{"id":51046,"date":"2023-03-09T12:05:06","date_gmt":"2023-03-09T12:05:06","guid":{"rendered":"https:\/\/kinsta.com\/se\/?p=51046&#038;preview=true&#038;preview_id=51046"},"modified":"2023-09-21T09:14:38","modified_gmt":"2023-09-21T09:14:38","slug":"loftet-till-vart-team","status":"publish","type":"post","link":"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/","title":{"rendered":"Historien bakom v\u00e5rt l\u00f6fte till v\u00e5rt team"},"content":{"rendered":"<p>P\u00e5 Kinsta s\u00e5 vet vi att undertecknandet av ett anst\u00e4llningsavtal \u00e4r ett f\u00f6rtroendefullt steg mellan en organisation och en anst\u00e4lld. Det \u00e4r en helhj\u00e4rtad \u00f6nskan om att man ska kunna bygga en meningsfull och tillfredsst\u00e4llande framtid tillsammans.<\/p>\n<p>N\u00e4r en ny teammedlem ansluter sig till Kinsta s\u00e5 lovar de att \u00e4gna en del av sin tid och energi \u00e5t v\u00e5r organisation. De lover \u00e4ven att arbeta med engagemang och passion i en m\u00e4ngd olika projekt. Men vad \u00e4r v\u00e5rt l\u00f6fte till dem?<\/p>\n<p>I den h\u00e4r artikeln s\u00e5 kommer vi att ta upp orsakerna bakom v\u00e5ra anstr\u00e4ngningar p\u00e5 det h\u00e4r omr\u00e5det. D\u00e4refter s\u00e5 tar vi upp de steg som vi har vidtagit. Allt f\u00f6r att skapa en attraktiv och realistisk text: v\u00e5rt l\u00f6fte till v\u00e5ra nuvarande och framtida teammedlemmar.<\/p>\n\n<h2>Varf\u00f6r skrev vi ett l\u00f6fte till v\u00e5rt team?<\/h2>\n<p>Att ha v\u00e5rt l\u00f6fte nedskrivet hj\u00e4lper oss att komma ih\u00e5g vad vi st\u00e5r f\u00f6r n\u00e4r det g\u00e4ller v\u00e5r mest v\u00e4rdefulla tillg\u00e5ng: m\u00e4nniskorna i v\u00e5r nutid och i v\u00e5r framtid. I yrkeslivet s\u00e5 kallas den h\u00e4r typen av l\u00f6ften f\u00f6r Employer Value Proposition (EVP).<\/p>\n<p>Vi best\u00e4mde oss f\u00f6r att dela v\u00e5rt l\u00f6fte med v\u00e5ra nuvarande anst\u00e4llda som en p\u00e5minnelse om vad de kan f\u00f6rv\u00e4nta sig av oss.<\/p>\n<p>Ut\u00f6ver detta s\u00e5 fastst\u00e4llde vi \u00e4ven att vi skulle anv\u00e4nda v\u00e5rt uttalande f\u00f6r att inspirera och locka till oss framtida teammedlemmar. Det finns nog m\u00e5nga som skulle passa bra ihop med oss.<\/p>\n<p>Vill du se ett utdrag? H\u00e4r \u00e4r en kort snutt ur v\u00e5r EVP:<\/p>\n<blockquote><p>Du \u00e4ger ditt jobb med stolthet. V\u00e5ra ledare kommer inte att h\u00e5lla dig i handen, men de finns alltid p\u00e5 din sida n\u00e4r du ber om hj\u00e4lp.<\/p><\/blockquote>\n<p>Det inneh\u00e5ll som inspireras av v\u00e5rt uttalande m\u00e5ste informera v\u00e5ra potentiella nya medarbetare om v\u00e5ra f\u00f6rv\u00e4ntningar och egenheter. Vi vill dessutom modellera v\u00e5r &#8221;personlighet&#8221; genom v\u00e5rt tonfall.<\/p>\n<p>Kinsta har en medvetenhet om att det inte r\u00e4cker med att endast konsumera v\u00e5rt inneh\u00e5ll. Det kr\u00e4vs mer f\u00f6r att ge dig den djupa kunskap om Kinsta som du skulle ha om du redan hade arbetat med oss ett tag. Men det kommer \u00e4nd\u00e5 att ge dig en tydligare bild av vad vi g\u00e5r f\u00f6r n\u00e4r det g\u00e4ller, hur vi arbetar och hur vi behandlar m\u00e4nniskor.<\/p>\n<p>Om du k\u00e4nner dig inspirerad och st\u00e4rkt av v\u00e5rt kommande inneh\u00e5ll s\u00e5 \u00e4r det troligare att du g\u00f6r mer efterforskning och en dag ansluter dig till v\u00e5rt team.<\/p>\n<p>Om inte s\u00e5 kommer du att st\u00e4nga din flik och g\u00e5 vidare. Inga hard feelings.<\/p>\n<h2>Hur skrev vi v\u00e5rt l\u00f6fte?