Bluehost’s been in business for a while now, and it can be a handy budget-friendly host if you’re starting out with your first website. However, it doesn’t use the same innovative technologies that we do here at Kinsta, nor is it specialized in WordPress.
There are, in fact, some huge fundamental differences between how Bluehost and Kinsta’s infrastructures are built and operated. Every day, we hear from clients and growing businesses interested in a Bluehost alternative, curious to learn more about how we’re distinct.
That’s the question we’ll answer here. We’ll dive into the specifics of what makes Kinsta so powerful and unique when compared to Bluehost, as well as the major benefits we have to offer!
How Kinsta Compares to Bluehost in a Nutshell
Before we get into the nitty-gritty, we want to start by giving you a general overview of Kinsta vs Bluehost. We are the highest-rated WordPress host on G2, which is the world’s leading software review and comparison site:
#1 WordPress Hosting Provider by G2
This is something we are incredibly proud of, because we work hard to deliver unparalleled performance for each of our customers. Kinsta is powered by the Google Cloud Platform and Google’s premium tier network, in order to maximize website performance.
Unlike Bluehost, Kinsta is not a general host. We work only with WordPress, and our support engineers are all WordPress experts.
Some of the additional major differences between Bluehost vs Kinsta, which we’ll be discussing in more detail below, include:
- Kinsta has 24 data centers across the globe, while Bluehost has 5 locations.
- All of Kinsta’s plans include a free CDN and free premium DNS.
- All our plans include free automatic daily backups.
- Kinsta support’s initial ticket response time is less than 2 minutes, while at Bluehost often you have to wait 30 minutes or more.
- All Kinsta customers benefit from our Google Cloud Firewall.
- Kinsta provides free, human-performed site migrations. At Bluehost, these cost $149.99 or more.
- Kinsta is powered with the custom-built, intuitive, and WordPress-specific MyKinsta dashboard, while Bluehost uses the general cPanel control panel that’s lacking a lot of site management tools.
- Kinsta uses only the encrypted SFTP connections and provides SSH access, Bluehost supports less-secure FTP connections.
- Kinsta performs weekly automatic MySQL database optimization on all your sites to ensure better performance.
- Kinsta provides an automatic site healing feature and 720 daily uptime checks.
- Kinsta offers tools to boost performance even further, including Redis and New Relic add-on integrations for all plans.
- Kinsta provides reverse proxy support.
- Kinsta allows multisite setups on the Pro plan and above.
- All of Kinsta plans include a free security guarantee.
- Kinsta offers premium 24/7 multilingual support to all customers.
- Kinsta provides a 30-day no questions asked money-back guarantee.
The last thing we want to highlight before we get into more detail is billing structures. For all of our plan tiers, Kinsta offers monthly and yearly pricing. Bluehost, on the other hand, doesn’t offer monthly billing for “new” customers. You can only get it after your first annual term.
Kinsta is Built for Performance and Scalability
When you experience sudden spikes in traffic, it’s of the utmost importance that your site is able to handle that uptick and stay online. With Kinsta, that is never a concern.
Our hosting platform was built unlike any other, to ensure that the sites hosted here always benefit from the best performance possible. We defy traditional hosting categories and have paved our own path, unlike conventional hosts who simply offer shared, VPS, and/or dedicated infrastructure.
In fact, we are the first managed WordPress host to exclusively use the Google Cloud Platform. We use LXD-managed hosts and LXC software containers on every site.
To put it in simpler terms, each WordPress site has its own isolated container that includes all of the resources needed for it to run. That includes Linux, Nginx, PHP, and MySQL. Also, since we don’t offer shared hosting, your resources are always completely private.
With our auto-scaling infrastructure, you can upgrade or downgrade with ease. Your MySQL databases are hosted at localhost rather than an overloaded remote server, which provides quicker loading times and faster queries. Each month, we support billions of bytes and page views with constant uptime and stability — all with state-of-the-art security.
The speed and performance of our platform is also fueled by our unique caching system, which eliminates the need for a third-party caching plugin. To reduce server load and accelerate the speed of the sites we host, we use five types of caching:
- Query cache for DB
- Object support
Most hosting providers, including Bluehost, simply use a standard CDN such as Cloudflare. At Kinsta, our CDN solution is one of the fastest in the industry.
Thanks to our new compute-optimized C2 machines, all Kinsta customers are able to see significant improvements in average response times. In fact, depending on the type of site you have, simply moving to Kinsta could lead to a speed improvement of between 30% and 200%!
