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Reverse Engineered

Valuable tips from successful entrepreneurs and industry experts designed to help you grow your business.

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Recent episodes

John Doherty's video cover 58 minutes

The Secret to Attracting Qualified Leads

John DohertyJohn Doherty
Credo founder & CEO John Doherty shares actionable tips for growing a business, along with solid tactics on automation, playbooks, & more.
David Wurtz's cover image 56 minutes

How a Founder in Residence Identifies Areas of Innovation at Google

David WurtzDavid Wurtz
Having contributed to large products like Google Drive and Google Fonts, David Wurtz knows plenty of things to successfully launch new products.
Karmen Kendrick's cover image 36 minutes

Why Investing in Your Business Goes Both Ways in B2B

Karmen KendrickKarmen Kendrick
Karmen runs a successful web design agency focusing on membership sites. Her tip for growth? Invest in your business, if you want clients to invest...
Zsuzsa Kecsmar's cover image 32 minutes

How Loyalty Programs Can Help You Retain Customers

Zsuzsa KecsmarZsuzsa Kecsmar
"When the economy suffers, loyalty thrives." Tune in to hear Antavo’s Co-founder Zsuzsa Kecsmar share their approach to customer retention.
Cory Miller Reverse Engineered 52 minutes

Why You Should Strive to Make People’s Lives Awesome

Cory MillerCory Miller
Post Status CEO Cory Miller shares his entrepreneurial journey and digs deeper into what being a leader means (hint: you're a human with real probl...
Donata Stroink-Skillrud's cover image 48 minutes

Make Your Business’ Privacy Policy Compliant

Donata Stroink-SkillrudDonata Stroink-Skillrud
Donata Stroink-Skillrud from Termageddon talks about the challenges she faces as a business owner and the importance of privacy policies.
Austin Ginder's cover image 58 minutes

How This Solo Developer Manages and Resells Hosting to 1,300 Websites

Austin GinderAustin Ginder
Austin Ginder's story seems untrue, but it's not! As a solo developer & owner at Anchor Hosting, he successfully runs his business for thousands of...
Shane Pearlman's cover image 57 minutes

Build Your Business to Support Your Lifestyle

Shane PearlmanShane Pearlman
Modern Tribe has championed the way of working since its early days. Learn what two decades of remote work taught to Shane Pearlman, CEO of the com...
Joe Howard's cover image 57 minutes

The Secret to Entrepreneurship: “Just Keep Going”

Joe HowardJoe Howard
Learn Joe Howard's different strategies that set WP Buffs apart and how he strives to provide value to his clients and the WP community.
Snippet Digital's cover image 1 hour 8 minutes

How to Grow a Consulting Firm by Sharing SEO Knowledge

Andy ChadwickSuganthan MohanadasanAndy Chadwick + Suganthan Mohanadasan
Andy and Suganthan's approach to business is unusual: training clients to be self-sufficient. How can they grow their business, then? Tune in to fi...
Melissa Kwan's cover image 58 minutes

Building a Business Around the Life You Want to Live

Melissa KwanMelissa Kwan
Founder and CEO of eWebinar Melissa Kwan talks about what elements and non-negotiables influenced her business path.
Jonathan Williamson's cover image 1 hour 14 minutes

How an Upbringing and Passion for 3D Animation Led to Co-Founding Three Creator Focused Companies

Jonathan WilliamsonJonathan Williamson
CG Cookie, Blender Market, and Mavenseed’s Co-Founder and CTO Jonathan Williamson on growing a company inside and outside your niche.

About the Show

Reverse Engineered is Kinsta’s podcast on all things business and tech. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then you’ve come to the right place. Join us every two weeks to hear successful entrepreneurs and industry experts break down the steps, challenges, and successes that took their companies to where they are today.

Your Host

Jon Penland

COO at Kinsta

Since joining in 2016, he’s worn several hats including Writer, Support Engineer, and Head of Sales and Support, and has watched Kinsta grow from a small but mighty team of 15 to the expert 150+ team it is today. His professional interests lie in remote work and scaling distributed companies.

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