rel="nofollow" is an HTML attribute that allows you to tell Google and other search engines not to pass any SEO value to a specific link. Essentially, as the name suggests, it tells Google’s crawler robots not to “follow” the link.
Here are some situations where you might want to use the
nofollow attribute for external links:
- Sponsored links/ads: If you’re receiving payment for a link, either directly or via something like an affiliate program, it’s a best practice to apply a
nofollowtag to avoid seeming like part of a link scheme.
- Untrusted content: Nofollow lets you say “I’m linking to this page, but I don’t want to be seen as vouching for its content”. This is especially helpful for dealing with comment spam links, though you might also want to use it in your own content.
In this post, we’ll show you two ways how to add
nofollow links in WordPress. You can click below to jump straight to your preferred method:
If you’re using the new Gutenberg editor and only need to use the
rel nofollow attribute infrequently, it’s not difficult to manually add the code yourself.
This method is good for any links that you add in regular WordPress content. But if you want to
nofollow links in your comments, the plugin we mention further down in this article offers a simpler implementation.
First, open your page or post and highlight the text you want to turn into a link, then click the link icon in the menu bar that appears:
You’ll be presented with some options for your link. Enter the link URL at the top, then switch on the radio button labeled Search engines should ignore this link (mark as
And you’re done! You’ve successfully added a
rel="nofollow" attribute to your link.
This method uses the classic editor, but the steps are very similar to those for Gutenberg.
To get started, add a regular hyperlink (you’ll make it
nofollow in a second!):
Then, select the link and go to the Text tab of the WordPress editor. You should see the actual HTML for your link:
To add the
- Find the part of the HTML that says
after that part, with a space in between
And you’re done! You can now return to the Visual tab of the WordPress editor and continue with your post.
Your link will look 100% normal in the Visual tab, but the
nofollow attribute will remain.
If you often find yourself needing to use the
nofollow attribute, or if you want to automatically apply the
nofollow attribute to certain types of links (like blog comments), then the Ultimate Nofollow plugin provides an easier solution to manage
nofollow links in WordPress.
- Adds a
nofollowcheckbox to the regular WordPress “insert link” interface
- Lets you automatically
nofollowall links in blog comments
- Gives you various
Once you’ve installed and activated the plugin, here’s how to use it:
How To Add rel nofollow To Individual Links With The Plugin
To use the plugin’s functionality to
nofollow a link, insert a link as you normally would by clicking the Insert/edit link button in the WordPress toolbar.
Then, click the Pencil icon to edit the link:
Then, click the Gear icon to open the more detailed Link options interface:
You should see a new checkbox for Add
rel="nofollow" to link. Check that box and click Add Link:
That’s it! Your link now has the
How To nofollow All Blog Comment Links
If you want to automatically
nofollow all the links in blog comments on your WordPress site, go to Settings → Nofollow in your WordPress dashboard.
Then, check the box for Nofollow all links in comments? and click Save Changes:
Once activated, any links that appear in your blog comments will automatically have the
nofollow attribute applied.
For more discussion on
dofollow links, check out our SEO checklist post.
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