Liquid Web Alternative: The Benefits of Choosing Kinsta

If you’re looking for a Liquid Web alternative, look no further than Kinsta. We’re powered exclusively by Google Cloud Platform and offer a unique approach to managed WordPress hosting that we promise you’ve never seen before.


Liquid Web is a managed web host that’s been around for some time. However, the service and support have been a cause for concern among some customers. 

Unlike Kinsta, Liquid Web isn’t a WordPress-specific host. Their plans and pricing can be a bit fragmented and confusing, with the only options being mid-size and high-level solutions. Since Liquid Web took over from Rackspace several years ago, there have been complaints about slow performance and support. Part of this may be because they’re limited to five data centers. At Kinsta, we have 24 covering the entire globe. 

We hear daily from clients seeking a Liquid Web alternative. Many customers are interested to learn more about what makes Kinsta so unique – that’s what we’ll be answering here. We’ll explore what distinguishes Kinsta from other hosting providers such as Liquid Web, and discuss the advantages of using Kinsta as your managed WordPress host!

How Kinsta Compares to Liquid Web in a Nutshell

We’re going to take a deep dive into the specifics of Kinsta vs Liquid Web. However, we want to first offer a brief run-down of the biggest differences.

We are the highest-rated managed WordPress host on G2, the world’s leading software review and comparison site:

#1 WordPress Hosting Provider by G2

Users Love Us G2 award Momentum Leader G2 award Best Relationship G2 award Best Usability G2 award Easiest Admin G2 award

Kinsta is the first to be powered exclusively by the Google Cloud Platform and Google’s premium-tier network. This lets us maximize the speed, security, and performance of every site hosted with us.

Here are some additional key differences between Kinsta vs Liquid Web:

Kinsta is Built for Performance and Scalability

If your website is suddenly hit with a spike in traffic, the last thing you want is to deal with unexpected downtime. Fortunately, with Kinsta as your managed WordPress host, this is a non-issue. 

Our unique, powerful solution doesn’t fit into the confines of traditional hosting, such as shared, VPS, or dedicated solutions. The Kinsta infrastructure was built to deliver unparalleled performance and support. 

In fact, Kinsta is the first managed WordPress host to be exclusively powered by the Google Cloud Platform. For each of the sites we host on your platform, we use LXD-managed hosts and LXC software containers. 

In simpler terms, this means each website has its own isolated container that includes all pertinent resources, such as MySQL, PHP, Linux, and Nginx. Our auto-scaling infrastructure makes it upgrading or downgrading as needed quick and easy. 

Another advantage of Kinsta that helps fuels our speed and performance is our unique caching system. We eliminate the need for any caching plugins or add-ons, because Kinsta uses different types of caching systems to reduce server load and accelerate response times. These include Bytecode, Query cache, Page, and CDN cache. We also support Object cache if you need it.

We understand that uptime is of the utmost importance. Thanks to our compute-optimized C2 Google Cloud machines, all Kinsta customers see major improvements in average response times. Depending on the type of site, just moving to Kinsta could result in an immediate 20% to 300% speed improvement!

My clients are always complaining about how slow the sites are, because I had yet to find a host for WordPress sites that could handle the site and be fast. With some research I found Kinsta and it is working great for all the sites I have moved there. I have been through many types of hosts and most say that they are designed specifically for WordPress and speed, but Kinsta is by far the best.

Although it offers managed WordPress hosting, Liquid Web isn’t a WordPress-specific host. They offer cloud, VPS, and dedicated servers. However, they only have five data centers in three locations, restricting them to North America and Europe. This could be an issue if you serve users internationally. 

With Liquid Web, many speed optimization features such as a premium CDN are only included on some plans, and as an add-on feature. Also, information about the infrastructure and technology used for Liquid Web hosting is somewhat scarce. Tools can vary widely depending on the type of hosting plan, with a lot of discrepancy in the technical information available for each plan.

MyKinsta: A Dashboard That’s Better Than cPanel

At Kinsta, we didn’t want to be like other hosting providers. This is why we built our own user portal. The MyKinsta dashboard is designed specifically for WordPress site management:

MyKinsta is Kinsta's fully custom dashboard for managing WordPress sites.
The MyKinsta dashboard.

Below are some of the powerful features that make our MyKinsta dashboard so helpful:

Kinsta offers the best bang for the buck. The performance on the Google Cloud network is outstanding compared to similarly priced VPSs. The MyKinsta dashboard is clean, well designed and very easy to use. Last but not least, Kinsta’s blog is full of useful guides, tips, and tricks.

You don’t have to take our word for it, though. We encourage you to see for yourself by trying out the free MyKinsta demo! Simply register for an account, then navigate the user-friendly interface and various tools to see for yourself what makes MyKinsta unlike the others!

