Articles by Sam Gooch
Sam Gooch is the Head of Performance Marketing at Kinsta, with 15+ years’ experience in digital marketing. He leads SEO, Paid Media, and Demand Generation strategies, drawing on a background across agency, in-house, and SaaS roles to tackle complex challenges and drive results.
A Deep Dive into Google Analytics 4 (GA4)
What is GA4 (Google Analytics 4)? Find out how GA4 compares with Universal Analytics and why it's time to adopt the latest generation in GA.