HostScore, initially founded as WebHostingSecretRevealed, has grown to be one of the top authorities on web hosting reviews and comparisons. Jerry Low, the founder, has been an affiliate marketer for over 15 years, specializing particularly in web hosting services, and has been a successful Kinsta affiliate partner since 2017.
Through years of experience, Jerry and his team have developed a robust platform that helps users compare hosting services based on performance, uptime, and other critical metrics.
With the ever-evolving affiliate marketing industry, one has to adapt for success. Jerry Low, the founder of Web Hosting Secret Revealed (WHSR), now HostScore, has mastered this shift by integrating automation, AI-driven workflows, and performance-tracking tools to maintain a competitive edge.
Jerry joined us to explain how his platform continues to thrive in an increasingly challenging landscape and to discover his strategies for success with Kinsta’s Affiliate Program.
The Partnership with Kinsta
One of Jerry’s most successful partnerships has been with Kinsta. As a long-time affiliate marketer, Jerry appreciates the recurring commission structure Kinsta offers in addition to the one-time bonuses, which provide long-term revenue stability. Unlike traditional one-time payouts, Kinsta’s program rewards affiliates as long as referred customers remain active.
As someone who’s used Kinsta in various projects and also recommends hosting solutions to others, I can confidently say Kinsta stands out in three key areas: their superb WordPress expert support, a user-friendly MyKinsta dashboard, and excellent performance. It’s hands-down one of the fastest hosting platforms we’ve worked with, and that consistency in speed and support makes it a reliable choice for serious WordPress users.
Kinsta’s 10% recurring lifetime commissions ensure that affiliates, like Jerry, benefit from each customer they refer for as long as that customer stays with Kinsta. Jerry notes that this model not only motivates him to continually promote Kinsta but also adds stability to his revenue streams.
Kinsta’s affiliate program is one of the best in the hosting industry because of its recurring commissions. It’s a game-changer compared to flat-rate commissions that end after a single sale.
Jerry has successfully promoted Kinsta through data-backed reviews, performance comparisons, real-world insights, and built-in tools.
Kinsta is a great sell for clients looking for powerful infrastructure and optimized architecture for lightning-fast website performance. Kinsta utilizes the fastest C2 and C3D virtual machines and is integrated with Cloudflare for extra security and performance optimization features.
Beyond high speed, Kinsta offers a user-friendly dashboard, automated daily backups, one-click staging environments, and free unlimited migrations; all designed to simplify management for developers and business owners alike. With 24/7 expert support and a global network of data centers, Kinsta ensures uptime, reliability, and easy scalability for projects of any size.
Plus, the 3% churn rate confirms its customer satisfaction and long-term value, making it not only a strong product to promote but also a reliable source of recurring revenue for affiliates.
The Strategy Behind HostScore (WHSR’s) Success
Focusing on Bringing Value to Users
According to Jerry, the traditional era of creating content for ranking and monetizing via affiliate links is over. Instead, affiliate websites must provide tangible value through free tools, interactive elements, and data-based insights.
In the case of web hosting, Jerry developed tools like hosting cost calculators and uptime monitoring trackers to provide users with decision-making support beyond hosting reviews. Based on the user’s specific needs, Jerry would recommend suitable hosting providers.
At some point, we realized that just publishing content wasn’t enough to stand out in a crowded affiliate space. We wanted to be more than just another content blog — so we started building tools to add practical value for our readers. One of our first major steps was developing a host checker and an automated system that regularly monitors site speed and uptime across hosting providers.
That move gave us a fresh angle to market ourselves and set us apart from the typical content-driven sites. Combined with other ongoing efforts, it played a big role in helping us 3x our traffic in 2019–2020.
I continue to hold that belief today. Given how harsh Google has been on content creators and affiliate marketers recently, I think offering actual tools — not just content — gives users a real reason to return and helps HostScore.net stay relevant in search rankings. It’s not just good for traffic; it’s good for trust.
Kinsta’s hosting has been recommended by Jerry as a fast, reliable, and scalable platform, particularly when his audience uses HostScore’s Hosting cost-calculator tool, which helps match them with Kinsta’s WordPress hosting services where suitable.
Another useful tool provided by HostScore is the free Host Checker, which reveals the infrastructure and technology powering any website. When a user inputs a site, this tool offers instant insights into the hosting provider, server setup, and software frameworks used. If a site is hosted on Kinsta, the tool will recommend Kinsta to the user through an affiliate link, making it easy for them to explore and sign up.
If you’re building a site in any niche, you need to go beyond just content. You need to offer functionality and solve real audience problems.
Data-Driven Hosting Reviews
With nearly two decades in the hosting industry, Jerry understands the importance of objective performance tracking. Instead of relying solely on user reviews or anecdotal experiences, he conducts stress tests and monitors uptime using third-party tools like Pingdom and UptimeRobot. This allows his reviews to stand out as data-backed insights rather than subjective opinions.
