Head of Content Marketing

Locatie

Remote

Toewijding

Full-time Remote

Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.

That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.

As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader. You'll collaborate closely with product marketing, demand gen, sales, and customer success to build a full-funnel content engine that fuels growth. The ideal candidate brings a blend of corporate and agency experience, excels in creative storytelling and campaign execution, and has a track record of leading initiatives that drive brand visibility and lead generation.

What You'll Do:

• Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys.
• Manage and mentor a team of writers, editors, product marketers, customer marketers and content creators (in-house and freelance).
• Own the editorial calendar and oversee production of a range of content: blogs, white papers, ebooks, webinars, video scripts, case studies, emails and more.
• Collaborate with product marketing to translate technical features into clear, compelling messaging and thought leadership.
• Work with demand generation to optimize content for SEO, paid campaigns, ABM and nurture programs.
• Analyze content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output.
• Leverage data, market research and reporting tools to continuously optimize messaging performance.
• Ensure brand voice, tone and messaging consistency across all content and channels.
• Partner with Sales and Customer Success to create enablement content and customer success stories.

What You'll Bring to the role:

• Relevant degree in Marketing, Communications, Journalism, English or a related field.
• 7+ years of content marketing experience, ideally in B2B SaaS or enterprise technology.
• 3+ years managing a content team or function.
• Proven track record of developing high-performing content strategies that drive pipeline and brand authority.
• Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.
• Exceptional storytelling, writing and editing skills with a portfolio to match.
• Strong understanding of SEO, content distribution and marketing automation.
• Comfortable translating technical concepts into accessible, engaging content.
• Highly collaborative, organized and data-driven.
• Experience managing agencies, budgets, timelines and campaign workflows.
• Excellent written and verbal communication skills, including executive-level presentations.
• Experience with tools such as HubSpot, WordPress, Google Analytics, SEMrush/Ahrefs and project management platforms.

Bonus points if you have:

• Experience with video, podcast, or interactive content formats.
• Background in managed hosting technology. 
• Familiarity with product-led growth or developer-focused content.

Our Benefits:

• Annual remote expense budget.
• Flexible PTO.
• Paid parental leave.
• Annual professional development budget: available after one year with Kinsta.
• Sabbatical: available after three years with Kinsta (and every three years thereafter).
• Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
• Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA