5Tales is a digital marketing agency dedicated to helping service-based businesses grow through personalized, results-driven strategies. They’ve made a name for themselves in Australia for their local SEO expertise, along with their web development, web hosting, and Google and Facebook Ads services.
Founded by brothers Jason and Toby Schulz, 5Tales prides itself on delivering real results.
“In truth, 5Tales exists to improve and grow other people’s businesses. Our strategies are designed to increase visibility and traffic while staying aligned with each client’s unique business goals.”
Like many agencies, they faced slow websites, unreliable support, and security issues from their previous host.
In our recent chat with 5Tales Director Jason Schulz, he shared how their team overcame these obstacles and found a solution that allowed them to expand their services. With faster speeds, stronger security, and a reliable support team, 5Tales could finally focus on what matters most—helping their clients grow.
Find out more about 5Tales’ journey to see if Kinsta’s Managed WordPress Hosting could be the perfect fit for you, just like it has been for them.
Snapshot
- Industry: Digital marketing agency
- Business size: 11 team members
Problem
“In the past, we had a lot of problems with our websites. They were slow, the hosting support team wasn’t very helpful, and our websites were infected with malware all the time.” – Jason Schulz, Director at 5Tales
5Tales relied on multiple hosting providers, including WPX Hosting and WP Engine, but this approach wasn’t working. They were struggling with:
- Slow website speeds: Despite all their marketing efforts, slow load times frustrated clients and hurt the user experience.
- Unreliable hosting support: Every time an issue came up, getting help from their hosts was a challenge. Delayed responses and poor communication only made things worse.
Example of a malware error message
- Recurring malware infections: Their websites were frequently hit with malware, causing disruptions and putting their clients’ trust at risk.
- Resource drain: Schulz noted that 20% of each Account Manager’s time was spent dealing with hosting issues—time that could’ve been used for growth and innovation.
Client relationships were starting to feel the strain, and their reputation was at risk. They needed to find a solution—and fast—before these issues began to undermine the trust they’d worked so hard to build with their clients.
“When we started looking for a new web host, we had a few must-haves: fast website speeds, reliable support, easy migrations, an intuitive interface, and a secure platform. We didn’t want to need in-house expertise just to manage WordPress hosting. Kinsta checked all the boxes.” – Jason Schulz, Director at 5Tales
Solution
When 5Tales realized their hosting providers weren’t keeping up, they knew it was time to make a change. Jason first tested Kinsta for his home services business, Maid2Match. Impressed with the immediate improvements he experienced, he decided to move all of their 5Tales client sites to Kinsta. 5Tales found a partner that delivered everything they needed and more: better speed, stronger security, and reliable support.
“Since migrating our website over to Kinsta, we noticed an immediate improvement in our website uptime – we no longer faced the issue of our website going down. In addition, our website security has improved, and we have not experienced a website hack since.”
“The team at Kinsta was able to raise and repair any suspicious activity. They also helped restore a number of problematic websites as part of the migration.”
Key features loved by 5Tales
- Speed powered by Google Cloud: Kinsta’s use of Google Cloud’s fastest server on its premium infrastructure ensures fast load times across all sites. This helped 5Tales deliver a better experience for users, no matter where they were located.
- 24/7/365 expert support team: Unlike their previous hosting providers, Kinsta’s support team is available around the clock. The chat feature makes it easy to contact support, whether it’s 3 AM or 3 PM.
“The Kinsta feature that was really useful for day-to-day tasks was the chat feature, which lets you easily reach and communicate with the support team. Team members can log into their accounts, talk to a Kinsta support person, and resolve an issue quickly.”
- Free, unlimited migrations and malware cleanup: Kinsta managed the migration of over 100 WordPress sites without any downtime. Its expert team also took care of removing malware, which was a major pain point for 5Tales.
- Built-in efficiency tools: The MyKinsta dashboard includes features like bulk updates, automated plugin notifications, and a Search and Replace Tool. These tools helped 5Tales manage their sites more efficiently, saving them valuable time on routine tasks.
“There’s also a simple feature where we can update plugins and get automated notifications if there are any bugs. Plus, our SEO team likes the search and replace tool that Kinsta offers.”
The WordPress Hosting Tools page in MyKinsta.