We used to run 30 – 40 domains and track hosting uptime in-house, but maintaining an internal tech team for this wasn’t practical long-term. Now, we rely on third-party tracking tools to ensure accuracy.
In addition to this, Jerry also tracks speed tests from 10 global locations daily and checks site uptime every four hours. The data is synced to HostScore daily, and HostScore is recalculated every month to maintain up-to-date accuracy.
This method reinforces trust in HostScore’s rankings, making the platform a go-to resource for users looking for unbiased hosting comparisons.
Kinsta is built on a high-performant infrastructure powered by Google Cloud’s C2 and C3D machines and also integrated with Cloudflare. With a 99.9% SLA-backed uptime guarantee, automated daily backups, free migrations, and 24/7/365 expert support, Kinsta delivers enterprise-level performance for businesses of all sizes.
For affiliates, this level of service makes Kinsta an easy and trustworthy recommendation. Promoting a hosting platform that users love is a win-win for everyone: happy customers and long-term recurring affiliate revenue. Kinsta’s generous program scheme of 10% lifetime recurring commissions and one-time signup bonuses of up to $500 it’s clear why so many affiliates, like Jerry, choose to recommend Kinsta to their audience.
Learning and Mastering SEO
Jerry’s mastery of SEO is the result of over 15 years of hands-on experience in affiliate marketing and the web hosting industry. He didn’t just follow trends, he lived through the evolution of SEO, from keyword stuffing and backlink farms to today’s era of intent-driven content and helpful user experiences. Each Google update taught him something new, and instead of chasing shortcuts, he focused on understanding the core of what makes content valuable.
My SEO learning process has always been very hands-on. I started by closely observing changes in the SERPs and forming my own hypotheses. From there, I’d run small tests — either on live money sites or smaller test sites — and track everything in Google Search Console to see what actually moved the needle.
I also learned a lot from SEO interviews and case studies, especially those shared by solo SEOs or independent publishers — not just agencies. These tend to be more relatable and practical. Lately, I’ve also found some great SEO insights being shared on platforms like X (formerly Twitter) and LinkedIn.
To me, SEO is a must-have skill if you want long-term visibility. It’s not just about rankings — it’s about understanding your audience, structuring content with purpose, and constantly adapting to what works.
This long-term commitment allowed him to build a strong intuition for what works and what doesn’t. He’s constantly testing, learning, and refining his approach. Whether it’s experimenting with new tools, staying on top of algorithm changes, or analyzing search performance data, Jerry is deeply invested in his craft.
What sets him apart is that this isn’t just business – it’s personal. Jerry truly enjoys comparing services, analyzing performance metrics, and helping users make informed decisions. His passion fuels his work and his drive for learning SEO, and that authenticity shows in the quality, transparency, and usefulness of his content.
I’ve been doing this for 15, 16 years, and I actually love the industry.
Leveraging AI for Content and Operations
While AI is often seen as a shortcut for mass content production, Jerry takes a more structured approach. Instead of allowing AI to generate full blog posts, his team breaks down articles into smaller sections and refines them part by part. Each section is then manually reviewed to ensure accuracy, especially in a niche like hosting, where misinformation can damage credibility.
Beyond content creation, Jerry has also built custom AI bots to help with his blogging operations. He is using AI monitoring to assist with writing news updates and monitoring hosting industry trends, as well as SEO-trained bots that help structure content and bridge entity connections for better rankings.
This approach helps Jerry generate more content without compromising quality, while also staying up to date with the latest news and trends in the highly competitive web hosting niche.
The Result
Jerry Low has been a long-time, successful affiliate partner of Kinsta. His strategic approach to writing detailed content about Kinsta or integrating Kinsta’s services with his helpful tools has helped Jerry consistently receive referrals.
Thanks to Kinsta’s affiliate program, which offers both a one-time bonus and monthly recurring commissions, Jerry has not only earned steady rewards but also built a long-term, mutually beneficial partnership with Kinsta.
Jerry’s success with Kinsta’s Affiliate Program is another strong testimonial to the value of partnering with Kinsta and the importance of building trust, both with your audience and with the companies you promote.
Kinsta’s partnership has been valuable for us, especially thanks to their recurring commission structure. It gives us a bit of a buffer and helps balance out the ups and downs of Google traffic fluctuations. It’s also easier to recommend a service that you genuinely trust — and with Kinsta’s superb performance and support, it’s been a natural fit for our audience.
By becoming a Kinsta affiliate, you’re set to build a long-term, mutually beneficial relationship with Kinsta. The lifetime recurring commissions provide a steady income stream, rewarding you for the entire duration of the customer’s hosting subscription.
Kinsta’s Affiliate Program is designed for publishers who create abundant content about WordPress, hosting, and building an online business, as well as for developers, marketing agencies, web development agencies, and other professionals who recommend reliable hosting solutions to their clients.
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