At 14, Louis Jodon de Villeroché started building websites for fun. A decade later, Louis is now running Topicimes, an award-winning independent WordPress agency that serves over 125 customers across France.
Louis’s agency supports all types of businesses, from freelancers to SMEs, seeking a tailored, optimized online presence. Its core services include UX/UI design, WordPress web development, and SEO.
In 2024, Louis was recognized at the Codeur Awards among 250,000 freelancers, winning #1 Rising Coder and placing him #3 Client’s Favorite Coder. These awards highlight not only his technical excellence but also the trust and satisfaction he has built with his clients.
The team at Topicimes favors agile, transparent, and efficient workflows, delivering solutions that help their clients’ businesses. Each project is designed to maximize conversions, with fluid UX design, solid technical SEO, and designs tailored to the target audience. Paired with Kinsta’s high-performance hosting, Topicimes ensures that every site is fast, reliable, and scalable, providing long-term value for its clients.
As an extra benefit, by being a part of Kinsta’s Affiliate Program, Topicimes has turned its Kinsta hosting recommendations into extra steady recurring revenue.
The partnership with Kinsta
Louis’s first encounter with Kinsta was through the Kinsta blog, which offers clear, in-depth WordPress guides, best web development practices, and insights into website management and performance optimization tips.
Over time, it became a trusted resource, guiding Louis to become an expert in WordPress optimization. He also became intrigued by Kinsta’s hosting. Once Louis understood the role a powerful hosting provider plays in optimizing a website, he embraced Kinsta as his agency’s top-recommended WordPress hosting platform.
I recommend Kinsta to 100% of my clients because I am certain that, despite the cost, it will be the best long-term investment for the reliability, performance, and peace of mind it provides.
Why Kinsta is a perfect fit for agencies like Topicimes
After years of using Kinsta for his clients, Louis remains constantly impressed by two main aspects that set Kinsta apart:
1. Kinsta’s expert 24/7 support
Kinsta users can access support day and night, 24/7/365 via live chat inside the MyKinsta dashboard. Offering support via chat rather than over the phone secures global accessibility, also more effective troubleshooting, where screenshots, links, and code snippets can be easily shared.
Kinsta’s support agents are actual WordPress engineers with years of experience in web development and the WordPress industry. And available in 10 languages, Kinsta’s support is unbeatable.
The support is AMAZING, and I mean that. Within a minute, a support specialist will come to you to assist you, guiding you step by step to solve your problem, or even solving it for you, without asking any questions! By hosting a website with Kinsta, we have a dedicated IT manager available 24/7.
2. Powerful features:
Kinsta’s tools and features are built to simplify every stage of website management for agencies, web developers, and freelancers. Together, these features help Topicimes manage multiple client sites more efficiently.
The quality of Kinsta’s native tools makes it clear that they really simplify our lives: APM, Search and Replace, CDN, Edge Caching, etc. You have everything you need in one place.
APM (Application Performance Monitoring Tool)
Kinsta’s APM tool tracks website performance in real-time, enabling developers and agencies to easily identify and resolve slow queries or bottlenecks, thereby improving site performance and enhancing SEO and user experience.
Search and Replace
This feature lets agencies and developers safely update site content, URLs, or code across the website, saving hours of manual work during migration or site redesign.
User management
Kinsta provides unlimited user access with granular access control. It helps manage multiple sites from one dashboard without exposing unnecessary data, enabling simplified and secure collaboration.
Backups and security tools
Kinsta’s security is ensured by its robust infrastructure and LXD container technology, malware pledge, firewalls, DDoS protection, wildcard SSL, and more. The built-in full daily automatic backups and advanced security reduce risk, giving agencies and clients peace of mind.
Performance optimization features
Kinsta is built for providing high-speed performance from the ground up. It is powered by Google Cloud’s Premium Tier Network and the fastest C2 and C3D virtual machines. It provides Cloudflare integration with powerful features to help sites rank better, convert more visitors, and require less hands-on maintenance.
Not having to worry about server availability means I can sleep soundly. What’s more, the performance of the latest GCP machines means we have a site that loads at lightning speed, which in turn leads to good SEO and excellent conversions for my clients.
For agencies like Topicimes, these powerful features mean less time juggling plugins or third-party tools, fewer technical headaches, and faster delivery of high-performance SEO-optimized websites.
3. The affiliate advantage
Kinsta’s Affiliate Program is perfect for agencies, freelancers, and developers who want to help their clients with trusted recommendations and turn these into extra recurring revenue without charging clients extra.
What I like best is the fact that we are truly rewarded for bringing in business, with 10% excluding tax for life. This allows us to generate additional recurring revenue without having to charge our clients for the service. It’s a win-win situation for Kinsta, for Topicimes, and for our clients!
