target=\"_blank\" rel=\"noreferrer noopener\">tj\u00e4nade 873.8 miljoner euro<\/a> \u00e5r 2021(cirka 920 miljoner USD).<\/p>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-baidu\">Baidu<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-19.png\" alt=\"Homepage of Baidu\u00a0with Baidu\u2019s logo in the center and a search bar below it. \"><figcaption class=\"wp-element-caption\">Baidu\u2019s hemsida<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.baidu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.baidu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Baidu<\/a> grundades och inf\u00f6rlivades av Robert Li och Eric Xu \u00e5r 2000. Det har sitt huvudkontor i Pekings Haidan-distrikt och \u00e4r Kinas st\u00f6rsta s\u00f6kmotor.<\/p>\n\n\n\n<p>Li och Xu lanserade Baidu som en oberoende webbplats med <a href=\"https:\/\/futurestartup.com\/2021\/07\/08\/the-future-startup-dossier-how-baidu-has-become-chinas-google\/\" target=\"_blank\" rel=\"noreferrer noopener\">1.2 miljoner dollar<\/a> i finansiering fr\u00e5n de framst\u00e5ende riskkapitalf\u00f6retagen Integrity Partners och Peninsula Capital.<\/p>\n\n\n\n<p>Baidu\u2019s namn togs fr\u00e5n en kinesisk dikt: &#8221;<a href=\"https:\/\/news.cgtn.com\/news\/2021-02-26\/The-Lantern-Festival-Night-to-the-tune-of-Green-Jade-Table-YbY9jdxnNu\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">The Green Jade Table in the Lantern Festival<\/a>.&#8221; Dikten \u00e4r skriven av Xin Qiji (1140\u20131207) och handlar om s\u00f6kandet efter sina dr\u00f6mmar trots alla distraktioner &#8230; vilket i huvudsak \u00e4r vad en s\u00f6kmotor g\u00f6r.<\/p>\n\n\n\n<p><strong><strong>Antal s\u00f6kningar: <\/strong><\/strong>Fr\u00e5n och med juni \u00e5r 2022 f\u00e5r Baidu <a href=\"https:\/\/www.similarweb.com\/website\/baidu.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">5.4 miljarder m\u00e5natliga bes\u00f6k<\/a>.<\/p>\n\n\n\n<p><strong><strong>\u00c5rliga int\u00e4kter: <\/strong><\/strong>Baidu rapporterade <a href=\"https:\/\/ir.baidu.com\/news-releases\/news-release-details\/baidu-announces-fourth-quarter-and-fiscal-year-2021-results\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e5rliga int\u00e4kter p\u00e5 19.5 miljarder dollar<\/a> \u00e5r 2021.<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-yandex\">Yandex<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-20.png\" alt=\"Homepage of Yandex\u00a0with a search bar in the center, a bunch of icons above it, and Yandex\u2019s logo on the left of the search bar. \"><figcaption class=\"wp-element-caption\">Yandex hemsida<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/yandex.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/yandex.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yandex.ru<\/a><a href=\"https:\/\/yandex.ru\/\"><\/a> \u00e4r en rysk s\u00f6kmotor som startades \u00e5r 1993 av Arkady Volozh och Ilya Segalovich. Dess namn st\u00e5r f\u00f6r &#8221;Yet Another iNDEXer.&#8221;<\/p>\n\n\n\n<p>Yandex lanserades officiellt \u00e5r 1997 och introducerade en kontextuell annonsering \u00e5r 1998. Det registrerades som ett frist\u00e5ende f\u00f6retag \u00e5r 2000.<\/p>\n\n\n\n<p>Mellan 2000 och 2011 fokuserade Yandex p\u00e5 att bygga sin n\u00e4rvaro p\u00e5 platser som Vitryssland, Ukraina, Kazakstan, Uzbekistan och Turkiet. \u00c5r 2011\u00a0<a href=\"https:\/\/www.reuters.com\/article\/oukin-uk-yandex\/yandex-ipo-raises-1-3-billion-more-than-expected-idUKTRE74M2PS20110524\">b\u00f6rsnoterades Yandex<\/a> p\u00e5 New York Stock Exchange med en b\u00f6rsintroduktion (IPO) p\u00e5 1,3 miljarder dollar.<\/p>\n\n\n\n<p>F\u00f6rdelen med Yandex j\u00e4mf\u00f6rt med andra s\u00f6kmotorer \u00e4r dess f\u00f6rm\u00e5ga att f\u00f6rst\u00e5 det ryska spr\u00e5kets b\u00f6jning f\u00f6r s\u00f6kfr\u00e5gor &#8211; en avg\u00f6rande funktion eftersom ryska ord kan ha n\u00e4stan 20 olika \u00e4ndelser f\u00f6r att indikera deras f\u00f6rh\u00e5llande till varandra.<\/p>\n\n\n\n<p><strong><strong>Antal s\u00f6kningar: <\/strong><\/strong>Fr\u00e5n och med juni \u00e5r 2022 f\u00e5r Yandex <a href=\"https:\/\/www.similarweb.com\/ru\/website\/yandex.ru\/\" target=\"_blank\" rel=\"noreferrer noopener\">3,8 miljarder m\u00e5natliga bes\u00f6k<\/a>.