Unreal speed. Haven’t experienced WordPress like this before. Kinsta cache is great.
This isn’t the case with Bluehost. Although the server uptime agreement states that “most issues are resolved in approximately 15 minutes”, they don’t offer an uptime guarantee.
Also, as some users have pointed out, loading times can be slow. As with many shared hosts, they can even freeze your CPU usage to put a limit on your server resources.
MyKinsta: A Dashboard That’s Better Than the Competition
As with many hosting providers, Bluehost provides cPanel to its clients. This comes with many limitations we didn’t want our customers to be faced with.
That’s why we created our own user portal. The MyKinsta dashboard is designed specifically for WordPress site management:
Some of the unique features of our MyKinsta dashboard include:
- Detailed analytics, including performance analysis data, CDN usage and insights, bandwidth and visitor data, and cache HIT and MISS ratio.
- The ability to restart PHP as needed, as well as the option to toggle between different PHP versions with one click.
- A search and replace tool to perform bulk updates.
- The ability to purge site cache within the dashboard.
- Easy features for pushing staging sites live and restoring backups to staging.
- The option to add your SSH keys to the MyKinsta dashboard to heighten login security.
- An IP Deny tool that lets you quickly and simply block IP addresses.
- New Relic integration for a deeper dive into site performance issues.
- Quick phpMyAdmin access.
- The option to install your own custom SSL certificate in the dashboard (or use our one-click Let’s Encrypt free SSL certificates feature).
- A multilingual MyKinsta Dashboard available in 10 languages: English, German, Spanish, French, Italian, Portuguese, Japanese, Dutch, Danish, and Swedish.
- Premium Amazon Route 53 DNS included, so you can manage your DNS records directly within the dashboard.
The admin interface has been very easy to use, and has made my life easier.
To truly understand the MyKinsta dashboard and all the powerful features it comes packed with, we recommend giving it a try for yourself! With the MyKinsta Demo, you can simply register for an account and check it out for free. This way, you can see first-hand how the friendly interface and wide selection of tools can make managing your site easier.
We care deeply about our clients’ feedback and opinions. This is why we’re constantly taking feedback and requests, and using them to add and improve our features. We’re always looking for new and better ways to make your lives easier!
Optimized for WooCommerce and Easy Digital Downloads
Kinsta understands how essential ecommerce is for many businesses. We also know that ecommerce sites can be particularly demanding and tricky, often requiring a lot of cache-bypassing dynamic page loads. That’s why our platform is optimized for ecommerce sites.
If you use WooCommerce and Easy Digital Downloads on a daily basis, we can help you increase the speed and performance of your online store. We do this in a variety of ways, including:
- Excluding certain pages that shouldn’t be cached, such as checkout, cart, and ‘my account’ pages.
- Providing server-level page caching that includes specific rules to allow EDD and WooCommerce functionality.
- Ensuring a smooth, seamless checkout process by automatically bypassing the cache for users when “edit_items_in_cart” or “woocommerce_items_in_cart cookie” are detected.
When it comes to ecommerce experiences, speed is of the utmost importance. While Bluehost does offer ecommerce hosting and WooCommerce autoinstallation, it doesn’t provide the speed and advanced features needed to handle a robust online store.
Kinsta, on the other hand, is the fastest WordPress host you’ll find. Review Signal regularly releases an annual review detailing the performance testing of some of the biggest hosts in the industry. For five consecutive years, Kinsta scored “top tier” performance!
Bluehost did not participate in the latest 2019 round. In the prior four years (2014 to 2018), they did not achieve honorable mention or top tier status. In 2018, Bluehost’s entry shared hosting plan ($10.99/month) was tested. So we’ll be comparing that below with the Kinsta starter plan ($30/month).
Web Performance Benchmarks (Starter Plans)
These web performance benchmarks tests were run using identical WordPress dummy websites with the same plugins installed (aside from ones needed for the provider’s particular caching mechanisms).
WebPageTest.org was used to measure in seconds the overall loading time for the first view only, from 11 different geographical locations. Note: The lower the loading time is, the better:
As you can see, Kinsta beat Bluehost in 9 out of the 11 tests. What’s more, the Sydney test showed a difference of just a fraction of a millisecond.
