Reverse Engineered
Valuable tips from successful entrepreneurs and industry experts designed to help you grow your business.
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Recent episodes

Tehsin Bhayani
Why This Agency Pivoted From a Service Company to a Product Company

Emeric Ernoult
Why Being Unique Will Grow Your Company More Than Being The Best

Kristen Wiley
How Influencer Marketing Affects Purchasing Decisions

Aleyda Solis
How a Frontend Developer Became an Internationally Renowned SEO Specialist

Ilma Tiki
How to Grow a Successful Remote-First Mindset in Your Company

Ryan Robinson
How This Blogger Grew a 6-Figure Blog Business

Maddy Osman
How This Entrepreneur Went From Being a Freelancer to an Agency Owner

Giorgia Lupi
How to Make Data More Human

Brad Miller
Creating Great Culture Is Key to Business Growth

John Doherty
The Secret to Attracting Qualified Leads

David Wurtz
How a Founder in Residence Identifies Areas of Innovation at Google

Karmen Kendrick
Why Investing in Your Business Goes Both Ways in B2B
About the Show
Reverse Engineered is Kinsta’s podcast on all things business and tech. If you're aspiring to learn something new and gain insight into how to grow yourself and your business, then you’ve come to the right place. Join us every two weeks to hear successful entrepreneurs and industry experts break down the steps, challenges, and successes that took their companies to where they are today.
Your Host
Jon Penland
COO at KinstaSince joining in 2016, he’s worn several hats including Writer, Support Engineer, and Head of Sales and Support, and has watched Kinsta grow from a small but mighty team of 15 to the expert 270+ team it is today. His professional interests lie in remote work and scaling distributed companies.
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