<\/p>\n\n\n\n<p><strong><strong>\u00c5rliga int\u00e4kter: <\/strong><\/strong>Yandex tj\u00e4nade <a href=\"https:\/\/www.statista.com\/statistics\/225701\/revenue-of-yandex-since-2007\" target=\"_blank\" rel=\"noreferrer noopener\">356 miljarder ryska rubel<\/a> (motsvarande 6,74 miljarder USD) \u00e5r 2021.<\/p>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-duckduckgo\">DuckDuckGo<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-21.png\" alt=\"Homepage of DuckDuckGo\u00a0with the logo of DuckDuckGo\u00a0in the center and a search bar below it. Below the search bar, a bold black text says, \u201cTired of being tracked online? We can help.\u201d\"><figcaption class=\"wp-element-caption\">DuckDuckGo\u2019s hemsida<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/duckduckgo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">DuckDuckGo<\/a> \u00e4r en s\u00f6kmotor p\u00e5 internet som grundades av Gabriel Weinberg \u00e5r 2008.<\/p>\n\n\n\n<p>Det som skiljer DuckDuckGo fr\u00e5n andra s\u00f6kmotorer \u00e4r dess engagemang f\u00f6r att <a href=\"https:\/\/kinsta.com\/se\/blog\/duckduckgo-sekretess\/\">skydda anv\u00e4ndarnas integritet<\/a>. DuckDuckGo samlar inte in eller lagrar din personliga information eller riktar annonser mot dig. Standardinst\u00e4llningen \u00e4r privat &#8211; till skillnad fr\u00e5n andra s\u00f6kmotorer, som vanligtvis endast h\u00e5ller din information privat n\u00e4r du anv\u00e4nder <a href=\"https:\/\/kinsta.com\/blog\/incognito-mode\/\">inkognitol\u00e4ge<\/a>.<\/p>\n\n\n\n<p><strong>Antal s\u00f6kningar: <\/strong>Fr\u00e5n och med juni \u00e5r 2022 har DuckDuckGo i genomsnitt minst <a href=\"https:\/\/duckduckgo.com\/traffic\" target=\"_blank\" rel=\"noreferrer noopener\">92 miljoner bes\u00f6k per dag<\/a>.<\/p>\n\n\n\n<p><strong>\u00c5rliga int\u00e4kter: <\/strong>DuckDuckGo har varit l\u00f6nsamt sedan 2014 och tj\u00e4nar <a href=\"https:\/\/www.techrepublic.com\/article\/how-duckduckgo-makes-money-selling-search-not-privacy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00f6ver 100 miljoner dollar i \u00e5rliga int\u00e4kter<\/a>.<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vad-ar-google-s-marknadsandel-for-sokmotorer\">Vad \u00e4r Google\u2019s marknadsandel f\u00f6r s\u00f6kmotorer?<\/h2>\n\n\n\n<p>Google\u2019s marknadsandel varierar mellan 86% och 96%, beroende p\u00e5 plats. Denna s\u00f6kmotor har dominerat marknadsandelarna sedan det introducerades \u00e5r 1997. Dess globala marknadsandel f\u00f6r s\u00f6kmotorer, fr\u00e5n och med juni \u00e5r 2022, ligger p\u00e5 91.88%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-var-star-de-andra-sokmotorerna\">Var st\u00e5r de andra s\u00f6kmotorerna?<\/h2>\n\n\n\n<p><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\"><\/a><a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\">Enligt StatCounter<\/a> <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a>var Google\u2019s globala marknadsandel f\u00f6r s\u00f6kmotorer 91,88% i juni \u00e5r 2022. P\u00e5 andraplats l\u00e5g Bing p\u00e5 3,19%, Yandex p\u00e5 1,52%, Yahoo p\u00e5 1,33%, Baidu p\u00e5 0,76% och DuckDuckGo p\u00e5 0,64%. Andra s\u00f6kmotorer utg\u00f6r de \u00e5terst\u00e5ende 0,68%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-22.png\" alt=\"A line graph showing StatCounter\u00a0data on worldwide search engine market share\u00a0for all devices with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">V\u00e4rldsomsp\u00e4nnande marknadsandel f\u00f6r s\u00f6kmotorer f\u00f6r alla enheter fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.similarweb.com\/ru\/engines\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><a href=\"https:\/\/www.similarweb.com\/ru\/engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">SimilarWeb-data visar<\/a> att Google toppar den globala marknadsandelen f\u00f6r s\u00f6kmotorer med 90,63%, Yahoo ligger p\u00e5 3,25%, Bing p\u00e5 2,88%, Yandex p\u00e5 0,45%, Naver p\u00e5 0,44% och andra s\u00f6kmotorer p\u00e5 2,34%.