It’s that time again. We want to take a moment to look back on the year behind us and share a bit of perspective on what’s ahead.
Like most companies hosting WordPress sites, 2025 came with more complexity, higher expectations, and very little tolerance for downtime. Through it all, Kinsta remained focused on helping our customers run fast, reliable sites without friction.
2025 also brought leadership changes that reinforced that commitment. Jon Penland led that charge as he stepped into the CEO role after nearly a decade at Kinsta, having started as a support engineer and spent years working across other teams. Matt Reid also joined as Chief Marketing Officer, helping guide Kinsta into its next stage of growth.
From customer stories to community events, here’s how the year played out:
Customer stories from 2025
We saw customers use Kinsta not just for hosting, but as a foundation that let them move faster, handle growth confidently, and focus on results rather than infrastructure.
For example, EUX Digital and Straight out Digital (Sod) both worked with dozens, and in Sod’s case, hundreds of WordPress sites. Moving to Kinsta helped their teams cut out sysadmin delays, simplify staging and deployments, and rely on automation instead of manual work.
For EQ Applied, viral traffic spikes were a real risk. With Kinsta, the site stayed online during high-visibility moments, support stepped in quickly when issues surfaced, and the platform handled sudden demand without slowing down. That reliability helped turn traffic surges into sustained growth and over $150,000 in course and membership revenue.
You can read more of these stories in our case studies page.
Product updates in 2025
We published 23 changelogs, which is a testament to the amount of work that went in across the company, especially by our engineers and development teams.
We’ve put these releases together into five points:
Bandwidth-based pricing
One of the most significant product changes in 2025 was the introduction of bandwidth-based pricing alongside visit-based plans. Customers can now choose the model that best reflects how their sites actually behave, instead of being locked into a single metric.
To support this shift, MyKinsta analytics became more flexible as well. Customers can now export analytics data as CSV files, making it easier to review bandwidth, visits, caching, and performance data outside the dashboard.
Less friction in MyKinsta for everyday work
Several updates in 2025 focused on reducing friction in the tools customers use every day. MyKinsta navigation was updated to make common actions easier to access, and database access was simplified with one-click phpMyAdmin logins.
For teams managing multiple sites, cross-site deployments made it possible to push environments between different WordPress installs, supporting more advanced workflows without relying on manual migrations or external tools.
Stronger security and access control by default
Account-level security saw important improvements in 2025. Two-factor authentication became required for MyKinsta logins, accounts now lock after repeated failed attempts, and SAML single sign-on was introduced for organizations that manage access centrally.
Access control also became more flexible. Customers can create additional SFTP users with scoped permissions instead of sharing credentials, making it easier to work with teams, agencies, or contractors while keeping access tightly controlled.
More automation for teams working at scale
The Kinsta API expanded throughout the year to support more automation-first workflows. New and improved endpoints made it possible to access analytics data, manage SSH and SFTP access, reset sites, update DNS records, and run WP-CLI commands programmatically.
These updates are aimed at agencies, developers, and enterprises managing many sites, where repeatable workflows reduce manual effort and help teams move faster with confidence.
Performance and configuration improvements
Performance tuning also continued to improve in 2025. PHP 8.5 became available to customers, and the PHP Performance add-on was opened up to everyone, giving teams more control over PHP resources based on real-world usage.
This is just a quick skim of all that we pushed out in 2025. If you’d like to keep up with new features as they ship, you can subscribe to our feature update newsletter in MyKinsta. It’s a monthly overview of new releases, infrastructure updates, and improvements across the platform.
Unmatched 24/7/365 support
Support remained a core focus for Kinsta in 2025 as customer demand continued to grow. Over the course of the year, our support team handled 133,784 conversations, an increase of 18,957 compared to the previous year.
Those conversations resulted in more than 1.4 million replies sent, with 134,374 conversations closed. This reflects both a growing customer base and a continued emphasis on resolving issues thoroughly rather than rushing interactions.
Response times also improved across the board. The median first response time was 50 seconds, well below our internal target of 1 minute and 30 seconds.
The median time to close a conversation was 36 minutes and 11 seconds, comfortably ahead of our 45-minute target.
Customer satisfaction remained consistently high throughout the year. In 2025, support conversations received a 97.3% positive satisfaction rating, exceeding our internal target of 97%.
