According to Internet World Stats, there are more than 560 million internet users in India. With a population of over 1.3 billion, the room for growth is enormous! Internet penetration in urban India was 64.84% in December 2017 as compared to 60.6% the previous year. In comparison, rural internet penetration grew from 18% in December 2016 to 20.26% in December 2017.
India is a fast-growing emerging Asian market, showing incredible and optimistic projections for the eCommerce industry. Currently, eCommerce penetration in India is 28%, with lots of room for improvement. India's retail eCommerce CAGR is projected to reach 23% by 2021.
Close to 329.1 million people are projected to buy goods and services online in India by 2020. This means that about 70.7% of internet users in India will have purchased products online. This growth also has a reflection on revenue as well. Retail eCommerce sales are forecasted to grow tremendously, with projections of approximately $16 billion in 2016 to over $45 billion in 2021.
Mobile is also a profitable and promising shopping platform for the retail industry in India. About 23% of Indian internet users stated that they used a mobile phone for purchasing in 2016. This places India as one of the leading digital markets for mobile eCommerce penetration. About 27% of digital buyers in the country reported making an online purchase via mobile on a monthly basis, and 24% stated purchasing online goods and services weekly.
According to Google, testing shows 20-90% reductions in round-trip time (RTT) latency when serving customers in Chennai, Hyderabad, Bangalore, and of course Mumbai. Compared to hosting them in the previous closest regions of Singapore or Taiwan.
Speed is one of the most important factors for user experience and thus conversions. Thanks to the cutting-edge technology we employ via Google Cloud Platform, PHP 7, LXD and others we are able to serve your India based and international visitors with the speed they deserve.
