Why WP Buffs Partnered Up with Kinsta

WP Buffs aims to be the very best technical support partner for any individual, business or organization with a WordPress website. They handle unlimited edits, performance enhancements, daily health maintenance, and regular security troubleshooting so their customers don’t have to. This allows the entrepreneurs and small businesses they work with to make bold decisions when it comes to their website without hesitating due to technical restraints.

After the success of WP Buffs, they’ve also launched WPMRR, a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Alongside that, The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue without taking itself too seriously.

Check out our interview below with Joe Howard, the head buff over at WP Buffs. 💪

About WP Buffs

“WP Buffs really got started as a side-hustle. I’d worked as a freelancer building WordPress websites for a number of clients, but not earning recurring revenue really bothered me so I decided to go in another direction. Ongoing support seemed to support a much more scalable business model, so I decided to dive right in.

Since going full-time, we’ve grown to a remote team of 10 and are building towards being one of the premier players in the space. We’re still learning and getting better every day, but it’s a lot of fun helping so many people with WordPress while I get to work alongside an awesome team.”

Kinsta is Constantly Innovating

“Honestly, I didn’t have a big issue with our previous host. Our site was pretty fast and secure. But after following the things Kinsta has been doing over the past year and the kind of innovations they’re moving forward with, I wanted to be part of that movement.

When PHP 7.2 was launched, they had it available within a week. Just 7 days! Some companies take a full year to offer this kind of upgrade, but Kinsta pushed it out quicker than I’ve ever seen. That’s the kind of support I’m looking for in a hosting provider – one that will keep us on the front foot.

They’re also a great example of a bootstrapped company that’s reached the 7-figure ARR mark. As the owner of another bootstrapped WordPress company, I’d love to reach this mark as well so I feel like our goals and culture are well-aligned. WP Buffs wants to push the boundaries when it comes to WordPress maintenance and support and Kinsta is a hosting partner that’s innovating in the WordPress hosting space; it just seemed like a great fit.

Warm Company Culture

“WP Buffs gets about 85% of our traffic, new leads and customers via inbound marketing. Through some of those SEO circles, I connected with Brian, the Director of Inbound Marketing at Kinsta. I was pretty impressed with what they were doing and the high-quality content they were pushing out, so I reached out.

Through him, I met Tom, Kinsta’s CFO and we all kind of hit it off.

When it came to looking for a new hosting provider, Kinsta has simply positioned itself as the obvious option. Security, speed, and great customer support were all factors, but the biggest one of all was the team and warm company culture I felt interacting with Brian and Tom.”

Migrating to Kinsta

“Our website was always loading pretty quickly, but making all the adjustments suggested by Google Pagespeed Insights, Pingdom and GTMetrix just weren’t making our site all that much faster.

It’s true that hosting is the biggest factor in the loading time of a website.

WP Buffs load time at Kinsta

WP Buffs load time at Kinsta

Switching to Kinsta showed an almost 200% increase in speed, cutting page load times in half. Just by switching to Kinsta and activating their built-in CDN, we cut down our bounce rate by ~21%.

That’s huge!”

Joe Howard
Fully managed hosting with Kinsta means I get back hours every month that I can focus on growing WP Buffs. They’ve also become one of our recommended hosts for our direct customers and white-label partners when people ask what the best options are. Bufftastic!
Joe Howard
Head Buff

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