Beyond day-to-day troubleshooting, the migrations team successfully migrated more than 12,000 websites to Kinsta. Our Malware & Abuse team handled 3,598 support conversations during the year, addressing malware cleanups, spam incidents, terms-of-service violations, and DMCA-related issues, which helped customers keep their sites secure and operational.
Together, these results reflect the ongoing work of the team to provide fast, thoughtful help as customers scale, migrate, and maintain their sites on the platform.
What customers said this year
Customer feedback continued to be one of the strongest signals of how Kinsta performed in 2025. On G2, Kinsta remained the #1 WordPress hosting provider, with over 1,000 verified reviews, ranking ahead of more than 350 other hosting providers.
Throughout the year, Kinsta earned multiple G2 badges across categories, including Best Support, Best Results, High Performer, Regional Leader, and Grid Leader. As 2026 began, additional recognition followed, including Users Most Likely to Recommend, Best User Adoption, and Best Relationship.
These ratings are driven by feedback from individuals running a single site to agencies and teams managing dozens or even hundreds of client websites.
Many reviews highlight reliability as a key reason customers choose Kinsta, noting consistent uptime and performance that allow teams to focus on growth rather than infrastructure issues.
Others emphasize the quality of support, often noting fast response times, deep technical knowledge, and the difference that access to experienced engineers makes when something goes wrong.
Some customers summed it up more simply, describing the difference between Kinsta and other hosting providers as “night and day” 😱.
We’re grateful for the trust customers place in Kinsta and for the time they take to share their experiences with us. You can read more Kinsta reviews on G2 and Trustpilot.
Content, documentation, and education
Helping customers learn, decide, and build with confidence remained a major focus for Kinsta in 2025. Throughout the year, we published and updated over 200 content across the blog, product pages, and case studies.
Education also continued through Kinsta Talks, which expanded significantly in 2025. We published 76 episodes (nearly double the number from 2024) featuring customers, partners, and community members sharing how they build, scale, and manage sites on Kinsta.
Alongside written content and video, documentation remained a key part of the experience. We continued refining and expanding our docs to make it easier for customers to understand features, manage their sites, and troubleshoot issues independently, whether they’re just getting started or running complex setups.
To make this knowledge accessible globally, we translated 1,438 pieces of content into multiple languages, including Spanish, Portuguese, French, Italian, German, Dutch, Swedish, Japanese, and Danish.
Across all of this work, the goal was to provide clear, useful resources that help customers make better decisions and get more out of their sites over time.
Community, meetups, and events
Community has always been a big part of how Kinsta shows up, and 2025 was no exception. Throughout the year, our team spent time connecting with customers, partners, and the wider WordPress and digital marketing communities through a mix of WordCamps, industry conferences, and smaller, local meetups.
We sponsored and attended major WordPress events across regions, including WordCamp US, WordCamp Europe, WordCamp Asia, and WordCamp Brisbane, alongside many other WordCamps throughout Europe, the Americas, and Asia-Pacific.
Beyond WordCamps, we also took part in a broader range of industry events. Kinsta was present at conferences such as BrightonSEO (UK and San Diego), CloudFest, DMEXCO, Web Summit Lisbon, and several B2B marketing and technology events across Europe, Asia, and Australia.
At Ecommerce Berlin Expo, Kinsta was awarded third place for Best IT Infrastructure & Cloud Solution, a recognition that reflected the strength of the platform and the work behind it.
Alongside these public events, 2025 also marked a return to internal team meetups. As a distributed company, Kinsta brought team members together across three continents to spend time in person, strengthen relationships, and build deeper connections beyond day-to-day work.
These meetups focused on collaboration, shared context, and getting to know one another better, an important aspect of how we continue to work well together as the team grows.
Looking ahead to 2026
As we move into the new year, our focus remains on making Kinsta easier to manage as sites, teams, and traffic continue to grow without adding unnecessary complexity.
In 2026, our work continues to focus on key areas, such as:
- Improved analytics and reporting, giving customers clearer visibility into how their sites use resources and perform over time.
- More secure and convenient site management in MyKinsta, including improvements around file management and WordPress authentication.
- Better visibility and control over AI and bot traffic, as automated traffic continues to shape how sites are accessed and scaled.
- Expanded Kinsta API capabilities, with additional endpoints to support automation and integration with existing workflows.
As always, these updates roll out gradually, with a focus on solving real problems and keeping workflows simple as needs evolve.
