About The MarTech Summit
The MarTech Summit is a global series of marketing technology conferences for senior-level marketing, digital, and CX leaders.
Their website sits at the center of everything, including speaker coordination, registration surges, and the steady stream of updates leading up to each event. For a team moving this quickly, they needed a site that could keep pace without getting in the way. Their old host couldn’t.
- Company: The MarTech Summit
- Industry: Event Industry
- Team: 1-50
- Website: themartechsummit.com/
When your website is also your operational hub, downtime stops everything. The MarTech Summit felt this acutely. In the final weeks before each event, as they live-edited pages, refreshed landing content, and rolled out announcements, their previous host couldn’t stay online long enough for the team to work with confidence.
Even routine edits sometimes broke pages. And because their marketing team ran events (and not server infrastructure), every error pulled time and focus away from their work.
The challenge: Every outage stopped work and burned budget
With The MarTech Summit team updating their site constantly, particularly in the weeks before each event, even the simplest change felt risky with Namehost, their previous host. “Any downtime meant lost work, delays, and extra pressure on our small team,” says Sophia. Pages wouldn’t load, edits failed to save, and sometimes the team had to redo work from scratch.
The reliability problems extended beyond the editor. The site also crawled on mobile—a real problem when landing pages needed to convert registrations fast. And with every event bringing predictable traffic spikes, every spike exposed the same problem: mobile pages that couldn’t handle the load during the exact moments registrations should have been pouring in.
Without in-house technical support, every issue turned into a serious blocker. The team didn’t have a developer to lean on when something went wrong. Troubleshooting fell to marketing, which lacked the tools to diagnose deeper problems.
The solution: Hosting you can trust and stop thinking about
The switch to Kinsta removed much of the day-to-day friction the team had grown used to. But The MarTech Summit didn’t choose Kinsta based on specs alone. The relationship actually started earlier when Kinsta sponsored one of their events. And that first-hand exposure gave the team an early look at what it was like to work with them.
Migrating from Namecheap seemed risky at first, especially with tight event timelines and constant site updates. But the process turned out to be seamless.
The results: Free to focus with confidence to grow
Once live, the improvement showed immediately. Landing pages loaded faster, especially on mobile, and the built-in caching handled traffic surges without manual updates. And even without that in-house dev team, “the platform’s speed and stability let us work more confidently, especially during event registrations,” says Sophia.
Kinsta’s support remained just as engaged after migration as during it. The difference: hosting stopped demanding attention. No emergency troubleshooting. No scrambling to fix broken pages. The mental overhead disappeared.
With Kinsta in place, the team no longer works around their infrastructure. Updates are published when they need to be. “Now we hardly think about hosting at all,” Sophia shares. And in this case, that’s the best possible outcome: Kinsta helped The MarTech Summit team to embody their mission of Converging Marketing & Technology for a Winning Future.
Set up for the long run
Fast-forward, and the shift in focus from survival mode to strategic planning has changed how the team operates. The work that used to slow them down now moves faster simply because nothing breaks their rhythm.
They’re also beginning to make smarter decisions with Kinsta’s analytics. Clearer performance and traffic patterns help them refine landing pages, time announcements, and understand visitor behavior during key registration windows. “Now we can plan launches more effectively and strengthen engagement across all our events,” Sophia said.
For the first time, The Martech Summit team no longer sees hosting as a major bottleneck. Kinsta has become a stable part of the system they can trust as they plan what’s next.
Kinsta is the perfect choice for teams looking for reliable performance, excellent support, and a stress-free experience. It’s allowed us to focus on what really matters: growing our events and delivering a great experience for our audience.
Loise Dizon is a writer at heart, long before she became a marketer. Her love for words, design, and storytelling took her from the newsroom to marketing. At Kinsta, she now produces case studies and digital media content.
