Sod trades manual work for Kinsta API-powered scale, now managing 400+ sites

Biggest wins with Kinsta

• 400+ WordPress sites currently hosted on Kinsta
• Custom 200-site Enterprise plan tailored to agency workflows
• Add-ons include 8 Premium staging environments and 60 GB additional disk space
• Internal automation tools powered by Kinsta API
• Daily operations supported by MyKinsta’s plugin manager, DevKinsta, and error alerts

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Straight out Digital (Sod) is a full-service agency based in Melbourne, Australia. Sod was formed by three mates and has grown to be a company with a team of 30+, all on the mission to deliver holistic and effective user experiences across paid ads, websites, SEO, and & social media.

In this case study, SOD’s development lead, Pete Brundle, explains how Kinsta helps their team stay on top of their game by making managing hundreds of clients hassle-free.

The challenge

As Sod’s client base grew, so did the complexity of managing hundreds of WordPress sites. Their previous hosting providers couldn’t keep up.

• Slow, delayed support from other providers made troubleshooting painful and time-consuming
• Local development tools lacked the smooth experience the team needed
• Security concerns and limited support availability raised risks for client sites

Sod needed a solution that could meet high technical demands, reduce friction for developers, and support future growth. That’s when they turned to Kinsta.

The solution

When Sod began evaluating hosting providers, their must-have list was clear: fast support, strong performance, modern tools, and airtight security. Kinsta delivered on all fronts.

At Kinsta, we understand that there’s no one-size-fits-all approach to managing and hosting hundreds of client sites.

While we have standard plans for agencies, we offer tailored solutions through our custom plans to address specific needs and requirements and help businesses scale. Add-ons can further enhance a custom setup without a significant price increase.

From plugin monitoring to automated alerts and local development tools, Kinsta simplifies the complexity of managing 400+ WordPress sites for Sod.

The migration

Sod’s journey with Kinsta began when a major client’s site was migrated to the platform. The performance improvement was clear from the start, and Sod quickly began migrating more sites.

• First migrated a major client’s site to test performance
• Gradually migrated the remaining sites based on reliability and results
• Sod chose Kinsta for improved performance, user-friendly tools, and better support

The results: more stability, smoother workflows, better outcomes

With hundreds of sites running reliably, Sod has been able to stay lean while scaling its impact. Hosting is no longer a bottleneck, but a strategic advantage.

Streamlined operations with built-in tools and Kinsta API

Managing 400+ WordPress sites used to be complex and time-consuming. With Kinsta, Sod has turned that into a smooth, repeatable process that supports their agency’s pace and scale.

Time saved through automation

• Kinsta API
• MyKinsta

Sod built custom internal tools using the Kinsta API, turning manual work like provisioning and maintenance into automated, time-saving workflows.

Kinsta API is available as part of MyKinsta’s built-in toolset. This tool brings ease and efficiency for agencies like Sod in managing multiple clients. With Kinsta API’s endpoints, developers can perform and automate numerous actions, like site creation and site cloning, clearing cache, or creating and deleting staging environments.

Fewer support tickets

• 24/7/365 support

Having a team of experts available to assist is crucial for an agency’s operation. Kinsta’s Technical Support brought a new experience to Sod’s team following the delays and disruptions with technical support at other providers.

Peace of mind around security

• Automatic security updates
• Cloudflare integration
• Enterprise-level firewall and DDoS protection

Kinsta’s proactive alerts, automatic updates, and security tooling gave Sod the confidence to host hundreds of client sites without second-guessing protection.

“The automated error and vulnerability email alerts provide a layer of security, allowing us to quickly identify and address potential issues, ensuring the ongoing integrity of all the sites we manage.”

Stronger performance and SEO

Faster load times and consistent uptime boosted client site performance, helping Sod deliver better SEO results and user experiences.

“We first experienced Kinsta through a major client’s website and were immediately impressed by the improved performance for WordPress.”

Focus on strategy over support

With fewer technical distractions, Sod’s team can spend more time creating impactful strategies and serving clients.

“What could be a time-intensive operation has been made straightforward.”

Kinsta is honored to accompany Sod on its web hosting journey and look forward to contributing to the company’s successes.

The conclusion: Kinsta is built for agencies that want to scale smart

We moved all of our sites over, and the support continues to be fast and helpful - unlike others we've used. It’s also worth the peace of mind around security.