Uptime monitoring testing was conducted using two services: UptimeRobot and StatusCake. On both, Kinsta had a perfect uptime:
The Load Impact test scaled from 1 to 1,000 users over 15 minutes, with the error count capped at 5,000. This testing is used to detect whether a site is caching from the front page, and helps assess the performance of the caching system:
|Data Transferred (GB)||18.05||1.97|
|Peak Average Load Time (seconds)||0.41||8.08|
|Peak Average Bandwidth (Mbps)||304||25.2|
|Peak Average Requests/Sec||694||138|
While Bluehost maxed out at the 5,000 cap for errors, Kinsta produced 0. Kinsta also showed a significantly better peak average loading time.
The Load Storm tests scaled from 500 to 2,000 users over 30 minutes, with 10 minutes at the peak:
|Peak Response Time (ms)||10,036||15,263|
|Average Response Time (ms)||355||1,507|
As pointed out by Kevin Ohashi, Owner of Review Signal, Bluehost’s uptimes were “perhaps the highlight of their results”. He also added that there were security measures within the Bluehost network present that they were unable to bypass, which “led to some of the strangest-looking LoadStorm tests I’ve ever seen”.
On the other hand, Kinsta generated results to be expected from a top-tier WordPress host. This includes perfect uptime, 0 Load Impact errors, and a mere 3 Load Storm errors.
Kinsta is Developer-Friendly
Most of us here at Kinsta are developers ourselves. Therefore, you can feel confident knowing that everything from the tools we use to the dashboard we created is built with developers in mind.
Our goal is to deliver a developer-friendly experience, and help you improve your workflow efficiency and overall productivity. As a managed WordPress host, you’ll have access to a wide variety of unique developer-friendly features designed to support workflow efficiency, not all of which are offered by Bluehost:
- Kinsta provides unrestricted access to your site’s critical files.
- To further improve the search feature and database performance, we also offer the Elasticsearch add-on, as well as the Redis add-on. These can be particularly helpful for large websites and retailers that receive a lot of queries. Although Bluehost offers add-ons, they tend to be pricey.
- Kinsta offers five different types of backups: automatic daily backups, optional hourly backups, manual backups, system generated backups, and downloadable backups. Bluehost doesn’t include free automatic backups. Instead, they offer Site Backup Pro, an add-on you have to pay for. Alternatively, you can back up your site yourself via cPanel. Another downside to Bluehost backups is that you can only access the most recent backup. Any other data backed up within the past 30 days is overwritten.
- At Kinsta you can load your site over reverse proxy.
- Kinsta lets you run a different version of PHP for every live and staging site. Plus, you can switch between PHP engines with a single click.
- Regardless of your plan, Kinsta includes SSH access, Git, and WP-CLI.
- Post and page revisions are enabled by default.
- Kinsta provides access to phpMyAdmin, so you can manage and run queries against your MySQL database. However, on Basic plans, your default amount of allocated memory will be limited.
Unlike Bluehost, Kinsta doesn’t offer email hosting. There’s a good reason for this, however. We understand that emails can bring about a whole range of issues, including blacklisted IPs, email deliverability issues, complex email authentication configurations, and so on.
Plus, this feature can also put a strain on your server resources. Therefore, we prefer to focus on what we do best, which is delivering superb, high-quality managed WordPress hosting services. Of course, we handle all your basic transactional emails.
Feature Comparison Overview
At this point, let’s take a moment to review some of the key differences between Kinsta and Bluehost:
|Pricing||Plans start at $30/month||Plans start at $3.95, but there’s no monthly billing|
|Money-Back Guarantee||30 days on all plans||30 days on all plans|
|Plan Tiers||10 (not including custom)||3|
|Premium 24×7 Support||All plans||All plans|
|Core Infrastructure (GCP)||Same across all plans||Varies by plan|
|SSH Access||All plans||All plans|
|Global Data Centers||24 locations||6 locations|
|Different location for each of your sites||✓||X|
|Continent Locations||5||Not disclosed|
|Network||Low-latency and redundant premium Google Platform network on all plans||Limited carriers|
|Bandwidth Limits||No limits (within AUP)||Unmetered|
|Container Technology||100% resource isolation on all plans||Shared, VPS, Dedicated|
|Free Migrations||All plans||$149.99 for up to 5 websites|
|WooCommerce optimized infrastructure||✓||X|
|Weekly automatic MySQL database optimization||✓||X|
|Staging Environment||All plans||Varies by plan|
|PHP Versions||PHP 7.3, 7.4, 8.0||PHP 7.0, 7.1, 7.2, or 7.3|
|Switch PHP Engine||One-click change in dashboard||One-click change in dashboard|
|Free CDN||34 (All regions)||Cloudflare|
|Free Premium DNS||Amazon R53||X|
|Free SSL Certificates||All plans||All plans|
|Free Hack Fixes||All plans||X|
|Uptime Monitoring||All plans||No uptime guarantee|
|Resources Limits||Only limited by PHP workers||Limits on connections, CPU, memory|
|Multisite Support||Pro plans and higher||Prime and Pro plans|
|Additional Backups + Frequency Add-on||✓||X|
|Free APM Tool||Kinsta APM||Not specified|
|Detailed Performance Analytics||✓||X|
|Reverse Proxy Support||✓||✓|
|New Relic APM Support||✓||X|
|Site Transfer feature||✓||X|
|Multilingual Dashboard||English, Spanish, German, Dutch, Portuguese, Italian, French, Swedish, Danish, Japan||English|
At Kinsta, we only let you access your WordPress sites directly via encrypted SFTP (Secure File Transfer Protocol) and SSH connections. On the other hand, Bluehost also allows less-secure FTP connections.
