A few years ago, engineers at Facebook went on a swashbuckling mission to rebuild the foundation of the world’s most populated social network struggling to sustain acceptable performance levels. PHP was all the rage a decade ago when Facebook was gaining steam and pursuing a global target audience.
If WordPress digital marketing has a weak spot, it’s the lack of a true digital analytics solution. Fortunately for WP users, search engines – most predominantly Google, along with Bing and Yahoo! – have come to the rescue, filling the void with state-of-the art analytics tools on offer, for free.
The cyber world is mobile friendly, and if you’re ignorant about the mobile responsiveness and capabilities of your WordPress websites, you could jeopardize your reach to as many as 80 percent of global internet traffic.