It’s no secret that WordPress is one of the most popular ways to build a website. But just how popular is WordPress? And does WordPress’ popularity extend beyond its blogging platform roots?
Spoiler alert – the answers are that:
WordPress is the world’s most popular content management system, so it’s about as popular as can be.
WordPress dominates other markets, like eCommerce, so it’s definitely not just for blogging.
And to show you where those conclusions came from, we’ve collected some mind-boggling statistics about WordPress’ market share, as well as the market share of two of the most popular eCommerce plugins for WordPress – WooCommerce and Easy Digital Downloads.
WordPress’ market share is 31% of all websites
According to W3Techs, WordPress powers 31.0% of all the websites on the Internet, including those without a content management system (CMS) or with a custom-coded CMS. And if you limit the data set to only websites with a known CMS, WordPress’ market share gets even more dominant.
In that case, WordPress holds a 59.9% market share for content management systems on websites with a known CMS. How does that compare to the market share of other popular content management systems? Let’s take a peek:
% All Websites
% CMS Market
While much has been made of hosted website builder tools like Squarespace and Wix, the numbers show that WordPress isn’t in any danger of being dethroned any time soon! And WordPress also holds a dominant position over Joomla and Drupal, two other popular self-hosted content management systems.
Is WordPress just used by lots of small sites?
No! To dig deeper into how WordPress’ market share is divided, we turned to BuiltWith. BuiltWith lets you see market share for websites that meet specific criteria, like being in the Quantcast Top 10k (a list that tries to collect the 10,000 most-trafficked websites on the Internet).
Here’s how WordPress’ market share fares when you segment by Quantcast rank:
Sites in Quantcast Top 10k – WordPress holds a 25.6% market share
Sites in Quantcast Top 100k – WordPress holds a 22.7% market share
While there is a slight dip from WordPress’ overall market share of 31.0%, WordPress is still almost just as popular among highly-trafficked websites.
Is WordPress’ market share still growing?
Yes! WordPress’ market share isn’t just “still growing”, it’s actually been consistently growing at roughly the same rate for as long as we have data. So how quickly is WordPress growing? Let’s start with the numbers for 2017.
At the start of 2017, WordPress powered 27.3% of all websites. By the end of 2017, WordPress had made it to the current market share of 29.3%. Some quick math should tell you that WordPress gobbled up an additional 2% of the total website market – good for ~7.3% growth.
How does that square up with years past? Here’s WordPress’ overall market share going all the way back to 2011, according to W3Techs:
As you can see, WordPress has been consistently growing its market share by ~2-4% (in overall market share numbers) for the past 7 years. And it shows no signs of slowing down. If this trend continues, it won’t be long until WordPress is powering one-third of all the websites on the Internet.
How does WordPress’ growth compare with other content management systems?
So WordPress is growing…but is it growing faster than the competition? That’s a trickier question to answer. With respect to self-hosted content management systems, WordPress is still the growth leader.
From 2017 to 2018:
Joomla’s market share actually decreased from 3.4% to 3.1%
Drupal’s market share decreased from 2.2% to 2.1%
In terms of year-on-year growth, that means:
Joomla shrank by 8.9%
Drupal shrank by 4.5%
While those numbers aren’t keeping pace with WordPress, things are a little bit different with hosted website builders.
While tools like Squarespace and Wix still comprise a tiny percentage of the overall market, they are experiencing rapid growth in comparison to self-hosted content management systems.
From 2017 to 2018:
Squarespace’s market share increased from 0.5% to 1.1%
Wix’s market share increased from 0.3% to 0.7%
In terms of year-on-year growth, that means:
Squarespace grew by 120%
Wix grew by 133%
So while WordPress is still the dominant player, hosted website builders are growing at a faster rate. You can also see these growth trends play themselves out in Google Trends, where Joomla and Drupal (and to a lesser extent, WordPress) have declined or remained flat, while Squarespace and Wix are generating increasing interest:
WooCommerce Market Share
Because WordPress had its origins in blogging, you might be surprised to realize how dominant WordPress is in other areas – notably, eCommerce.
WooCommerce, the most popular eCommerce plugin for WordPress, powers 35% of all the eCommerce sites on the Internetaccording to BuiltWith. While that number is certainly impressive, WooCommerce’s market share isn’t quite as dramatic if you filter out lower-traffic sites.
Of the Top 100k Sites on the Internet, WooCommerce is still the most popular solution, but with a market share of 12%.
How does WooCommerce’s market share compare to Shopify?
While WooCommerce is the overall market leader, Shopify is competitive, and even leading, in some categories. Here’s how WooCommerce’s market share compares to Shopify when you segment by website popularity:
Top Million Sites
Top 100k Sites
Top 10k Sites
When you look at only the 10,000 most popular websites on the Internet, Shopify is actually the market leader. But, it’s worth pointing out that only 404 websites in that slice are running a known eCommerce platform, so the sample size is not very large. In terms of the actual number of sites in the Top 10k Sites running each platform:
155 sites are using Shopify
130 sites are using WooCommerce
Easy Digital Downloads market share
While it’s not nearly as popular as WooCommerce, Easy Digital Downloads is still a small, but noticeable, player in the eCommerce industry.
According to BuiltWith, Easy Digital Downloads powers 0.2% of the BuiltWith Top Million (an estimate of the one million most popular websites on the Internet).
Here’s to the world’s most popular CMS
While the growth of hosted website builders like Squarespace, Wix, and Shopify is something to pay attention to, all the numbers add up to one conclusion: WordPress is, without a doubt, the world’s most popular way to build a website.
Are you ready to get started? We offer one-click WordPress installations so you can get up and running in no time.
A cookie is a piece of information that a website stores on a visitor’s computer. We use this for some functionality on our website to work properly, and also to collect analytics to better understand our visitors and offer them a better experience. You can accept all cookies at once or fine-tune your preferences in the cookie settings.
Thanks, we've saved your settings, you can modify them any time on the cookie settings page
These cookies are needed for our website to function providing payment gateway security and ther essentials. Therefore they are always on but they do not contain personally identifiable information (PII).
If you've set preferences (which cookies you accept and which you don't) we store your preferences here to make sure we don't load anything that you didn't agree to.
WordPress sets a couple of cookies that track logged in users and store user preferences set in their WordPress user profile. These are set for members of the Kinsta website only - members of our staff.
Stripe is our payment provider and they may set some cookies to help them with fraud prevention and other issues. This is required for our payments to work.
This cookie contains information about the affiliate who refered a visitor. The cookie contains no information about the visitor whatsoever.
Analytics help us deliver better content to our audience. We have made sure no personally identifiable information (PII) is sent by anonymizing IPs.
Analytics cookies allow us to gather data to help us better understand our visitors and offer them a better experience.
Set and used by Hotjar. We use Hotjar to analyze user behavior without identifying the user.
Marketing cookies help us target our ads better. We mainly use them to target ads to users who have visited Kinsta.
Set and used by Twitter, used for targeting advertisements and promoting content to users who have visited kinsta.com.
Set and used by AdRoll for remarketing and targeting advertisements to users who have visited kinsta.com.
Set and used by Facebook, used for targeting advertisements and promoting content to users who have visited kinsta.com.
Set and used by Quora, used for targeting advertisements to users who have visited kinsta.com.