<\/h2>\n<p>N\u00e4r vi skrev v\u00e5rt f\u00f6retags l\u00f6fte s\u00e5 var det viktigt att sammanfatta hela v\u00e5r kultur i ett enda uttalande. Detta efter att ha filtrerat den genom v\u00e5ra teammedlemmars \u00f6gon.<\/p>\n<p>F\u00f6r detta m\u00e5l s\u00e5 finns det <em>ingen<\/em> k\u00e4lla som \u00e4r s\u00e5 v\u00e4rdefull som v\u00e5ra nuvarande och tidigare teammedlemmar. Och det \u00e4r just d\u00e4r som vi b\u00f6rjade. Vi utgick ifr\u00e5n deras djupaste kunskap om f\u00f6retaget och det som lockade dem till oss fr\u00e5n f\u00f6rsta b\u00f6rjan.<\/p>\n<p>Sedan s\u00e5 skickade vi ut ett formul\u00e4r med feedback fr\u00e5n de anst\u00e4llda f\u00f6r att samla insikter om vad som \u00e4r viktigast f\u00f6r Kinstanians. Efter detta s\u00e5 fr\u00e5gade vi v\u00e5ra teammedlemmar vad de hade b\u00e4st erfarenhet av hos oss, vad de anser skiljer oss fr\u00e5n andra arbetsgivare och mycket mer.<\/p>\n<p>Vi gick in p\u00e5 djupet! Ut\u00f6ver detta s\u00e5 samlade vi dessutom in alla recensioner p\u00e5 v\u00e5r <a href=\"https:\/\/www.glassdoor.com\/Reviews\/Kinsta-Reviews-E3073690.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Glassdoor<\/a>-profil.<\/p>\n<p>Mellan dessa tv\u00e5 k\u00e4llor samlade vi in l\u00e5ngt \u00f6ver 1 000 kommentarer. Vi granskade dem en efter en och m\u00e4rkte noggrant varje svar f\u00f6r att h\u00e5lla reda p\u00e5 hur ofta olika kommentarer \u00f6verlappade varandra.<\/p>\n<p>Sen \u00e4gnade vi en s\u00e4rskild uppm\u00e4rksamhet \u00e5t de negativa kommentarerna. Detta gjordes d\u00e4rf\u00f6r att vi tror starkt p\u00e5 konstruktiv kritik och f\u00f6r att det sista vi vill \u00e4r att v\u00e5ra anst\u00e4llda ska k\u00e4nna sig missn\u00f6jda.<\/p>\n<p>Just den h\u00e4r recensionen \u00e4r en av de mest hj\u00e4rtev\u00e4rmande f\u00f6r oss:<\/p>\n<blockquote><p>Alla (och d\u00e5 menar jag alla fr\u00e5n toppen och ned\u00e5t) \u00e4r sn\u00e4lla, hj\u00e4lpsamma, positiva, uppmuntrande och bland de allra b\u00e4sta p\u00e5 det de g\u00f6r.<\/p>\n<p>Vi tillhandah\u00e5ller en fantastisk produkt och alla \u00e4r stolta \u00f6ver sina unika bidrag.<\/p>\n<p>Vi uttrycker v\u00e5r uppskattning och v\u00e5rt tack till varandra varje dag. Men det \u00e4r bara m\u00f6jligt eftersom f\u00f6retaget vet hur man anst\u00e4ller bra m\u00e4nniskor. Det g\u00f6r hela skillnaden i v\u00e4rlden. Jag anser att Kinsta\u2019s team f\u00f6r talangrekrytering \u00e4r det b\u00e4sta i branschen.<\/p>\n<p>Inkludering. Kinsta lever sitt l\u00f6fte, det \u00e4r inte bara ord. Jag tillh\u00f6r tv\u00e5 grupper som rutinm\u00e4ssigt diskrimineras eller som generellt f\u00f6rbig\u00e5s n\u00e4r det g\u00e4ller anst\u00e4llning. Jag har dock aldrig k\u00e4nt n\u00e5got annat \u00e4n en v\u00e4lkomnande acceptans h\u00e4r.<\/p><\/blockquote>\n<p>N\u00e4r vi v\u00e4l hade en tydligare bild av vad v\u00e5ra teammedlemmar uppskattade mest med att arbeta hos oss s\u00e5 b\u00f6rjade vi ta v\u00e5rt engagemang till n\u00e4sta niv\u00e5.<\/p>\n<h2>Vad \u00e4r n\u00e4sta steg?<\/h2>\n<p>Vi kan inte v\u00e4nta p\u00e5 att du ska l\u00e4ra k\u00e4nna oss b\u00e4ttre n\u00e4r vi delar med oss av allt det inneh\u00e5ll som uppstod under denna sj\u00e4lsliga rannsakan. Du kan f\u00f6rv\u00e4nta dig fler artiklar, videoklipp och initiativ som f\u00e5r oss att visa upp v\u00e5rt sanna jag.