How Neuralab Moved Over 50 Sites to Kinsta and Decreased Load Times by 2x

Neuralab

Neuralab is a development agency specializing in custom ecommerce applications. Neuralab has built over 200 mission-critical sites and web applications for a variety of clients including government agencies and high-traffic ecommerce stores.

Snapshot

The Problem

They wanted to find a fast, reliable, and knowledgeable host to be their managed “WordPress DevOps team.

“Most of our clients break the limits of each hosting server. For instance, we’ve built a custom WordPress solution for NCVVO, a government agency that manages state exams for high school students. During May and June, this application can receive millions of requests per day, so we had extensive and custom needs for their WordPress setup.”

“We wanted to work with teams focused only on the WordPress and WooCommerce ecosystem. This is truly needed as our own team lives and breathes custom WordPress solutions. In essence, we were looking for a hosting company to be our own WordPress DevOps team partner.”

“In our search, one name popped out more than others, and it’s one that has created a real buzz in the community: “Kinsta.” We’re also part of the official WooCommerce expert’s group, and Kinsta was highly praised in these circles.”

The Solution

They moved to Kinsta, a performance-oriented host that is 100% focused on delivering the best WordPress hosting experience.

“Neuralab currently hosts around 200 web applications with 90% of them built on WordPress and WooCommerce. Naturally, we need a specialized team who knows the “nuts and bolts” of WordPress, not just some simple NGINX or Apache stack. A support team of WordPress experts is essential to improve our response times and the quality of service.”

“Our technical problem with other WordPress hosts was the inability to select the data center location of the server. Our ideal use case is that developers spin up the virtual machines (or container) and choose its location. This has a huge impact on load times, SEO, and the overall user experience. I witnessed that most hosts lack this feature.”

The Result

After moving to Kinsta, Neuralab saw a 2x increase in performance thanks to our wide selection of data center locations and WordPress-optimized hosting stack.

“We have ten years of experience working with various hosting providers, so the core technical features of the platform are important for all of our projects. We monitored speeds of test sites and Kinsta’s network always produced one second faster load times than those hosted on AWS. In eCommerce, loading one-second faster is everything, because user attention and conversions are directly correlated with this metric.”

“After moving WordPress sites to Kinsta, we saw faster load times, and the whole system became healthier and robust. For instance, see the graph below.

Our team saw measurable improvements due to two major factors:

The location of the data center and being closer to the user. Our applications are now hosted as close to the target market as possible, and that means reducing unnecessary network hops and an overall decrease in load times and TTFB.
Server-side caching. Kinsta’s cache works really well and speeds up the whole PHP stack which makes load times even faster. It also removes the need for testing and troubleshooting custom built caching plugins.”

High Performance Hosting for Mission-Critical Sites

Agencies like Neuralab are why we offer a no-compromise WordPress hosting stack. Using Google Cloud Platform’s top-tier servers, we are able to offer a highly scalable solution in over 20 locations across the globe. Whether your site is receiving thousands of views per month or millions of requests per day like Neuralab, Kinsta is here to provide you with the best WordPress hosting experience in the industry.

“I’m amazed by the competency of the Kinsta crew, their expertise, and most of all, eagerness to solve problems.”- Kresimir Koncic, Director, Neuralab

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