The Main Benefits of HTTP/2
The internet industry had to replace the aging HTTP1.x with an alternative promising advantages for the average user to experience. The transition from HTTP1.x to HTTP/2 is almost entirely based on maximizing the potential of technology advancements to meet those expectations.
From the perspective of online businesses and internet consumers, the web is getting slower as it gets populated with increasing volumes of irrelevant media-rich content.
For online businesses to reach their target market effectively and for internet users to access better web content faster, HTTP/2 changes are developed to enhance efficiencies in client-server data communication. And on top of that, the web is more situational than ever.
Internet speed is not the same across all networks and geographic locations. The increasingly mobile user-base demands seamless high performance internet across all device form factors even though congested cellular networks can’t compete with high speed broadband internet. A completely revamped and overhauled networking and data communication mechanism in the form of HTTP/2 emerged as a viable solution with the following significant advantages.
The term sums up all advantages of HTTP/2 changes. HTTP/2 benchmark results (see in chapter: Performance Benchmark Comparison of HTTPS, SPDY and HTTP/2) demonstrate the performance improvements of HTTP/2 over its predecessors and alternatives alike.
The protocol’s ability to send and receive more data per client-server communication cycle is not an optimization hack but a real, realizable and practical HTTP/2 advantage in terms of performance. The analogy is similar to the idea of vacuum tube trains (Vactrain) in comparison with standard railway: eliminating air resistance from Vactrain tunnels allows the vehicle to travel faster and carry more passengers with improved utilization of the available channels without having to focus on installing bigger engines, reducing weight and making the vehicle more aerodynamic.
Technologies such as Multiplexing create additional space to carry and transmit more data simultaneously – like multi-story seating compartments in the Airbus airplane.
And what happens when the data communication mechanism eliminates all hurdles to improve web performance? The byproduct of superior website performance includes increased customer satisfaction, better search engine optimization, high productivity and resource utilization, expanding user-base, better sales figures and a whole lot more.
Fortunately, adopting the HTTP/2 is far more practical than creating vacuum chambers for large multistory locomotives.
Millions of internet users access the web from their mobile devices as a primary gateway to the cyber world. The Post PC era has fueled smartphone adoption to access Web-based services from the palm of their hand, and perform most of the mundane computing tasks on the go instead of sitting in front of desktop computers for prolonged periods of time.
HTTP/2 is designed in context of present-day web usage trends. Capabilities such as multiplexing and header compression work well to reduce latency in accessing internet services across mobile data networks offering limited bandwidth per user. HTTP/2 optimizes web experience for mobile users with high performance and security previously only attributed to desktop internet usage. HTTP/2 advantages for mobile users promises immediate positive impact in the way online businesses target customers in the cyber world.
The cost of internet has plunged rapidly since the dawn of the World Wide Web. Expanding web access and rising internet speed was always the aim with advancements in internet technologies. Meanwhile, cost improvements appear to have bottlenecked especially considering the allegations surrounding the monopoly of telecom service providers.
The HTTP/2 promising increased throughput and enhanced data communication efficiencies will allow telco providers to shrink operational expenses while maintaining the standards of high speed internet. The reduced OpEx will encourage service providers to slash pricing for the low-end market and introduce high speed service tiers for the existing pricing model.
Densely populated Asian and African markets remain underserved with limited access to affordable internet. Internet service providers focus their investments to yield the highest returns from services offered only to urban and developed locations. HTTP/2 advantages leading to large-scale adoption of the advanced application protocol will naturally reduce network congestion to spare resources and bandwidth for distant underserved geographic locations.
Modern web experience is all about delivering media-rich content at lightning-fast page load speeds. Internet users ostensibly demand media-rich content and services updated on a regular basis. The cost of the underlying infrastructure even delivered via cloud as a subscription-based solution is not always affordable for internet startup firms. HTTP/2 advantages and technology features such as Header Compression may not shrink the actual file size, but do shave a few bytes of size overhead to transmit resource-consuming media rich content between client and servers.
Progressive online businesses follow a Mobile-First strategy to effectively target the exploding mobile user-base. Mobile device hardware limitations are perhaps the biggest constraint to mobile web experience impacted by extended time taken to process browser requests. The HTTP/2 cuts load times and mobile network latency to manageable levels.
Resource consumption has increased significantly for client and server processing browser requests to deliver media-rich social media content and complex web designs. Although web developers have worked around appropriate optimization hacks, a robust and reliable solution in the form of HTTP/2 was inevitable. Features such as Header Compression, Server Push, Stream Dependencies and Multiplexing all contribute toward improved network utilization as a key HTTP/2 advantage.
HTTP/2 advantages extend beyond performance as HPACK algorithm allows HTTP/2 to circumvent the prevalent security threats targeting text-based application layer protocols. HTTP/2 contains commands in binary and enable compression of the HTTP header metadata in following a ‘Security by Obscurity’ approach to protecting sensitive data transmitted between clients and servers. The protocol also boasts full support for encryption and requires an improved version of Transport Layer Security (TLS1.2) for better data protection.
HTTP/2 embodies innovation and the concept of high performance web. HTTP/2 underpins the cyber world as we know it today, and HTTP/2 changes are primarily based on Google’s SPDY protocol that took giant leaps ahead of the aging HTTP1.x versions and will almost entirely replace SPDY as well as all previous HTTP iterations in the near future. Riddance from complex web optimization hacks presents HTTP/2 browser support as a viable solution for web developers to produce high performance websites and online services.
The discipline of SEO marketing lies somewhere between art and science. Traditional black hat SEO practices fail to manipulate search engine rankings following increasingly complex proprietary algorithms used by popular search engines. Online businesses need to evolve their marketing tactics accordingly. Smarter investments in the form of implementing thoroughly well designed websites not just optimized for speed but built for superior performance, security and user experience from the ground up. These attributes are preferred as means to return search queries with the most accurate information and service, conveniently accessible across a global target audience.
Standardized industry processes for search engine optimization go beyond front-end marketing tactics, and encompass the entire lifecycle of client-server communication. SEOs that were once the staple in internet market teams are not enjoying the same positions since the advent of latest digital communication technologies. Among these, the prevalence of HTTP/2 marks a key tectonic shift forcing web developers and marketers back to the drawing board.
Implementing and optimizing the infrastructure for HTTP/2 and the promising performance advantages is now a critical enabler to search engine optimization. Online businesses lacking adequate organic user-base cannot afford to neglect HTTP/2 and the resulting SEO boost while they compete ever growing online business empires on grounds of innovation and high value online service ranked even higher with the implementation of HTTP/2 on the server side.