Cookiebot by Usercentrics is a Google-certified consent management platform (CMP) with a native WordPress plugin.

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Cookiebot helps you collect and manage visitor consent for cookies and trackers, so your site can support compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other privacy laws, while you continue to use analytics and advertising with consented data.

How Cookiebot CMP works:

  • Scans your website and finds every cookie and tracker in use.
  • Generates a cookie declaration and shows visitors a consent banner you can brand.
  • Blocks analytics and marketing scripts until the visitor opts in.
  • Passes consent choices to Google through Consent Mode v2, so Google Ads and Analytics keep working.
  • Rescans your site every month and keeps the declaration up to date.

A little about cookie consent

Here are four things WordPress site owners need to know about cookie consent:

Most websites set cookies the moment someone lands on them. Analytics, embedded videos, social buttons, and ad pixels all store or read data on a visitor’s device. Under the GDPR and the ePrivacy Directive, non-essential cookies need consent before they’re set. Under the CCPA and other US state laws, visitors need a clear way to opt out of the sale or sharing of their data.

A banner alone doesn’t do the job. The plugin also has to block scripts until the visitor has made a choice. A banner that displays while trackers load in the background is a notice, not consent.

Google now requires it. Since 2024, sites using Google Ads or Analytics with visitors in the European Economic Area, the UK, or Switzerland need a certified CMP and Consent Mode v2 to keep measurement and remarketing working.

Caching plugins can break consent banners. WP Rocket, LiteSpeed Cache, and similar tools can minify or defer the scripts a consent plugin depends on. Cookiebot CMP publishes the exclusions you need for the major caching plugins.

Cookie scanner

Cookiebot CMP crawls your site and identifies every cookie, tracker, and third-party script, including the ones added by themes and plugins you’ve forgotten about. It sorts them into categories (necessary, preferences, statistics, and marketing) and rescans every month, so nothing slips through as your site changes.

Consent banner and prior blocking

The banner is customizable to match your site’s design and can be shown in 47+ languages, with different versions by region so EU visitors see a GDPR banner and California visitors see a CCPA one. More importantly, the plugin holds back non-essential scripts until a visitor consents, and remembers each choice so returning visitors aren’t asked again. Consent records are logged and can be exported if you ever need to show what a visitor agreed to and when.

Google Consent Mode v2

Cookiebot by Usercentrics is a Google-certified CMP partner. Consent Mode v2 is built in, so when a visitor accepts or declines, that signal is passed to Google Tag Manager, Google Analytics, and Google Ads automatically. You keep aggregated measurements for visitors who decline, and full data for those who accept. If Google has flagged consent issues on your account, the Google Consent Audit Fixes guide walks through the common causes.

Cookie policy generator

Every Cookiebot CMP plan includes a cookie declaration generated from your site’s actual scan results, not a template. Each entry lists the cookie’s name, provider, purpose, and expiration. Embed it on your privacy or cookie policy page and it updates itself after every rescan, so the policy never drifts out of sync with what your site is doing.

Privacy Policy Generator

The Cookiebot by Usercentrics Privacy Policy Generator creates a privacy policy based on the services your site actually uses, such as analytics, forms, payment providers, and embedded media. It’s built for businesses without in-house legal resources and updates automatically as regulations change.

Free tools to check where you stand

Before you install anything, two free tools show you what your site is doing today. The Compliance Test scans your website and reports which cookies and trackers load before consent. The Regulations Finder asks a few questions about where your visitors are and what you collect, then lists the privacy laws likely to apply to you.

Cookiebot CMP is free for one domain with up to 50 subpages. Premium plans scale with the number of subpages on your site, with no traffic limits.

Cookiebot by Usercentrics

Product highlights

  • Google-certified CMP partner with Consent Mode v2 built in.
  • Automatic cookie scanning and script blocking, included on the free plan.
  • Supports the GDPR, ePrivacy Directive, CCPA/CPRA, and other US state laws, plus IAB TCF v2.4.
  • Trusted on more than 2.4 million websites and apps in 195 countries.
  • Native WordPress plugin with no coding required.

Features

  • Monthly automatic rescans keep your cookie declaration current.
  • Customizable banner with 47+ languages and geotargeting by region.
  • Cookie declaration generated from scan results and embedded on your policy page.
  • Privacy Policy Generator with automatic regulatory updates.
  • Free Compliance Test and Regulations Finder to check your site before you start.
  • Consent logs you can export for audits.
  • Works alongside WooCommerce, Google Tag Manager, and the major caching plugins (exclusions documented).
  • Free for one domain with up to 50 subpages; 14-day trial of Premium, no credit card required.