Another point we want to mention is in regards to pricing structures. At Kinsta, in addition to yearly plans with two months free, we also offer monthly billing. However, Bluehost doesn’t offer the monthly option until after the first term (starting at 12 months).
In a nutshell, what this means is that when you first sign up with Bluehost, you have to pay for a full year’s worth of service upfront before you can eventually switch to monthly billing. At Kinsta, you can start out with monthly billing right away.
Another aspect of Kinsta that sets us apart from Bluehost is that we include one or more free premium migrations with all of our plans. Our experienced and skilled migration team will handle the entire process for you, so you won’t have to worry about dealing with complex technology or run the risk of losing critical data.
Our hassle-free migrations can deliver a seamless and effortless process, whether you’re looking to move one website or 100. All you need to do is fill out our site migration request form.
Our team will be in touch ASAP to schedule a migration time to minimize disruptions and downtime. You’ll also be able to track the status of your migration directly from your MyKinsta dashboard.
We´ve had hands-off migration with Kinsta, and it´s been frictionless! Much easier than anticipated, and they follow up on every step.
Comparatively, as with automatic backups, Bluehost only offers site migrations as a premium upgrade. You can migrate up to five websites for $149.99.
At Kinsta, there is no problem too big or too small for us to help you with. Our dedicated and highly-skilled support team of engineers and WordPress experts is available 24/7.
We know how important your website is to your business, which is why we don’t have support tiers. Whether you’re running a small blog or a Fortune 500 company, we make sure to treat every single website as a mission-critical priority.
In Q3 2019, our average ticket response time was 1 minute and 19 seconds! Moreover, we have a 100% solve rate. As you might recall, our team is made up of WordPress developers and Linux hosting engineers, so you can rest assured that you will always receive expert advice and knowledgeable support.
For two consecutive years, more than 97% of our customers have ended a chat support session happy or satisfied:
If you have a question or problem with your site, you will receive help from us as fast as possible. It doesn’t matter where you’re located or what time of day it is, either. We offer multilingual customer support, as well as a knowledge base with guides you can access in 10 languages.
Since Kinsta monitors your site’s uptime every minute, our slowest response time is 5 minutes for any possible downtime. We receive instant alerts, and frequently have begun resolving an issue before a client even reaches out to us.
We’ve tried out all of the major managed WordPress services over the last 10 years and Kinsta’s support system is the best we’ve ever seen, hands down. Most hosts only allow you to file tickets, some let you do live chat, rarely does anyone offer phone support (but there is no point in phone support)… but there is not another managed WordPress host out there that offers tier 1 engineer support as the default. Usually, long gaps of time will go by as they escalate your problem up the engineering seniority list. With Kinsta, you get the actual engineer who is going to fix your problem 100% of the time. Simply unbeatable and unheard of.
We also know that customer support should be convenient as well as fast. That’s why we use Intercom as our customer messaging platform, which lets us respond rapidly and log your communications to prevent you from having to repeat yourself to various support team members. Everyone is on the same page at all times.
Unfortunately, this isn’t the case with Bluehost:
As we mentioned, Bluehost isn’t WordPress-specific, so it’s not always a seamless experience resolving issues. They do offer 24/7 support via chat or phone. However, you don’t always get it within a couple of minutes:
In reality, response times can be anywhere from 10 minutes to an hour. Also, the only language Bluehost offers technical support for is English.
Safe and Secure
At Kinsta, we know that protecting your website is of the utmost importance. That’s why we make security a top priority. Our secure WordPress hosting solution takes both active and passive measures to keep your website safe from security attacks.