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-23.png\" alt=\"A bar graph showing SimilarWeb data on worldwide search engine market share for all devices with the exact market share figures below each bar.\"><figcaption class=\"wp-element-caption\">V\u00e4rldsomsp\u00e4nnande marknadsandel f\u00f6r s\u00f6kmotorer f\u00f6r alla enheter fr\u00e5n SimilarWeb<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-marknadsandelar-for-sokmotorer-efter-enhet-fran-och-med-juni-ar-2022\">Marknadsandelar f\u00f6r s\u00f6kmotorer: Efter enhet (fr\u00e5n och med juni \u00e5r 2022)<\/h2>\n\n\n\n<p>I oktober 2016 <a href=\"https:\/\/gs.statcounter.com\/press\/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide\" target=\"_blank\" rel=\"noreferrer noopener\">gick mobiltrafiken \u00e4ntligen om dator-trafiken<\/a>.<\/p>\n\n\n\n<p>Sedan dess har s\u00f6kmotorer justerat sina algoritmer f\u00f6r att gynna mobilt inneh\u00e5ll och bel\u00f6na mobil lyh\u00f6rdhet.<\/p>\n\n\n\n<p>Vi kan j\u00e4mf\u00f6ra s\u00f6kmotorernas marknadsandelar mellan enheter f\u00f6r att se om enheten har en faktor i anv\u00e4ndningen. Google toppar exempelvis marknadsandelarna f\u00f6r s\u00f6kmotorer f\u00f6r <a href=\"https:\/\/kinsta.com\/se\/marknadsandelar-mobil-vs-dator\/\">station\u00e4ra och mobila enheter<\/a>, men ut\u00f6var sin dominans allra mest p\u00e5 mobils\u00f6kningar, med en marknadsandel p\u00e5 93\u201395%.<\/p>\n\n\n\n<p>Detta tyder antingen p\u00e5 att de flesta mobiltelefoner anv\u00e4nder Google som standards\u00f6kmotor eller att Google\u2019s mobils\u00f6kning erbjuder en smidigare upplevelse \u00e4n andra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stationar-dator\">Station\u00e4r dator<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-12.png\" alt=\"A line graph showing StatCounter\u00a0data on worldwide search engine market share\u00a0for desktop.\"><figcaption class=\"wp-element-caption\">V\u00e4rldsomsp\u00e4nnande marknadsandel f\u00f6r s\u00f6kmotorer p\u00e5 station\u00e4ra datorer fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 84.73%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 8.66%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 2.59%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 1.49%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 0.90%<\/li>\n\n\n\n<li>Baidu\u00a0\u2014 0.64%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.99%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled.jpg\" alt=\"A bar graph showing Similarweb study on worldwide search engine market share\u00a0for desktop with the exact market share figures below each bar. \"><figcaption class=\"wp-element-caption\">V\u00e4rldsomsp\u00e4nnande marknadsandel f\u00f6r s\u00f6kmotorer p\u00e5 skrivbordet fr\u00e5n SimilarWeb<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 85.56%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 7.61%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 2.54%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 0.75%<\/li>\n\n\n\n<li>Naver\u00a0\u2014 0.72%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 2.81%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mobila-enheter\">Mobila enheter<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-13.png\" alt=\"A line graph showing StatCounter\u00a0research on worldwide search engine market share\u00a0for mobile devices\u00a0with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">V\u00e4rldsomsp\u00e4nnande marknadsandel f\u00f6r s\u00f6kmotorer p\u00e5 mobila enheter fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 95.31%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 1.54%<\/li>\n\n\n\n<li>Baidu\u00a0\u2014 0.83%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 0.73%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 0.53%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 0.5%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.56%<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-14.png\" alt=\"A bar graph showing Similarweb study on worldwide search engine market share\u00a0for mobile devices\u00a0with the exact market share figures below each bar. \"><figcaption class=\"wp-element-caption\">V\u00e4rldsomsp\u00e4nnande