EUX Digital cuts sysadmin delays and boosts add-to-cart rate 29% with Kinsta

Biggest wins with Kinsta

• Dev team works faster, with MyKinsta dashboard, one-click tools, and 24/7/265 support
• 29% increase in add-to-cart rate, leading to more sales for e-commerce clients
• LCP < 2.2s and INP < 250ms, improving user experience and reducing checkout drop-offs
• Zero downtime since migrating, so campaigns run without interruption
• Bounce rate dropped 36%, and users stayed on lead-gen sites nearly 60% longer

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EUX Digital Agency is an Australia-based company that solves a common problem in e-commerce: many businesses use generic solutions that don’t work well for them.

EUX offers custom development, API integrations, and automation. This helps online retailers improve their operations, connect their systems, and grow.

EUX Digital’s Chief Technology Officer, Adrian Rodriguez, shared how the agency moved from a rigid, sysadmin-managed setup to Kinsta’s flexible, developer-friendly platform—and what that shift unlocked for their team and clients.

The challenge

Dedicated servers with an overseas sysadmin seemed like the right setup for EUX Digital. The infrastructure was solid, and the sysadmin knew his stuff. But being in a different time zone started to cause problems fast.

• Emergencies required waking their sysadmin in the middle of the night, delaying critical fixes.
• Even simple tasks like creating a staging site, linking a domain, or running a backup came with delays and back-and-forth.
• Troubleshooting issues ate up time they could’ve spent on client work.
• Missed deployment windows, downtime, and lack of visibility into the server slowed the team down.

Over time, it became clear that they needed a better server, more control, and better support.

The solution

When Adrian and his team started looking for a better hosting setup, they weren’t just searching for server space, they needed tools that would help their developers move faster, reduce friction, and scale client sites with confidence.

Kinsta delivered all of it.

Kinsta gave their development team the tools to move fast without waiting on someone else’s schedule. Staging environments were up in seconds. Backups could be restored instantly. Developers had unified access across projects, while contractors and clients were granted just the permissions they needed—nothing more.

• “We now hand that off to their expert team, and it’s like flipping a switch. What used“We can now give the right level of access to each team member or contractor. It enhances security and improves collaboration.”

And when emergencies used to mean waking someone up across time zones, Kinsta’s 24/7 support now steps in with answers fast.

• “Unlike many providers where support feels scripted, Kinsta’s team truly understands the needs of developers and agencies. That level of support has saved us countless hours.”

Kinsta wasn’t just easier. It gave EUX back their time, their control, and their ability to deliver at the speed their clients expect.

The migration: a stress-free switch that delivered immediate impact

For EUX Digital, moving to Kinsta wasn’t just about better performance, it was also about making things easier and taking back control. And it all started with a smooth, stress-free migration.

• “Before Kinsta, we hosted most of our clients’ sites on a dedicated server managed by an overseas sysadmin. Even small changes needed coordination, and emergencies meant waking someone up in another time zone. It created bottlenecks we couldn’t afford.”

That changed the moment they migrated.

• “Switching to Kinsta felt like flipping a switch. The friction vanished. Our team stopped firefighting and started focusing on work that actually moves the needle.”

The migration itself was smooth and hands-off, with no disruption to their clients. More importantly, the change gave EUX back control. With fewer blockers and more autonomy, their team could move faster and deliver better results.

The results: more stability, smoother workflows, better outcomes

Moving to Kinsta gave EUX Digital better results for every client. What used to be a daily struggle with hosting and support is now a reliable, scalable foundation their whole team can build on.

Free up dev time to focus on growth

With Kinsta’s platform, EUX’s developers have full control over staging, backups, and site management. They no longer have to wait on a sysadmin for routine tasks.

Without the constant back-and-forth, the team gained hours each week to focus on what really matters: improving client experiences and producing higher-quality work.

Boost revenue-driving metrics

• +29% add-to-cart rate
• +11.7% purchase rate
• −36.3% bounce rate
• +17.7% engagement rate
• +59.1% session duration

Clients saw real improvements in conversions thanks to faster speeds and fewer delays during checkouts.

Noticeable speed improvements

• Largest Contentful Paint (LCP) stabilized under 2.2 seconds
• Interaction to Next Paint (INP) improved to under 250 milliseconds

These improvements helped boost both user experience and SEO performance without needing extra optimization work from the team.

Eliminate hosting bottlenecks

With the old server setup, even small requests, such as restoring a backup or pushing to production, required coordination across time zones.

Now, the team can work without blockers. Permissions are easy to manage, and tasks like restoring backups or pushing updates happen in seconds.

“Compared to our previous setup, Kinsta has reduced friction, improved uptime, and allowed us to focus more on building value for our clients instead of putting out fires.”

Deliver consistent, high-performance results for every client

With uptime, speed, and stability no longer in question, EUX can confidently deliver reliable results for every e-commerce site they manage.

“Thanks to Kinsta’s hosting services, we can deliver more consistent, higher-quality results for our clients. At the same time, we can free up internal resources to focus on strategy and growth instead of maintenance.”

Growth through result-driven workflows

As EUX takes on more complex work and scales with more clients, Kinsta continues to support that growth without extra lift or overhead.

“This level of reliability is not only a technical achievement, but also a win for trust and reputation. It has had a significant impact on how we operate and grow as an agency.”

The conclusion: Kinsta is built for agencies that want to scale smart

Looking ahead, Local Leap plans to continue expanding its services while staying true to its small-agency roots. Having a hosting platform that scales with them without sacrificing performance or simplicity has become a critical part of that vision.

Final Word

If you’re serious about performance, reliability, and developer-friendly tools, Kinsta is worth every penny. It takes the stress out of hosting so you can focus on building and growing your business.