We care about our clients’ feedback, which is why we are always looking for ways to improve. We regularly take requests and feedback to incorporate into and enhance our offerings. We’re constantly innovating and finding new methods of making your website and hosting experience better! 

The control panel Liquid Web uses varies by plan. As with many hosting providers, Liquid Web uses cPanel for its Linux hosting plans and Plesk for its Windows-based plans. For VPS and dedicated plans, InterWorx is also an option.

Kinsta is Optimized for WooCommerce and Easy Digital Downloads

If ecommerce is a large part of your business, you need a reliable host capable of handling the sometimes challenging and complicated needs of these sites. At Kinsta, this is never a concern.

Our optimized ecommerce platform can help increase the speed and performance of your WooCommerce or Easy Digital Downloads store.

We do this by:

  • Excluding pages that shouldn’t be cached, including ‘My Account’, checkout, and cart pages.
  • Automatically bypassing the cache for users when “woocommerce_items_in_cart” cookie or “edit_items_in_cart” is detected, which helps ensure a smooth checkout process.
  • Putting specific rules in place to allow EDD and WooCommerce functionality during server-level page caching.

Liquid Web offers a managed WooCommerce service, with plans starting at $19 per month. However, the beginner package is limited to 15 products with unlimited transactions or 150 orders per month. Kinsta doesn’t have product and order limits in place.

When it comes to speed and performance, Kinsta is unmatched. Review Signal releases an annual performance testing review of some of the biggest hosts in the industry. For five consecutive years, Kinsta has scored “top tier” performance!

In the latest round, Liquid Web participated and its Professional VPS plan  ($99/month) was tested. Below, we’ll be comparing this with the Kinsta Pro plan ($60/month).

Web Performance Benchmarks (Pro Plans)

To run and perform these benchmark tests, Review Signal created identical WordPress dummy websites with the same plugins installed (except for any tools needed for the provider’s specific caching mechanisms). was used to measure, in seconds, the overall loading time of the web hosts in 11 geographical locations. Let’s see the results:

KinstaLiquid Web
Los Angeles0.7890.929
São Paulo1.3341.229

As you can see, Kinsta beat Liquid Web in 8 out of the 11 tests.

For the uptime monitoring testing, UptimeRobot and StatusCake were used. On both, Kinsta had a perfect uptime:

KinstaLiquid Web
Uptime Robot100%99.989%

The Load Impact test scaled from 1 to 1,000 users over 15 minutes, with the error count capped at 5,000. This testing is used to detect whether a site is caching from the front page, and helps assess the performance of the caching system:

KinstaLiquid Web
Data Transferred (GB)33.4918.13
Peak Average Load Time (seconds)6083,660
Peak Average Bandwidth (Mbps)571198
Peak Average Requests/Sec1,220431

Even with more requests and data transferred, Kinsta had no issues. On the other hand, Liquid Web saw an increase in response times. 

The Load Storm tests were used to simulate real users visiting the site:

KinstaLiquid Web
Total Requests535,858502,825
Total Errors1050
Peak RPS408.67385.33
Average RPS297.70279.35
Peak Response Time (ms)2,3726,397
Average Response Time (ms)440738

Kinsta handled the Load Storm test without issue. However, as the test scaled, Liquid Web showed increased response times.

As the Review Signal tester explained: “Liquid Web’s servers couldn’t quite keep up the fast response times expected during the load tests. They never failed, but they did start to slow down, and that kept them from earning any recognition.”

On the other hand, in regards to Kinsta, they said: “Perfect 100% uptime on both monitors and excellent load testing results put Kinsta in the Top Tier yet again. Just a model of consistent high performance.”

Code Review Tools

Kinsta is Developer-Friendly

At Kinsta, we build our products with developers in mind. This is largely because many of our team members are developers and engineers themselves. We understand what it means to create a ‘developer-friendly’ product, which is exactly what we did with our MyKinsta dashboard

As your managed WordPress host, Kinsta provides you with a healthy offering of tools and features that can help streamline your workflow. Let’s take a look at some of the developer-friendly features you’ll have access to at Kinsta, some of which you won’t necessarily get with Liquid Web:

  • Unrestricted access to your site’s critical files. 
  • Git, WP-CLI, and SSH access included, regardless of your plan. 
  • A quick-to-deploy staging environment on all plans. 
  • Five different types of backups available: automatic/daily, optional hourly, manual, system generated, and downloadable. Liquid Web offers basic, scheduled and account-level backups. For daily, on-demand backups, and other advanced cloud backups, you need to pay a fee.
  • Faster search with the Elasticsearch add-on, as well as quicker database performance through the Redis add-on. 
  • The ability to load your site over reverse proxy. 
  • The option to use custom setups such as Bedrock and Trellis.
  • The option to run a different version of PHP for every live and staging site, as well as switch your PHP version with one click.
  • Post and page revisions enabled by default. 
  • The ability to restore backups to staging as well as production. However, Liquid Web only lets you restore backups to production, not staging.

