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Articles by Sam Gooch

Sam Gooch is the Head of Performance Marketing at Kinsta, with 15+ years’ experience in digital marketing. He leads SEO, Paid Media, and Demand Generation strategies, drawing on a background across agency, in-house, and SaaS roles to tackle complex challenges and drive results.

A Deep Dive into Google Analytics 4 (GA4)

What is GA4 (Google Analytics 4)? Find out how GA4 compares with Universal Analytics and why it's time to adopt the latest generation in GA.
Reading time
22 min read
Updated date
July 18, 2024
Post type
Blog
Topic
Analytics
Topic
SEO Tools