Biggest wins with Kinsta
- Seamless migration of a large, complex Kentico DXP site to WordPress in three months with zero downtime, zero data loss, and no dip in search traffic.
- 100% uptime since launch
- Marketing team regained full control through MyKinsta, with no need for developer support
- Developers shipped faster using built-in staging, Git, SSH, and DevKinsta
- No infrastructure overhead with Kinsta handling security, caching, and backups out of the box
Konica Minolta is a well-known multinational leader in the technology, printing, and imaging industries. With products that constantly refine and improve the way the world works, they needed a website that reflected the same high standards.
But their marketing team struggled with a platform that couldn’t keep up.
Built on the Kentico digital experience platform (DXP), the Konica Minolta Australia site infrastructure suffered from complexity, instability, and editorial roadblocks.
With their CMS license expiring and internal pressure mounting, Konica Minolta turned to The Code Company and Kinsta.
The goal: migrate to WordPress in just three months without sacrificing performance or search visibility.
Here’s how they pulled it off, and what changed after launch.
The challenge: A high-profile website migration on a tight deadline
Konica Minolta’s marketing website was built on Kentico DXP, a legacy platform. DXPs are often chosen by enterprise companies for their promise of being all-in-one systems that can handle content management, personalization, workflows, and more. On paper, they seem like a strong solution for enterprises.
Over time, though, the platform became a liability. The team faced growing issues:
- Unexpected downtime incidents
- A rigid and complex backend that restricted access and slowed updates
Stability posed the biggest risk. As Konica Minolta’s primary digital touchpoint for lead generation, product research, and customer support, the site’s outages and inaccessibility created direct business consequences.
Konica Minolta had a narrow window to act. They needed a stable, scalable platform and a hosting partner who could deliver fast, enterprise-grade results without adding complexity.
The solution: WordPress hosted on Kinsta
Why WordPress for Enterprise?
Unlike traditional DXPs, WordPress offers a far more flexible and cost-effective digital foundation. Its open-source core and vast ecosystem enable a composable approach, allowing enterprises to integrate only the tools they need, from marketing automation to personalization.
This approach eliminates expensive, locked-in contracts and gives marketing teams the freedom to innovate faster. They can adapt to market changes without being slowed down by vendor dependencies or complex technical challenges.
Kinsta’s Managed Hosting for WordPress
To execute a high-stakes migration in just three months, Konica Minolta brought in The Code Company, a Kinsta agency partner. With performance, stability, and time to launch as top priorities, the team chose WordPress as the CMS for its scalability, reliability, and accessibility, and Kinsta to power it with enterprise-grade hosting.
Fully managed hosting
Isolated container technology
Uptime monitoring every three minutes
Staging environments and daily backups
Developer tools like Git, SSH, and DevKinsta
Hands-free expert migration
Security by default, powered by Cloudflare
Kinsta handled server configuration, caching, backups, and security out of the box. That meant no additional infrastructure hires or manual setup, allowing both teams to stay focused on SEO, UX, and content strategy.
Risk mitigation during a complex migration
Konica Minolta and The Code Company had to:
- Migrate off a rigid, proprietary DXP
- Rebuild a fully custom WordPress site with structured content, forms, and redirects
- Preserve SEO performance and organic traffic
- Avoid any downtime or business disruption
- Scale performance across regions and devices
A fast migration like this works only when you remove variables that slow teams down. Hosting can easily become one of those variables if the environment isn’t developer-friendly, easy to stage and test in, and instantly deployable.
The results
Zero traffic loss
Full metadata and redirect preservation
Fast global load times and no SEO issues
Improved search rankings post-launch
Full control restored to Konica Minolta’s marketing team
Faster development with fewer blockers
Kinsta’s infrastructure and The Code Company’s execution ensured Konica Minolta’s enterprise migration launched on time, without any drop in performance or traffic. Seamless coordination and the right platform meant better outcomes for both marketers and developers.
SEO-friendly migration with zero traffic loss
After replatforming, crawl activity spiked. That’s a strong signal that the site was now fast, stable, and SEO-friendly.
A seamless redirect strategy and preserved metadata kept Konica Minolta’s organic traffic and search visibility intact. Kinsta’s infrastructure prevented the typical post-migration SEO drop by ensuring no interruptions, errors, or performance issues during the transition. In fact, crawl requests increased thanks to The Code Company’s design and Kinsta’s performance and reliability.
High-speed performance, globally
Konica Minolta’s new site loaded fast for users and search engines from day one. Kinsta’s edge caching, CDN integration, and server-level optimizations deliver the speed and uptime Google expects without requiring any manual setup.
Full control for the marketing team
Konica Minolta’s internal team got a better site and the confidence to run it confidently. MyKinsta made it easy to manage backups, redirects, staging, and analytics without touching code, while Kinsta’s automated tools handled security and performance behind the scenes.
WordPress gave them flexibility. Kinsta made sure that flexibility didn’t come with new risks or responsibilities.
A smoother, faster dev workflow
The Code Company’s team built and deployed without blockers. With dev-friendly tools like SSH access, Git support, and staging environments, Kinsta gave developers the freedom to work their way without being slowed down by clunky interfaces or sysadmin limitations.
The conclusion: Kinsta is built for enterprises that want to scale smart
Kinsta made Konica Minolta’s quick move to WordPress successful by being invisible in the best way possible. It didn’t slow down the development team, interfere with plugins or tools, or introduce an extra operational burden.
With Kinsta and The Code Co, Konica Minolta can focus on their digital roadmap knowing their new WordPress marketing platform is fast, reliable, and effective.
Loise Dizon is a writer at heart, long before she became a marketer. Her love for words, design, and storytelling took her from the newsroom to marketing. At Kinsta, she now produces case studies and digital media content.
United States 