Kinsta offers free one-click SSL certifications with Let’s Encrypt integration on every plan, as well as the option to install your own. In the MyKinsta dashboard, you can also quickly enable HTTPS and import your SSL certificate directly.

Feature Comparison Overview

At this point, we want to take a moment to break down some of the key differences between Kinsta vs Liquid Web:

KinstaLiquid Web
PricingPlans start at $30/monthPlans start at $19/month
Money-Back Guarantee30 days on all plansX
Plan Tiers10 (not including custom)13
Premium 24×7 SupportAll plansAll plans
Core Infrastructure (GCP)Same across all plansVaries by plan
SSH AccessAll plansAll plans
Global Data Centers24 locations5 locations
Continent Locations5Not disclosed
Bandwidth LimitsNo limits (within AUP)2 TB (Managed WP starter plan),
5 TB (Dedicated),
10 TB (VPS)
Container Technology100% resource isolation on all plansNot specified
Free MigrationsAll plansDIY on all plans via a plugin. Supported migrations vary by plan
Staging EnvironmentAll plansAll plans
PHP VersionsPHP 7.1, 7.2, 7.3 7.4PHP 5.4-5.6, 7, 7.1, 7.2
Switch PHP EngineOne-click change in dashboardUsers can switch PHP in cPanel
Free CDN34 (All regions)Varies by plan (Cloudflare for Cloud/Dedicated)
Free Premium DNSAmazon Route 53Private
Free SSL CertificatesAll plansAll plans
Resource LimitsOnly limited by PHP workersVaries by plan
Multisite SupportPro plans and higherX
GeoIPNot specified
Reverse Proxy SupportNot specified
Redis Add-onVaries by plan
Elasticsearch Add-on
New Relic APM SupportNot specified
Multilingual DashboardEnglish, Spanish, German, Dutch, Portuguese, Italian, French, Swedish, Danish, JapaneseNot specified

At Kinsta, we only permit direct WordPress access from encrypted SFTP (Secure File Transfer Protocol) and SSH connections. However, Liquid Web allows less secure FTP connections.

Free Migrations

Migrations are included as a free feature for Liquid Web users. However, when it comes to managed WordPress hosting plans, you’ll need to take care of the migrations yourself (via a Liquid Web plugin).

Not only this is time consuming, but it’s also prone to failure, as a lot of things could go wrong during the migration process. If you want Liquid Web to execute the migration for you, you’ll need a more expensive fully-managed support plan that includes its “white-glove migration”.

Right now, we’re offering unlimited free migrations from Liquid Web! Whether you want to move one site or 100, our hassle-free migrations make the process quick and easy. Our WordPress engineer experts handle the entire migration process for you, so you won’t have to deal with complex technology or risk losing critical data.

The only thing you need to do is complete our site migration request form. Then a member from our team will get in touch with you to schedule a time for the migration. Throughout the process, you can track the migration status directly from your MyKinsta dashboard.

Kinsta is the best WordPress Hosting company I’ve used. Their hosting platform provides everything I need, their support is the best I have experienced. Their admin dashboard is a pleasure to work with and all the necessary features are easily accessible. Their knowledge base and blog are full of helpful and interesting articles. My experience with migrations has been excellent – I didn’t wait days for this to happen – migrations happened within a few hours. When I tried to migrate sites myself and there were errors, I received instant emails from support suggesting the issues I should look at. Extremely helpful!

Expert Support

At Kinsta, nothing comes before our customers. We don’t have support tiers, because we treat every customer and site as a mission-critical priority. 

Our skilled, friendly team of engineers and WordPress experts are available 24/7. We have an average ticket response time of under two minutes! We also offer multilingual support, with resources available in over 10 languages. 

Unlike Liquid Web, Kinsta specializes in managed WordPress hosting. Our support team members are deeply knowledgeable, experienced, and trained in all things WordPress. You’ll never have to worry about receiving subpar, uninformed, or inadequate support. 

Perhaps this is why for the past two years more than 97 percent of our customers closed a chat support session happy or satisfied with the support they received:

Kinsta’s WordPress hosting support conversation ratings chart.
Kinsta’s WordPress hosting support conversation ratings chart.

Absolutely fantastic – cannot rate highly enough in terms of speed, support, and UI. Went from WP Engine to Flywheel, then to Kinsta and couldn’t be happier.

