rel="nofollow" is an HTML attribute that allows you to tell Google and other search engines not to pass any SEO value to a specific link. Essentially, as the name suggests, it tells Google’s crawler robots not to “follow” the link.
Here are some situations where you might want to use the
nofollow attribute for external links:
- Sponsored links/ads: If you’re receiving payment for a link, either directly or via something like an affiliate program, it’s a best practice to apply a
nofollowtag to avoid seeming like part of a link scheme.
- Untrusted content: Nofollow lets you say “I’m linking to this page, but I don’t want to be seen as vouching for its content”. This is especially helpful for dealing with comment spam links, though you might also want to use it in your own content.
In this post, we’ll show you two ways how to add
nofollow links in WordPress. You can click below to jump straight to your preferred method:
If you’re using the new Gutenberg editor and only need to use the
rel nofollow attribute infrequently, it’s not difficult to manually add the code yourself.
This method is good for any links that you add in regular WordPress content. But if you want to
nofollow links in your comments, the plugin we mention further down in this article offers a simpler implementation.
First, open your page or post and highlight the text you want to turn into a link, then click the link icon in the menu bar that appears:
You’ll be presented with some options for your link. Enter the link URL at the top, then switch on the radio button labeled Search engines should ignore this link (mark as
And you’re done! You’ve successfully added a
rel="nofollow" attribute to your link.
This method uses the classic editor, but the steps are very similar to those for Gutenberg.
To get started, add a regular hyperlink (you’ll make it
nofollow in a second!):
Then, select the link and go to the Text tab of the WordPress editor. You should see the actual HTML for your link:
To add the
- Find the part of the HTML that says
after that part, with a space in between
And you’re done! You can now return to the Visual tab of the WordPress editor and continue with your post.
Your link will look 100% normal in the Visual tab, but the
nofollow attribute will remain.
For more discussion on
dofollow links, check out our SEO checklist post.
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