Product Marketing Manager
Kinsta er en premium administreret WordPress hostingudbyder, designet til alle typer af virksomheder, små som store. Vi er de første, som udelukkende drives af Google Cloud Platform, samtidig med brug af et isoleret opbevaringssystem. Vi mener, at konstant tilgængelighed og en fremragende brugeroplevelse er et must. Derfor bruger vi altid den nyeste software og mest avancerede teknologi til at drive vores infrastruktur.
- Beliggenhed
- Remote
- Forpligtigelse
- Full-time Remote
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.
We’re looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level. This role is perfect for someone who loves crafting compelling narratives, enabling sales and translating technical features into business value. As Product Marketing Manager, you’ll own the positioning, messaging and launch strategy for our products. You’ll be the critical bridge between product, marketing and sales—ensuring we deeply understand our buyers and deliver the right story to the right audience at the right time.
What You'll Do:
- Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.
- Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities.
- Own go-to-market (GTM) strategy and execution for new features and product launches.
- Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
- Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers).
- Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline.
- Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging.
- Enable internal teams with training, messaging briefs and regular updates on product/market insights.
What You'll Bring to the role:
- Bachelor’s degree in business, marketing or related field, MBA preferred
- 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.
- Strong strategic thinking and storytelling skills.
- Experience launching products or features with measurable business impact.
- Proven ability to translate complex technology into compelling, customer-facing narratives.
- Excellent collaboration and communication skills across cross-functional teams.
- Comfortable working in a fast-paced, growth-stage environment.
- Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.).
Bonus points if you have:
- Experience with PLG (product-led growth) or developer-focused SaaS.
- A background in hosting technology or experience marketing to development personas.
- Pragmatic Marketing certified.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of your data to the United States.
#LI-Remote, #IHSRemote
Kinstas motiverede team er spredt over hele kloden
Fleksibiliteten til at arbejde fra hvor som helst fremmer motivation og balance mellem arbejde og privatliv, hvilket giver teammedlemmerne mulighed for at skræddersy deres miljøer til maksimal produktivitet og tilfredshed. At være et fjerntliggende første firma giver os også mulighed for at trække på en pulje af internationale talenter, hvilket sikrer, at vores søgen efter overlegne hostingtjenester drives frem af bidrag fra kun de mest exceptionelle individer.
Livet hos Kinsta
Kinsta er et sjovt og indbydende sted, hvor vores teammedlemmer forbinder sig med hinanden omkring de ting, de elsker: rejser, lære nye sprog, læsning, familie, kæledyr og meget mere. Kinsta er også et sted, hvor der udføres kvalitetsarbejde.
Vi forventer, at alle er ærlige og ligefremme med deres ideer og bidrag. Dag-til-dag udfordrer vi hinanden til konstant at hæve overliggeren, tilskynde til ukonventionel tænkning for at opnå innovative gennembrud og er lidenskabeligt forpligtet til at overgå vores mål.
Vi søger folk, som kan tage et initiativ og bidrage med ideer overalt i virksomheden. Vi fremmer vedvarende læring i et fleksibelt arbejdsmiljø.
Hvad vi tilbyder
- Distance arbejdsmiljø
- Fjernudgiftsbudget
- Konkurrencedygtig grundløn
- Betalte ferier
- Fleksibel PTO, så du kan hvile og genoplade
- Uddannelsesbudget til at støtte dig i din karriereudvikling
Hvordan vi bedømmer og udvælger nytilkomne
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Du ansøger om en af vores ledige stillinger
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Vi beder dig muligvis om at gennemføre en kort opgave (en video eller en test)
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Vi inviterer dig til et indledende HR-opkald, så vi kan lære hinanden at kende
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Vi inviterer dig til en eller to runder med mere dybdegående, tekniske interviews med ansættelseslederen og teamet
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Hvis du har bestået alle interviewrunder, modtager du et tilbud fra os
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Når du har accepteret vores tilbud, skal du bestå en baggrundskontrol
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Velkommen om bord!
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