To make customer support as convenient as possible, we operate on the Intercom customer messaging platform so we can make customer support as convenient and quick as possible. Additionally, all communications are logged. Therefore, you won’t ever end up repeating yourself to multiple support agents. 

Liquid Web also offers 24/7 support, which is available through phone, email, or chat. Unfortunately, though, the kind of rapid responsiveness you can expect from Kinsta isn’t necessarily the same with Liquid Web:

Liquid Web has three levels of support: self-managed, core, and fully-managed. The type of support you get varies by tier.

Safe and Secure

A powerful hosting provider is one capable of protecting your site at all times. This is why Kinsta makes security a top-level priority. Our secure WordPress hosting solution takes both active and passive measures to keep your site safe from malicious activity and security attacks. 

In addition to monitoring your site every two minutes for uptime, we implement tight software-based restrictions. We can detect DDoS attacks as they happen and stop malicious code from entering our network. 

Some of our additional security features include:

  • Two-Factor Authentication support
  • GeoIP blocking
  • Google Cloud Platform firewall
  • Automated backups included with all plans
  • Isolated LXC containers
  • Self-healing PHP
  • Only support for encrypted SFTP and SSH connections (no FTP)

If we are notified of a plugin or theme vulnerability on one of your sites, we will email you immediately and keep you informed about the next steps. We’re constantly prepared and strive to make sure both communication and action are quick, efficient, and effective.

At Kinsta, one of the other things that make us unique and distinguishes us from Liquid Web and many other hosting providers is our ‘hack-fix’ guarantee. Therefore, in the rare case that your site is compromised, we’ll fix it for free.

Conversely, some basic security features are only available for fully-managed Liquid Web support plans. This includes virus and spam and protection, control panel updates and patches, and other security enhancements.

Kinsta Has a Global Presence

Kinsta has 24 data centers around the globe, spanning five continents. This makes it easy for you to select the data centers that make the most sense for your sites, with no extra fees or hidden charges!

Our massive global footprint lets you pick a different data center for each of your websites. Kinsta data center locations include:

Liquid Web has a fraction of those options, which severely limits their reach. They have a total of five data centers, mostly based in North America, with one in the Netherlands. Obviously, this isn’t ideal for clients who are looking for data centers in other regions across the globe, in particular Asia-Pacific.

Turbocharging Your Content Delivery with Kinsta CDN

In addition to the free bandwidth we include on all of our plans, we’ve partnered with KeyCDN, a premium HTTP/2 and IPv6-enabled Content Delivery Network (CDN). Its content delivery architecture is built specifically for high throughput and low latency.

Your content will be delivered and cached from our CDN’s 34 POPs across the globe. These locations span all major regions, including Asia, America, Europe, Australia, South America, and Africa!

Liquid Web only has an US/Europe presence. Unlike Kinsta, Liquid Web doesn’t include a premium CDN with all of its plans. Cloudflare CDN is included for free only with cloud and dedicated plans.

Best Affiliate Program in the Industry

We are passionate about exceeding our clients’ expectations. This level of dedication and commitment leads to many of our customers helping to spread the word about our managed WordPress hosting, products, and services. It’s helped position us as one of the fastest-growing hosts in the industry. 

This is why we’re proud to provide our satisfied clients, from bloggers to agencies, with an affiliate program that presents the opportunity for true profit sharing. Among the highest-paying affiliate programs in the hosting industry, our program makes it easy for you to partner with us and share in our earnings!

As a Kinsta affiliate partner, you can earn as much as $500 (depending on the plan) for every signup you refer to us. More, for the lifetime of the customers who you refer, you will also receive a 10% monthly recurring commission. Kinsta customers have an incredibly low 4% churn rate, so suffice it to say that this is a great opportunity to earn a passive income. 

Thanks to our unique WordPress hosting affiliate dashboard, you won’t have to worry about dealing with confusing third-party platforms. We make everything simple and straightforward. 

Liquid Web has an affiliate and referral program where you can earn either cash or hosting credit for referring new customers. Affiliates can make up to $150 per sale or $50 in credit per referral. Although they offer commissions, it’s a one-time commission with a $150 minimum.

Join Others Making the Switch to Kinsta

At Kinsta, we pride ourselves on delivering the fastest, latest technology possible. Therefore, we’re constantly evolving and adapting to provide the most innovative solutions on the market. To see for yourself, simply check out our many feature updates! No other hosting provider out there releases as many new features, tools, and integrations with the speed and frequency we do. 

We are confident in our service and want you to be at least 100% satisfied with your hosting. This is why we always offer a 30-day money-back guarantee and no long-term contracts. If you’re ready to make the move away from Liquid Web and switch to a new hosting provider, try out Kinsta risk-free for 30 days!