Biggest wins with Kinsta
- Seamless migration with zero downtime
- Lightning-fast performance under stress that enables onboarding larger clients and scaling infrastructure with confidence
- Intuitive MyKinsta dashboard with developer tools
- Expert support that understands technical SEO and performance needs
- Better user experience, reduced bounce rates, and improved conversion
WordLift is an AI-first company that uses semantic SEO to help brands, e-commerce sites, and publishers increase the visibility and discoverability of their content.
We chatted with David Riccitelli, co-founder and CTO at WordLift, and here is what he has to say about WordLift’s growth and Kinsta hosting.
The challenge
WordLift’s business relies on their website. Page load speed, infrastructure security, and site availability are essential elements of their business. Before switching to Kinsta, they were experiencing several issues with their previous hosting provider. For this reason, they began a careful search of the available options on the market and made a meticulous comparison of the best hosting services.
- The primary issues were inconsistent performance, slow support response times, and scalability limitations, particularly during peak traffic periods.
- The hosting environment was affecting SEO performance and user experience
WordLift realized that, to keep growing, their business needed a hosting infrastructure that would guarantee high speeds, cutting-edge security, and fast, effective support.
At Kinsta, they found a speed-obsessed cloud infrastructure built on Google Cloud’s Premium Tier network. Kinsta provides advanced caching options, a Cloudflare high-performing CDN integration, and performance optimization features such as image optimization, automatic database optimization, Early Hints, and an APM tool that helps easily identify performance bottlenecks.
Kinsta also provides top-notch security features and optimizations, such as Cloudflare WAF with DDoS protection, malware removal guarantee, continuous network monitoring, many backup options, SFTP and SSH connections, and much more.
Kinsta users also benefit from an easy-to-use dashboard designed specifically for WordPress; expert human support available via chat 24/7/365 in 10 languages; and a local development tool that lets you push your sites to Kinsta with a single click.
The solution
24/7/365 expert support
Google Cloud premium infrastructure
Built-in Application Performance Monitoring
Free and unlimited site migration
Automatic security updates
Malware removal and DDoS protection
One thing our customers love most about Kinsta is our WordPress site migration service. Our experienced migration team can migrate even the most complex sites for free, and you will immediately notice the impact that switching to Kinsta has on your WordPress site. WordLift’s first experience with Kinsta was great from the very beginning:
- “The migration to Kinsta was seamless. Their team handled the process efficiently, ensuring zero downtime. We noticed immediate improvements in page load speed, Core Web Vitals, and backend responsiveness. Compared to previous hosts, Kinsta excels across the board — from proactive support to enterprise-grade security and user-friendly site management.”
Kinsta checked off all of WordLift’s requirements: stability, performance, flexibility, and expert support.
- “Kinsta impressed us during a product launch that resulted in a spike in traffic. The infrastructure handled it effortlessly, and support was prepared to assist if needed, even though we didn’t require assistance.”
The results: Better user experience and SEO rankings
Boost revenue-driving metrics
Noticeable speed improvements
Free up dev time to focus on growth
Eliminate hosting bottlenecks
Consistent, high-performance results for every client
Growth through result-driven workflows
After the migration to Kinsta, the WordLift team saw rapid growth in their business:
- “Improved page speed and reliability contributed to better user experience and SEO rankings. Faster loading pages help reduce bounce rates and improve conversion, all critical to our product’s success. We’ve also been able to focus more on building innovative features rather than troubleshooting hosting issues”.
- “Since moving to Kinsta, we’ve consistently improved our Core Web Vitals, which has helped increase organic traffic. Our platform’s performance under stress has been exceptional, enabling us to onboard larger clients and scale our infrastructure with confidence”.
Final Word
As we expand into more international markets and roll out new agentic AI features, we plan to continue relying on Kinsta to support our growing infrastructure. Its flexibility and performance are key as we push the boundaries of what’s possible in AI-powered content optimization.
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