WordPress Market Share Statistics (2011-2024)

When you’re looking to create an ecommerce site, you’re likely to run across lots of talk about Shopify. This may leave you wondering – just how much of the market does this platform dominate? And how does it compare to its various competitors?

Spoiler alert – the answers are that:

  • WordPress is the world’s most popular content management system, so it’s about as popular as can be.
  • WordPress dominates other markets, like ecommerce, so it’s definitely not just for blogging.

And to show you where those conclusions came from, we’ve collected some mind-boggling statistics about WordPress’ market share, as well as the market share of two of the most popular ecommerce plugins for WordPress – WooCommerce and Easy Digital Downloads.

WordPress’ market share is 42.7% of all websites

According to W3Techs, WordPress powers 42.7% of all the websites on the Internet, including those without a content management system (CMS) or with a custom-coded CMS. Or, to put it another way, WordPress powers over one-third of the web! And if you limit the data set to only websites with a known CMS, WordPress’ market share becomes even more dominant.

In that case, WordPress holds a 62.5% market share for content management systems on websites with a known CMS. How does that compare to the market share of other popular content management systems? Let’s take a peek:

% All Websites% CMS Market
WordPress42.762.5
Joomla1.82.6
Drupal1.11.6
Squarespace2.13.0
Wix2.63.8

While much has been made of hosted website builder tools like Squarespace and Wix, the numbers show that WordPress isn’t in any danger of being dethroned any time soon! WordPress also holds a dominant position over Joomla and Drupal, two other popular self-hosted content management systems.

Is WordPress’ market share still growing?

Yes! The WordPress market share has been growing pretty consistently since 2011. 2023 was the first year since 2011 that the market share for WordPress dropped at all. And even with the drop, it was less than half a percentage point.

At the start of 2017, WordPress powered 27.3% of all websites. By December 2022, WordPress had made it to a market share of 43.2%.

How does that square up with years past? Here’s WordPress’ overall market share going all the way back to 2011, according to W3Techs:

2011201220132014201520162017201820192020202120222023
13.1%15.8%17.4%21.0%23.3%25.6%27.3%29.2%32.7%35.4%39.5%43.2%42.7%

As you can see, WordPress has been consistently growing its market share (in overall market share numbers) for the past 8 years. And it shows no signs of slowing down. If this trend continues, it won’t be long until WordPress is powering one-half of all the websites on the Internet.

Over 225 companies contributed to WordPress core in 2022.

How does WordPress’ growth compare with other content management systems?

So WordPress is growing…but is it growing faster than the competition? That’s a trickier question to answer. With respect to self-hosted content management systems, WordPress is still the growth leader.

From 2022 to 2023:

  • Joomla’s market share actually remained the same at 2.6%
  • Drupal’s market share decreased from 2.0% to 1.6%

While those numbers aren’t keeping pace with WordPress, things are a little bit different with hosted website builders.

While tools like Squarespace and Wix still comprise a tiny percentage of the overall market, they are experiencing rapid growth in comparison to self-hosted content management systems.

From 2022 to 2023:

  • Squarespace’s market share increased from 2.7% to 3.0%
  • Wix’s market share increased from 2.9% to 3.8%

So while WordPress is still the dominant player, hosted website builders are growing at a faster rate. You can also see these growth trends play themselves out in Google Trends, where Joomla and Drupal (and, to a lesser extent, WordPress) have declined or remained flat, while Squarespace and Wix are generating increasing interest:

WordPress trends vs other CMS

WooCommerce Market Share

Because WordPress had its origins in blogging, you might be surprised to realize how dominant WordPress is in other areas – notably, ecommerce.

WooCommerce, the most popular ecommerce plugin for WordPress, powers 19% of all the ecommerce sites on the Internet according to BuiltWith. While that number might not be very impressive, WooCommerce’s market share is actually greater if you filter out lower-traffic sites.

Of the Top 1 Million Sites on the Internet, WooCommerce is still a very popular solution

How does WooCommerce’s market share compare to Shopify?

While WooCommerce is a market leader, Shopify is competitive and even leading in some categories. Here’s how WooCommerce’s market share compares to Shopify when you segment by website popularity:

WooCommerceShopify
Entire Internet19%26%
Top Million Sites17%21%
Top 100k Sites10%19%
Top 10k Sites6%19%

When you look at only the Top 100k or Top 10k most popular websites on the Internet, Shopify is actually the market leader. But, it’s worth pointing out that only 58,501 websites in that Top 100k slice are running a known ecommerce platform, so the sample size is not very large. And in terms of the actual number of sites in the Top 10k Sites running each platform:

  • 341 sites are using Shopify
  • 118 sites are using WooCommerce

Easy Digital Downloads market share

While it’s not nearly as popular as WooCommerce, Easy Digital Downloads is still a small, but noticeable, player in the ecommerce industry.

According to BuiltWith, Easy Digital Downloads powers 0.08% of the BuiltWith Top Million (an estimate of the one million most popular websites on the Internet).

While the growth of hosted website builders like Squarespace, Wix, and Shopify is something to pay attention to, all the numbers add up to one conclusion: WordPress is, without a doubt, the world’s most popular way to build a website.

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