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Product Marketing Manager

Kinsta is a premium managed WordPress hosting provider designed for all types of businesses, small or large. We're the first to be exclusively powered by Google Cloud Platform while utilizing an isolated container system. We believe that constant availability and an outstanding user experience are a must. That’s why we always utilize the latest software and most advanced technology to power our infrastructure.

Location
Remote
Commitment
Full-time Remote

Kinsta is one of the top-managed WordPress hosting companies, with a growing club of 120,000+ businesses including startups, universities and Fortune 500 firms. We're motivated by excellent quality, and proud to have received a 97% satisfaction rating from our customers.

That's because, to us, each day is a chance to grow. As a team, we continuously inspire each other to learn new and better ways to make an impact. We own our jobs proudly - our leaders don't hold our hands, but they're in our corner whenever we ask for help - and our environment is flexible and remote-first.

We’re looking for a results-driven Product Marketing Manager to take our go-to-market strategy to the next level. This role is perfect for someone who loves crafting compelling narratives, enabling sales and translating technical features into business value. As Product Marketing Manager, you’ll own the positioning, messaging and launch strategy for our products. You’ll be the critical bridge between product, marketing and sales—ensuring we deeply understand our buyers and deliver the right story to the right audience at the right time.

What You'll Do:

  • Define and maintain ideal customer profiles (ICPs) and buyer personas across segments and use cases.
  • Develop and refine product positioning, messaging and competitive differentiation based on customer insights, market trends and product capabilities.
  • Own go-to-market (GTM) strategy and execution for new features and product launches.
  • Develop and maintain compelling product narratives and collateral that clearly communicate the value proposition of our offerings.
  • Support the execution of global and regional go-to-market (GTM) initiativesCollaborate with Product, Sales, and Customer Success to create compelling sales enablement materials (pitch decks, battle cards, one-pagers).
  • Partner with Demand Gen and Content to fuel campaigns and content with product-specific messaging that drives pipeline.
  • Conduct customer research, win/loss analysis and competitor analysis to inform strategy and messaging.
  • Enable internal teams with training, messaging briefs and regular updates on product/market insights.

What You'll Bring to the role:

  • Bachelor’s degree in business, marketing or related field, MBA preferred
  • 4–6+ years of experience in product marketing, ideally at a B2B SaaS company.
  • Strong strategic thinking and storytelling skills.
  • Experience launching products or features with measurable business impact.
  • Proven ability to translate complex technology into compelling, customer-facing narratives.
  • Excellent collaboration and communication skills across cross-functional teams.
  • Comfortable working in a fast-paced, growth-stage environment.
  • Experience with CRM and marketing tools (e.g., HubSpot, Salesforce, Google Analytics, etc.).

Bonus points if you have:

  • Experience with PLG (product-led growth) or developer-focused SaaS.
  • A background in hosting technology or experience marketing to development personas.
  • Pragmatic Marketing certified.

Our Benefits:

  • Annual remote expense budget.
  • Flexible PTO.
  • Paid parental leave.
  • Annual professional development budget: available after one year with Kinsta.
  • Sabbatical: available after three years with Kinsta (and every three years thereafter).
  • Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
  • Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA

Kinsta is proud to be an equal opportunity employer. We will not discriminate and we will take actions to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, citizenship, age, religion, creed, disability, marital status, veteran’s status, sexual orientation, gender identity, gender expression, or any other status protected by the laws or regulations in the locations where we operate.

By applying to one of our positions, you agree to the processing of the submitted personal data in accordance with Kinsta's Privacy Policy, including the transfer of your data to the United States.

#LI-Remote, #IHSRemote

Apply Now!

Kinsta's motivated team is scattered across the globe

The flexibility to work from anywhere fuels motivation and work-life balance, allowing team members to tailor their environments for peak productivity and satisfaction. Being a remote first company also allows us to draw on a pool of international talent, ensuring our quest for superior hosting services is propelled by contributions from only the most exceptional individuals.

Life at Kinsta

Kinsta is a fun and welcoming place where our team members connect to each other around the things they love: travel, learning new languages, reading, family, pets, and more. Kinsta is also a place where quality work gets done.

We expect everyone to be honest and forthright with their ideas and contributions. Day-to-day, we challenge each other to constantly raise the bar, encourage unconventional thinking to achieve innovative breakthroughs, and are passionately committed to surpassing our goals.

We're looking for people who can take the initiative and contribute ideas anywhere in the company. We promote continuous learning in a flexible work environment.

Kinsta team on the office roof Kinsta team Kinsta team Kinsta team Kinsta team at the office Kinsta team at the office Kinsta team at the office Kinsta team at the office Kinsta office Kinsta team at the office Kinsta team at the office Kinsta team at the office Kinsta team at the office Kinsta team at the office Kinsta team at the office Daisy at the Kinsta office Kinsta team member working Kinsta team drinks on the roof Kinsta team at the office Kinsta team playing foosball with Daisy the dog View from the Kinsta office View from the Kinsta office

What we offer

  • Remote working environment
  • Remote expense budget
  • Competitive base salary
  • Paid vacations
  • Flexible PTO so that you can rest and recharge
  • Training budget to support you in your career development

How we review and select newcomers

  1. You apply for one of our open positions

  2. We might ask you to complete a short assessment (a video or a test)

  3. We invite you to an initial HR call, so that we can get to know each other

  4. We invite you to one or two rounds of more in-depth, technical interviews with the hiring manager and the team

  5. If you've successfully passed all interview rounds, you’ll receive an offer from us

  6. Once you've accepted our offer, you'll have to pass a background check

  7. Welcome on board!

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