marknadsandel f\u00f6r s\u00f6kmotorer p\u00e5 mobila enheter fr\u00e5n SimilarWeb<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 93.38%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 3.63%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 0.35%<\/li>\n\n\n\n<li>Naver\u00a0\u2014 0.3%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 0.27%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 2.08%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marknadsandelar-for-sokmotorer-efter-land-fran-och-med-juni-ar-2022\">Marknadsandelar f\u00f6r s\u00f6kmotorer: Efter land (fr\u00e5n och med juni \u00e5r 2022)<\/h2>\n\n\n\n<p>L\u00e5t oss titta p\u00e5 s\u00f6kmotorernas marknadsandel f\u00f6r l\u00e4nder med stora internetanv\u00e4ndarbaser.<\/p>\n\n\n\n<p>Google dominerar de flesta l\u00e4nderna f\u00f6rutom Kina och Ryssland. Baidu dominerar Kina med en marknadsandel p\u00e5 75,54% (j\u00e4mf\u00f6rt med Google\u2019s 3,56%), medan Google och Yandex delar Rysslands s\u00f6kmotormarknad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-forenta-staterna-usa\">F\u00f6renta staterna (USA)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-15.png\" alt=\"A line graph showing search engine market share\u00a0for the U.S. with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r USA fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 86.99%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 7.02%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 3.11%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 2.42%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 0.12%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014 0.10%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.24%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-storbritannien-storbritannien\">Storbritannien (Storbritannien)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-1.png\" alt=\"A line graph showing search engine market share\u00a0for the U.K. with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Storbritannien fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 91.74%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 5.14%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 1.64%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 0.87%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014 0.32%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 0.15%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.14%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kanada\">Kanada<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-2.png\" alt=\"A line graph showing search engine market share\u00a0for Canada with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Kanada fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 91.18%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 5.51%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 1.58%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 1.31%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 0.12%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014 0.10%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.20%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-australien\">Australien<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-3.png\" alt=\"A line graph showing search engine market share\u00a0for Australia with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Australien fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google &#8211; 93.37%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 4.63%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 0.84%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 0.80%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014 0.15%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014 0.08%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.13%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kina\">Kina<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-5.png\" alt=\"A line graph showing search engine market share\u00a0for China with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Kina fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Baidu\u00a0\u2014 