Kinsta Kingpin: Interview with Cody Landefeld

By , Updated: March 23, 2017

interview cody landefeld

You can find Cody on LinkedIn or Twitter. This is our recent interview with him, as part of our Kinsta Kingpin series.

Q1: What is your background, & how did you first get involved with WordPress?

I started out as a self-taught website designer back in 2000 while attending college. I learned the basics of Photoshop and HTML that allowed me to build static websites. I went forward to create multiple sites using different frameworks with mixed results until in 2006 I discovered that other sites were using WordPress as a full-fledged CMS. After creating my first website using WP I never looked back.

Q2: What should readers know about all the stuff you’re doing in WordPress these days?

We’re covering a lot of conversion tactics for WooCommerce stores. At Mode Effect, we’re creating different projects using WooCommerce to manage an aspect of the experience. There will be more content coming soon on how we’ve used this successfully in our client projects.

mode effect

Q3: What challenges did you face in getting to where you are now professionally?

How much time ya got buddy? I’d say my challenges are related to how to run a business. I never sought out to work for someone else and have always wanted to build my own company so growing from a one-man army to become a small agency has been a process.

Those challenges are always related to the tools necessary to building a business. So after moving on from WP, I can sell insurance or pest control. ;)

Q4: Has anything surprised you while coming up in the WordPress world?

Getting to know the WordPress community and to discover so many genuine and thoughtful people. This isn’t always the case with every community. I’ve been a part of.

Q5: What does the future look like for you in the WordPress world?

We obviously love WP as a CMS and want to continue that as our go-to solution for client websites. I’d like to continue speaking at WP events and share our knowledge in more venues to bring value for customers using WP.

More to come!

Q6: What do you look for in a WordPress host?

Stability and speed are key. Then support that’s available to help us solve common issues for our clients. Exclusivity of WP as a platform is also key for our clients.

Q7: What do you enjoy doing when you’re away from your laptop?

I enjoy live music, sports, video games, and watching movies. Hanging with my family is also key! That’s the reason I do what I do.

Q8: Whom should we interview next & why?

Catch up with Bryce at Metorik!