We do this by monitoring your site every two minutes for uptime, and putting tight software-based restrictions in place. We also detect DDoS attacks as they happen and proactively stop malicious code from entering our network.
Additional security features include:
- Two-Factor Authentication support
- GeoIP blocking
- Google Cloud Platform firewall
- Automated backups
- Isolated LXC containers
- Self-healing PHP
- Support for encrypted SFTP and SSH connections only (no FTP)
Once we are notified of a plugin or theme vulnerability on one of your sites, we will email you right away and let you know the next steps. We’re always informed and prepared and go above and beyond to make sure you’re kept in the know.
We also have a hack-fix guarantee. This means that, in the off-chance that your site is compromised, we will fix it for you free of charge!
Kinsta Has a Global Presence
Powered exclusively by the Google Cloud Platform, Kinsta offers 24 data centers around the world and spans five continents. Our data centers are available for all of our plans, and start at only $30 per month, with no extra fees or hidden charges.
Our expansive global footprint makes it easy for you to choose the data center that makes sense for each website you run. Our current locations include:
- Council Bluffs, Iowa, USA
- London, UK
- Sydney, Australia
- St. Ghislain, Belgium
- Changhua County, Taiwan
- Mumbai, India
- The Dalles, Oregon, USA
- Ashburn, Virginia, USA
- Moncks Corner, South Carolina, USA
- São Paulo, Brazil
- Seoul, South Korea.
- Salt Lake City, USA.
- Frankfurt, Germany
- Jurong West, Singapore
- Tokyo, Japan
- Montréal, Canada
- Eemshaven, Netherlands
- Hamina, Finland
- Los Angeles, California, USA
- Hong Kong
- Zürich, Switzerland
- Osaka, Japan
- Las Vegas, USA
- Jakarta, Indonesia
While Bluehost doesn’t provide any information on their website about their data center locations, it’s believed that they have six. They are primarily based in Utah, U.S.A., with additional centers in India, Europe, and China. Rather than letting you choose the data center you use, however, they automatically allocate the one they think will be most appropriate.
Turbocharging Your Content Delivery with Kinsta CDN
At Kinsta, we understand how vital your website’s performance is. This is why, in addition to including free bandwidth on all of our plans, we partnered with KeyCDN. KeyCDN is a premium HTTP/2 and IPv6-enabled Content Delivery Network (CDN), with content delivery architecture designed specifically for low latency and high throughput.
Our CDN solution has 34 POPs around the world, which is where your content will be delivered and cached from. The locations encompass all major regions, including Europe, America, Australia, South America, Asia, and Africa!
Currently, Bluehost comes with Cloudflare CDN built in. However, you can only enable it for free if you have the Plus or Choice Plus plan.
Cloudflare has server proxies spanning the globe. Unfortunately, the free version of Cloudflare used by Bluehost can often experience outages and higher TTFB.
Best Affiliate Program in the Industry
Kinsta works hard to exceed customers’ expectations, which is why we love when our happy customers are willing and even eager to help us spread the word. It’s this high level of satisfaction that has helped make Kinsta one of the fastest-growing managed WordPress hosts.
This is why we’re proud to offer true profit sharing through our affiliate program — one of the highest paying in the hosting industry. Whether you’re a blogger or an agency, we’re excited to give you the opportunity to partner with us to share our earnings!
Here’s how it works: With every signup you refer, you can earn between $50 and $500 (based on the plan). Additionally, you receive a 10% monthly recurring commission for the lifetime of your referred customers. This is a great opportunity to earn a passive income, especially considering that Kinsta customers have a low 4% churn rate.
What’s more, to make our affiliate program the best it can be, we didn’t want to have our partners deal with cluttered or confusing third-party platforms. Instead, we built our own unique WordPress hosting affiliate dashboard.
Bluehost also has an affiliate program, where you can earn up to $65 for every qualified signup you refer to them. In addition, they offer a tiered commission, which can range anywhere between $65 to $130 per sale.
Join Others Making the Switch to Kinsta
Kinsta is constantly evolving and innovating, to make sure we deliver our clients the fastest, latest technology possible. If you don’t believe us, simply check out our feature updates! We’re always releasing new tools, integrations, and features at a frequency and speed that’s unmatched in the industry.
We are confident in our service, and want you to be completely happy with your hosting. That’s why we always offer a 30-day money-back guarantee and no long-term contracts. If you’re ready to make the switch to a new hosting provider, try out Kinsta risk-free for 30 days!