75.54%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 11.47%<\/li>\n\n\n\n<li>Sogou\u00a0\u2014 4.83%<\/li>\n\n\n\n<li>Google \u2014 3.56%<\/li>\n\n\n\n<li>Haosou \u2014 2.20%<\/li>\n\n\n\n<li>Shenma \u2014 1.74%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.66%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ryssland\">Ryssland<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-4.png\" alt=\"A line graph showing search engine market share\u00a0for the Russian Federation with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Ryska federationen fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Yandex\u00a0\u2014 49.02%<\/li>\n\n\n\n<li>Google \u2014 48.08%<\/li>\n\n\n\n<li>Mail.ru \u2014 1.24%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 0.84%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 0.40%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 0.31%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.11%<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group has-offwhite-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-marknadsandelar-for-sokmotorer-efter-region-fran-och-med-juni-ar-2022\">Marknadsandelar f\u00f6r s\u00f6kmotorer: Efter region (fr\u00e5n och med juni \u00e5r 2022)<\/h2>\n\n\n\n<p>Google\u2019s dominans \u00e4r \u00e4ven tydlig n\u00e4r vi tittar p\u00e5 s\u00f6kmotorernas marknadsandelar i olika regioner &#8211; s\u00e4rskilt i Sydamerika, d\u00e4r 96.35% av alla internetanv\u00e4ndare nyttjar Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nordamerika\">Nordamerika<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-6.png\" alt=\"A line graph showing search engine market share\u00a0for North America with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Nordamerika fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014\u00a088.38%<\/li>\n\n\n\n<li>Bing\u00a0\u2014\u00a06.48%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014\u00a02.66%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014\u00a02.01%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014\u00a00.11%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014\u00a00.10%<\/li>\n\n\n\n<li>\u00d6vriga \u2014\u00a00.26%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sydamerika\">Sydamerika<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-7.png\" alt=\"A line graph showing search engine market share\u00a0for South America with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Sydamerika fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014 96.35%<\/li>\n\n\n\n<li>Bing\u00a0\u2014 2.35%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014 0.95%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014 0.12%<\/li>\n\n\n\n<li>Petal Search \u2014 0.08%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014 0.08%<\/li>\n\n\n\n<li>\u00d6vriga \u2014 0.07%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-europa\">Europa<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-8.png\" alt=\"A line graph showing search engine market share\u00a0for Europe with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Europa fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014\u00a091.91%<\/li>\n\n\n\n<li>Bing\u00a0\u2014\u00a03.87%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014\u00a01.75%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014\u00a00.98%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014\u00a00.58%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014\u00a00.33%<\/li>\n\n\n\n<li>\u00d6vriga \u2014\u00a00.58%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-asien\">Asien<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled.png\" alt=\"A line graph showing search engine market share\u00a0for Asia with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Asien fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014\u00a092.40%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014\u00a02.40%<\/li>\n\n\n\n<li>Baidu\u00a0\u2014\u00a01.63%<\/li>\n\n\n\n<li>Bing\u00a0\u2014\u00a01.54%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014\u00a01.08%<\/li>\n\n\n\n<li>Naver\u00a0\u2014\u00a00.37%<\/li>\n\n\n\n<li>\u00d6vriga \u2014\u00a00.58%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-afrika\">Afrika<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-9.png\" alt=\"A line graph showing search engine market share\u00a0for Africa with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Afrika fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014\u00a095.90%<\/li>\n\n\n\n<li>Bing\u00a0\u2014\u00a02.86%<\/li>\n\n\n\n<li>Petal Search \u2014\u00a00.44%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014\u00a00.35%<\/li>\n\n\n\n<li>Ananzi \u2014\u00a00.24%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014\u00a00.09%<\/li>\n\n\n\n<li>\u00d6vriga \u2014\u00a00.12%<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-oceanien\">Oceanien<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/kinsta.com\/wp-content\/uploads\/2022\/08\/Untitled-10.png\" alt=\"A line graph showing search engine market share\u00a0for Oceania with exact market share figures above the graph. \"><figcaption class=\"wp-element-caption\">Marknadsandelar f\u00f6r s\u00f6kmotorer f\u00f6r Oceanien fr\u00e5n StatCounter<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google \u2014\u00a093.36%<\/li>\n\n\n\n<li>Bing\u00a0\u2014\u00a04.63%<\/li>\n\n\n\n<li>Yahoo\u00a0\u2014\u00a00.86%<\/li>\n\n\n\n<li>DuckDuckGo\u00a0\u2014\u00a00.80%<\/li>\n\n\n\n<li>Ecosia\u00a0\u2014\u00a00.15%<\/li>\n\n\n\n<li>Yandex\u00a0\u2014\u00a00.08%<\/li>\n\n\n\n<li>\u00d6vriga \u2014\u00a00.12%<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-marknadsandelar-for-sokmotorer\">Marknadsandelar f\u00f6r s\u00f6kmotorer <\/h2>\n\n\n\n<p>Google \u00e4r den obestridda marknadsledaren inom online-s\u00f6kning och har majoriteten av marknadsandelarna f\u00f6r v\u00e4rldens s\u00f6kmotorer. Men det betyder inte att du ska ignorera de andra popul\u00e4ra s\u00f6kmotorerna, s\u00e4rskilt om du vill att din webbplats ska rankas i Kina eller Ryssland.<\/p>\n\n\n\n<p>Receptet f\u00f6r framg\u00e5ng \u00e4r enkelt: S\u00f6kmotorer vill ge anv\u00e4ndarna de mest relevanta s\u00f6kresultaten. S\u00e5 <a href=\"https:\/\/kinsta.com\/se\/blog\/tidlost-innehall\/\">skapa kvalitetsinneh\u00e5ll<\/a> och f\u00f6lj b\u00e4sta praxis f\u00f6r att <a href=\"https:\/\/kinsta.com\/blog\/web-design-principles\/\">bygga en anv\u00e4ndarv\u00e4nlig webbplats<\/a> f\u00f6r att din webbplats ska rankas p\u00e5 alla s\u00f6kmotorer.<\/p>\n\n\n\n<p>B\u00f6rja med att v\u00e4lja en bra hosting-leverant\u00f6r. Det \u00e4r en av sakerna som de flesta sn\u00e5lar med utan att veta att <a href=\"https:\/\/kinsta.com\/se\/blog\/bllig-wordpresshosting-kostar\/\">billig hosting<\/a> faktiskt g\u00f6r att du tvingas spendera mer. Billig hosting \u00e4r ofta l\u00e5ngsam, vilket kan leda till att s\u00f6kmotorer straffar din webbplats.<\/p>\n\n\n\n<p>Kolla in Kinsta\u2019s <a href=\"https:\/\/kinsta.com\/se\/affarsmassig-wordpress-webbhosting\/\">premium hosting-planer<\/a> f\u00f6r att sk\u00f6rda f\u00f6rdelarna med en prestationsfokuserad och p\u00e5litlig hosting f\u00f6r dina <a href=\"https:\/\/kinsta.com\/se\/affarsmassig-wordpress-webbhosting\/\">e-handelsbutiker<\/a><a href=\"https:\/\/kinsta.com\/se\/wordpress-hosting\/woocommerce\/\"><\/a>.<\/p>\n\n\n\n<div class=\"wp-block-kinsta-buttons aligncenter\">\n<a class=\"wp-block-kinsta-button\" href=\"https:\/\/kinsta.com\/se\/priser\/\">Se v\u00e5ra planer<\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e4r folk s\u00e4ger &#8221;optimera f\u00f6r s\u00f6kmotorer&#8221; \u00e4r Google alltid den f\u00f6rsta s\u00f6kmotorn som man t\u00e4nker p\u00e5. H\u00e4r kommer en \u00f6verraskning: Det finns \u00e4ven andra s\u00f6kmotorer. Dessa &#8230;<\/p>\n","protected":false},"author":199,"featured_media":45237,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"class_list":["post-45236","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marknadsandelar f\u00f6r S\u00f6kmotorer: Vem leder t\u00e4vlingen<\/title>\n<meta name=\"description\" content=\"Har du n\u00e5gonsin undrat om andra s\u00f6kmotorer \u00e4r p\u00e5v\u00e4g att komma ikapp Google? 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