Product Marketing Manager
Kinsta es un proveedor de WordPress hosting gestionado de alta calidad y diseñado para todo tipo de empresas ya sean grandes o pequeñas. Somos los primeros exclusivamente potenciados por Google Cloud Platform mientras utilizamos un sistema de contenedores aislados. Creemos que la disponibilidad constante y una experiencia excepcional de usuario son imprescindibles. Es por eso que siempre utilizamos el último software y la tecnología más avanzada para alimentar nuestra infraestructura.
- Ubicación
- Remote
- Commitment
- Full-time Remote
Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.
That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.
We’re looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level. This role is perfect for someone who loves crafting compelling narratives, enabling sales and translating technical features into business value. As Product Marketing Manager, you’ll own the positioning, messaging and launch strategy for our products. You’ll be the critical bridge between product, marketing and sales—ensuring we deeply understand our buyers and deliver the right story to the right audience at the right time.
What You'll Do:
- Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.
- Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities.
- Own go-to-market (GTM) strategy and execution for new features and product launches.
- Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
- Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers).
- Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline.
- Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging.
- Enable internal teams with training, messaging briefs and regular updates on product/market insights.
What You'll Bring to the role:
- Bachelor’s degree in business, marketing or related field, MBA preferred
- 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.
- Strong strategic thinking and storytelling skills.
- Experience launching products or features with measurable business impact.
- Proven ability to translate complex technology into compelling, customer-facing narratives.
- Excellent collaboration and communication skills across cross-functional teams.
- Comfortable working in a fast-paced, growth-stage environment.
- Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.).
Bonus points if you have:
- Experience with PLG (product-led growth) or developer-focused SaaS.
- A background in hosting technology or experience marketing to development personas.
- Pragmatic Marketing certified.
Our Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget: available after one year with Kinsta.
- Sabbatical: available after three years with Kinsta (and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA
Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.
By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of your data to the United States.
#LI-Remote, #IHSRemote
El gran equipo de Kinsta está repartido por todo el mundo
La flexibilidad para trabajar desde cualquier lugar fomenta la motivación y el equilibrio entre la vida laboral y personal, permitiendo a los miembros del equipo adaptar sus entornos para lograr la máxima productividad y satisfacción. El hecho de ser una empresa en la que primero se trabaja en remoto también nos permite recurrir a una reserva de talento internacional, garantizando que nuestra búsqueda de servicios de alojamiento superiores se vea impulsada por las contribuciones de sólo las personas más excepcionales.
La vida en Kinsta
Kinsta es un lugar divertido y acogedor donde los miembros de nuestro equipo se conectan entre sí en torno a las cosas que les gustan: los viajes, el aprendizaje de nuevos idiomas, la lectura, la familia, las mascotas y mucho más. Kinsta también es un lugar donde se realiza un trabajo de calidad.
Esperamos que todos sean honestos y directos con sus ideas y contribuciones. En el día a día, nos desafiamos unos a otros para subir el listón constantemente, fomentamos el pensamiento innovador para lograr grandes avances y nos comprometemos apasionadamente a superar nuestros objetivos.
Estamos buscando personas que puedan tomar la iniciativa y aportar ideas en cualquier parte de la empresa. Promovemos el aprendizaje continuo en un ambiente de trabajo flexible.
Lo que ofrecemos
- Ambiente de trabajo remoto
- Presupuesto para gastos externos
- Salario base competitivo
- Vacaciones pagadas
- Vacaciones flexibles para que puedas descansar y recargar energías
- Presupuesto de formación para ayudarte a desarrollar tu carrera profesional
Cómo examinamos y seleccionamos a los recién llegados
-
Solicita uno de nuestros puestos disponibles
-
Puede que te pidamos que realices una breve evaluación (un vídeo o un test)
-
Te invitamos a una primera llamada de RRHH, para que podamos conocernos
-
Te invitamos a una o dos rondas de entrevistas técnicas más profundas con el director de contratación y el equipo
-
Si has pasado con éxito todas las rondas de entrevistas, recibirás una oferta de nuestra parte
-
Una vez que hayas aceptado nuestra oferta, tendrás que pasar un control de antecedentes
-
¡Bienvenido a bordo!
Otras ofertas de empleo
Head of Content Marketing
As Head of Content Marketing, you’ll own the content strategy from top to bottom—developing compelling narratives that position Kinsta as a category leader. You'll collaborate closely ...
Detalles del trabajo