As one of Indonesia’s leading SaaS providers, Mekari (PT. Mid Solusi Nusantara) helps businesses manage core operations through a growing suite of cloud-based products. Its platform includes software for HR, accounting and finance, CRM, omnichannel communication, tax, and e-signature.
Today, Mekari serves more than 35,000 customers, supports over 1 million app users, and powers around 9 trillion rupiah in business transactions. Its strength comes from offering an integrated product ecosystem, a user-friendly experience, and solutions built for local regulations and business needs in Indonesia.
That mix has helped Mekari become a trusted partner for businesses across industries, from food and beverage to ecommerce to manufacturing.
But even with strong momentum, Mekari faced a major challenge: potential customers were not finding them as easily as they should.
Snapshot
- Industry: B2B SaaS
- Business size: 1,001-5,000 employees
The problem: customers couldn’t find Mekari in search
Mekari wasn’t showing up where it mattered most: on search results.
Even when potential customers were actively looking for solutions like HR or accounting software, Mekari was either missing or buried too low to get noticed.
The team traced the issue back to two problems in Google Search Console:
- low crawl requests
- high server response times
These issues made it harder for Google to access and index their pages.
“Previously, we used another vendor, but we needed to immediately solve two crawl statistic issues in Google Search Console: low crawl requests and high server response times.“
For a company competing on high-intent keywords, that was a serious problem.
Why Mekari came back to Kinsta
Mekari’s move to Kinsta wasn’t their first.
They had tried Kinsta before, but at the time it wasn’t the right fit for their technical requirements. The decision was driven by a different team, with a different set of priorities.
Later, the situation changed.
The marketing team led the evaluation with a clear focus on SEO, visibility, and growth. What had once been a technical decision became a growth decision tied directly to the top of the funnel.
When the team revisited their options, Kinsta stood out again: “We found Kinsta from Google Search and also from G2. We read many good reviews about Kinsta.”
With peace of mind from G2 reviews and the team’s questions fully resolved by Kinsta’s Sales Team, Mekari is now poised to make an even bigger impact.
The solution: a hosting partner that could support growth
Mekari chose Kinsta as its managed WordPress hosting provider for its main marketing sites.
That gave the team more than infrastructure. It gave them a partner that could support a fast-moving marketing function with:
- Managed WordPress hosting
- 24/7 technical support
- Quicker issue resolution through live chat
- Flexible billing and plan changes
- Built-in security features including Cloudflare and SSL
For Mekari, this mattered because their website is one of their main marketing channels. Their internal WordPress developers still manage the site itself, but Kinsta now handles much of the support work around hosting, troubleshooting, and technical questions.
“Our WordPress developers use live chat whenever there is an issue or doubt. Then almost all obstacles are solved.”
This changed how the team works day to day. Developers are no longer pulled into repeated issues. They spend more time on improving landing pages, running A/B tests, and optimizing conversion rates.
Kinsta also made it easier to manage traffic and costs. Plans can be adjusted quickly based on campaign activity, without long-term contracts or delays.
“The pricing is flexible, which works well for our campaigns and dynamic approach to the website.”
Security was another requirement. Mekari needed a setup that could handle heavy traffic without exposing the site to risk. With Kinsta, they get built-in protections like Cloudflare and SSL, plus their own internal safeguards.
Beyond features, the fit came down to how both companies operate. With a clearer use case and different priorities, their second try of Kinsta led to a different outcome.
The results: better performance, stronger SEO, and more conversions
Mekari’s main goal was to fix the technical issues that were limiting their visibility in search. After moving to Kinsta, those issues were resolved, and the impact showed up quickly.
- Server response time decreased by nearly 50%
- Crawl requests increased by almost 3x
- Website traffic increased by one-third
- Conversion rate improved
- Search visibility and impressions increased for transactional keywords
These improvements addressed the exact bottlenecks that were holding back Mekari’s SEO performance.
With faster response times, Google could crawl more pages, more frequently. That improved indexing and helped Mekari rank higher for high-intent searches.
Then, they began appearing more consistently for the keywords that matter: bringing in more qualified visitors and improving conversion performance.
More efficient workflows and faster execution
Kinsta also changed how Mekari’s team works day to day.
Instead of spending time troubleshooting site issues, developers can fully rely on Kinsta’s support team to resolve problems quickly.
If we have any technical issue, we just go to live chat. We share a screenshot, and it’s solved. It makes our workflow more effective and efficient, so our developers can focus on more impactful and strategic tasks.
This shift allowed the team to focus more on conversion rate optimization, improving landing pages, and executing marketing initiatives faster
Better cost control with flexible plans
Kinsta’s pricing model gave Mekari more control over hosting costs.
They can adjust plans based on traffic without delays or long-term commitments.
If there is a month when visitors decrease, we can easily live chat with the support and billing team. Then the changes happen really quickly, maybe in less than one hour.
Over time, this made hosting more predictable and more cost-efficient.
Stronger security with fewer issues
Security was another key requirement.
With Kinsta’s built-in protections, including Cloudflare and SSL, Mekari strengthened its hosting environment without adding complexity.
Kinsta has those security features—Cloudflare, SSL—everything is complete. And we are experiencing the result. Our website so far has had no major attacks.
Combined with their internal safeguards, this gave Mekari multiple layers of protection and reduced risk from bot traffic and attacks.
A stronger foundation for growth
Mekari’s website is a primary source of new customers, so visibility in search directly affects growth.
Before the move, slow response times and low crawl rates meant they were either missing from search results or ranking too low to matter.
After moving to Kinsta, the underlying issues were resolved.
With better crawlability and faster response times, Mekari now appears more consistently for the searches that matter, bringing in more relevant traffic and converting that traffic more effectively.
The conclusion
Mekari had tried Kinsta before, but the timing and use case were not right.
When the company revisited Kinsta through its marketing team, with a sharper focus on SEO, visibility, and growth, the outcome was very different.
The migration helped Mekari cut server response time nearly in half, increase crawl requests almost threefold, grow traffic, improve conversions, simplify workflows, and manage costs more efficiently.
For a company helping thousands of businesses go digital, that kind of performance matters.
And for Mekari, it turned their website into a stronger driver of growth.
Moving back to Kinsta was a big help because we can now focus on conversion rate optimization confidently for any page or article. It really makes our workflow more effective and efficient so that our developers can focus on more impactful and strategic tasks.
Loise Dizon is a writer at heart, long before she became a marketer. Her love for words, design, and storytelling took her from the newsroom to marketing. At Kinsta, she now produces case studies and digital media content.