<\/p>\n<p>Om du k\u00e4nner att du vill veta mer om Kinsta s\u00e5 kan du kolla in v\u00e5ra inl\u00e4gg p\u00e5 <a href=\"https:\/\/www.linkedin.com\/company\/kinsta\/\" target=\"_blank\" rel=\"noopener noreferrer\">LinkedIn<\/a>, <a href=\"https:\/\/twitter.com\/kinsta\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> och <a href=\"https:\/\/www.tiktok.com\/@kinstahosting\" target=\"_blank\" rel=\"noopener noreferrer\">TikTok<\/a> (vi kommer att dyka upp p\u00e5 din #foryoupage v\u00e4ldigt snart). Kolla dessutom in v\u00e5r <a href=\"https:\/\/www.glassdoor.com\/Reviews\/Kinsta-Reviews-E3073690.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Glassdoor<\/a>; ingen k\u00e4nner oss trots allt b\u00e4ttre \u00e4n v\u00e5ra egna teammedlemmar!<\/p>\n<p>Vi vill avsluta detta med en eloge till alla Kinstanians f\u00f6r att ni delar era erfarenheter med oss och hj\u00e4lper oss att ta v\u00e5rt engagemang till n\u00e4sta niv\u00e5.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u00e5 Kinsta s\u00e5 vet vi att undertecknandet av ett anst\u00e4llningsavtal \u00e4r ett f\u00f6rtroendefullt steg mellan en organisation och en anst\u00e4lld. Det \u00e4r en helhj\u00e4rtad \u00f6nskan om &#8230;<\/p>\n","protected":false},"author":279,"featured_media":51257,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kinsta_gated_content":false,"_kinsta_gated_content_redirect":"","footnotes":""},"tags":[],"topic":[792],"class_list":["post-51046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-livet-pa-kinsta"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Historien bakom v\u00e5rt l\u00f6fte till v\u00e5rt team - Kinsta\u00ae<\/title>\n<meta name=\"description\" content=\"Om vi skulle skriva ett l\u00f6fte till v\u00e5rat team, hur skulle detta se ut? 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Ta reda p\u00e5 detta h\u00e4r och l\u00e4s mer om varf\u00f6r vi skrev detta.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/kinsta.com\/se\/wp-content\/uploads\/sites\/9\/2023\/03\/Employer-Branding_blog_images_SE.png\" \/>\n<meta name=\"twitter:creator\" content=\"@kinsta_se\" \/>\n<meta name=\"twitter:site\" content=\"@kinsta_se\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Galli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/\"},\"author\":{\"name\":\"Elena Galli\",\"@id\":\"https:\/\/kinsta.com\/se\/#\/schema\/person\/c3e8bf944dae7ee78d1e7d45e9fb92e7\"},\"headline\":\"Historien bakom v\u00e5rt l\u00f6fte till v\u00e5rt team\",\"datePublished\":\"2023-03-09T12:05:06+00:00\",\"dateModified\":\"2023-09-21T09:14:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/\"},\"wordCount\":1139,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kinsta.com\/se\/#organization\"},\"image\":{\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kinsta.com\/se\/wp-content\/uploads\/sites\/9\/2023\/03\/Employer-Branding_blog_images_SE.png\",\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/\",\"url\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/\",\"name\":\"Historien bakom v\u00e5rt l\u00f6fte till v\u00e5rt team - Kinsta\u00ae\",\"isPartOf\":{\"@id\":\"https:\/\/kinsta.com\/se\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kinsta.com\/se\/blog\/loftet-till-vart-team\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kinsta.com\/se\/wp-content\/uploads\/sites\/9\/2023\/03\/Employer-Branding_blog_images_SE.png\",\"datePublished\":\"2023-03-09T12:05:06+00:00\",\"dateModified\":\"2023-09-21T09:14:38+00:00\",\"description\":\"Om vi skulle skriva ett l\u00f6fte till v\u00e5rat team, hur skulle detta se ut? 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