- Enhanced security with Cloudflare integrations: Kinsta’s integration with Cloudflare added an extra layer of protection, with features like a Web Application Firewall (WAF) and DDoS protection. This kept 5Tales’ sites secure and free from attacks. Additionally, Kinsta’s commitment to internationally recognized security standards ensured that the websites were protected at the highest levels.
“Since moving to Kinsta, we haven’t had a single website hack. That’s been a huge relief for us and our clients.”
Results
Seamless migration of 100+ WordPress sites
5Tales migrated over 100 WordPress websites to Kinsta using Kinsta’s free migration service. What could have been a lengthy, complex process was completed in just over a month with zero downtime.
During the migration, Kinsta’s team also cleaned up any malware or website issues so the 5Tales team didn’t have to worry about lingering security problems or site errors. This seamless migration process saved 5Tales time and resources, and they can now refocus on their core business.
“It helps to have a team that supports you 24/7/365. The Kinsta team was able to detect and repair any suspicious activity. They also helped restore a number of problematic sites as part of the migration.”
But the real value came after the migration. Kinsta’s speed and security features made a huge difference for 5Tales’ clients.
Higher search engine rankings
Hosting may not be the most well-known component of SEO, but it’s an important one. Your site needs to function well to be favored by Google, and your hosting company can help with that (or prevent it from happening).
Kinsta’s infrastructure is built for speed and security, and these features directly impacted 5Tales’ client success:
- Site speed improvements: Kinsta’s use of Google Cloud’s high-performance network significantly improved load times for all 5Tales’ client websites. Faster sites lead to better user experience, higher engagement, and better SEO rankings. Google rewards fast-loading sites with better search positions, and this speed boost played a big part in driving more traffic to 5Tales’ client sites.
- SSL implementation: Kinsta provided free SSL certificates for all of 5Tales’ client websites. SSL not only protects user data but is also a key factor in Google’s ranking algorithm. With SSL in place, 5Tales’ clients gained more trust from users and saw improved visibility in search results.
- 99.9% uptime guarantee: Uptime is crucial for both user experience and SEO, as search engines favor sites that remain consistently available. Kinsta offers a Service Level Agreement (SLA) backed uptime guarantee, as well as site monitoring every 3 minutes (or about 480 checks a day). This level of support gave the 5Tales team peace of mind and was a key factor in their ability to maintain 99.9% uptime.
These gave 5Tales the tools they needed for their clients to rank higher on search engines and to deliver impressive results:
- One boutique client experienced a 152% increase in Google traffic and a 2,914% boost in keyword visibility.
- A home maintenance service now ranks #1, #2, or #3 on Google for 26 valuable search terms.
- A family law firm saw a 123% increase in traffic from Google and a 1,747% surge in keyword visibility.
- A chiropractor clinic achieved a 71% rise in prospective patients from Google and a 1,048% jump in keyword visibility.
Improved productivity and client trust
One of the biggest changes for the 5Tales team was how much time and resources they saved by moving to Kinsta.
Before Kinsta, the 5Tales team spent too much time dealing with downtime, malware, and hosting issues. This not only drained their resources but also took a toll on their relationships with their clients.
“We used to have to apologize to clients for our hosting issues, which made them less trusting of our other services.”
“But since we switched to Kinsta, we’ve saved a lot of time in our team because we no longer have to deal with issues like malware and website crashes. This has allowed us to focus on other tasks. Additionally, customer satisfaction has increased as the website performs much better.”
“Now, we have plans to include more detailed information about the Kinsta difference in the proposals we send to prospective clients.”
Conclusion
For 5Tales, moving to Kinsta transformed how their agency operated. With a seamless migration of over 100 WordPress sites, faster load times, 99.9% uptime, and robust security, Kinsta solved the problems holding them back.
No more downtime, no more malware issues, and no more waiting for support. In the end, Kinsta became a partner that empowered them to focus on what really matters: delivering great service and driving business growth.
We will continue to use and promote Kinsta as our premium hosting platform. It's the perfect choice for our clients because it offers incredible website speed and security, and it empowers us to deliver hosting services with confidence. We have plans to include more detailed information about the Kinsta difference in our proposals we send to prospective clients.
