Kinsta evolves with customer needs, business realities and challenges of the modern web
LOS ANGELES — November 3, 2025 — Kinsta, a leading managed hosting provider for WordPress, is announcing new bandwidth-based hosting plans alongside its existing visitor-based plans. The new plans give customers the flexibility to choose the pricing model that best matches their site’s traffic patterns and usage, reinforcing Kinsta’s commitment to serving customers first.
Visit-based hosting has been the standard for a decade. But with growing bot traffic and the potential for inflated visitor counts, hosting bills can feel unpredictable. Traffic from bots comprises about 42.5% of all traffic in the U.S., according to Cloudflare. “However, our deeper analysis of our traffic patterns shows this is likely above 50%,” said Daniel Pataki, CTO at Kinsta. “Bandwidth-based pricing gives another option for site owners and developers to respond to the growth of automation, bots and AI-driven tools.”
Kinsta’s bandwidth-based option offers website owners more clarity and measurability, while scaling with usage. It also gives customers the ability to actively lower costs with caching, CDN and image compression.
“Trying to parse the sources of hosting costs can be a headache, but with bandwidth-based pricing we finally have full visibility into what’s driving our hosting costs,” said Dan Gigante, chief technology officer & partner at 19 Ideas. “It’s tremendous to see a hosting company give customers clear options that make sense for modern web traffic.”
Now with bandwidth-based options, Kinsta is giving customers more choice, transparency and control in how they pay for hosting: by visits or bandwidth. Customers are not locked into a single pricing model. This is consistent with Kinsta’s long-term approach of delivering quality and building trust. The new pricing option is setting the standard for hosting by giving customers the freedom to choose how they pay, in a way that reflects how the modern web actually works.
“At Kinsta, we’re committed to giving customers more control, clarity and the quality they can rely on,” said Jon Penland, CEO at Kinsta. “Adding bandwidth-based plans ensures every site owner can choose the model that works best for them. It’s another example of how Kinsta listens, adapts and invests in solutions that put customer experience at the center.”
Features of the new pricing option include:
- Bandwidth-based plans available at every visitor-based tier
- Easy switching between visits and bandwidth at any time in MyKinsta
- Improved usage notifications at 80%, 100% and 110% thresholds
- Lower risk of unexpected overages caused by bots and scrapers
- More clarity to distinguish between CDN bandwidth and server bandwidth so customers know what’s metered
- Documentation including the “Calculating Server Bandwidth” guide to help customers understand and manage usage.
About Kinsta
Kinsta is a premium managed hosting for WordPress solution – designed for all types of businesses, agencies and high-traffic ecommerce stores. In highly competitive markets Kinsta holds the top G2 score of any solution and is the overall #1 leader for market presence and customer satisfaction within multiple industry categories.
Serving small companies to Fortune 500 enterprises, Kinsta supports more than 140,000 customers across 128 countries and brought on nearly 40,000 new sites in 2024 alone. Kinsta offers 24/7 support 365 days a year — in ten languages — from its team of expert engineers.
For more information about Kinsta and to sign up for a risk-free trial, visit kinsta.com.
This content was originally published on Business Wire.
