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Reverse Engineered

Valuable tips from successful entrepreneurs and industry experts designed to help you grow your business.

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Recent episodes

Ryan Robinson's cover image 48 minutes

How This Blogger Grew a 6-Figure Blog Business

Ryan RobinsonRyan Robinson
Ryan’s success didn’t come overnight. Tune in to hear more about ways to monetize your blog, what it takes to grow your business, and much more!
Maddy Osman's cover image 60 minutes

How This Entrepreneur Went From Being a Freelancer to an Agency Owner

Maddy OsmanMaddy Osman
Founder at The Blogsmith, Maddy Osman shares her journey from freelancer to running an SEO content agency that lands clients like Adobe, HubSpot, &…
Giorgia Lupi's cover image 59 minutes

How to Make Data More Human

Giorgia LupiGiorgia Lupi
Pentagram Partner Giorgia Lupi shares her journey to transforming data into meaningful visual assets for some of the biggest companies in the world.
Brad Miller's cover image 48 minutes

Creating Great Culture Is Key to Business Growth

Brad MillerBrad Miller
Brad Miller is Vice President of New Client Strategy at 10up, a company that has almost doubled in size since he first joined.
John Doherty's video cover 58 minutes

The Secret to Attracting Qualified Leads

John DohertyJohn Doherty
Credo founder & CEO John Doherty shares actionable tips for growing a business, along with solid tactics on automation, playbooks, & more.
David Wurtz's cover image 56 minutes

How a Founder in Residence Identifies Areas of Innovation at Google

David WurtzDavid Wurtz
Having contributed to large products like Google Drive and Google Fonts, David Wurtz knows plenty of things to successfully launch new products.
Karmen Kendrick's cover image 36 minutes

Why Investing in Your Business Goes Both Ways in B2B

Karmen KendrickKarmen Kendrick
Karmen runs a successful web design agency focusing on membership sites. Her tip for growth? Invest in your business, if you want clients to invest…
Zsuzsa Kecsmar's cover image 32 minutes

How Loyalty Programs Can Help You Retain Customers

Zsuzsa KecsmarZsuzsa Kecsmar
"When the economy suffers, loyalty thrives." Tune in to hear Antavo’s Co-founder Zsuzsa Kecsmar share their approach to customer retention.
Cory Miller Reverse Engineered 52 minutes

Why You Should Strive to Make People’s Lives Awesome

Cory MillerCory Miller
Post Status CEO Cory Miller shares his entrepreneurial journey and digs deeper into what being a leader means (hint: you're a human with real probl…
Donata Stroink-Skillrud's cover image 48 minutes

Make Your Business’ Privacy Policy Compliant

Donata Stroink-SkillrudDonata Stroink-Skillrud
Donata Stroink-Skillrud from Termageddon talks about the challenges she faces as a business owner and the importance of privacy policies.
Austin Ginder's cover image 58 minutes

How This Solo Developer Manages and Resells Hosting to 1,300 Websites

Austin GinderAustin Ginder
Austin Ginder's story seems untrue, but it's not! As a solo developer & owner at Anchor Hosting, he successfully runs his business for thousands of…
Shane Pearlman's cover image 57 minutes

Build Your Business to Support Your Lifestyle

Shane PearlmanShane Pearlman
Modern Tribe has championed the way of working since its early days. Learn what two decades of remote work taught to Shane Pearlman, CEO of the com…

About the Show

Reverse Engineered is Kinsta’s podcast on all things business and tech. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then you’ve come to the right place. Join us every two weeks to hear successful entrepreneurs and industry experts break down the steps, challenges, and successes that took their companies to where they are today.

Your Host

Jon Penland

COO at Kinsta

Since joining in 2016, he’s worn several hats including Writer, Support Engineer, and Head of Sales and Support, and has watched Kinsta grow from a small but mighty team of 15 to the expert 150+ team it is today. His professional interests lie in remote work and scaling distributed companies.

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