For Louis and his WordPress agency, Topicimes, the key benefits of being a part of Kinsta’s Affiliate Program speak for themselves:
Lifetime recurring commissions
When you send a new client to Kinsta and use your affiliate link, you will get a one-time bonus plus 10% lifetime recurring commissions for as long as the client stays with us.
Aligned goals
Kinsta is dedicated to providing high-performance, secure, and reliable hosting services. Referring clients to Kinsta means you’re placing them in trusted hands, with a partner whose standards match your own commitment to quality and results.
Transparent client relationship
When a customer uses your affiliate link, there is no extra cost for them. They pay the same price whether they use the affiliate link or not.
Scalable passive income
As your referred customers grow and upgrade their hosting plans, your 10% recurring commissions increase accordingly. Your affiliate revenue scales alongside your client’s success.
In short, Kinsta’s Affiliate Program benefits you by turning your trusted hosting recommendations and expertise into extra revenue, strengthening client relationships, building a reliable income stream, and powering your business growth.
The strategy behind Topicimes’s affiliate success
Topicimes’s success with Kinsta’s Affiliate Program is rooted in its client-first philosophy. Louis and his agency recommend only solutions that genuinely benefit their clients. As a Kinsta user himself, Louis has conducted multiple performance tests and, based on the results, confidently recommends Kinsta as a reliable, high-performing hosting solution for his clients.
If it’s not in my client’s best interest to purchase the service, I won’t recommend it. So, in my case, affiliation is simply a way to generate additional recurring monthly revenue while recommending the best tools to my clients.
Topicimes’s affiliate success strategy is rooted in 5 key practices:
1. Trust-first recommendations
Louis recommends Kinsta because he trusts the quality of the services. Topicimes is hosted on Kinsta and has also run multiple performance tests to ensure it is the perfect solution for its clients. “Create a genuine, sincere human relationship with your customers, and they will never leave you!” Louis mentions.
2. Integration into sales processes
Louis has made Kinsta’s hosting solutions a standard part of Topicimes’s client proposals. Every quote includes two options, a budget host and Kinsta, paired with a clear upfront explanation of why Kinsta is worth the investment. When combined with Louis’s performance comparisons, case studies, and his professional expertise, it highlights the value of Kinsta’s solutions.
In my quote, I list two hosting providers: one inexpensive option and Kinsta. Having previously explained the benefits of choosing Kinsta, 90% of my customers will choose Kinsta if they don’t already have hosting.
3. Clear value communication
Hosting isn’t just a technical decision; it’s a business decision that contributes to its growth. Louis takes the time to explain to his clients how Kinsta’s speed, security, and reliability directly impact SEO, rankings, and conversion rates.
Quality at the right price: Don’t try to be the cheapest, try to be the one who offers the best value for money.
4. Hands-on demonstration
During client calls and presentations, Louis showcases Kinsta’s comparison pages alongside live examples from existing Topicimes projects to highlight real performance improvements. Clients are shown the intuitive MyKinsta dashboard and real data from other clients. The visual proof approach turns promises into measurable, real results and helps with the decision-making process.
Comparison pages help sell Kinsta because customers immediately see the benefits they will gain from spending X$/month. They no longer see it as an expense, but as a growth lever for their business.
5. Transparency for building trust
Louis is upfront about using Kinsta’s affiliate links, explaining they don’t affect client pricing and that his professional recommendation is based on quality and proven positive results. His honesty builds trust and reinforces the client-first approach.
Since I have a genuine relationship of trust with my clients, they will immediately understand that the objective is by no means solely financial, but that I want the best hosting for their business.
From that point on, why not earn a percentage in a transparent manner? It’s business after all! :)
The result
What began as a hosting recommendation has grown into a strategic, long-term partnership built on trust, performance, and shared success.
Topicimes’ customers benefit from faster websites, stronger SEO, and reliable hosting that supports their long-term success. The Affiliate Program’s recurring commissions provide a predictable revenue stream that can be reinvested into expanding services and scaling operations.
Kinsta has an impact on all the key factors that determine the success of a website, it is often indispensable.
At the same time, Kinsta’s robust infrastructure gives Topicimes and their clients peace of mind, allowing them to focus on creating value for clients instead of troubleshooting hosting issues.
Beyond financial rewards, partnering with Kinsta has strengthened Topicimes’ reputation and visibility. For high-performing affiliates, Kinsta’s Affiliate Program comes with extra perks, including co-marketing opportunities and exposure for the agency, positioning Louis and Topicimes as industry expert leaders.
Kinsta’s Affiliate Program empowers agencies, freelancers, and developers to monetize their expertise, recommend reliable hosting to clients, and build long-term client satisfaction, all while generating extra income to reinvest in their own business growth.
With Kinsta’s affiliate program, I earn a generous one-time bonus plus 10% lifetime commissions for every customer I refer. Their customer support is AMAZING, and their hosting is top-tier and definitely indispensable for my agency and my clients.
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