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Articles by Sam Gooch

Sam Gooch is the SEO Team Lead at Kinsta. Sam is a senior SEO with a over 15 of experience working in pure SEO roles across a wide variety of businesses and industries, in agency, in-house and SaaS based roles. You can find out more about Sam at

A Deep Dive into Google Analytics 4 (GA4)

What is Ga4 (Google Analytics 4)? Find out how GA4 compares with Universal Analytics and why it's time to make the switch if you haven't already.
Reading time
27 min read
Updated date
April 1, 2024
Post type
SEO Tools